JP2008204363A - Advertisement system, advertisement method, program, and management server used for them - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement system capable of effectively gathering advertisement information. <P>SOLUTION: This advertisement system comprises a digital pen 20 acquiring a locus written in a document created by using a predetermined sheet as locus information, a cellular phone 21 acquiring the locus information from the digital pen 20, and a management server 10 acquiring the locus information from the cellular phone 21 via a network 9. The management server 10 has document definition information for defining an attribute which represents whether a locus written in an area of the document should be handled as character information or image information for each of areas of the document, and based on the attribute of the document definition information, identifies the locus information acquired via the network 9. The management server 10 creates image information by performing image conversion on the locus information of the area to be handled as image information as a result of the identification and distributes the created image information. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a technique for creating advertisement information.

  In production areas such as vegetables and fish, the producers sometimes sell vegetables and fish directly at direct sales offices. As a method of promoting sales at the direct sales office, customers are actively invited to the store by providing sales promotion information (advertising information) such as event information and bargain information of the direct sales office to users (customers). It is possible to do.

Conventionally, as an example of advertising activities, there are methods of distributing newspaper advertisements, insert leaflets, television commercials, and leaflets. However, these methods require advertising fees, printing costs, and labor costs, and are difficult to implement for small-scale direct sales offices.
In addition, most of the products handled at direct sales offices are fresh food. For this reason, advertising activities at direct sales offices require information to be delivered to many users in real time.

On the other hand, in recent years, digital pens (electronic pens) have been used as input devices, and representative examples thereof include “Anoto (registered trademark) pen” manufactured by Anoto (registered trademark) Corporation. . As examples of using this digital pen commercially, Patent Document 1, Patent Document 2, and the like are known.
JP 2006-235796 A JP 2006-195624 A

In general, when delivering immediate information to many people, a method of posting information on a homepage on the Internet or notifying by e-mail or the like can be considered.
However, many of the staff at direct sales offices are elderly people and are not used to operating computers. Therefore, when collecting advertising information, employees such as associations (headquarters) that manage each direct sales office visit each store to collect advertising information for each store, or from each store by facsimile, telephone, or mail It takes a lot of trouble to collect advertisement information. Furthermore, since the work of providing the collected information by digitizing it requires a lot of time and effort, it was not possible to carry out advertising activities with immediacy.

  An object of the present invention is to solve the above-described problems and to provide an advertising system, an advertising method, a program, and a management server used therefor that efficiently collect and provide advertising information.

In order to solve the above-described problem, the advertising system according to the present invention uses the mobile phone to transmit the trajectory information acquired from the digital pen that generates trajectory information by writing on a form created using a predetermined sheet via a network. Collecting and creating advertisement information. Furthermore, the advertisement information is expanded to users with electronic information.
Other means will be described in an embodiment described later.

  According to the present invention, it is possible to efficiently collect advertisement information. Furthermore, advertisement information can be expanded to users with electronic information.

  The best mode for carrying out the present invention (hereinafter referred to as “embodiment”) will be described in detail. In the present embodiment, the advertisement system is abbreviated as “system” as appropriate.

(System configuration)
FIG. 1 is a configuration diagram of an embodiment to which an advertising system according to the present invention is applied.
The advertising system in the present embodiment is a device provided in the headquarters indicating a cooperative that manages the sales of stores of each direct sales place, an organization that manages and operates this system, etc. It is comprised from the apparatus, the mobile telephone etc. which the user of each said store operates.

  The headquarters includes a management server 10 for realizing the system, a printer 11 for printing forms, a WWW server (Internet server) 12 for posting advertisement information on the Internet, a mail server 13 for delivering mail to users, The management terminal 14 which is a personal computer for the staff to operate the management server 10 is provided, and they are connected by a predetermined line. In addition, when the staff of the headquarters directly operates the management server, the management terminal 14 is not necessary. The function of the management server 10 will be described in detail with reference to FIG.

A store is a store at a direct sales store, and there may be a plurality of stores, but FIG. 1 shows one store as an example.
The store has a digital pen (electronic pen) 20 that is used when the store staff fills in the advertisement information on the form, a mobile phone 21 that transmits the trajectory information entered with the digital pen 20 to the management server 10, and a user of the direct sales office. A register 22 is provided for performing a checkout operation when (customer) is purchased.

