JP2008192115A - Content match advertising techonology for internet moving image - Google Patents

Content match advertising techonology for internet moving image Download PDF

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JP2008192115A
JP2008192115A JP2007050538A JP2007050538A JP2008192115A JP 2008192115 A JP2008192115 A JP 2008192115A JP 2007050538 A JP2007050538 A JP 2007050538A JP 2007050538 A JP2007050538 A JP 2007050538A JP 2008192115 A JP2008192115 A JP 2008192115A
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moving image
advertisement
web page
video
posted
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JP2008192115A5 (en
JP5215572B2 (en
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Ken Honda
謙 本田
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BRAINER KK
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Abstract

<P>PROBLEM TO BE SOLVED: To deliver a moving image advertisement with an excellent advertising effect by allowing an advertisement appropriate to website contents to be automatically selected, in the advertisement displayed in a moving image placed in the website. <P>SOLUTION: As shown in Fig.1, an HTML tag for invoking a moving image is described on a web page by JavaScript (R), to generate an Object tag or an Embed tag. In that case, JavaScript (R) passes parameters such as web page URL information being browsed to a moving image player. This allows the advertisement appropriate to the placed web page to be automatically delivered. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

この発明は、ウェブページ上の動画内におけるコンテンツマッチ広告に関する。  The present invention relates to a content match advertisement in a moving image on a web page.

インターネット動画におけるこれまでの広告技術としては、動画再生前や動画再生後に動画広告を挿入する従来のテレビコマーシャルと同様のモデルが主体であった。  The conventional advertising technology for Internet video has mainly been the same model as a conventional TV commercial in which a video advertisement is inserted before or after video playback.

しかしながら、以上の従来技術では、動画広告の制作にコストがかかるため、低予算で動画上に広告を掲載することができなかった。これにより、広告を出稿できる広告主が限られてしまっていた。また、単純なテキストによる広告を動画上に掲載しても、関連性の低いテキスト広告では閲覧者の興味を示すことはなく、広告効果は期待できなかった。
そこでこの発明は、ウェブページに掲載される動画上にて、ウェブページの内容を自動解析して、コンテンツマッチ広告を実現することで、低予算でも動画上に効果の高い広告を掲載することを課題とする。However, in the above prior art, since it is expensive to produce a video advertisement, it was not possible to place an advertisement on the video with a low budget. As a result, advertisers who can place advertisements have been limited. Moreover, even if a simple text advertisement was placed on a video, a text advertisement with low relevance would not show the viewer's interest, and the advertising effect could not be expected.
Therefore, the present invention automatically publishes the content of the web page on the video posted on the web page and realizes the content match advertisement, thereby displaying an effective advertisement on the video even with a low budget. Let it be an issue.

動画を掲載するウェブエージでは、広告を表示するための指定ＨＴＭＬタグを事前に取得しておく。このＨＴＭＬタグはＪａｖａＳｃｒｉｐｔにて記述されており、動画再生プレイヤー（一般的な拡張子は．ｓｗｆ）を参照するｏｂｊｅｃｔタグ、もしくはｅｍｂｅｄタグを呼び出すようになっている。この際に、ＪａｖａＳｃｒｉｐｔの機能を使って、動画再生プレイヤー呼び出し時に、掲載ウェブページＵＲＬの情報を．ｓｅｆファイルにパラメータとして渡す。
呼び出された動画再生プレイヤーは受け取ったパラメータの内容から、動画ファイルのパス、及び、掲載ウェブページＵＲＬ情報を取得する。動画再生プレイヤーは、掲載ウェブページＵＲＬ情報を、広告配信サーバーに投げて、広告配信サーバーよりＸＭＬなどの再加工可能な形式でウェブページにマッチした広告データを取得し、この広告データを表示することで、ウェブページ内容にマッチした広告を、動画内に表示することが可能となる。In the web age for posting a moving image, a designated HTML tag for displaying an advertisement is acquired in advance. This HTML tag is described in JavaScript, and calls an object tag or an embed tag that refers to a moving image playback player (general extension is .swf). At this time, by using the JavaScript function, when the video player is called, information on the posted web page URL is obtained. Pass it as a parameter to the sef file.
The called moving image reproduction player acquires the moving image file path and the posted web page URL information from the contents of the received parameters. The video player throws the posted web page URL information to the advertisement distribution server, acquires advertisement data matching the web page in a reprocessable format such as XML from the advertisement distribution server, and displays the advertisement data. Thus, an advertisement that matches the web page content can be displayed in the video.

この発明によれば、ウェブサイトに掲載した動画にてウェブページのコンテンツにマッチした広告を自動的に表示させることが可能となり、動画に対して簡単に広告効果の高い広告を表示させることが可能となる。  According to the present invention, it is possible to automatically display an advertisement that matches the content of the web page in the video posted on the website, and it is possible to easily display an advertisement having a high advertising effect on the video. It becomes.

この発明の一実施形態を、図２に示す。
動画を掲載したブログにおいて、掲載ブログと関連の高い広告を表示するには、動画スペースとは別に広告エリアを確保する必要があった。このような場合に本発明を利用すれば、広告エリアは動画上に設けられるので、ブログ内にあった無駄な広告スペースを減らすことが出来る。One embodiment of the present invention is shown in FIG.
In order to display advertisements highly related to the posted blog on the blog that posted the video, it was necessary to secure an advertising area separately from the video space. If the present invention is used in such a case, since the advertisement area is provided on the moving image, the useless advertisement space in the blog can be reduced.

