JP2008176746A - Method and server for recommending information relating to web page of reference source to web page based on history information of page moving operation - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a method and a server for more preferentially recommending a web page which a user desires. <P>SOLUTION: A server 10 stores an address (URL) of a web page of a reference destination in association with information relating to a web page of a reference source, which includes link information to the web page of the reference destination included in a web page output from a terminal 20, in response to acceptance of user's page moving operation using the link information and extracts information relating to a web page of a reference source highly relating to the stored address (URL) of the web page of the reference destination in response to accepting the transmission request operation of a new web page from the user by the terminal 20 and transmits extracted information relating to the highly relevant web page of the reference source so that the terminal 20 may transmit this information. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a method and a server for recommending information related to a Web page that is a reference source for a Web page based on history information of a page moving operation.

  2. Description of the Related Art Conventionally, various supports have been attempted in order to efficiently guide a user to a desired Web page in a search service or a shopping site on the Web. Specifically, for example, in a search service, a history of a query (for example, a search keyword) input by the user in the past is stored in advance, and then the user inputs a query (search keyword). Then, referring to the history, a past query having a high degree of association with the input query (search keyword) is extracted and displayed to the user as reference source information.

  Thus, even if the user does not memorize the query (search keyword) input in the past, the user can efficiently search the web page by selecting from the displayed recommended query (search keyword). it can.

  Alternatively, in a shopping site or the like, a link (an anchor tag with a URL) for guiding the user to the product purchase page is inserted into various related Web pages (reference source pages) such as a product explanation page and a bargain sale special page.

  Thus, the user can directly move from the various web pages (reference source web pages) to the purchase page.

In such a situation, according to the technique described in Patent Document 1, the operation history of the user group on the Web page and the purchase history of the merchandise on the EC site are stored in the server 1. When there is a request specifying the name of the product from the user, the user group who purchased the product is extracted from the server 1. Then, a user of the user group who purchased the product browses and extracts a web page including the name of the product as a keyword, calculates an appropriate number of categories, classifies the web page according to the number of categories, and sets the presentation order. It can be determined and presented to the terminal 2 of the user.
JP 2004-326537 A

  However, even with the technique described in Patent Document 1, it is not possible to preferentially recommend information related to a reference source Web page that leads the user to a Web page that is more likely to be the desired Web page. . More specifically, since the combination of the recommended query (search keyword) and the Web page itself is determined according to past search results (query history), the user is more likely to search for a desired Web page. A technique for recommending queries (search keywords) more preferentially is not disclosed. In addition, a technique for more preferentially recommending related Web pages in which the user may move to a product purchase page with a higher probability is not disclosed.

  Therefore, the present invention has an object to provide a method and a server that can preferentially recommend information related to a Web page that is a reference source to a Web page that is more likely to be a desired Web page by the user. And More specifically, an object of the present invention is to provide a method and a server that can preferentially recommend a query (search keyword) that is more likely to be searched for a desired Web page by the user. It is another object of the present invention to provide a method and a server that can preferentially recommend related Web pages that can move to a product purchase page with a higher probability.

  The present inventors recommend a method of recommending information on a Web page that is a reference source to a Web page based on history information (click history information; click log) of a click operation of a past link (an anchor tag accompanied by a URL) by a user. The present inventors have found that a server is provided and completed the present invention. More specifically, the present invention provides the following.

(1) A method in which a server connectable to a user terminal via a communication network recommends information related to a Web page that is a reference source of a Web page,
In response to receiving a page movement operation by the user using link information to a reference Web page included in the Web page output by the terminal, the server receives an address (URL) of the reference Web page ) In association with information relating to the Web page of the reference source including the link information,
In response to the terminal accepting a transmission request operation for the stored reference source Web page as a new Web page from the user, a relevance level is added to the address (URL) of the stored reference destination Web page. An extraction step for extracting information about a high-reference web page;
A transmission step of transmitting information related to the extracted Web page of the reference source having a high degree of relevance for the terminal to output.

  According to such a configuration of the present invention, the server receives a page moving operation by the user using link information to a reference Web page included in the Web page output by the terminal. The address (URL) of the Web page to be referred to is stored in association with information on the Web page of the reference source including the link information, and the reference source stored by the terminal as a new Web page from the user is stored. In response to accepting the Web page transmission request operation, information related to the Web page of the reference source having a high degree of relevance to the stored address (URL) of the reference destination Web page is extracted, and the extracted degree of relevance is high The terminal transmits information related to the Web page of the reference source for output.

  Accordingly, the server stores the page movement operation (click log) by the user using the link information to the reference Web page in association with the address (URL) of the reference Web page. When a transmission request operation for the stored reference source Web page is received as a new Web page, information related to the reference source Web page having a high degree of relevance to the reference destination Web page is displayed on the terminal. Can do.

  As a result, the server can more preferentially recommend information related to a reference source Web page that guides the user to a Web page that is more likely to be the desired Web page.

(2) The method according to (1), wherein the storage unit uses link information to a reference Web page included in a Web page output as a search result by a query (search keyword) by the terminal. In response to receiving a page movement operation by the user, the address (URL) of the reference Web page is stored in association with the query (search keyword) of the Web page output as the search result;
In the extracting step, the address (URL) of the reference destination web page stored in response to the terminal receiving a web page transmission request operation indicating a search result based on a new query (search keyword) from the user. ) To extract queries (search keywords) that are highly relevant,
The transmitting step transmits the extracted query (search keyword) having a high degree of relevance for the terminal to output.

  According to such a configuration of the present invention, the server uses the link information to the reference Web page included in the Web page output by the terminal as a search result based on the query (search keyword). In response to accepting the move operation, the address (URL) of the reference Web page is stored in association with the query (search keyword) of the Web page output as the search result, and the terminal receives from the user A query (search keyword) that is highly relevant to the address (URL) of the stored Web page to be referred to in response to accepting a request to send a Web page indicating a search result based on a new query (search keyword). In order for the terminal to output the extracted query (search keyword) with a high degree of relevance To trust.