  Although not shown, the digital pen 20 includes a camera for reading a dot pattern printed on a form in addition to a normal ink-type pen, a piezoelectric element for detecting writing pressure acting on the digital pen 20 when writing, a camera, and A processing device that processes data from the piezoelectric element and associates the position of the pen tip moved by entry with the dot pattern and creates it as trajectory information, a memory that stores the created trajectory information, and the trajectory information to the mobile phone 21 Transmission device, a battery for supplying power to the digital pen 20, and the like.

  Examples of the transmission device provided in the digital pen 20 include a device that transmits and receives information using radio waves in a predetermined frequency band according to a communication protocol such as Bluetooth (registered trademark) which is a kind of short-range wireless transmission technology. It may be a device that transmits and receives information according to a communication protocol of other wireless technology, wireless LAN (Local Area Network), or wired communication technology.

The mobile phone 21 is for receiving the trajectory information entered with the digital pen 20 and transmitting it to the management server 10 via the network 9. Although not shown, the storage means is used when performing arithmetic processing or the like. As a storage unit, an arithmetic processing unit for performing the arithmetic processing and the like, and a network interface used for communication.
In the storage unit of the mobile phone 21, a program having a function of transmitting a file stored in a specific location of the storage unit to the management server 10 is set in advance. The arithmetic processing of the mobile phone 21 is realized by an arithmetic processing unit configured by a CPU executing a program on the storage unit.
Furthermore, a terminal number for uniquely identifying each terminal is stored in advance in the storage unit of the mobile phone 21. When the mobile phone 21 transmits the trajectory information to the management server 10, the mobile phone 21 also transmits this terminal number.

The user is a person who uses the store of the direct sales place as a customer. The user acquires the advertisement information of each store by the mobile phone 30 owned by the user.
Similar to the mobile phone 21, the mobile phone 30 includes at least an arithmetic processing unit (not shown), a network interface, a display unit such as a screen, and an input unit such as an input key and a camera. The mobile phone 30 has a function of decoding, for example, a two-dimensional code as an information identification code input from an input unit such as a camera.

  The management server 10 at the headquarters, the mobile phone 21 of the store, and the mobile phone 30 of the user are connected to be communicable via a network 9 such as a general public line.

(Outline of processing)
First, the head office printer 11 generates a form by overprinting a predetermined format (ruled lines, frames, item names, etc.) on a dot pattern paper on which a dot pattern is printed (S01: form generation). The dot pattern paper used here has dots arranged so that its position can be specified when the paper surface is divided into grids of a predetermined size. By using this dot pattern information, the digital pen on the form is used. The position of the 20 nibs can be specified.

The form printed in step S01 is distributed to stores of direct sales offices.
The person who fills in the form with the digital pen 20 (for example, an employee of the direct sales office) specifies the entry position etc. from the format (ruled lines, frames, item names, etc.) printed on the top of the form, and the event information And fill in bargain information. As a result, the digital pen 20 captures the dot pattern of the form with the camera built in itself, detects the movement locus of the digital pen 20 from the dot pattern, and the entry data entered by the writer is the locus of the electronic data. Obtain as information.

  More specifically, the digital pen 20 detects the pressure applied to the pen tip when the writer writes characters or the like on the form by the digital pen 20, that is, the writing pressure, and supplies the writing pressure data to the processing device. The processing device switches the camera on and off based on the writing pressure data provided from the pressure sensor. When a writing pressure of a predetermined value or more is detected, the digital pen 20 determines that the writer has started writing and activates the camera. The camera reads the dot pattern on the form and supplies the information to the processing device. The processing device calculates the X / Y coordinates of the digital pen 20 on the form from the supplied information.

The processing device of the digital pen 20 associates the calculated X / Y coordinates with the time stamp (time information), and stores it in the storage unit as time-series trajectory information (S02: trajectory information storage). Then, the digital pen 20 transmits the stored trajectory information to the mobile phone 21 according to the instruction of the writer. In that case, a communication protocol such as an object exchange protocol (OBEX) is used.
The technique of the present invention is not limited to a digital pen as long as it is a device that can store trajectory information entered by the writer.

  The mobile phone 21 transmits the trajectory information received from the digital pen 20 and its own terminal number to the management server 10 of the headquarters via the network 9 (S03: information transmission). This transmission timing may be transmitted immediately after the trajectory information is acquired, may be instructed by the writer, or may be periodically performed by a program provided in advance in the mobile phone 21.

  The management server 10 receives the trajectory information and the terminal number via the network 9, and registers the trajectory information in its own storage unit 18 (S04: trajectory information registration).

  The WWW server 12 publishes image information generated from the trajectory information of the management server 10 on a homepage on the Internet (S05: information publishing). As a result, the user can view the image information posted on the homepage via the mobile phone 30 or the like via the network 9 or the like.

