JP5215572B2 - Content match advertising technology for Internet video - Google Patents
Content match advertising technology for Internet video Download PDFInfo
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- JP5215572B2 JP5215572B2 JP2007050538A JP2007050538A JP5215572B2 JP 5215572 B2 JP5215572 B2 JP 5215572B2 JP 2007050538 A JP2007050538 A JP 2007050538A JP 2007050538 A JP2007050538 A JP 2007050538A JP 5215572 B2 JP5215572 B2 JP 5215572B2
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Description
この発明は、ウェブページ上の動画内におけるコンテンツマッチ広告に関する。 The present invention relates to a content match advertisement in a moving image on a web page.
インターネット動画におけるこれまでの広告技術としては、動画再生前や動画再生後に動画広告を挿入する従来のテレビコマーシャルと同様のモデルが主体であった。 The conventional advertising technology for Internet video has mainly been the same model as a conventional TV commercial in which a video advertisement is inserted before or after video playback.
しかしながら、以上の従来技術では、動画広告の制作にコストがかかるため、低予算で動画上に広告を掲載することができなかった。これにより、広告を出稿できる広告主が限られてしまっていた。また、単純なテキストによる広告を動画上に掲載しても、関連性の低いテキスト広告では閲覧者の興味を示すことはなく、広告効果は期待できなかった。 However, in the above prior art, since it is expensive to produce a video advertisement, it was not possible to place an advertisement on the video with a low budget. As a result, advertisers who can place advertisements have been limited. Moreover, even if a simple text advertisement was placed on a video, a text advertisement with low relevance would not show the viewer's interest, and the advertising effect could not be expected.
そこでこの発明は、ウェブページに掲載される動画上にて、ウェブページの内容を自動解析して、コンテンツマッチ広告を実現することで、低予算でも動画上に効果の高い広告を掲載することを課題とする。 Therefore, the present invention automatically publishes the content of the web page on the video posted on the web page and realizes the content match advertisement, thereby displaying an effective advertisement on the video even with a low budget. Let it be an issue.
上記の課題を解決するため、本発明は以下の手段を提供する。 In order to solve the above problems, the present invention provides the following means.
（１）ウェブサイトに掲載する動画内にて、掲載ページの内容をサーバーが自動解析し、掲載ページ内容にマッチした広告を自動表示するインターネット広告システムであって、 (1) An internet advertising system in which a server automatically analyzes the content of a posted page in a video posted on a website and automatically displays an advertisement that matches the posted page content.
前記広告を表示するための指定ＨＴＭＬタグを事前に取得するＨＴＭＬタグ取得手段と、 HTML tag acquisition means for acquiring in advance a designated HTML tag for displaying the advertisement;
動画再生プレイヤー参照タグを呼び出す参照タグ呼び出し手段と、 Reference tag calling means for calling a video player reference tag,
動画再生プレイヤー呼び出し時に、掲載ウェブページＵＲＬの情報をパラメータとして渡すパラメータ受け渡し手段とを有し、 Parameter passing means for passing the information of the posted web page URL as a parameter when the video player is called,
前記動画再生プレイヤーは、 The video player is
受け取った前記パラメータの内容から、動画ファイルのパス、及び、前記掲載ウェブページＵＲＬ情報を取得するＵＲＬ取得手段と、 URL acquisition means for acquiring the moving image file path and the posted web page URL information from the content of the received parameter;
前記掲載ウェブページＵＲＬ情報を、広告配信サーバーに配信し、広告配信サーバーよりＸＭＬなどの再加工可能な形式でウェブページにマッチした広告データを取得する広告データ取得手段とを有することを特徴とするインターネット広告システム。 It has advertisement data acquisition means for distributing the posted web page URL information to an advertisement distribution server and acquiring advertisement data matching the web page in a reprocessable format such as XML from the advertisement distribution server. Internet advertising system.
（２）前記ウェブサイトに掲載する動画内にて、検索エンジン経由のインターネットユーザーに対して、検索キーワードを取得し、その検索キーワードにマッチした広告を自動表示することを特徴とする（１）記載のインターネット広告システム。 (2) In the video posted on the website, a search keyword is acquired for an Internet user via a search engine, and an advertisement matching the search keyword is automatically displayed. Internet advertising system.
