JP2008140365A - Advertisement present status providing method using keyword, advertisement agency method, and advertisement agency system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement present status providing method for allowing a sponser to easily confirm advertisement information, by inputting an advertisement information request signal in a specified keyword, after the advertisement information by the specified keyword is stored in a database. <P>SOLUTION: In this system including a retrieval site server 110 connected via the Internet, a service server 150 and a sponsor terminal device 130, the service server 150 executes: an information collecting step for collecting or requesting the advertisement information related to the keyword stored in a database 112, a step for storing a document in a database 160 by key word, and a document provision step for retrieving and collating the advertisement information stored by keyword, to be transmitted to the sponsor terminal device 130, using the specified keyword received from the sponsor terminal device 130. The sponsor can thereby confirm easily the advertisement information by the specified keyword. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an advertisement status providing method, an advertisement agency method, and an advertisement agency system using keywords.

  More specifically, after an advertisement information for a specific keyword is made into a database and an advertisement information request signal for the specific keyword is input, the advertiser can be easily confirmed by searching and checking the advertisement information. The location, cost, etc. of advertisements provided based on the keywords entered through the keyword input window of various search sites can be easily set, and the sustained advertisement status can be maintained The present invention relates to an advertisement status providing method, an advertisement agency method, and an advertisement agency system using a keyword that can be used.

  With the development of communication technology, various information can be confirmed through networks typified by the Internet. In order to confirm such information, the user can directly enter a URL address or search a search site. This can be confirmed by connecting to the provided search site server. The search site server is widely used because various sites can be accessed simply by inputting a keyword related to information that the user wants to know in the keyword input window.

  On the other hand, since many keywords entered by users through the search site server are for purchasing products or services, the advertiser should display the advertiser's homepage or contact information on the search site result screen. The search site accepts a predetermined advertising cost, and then displays the advertiser's home page or contact information on the result screen via the advertising contract.

  The advertisement displayed on such a search site can be used when the CPC (Cost Per Click: user enters a keyword according to the method of spending the advertisement cost and then moves from the result screen by clicking on the advertiser site. Pay) advertisement, CPM (Cost Per Mille: pay advertisement cost by keyword entered by the user) advertisement, etc. are used. Here, since the CPC advertisement pays the advertising cost only when the user clicks on the displayed advertisement, the advertising efficiency is high and the charging method is reasonable. This is the preferred advertising method.

  On the other hand, since the number of advertisements displayed on the search site is limited, many advertisers desire an advertisement to be displayed on the initial screen as a search result of the search site. Here, the advertisement displayed on the initial screen is generally the advertiser's advertisement that presented the most expensive advertising costs, although there is a difference in the method for each search site. The ranking is determined in consideration of the number of activity points (for example, click rate, advertisement execution period, homepage quality, etc.).

  On the other hand, as described above, the advertisement display order of CPC advertisements varies depending on the real-time bidding and the number of activity points, and among these, the auction bid of the advertisement is often an important ranking determining factor. You must pay attention to the trading situation.

  On the other hand, the advertiser connects to the Internet via an advertiser terminal such as a computer, and then inputs a keyword to a search site uploaded to the Internet from a plurality of search site servers, and receives a result screen. The advertiser selects ad propriety on the result screen received from one search site, records the available bid time, etc., and then repeats the same steps at another search site. This process should be repeated as many as the number of search sites.

  Also, when an advertiser registers multiple keywords on various search site servers and advertises, if the keyword in the advertisement is dropped due to an error, etc., not only the advertising keyword can be managed efficiently, Since advertising costs for unnecessary keywords are continuously paid, there is a problem that the efficiency with respect to the advertising costs is inferior.

Hereinafter, an advertisement registration system according to the prior art will be described with reference to the accompanying drawings 1. FIG. 1 is a configuration diagram of an advertisement registration system according to the prior art.
After the advertiser is connected to the Internet 30 through the advertiser terminal 40 such as a computer, the advertiser inputs a keyword to a search site uploaded to the Internet 30 from a plurality of search site servers 20 and receives a result screen. The advertiser selects ad propriety on the result screen received from one search site, records the available bid time, etc., and then repeats the same process at other search sites. This process should be repeated depending on the number of search sites.

  On the other hand, if the advertiser wants to advertise related keywords that are not specific keywords, it must input the related keywords to the search site and receive the results. There was a problem that registration was difficult.