  Accordingly, the server performs a page movement operation (click log) by the user using link information to a reference destination Web page included in a Web page output as a search result by a query (search keyword). By storing in association with the address (URL) of the Web page, when there is a transmission request for a Web page indicating a search result based on a new query (search keyword), the address of the reference Web page ( A query (search keyword) having a high degree of relevance to (URL) can be extracted and displayed on the terminal.

  As a result, the server can preferentially recommend a query (search keyword) that is more likely to be searched by the user for a desired Web page.

  (3) In the method according to (2), in the extraction step, an address (URL) of the Web page that is the reference destination that stores the query (search keyword) in which the accepted number of page movement operations by the user is large. ) Is extracted as a query (search keyword) having a high degree of relevance.

  According to such a configuration of the present invention, the server has a high degree of relevance to the stored Web page address (URL) of the reference destination based on the received number of page movement operations (click logs) by the user. A query (search keyword) is extracted.

  Accordingly, the server can preferentially display a query (search keyword) with a large number of page movement operations (click logs) to the reference Web page on the terminal.

  (4) The method according to (2) or (3), wherein the extraction step is based on a query (search keyword) of link information to a reference destination Web page used in the page moving operation by the user. A method of extracting a query (search keyword) having a higher rank (rank) in a search result as a query (search keyword) having a high degree of relevance to an address (URL) of the stored Web page of the reference destination.

  According to such a configuration of the present invention, the server is based on the rank in the search result by the query (search keyword) of the link information to the Web page of the reference destination used in the page moving operation by the user. A query (search keyword) having a high degree of relevance is extracted from the stored address (URL) of the reference Web page.

  Accordingly, the server can preferentially display a query (search keyword) having a higher rank in the search result based on the query (search keyword) on the terminal.

ただし、ｎ：ユーザによるページ移動操作の回数
Ｒ：前記ユーザによるページ移動操作において用いられた参照先のＷｅｂページへのリンク情報の、クエリー（検索キーワード）による検索結果におけるランク（順位）
の大きいクエリー（検索キーワード）を、記憶した前記参照先のＷｅｂページのアドレス（ＵＲＬ）に関連度の高いクエリー（検索キーワード）として抽出することを特徴とする方法。 (5) The method according to (4),
The extraction step includes

Where n is the number of page movement operations by the user, R is the rank (rank) in the search result of the query (search keyword) of the link information to the reference Web page used in the page movement operation by the user.
A query (search keyword) having a large value is extracted as a query (search keyword) having a high degree of relevance to the address (URL) of the stored Web page of the reference destination.

ただし、ｎ：ユーザによるページ移動操作の回数
Ｒ：前記ユーザによるページ移動操作において用いられた参照先のＷｅｂページへのリンク情報の、クエリー（検索キーワード）による検索結果におけるランク（順位）
の大きいクエリー（検索キーワード）を、記憶した前記参照先のＷｅｂページのアドレス（ＵＲＬ）に関連度の高いクエリー（検索キーワード）として抽出する。 According to this configuration of the present invention, the server is

Where n is the number of page movement operations by the user, R is the rank (rank) in the search result of the query (search keyword) of the link information to the reference Web page used in the page movement operation by the user.
A query (search keyword) having a large value is extracted as a query (search keyword) having a high degree of relevance to the stored address (URL) of the reference Web page.

ただし、ｎ：ユーザによるページ移動操作の回数
Ｒ：前記ユーザによるページ移動操作において用いられた参照先のＷｅｂページへのリンク情報の、クエリー（検索キーワード）による検索結果におけるランク（順位）
の大きいクエリー（検索キーワード）を、記憶した前記参照先のＷｅｂページのアドレス（ＵＲＬ）により関連度の高いクエリー（検索キーワード）として前記端末に表示させることができる。 This allows the server to

Where n is the number of page movement operations by the user, R is the rank (rank) in the search result of the query (search keyword) of the link information to the reference Web page used in the page movement operation by the user.
A large query (search keyword) can be displayed on the terminal as a query (search keyword) having a high degree of relevance based on the stored address (URL) of the reference Web page.

(6) The method according to (1), wherein the storage unit uses the link information to a Web page related to purchase of a reference destination product included in the Web page output by the terminal as a reference source. In response to accepting a page movement operation, an address (URL) of the Web page related to the purchase of the reference destination product is stored in association with the Web page output as the reference source,
In the extraction step, a reference having a high degree of relevance to the address (URL) of the stored Web page related to the purchase of the reference destination in response to the terminal accepting a new Web page transmission request operation from the user Extract the original web page,
The transmitting step transmits the extracted web page of a reference source having a high degree of relevance for the terminal to output.

  According to such a configuration of the present invention, the server performs a page movement operation by the user using link information to a Web page related to purchase of a reference destination product included in a Web page output as a reference source by the terminal. In response to the reception, the address (URL) of the Web page relating to the purchase of the reference destination product is stored in association with the Web page output as the reference source, and the terminal transmits a new Web page from the user. In response to accepting the request operation, a reference source Web page having a high degree of relevance is extracted from the stored Web page address (URL) related to the purchase of the reference destination product, and the extracted reference source Web having a high degree of relevance is extracted. Send the page for output by the terminal.

  Accordingly, the server stores a page movement operation (click log) to the web page related to product purchase by the user in association with the web page output as the reference source, thereby creating a new web page. In response to accepting the transmission request operation, a reference source web page having a high degree of relevance can be displayed on the terminal.

  As a result, the server can more preferentially recommend related Web pages that the user may move to the product purchase page with a higher probability.

  (7) In the method according to (6), in the extraction step, the received Web page related to the purchase of the reference destination is stored as a reference source Web page with a large number of page movement operations by the user. A method of extracting as a reference source Web page highly relevant to an address (URL).