この発明によれば、ウェブサイトに掲載した動画にてウェブページのコンテンツにマッチした広告を自動的に表示させることが可能となり、動画に対して簡単に広告効果の高い広告を表示させることが可能となる。 According to the present invention, it is possible to automatically display an advertisement that matches the content of the web page in the video posted on the website, and it is possible to easily display an advertisement having a high advertising effect on the video. It becomes.
この発明の一実施形態を、図１に示す。動画を掲載するウェブページでは、広告を表示するための指定ＨＴＭＬタグを事前に取得しておく。このＨＴＭＬタグはＪａｖａＳｃｒｉｐｔにて記述されており、動画再生プレイヤー（一般的な拡張子は．ｓｗｆ）を参照するｏｂｊｅｃｔタグ、もしくはｅｍｂｅｄタグを呼び出すようになっている。この際に、ＪａｖａＳｃｒｉｐｔの機能を使って、動画再生プレイヤー呼び出し時に、掲載ウェブページＵＲＬの情報を．ｓｅｆファイルにパラメータとして渡す。 One embodiment of the present invention is shown in FIG. In a web page on which a moving image is posted, a designated HTML tag for displaying an advertisement is acquired in advance. This HTML tag is described in JavaScript, and calls an object tag or an embed tag that refers to a moving image playback player (general extension is .swf). At this time, by using the JavaScript function, when the video player is called, information on the posted web page URL is obtained. Pass it as a parameter to the sef file.
呼び出された動画再生プレイヤーは受け取ったパラメータの内容から、動画ファイルのパス、及び、掲載ウェブページＵＲＬ情報を取得する。動画再生プレイヤーは、掲載ウェブページＵＲＬ情報を、広告配信サーバーに配信し、広告配信サーバーよりＸＭＬなどの再加工可能な形式でウェブページにマッチした広告データを取得し、この広告データを表示することで、ウェブページ内容にマッチした広告を、動画内に表示することが可能となる。 The called moving image reproduction player acquires the moving image file path and the posted web page URL information from the contents of the received parameters. The video player distributes the posted web page URL information to the advertisement distribution server, acquires advertisement data matching the web page in a reprocessable format such as XML from the advertisement distribution server, and displays the advertisement data. Thus, an advertisement that matches the web page content can be displayed in the video.
動画を掲載したブログにおいて、掲載ブログと関連の高い広告を表示するには、動画スペースとは別に広告エリアを確保する必要があった。このような場合に本発明を利用すれば、広告エリアは動画上に設けられるので、ブログ内にあった無駄な広告スペースを減らすことが出来る。 In order to display advertisements highly related to the posted blog on the blog that posted the video, it was necessary to secure an advertising area separately from the video space. If the present invention is used in such a case, since the advertisement area is provided on the moving image, the useless advertisement space in the blog can be reduced.
「実施形態の効果」
この実施形態によれば、コンテンツにマッチした有益な広告を動画の中でのみ表示させることが出来るので、無駄に広告スペースを必要とせず、閲覧者に対してウェブページの利便性を向上させることが出来る。
"Effect of the embodiment"
According to this embodiment, useful advertisements that match the content can be displayed only in the video, so there is no need for unnecessary advertisement space and the convenience of the web page is improved for the viewer. I can do it.
「他の実施形態」
ＪａｖａＳｃｒｉｐｔの機能を用いて、現在表示中のウェブページＵＲＬだけでなく、リファラー（一つ前のページＵＲＬ）をパラメータで渡すことで、一つ前のページが検索エンジンだった場合は、検索キーワードを取得して、動画広告の選別に反映させるとも可能となる。
"Other embodiments"
Using the JavaScript function, by passing not only the currently displayed web page URL but also the referrer (the previous page URL) as a parameter, if the previous page is a search engine, the search keyword It can also be acquired and reflected in the selection of video advertisements.
