JP2008203804A - Copy paper advertising operation - Google Patents

Copy paper advertising operation Download PDF

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Publication number
JP2008203804A
JP2008203804A JP2007067496A JP2007067496A JP2008203804A JP 2008203804 A JP2008203804 A JP 2008203804A JP 2007067496 A JP2007067496 A JP 2007067496A JP 2007067496 A JP2007067496 A JP 2007067496A JP 2008203804 A JP2008203804 A JP 2008203804A
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JP
Japan
Prior art keywords
copy paper
paper
company
advertisement
cost
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Pending
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JP2007067496A
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Japanese (ja)
Inventor
Hirofumi Endo
宏文 遠藤
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
ENDO MAN PLANNING KK
ENDO MANAGEMENT PLANNING KK
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ENDO MAN PLANNING KK
ENDO MANAGEMENT PLANNING KK
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Priority to JP2007067496A priority Critical patent/JP2008203804A/en
Publication of JP2008203804A publication Critical patent/JP2008203804A/en
Pending legal-status Critical Current

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Abstract

<P>PROBLEM TO BE SOLVED: To provide a system that can reduce costs on a paper using side and also achieve cost reduction and secure appeal to a desired consumer layer on an advertising company side. <P>SOLUTION: Company advertisement is printed on reverse surfaces of sheets of copy paper to be used at a university, a city hall, a chamber of commerce and industry, a company, a party's office, etc., to gain remunerations and necessary expenses (advertisement print cost, transport cost, and paper cost) from the advertising companies, thereby eliminating copy paper expenses which have been needed so far. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

本発明は、大学、市役所、商工会議所、企業、団体等で使用するコピー用紙、に関する。  The present invention relates to copy paper used in universities, city halls, chambers of commerce, companies, organizations, and the like.

従来では、大学、市役所、商工会議所、企業、団体等で、使用する紙やコピー用紙は、全て有料で、大小関わらずコストが掛かります。(図2)  Conventionally, paper and copy paper used at universities, city halls, chambers of commerce, companies, organizations, etc. are all charged, regardless of size. (Figure 2)

従来では、企業広告の手段に、テレビのコマーシャルやインターネット上でのコマーシャル等がありますが、膨大なコストが掛かっている。(図3)  Conventionally, there are TV commercials and Internet commercials as means for corporate advertising, but enormous costs are incurred. (Figure 3)

新聞の折り込み広告などは、確実に消費者層だけへのアピールは非常に困難である。(図4)
なし なし
It is very difficult to make sure that the advertisements inserted in newspapers are appealing only to consumers. (Fig. 4)
None None

以上に述べた従来のシステムでは、用紙、コピー用紙に大小関わらずコストが掛かったいた。  The conventional system described above is costly regardless of the size of paper and copy paper.

以上に述べた従来のシステムでは、膨大の費用やインパクトといった問題が発生している。  In the conventional system described above, there are problems such as enormous cost and impact.

本発明は、このような従来の構成が有していた問題を解決しようとするものであり、用紙を使う側のコストダウンを削減するビジネスモデルであり、広告掲載企業側は、低コストや、確実な希望消費者層へのアピールを目的とするものである。  The present invention is intended to solve the problems of such a conventional configuration, and is a business model for reducing the cost reduction on the side of using the paper. The purpose is to appeal to certain consumer groups.

そして、本発明は上記目的を達成するために、大学、市役所、商工会議所、企業、団体等で、使用されるコピー用紙の裏面に企業広告を掲載する。  In order to achieve the above object, the present invention places a corporate advertisement on the back side of copy paper used in universities, city halls, chambers of commerce, companies, organizations, and the like.

コピー用紙の裏面に企業広告を掲載する企業から、広告掲載料を頂く。  Get an advertising fee from a company that advertises on the back of copy paper.

広告掲載料の中には、印刷代、運搬費、コピー用紙代等が含まれる。  Advertising fees include printing, transportation, and copy paper.

コピー用紙の裏面に企業広告が印刷された物を、大学、市役所、商工会議所、企業、団体等へ、無料配布する。  The company advertisement printed on the back of the copy paper will be distributed free of charge to universities, city halls, chambers of commerce, companies and organizations.

上述したように本発明のビジネスモデルは、大学、市役所、商工会議所、企業、団体等で、使用される用紙、コピー用紙のコストを削減する事が可能となる。  As described above, the business model of the present invention can reduce the cost of paper and copy paper used at universities, city halls, chambers of commerce, companies, organizations, and the like.

広告掲載企業は、低価格で、ターゲットの消費者層へ、アピールする事が可能となる。  Advertising companies can appeal to target consumers at a low price.