  According to such a configuration of the present invention, the server uses the received number of page movement operations (click logs) by the user to store the address (URL) of the Web page related to the reference destination product purchase. A reference source web page having a high degree of relevance is extracted.

  Accordingly, the server can preferentially display the reference source Web page with a large number of page movement operations (click logs) to the Web page related to the purchase of the reference item on the terminal.

  (8) The method according to (6) or (7), wherein the extraction step includes, in a Web page, link information to a Web page related to purchase of a reference destination product used in the page moving operation by the user. A referrer Web page having a high degree of relevance to the stored Web page address (URL) relating to the purchase of the reference destination product, which has a higher rank (rank) determined from the display position and occupied area of the purchased product A method characterized by extracting as a page.

  According to such a configuration of the present invention, the server displays the display position and the occupied area of the purchased product on the Web page of the link information to the Web page related to the product purchase at the reference destination used in the page moving operation by the user. Based on the rank determined from the above, a Web page of a reference source having a high degree of relevance is extracted from the stored Web page address (URL) related to the purchase of the reference item.

  Thereby, the server can preferentially display the reference source Web page with a high rank determined from the display position and occupied area of the purchased product on the Web page on the terminal.

ただし、ｎ：ユーザによるページ移動操作の回数
Ｒ：前記ユーザによるページ移動操作において用いられた参照先の商品購買に関するＷｅｂページへのリンク情報の、Ｗｅｂページにおける購買商品の表示位置及び占有面積から判定されるランク（順位）
の大きい参照元のＷｅｂページを、記憶した前記参照先の商品購買に関するＷｅｂページのアドレス（ＵＲＬ）に関連度の高い参照元のＷｅｂページとして抽出することを特徴とする方法。 (9) The method according to (8),
The extraction step includes

However, n: Number of page movement operations by the user R: Judgment from the display position and occupied area of the purchased product on the Web page of the link information to the Web page related to the product purchase at the reference destination used in the page moving operation by the user Rank (rank)
A method of extracting a Web page of a reference source having a large value as a Web page of a reference source having a high degree of relevance to the stored address (URL) of the Web page related to the purchase of the product of the reference destination.

ただし、ｎ：ユーザによるページ移動操作の回数
Ｒ：前記ユーザによるページ移動操作において用いられた参照先の商品購買に関するＷｅｂページへのリンク情報の、Ｗｅｂページにおける購買商品の表示位置及び占有面積から判定されるランク（順位）
の大きい参照元のＷｅｂページを、記憶した前記参照先の商品購買に関するＷｅｂページのアドレス（ＵＲＬ）に関連度の高い参照元のＷｅｂページとして抽出する。 According to this configuration of the present invention, the server is

However, n: Number of page movement operations by the user R: Judgment from the display position and occupied area of the purchased product on the Web page of the link information to the Web page related to the product purchase at the reference destination used in the page moving operation by the user Rank (rank)
The Web page of the reference source having a large value is extracted as the Web page of the reference source having a high degree of relevance to the address (URL) of the Web page relating to the stored product purchase of the reference destination.

ただし、ｎ：ユーザによるページ移動操作の回数
Ｒ：前記ユーザによるページ移動操作において用いられた参照先の商品購買に関するＷｅｂページへのリンク情報の、Ｗｅｂページにおける購買商品の表示位置及び占有面積から判定されるランク（順位）
の大きい参照元のＷｅｂページを、記憶した前記参照先の商品購買に関するＷｅｂページのアドレス（ＵＲＬ）により関連度の高い参照元のＷｅｂページとして前記端末に表示させることができる。 This allows the server to

However, n: Number of page movement operations by the user R: Judgment from the display position and occupied area of the purchased product on the Web page of the link information to the Web page related to the product purchase at the reference destination used in the page moving operation by the user Rank (rank)
Can be displayed on the terminal as a reference source Web page having a high degree of relevance, based on the stored Web page address (URL) related to the purchase of the reference destination product.

(10) A server that can be connected to a user terminal via a communication network and recommends information related to a Web page that is a reference source for the Web page,
In response to receiving a page moving operation by the user using link information to a reference destination web page included in the web page output by the terminal, an address (URL) of the reference destination web page is Storage means for storing the information in association with information on the Web page of the reference source including the link information;
In response to the terminal accepting a transmission request operation for the stored reference source Web page as a new Web page from the user, a relevance level is added to the address (URL) of the stored reference destination Web page. Extraction means for extracting information about a high-reference source web page;
A transmission unit configured to transmit information related to the extracted Web page of the reference source having a high degree of relevance so that the terminal outputs the information.

  According to such a configuration of the present invention, the server has the same operation as (1).

(11) The server according to (10), wherein the storage unit uses link information to a reference Web page included in a Web page output as a search result by a query (search keyword) by the terminal. In response to receiving a page movement operation by the user, the address (URL) of the reference Web page is stored in association with the query (search keyword) of the Web page output as the search result;
In response to the terminal receiving a Web page transmission request operation indicating a search result based on a new query (search keyword) from the user, the extraction means stores the address (URL) of the stored reference destination Web page. ) To extract queries (search keywords) that are highly relevant,
The server, wherein the transmission means transmits the extracted query (search keyword) having a high degree of relevance for the terminal to output.

  According to such a configuration of the present invention, the server has the same operation as (2).

(12) The server according to (10), wherein the storage unit uses the link information to a Web page related to purchase of a reference destination product included in the Web page output by the terminal as a reference source. In response to accepting a page movement operation, an address (URL) of the Web page related to the purchase of the reference destination product is stored in association with the Web page output as the reference source,
The extraction means refers to a highly relevant reference to the address (URL) of the stored Web page related to the purchase of the reference item in response to the terminal accepting a new Web page transmission request operation from the user. Extract the original web page,
The server characterized in that the transmitting means transmits the extracted web page of a reference source having a high degree of association for the terminal to output.

  According to such a configuration of the present invention, the server has the same function as (6).

