JP2008102385A - Numbered ticket for temporary two-wheeled vehicle parking and advertising method using the same - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertising matter and an advertising method capable of reducing the trouble and expense for distribution, posting or the like, of the advertising matter and is capable of increasing advertising effectiveness by numbers and advertising effectiveness by frequency. <P>SOLUTION: At least on one side of a numbered ticket for temporary parking of a two-wheeler, in addition to the basic information of two-wheeled vehicle parking, additional information describing the advertising content is printed. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

The present invention relates to a temporary parking ticket with a visual advertisement using printing technology, and more particularly to a temporary parking ticket with additional information related to advertisement printed thereon and an advertising method using the same.

Conventionally, various advertisements such as flyers, train suspensions, and posters are known as corporate advertisements and public advertisements using printing technology. These are distributed as individual advertisements one by one, or inserted into newspapers, or posted one by one, and are exposed to the public's eyes so that the advertising function is exhibited.

  As another form of advertisement using printing technology, a medium with an advertisement for printing an advertisement on a part of the surface of a printable medium such as a ticket or a postcard has been proposed (for example, Patent Document 1). The above-mentioned medium with an advertisement is accompanied with the main purpose handling of the medium, and the advertising function is exhibited by touching the user of the medium. For example, the purchaser of the ticket purchases a ticket, picks up the ticket, and sees an advertisement printed on the ticket. In addition, the user of the postcard sees the advertisement when writing a postcard or posting it, and the person who receives the postcard sees the advertisement printed on the postcard when receiving the postcard. (In the present specification, the independent advertising material and the medium with advertising may be referred to as “advertising material” in some cases).

Japanese Patent Application No. 2002-57643

  Since the flyers described above are independent advertisements, the advertisements themselves must be distributed or posted so as to be exposed to the public eye, and the work time is enormous and expensive. It was a problem.

  On the other hand, the above-mentioned media with advertisements have an advertising function in conjunction with the main purpose handling of the media such as use of postcards and purchase of tickets, so that work time and cost for distribution or posting are unnecessary. It can be said that it is advantageous.

  By the way, the act of showing the contents of the advertisement to the target person by distributing independent advertisements or using a medium with advertisement (hereinafter also simply referred to as “advertisement act”) It is required to increase the advertising effect by deeply impressing or memorizing the target person. In order to increase the advertising effect and to fully exhibit the effect, it is necessary for the target person to be aware of the advertising act first, and further, the target person sees the advertisement and gives a strong impression to the advertising content. It is important to have or remember the contents of the advertisement.

Here, in order to fully exert the advertising effect, not only the number of advertising effects, that is, one advertisement thing is shown to the target person, but the target person is also shown by showing a large amount of the same advertisement to the target person. It is desirable to deeply impress the advertising act.
Similarly, in order to display the advertising effect sufficiently, the advertising content can be memorized in the target person by repeatedly showing the same advertising matter to the target person not only once, but also once. Is desired to increase.

On the other hand, the above-mentioned conventional independent advertisements are distributed or posted one by one, so that it is difficult to obtain the number of advertisement effects. There is a problem that it is very expensive and labor intensive.
Moreover, even if it is a medium with an advertisement mentioned above, the said advertisement is exposed only to the said media user's eyes, such as a ticket and a postcard, and it is difficult to exhibit an advertisement function to many people widely. Therefore, there are circumstances in which it is difficult to obtain a number of advertising effects. Also, there is no compensation that the same person repeatedly uses tickets and postcards, and it is not easy to obtain the advertising effect of the number of times.

  The present invention has been made in view of the above-mentioned problems, and can reduce the effort and cost of distributing or posting advertisements, and can increase the number of advertisement effects and the number of advertisement effects. An object is to provide a product and an advertising method.

The present invention is basically characterized in that a temporary parking ticket is used as the medium of the advertisement-added medium, and the advertisement is printed on at least one side surface thereof. Still another aspect of the present invention basically uses the temporary parking ticket with the advertisement printed thereon, so that the same advertisement can be repeatedly and repeatedly displayed without requiring extra labor. Features.