  The present invention has been made in view of such problems of the prior art. After the advertisement information based on the specific keyword is made into a database, when the advertisement information request signal for the specific keyword is input, the advertisement information is searched and An object of the present invention is to provide a method for providing an advertisement status so that an advertiser can easily confirm by collating.

  In addition, when an advertiser's request signal is input after searching and confirming advertisement information for a specific keyword, the advertisement position, cost, etc. can be easily set using the specific keyword or a similar keyword related to the specific keyword. It is another object of the present invention to provide an advertisement agency method and system that easily perform advertisement registration agency so that a sustained advertisement state can be maintained.

  In order to achieve the above-described object, in an advertisement present state providing method using a system comprising a search site server, a service server, and an advertiser terminal connected via the Internet, (A) the service server includes: Transmitting an input keyword to the search site server, and collecting or requesting advertisement information related to the keyword stored in the database of the search site server, and (B) the service server includes the service server (A) a stage of creating a data database that stores the advertisement information collected or requested in the database in the service server according to keywords; and (C) the service server requests advertisement information by a specific keyword from the advertiser terminal. When the signal is received, the received specific keyword is used, and each keyword is classified in the step (B). Providing advertising present state provides a method, characterized in that searching and collation advertising information that has been built and a courtesy step of transmitting to the advertiser's terminal.

  Further, in an advertising agency method using a system comprising a search site server, a service server, and an advertiser terminal connected via the Internet, (A) the service server connects to the search site server, An account acquisition stage for acquiring connection authority to the database of the search site server via the API; and (B) the keyword input window formed on the site screen of the search site server when the service server connects to the search site server. When a keyword is input, a result screen related to the keyword is received using the input specific keyword, and a material collection stage for collecting the material, (C) collected in the stage (B) by the service server The stage of making a data database that stores the classified data by keyword in the service server database, ( When the service server receives an advertisement information request signal based on a specific keyword from the advertiser terminal, the service server searches and collates the advertisement information stored for each keyword in the step (C) using the received specific keyword. Providing a material to be transmitted to the advertiser terminal; and (E) when the advertiser terminal requests advertisement registration to be displayed with a specific keyword from the search site server, the service server registers the advertisement with the specific keyword. (F) when the advertisement effect request information is input from the advertiser terminal, the service server sends the advertisement effect result to the advertiser terminal. And a management stage for transmission to an advertisement.

  Furthermore, in a system composed of a search site server, a service server, and an advertiser terminal connected via the Internet, when a specific keyword is input from the advertiser and managed by the advertiser, the service server An advertiser terminal that transmits a specific keyword, receives and displays information related to the specific keyword, and requests the service server to perform advertising registration on the specific keyword, and a keyword input for inputting the keyword at a specific position The website screen in which the window is formed is updated via the Internet, and in addition to the document and site information for the specific keyword input in the keyword input window, the advertiser information related to the specific keyword (advertiser name) , Homepage address, advertisement publicity, contact information and advertising image A search site server that searches and extracts from the database the advertisement cost, advertisement exposure time zone, and location information of the advertisement displayed on the site screen, and transmits them to the service server; and A specific keyword is transmitted to the search site server, information related to the specific keyword is collected or requested, and information related to the specific keyword input in the keyword input window of the search site server is received from the search site server to obtain a database. Build and search the database according to the request of the advertiser terminal, configure the advertisement information related to the specific keyword or advertisement registration proxy result screen, transmit to the advertiser terminal, and connect to the search site server And providing an advertisement agency system characterized by including a service server for agency advertisement registration Is achieved.

  As described in detail above, according to the present invention, the advertisement status of all keywords for all search sites of the advertiser (or competitor) is provided on the screen edited according to the request of the advertiser. Therefore, the advertiser can easily manage the advertisement. In addition, an advertiser can easily register an advertisement that uses a plurality of keywords in a plurality of search sites, and can notify the advertiser immediately when a set advertisement content is changed. Therefore, the advertiser can respond promptly.

  Hereinafter, an advertisement status providing method, an advertisement agency method, and an advertisement agency system according to a preferred embodiment of the present invention will be described in more detail with reference to the accompanying drawings.

  In the following description of the present invention, when it is determined that there is a possibility that a specific description of a related known function or configuration is different from the gist of the present invention, a detailed description thereof will be omitted. In addition, the terms and the like described below are determined in consideration of the functions in the present invention, and these terms and the like vary depending on the intention or practice of the producer producing the product, and the definitions of the terms are defined throughout this specification. Should be made on the basis of the content.