「実施形態の効果」
この実施形態によれば、コンテンツにマッチした有益な広告を動画の中でのみ表示させることが出来るので、無駄に広告スペースを必要とせず、閲覧者に対してウェブページの利便性を向上させることが出来る。"Effect of the embodiment"
According to this embodiment, since useful advertisements that match the content can be displayed only in the video, it is possible to improve the convenience of the web page to the viewer without unnecessary advertisement space. I can do it.

「他の実施形態」
ＪａｖａＳｃｒｉｐｔの機能を用いて、現在表示中のウェブページＵＲＬだけでなく、リファラー（一つ前のページＵＲＬ）をパラメータで渡すことで、一つ前のページが検索エンジンだった場合は、検索キーワードを取得して、動画広告の選別に反映させるとも可能となる。"Other embodiments"
Using the JavaScript function, by passing not only the currently displayed web page URL but also the referrer (the previous page URL) as a parameter, if the previous page is a search engine, the search keyword It can also be acquired and reflected in the selection of video advertisements.

この発明の一実施形態を示す図である。It is a figure which shows one Embodiment of this invention.

符号の説明Explanation of symbols

１ａ 動画が掲載されたウェブページを閲覧するインターネットユーザー
１ｂ 動画が掲載されたウェブページ
１ｃ 動画に貼り付けられたＪａｖａＳｃｒｉｐｔによるＨＴＭＬタグ1a Internet user browsing a web page with a video 1b Web page with a video 1c HTML tag attached to a video by JavaScript

Claims (2)

ウェブサイトに掲載する動画内にて、掲載ページの内容をサーバーが自動解析し、掲載ページ内容にマッチした広告を自動表示するインターネット広告システムAn internet advertising system that automatically analyzes the content of the posted page in the video posted on the website and automatically displays advertisements that match the posted page content. ウェブサイトに掲載する動画内にて、検索エンジン経由のインターネットユーザーに対して、検索キーワードを取得し、その検索キーワードにマッチした広告を自動表示するインターネット広告システムInternet advertising system that acquires search keywords for Internet users via search engines in videos posted on the website and automatically displays advertisements that match the search keywords
JP2007050538A 2007-01-31 2007-01-31 Content match advertising technology for Internet video Expired - Fee Related JP5215572B2 (en)

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Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2010165286A (en) * 2009-01-19 2010-07-29 Hitachi Software Eng Co Ltd Content retrieval apparatus in digital av equipment
US10771704B2 (en) 2017-10-26 2020-09-08 Ricoh Company, Ltd. Method of displaying wide-angle image, image display system, and information processing apparatus
WO2020184259A1 (en) 2019-03-08 2020-09-17 Ricoh Company, Ltd. Image display system, image display method, and non-transitory recording medium
WO2020189341A1 (en) 2019-03-18 2020-09-24 Ricoh Company, Ltd. Image display system, image distribution method, and program
US10877649B2 (en) 2017-03-21 2020-12-29 Ricoh Company, Ltd. Browsing system, browsing method, and information processing apparatus
US10991342B2 (en) 2018-07-04 2021-04-27 Ricoh Company, Ltd. Terminal apparatus, system, and method of displaying image

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2002037841A1 (en) * 2000-11-02 2002-05-10 Fujiyama Co., Ltd. Distribution system of digital image content and reproducing method and medium recording its reproduction program
JP2003178086A (en) * 2001-12-11 2003-06-27 Ntt Data Corp Information providing system and method based on request data
JP2005242711A (en) * 2004-02-26 2005-09-08 Value Commerce Co Ltd Advertisement delivery management network system

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2002037841A1 (en) * 2000-11-02 2002-05-10 Fujiyama Co., Ltd. Distribution system of digital image content and reproducing method and medium recording its reproduction program
JP2003178086A (en) * 2001-12-11 2003-06-27 Ntt Data Corp Information providing system and method based on request data
JP2005242711A (en) * 2004-02-26 2005-09-08 Value Commerce Co Ltd Advertisement delivery management network system

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2010165286A (en) * 2009-01-19 2010-07-29 Hitachi Software Eng Co Ltd Content retrieval apparatus in digital av equipment
US10877649B2 (en) 2017-03-21 2020-12-29 Ricoh Company, Ltd. Browsing system, browsing method, and information processing apparatus
US10771704B2 (en) 2017-10-26 2020-09-08 Ricoh Company, Ltd. Method of displaying wide-angle image, image display system, and information processing apparatus
US11140324B2 (en) 2017-10-26 2021-10-05 Ricoh Company, Ltd. Method of displaying wide-angle image, image display system, and information processing apparatus
US10991342B2 (en) 2018-07-04 2021-04-27 Ricoh Company, Ltd. Terminal apparatus, system, and method of displaying image
WO2020184259A1 (en) 2019-03-08 2020-09-17 Ricoh Company, Ltd. Image display system, image display method, and non-transitory recording medium
WO2020189341A1 (en) 2019-03-18 2020-09-24 Ricoh Company, Ltd. Image display system, image distribution method, and program

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