１ａ 動画が掲載されたウェブページを閲覧するインターネットユーザー
１ｂ 動画が掲載されたウェブページ
１ｃ 動画に貼り付けられたＪａｖａＳｃｒｉｐｔによるＨＴＭＬタグ
1a Internet user browsing a web page with a
Claims (1)
動画再生プレイヤーを参照するタグを含む、前記動画広告を表示するための指定ＨＴＭＬタグを前記動画掲載ウェブページから取得する取得手段と、
前記取得手段によって取得された指定ＨＴＭＬタグを用いて、外部サーバであって動画再生プレイヤーを保持する再生プレイヤー設置サーバから、該当する動画再生プレイヤーを呼び出す呼出手段と、
前記呼出手段によって呼び出された前記動画再生プレイヤーに、前記動画掲載ウェブページのＵＲＬの情報をパラメータとして受け渡す受け渡し手段と、を有し、
前記動画再生プレイヤーは、
前記動画掲載ウェブページのＵＲＬの情報を、外部のサーバであって広告を配信する広告配信サーバに配信し、前記広告配信サーバより再加工可能な形式で前記動画掲載ウェブページにマッチした動画広告を取得する広告取得手段と、
前記受け渡し手段から受け渡された前記パラメータの内容から特定した動画ファイルのパスを用いて、外部サーバであって動画ファイルを保管する動画保管サーバから該当する動画ファイルを取得し、前記動画掲載ウェブページ内において前記指定ＨＴＭＬタグによって指定された領域に、前記取得した動画ファイルを再生するとともに、当該動画ファイルの再生中に、前記広告取得手段によって前記広告配信サーバから取得された動画広告を当該動画内に表示させる表示手段と
を有することを特徴とするインターネット広告システム。 An internet advertising system that displays video ads that match the content of a video webpage,
An acquisition means for acquiring a designated HTML tag for displaying the video advertisement, including a tag that refers to a video playback player, from the video posting web page;
Calling means for calling the corresponding video playback player from a playback player installation server that is an external server and holds the video playback player, using the designated HTML tag acquired by the acquisition means;
Passing means for passing, as a parameter, URL information of the video posting web page to the video playback player called by the calling means ;
The video player is
The URL information of the video posting web page is distributed to an external server and an advertisement distribution server that distributes advertisements, and a video advertisement that matches the video posting web page in a format that can be reprocessed by the advertisement distribution server Advertisement acquisition means to acquire;
Using the path of the video file specified from the contents of the parameter passed from the delivery means, obtain the corresponding video file from a video storage server that is an external server and stores the video file, and the video posting web page in the area specified by the specifying HTML tags in the inner, the acquired as well as play video files, during playback of the moving image file, the advertisement acquisition unit the advertisement distribution server has been video ads within the video obtained from the Display means to display
An Internet advertising system characterized by comprising:
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| JP5215572B2 true JP5215572B2 (en) | 2013-06-19 |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| JP2010165286A (en) * | 2009-01-19 | 2010-07-29 | Hitachi Software Eng Co Ltd | Content retrieval apparatus in digital av equipment |
| US10877649B2 (en) | 2017-03-21 | 2020-12-29 | Ricoh Company, Ltd. | Browsing system, browsing method, and information processing apparatus |
| JP7031228B2 (en) | 2017-10-26 | 2022-03-08 | 株式会社リコー | Program, image display method, image display system, information processing device |
| US10991342B2 (en) | 2018-07-04 | 2021-04-27 | Ricoh Company, Ltd. | Terminal apparatus, system, and method of displaying image |
| JP2020144821A (en) | 2019-03-08 | 2020-09-10 | 株式会社リコー | Image display system, image display method, and program |
| JP2020154457A (en) | 2019-03-18 | 2020-09-24 | 株式会社リコー | Image display system, image distribution method, and program |
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| WO2002037841A1 (en) * | 2000-11-02 | 2002-05-10 | Fujiyama Co., Ltd. | Distribution system of digital image content and reproducing method and medium recording its reproduction program |
| JP3623939B2 (en) * | 2001-12-11 | 2005-02-23 | 株式会社エヌ・ティ・ティ・データ | Information providing system and method based on request data |
| JP2005242711A (en) * | 2004-02-26 | 2005-09-08 | Value Commerce Co Ltd | Advertisement delivery management network system |
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