  According to the present invention, the server stores a page movement operation (click log) by the user using link information to a reference Web page in association with an address (URL) of the reference Web page. Thus, when a transmission request operation for the stored reference source web page is accepted as a new web page, information on the reference source web page having a high degree of relevance to the reference destination web page is displayed on the terminal. Can be made. As a result, the server can more preferentially recommend information related to a reference source Web page that guides the user to a Web page that is more likely to be the desired Web page.

  Hereinafter, an example of the best embodiment of the present invention will be described with reference to the drawings.

FIG. 1 is a diagram showing an overall configuration of a system 1 according to an example of a preferred embodiment of the present invention. FIG. 2 is a diagram illustrating the configuration of the server 10 and the terminal 20 according to an example of the preferred embodiment of the present invention.
FIG. 3 is a functional block diagram showing processing by the server 10 and the terminal 20 according to an example of the preferred embodiment of the present invention. FIG. 4 is a flowchart showing query / Web page association processing by the server 10 and the terminal 20 according to an example of the preferred embodiment of the present invention. FIG. 5 shows an example of a query / Web page relevance degree table (click log) according to the embodiment of the present invention. FIG. 6 shows an example of recommended query extraction by the server 10 according to the embodiment of the present invention. FIG. 7 is a flowchart showing query recommendation (search keyword) processing by the server 10 and the terminal 20 according to an example of the preferred embodiment of the present invention. 8 to 10 are diagrams illustrating the relationship between the click log and the recommendation query according to an example of the embodiment of the present invention.
FIG. 11 is a functional block diagram showing processing by the server 10 and the terminal 20 according to an example of another preferred embodiment of the present invention. FIG. 12 is a flowchart showing the reference Web page / product purchase page association process by the server 10 and the terminal 20 according to an example of the preferred embodiment of the present invention. FIG. 13 shows an example of a reference source Web page / product purchase page relevance degree table (click log) according to the embodiment of the present invention. FIG. 14 shows an example of recommended page extraction by the server 10 according to the embodiment of the present invention. FIG. 15 is a flowchart showing a referral source web page recommendation process by the server 10 and the terminal 20 according to an example of the preferred embodiment of the present invention.
[System overall configuration]

  FIG. 1 is a diagram showing an overall configuration of a system 1 according to an example of a preferred embodiment of the present invention.

  The server 10 can be connected to the user terminal 20 via the communication network 30.

  In addition, the communication network 30 that connects the user terminal 20 and the server 10 is not only realized by wire, but also a part of the communication network 30 that is realized wirelessly via a base station, such as a mobile phone, an access point As long as it meets the technical idea of the present invention, such as that realized by a wireless LAN, it may be realized by various communication networks.

[Hardware Configuration of Server 10]

  FIG. 2 is a diagram illustrating an example of a hardware configuration of the server 10 according to an example of the preferred embodiment of the present invention described in FIG. The server 10 includes a central processing unit (CPU) 1010 (a plurality of CPUs such as a CPU 1012 may be added in a multiprocessor configuration), a bus line 1005, a communication I / F 1040, a main memory 1050, a BIOS ( Basic Input Output System) 1060, USB port 1090, I / O controller 1070, keyboard and mouse 1100 and other input means and display device 1022.

  Storage means such as a tape drive 1072, a hard disk 1074, an optical disk drive 1076, and a semiconductor memory 1078 can be connected to the I / O controller 1070.

  The BIOS 1060 stores a boot program executed by the CPU 1010 when the server 10 is started up, a program depending on the hardware of the server 10, and the like.

  The hard disk 1074 constituting the storage unit 107 stores various programs for the server 10 to function as a server and programs for executing the functions of the present invention, and can configure various databases as necessary.

  As the optical disc drive 1076, for example, a DVD-ROM drive, a CD-ROM drive, a DVD-RAM drive, or a CD-RAM drive can be used. In this case, the optical disk 1077 corresponding to each drive is used. A program or data may be read from the optical disk 1077 by the optical disk drive 1076 and provided to the main memory 1050 or the hard disk 1074 via the I / O controller 1070. Similarly, the tape medium 1071 corresponding to the tape drive 1072 can be used mainly for backup.

  The program provided to the server 10 is provided by being stored in a recording medium such as the hard disk 1074, the optical disk 1077, or a memory card. The program may be installed in the server 10 and executed by being read from the recording medium via the I / O controller 1070 or downloaded via the communication I / F 1040.

  The aforementioned program may be stored in an internal or external storage medium. Here, as a storage medium constituting the storage unit 107, a magneto-optical recording medium such as an MD or a tape medium can be used in addition to the hard disk 1074, the optical disk 1077, or the memory card. Further, a storage device such as a hard disk 1074 or an optical disk library provided in a server system connected to a dedicated communication line or the Internet may be used as a recording medium, and the program may be provided to the server 10 via the communication line.

  Here, the display device 1022 displays a screen for accepting data input to the user, or displays a screen of a calculation processing result by the server 10, and includes a cathode ray tube display device (CRT) and a liquid crystal display device (LCD). ) And the like.

  Here, the input means accepts input by the user, and may be configured by a keyboard, a mouse 1100, and the like.

  The communication I / F 1040 is a network adapter for enabling the server 10 to be connected to a terminal via a dedicated network or a public network. The communication I / F 1040 may include a modem, a cable modem, and an Ethernet (registered trademark) adapter.

In the above example, the server 10 has been mainly described. However, the functions described above can also be realized by installing a program in a computer and operating the computer as a server device. Therefore, the functions realized by the server described as an embodiment in the present invention can be realized by executing the above-described method by the computer, or by introducing the above-mentioned program into the computer and executing it. It is.
[Hardware Configuration of User's Terminal 20]

Here, the user terminal 20 may have the same configuration as the server 10 described above. The user terminal 20 may be realized as a communication terminal other than a so-called general-purpose computer (PC) such as a mobile phone or a PDA (Personal Data Assistant).
[Example 1]
[System functional configuration]

  FIG. 3 is a functional block diagram showing processing by the server 10 and the terminal 20 according to an example of the preferred embodiment of the present invention.