  On the other hand, the store register 22 prints a two-dimensional code indicating a URL (Uniform Resource Locator) for mail delivery registration on a receipt when the user makes a purchase (S06: two-dimensional code printing). The store staff gives the receipt to the user at checkout. The user reads the two-dimensional code printed on the receipt with the mobile phone 30. Accordingly, the user registration page is connected via the network 9 (S07: two-dimensional code reading transmission), and the user information is transmitted to the management server 10.

The management server 10 at the headquarters registers the received user information in its own storage unit 18 (S08: user information registration). Thereby, the management server 10 manages user information.
The mail server 13 at the headquarters uses the user information in the management server 10 and the image information generated from the trajectory information to create a mail (advertisement mail) on which the image information is posted, and It transmits to the telephone 30 (S09: Information distribution). As a result, the user can check the advertisement mail transmitted from the mail server 13 with the mobile phone 30.

(Management server function)
Next, the function of the management server used in this system will be described with reference to FIG. FIG. 2 is a diagram illustrating an example of functions of the management server 10 in the present embodiment.

  The management server 10 stores data temporarily during the processing of the arithmetic processing unit 16 that performs processing such as identification on the trajectory information transmitted from the mobile phone 21 of the store via the network 9. The RAM 17, the storage unit 18 as a storage unit, the transmission / reception unit 15 that manages communication with the outside, and the like are mainly configured by, for example, a server computer. In the communication with the mobile phone 21, the user's mobile phone 30, the head office printer 11, the WWW server 12, and the mail server 13 via the network 9, the description thereof will be omitted below via the transmission / reception unit 15.

  The storage unit 18 of the management server 10 stores a form generation program 181, a locus identification program 182, a posting period registration program 183, an information distribution program 184, and a user information registration program 185. Each of these programs 181 to 185 functions as each unit by being expanded in the RAM 17 of the management server 10 and executed by the arithmetic processing unit 16.

Further, the storage unit 18 stores a form definition database (hereinafter referred to as “DB” as appropriate) 191 that stores information defined in the form, a store information DB 192, a terminal number DB 193, a trajectory information DB 194, and a user information DB 195. Is done. In FIG. 2, each DB 191 to 195 is configured to be provided in the storage unit 18 of the management server 10, but all or one of them is provided outside the management server 10 and connected by a predetermined transmission line or the like. May be.
Detailed description of each program 181 to 185 and each DB 191 to 195 will be described later.

(Management server processing flow)
FIG. 3 is a processing flow of the management server 10 in the advertising system according to the present embodiment. Detailed processing of the management server 10 will be described with reference to FIG. 3 and with reference to FIGS.

  First, in the headquarters (see FIG. 1), the form generation program 181 (see FIG. 2) of the management server 10 refers to the form definition DB 191 and the store information DB 192, and prints the form on the dot pattern paper, thereby printing the form. (S10: form generation process).

FIG. 4 is a diagram schematically showing a state in which a form format is overprinted on dot pattern paper that is digital pen dedicated paper.
In the present embodiment, it is assumed that the store name and store code are printed in advance on the form as a format. Thereby, the trouble of filling in each store can be saved, and omissions and mistakes can be prevented. That is, each store has a format in which the posting period and the handwritten entry area can be entered.

  FIG. 5 is a diagram illustrating an example of a form definition table (form definition information) stored in the form definition DB 191. The form definition table includes an area ID (IDentification) for uniquely identifying an area, area coordinates indicating the size of each area by coordinates (x1, y1)-(x2, y2), boundary line type, and other DBs The field includes fields such as a DB indicating a reading source when information is read from and printed, an initial display handled as fixed information when printing, an area attribute indicating an area attribute, and the like. The area ID, area coordinates, boundary line type, DB, and initial display information in the form definition table are used during the form generation process in step S10. The information in the area attribute field is used at the time of identification processing described later in step S30.

  In the form definition table, for the area coordinates, the two values in the left term indicate the coordinates (x1, y1) of the upper left corner of the region, and the two values in the right term indicate the coordinates (x2, y2) of the lower right corner of the region . Further, if the area attribute is “character”, it indicates that it is treated as a character string area during the locus identification process, and if “image”, it is treated as an image area during the locus identification process. “Find” indicates that it is handled as a headline when the form is generated.