  FIG. 2 is a block diagram of an advertising agency system according to a preferred embodiment of the present invention. FIG. 3 is a detailed block diagram illustrating a database configuration of a service server according to an embodiment of the present invention. The advertisement agency system according to a preferred embodiment of the present invention will be described in more detail with reference to FIGS. As shown in the figure, the advertising agency system 100 according to the present embodiment includes a search site server 110, a service server 150, an advertiser terminal 130, and the like interconnected through the Internet 120.

  The advertiser terminal 130 is a terminal managed by an advertiser who provides various contents, and includes a computer, a PDA, a portable terminal, etc. having a communication function, and is specified as the advertiser terminal 130. By inputting a keyword, advertisement current status information at the site currently being advertised is received from the service server 150 and displayed to the advertiser. In addition, when a specific keyword is input from the advertiser, the specific keyword is transmitted to the service server 150, information related to the specific keyword is received and displayed, and the service server 150 relates to the specific keyword in response to the advertiser's request. Plays a function to request advertisement registration.

  The search site server 110 is a server that provides a search service via the Internet. The search site server 110 updates a site screen on which a keyword input window for inputting a keyword at a specific position is formed via the Internet 120. In addition to documents and site information for specific keywords entered in the keyword input window by collecting or requesting 150 advertisement information, advertiser information related to specific keywords (advertiser name, homepage address, advertisement publicity, contact information and advertisement) And the advertising cost, period, and position information for the advertisement displayed on the site screen are searched from the database 112 of the search site server 110 and transmitted to the service server 150. The database 112 of the server 110 Is connected to the search site server 110, advertiser information associated with a specific keyword to be displayed on the search site server 110, advertising costs, will store the advertisement exposure time zone and location information.

  In particular, since the database 112 of the search site server 110 stores important information related to advertisements, the search site server 110 has a predetermined contract with an administrator who manages the search site server 110 or the search site server 110 for security. It is preferable that the contents of the database 112 can be read or written only by an administrator who manages the service server 150.

  The service server 150 is connected to the search site server 110 via the Internet, collects and provides advertisement information related to a specific keyword through the search site server 110, and performs an advertisement registration agency for the specific keyword. The specific keyword is transmitted to the site server 110, information related to the specific keyword is collected or requested, and information related to the specific keyword input from the search site server 110 to the keyword input window of the search site server 110 is received. The database 160 is constructed, and the database is searched and collated according to the request of the advertiser, the advertisement information related to the specific keyword or the advertisement registration proxy result screen is constructed, and then transmitted to the advertiser terminal 130 to be searched. Connect to site server 110 and register advertisements That provides the function.

  In particular, when the service server 150 has API (Application Programming Interface) authority that can be connected to the database 112 of the search site server 110, the service server 150 directly connects to the database 112 of the search site server 110 to collect or request advertisement information. If the user does not have API connection authority, a keyword is input to a keyword input window formed on the site screen of the search site server 110, a result screen is received, and advertisement information is collected or requested.

  As shown in FIG. 3A, the database 160 of the service server 150 provides a search site identification code 161 representing a search site, a keyword identification code 162 representing a keyword, and an advertisement representing an advertisement form, as shown in FIG. 3A. Of the form identification code 163, the advertisement time identification code 164 representing the advertisement time, the click number identification code 165 representing the number of clicks on the advertisement, and the CPC information identification code 166 representing information including the CPC price when the advertisement form is a CPC advertisement It is preferable to include any one or more of these.

  In addition, in order to provide an advertisement registration agency regarding a specific keyword, the database 170 of the service server 150 is advertised with a search site identification code 171 representing a search site, a keyword identification code 172 representing a keyword, as shown in FIG. 3B. A site name identification code 174 representing a site to be advertised, a publicity sentence identification code 175 representing a publicity sentence to be advertised, an API (Application Programming Interface) connection code 177 representing data for connecting to the search site side database, and related to the keyword A similar keyword link code 173 representing a similar keyword having the same meaning and an advertisement current status identification code 17 representing the current status of an advertisement or the like being advertised to the search site server 110 with the keyword or the keyword or similar keyword It is preferably configured to include any one or more of the.