  The keyboard and mouse 2100 of the user terminal 20 constitute query data input acceptance means and Web page search result selection operation acceptance means. The display device 2022 of the user terminal 20 constitutes a Web page search result display unit, a selected Web page display unit, and a recommended query display unit. The communication I / F 2040 of the user terminal 20 constitutes a query data transmitting unit, a Web page search result receiving unit, a selected Web page transmission request data transmitting unit, a selected Web page receiving unit, and a recommended query receiving unit.

The communication I / F 1040 of the server 10 constitutes query data receiving means, Web page search result transmitting means, selected Web page transmission request data receiving means, selected Web page transmitting means, and recommended query transmitting means. The control unit 101 of the server 10 constitutes a Web page search unit, a query / Web page association unit, a Web page extraction unit, and a recommended query extraction unit. The storage unit 107 of the server 10 stores Web page data and a query / Web page relevance degree table.
[Query / Web page association processing]

  FIG. 4 is a flowchart showing query / Web page association processing by the server 10 and the terminal 20 according to an example of the preferred embodiment of the present invention.

  First, the control unit 201 of the user's terminal 20 receives input of query data as a Web page transmission request operation from the user by the query data input receiving means (keyboard and mouse 2100) (step S101). Specifically, for example, the web browser software incorporated in the user's terminal 20 operates to accept query data (search keyword) input operations and button operations from the user.

  Next, the control unit 201 of the user's terminal 20 transmits the accepted query data (search keyword) to the server 10 via the communication network 30 by the query data transmission unit (communication I / F 2040) (step S102). ). Specifically, for example, when the Web browser software incorporated in the user terminal 20 is operated, an HTTP Get command is transmitted, whereby a search request with the query data (search keyword) is sent to the server 10. Send.

  Next, the control unit 101 of the server 10 receives a search request accompanied by the query data (search keyword) by the query data receiving means (communication I / F 1040) (step S103).

  Next, the control unit 101 of the server 10 searches the web page data according to the search request accompanied by the query data (search keyword) by the web page search means, and the web page search result is searched for the web page search result. The result transmission means (communication I / F 1040) transmits the result to the user terminal 20 via the communication network 30 (step S104).

  Next, the control unit 201 of the user terminal 20 receives the Web page search result by the Web page search result receiving unit (communication I / F 2040), and displays the Web page search result as the Web page search result display unit (display device). 2022) to display (step S105).

  Next, the control unit 201 of the user terminal 20 uses the Web page search result selection operation reception unit (keyboard and mouse 2100) to perform a Web page selection operation (URL click operation or button operation from the user) on the Web page search result. Etc.) is received (step S106).

  Next, the control unit 201 of the user terminal 20 transmits the received selected Web page transmission request data to the server 10 via the communication network 30 by the selected Web page transmission request data transmission unit (communication I / F 2040). (Step S107).

  Next, the control unit 101 of the server 10 receives the selected web page transmission request data received by the selected web page transmission request data receiving unit (communication I / F 1040) (step S108).

  Next, the control unit 101 of the server 10 extracts the selected Web page corresponding to the received selected Web page transmission request data from the storage unit 107 by the Web page extracting unit (Step S109).

  Next, the control unit 101 of the server 10 transmits the selected Web page extracted for the selected Web page transmission request data by the selected Web page transmission unit (communication I / F 1040) to the user terminal 20 via the communication network 30. (Step S110).

  Next, the control unit 201 of the user terminal 20 receives the selected Web page by the selected Web page receiving unit (communication I / F 2040), and displays the selected Web page by the selected Web page display unit (display device 2022). (Step S111).

  Here, the control unit 101 of the server 10 performs the above-described steps S109 to S111, and the query / web page association unit adds the address (URL) and rank (Web) of the selected Web page to the query data (search keyword). The display order in the page search result) and the IP address are associated with each other and stored in the storage unit 107 of the server 10 as a query / Web page relevance degree table (click log) (step S112).

  An example of a specific query / Web page association degree table (click log) will be described with reference to FIG.

  In the example of FIG. 5, the query data (search keyword) “House Evaluation Center” is stored as one record in association with the URL (www: //xxx.yyy.zzzz), and another data having the same URL is stored. Query data (search keyword) “house performance evaluation” is stored as a record. The rank in the Web page search result (display order in the Web page search result) is 3 for “Housing Evaluation Center” and 2 for “Housing Performance Evaluation”.

  The control unit 101 of the server 10 accumulates such a query / Web page relevance degree table (click log) for a certain period.

  Here, the control unit 101 of the server 10 aggregates records in the query / Web page relevance degree table (click log) for each record of the same URL. As a result, the number of records of the same query data (search keyword) for the same URL can be calculated as the frequency.

ｎ：頻度
Ｒ：ランク（Ｗｅｂページ検索結果における表示順位） Next, the control unit 101 of the server 10 calculates a value (x) from the click log frequency and rank (display order in the Web page search result).

n: Frequency R: Rank (display order in Web page search result)

  Next, the control unit 101 of the server 10 can sort the query data (search keywords) in descending order of the value (x) to arrange them as a recommended query correspondence table (see FIG. 6). The top query data (search keyword) in the recommended query correspondence table is used as a recommended query. The query data (search keyword) less than the top is a recommendation trigger.

  A specific example of recommended query extraction will be described with reference to FIG.

In the example of FIG. 6, “housing performance evaluation”, “housing evaluation center”, “housing safety”, which are query data (search keywords) associated with the same URL (www: //xxx.yyy.zzz), And “Housing is safe?” Is stored. As a result of comparing log (frequency) / rank (display order), “Housing Performance Evaluation” is the highest, so “Housing Evaluation Center”, “Housing Safety”, and “Housing Safe?” query data “Residential performance evaluation” is a recommended query for (search keyword). On the other hand, “Housing Evaluation Center”, “Housing Safety”, and “Housing Safe?” Are recommended triggers.
Thus, one recommended query correspondence table is generated for the same URL, and the recommended query correspondence table is generated for the number of URLs included in the click log.