FIG. 6 is a diagram illustrating an example of a store information table stored in the store information DB 192.
The store information table includes fields such as a store code for uniquely identifying a store, a store name, the opening time of the store, the location of the store, position information such as the latitude and longitude of the store, and a period of advertisement information for the store. Have If the DB field of the form definition table illustrated in FIG. 5 indicates <store information DB / store name>, for example, the store name information in the store information table stored in the store information DB 192 is read line by line. In the case where <Store information DB / Store code> is indicated, the store code information is similarly read line by line and printed. As a result, a form layout as illustrated in FIG. 7 is printed.
Note that a null value is input as an initial value in the posting period field of the store information table, and information is registered in the posting period registration process in step S40 described later. This detailed description will be described later.

  FIG. 7 is a diagram illustrating a layout example of a form. Here, the areas A to K shown as symbols in FIG. 7 correspond to the symbols A to K shown in each row of FIG. For example, the area A in FIG. 7 includes the area coordinates “(10,10)-(20,30)”, the boundary line type “− (null)”, and the DB “− (null)” indicated by the symbol A in FIG. , Printed based on the information of the initial display ““ Store Name: ””. Further, area B in FIG. 7 is printed by reading the store name in the store information table of the store information DB 192. The same applies to other areas.

  The form generated by the form generation process in step S10 is distributed to each store of the direct sales place. The staff of each store uses the digital pen 20 of each store to enter the advertisement information such as event information and bargain information and the posting period of this advertisement information in the distributed form.

  FIG. 8 is a diagram showing an example of entry of advertisement information and a publication period of a form distributed to a certain store. When the posting period and the advertisement information indicated by the area K in FIG. 7 are entered using the digital pen 20 in the store, the digital pen 20 transmits these trajectory information to the mobile phone 21. Then, the mobile phone 21 transmits the received trajectory information and the terminal number stored therein to the management server 10 via the network 9.

  Returning to FIG. 3, the management server 10 receives the terminal number and the trajectory information transmitted from the mobile phone 21 (S20: information reception).

  Subsequently, the trajectory identification program 182 of the management server 10 performs identification processing on the received information (S30: identification processing). First, the management server 10 includes a terminal number indicating a number that uniquely identifies the mobile phone 21 used in each store in the received information, and a terminal number DB 193 stored in its own storage unit 18. Collate to identify the store.

FIG. 9 is a diagram illustrating an example of a terminal number table stored in the terminal number DB 193.
The terminal number table includes fields such as a terminal number indicating a number uniquely identifying the mobile phone 21 used in each store of the direct sales office, a store code indicating which store each mobile phone 21 belongs to, and the like. Have.

  The trajectory identification program 182 collates the received terminal number with the terminal number in the terminal number table, and specifies the store code from the matching terminal number. Thereby, it is determined which store information the received information is.

  Subsequently, the trajectory identification program 182 analyzes the trajectory information received in step S20 with reference to the form definition DB 191 (see FIG. 5). In the present embodiment, the information of the posting period in FIG. 7 (for example, areas G, H, I, J, etc.) is character-recognized, and the information in the handwritten entry area (area K) is image information without character recognition. Treat as.

  That is, first, the trajectory identification program 182 collates the area coordinates of the trajectory information received in step S20 with the area coordinates of the form definition table, and if the area attribute of the received trajectory information is “image”. The trajectory information is stored in the trajectory information DB 194.

  The handwritten entry area (area K) in FIG. 8 is an area attribute “image” according to the form definition table in FIG. 5 and corresponds to an area handled as image information without performing character recognition. Therefore, the trajectory identification program 182 stores the trajectory information in the area K in the trajectory information table of the trajectory information DB 194.

FIG. 10 is a diagram illustrating an example of a trajectory information table stored in the trajectory information DB 194.
The trajectory information table stores the store code indicating the store that has transmitted the trajectory information, the trajectory ID that uniquely identifies the trajectory information, the date and time (time stamp) when the trajectory information was recorded on the digital pen 20, and the trajectory information. Field with X coordinates, Y coordinates, and the like.
In the present embodiment, only the latest information is stored as trajectory information for each store. That is, when information for one page of a form is transmitted from a certain store and stored in the trajectory information DB 194 as trajectory information, new trajectory information is stored after deleting the trajectory information of the store registered last time. Shall.

  Returning to FIG. 3, the posting period registration program 183 recognizes the trajectory information (area G, H, I, J, etc.) corresponding to the area where character recognition is performed using the technique of OCR (Optical Character Reader). , Get as character information. The information on the acquired posting period is registered in the posting period field of the store in the store information table of the store information DB 192 (S40: posting period registration).