  Hereinafter, an advertisement status providing method and an advertisement proxy method according to a preferred embodiment of the present invention will be described in more detail with reference to the drawings. FIG. 4 is a flowchart illustrating a method of providing an advertisement status and a method of advertising agency according to another preferred embodiment of the present invention. FIG. 5 is a detailed flowchart of the material collection stage in FIG. FIG. 6 is a detailed flowchart of the material providing stage in FIG. FIG. 7 is a detailed flowchart of the advertisement registration stage in FIG. FIG. 8 is a detailed flowchart of the management stage in FIG.

  As shown in FIG. 4, the present advertisement status providing method and the advertising proxy method according to the present embodiment include the search site server 110, the service server 150, and the advertiser terminal 130 connected to each other via the Internet. Services can be provided through the advertising agency system to be included. It is roughly divided into an account acquisition stage S100, a material collection stage S200, a material DB creation stage S300, a material provision stage S400, an advertisement registration stage S500, and a management stage S600. The advertisement substitution system 100 can be easily changed by those skilled in the art. It is obvious that it can be configured in a form.

  The account acquisition step S100 is a step in which the service server 150 connects to the search site server 110 and acquires the DB connection authority of the search site server 110 through the API. As known to those skilled in the art, the search site server 110 configures the DB of the search site server through a method unique to each individual server, and efficiently manages the DB of the search site server 110. API is used to do this. Such an API can read and modify the DB, and since many important materials are stored in the DB of the search site server 110, an unspecified number of access is prevented and a predetermined authority is given. It is preferable to manage the DB by using the API only for the administrator who has it.

  Therefore, it is necessary to receive the DB connection authority of the search site server 110 from the service server 150 by performing the account acquisition step S100 as in the embodiment of the present invention.

  The material collection stage S200 is a stage in which the service server 150 connects to the search site server 110 and collects advertisement information for the keyword, and the service server 150 transmits an advertisement information request signal for the specific keyword to the search site server 110. The search site server 110 searches the database 112 of the search site server 110 for advertisement information for the specific keyword and transmits it to the service server 150. The service server 150 then receives the received advertisement information for each specific keyword by the service server. 150 databases 170 are stored.

  In particular, when the service server 150 has API connection authority to the search site server 110, it is possible to directly connect to the database 112 of the search site server 110 to collect advertisement information, and If the service server 150 does not have API connection authority for the search site server 110, the keyword is entered in the keyword input window formed on the site screen of the search site server 110, and the result screen is received, thereby providing an advertisement. Information will be collected.

  The material collection stage S200 is a routine in which the service server 150 connects to the search site server 110, inputs keywords in the keyword input window formed on the site screen of the search site server 110, receives the result screen, and collects the materials.

  Referring to FIG. 5, the material collection stage S200 will be described in more detail. The advertiser terminal 130 connects to the service server 150, inputs an advertisement current state or a specific keyword to register an advertisement, and designates a search site (S210). ).

  The service server 150 connects to a search site provided by the search site server 110, and requests specific keyword related advertisement information by inputting the specific keyword into a keyword input window. Next, the search site server 110 The advertisement information related to the specific keyword is retrieved and extracted from the database 112 and transmitted to the service server 150. The service server 150 stores the received advertisement information (S220).

  If the service server 150 determines whether or not to search for a similar keyword of the input specific keyword and searches for a similar keyword, the service server 150 restarts from step S210. The process ends (S230).

  The material DB creation step S300 is a step of storing the advertisement information collected by the service server from the material collection step S200 in the database 170 of the service server 150 for each specific keyword.

  That is, the advertisement information collected or requested by the search site server 110 is received and stored in the database 170 of the service server 150 according to specific keywords. At this time, the database of the service server 150 provides the current advertisement status. A search site identification code 161 representing a search site, a keyword identification code 162 representing a keyword, an advertisement form identification code 163 representing an advertisement form, an advertisement time identification code 164 representing an advertisement time, a click number identification code 165 representing the number of clicks on an advertisement, and When the advertisement form is a CPC advertisement, it is constructed by including any one or more of the CPC information identification codes 166 representing information including the CPC price.

  Further, in order to provide an advertisement registration agency, a search site identification code 171 representing a search site, a keyword identification code 172 representing a keyword, a site name identification code 174 representing a site to be advertised, and a publicity sentence identification representing a advertised publicity sentence A code 175, an API (Application Programming Interface) connection code 177 representing data for connecting to the database on the search site side, a similar keyword link code 173 representing a similar keyword having a meaning related to the keyword, and the keyword or similar keyword Thus, the search site server 110 is constructed by including any one or more of the advertisement status identification codes 176 indicating the advertisement status of the advertisement being advertised.