In addition, you may delete the thing below a fixed frequency from a recommendation query correspondence table.
[Query (search keyword) recommendation processing]

  FIG. 7 is a flowchart showing query recommendation (search keyword) processing by the server 10 and the terminal 20 according to an example of the preferred embodiment of the present invention.

  First, the control unit 201 of the user's terminal 20 receives input of query data as a Web page transmission request operation from the user by the query data input receiving means (keyboard and mouse 2100) (step S201). Specifically, for example, the web browser software incorporated in the user's terminal 20 operates to accept query data (search keyword) input operations and button operations from the user.

  Next, the control unit 201 of the user's terminal 20 transmits the received query data (search keyword) to the server 10 via the communication network 30 by the query data transmission unit (communication I / F 2040) (step S202). ). Specifically, for example, when the Web browser software incorporated in the user terminal 20 is operated, an HTTP Get command is transmitted, whereby a search request with the query data (search keyword) is sent to the server 10. Send.

  Next, the control unit 101 of the server 10 receives a search request accompanied by the query data (search keyword) by the query data receiving unit (communication I / F 1040) (step S203).

  Next, the control unit 101 of the server 10 searches the query data (search keyword) from the above-described recommended query correspondence table by the recommended query extraction unit. If the query data (search keyword) serves as a recommendation trigger, a recommended query is extracted (step S204).

  A specific example of recommended query extraction will be described with reference to FIG.

  In the example of FIG. 6, when the input of the query data (search keyword) is “Housing Evaluation Center”, “Housing Evaluation Center” is a recommendation trigger, and “Housing Performance Evaluation” is a recommendation query.

  Here, when the query data (search keyword) corresponds to a plurality of Web pages (that is, URLs) in the recommended query correspondence table, these may be integrated to extract the highest recommended query. In this case, query data (search keyword) having a maximum value of log (frequency) / rank (display order) in each URL corresponding to the query data (search keyword) is set as a recommended query. Alternatively, the query data (search keyword) having a maximum sum of log (frequency) / rank (display order) values may be used as the recommended query. As another method, a recommendation query for each of a plurality of Web pages (that is, URLs) may be extracted.

  In order to explain the above concept, a specific example will be described with reference to FIG.

  In the example of FIG. 8, it is assumed that URL: A, URL: B, and URL: C are searched as a result of the search for the query data (search keyword) a. Since the query data (search keyword) a is not first in each URL, it becomes a recommendation trigger, and the first query: d, query: f, and query: c are recommended queries for each URL.

  An example of a recommended query that is determined by integrating a plurality of recommended query correspondence tables will be specifically described with reference to FIG.

  In the example of FIG. 9, the value of log (frequency) / rank (display order) for each URL corresponding to the query data (search keyword) is the maximum value or the maximum value of the sum from the click log. Since the query data (search keyword) is a recommended query, the query: f is a recommended query.

  An example of determining a recommendation query for each of a plurality of Web pages (that is, URLs) will be specifically described with reference to FIG.

  In the example of FIG. 10, a recommendation query for each URL is extracted from the click log. Since the first query: d and query: f are extracted, they are used as recommended queries.

Next, the control unit 101 of the server 10 transmits the recommended query to the user terminal 20 via the communication network 30 by the recommended query transmitting unit (communication I / F 1040) (step S205). The user terminal 20 receives the recommended query by the recommended query receiving means (communication I / F 2040) (step S206), and displays the recommended query by the recommended query display means (display device 2022) (step S207).
[Example 2]
[System functional configuration]

  FIG. 11 is a functional block diagram showing processing by the server 10 and the terminal 20 according to an example of another preferred embodiment of the present invention.

  The keyboard and mouse 2100 of the user's terminal 20 constitute a product purchase page movement operation accepting unit and a web page movement operation accepting unit. The display device 2022 of the user terminal 20 constitutes a Web page (product purchase page) display unit and a reference source Web page display unit. The communication I / F 2040 of the user terminal 20 constitutes a product purchase page transmission request data transmission unit, a web page (product purchase page) reception unit, a reference source web page reception unit, and a web page movement operation data transmission unit.

The communication I / F 1040 of the server 10 constitutes a product purchase page transmission request data receiving unit, a web page (product purchase page) transmitting unit, a reference source web page transmitting unit, and a web page moving operation data receiving unit. The control unit 101 of the server 10 constitutes a Web page (product purchase page) extraction unit, a reference source Web page / product purchase page association unit, and a reference source Web page extraction unit. The storage unit 107 of the server 10 stores Web page data and a reference source Web page / product purchase page relevance degree table.
[Reference Web Page / Product Purchase Page Association Process]

  FIG. 12 is a flowchart showing the reference Web page / product purchase page association process by the server 10 and the terminal 20 according to an example of the preferred embodiment of the present invention.

  First, the control unit 201 of the user's terminal 20 accepts a move operation to the Web page (product purchase page) from the user by the product purchase page move operation accepting unit (keyboard and mouse 2100) (step S301). Specifically, for example, a Web browser software incorporated in the user's terminal 20 operates to accept a URL click operation or button operation from the user.

  Next, the control unit 201 of the user terminal 20 sends the transmission request data of the received Web page (product purchase page) via the communication network 30 by the product purchase page transmission request data transmission unit (communication I / F 2040). To the server 10 (step S302). Specifically, for example, when the web browser software incorporated in the user's terminal 20 is operated, an HTTP Get command is transmitted, whereby the transmission request data of the Web page (product purchase page) is transmitted to the server 10. Send.

  Next, the control unit 101 of the server 10 receives the transmission request data of the Web page (product purchase page) by the product purchase page transmission request data receiving unit (communication I / F 1040) (step S303).