  The trajectory identification program 182 may perform character recognition for a necessary area after registering the trajectory information received in step S20 in the trajectory information DB 194. In that case, all trajectory information (including information for character recognition) is registered in the trajectory information table of the trajectory information DB 194.

  Subsequently, the information distribution program 184 of the management server 10 performs an information posting process (S50: information posting process).

  Specifically, the information distribution program 184 converts the trajectory information stored in the trajectory information table of the trajectory information DB 194 into an image (image information creation), and stores the WWW along with the store code and publication period information in the store information DB 192. Send to server 12. Based on the received information, the WWW server 12 publishes image information as advertisement information on the homepage of the store corresponding to the store code during the posting period.

  FIG. 11 is a diagram illustrating an example in which image information (advertisement information) is posted on the homepage of a certain store (vegetable Ichiba). According to this, the trajectory information entered with the digital pen 20 by the staff of the direct sales store is displayed in an imaged state (see reference numeral 1101).

  Further, the information distribution program 184 performs information distribution processing triggered by the arrival of the posting period (S50: information distribution processing). Specifically, the information distribution program 184 converts the trajectory information stored in the trajectory information table of the trajectory information DB 194 into image information (image information creation) in response to the arrival of the posting period, and the user information DB 195 It is transmitted to the mail server 13 together with the user information. The mail server 13 creates a mail in which the received image information is posted and distributes it to the user.

Here, it is conceivable to take the following method in order to have a user who wishes to distribute advertisement information by e-mail register user information in a simple manner.
First, a two-dimensional code (for example, QR code (registered trademark) or the like) indicating a URL of a homepage for registering user information is registered in the register 22 (see FIG. 1) of each store of the direct sales store. Then, the register 22 prints this two-dimensional code on a receipt, and the store staff gives this receipt to the user. The user can easily connect to a home page for registering user information by reading the two-dimensional code printed on the receipt using the mobile phone 30 owned by the user.

  FIG. 12 is a diagram illustrating an example of a screen displayed on the mobile phone 30 when the user registers user information in the management server 10 using the mobile phone 30.

  When the user reads the two-dimensional code printed on the receipt and makes a connection, the screen shown in FIG. 12A is displayed. Here, when the user selects “send terminal authentication number”, a unique terminal authentication number stored in advance in the mobile phone 30 is transmitted to the management server 10 via the network 9.

When receiving the terminal authentication number, the user registration program 185 of the management server 10 displays the screen shown in FIG.
When the user selects “user registration procedure mail request” on the screen shown in FIG. 12B, the mail request information is transmitted to the management server 10.

  When receiving the mail request information, the user registration program 185 of the management server 10 acquires information on the mail address corresponding to the terminal authentication number from the mobile phone company or the like using the terminal authentication number received from the mobile phone 30 as a key. To do. Then, an e-mail (see FIG. 12C) in which information on the home page of the user registration procedure is described is transmitted with the acquired e-mail address as a destination.

  The user who receives the mail shown in FIG. 12C connects to “http: // user registration procedure page /”. As a result, a user registration procedure screen (see FIG. 12D) is transmitted from the user registration program 185 of the management server 10 to the mobile phone 30.

  The user can select a store from which advertisement information is to be received from the screen shown in FIG. After selecting a store, desired store information is transmitted to the management server 10 by selecting “Register” in FIG. The user registration program 185 of the management server 10 stores user information such as a terminal authentication number, a mail address, and a desired store in the user information DB 195. Thereby, the user information registration procedure is completed, and the user registration program 185 displays the screen of FIG.

FIG. 13 is a diagram illustrating an example of a user information table stored in the user information DB 195 of the management server 10.
The user information table has fields such as a terminal authentication number, user information registration time, e-mail address, number of desired stores, store code, and the like.

The terminal authentication number is an identification number unique to the mobile phone stored for each mobile phone, and is information transmitted from the mobile phone 30 as described with reference to FIG.
The e-mail address is e-mail address information corresponding to the terminal authentication number acquired from a mobile phone company or the like.
The number of distribution desired stores is the number of stores desired to be distributed by the user who has transmitted the terminal authentication number.
The store code is information on a store that the user who has transmitted the terminal authentication number desires to distribute.
The store code information included in the store information table of the store information DB 192, the terminal number table of the terminal number DB 193, the track information table of the track information DB 194, and the user information table of the user information DB 195 are linked to each other. .