大学、市役所、商工会議所、企業、団体等は、無料で、コピー用紙と企業情報を入手できる。  Universities, city halls, chambers of commerce, companies, organizations, etc. can obtain copy paper and company information for free.

以下、本発明の実施の形態を図1に基づいて説明する。  Hereinafter, an embodiment of the present invention will be described with reference to FIG.

図においては、有限会社エンドウ マネジメント プランニングは広告掲載企業へ営業を行い、広告掲載企業から広告に掲載する企業情報(▲2▼)、必要経費(印刷代、紙代、運搬費等)(▲3▼)、有限会社エンドウ マネジメント プランニングへの報酬(▲1▼)を受けとる。  In the figure, limited company pea management planning operates to the advertising company, and the company information (▲ 2 ▼) and the necessary expenses (printing fee, paper fee, transportation cost, etc.) (▲ 3) ▼), receive a compensation (▲ 1 ▼) for the limited company pea management planning.

広告掲載企業から広告に掲載する企業情報(▲2▼)を、受け取った有限会社エンドウマネジメント プランニングは、コピー用紙の裏面に掲載する企業広告のデザイン、構成を行い、印刷会社へ印刷の依頼、印刷代の支払を行い(▲4▼)、印刷会社から印刷の仕上がった広告入りコピー用紙を受け取る(▲5▼)。  Upon receiving the company information (▲ 2 ▼) to be advertised from the advertising company, pea management planning Co., Ltd. designs and configures the corporate advertisement to be posted on the back of the copy paper, and requests printing from the printing company. The payment is made (4), and the printed copy paper with the advertisement is received from the printing company (5).

有限会社エンドウ マネジメント プランニングは、本発明ビジネスモデルの契約をしている大学、市役所、商工会議所、企業、団体等へ、広告入りコピー用紙を無料配布する(▲6▼)。  Pea Management Planning Co., Ltd. distributes copy papers with advertisements free of charge to universities, city halls, chambers of commerce, companies, organizations, etc. that have contracts for the business model of the present invention ((6)).

有限会社エンドウ マネジメント プランニングから、広告入りコピー用紙を受け取った大学、市役所、商工会議所、企業、団体等は(▲6▼)、広告いりコピー用紙を生徒、従業員、市民、会員等へ使用兼配布する(▲7▼)。  Universities, city halls, chambers of commerce, companies, organizations, etc. that received copy papers with advertisements from pea management planning limited company (▲ 6 ▼), use copy papers for advertisements for students, employees, citizens, members, etc. Distribute (7).

その結果、大学、市役所、商工会議所、企業、団体等は、用紙代、コピー用紙代のコスト削減が可能となり、用紙を受けとった生徒、従業員、市民、会員等は、企業情報を入手する事ができる。  As a result, universities, city halls, chambers of commerce, companies, organizations, etc. can reduce the cost of paper and copy paper, and students, employees, citizens, members, etc. who receive the paper will obtain company information. I can do things.

企業広告が掲載されたコピー用紙を入手した生徒、従業員、市民、会員等は、その広告を拝見し、企業情報を入手することができる。その結果、広告掲載企業へ生徒、従業員、市民、会員等が顧客、従業員、入会等として訪問する可能性ができる(▲8▼)  Students, employees, citizens, members, etc. who have obtained a copy paper on which a corporate advertisement is posted can view the advertisement and obtain corporate information. As a result, students, employees, citizens, members, etc. may visit the advertising companies as customers, employees, and members (▲ 8 ▼)

例えば、大学を例に上げると、大学周辺企業は、大学生を顧客とした営業形態が多くみられます。ですが、中小企業では、テレビのコマーシャル活動を行うことも難しく、新聞折込広告では、新聞を取っていない学生には、コマーシャル活動を行えないのが現状です。本発明のビジネスモデルを用いますと、消費者ターゲットである大学生に、低価格で確実に企業の宣伝を行う事が可能となる。  For example, taking universities as an example, companies around universities often have sales forms with college students as customers. However, it is difficult for small and medium-sized companies to do TV commercials, and it is currently impossible to conduct commercial activities for students who do not take newspapers with newspaper inserts. When the business model of the present invention is used, it is possible to reliably advertise a company to a college student as a consumer target at a low price.

企業広告が掲載されたコピー用紙を受け取る側は、コスト削減や企業情報が無料で入手出来る事から、需要は見込まれる。  Demand is expected for those who receive copy papers with corporate advertisements because they can reduce costs and obtain corporate information for free.

また、企業広告が印刷されているのはコピー用紙の裏面のみで、表面は何も印刷されていなく、利用上何の不備もないと考えられる。  The company advertisement is printed only on the back side of the copy paper, nothing is printed on the front side, and it is considered that there is no deficiency in use.