  Next, the control unit 101 of the server 10 extracts a Web page (product purchase page) according to the transmission request data of the Web page (product purchase page) by the Web page (product purchase page) extraction unit (step S305). ).

  Next, the control unit 101 of the server 10 uses a Web page (product purchase page) transmission unit (communication I / F 1040) to extract a Web page (product) according to the transmission request data of the Web page (product purchase page). The purchase page) is transmitted to the user's terminal 20 via the communication network 30 (step S306).

  Next, the control unit 201 of the user's terminal 20 receives the Web page (product purchase page) through the Web page (product purchase page) receiving unit (communication I / F 2040), and converts the Web page (product purchase page) to the Web. The page (product purchase page) display means (display device 2022) displays the page (step S307).

  Here, the control unit 101 of the server 10 performs the above-described steps S305 to S307, and the IDs of products that can be purchased on the Web page (product purchase page) by the reference source Web page / product purchase page association unit. (Purchased product ID), reference source Web page, rank (display order), IP address, and the like are associated with each other and stored in the storage unit 107 of the server 10 as a reference source Web page / product purchase page relevance table (click log) ( Step S304).

  The rank (display order) is determined from the display position and occupied area of the purchased product on the Web page (product purchase page).

  An example of a specific reference source web page / product purchase page relevance degree table (click log) will be described with reference to FIG.

  In the example of FIG. 13, the purchased product ID “XX Digital Camera” is stored in association with the reference web page “camera page” and “electric product page”. The rank (display order) of each reference source web page is 5 for the “camera page” and 9 for the “electric product page”.

  The control unit 101 of the server 10 accumulates such a reference source web page / product purchase page relevance degree table (click log) for a certain period.

  Here, the control unit 101 of the server 10 totals the records of the reference source Web page / product purchase page relevance degree table (click log) for each identical purchase product ID. As a result, the number of the same reference source web page records for the same purchased product ID can be calculated as the frequency.

ｎ：頻度
Ｒ：ランク（Ｗｅｂページ検索結果における表示順位） Next, the control unit 101 of the server 10 generates a value (x) from the click log frequency and rank (display order).

n: Frequency R: Rank (display order in Web page search result)

  Next, the control unit 101 of the server 10 can organize the reference source web pages as a recommended page correspondence table by sorting the reference source Web pages in descending order of value (x) (see FIG. 14). The highest reference source web page is set as a recommendation page. A reference source Web page other than the highest level serves as a recommendation trigger.

  A specific example of recommended page extraction will be described with reference to FIG.

In the example of FIG. 14, “C company product page”, “camera page”, “electric product page”, and “discount special feature page” which are reference source Web pages associated with the same purchase product ID “XX Digital Camera”. Is stored. As a result of comparing log (frequency) / rank (display order), “C company product page” is the highest, so “C company product page” is the recommended page for the purchase product ID “XX Digital Camera”. Become. On the other hand, the “camera page”, the “electric product page”, and the “special sale page” are recommended triggers.
Thus, one recommended page correspondence table is generated for the same purchased product ID, and the recommended page correspondence table is generated for the number of purchased product IDs included in the click log.

In addition, you may delete the thing below a fixed frequency from a recommendation page correspondence table | surface.
[Reference web page recommendation process]

  FIG. 15 is a flowchart showing a referral source web page recommendation process by the server 10 and the terminal 20 according to an example of the preferred embodiment of the present invention.

  First, the control unit 201 of the user terminal 20 receives a movement operation from the user to the Web page (product purchase page) by the Web page movement operation reception unit (keyboard and mouse 2100) (Step S401). Specifically, for example, a Web browser software incorporated in the user's terminal 20 operates to accept a URL click operation or button operation from the user.

  Next, the control unit 201 of the user terminal 20 transmits the received Web page movement operation data to the server 10 via the communication network 30 by the Web page movement operation data transmission unit (communication I / F 2040) ( Step S402). Specifically, for example, when the web browser software incorporated in the user terminal 20 operates, the web page moving operation data is transmitted to the server 10 by transmitting an http Get command.

  Next, the control unit 101 of the server 10 receives the Web page moving operation data by the Web page moving operation data receiving unit (communication I / F 1040) (Step S403).

  Next, the control unit 101 of the server 10 searches the purchase product ID from the recommended page correspondence table described above using the received Web page moving operation data as a key by the reference source Web page extracting unit, and extracts the recommended page ( Step S404).

  A specific example of recommended page extraction will be described with reference to FIG.

  In the example of FIG. 14, when the “camera page” is a request for movement from the user to the Web page (product purchase page), the “C company product page” is the recommended page.

  Here, when the Web page (product purchase page) hits a plurality of recommended page correspondence tables (that is, purchase product IDs), the recommended pages in the recommended page correspondence table having a higher recommendation trigger rank may be extracted. . As the method for extracting the recommended page, the same idea as in the embodiment relating to the query (search keyword) can be applied.

  Next, the control unit 101 of the server 10 transmits the recommended page to the user's terminal 20 via the communication network 30 by the reference source web page transmission unit (communication I / F 1040) (step S405). The user terminal 20 receives the recommended page by the reference source web page receiving means (communication I / F 2040) (step S406), and displays the recommended page on the display device 2022 of the user terminal 20 by the reference source web page display means. (Step S407).