  The document providing step S400 is a step in which the service server 150 collates and provides the advertisement information stored in the document DB conversion step S300 in response to a request from the advertiser terminal.

  That is, the advertiser terminal 130 transmits the specific keyword to the service server 150 in order to confirm or register the advertisement information for the specific keyword in the advertising site currently being advertised, and then the service server 150 receives the information. The information about the specific keyword is searched and collated from the database 170 of the service server 150 and transmitted to the advertiser terminal 130. The advertiser terminal 130 receives the advertisement information related to the specific keyword received from the service server 150. Display and provide it so that the advertiser can easily check.

  At this time, the advertiser can check not only his own advertising materials but also the advertising materials of the competitors, so the advertiser adjusts the advertiser's advertising priority while referring to the advertising materials of the competitors. Or registration of advertisements through other keywords.

  The screen provided from the material provision stage S400 is, for example, a material screen for all keywords being advertised by an advertiser (or competitor) to a specific search site server 110, and an advertiser (or competitor) is advertising. Material screens for search sites for specific keywords, advertisement exposure time, number of consumer clicks on exposed advertisements, cost by CPC, advertisement ranking, actual sales of advertisement products (including use or order) compared to clicks, etc. can be provided. However, all these materials are made into a database in the material DB creation step S300, and can be freely edited according to the request of the advertiser.

  Referring to FIG. 6, the material providing step S400 will be described in more detail. The service server 150 searches the database 170 to check whether there is a result screen related to the specific keyword requested by the advertiser terminal 130 (S410). ).

  If there is a result screen requested by the advertiser terminal 130, the result screen searched and extracted from the database 170 of the service server 150 is transmitted to the advertiser terminal 130 (S420).

  If there is no result screen requested by the advertiser terminal 130, the service server 150 configures the result screen requested by the advertiser terminal 130, and then transmits the result screen to the advertiser terminal (S415).

  The service server 150 determines whether there is an additional material request from the advertiser terminal 130 (S430). If there is an additional material request, the requested additional material is stored in the database 170 of the service server 150. It is investigated whether or not it is done (S440).

  If the requested additional material is stored, the additional material stored in the database 170 of the service server 150 is searched and extracted to form a result screen and transmitted to the advertiser terminal 130 (S450). .

  If the requested additional material is not stored, the requested material is connected to the search site server 110, the requested material is collected, a result screen is constructed using the collected material, and then the advertiser terminal 130 is connected. (S445).

  In the advertisement registration step S500, the advertiser terminal 130 requests registration of advertisements to be displayed on the search site server 110 via the service server 150, and the service server 150 connects to the database 112 of the search site server 110 to act as a proxy. It is a registration stage.

  Referring to FIG. 7, the advertisement registration stage 500 will be described in more detail. The advertiser who has confirmed the result screen related to the specific keyword through the advertiser terminal in the document provision stage S400 makes an advertisement registration request through the advertiser terminal 130. If so, the advertiser terminal 130 checks whether there is an advertisement registration request (S510).

  When there is an advertisement registration request, the advertiser is provided with a screen corresponding to the advertisement registration, and the advertisement registration setting information such as the expense to be spent on the advertisement and the order in which the advertisement is displayed is input from the advertiser and transmitted to the service server 150 (S520).

  At this time, the search button for all search sites that can be registered in the advertiser terminal 130 by the service server 150, the selection button for all keywords that can be registered, the correction and input window for the publicity sentence to be registered, the advertisement ranking selection button, once A maximum amount setting window for advertising amount used for the time period, an advertisement exposure rank setting button for each time zone, and a maximum amount setting window for advertising cost to be used for a predetermined period, and then receiving a selection or input value from the advertiser terminal 130 It is desirable to do so.

  That is, for example, the service server 150 easily selects a search site to be advertised by the advertiser terminal by displaying all search sites that can be connected to the database 112 of the search site server 110 via the API. To help. In addition, all the keywords that can be registered are provided to the advertiser terminal 130, which helps the advertiser terminal 130 to easily select not only a specific keyword but also an advertisement related to a similar keyword related thereto. It also helps to rationally distribute the advertiser's advertising budget by setting the maximum amount of advertising spent on a single click, such as CPC advertising.