本発明ビジネスモデルの実施形態を示す図  The figure which shows embodiment of this invention business model 従来の用紙、コピー用紙を利用した際の実施形態を示す図  The figure which shows embodiment at the time of using the conventional paper and a copy paper 従来のテレビコマーシャルを行う際の実施形態を示す図  The figure which shows embodiment at the time of performing the conventional television commercial 従来の新聞折込広告を行う際の実施形態を示す図  The figure which shows embodiment at the time of performing the conventional newspaper insertion advertisement

符号の説明Explanation of symbols

▲1▼報酬
▲2▼企業情報
▲3▼必要経費(印刷代、紙代、運搬費等)
▲4▼印刷依頼、印刷代
▲5▼広告入りコピー用紙
▲6▼広告入りコピー用紙無料提供
▲7▼広告いりコピー用紙使用兼配布
▲8▼顧客、従業員、入会等として訪問
▲9▼用紙
▲10▼紙代
▲11▼企業情報
▲12▼会費等
▲13▼報酬
▲14▼コマーシャル依頼
▲15▼報酬
▲16▼作成したコマーシャル
▲17▼コマーシャル放映
▲18▼報酬、印刷デザイン
▲19▼広告
▲20▼顧客、従業員、入会等として訪問
▲21▼報酬
▲22▼広告配達の以来
▲23▼広告のデザイン
▲24▼デザインの依頼、報酬
▲25▼報告配達
(1) Reward (2) Company information (3) Necessary expenses (printing fee, paper fee, transportation cost, etc.)
(4) Printing request, printing fee (5) Copy paper with advertisement (6) Free copy paper with advertisement (7) Use and distribution of copy paper with advertisement (8) Visit as customer, employee, membership, etc. (9) Paper ▲ 10 ▼ Paper charges ▲ 11 ▼ Corporate information ▲ 12 ▼ Membership fees ▲ 13 ▼ Rewards ▲ 14 ▼ Commercial requests ▲ 15 ▼ Rewards ▲ 16 ▼ Commercials created ▲ 17 ▼ Commercial broadcasts ▲ 18 ▼ Rewards and print designs ▲ 19 ▼ Advertising ▲ 20 ▼ Visits as customers, employees, members, etc. ▲ 21 ▼ Rewards ▲ 22 ▼ Since advertisement delivery ▲ 23 ▼ Design of advertisements ▲ 24 ▼ Design requests, rewards ▲ 25 ▼ Report delivery

Claims (2)

大学、市役所、商工会議所、企業、団体等へ、コピー用紙の裏面に企業広告を印刷した物を、無料配布する。  Distribute free copies of corporate advertisements printed on the back of copy paper to universities, city halls, chambers of commerce, companies and organizations. コピー用紙を用いた企業広告業務。  Corporate advertising business using copy paper.
JP2007067496A 2007-02-16 2007-02-16 Copy paper advertising operation Pending JP2008203804A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
JP2007067496A JP2008203804A (en) 2007-02-16 2007-02-16 Copy paper advertising operation

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
JP2007067496A JP2008203804A (en) 2007-02-16 2007-02-16 Copy paper advertising operation

Publications (1)

Publication Number Publication Date
JP2008203804A true JP2008203804A (en) 2008-09-04

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ID=39781333

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2007067496A Pending JP2008203804A (en) 2007-02-16 2007-02-16 Copy paper advertising operation

Country Status (1)

Country Link
JP (1) JP2008203804A (en)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2009266174A (en) * 2008-04-30 2009-11-12 Uramen Kokoku.Com:Kk Distribution paper presentation system and program
JP2010204928A (en) * 2009-03-03 2010-09-16 Konica Minolta Business Technologies Inc Advertisement management system and printing apparatus
JP2013061609A (en) * 2011-09-10 2013-04-04 Shun Sugawara Sk-type daily belongings advertisement work
ES2540302A1 (en) * 2014-01-08 2015-07-09 Terminaciones Gráficas, S.L. Procedure of individualized allocation of photocopies and advertising container impressions (Machine-translation by Google Translate, not legally binding)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2009266174A (en) * 2008-04-30 2009-11-12 Uramen Kokoku.Com:Kk Distribution paper presentation system and program
JP2010204928A (en) * 2009-03-03 2010-09-16 Konica Minolta Business Technologies Inc Advertisement management system and printing apparatus
JP2013061609A (en) * 2011-09-10 2013-04-04 Shun Sugawara Sk-type daily belongings advertisement work
ES2540302A1 (en) * 2014-01-08 2015-07-09 Terminaciones Gráficas, S.L. Procedure of individualized allocation of photocopies and advertising container impressions (Machine-translation by Google Translate, not legally binding)

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