That is, the present invention
(1) Temporary parking numbered ticket attached to a part of a motorcycle, and basic information about parking and additional information about advertisement are printed on at least one side of the temporary parking numbered ticket. Temporary bicycle parking ticket, which is characterized by
(2) It is comprised from the winding part rubbed around a part of a two-wheeled vehicle, and the voucher connected to at least one of the edge parts in the longitudinal direction of the said rubbed part so that separation | detachment was possible, The basic information and the additional information are printed on at least one side, and related information related to the additional information is printed on at least one side of the voucher (1) Temporary bicycle parking number as described in
(3) Additional information that is in the same direction on the front side of the outer surface and on the depth side of the outer surface when the temporary parking numbered ticket or the racking portion is folded in two at approximately a half position in the longitudinal direction. The temporary parking numbered ticket according to (1) or (2) above, wherein
(4) The temporary parking ticket as described in (2) or (3) above, wherein the related information has a lottery ticket function or a point function,
(5) The basic information and the additional information are printed on one side of the winding unit, and the other side of the winding unit is perpendicular to the longitudinal direction of the temporary parking ticket The temporary parking ticket according to any one of (1) to (4) above, wherein two belt-shaped pressure-sensitive adhesive layers are provided
(6) By attaching the temporary parking numbered ticket described in any one of (1) to (5) above to a specific part of a plurality of bicycles, a plurality of the same advertisements can be displayed without having any other means. And an advertising method characterized by enabling continuous posting,
Is a summary.

  In the present invention, the term “advertisement” refers to a thing widely known to the public or used for a target matter such as a commercial advertisement for a commercial promotion or a public advertisement.

  In addition, in the present invention, the “bicycle parking area” means a place that is secured for parking a plurality of two-wheeled vehicles and is permitted to park a plurality of two-wheeled vehicles as well as a partitioned place, for example, capable of parking. It includes certain areas of roads or pedestrian paths recognized as areas.

The temporary parking numbered ticket of the present invention uses the temporary parking numbered ticket of the present invention because the additional information related to the advertisement is printed in addition to the basic information including precautions for performing temporary parking. By doing so, an advertising act can be performed at the same time. Since the advertising act is incidentally accompanied by the use of the temporary parking numbered ticket, there is an advantage that it does not require time and expense for distributing and posting advertisements.
More specifically, the temporary parking number ticket is used when a motorcycle is temporarily parked in a bicycle parking lot, and is placed at a specific position such as a handle by a manager of the bicycle parking lot or a user of the bicycle parking lot. Therefore, in the case of the temporary parking numbered ticket of the present invention on which an advertisement is printed, the numbered ticket will be struck on a handle or the like as described above, and the advertisement will be posted at the same time. There is no need to distribute or post advertisements for the main purpose.

In addition, according to the advertising method using the temporary parking numbered ticket of the present invention, the above-mentioned number of advertising effects can be sufficiently exerted without spending time and expense for distributing and posting advertisements. This is because the place where temporary parking tickets are used is a limited place called a bicycle parking lot, and a large number of motorcycles of tens to thousands are gathered in this limited place in a day. Due to special circumstances.
In other words, for motorcycles parked in a bicycle parking lot, except for monthly parking, in order to organize and manage this, a temporary bicycle parking ticket is always put on a specific and easily visible place such as the handle of the motorcycle. It will be. Here, since the advertisement is printed on the temporary parking numbered ticket of the present invention, the advertisement is listed in a large number of tens to thousands. As a result, the user of the bicycle parking lot naturally sees the advertisement printed not only on his motorcycle but also on a temporary bicycle parking ticket attached to the motorcycle stopped around. Also, pedestrians passing by the bicycle parking lot will see this large amount of advertisements. Therefore, even if only one advertisement is not deeply left in the impression, it is possible to deeply impress the contents of the advertisement by showing a large amount at a time, thereby increasing the advertising effect.