  In addition, the advertising exposure ranking by time zone is set, and the advertising budget is rationally allocated because the advertising is exposed only during the time when the product (including goods and services) advertised by the advertiser is mainly ordered. To help. Furthermore, it becomes possible to set the total amount of advertisement that can be used during a predetermined period, which helps the advertiser to efficiently manage the budget of the advertisement amount that the advertiser uses for a specific period.

  Here, it is preferable that the setting screen as described above is configured as one screen so that the advertiser can intuitively set all advertisements. However, the present invention is not particularly limited to this, and it should be noted that a setting screen configured in a tree shape may be presented.

  It is investigated whether or not the advertisement ranking is maintained according to the advertisement registration setting information set in step S520 (S530). As is well known, since the number of advertisements displayed on the first page of the search result screen of the search site is limited, it is extremely important that advertisements are displayed on the first page. Therefore, it is necessary to investigate whether or not the advertisement is positioned within a desired rank so that the advertisement is displayed on the first page.

  If the advertisement rank is not maintained in operation S530, the advertiser terminal 130 is notified of the change in advertisement rank (S540).

  If there is a request for maintaining the advertisement ranking from the advertiser terminal 130, the process restarts from step S520 (S550).

  Here, in step S520, despite receiving the cost for the advertisement from the advertiser terminal 130 and the designation of the order in which the advertisement is displayed, the step S550 is further added if necessary higher than the advertiser's budget. If you want to keep ads in a specific order even under costly and burdensome conditions (e.g. if you want to occupy a higher priority than competitors, or if the competitor's ads are not positioned on the first page) This is to prepare for the occurrence of an advertisement position.

  The management step S600 is a step in which the advertiser terminal 130 is provided with an advertisement effect result related to a specific keyword from the service server 150.

The management stage S600 will be described in detail with reference to FIG.
The service server 150 checks whether or not there is a request for advertisement effect provision from the advertiser terminal 130 (S610).

  If there is a request for advertisement effect provision, advertisement effect material is provided to the advertiser terminal 130 (S620). At this time, the advertisement effect material provided is CTR (Click Through Rate, the ratio of the number of clicks to the number of advertisements displayed on the search page) material, advertisement publicity text of the same keyword site with high CTR, etc. Can be done.

  Advertisers can use this advertising effect data to improve the ranking of advertisements, for example, by modifying advertisement advertisements and abandoning advertisements for specific keywords.

Hereinafter, application examples of the advertisement status providing method, the advertisement agency method, and the advertisement agency system as described above will be described.
In this application example, it is assumed that the service server 150 has acquired the connection authority through the API to the databases 112 of the plurality of search site servers 110.

  First, the advertiser connects to the service server 150 through the advertiser terminal 130. The specific keyword “rental” to be advertised is input via the advertiser terminal 130 to the keyword input window of the home page provided from the service server 150.

  The service server 150 extracts a material from the database 170 of the service server 150 and provides a result screen for the input specific keyword “rental”. At this time, the provided result screen is data collected by the service server 150 using the search robot, and does not include the current real-time advertisement status.

  When the advertiser confirms the conventional material and then tries to confirm the real-time material via the advertiser terminal 130, the service server 150 collects the real-time advertising material for the input specific keyword and collects the advertiser terminal. 130.

  When the advertiser terminal 130 wants to perform an advertisement through a specific keyword on a specific search site, the range of the advertising cost that can be paid through the advertiser terminal 130, the time zone in which the advertisement exposure is desired, the advertisement ranking, etc. When the advertisement registration setting information is input, the service server 150 connects to the database of the search site server through the API in accordance with the advertisement registration setting information of the advertiser terminal 130, and then performs proxy registration of the advertisement.

  If an advertisement whose advertisement setting of the advertiser terminal that has contracted with the service server 150 is changed is accepted via the other advertiser terminal 130, the service server 150 uses the advertiser terminal. Then, the advertiser terminal 130 corrects necessary advertisement registration setting information as necessary.

  Through the above steps, the advertiser can check the current advertisement status using a plurality of keywords on a plurality of search sites by simply connecting the advertiser terminal 130 to the service server 150, and Not only can an advertisement be posted, but also a quick response can be made when there is a change in the set advertisement content, so that an advertisement can be easily performed.

  As described above, the embodiments of the present invention have been described in detail with reference to the accompanying drawings. However, the present invention is not particularly limited to the above-described embodiments, and various modifications and changes can be made by those skilled in the art within the spirit and spirit of the appended claims as necessary. Please keep in mind.