  The information distribution program 184 monitors the posting period of the store information table stored in the store information DB 192, and converts the trajectory information of the store into an image when the posting period arrives (image information creation). Then, from the user information table of the user information DB 195, the user who wants to distribute the store advertisement information is extracted, and the mail server 13 receives the user's mail address information and the image information converted into an image. Send to. The mail server 13 transmits a mail (advertisement mail) on which image information is posted with the mail address as a destination. Thereby, the user can receive and browse the advertisement mail of the desired store with the mobile phone 30.

FIG. 14 is a screen example of an advertisement mail received by the mobile phone 30.
According to this, the user can acquire advertisement information such as bargain information and event information in real time, and can actively attract customers. In addition, by displaying handwritten information as an image in the email, the range of expression of advertising information can be greatly expanded compared to uniform text characters, thereby attracting the user's interest strongly. Is possible.

(Information management for each user)
Furthermore, according to the present embodiment, it is possible to provide an advertising service that takes into account the purchase status of each user.
Specifically, for example, a user code composed of a character string or a numeric string of 7 digits (up to 9 million people can be managed) is added as a new item to the user information table (see FIG. 13). The user (terminal authentication number) is uniquely identified by this user code.

  Then, a two-dimensional code (for example, QR code (registered trademark)) is attached and transmitted as an information identification code in which the user code information is embedded in the advertisement mail transmitted to the mobile phone 30.

  On the other hand, a reading device having a function of reading a two-dimensional code is newly installed in a store at a direct sales place and connected so that information can be transmitted to the register 22. The register 22 is connected to the management server 10 via the network 9 so as to be communicable.

  In the store of the direct sales place, the user displays the two-dimensional code embedded in the advertisement mail on the screen of the mobile phone 30 when paying for the purchase, and holds it over the reading device provided in the store. The reading device reads the two-dimensional code displayed on the mobile phone 30, acquires the user code from the read two-dimensional code, and transmits it to the register 22. The register 22 transmits the received user code and the purchase item of the user to the management server 10 as purchase history information. The management server 10 stores the received information in a purchase history DB (not shown) or the like. This purchase history DB has fields such as a user code, purchase date, purchase item, purchase points, and the like.

    By using the purchase history information stored in the purchase history DB and various other information (for example, weather etc.), the headquarters staff can notify each store of the direct sales office of the purchase tendency of the user. it can. For example, if the user often purchases “leafs” and the temperature remains low for a while, an event such as “Recommended material information for pots” is planned and an advertising activity is performed. As a result, each store can consider a sales strategy that meets the needs of the user. Note that shopping discount points may be given for the purpose of motivating the user to actively hold the two-dimensional code of the advertisement mail to the reader provided in the store.

  According to the present embodiment described above, even if a staff member of a direct sales store is unfamiliar with computer operation, it is possible to use the digital pen 20 and the mobile phone 21 without operating keyboards and buttons. The advertisement information can be easily transmitted to the management server 10. Furthermore, since the information entered in the form can be transmitted as long as the digital pen 20 and the mobile phone 21 are present, the degree of freedom of the work place is greatly improved as compared with the conventional case requiring a fixed line such as a facsimile.

  Further, the management server 10 stores character information such as a publication period as text information by performing character recognition, and stores image information such as handwriting as trajectory information for the trajectory information entered with the digital pen 20. This also facilitates information retrieval on the system.

  The trajectory information managed by the management server 10 is posted on the homepage of each store on the Internet by the WWW server 12 as advertisement information converted into an image. As a result, it is possible to express that cannot be expressed by text characters, and it is also possible to display image information such as pictures and figures as advertisement information as it is. Thereby, it becomes possible to have a user's strong interest and attachment to advertisement information.

  The trajectory information managed by the management server 10 is delivered as an advertisement information to the user by the mail server 13 as advertisement information converted into an image. Thereby, the user can acquire advertisement information in real time.

(Modification)
In the present embodiment, the store name and the store code of each direct sales place store are printed in advance on the form. However, the store name and the store code are entered at each store, and the management server 10 Character recognition may be performed. According to this, it is possible to print a form (form generation) in one type of format.
Further, the place where the form is printed (form generation) is not necessarily the headquarters. For example, the form printed by the printing company may be delivered to each store. Further, a printer that can communicate with the management server 10 may be installed in each store, and the printer may generate a form with reference to the form definition DB 191 of the management server 10.

  In the present embodiment, the method in which the management server 10 executes the identification process by acquiring the trajectory information of the digital pen 20 with the mobile phone 21 and transmitting the trace information to the management server 10 via the network 9 has been described as an example. When the pen 20 is provided with a remote communication function, the trajectory information may be transmitted to the management server 10 without using the mobile phone 21.