  Similarly, with the advertising method of the present invention, it is possible to achieve the number of advertising effects. In other words, every time a user uses a bicycle parking lot, he / she will see an advertisement printed on a temporary bicycle parking ticket attached to his motorcycle and another person's motorcycle, and beside the bicycle parking lot. Even a pedestrian who goes by will see the advertisement every time he passes. Therefore, by using a temporary parking ticket with the same advertising material printed for a certain period of time, the advertising material is repeatedly displayed without advertising acts such as distributing the advertising material repeatedly as in the past. be able to.

The best mode for carrying out the present invention will be described below with reference to the drawings.
A temporary bicycle parking ticket 1 according to the present invention shown in FIG. 1 is composed of a stroking portion 6 and a voucher 4a and a voucher 4b located at both ends of the striking portion 6 in the longitudinal direction. The winding unit 6 and the vouchers 4a and 4b are connected by a perforated cut line.

The above-mentioned sowing unit 6 has basic information 2 indicating the amount of temporary parking, a reference number, the date of parking, etc. printed at a substantially central portion in the longitudinal direction. In addition, as basic information in the present invention, although not shown in the figure, information such as points to be noted when using a bicycle parking lot or the name or mark of the manager of a bicycle parking lot (management company, management organization) is arbitrarily determined. Can be printed.
On the other hand, the additional information 3a is printed in the upper direction of the paper of the basic information, and the additional information 3b is printed in the lower direction of the paper as characters and symbols indicating the corporate advertisement of “XX watch shop”. The additional information 3a is printed in a state where the same design as the additional information 3b is rotated 180 degrees with the basic information interposed therebetween.
Note that the additional information shown in FIG. 1 is only one embodiment of the present invention, and the additional information in the present invention is composed of only characters, for example, as long as it is information indicating the content of the advertisement. It may be composed only of a design, or may be represented by a combination of characters and designs as shown in FIG. 1, and any of monochrome printing, single color printing, and color printing may be used. The selection can be arbitrarily determined. However, it is generally preferable that color printing is performed from the viewpoint of attracting more people's eyes and giving a strong impression to improve the advertising effect.

  FIG. 2 is a view showing a state in which the hitting portion 6 of the temporary parking numbering ticket 1 shown in FIG. In the brazing portion 6 shown in FIG. 2, the additional information 3b is brazed so as to be visible on the front side of the outer surface. On the other hand, since the additional information 3a is printed with the same pattern as the additional information 3b rotated by 180 degrees as described above, when the winding portion 6 is wound around the bicycle handle as shown in FIG. On the depth side, the additional information 3b having the same design as the additional information 3a is positioned so as to be visible in the same direction as the additional information 3a.

  The temporary bicycle parking ticket of the present invention is not limited to the position, number, and orientation of the additional information as long as the additional information related to the advertisement is printed on at least one side. However, it is desirable that the additional information is printed at a position that is easy to see when the motorcycle is mounted on the motorcycle. For example, as shown in FIG. It is desirable that the additional information is printed so that the additional information is positioned at least on either the near side or the depth side when it is bent at about half the position in the length direction.

Further, as shown in FIG. 1, the temporary parking numbered ticket (the temporary parking numbered ticket when the temporary parking numbered ticket is composed of a voucher and a hitting part) is approximately two minutes in the longitudinal direction. It is particularly printed that the additional information is printed on both the near side and the depth side when folded at position 1, and the additional information is printed back to back and in the same direction. desirable. According to this aspect, when the winding part or the temporary parking ticket itself is wound on the bicycle, the additional information, that is, the advertisement content can be positioned so as to be satisfactorily visible from both the front side and the depth side. it can. At this time, in an aspect in which different symbols are printed as additional information that is back-to-back on the near side and the depth side, an advantageous effect that the content of the advertisement can be increased can be exhibited. Further, in the aspect in which the same design is printed as the additional information for back-to-back (that is, the aspect shown in FIG. 1), the advertisement can be viewed from either the front side or the depth side regardless of the winding direction. Since the content is unified, there is an advantage of increasing the number of advertising effects in particular.