1 is a schematic diagram of an advertisement status provision or advertisement registration system according to the prior art. 1 is a configuration diagram of an advertising agency system according to a preferred embodiment of the present invention. The database block diagram of the service server by one Example of this invention. 7 is a flowchart illustrating an advertisement status providing and advertisement agency method according to another preferred embodiment of the present invention. The flowchart of the data collection stage in FIG. 5 is a flowchart of a material providing stage in FIG. The flowchart of the advertisement registration stage in FIG. 5 is a flowchart of a management stage in FIG.

Explanation of symbols

10 conventional advertisement registration system 20 search site server 22 search site side DB
30 Internet 40 Advertiser terminal 100 Advertising agency system 110 Search site server 112 Database 120 Internet 130 Advertiser terminal 150 Service server 160 Database 161 Search site identification code 162 Keyword identification code 163 Advertising form identification code 164 Advertising time identification code 165 Click Number identification code 166 CPC information identification code 170 Database 171 Search site identification code 172 Keyword identification code 173 Similar keyword concatenation code 174 Site name identification code 175 Publicity sentence identification code 176 Advertisement present situation identification code 177 API connection code

Claims (16)

In a method for providing advertisement status using a system comprising a search site server, a service server, and an advertiser terminal connected via the Internet,
(A) The service server transmits the input keyword to the search site server, and collects or requests advertisement information related to the keyword stored in the database of the search site server;
(B) The service server stores the advertisement information collected or requested in the step (A) in the database of the service server according to keywords,
(C) When the service server receives an advertisement information request signal based on a specific keyword from the advertiser terminal, the service server searches and collates advertisement information stored for each keyword in the step (B) using the specific keyword. A method of providing a current state of advertisement using a keyword, comprising: a material providing step of transmitting to the advertiser terminal.   In the step (A), when the service server has API connection authority to the search site server, the service server directly connects to the database of the search site server, collects or requests advertisement information, and the service server performs the search If the API connection authority is not given to the site server, the keyword is input to the keyword input window formed on the site screen of the search site server, the result screen is received, and the advertisement information is collected. The advertisement present condition providing method using the keyword of Claim 1.   The step (B) includes a search site identification code representing a search site, a keyword identification code representing a keyword, an advertisement form identification code representing an advertisement form, an advertisement time identification code representing an advertisement time, and a click number identification representing the number of clicks on the advertisement. A database of advertisement information including at least one identification code of a code or a CPC information identification code representing information including a CPC price when the advertisement form is a CPC advertisement; A method for providing an advertisement status using the keyword according to claim 1. In an advertising agency method using a system composed of a search site server, a service server, and an advertiser terminal connected via the Internet,
(A) an account acquisition stage in which the service server connects to the search site server and acquires connection authority to the database of the search site server via the API;
(B) When the service server connects to the search site server and a specific keyword is input in a keyword input window formed on the site screen of the search site server, the specific keyword is used using the input specific keyword A data collection stage to receive and collect results screens related to
(C) a material database stage for storing the material collected by the service server in the step (B) in a database of the service server according to specific keywords;
(D) When the service server receives an advertisement information request signal based on a specific keyword from the advertiser terminal, the service server stores the advertisement information stored for each specific keyword in the step (C) using the received specific keyword. A material providing stage for searching and checking and transmitting to the advertiser terminal,
(E) When the advertiser terminal requests advertisement registration to be displayed on the search site server with a specific keyword, the service server connects the advertisement registration based on the specific keyword to the search site server and performs registration. When,
(F) When the advertisement effect request information is input from the advertiser terminal, the service server includes a management step of transmitting an advertisement effect result to the advertiser terminal. Advertising agency method. In step (B),
(B-1) the advertiser terminal inputs a specific keyword to be registered and designates a search site server; and
(B-2) The service server includes a step of transmitting a specific keyword to the search site server, and receiving and storing advertisement keyword related advertisement information from the search site server. Advertising agency method using the described keywords. The step (B-2)
(B-3) When the service server searches for similar keywords of the advertising keyword input in the step (B-1) after performing the step (B-2), the step (B-1) is performed. 6. The advertising agency method using a keyword according to claim 5, further comprising a step of returning if the similar keyword is not searched. Step (C) includes