  Moreover, although the terminal number which identifies each terminal uniquely was previously memorize | stored in the memory | storage part of the mobile telephone 21, it demonstrated as what is transmitted to the management server 10 with locus | trajectory information, but not only this but digital pen 20 In this storage unit, a pen number that uniquely identifies each digital pen 20 may be stored in advance and transmitted to the mobile phone 21 together with the trajectory information. Then, the mobile phone 21 transmits the pen number and trajectory information received from the digital pen 20 to the management server 10. In this case, it is assumed that the terminal number DB 193 of the management server 10 stores the pen number of the digital pen 20 instead of the terminal number. Thereby, it becomes possible to use a plurality of digital pens 20 in one store.

  When the management server 10 receives information from the mobile phone 21 in step S20 of FIG. 3, the locus information of the area of the area attribute “image” in the form definition table is converted into image information and transmitted to the mobile phone 21. Also good. As a result, the store entrant can immediately check the image generated from the transmitted trajectory information by using the mobile phone 21. According to this, the trajectory information is stored in the management server 10 after confirmation of the writer is completed.

  Further, the mobile phone 21 may be provided with the form definition DB 191 and the trajectory identification program 182 so that the mobile phone 21 performs image conversion of the trajectory information. Thereby, the person who entered the form can check the display state of the advertisement information on the screen of the mobile phone 21 and transmit it to the management server 10.

Furthermore, in the present embodiment, the trajectory information stored in the trajectory information table has been described as being overwritten for each piece of transmitted information. However, by managing history without overwriting, information on multiple forms can be obtained. You may be able to handle it.
In addition, by using information such as the writing order, writing pressure, and entry date / time collected by the digital pen 20, it is possible to determine when and who entered the information.

  In the present embodiment, the advertisement information is described as including image information. However, the advertisement information is not limited to this, and may be character information. For example, the management server 10 recognizes the trajectory information of the area K illustrated in FIG. 8 as follows: “★ This week's recommendation is a delicious“ Yukina ”¥ 100 (3 bundles) Chinese style dressing salad! "Is acquired. Then, the acquired character information is published on the Internet as advertisement information or mailed to the user.

  The mobile phone 21 and the mobile phone 30 may be any device capable of communicating via the network 9, and may be, for example, a portable information terminal such as a PDA (Personal Digital Assistants).

  In order to provide advertisement information to many users, a two-dimensional code indicating the URL of a home page for registering user information may be printed on advertisements such as newspapers and flyers. Thus, the user can easily connect to a home page for registering user information by reading the two-dimensional code with the mobile phone 30.

The function of the information distribution program 184 of the management server 10 may be provided to the WWW server 12. By doing in this way, the WWW server 12 can perform image conversion using the information in the trajectory information DB 194 of the management server 10 and can post advertisement information on the Internet.
In addition, the function of the information distribution program 184 of the management server 10 and the user information DB 195 may be provided to the mail server 13. In this way, the mail server 13 can perform image conversion using the information in the trajectory information DB 194 of the management server 10 and deliver the mail.
Thereby, the processing load is distributed.

As a variation of information distribution, advertisement information may be posted on a car navigation system (hereinafter referred to as “car navigation” as appropriate).
In that case, the information distribution program 184 converts the information in the trajectory information table of the trajectory information DB 194 into an image, and provides the car navigation service together with the store name, location information, advertisement information posting period, etc. of the store. (For example, Ministry of Land, Infrastructure, Transport and Tourism, etc.) The institution obtains the current location information of the user from a communication device such as a car navigation system, and provides advertisement information of the nearest store to the user of the car navigation system based on the location information. Furthermore, the route to the store may be notified to the car navigation system.
Other modifications can be made without departing from the spirit of the present invention.

[BRIEF DESCRIPTION OF THE DRAWINGS] It is a block diagram of one Embodiment with which the advertising system based on this invention is applied. It is a figure which shows an example of the function of the management server in this embodiment. It is a processing flow of the management server in the advertising system in the present embodiment. It is a figure which shows typically a mode that the format for forms is overprinted on the dot pattern paper which is a digital pen exclusive paper. It is a figure which shows the example of the form definition table stored in form definition DB. It is a figure which shows the example of the store information table stored in store information DB. It is a figure which shows the example of a layout of a form. It is a figure which shows the example of entry of advertisement information. It is a figure which shows the example of the terminal number table stored in terminal number DB. It is a figure which shows the example of the locus | trajectory information table stored in locus | trajectory information DB. It is a figure which shows the example by which advertisement information was published on the homepage. It is a figure which shows the example of a transition of the screen displayed on a mobile telephone. It is a figure which shows the example of the user information table stored in user information DB of a management server. It is an example of the screen of the advertisement mail received with a mobile phone.