Next, the vouchers 4a and 4b formed at both ends of the winding part 6 will be described. On the receipt tickets 4a and 4b, a reference number and a parking date necessary for a temporary parking ticket are printed. In general, the reference number is the same as the reference number printed on the winding portion and the reference number printed on the voucher.
In particular, an advertisement “XX watch shop” is printed on the voucher 4a as the related information 5 related to the additional information 3a and 3b. In particular, a part of the related information 5 shown in FIG. 1 is printed with characters indicating the number of points as “10 points”.

  As the related information 5, instead of printing the number of points for causing the voucher 4a to exhibit the point function, a lottery number may be printed for causing the voucher 4a to exhibit the lottery ticket function, Alternatively, the reference number printed on the voucher may be regarded as the lottery number at the time of the lottery.

In this way, by printing the advertisement information on the user's voucher as well as the sowing unit, it is possible to increase the opportunity for the user to see the advertisement and increase the advertising effect on the user. it can. Furthermore, by giving the voucher a point function or lottery ticket function, it is possible to increase the user's advertising content or interest in the advertiser, and until the points on the voucher are returned or the lottery The contents of the advertisement or the memory for the advertiser continues until the advertisement is performed, and as a result, the advertisement effect can be further increased.

Moreover, the point function or lottery ticket function in the above-mentioned voucher exhibits an excellent effect from another viewpoint.
In general, the same reference number is printed on the voucher and the hitting part of the temporary parking number. And when the user comes to pick up their motorcycle, the reference number printed on the voucher is checked against the reference number printed on the landing part attached to the motorcycle. If the two match, you can prove that the motorcycle is yours. Accordingly, the user voucher plays a very important role when the motorcycle is delivered between the user and the manager. However, the voucher is manufactured with a thin and light material such as paper, and its dimensions are small enough to fold into a pocket, etc., so the user may inadvertently lose it. . In such a case, it becomes difficult for the user to prove that his / her motorcycle parked is his / her own.

  Therefore, as shown in the above-described aspect of the present invention, by making the voucher exhibit the point function or the lottery ticket function, the user manages not to lose the voucher for collecting points or until the lottery date. Tickets will be stored as lottery tickets. Therefore, it is possible to prevent the user from losing the voucher at least when he / she goes to pick up the deposited motorcycle.

  In the temporary parking numbered ticket 1 shown in FIG. 1, when the two-wheeled vehicle is parked on the bicycle parking lot, the vouchers 4a and 4b are separated from the scoring unit 6, and the voucher 4a on which the related information 5 is printed is The bicycle ticket is handed to a bicycle parking lot user (hereinafter also simply referred to as “user”), and the voucher 4b is stored as a management ticket for a bicycle parking lot manager (hereinafter also referred to as a unit “manager”). And the staking part 6 after the vouchers 4a and 4b are separated is struck to a part of the two-wheeled vehicle, generally a handle part of the two-wheeled vehicle. As mentioned above, in the temporary parking ticket, by providing a voucher, the reference number printed on the winding part and the reference number printed on the voucher should be verified when the bicycle is parked. Therefore, the communication between the user and the administrator is smooth and preferable.

However, the temporary parking number ticket of the present invention does not have the above-mentioned voucher as an essential configuration.
For example, in the case of the temporary parking ticket shown in FIG. 3 (a), the cover 12 is replaced with the user's voucher 13 and the manager's voucher 14, and the temporary bicycle parking number 15 is A mode in which no voucher is provided is also possible. That is, as shown in FIG. 3B, the temporary parking number ticket 15 spelled in the coupon ticket has the basic information 16 and the additional information 17 printed thereon, and it is not necessary to provide a special voucher.

Temporary parking numbered tickets or scoring parts used in the present invention can be attached to a part of a motorcycle, particularly a handle part, to indicate a parking state, and are added with basic information. Any information can be selected and used as long as it has a printable area. Further, the method of attaching the motorcycle to the motorcycle is not particularly limited, and the attached state may be maintained by stapling the overlapping portion with the stapled state. Alternatively, an adhesive layer can be provided in advance on the back surface of the temporary parking ticket, and the back surfaces of the temporary parking ticket can be adhered to each other by the adhesive force of the adhesive layer, so that the state where the motorcycle is attached to the motorcycle can be maintained. .