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

1 is a diagram illustrating an overall configuration of a system 1 according to an example of a preferred embodiment of the present invention. It is a figure which shows the structure of the server 10 and the terminal 20 which concern on an example of suitable embodiment of this invention. It is a functional block diagram which shows the process by the server 10 and the terminal 20 which concern on an example of suitable embodiment of this invention. It is a flowchart which shows the query / Web page correlation process by the server 10 and the terminal 20 which concern on an example of suitable embodiment of this invention. An example of the query / Web page relevance degree table (click log) which concerns on embodiment of this invention is shown. An example of the recommendation query extraction by the server 10 which concerns on embodiment of this invention is shown. It is a flowchart which shows the query recommendation (search keyword) process by the server 10 and the terminal 20 which concern on an example of suitable embodiment of this invention. It is a figure which shows the relationship between the click log and recommendation query which concern on an example of embodiment of this invention. It is a figure which shows the relationship between the click log and recommendation query which concern on an example of embodiment of this invention. It is a figure which shows the relationship between the click log and recommendation query which concern on an example of embodiment of this invention. It is a functional block diagram which shows the process by the server 10 and the terminal 20 which concern on an example of another suitable embodiment of this invention. It is a flowchart which shows the reference origin web page / product purchase page correlation process by the server 10 and the terminal 20 which concern on an example of suitable embodiment of this invention. An example of the referrer Web page / product purchase page relevance degree table (click log) according to the embodiment of the present invention is shown. An example of the recommendation page extraction by the server 10 which concerns on embodiment of this invention is shown. It is a flowchart which shows the reference origin web page recommendation process by the server 10 and the terminal 20 which concern on an example of suitable embodiment of this invention.

Explanation of symbols

1 system 10 server 20 terminal 30 communication network

Claims (12)

A method in which a server connectable to a user terminal via a communication network recommends information related to a Web page that is a reference source of a Web page,
In response to receiving a page moving operation by the user using link information to a reference Web page included in the Web page output by the terminal, the server receives an address of the reference Web page, Storage means for storing the information in association with information on the Web page of the reference source including the link information;
A reference source having a high degree of relevance to the address of the stored reference destination Web page in response to the terminal receiving a transmission request operation for the stored reference source Web page as a new Web page from the user An extraction step of extracting information about the web page of
A transmission step of transmitting information related to the extracted Web page of the reference source having a high degree of relevance for the terminal to output. The method of claim 1, comprising:
The storage means receives the page movement operation by the user using the link information to the reference Web page included in the Web page output as the search result by the query by the terminal. Storing the address of the Web page in association with the query of the Web page output as the search result;
In the extraction step, a query having a high degree of relevance to the address of the stored Web page to be referred to when the terminal receives a Web page transmission request operation indicating a search result based on a new query from the user. Extract
The transmitting step includes transmitting the extracted query with high relevance for the terminal to output. The method of claim 2, comprising:
The method of extracting, wherein the extracting step extracts a query having a large number of page movement operations by the user as a query having a high degree of relevance to the stored address of the reference Web page. A method according to claim 2 or claim 3, wherein
The extraction step relates to the address of the Web page of the reference destination that stores the query having the higher rank in the search result of the query of the link information to the Web page of the reference destination used in the page moving operation by the user. A method characterized by extracting as a high-frequency query. The method of claim 4, comprising:
The extraction step includes

Where n is the number of page movement operations by the user, R is the reference destination storing a query having a high rank in the search result of the query of the link information to the Web page of the reference destination used in the page movement operation by the user. Extracting the query as a highly relevant query to the address of the Web page. The method of claim 1, comprising:
The storage means receives the page movement operation by the user using link information to a Web page related to purchase of a reference destination product included in the Web page output by the terminal as a reference source. The address of the Web page related to the purchase of the product is stored in association with the Web page output as the reference source,
In the extraction step, in response to the terminal accepting a new web page transmission request operation from the user, the web of the referrer having a high degree of relevance to the address of the web page related to the product purchase of the reference destination stored. Extract pages,
The transmitting step transmits the extracted web page of a reference source having a high degree of relevance for the terminal to output. The method of claim 6, comprising:
In the extracting step, based on the received number of page movement operations by the user, a reference source Web page having a high degree of relevance to the stored Web page address related to the reference destination product purchase is extracted. Method. A method according to claim 6 or claim 7, wherein
In the extraction step, the reference information having a high rank determined from the display position and the occupied area of the purchased product on the Web page of the link information to the Web page related to the product purchase of the reference destination used in the page moving operation by the user. A method of extracting a Web page as a reference source Web page having a high degree of relevance to the stored Web page address related to the reference-destination product purchase. The method according to claim 8, comprising:
The extraction step includes

However, n: Number of page movement operations by the user R: Display position and occupation of the purchased product on the reference source Web page of the link information to the Web page related to purchase of the reference destination product used in the page movement operation by the user A method of extracting a reference source web page having a large rank determined from an area as a reference source web page having a high degree of relevance to the stored address of a web page related to purchase of the reference destination product. A server that is connectable to a user terminal via a communication network and recommends information related to a Web page that is a reference source for the Web page,
In response to accepting a page movement operation by the user using link information to a reference Web page included in the Web page output by the terminal, the address of the reference Web page is changed to the link information. Storage means for storing the information related to the Web page of the reference source including the information;
A reference source having a high degree of relevance to the address of the stored reference destination Web page in response to the terminal receiving a transmission request operation for the stored reference source Web page as a new Web page from the user Extracting means for extracting information related to the web page;
A transmission unit configured to transmit information related to the extracted Web page of the reference source having a high degree of relevance so that the terminal outputs the information. The server according to claim 10, wherein
The storage means receives the page movement operation by the user using the link information to the reference Web page included in the Web page output as the search result by the query by the terminal. Storing the address of the Web page in association with the query of the Web page output as the search result;
The extraction means is a query having a high degree of relevance to the stored address of the reference Web page in response to the terminal receiving a Web page transmission request operation indicating a search result based on a new query from the user. Extract
The server characterized in that the transmitting means transmits the extracted query having a high degree of association for the terminal to output. The server according to claim 10, wherein
The storage means receives the page movement operation by the user using link information to a Web page related to purchase of a reference destination product included in the Web page output by the terminal as a reference source. The address of the Web page related to the purchase of the product is stored in association with the Web page output as the reference source,
In response to the terminal accepting a new web page transmission request operation from the user, the extracting means stores a reference source web having a high degree of relevance to the stored address of the web page related to the purchase of the reference destination product. Extract pages,
The server characterized in that the transmitting means transmits the extracted web page of a reference source having a high degree of association for the terminal to output.

Images