A search site identification code representing a search site, a keyword identification code representing a keyword, a site name identification code representing a site to be advertised, a publicity sentence identification code representing a publicity sentence to be advertised, and data for connecting to the database on the search site side An API connection code representing the same, a similar keyword concatenating code representing a similar keyword having a meaning related to the keyword, and an advertisement current state identification code representing an advertisement current state of an advertisement or the like being advertised to the search site server with the keyword or similar keyword 5. The advertisement agency method using a keyword according to claim 4, wherein at least one of the above is included in a database. In step (D),
(D-1) the service server investigates the presence / absence of a result screen requested by the advertiser terminal; and
The method of claim 4, further comprising: transmitting a result screen searched and extracted from a service server to the advertiser terminal when there is a result screen requested by the advertiser terminal. Advertising agency method using keywords. The step (D-1) includes
(D-11) If there is no result screen requested by the advertiser terminal, the service server configures the result screen requested by the advertiser terminal and then moves to the step (D-2). The advertisement agency method using a keyword according to claim 8, further comprising: The step (D-2) includes
(D-3) investigating whether there is a request for additional data from the advertiser terminal;
(D-4) If there is a request for additional materials, the service server investigates whether the requested additional materials are stored;
(D-5) If the requested additional material is stored, the method further includes the step of extracting the additional material stored from the service server, constructing the result screen, and then transmitting the result screen to the advertiser terminal. An advertising agency method using a keyword according to claim 8. The step (D-4) includes
(D-41) The method may further include connecting to the search site server if the requested additional material is not stored, collecting the requested material, and then moving to the step (D-5). An advertising agency method using the keyword according to claim 10. The step (E)
(E-1) investigating whether there is an advertisement registration request from the advertiser terminal;
(E-2) receiving from the advertiser terminal the designation of the cost used for the advertisement and the order in which the advertisement is displayed;
(E-3) investigating whether or not the advertisement ranking set in step (E-2) is maintained;
(E-4) If the advertisement ranking is not maintained in the step (E-3), notifying the advertiser terminal of the change in the advertisement ranking;
5. The method of advertising using a keyword according to claim 4, further comprising: (E-5) a step of returning to the step (E-2) when there is an advertisement ranking maintenance request from the advertiser terminal. . The step (E-2) includes
The service server has a button for selecting all search sites that can be registered in the advertiser terminal, a button for selecting all keywords that can be registered, a correction and input window for a publicity statement to be registered, an advertisement ranking selection button, one time. Transmits the maximum amount setting window of advertising amount used for the time, the advertisement exposure rank setting button for each time zone, or the maximum amount setting window of advertising cost used for a predetermined period, and receives the selection or input value from the advertiser terminal An advertising agency method using a keyword according to claim 12. Step (F) includes
(F-1) investigating whether there is a request for advertisement effect from the advertiser terminal;
The method of claim 4, further comprising: (F-2) providing an advertisement effect material to the advertiser terminal when there is an advertisement effect provision request. In a system composed of a search site server, a service server, and an advertiser terminal connected via the Internet,
Managed by the advertiser, when a specific keyword is input from the advertiser, the specific keyword is transmitted to the service server, information related to the specific keyword is received and displayed, and an advertisement registration agency for the specific keyword is performed on the service server. The requested advertiser terminal,
A website screen on which a keyword input window for entering a keyword at a specific position is updated via the Internet, and in addition to the document and site information for the specific keyword input to the keyword input window, the specific keyword Advertiser information (including the advertiser name, homepage address, advertisement publicity statement, contact information and advertisement image information) related to the advertisement cost of advertisement displayed on the site screen, advertisement exposure time zone and position A search site server for searching and extracting information from a database, displaying it, and transmitting it to the service server; and
A database for transmitting a specific keyword to the search site server, collecting or requesting information related to the specific keyword, and receiving information related to the specific keyword input from the search site server into a keyword input window of the search site server Constructing the advertisement information related to the specific keyword or the advertisement registration proxy result screen by searching and collating the database according to the request of the advertiser terminal, transmitting to the advertiser terminal, and An advertising agency system using keywords, including a service server that connects to a search site server and registers an advertisement.   The database of the service server includes a search site identification code representing a search site, a keyword identification code representing a keyword, a site name identification code representing a site to be advertised, a publicity statement identification code representing a publicity statement to be advertised, and the search site side An API connection code representing data for connecting to a database, a similar keyword concatenated code representing a similar keyword having a meaning related to the keyword, and an advertisement current state of an advertisement being advertised to the search site server with the keyword or the similar keyword. The advertising agency system using a keyword according to claim 15, wherein the advertising agency system is configured to include any one or more of the present advertisement status identification codes.

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