FIG. 4A and FIG. 4B are shown to explain the temporary parking numbered ticket of the present invention provided with the adhesive layer in more detail.
Fig.4 (a) shows the surface of the temporary bicycle parking ticket 21 which shows one embodiment of this invention. The temporary parking numbered ticket 21 is composed of a hitting unit 22, a voucher 25a and a voucher 25b, and basic information 23 and additional information 24 are printed on the hitting unit 22, respectively. On the other hand, FIG. 4B is a diagram showing the back surface of the temporary bicycle parking ticket 21. Two belt-like pressure-sensitive adhesive layers 27 are provided on the back surface portion of the winding portion 22 in a direction perpendicular to the longitudinal direction of the temporary parking numbering ticket. The two band-shaped pressure-sensitive adhesive layers 27 contact each other when the brazing portion 22 is rubbed against the two-wheeled vehicle, whereby the brazing state of the brazing portion 22 is maintained.

When the temporary parking number ticket of the present invention is used on a part of a bicycle such as a handle using a staple, the appearance of the additional information appearing on the surface, that is, the center of the staple printed on the printed part of the advertisement is deteriorated. In some cases, the advertiser may not like the staple of his / her advertisement content.
However, as shown in FIG. 4, if the adhesive layer is provided on the back surface of the temporary parking ticket, the advertisement content does not have to be stained when viewed from the front surface. It is preferable to maintaining the state.

The use of the temporary parking ticket of the present invention provides an excellent advertising method at the same time.
That is, a plurality of temporary bicycle parking tickets or winding units are continuously provided by attaching the temporary bicycle parking ticket or winding unit of the present invention to a specific part of a plurality of bicycles parked in a bicycle parking lot. In parallel, a plurality of advertisements printed as additional information on the temporary parking numbered ticket or the winding unit are continuously posted without performing any other advertising act.

It is a front view which shows one embodiment of the temporary bicycle parking number ticket of this invention. It is a perspective view which shows the state which wound the winding part in this invention around the handle | steering-wheel of a bicycle. It is a perspective view which shows another embodiment of the temporary bicycle parking number ticket of this invention. It is explanatory drawing which shows another embodiment of the temporary parking number ticket of this invention.

Explanation of symbols

1, 15, 21 Temporary parking ticket 2, 16, 23 Basic information 3a, 3b, 17, 24 Additional information 4a, 4b, 13, 14, 25a, 25b Receipt ticket 5 Related information 6, 22 11 Temporary parking ticket 12 Cover 27, 28 Pressure sensitive adhesive layer

Claims (6)

Temporary parking ticket attached to a part of a motorcycle, wherein at least one side of the temporary parking ticket is printed with basic information about parking and additional information about advertisement. Temporary bicycle parking ticket. It is composed of a squeezing part that is struck to a part of the motorcycle, and a voucher that is detachably connected to at least one end in the longitudinal direction of the staking part, and at least one side of the scouring part The temporary information according to claim 1, wherein the basic information and the additional information are printed, and related information related to the additional information is printed on at least one side of the voucher. Bicycle parking ticket. Additional information is printed in the same direction on the front side of the outer surface and the outer surface depth side when the temporary parking numbered ticket or the rubbing part is folded in half at approximately a half position in the longitudinal direction. The temporary bicycle parking number ticket according to claim 1 or 2. The temporary parking numbered ticket according to claim 2 or 3, wherein the related information has a lottery ticket function or a point function. The basic information and the additional information are printed on one side of the temporary bicycle parking ticket or the squeeze portion, and two strip-shaped pressure-sensitive adhesive layers in the width direction on the other side The temporary parking numbered ticket according to any one of claims 1 to 4, wherein the temporary parking number ticket is provided. By attaching the temporary parking numbered ticket according to any one of claims 1 to 5 to a specific part of a plurality of bicycles, a plurality of the same advertisements are continuously posted without having any other means. An advertising method characterized by enabling the above.

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