Explanation of symbols

9 Network 10 Management Server 11 Printer 12 WWW Server 13 Mail Server 14 Management Terminal 15 Transmission / Reception Unit 16 Arithmetic Processing Unit 17 RAM
18 Storage Unit 181 Form Generation Program 182 Trajectory Identification Program 183 Publication Period Registration Program 184 Information Distribution Program 185 User Information Registration Program 191 Form Definition DB
192 store information DB
193 Terminal number DB
194 Trajectory information DB
195 User information DB
20 Digital pen 21 Mobile phone 22 Register 30 Mobile phone

Claims (9)

An electronic pen that acquires, as trajectory information, a trajectory entered in a form created using a predetermined form, a mobile terminal that acquires the trajectory information from the electronic pen, and the trajectory information from the mobile terminal via a network. In an advertising system configured to include a management server to acquire,
The management server
For each area of the form, a storage unit that stores and includes form definition information that defines an attribute indicating whether the locus entered therein is handled as character information or image information;
The trajectory information acquired via the network is identified based on the attribute of the form definition information, and the result of character recognition for the trajectory information of the area handled as character information and the trajectory information of the area handled as image information A trajectory identification unit stored in the storage unit;
An image information creation unit that creates image information by performing image conversion on the trajectory information of the area handled as the image information;
An information distribution unit for distributing the created image information;
An advertising system comprising: The information distribution unit of the management server includes:
Send the created image information to an Internet server,
The advertising system according to claim 1, wherein the Internet server publishes the received image information on the Internet. The information distribution unit of the management server includes:
Send the created image information to a mail server,
The advertisement system according to claim 1, wherein the mail server generates a mail including the received image information and distributes the mail to a pre-registered distribution destination. An electronic pen that acquires, as trajectory information, a trajectory entered in a form created using a predetermined form, a mobile terminal that acquires the trajectory information from the electronic pen, and the trajectory information from the mobile terminal via a network. In an advertising system configured to include a management server to acquire,
The management server
For each area of the form, a storage unit that stores and includes form definition information that defines an attribute indicating whether or not the trajectory written therein is treated as character information;
A trajectory identifying unit that identifies trajectory information acquired via the network based on the attribute of the form definition information, and that stores character recognition results for trajectory information of an area handled as character information in the storage unit;
An information delivery unit for delivering the result of character recognition;
An advertising system comprising: The advertising system according to claim 1, wherein the mobile terminal is a mobile phone. A store register; an information identification code reader capable of transmitting information to the register; and a management server connected to the register via a network and managing purchase history information for each user using the store. In the configured advertising system,
The management server
Means for transmitting an email in which an information identification code indicating a user code for uniquely identifying a user is embedded to a mobile terminal owned by the user;
The information identification code reader is
Means for transmitting a user code read from an information identification code displayed on a portable terminal owned by the user to the register;
The register is
An advertising system comprising means for transmitting a user code received from the information identification code reader to the management server together with purchase history information of the user. An advertising method for acquiring the trajectory information via a mobile terminal and a network from an electronic pen that acquires trajectory entered in a form created using a predetermined sheet as trajectory information,
Computer
Based on the form definition information that defines the attribute indicating whether the locus entered in each area of the form is handled as character information or image information, the locus information acquired through the network is identified, and the character Storing the result of character recognition on the trajectory information of the area handled as information and the trajectory information of the area handled as image information in the storage unit;
Creating image information by performing image conversion on the trajectory information of the area handled as the image information;
Delivering the created image information;
An advertising method characterized in that is executed.   A program for causing a computer to execute the advertising method according to claim 7. A management server that acquires the trajectory information via an electronic pen that acquires a trajectory entered in a form created using a predetermined sheet as trajectory information, via a mobile terminal and a network,
For each area of the form, a storage unit that stores and includes form definition information that defines an attribute indicating whether the locus entered therein is handled as character information or image information;
The trajectory information acquired via the network is identified based on the attribute of the form definition information, and the result of character recognition for the trajectory information of the area handled as character information and the trajectory information of the area handled as image information A trajectory identification unit stored in the storage unit;
An image information creation unit that creates image information by performing image conversion on the trajectory information of the area handled as the image information;
An information distribution unit for distributing the created image information;
A management server comprising: