JP2010256640A - Tag for depositing article - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a new advertisement medium with which an advertisement effect is expected. <P>SOLUTION: This tag 10 used in depositing articles is provided with a tag body 1 and a stub part 2. Perforations 3 are formed between both of the tag body 1 and the stub part 2. When a baggage of a passenger is kept in an overnight bus, etc., the tag is broken at the perforations, and the stub part is passed to the passenger. The tag body is engaged to the baggage with a cord 4. An advertisement 5 is inserted into the tag body (this content is fictitious). The baggage is returned to the passenger at a place of arrival. The tag body is usually remains engaged to the baggage. The possibility that the passenger pays attention to the tag body after getting off the overnight bus, for example, while going home or at home is large. There is no example that the advertisement is attached to such a thing so far. The passenger who sees the advertisement is touched off by its freshness and novelty, unconsciously pays attention to the tag for depositing articles, and gazes at the advertisement inserted in the tag. Thus, a desired advertisement effect is expected. Discount information 6 is also inserted into the tag (this is also fictitious). <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to an article storage tag, for example, an article storage tag used when depositing luggage from a passenger on a night bus.

Various businesses (sales) are being developed around us. Whether it is a corporation or an individual, the implementation of these projects requires timely and accurate advertising (promotion).
Needless to say, there are various advertising methods. TV commercials, radio commercials, advertisements on newspapers and magazines, newspaper inserts, flyers on the Internet, advertisements on the Internet, displays on shops and street signs, bus bodies, airplane bodies, etc. Abbreviation for television. CM stands for advertisement.)

Advertising has the significance of spending money and manpower only if it is effective. There are challenges that must be considered. Although it is not an advertising business, the exact location is not known, but the challenges that can be assumed by amateurs include the choice of scale, content, and medium.
In other words, the scale of the advertisement includes the number of advertisements, the period, and the like. There are things like TV alone, radio and newspapers. The number of media used will also be a kind of advertising scale. These are determined according to the scale, content and cost effectiveness of the project.

As for the contents of advertisements, there are scenarios and the right or wrong of music used for video and animation. For newspapers, magazines, and flyers, there are catchphrases, images to be posted, and layouts. As for the contents of advertisements, freshness, novelty, and weirdness are required. It is hard to remain in the impression of consumers with the same street content.
Regarding the selection of the advertisement medium, there are considerations such as which of the above-described media and which one to use. This is also determined by various considerations such as the scale and contents of the business and cost effectiveness.

  As for advertising media, there are interesting properties. That is, the advertising medium gives a strong impression to consumers only by its novelty, freshness and novelty. Alle, this kind of advertisement is in such a place ... If the consumer feels like that, that alone will remain in the customer's memory. A considerable advertising effect can be expected. As a prior application related to this point, for example, there is the following patent document.

JP 2002-178667 A Utility Model Registration No. 3144165

The applicant company conducts a predetermined business. We have been studying this business for more effective advertising.
In the process, it has become clear that the luggage deposit tag used in the business is useful as an advertising medium. This led to the invention of the present invention.

The article depositing tag according to claim 1 is provided with an engaging means for engaging with the deposited article, and a sign corresponding to the sign of the deduction piece held by the depositing person is attached, and the required advertisement Is posted.
In the article depositing tag according to claim 2 quoting claim 1, the tag main body and the holding piece are coupled before use, and both are separated when depositing the article, and the tag main body is engaged with the article. The coupon is given to the person who deposits the goods.
In the article custody tag according to claim 3 quoting claim 1 or claim 2, discount information is further posted.

The article storage tag according to the present invention is used for passenger luggage storage, for example, in a night bus. When the baggage is returned to the passenger at the arrival place, the article storage tag is also carried by the bag engaged with the baggage. For this reason, for example, while getting off the night bus and heading to the home or destination, the passenger is likely to look at the article storage tag.
Until now, there have been no examples of advertisements attached to such things. Therefore, the passenger who sees the present article storage tag is inspired by its freshness and novelty, and unconsciously pays attention to the present article storage tag. Watch the ads listed there in nature. Thus, a desired advertising effect can be expected.

The front view which shows the example of 1 embodiment of this invention.

  FIG. 1 shows a luggage deposit tag 10 which is an embodiment of the present invention. The luggage deposit tag 10 has a tag body 1 and a stub section 2. A perforation 3 is formed between the two. When the perforation 3 is broken, the stub 2 is separated from the tag body 1. A string 4 is engaged with the tag body 1, and when a passenger who rides on a night bus or the like deposits luggage with the driver or the like, the driver or the like engages the string 4 with the deposited luggage. And it accommodates in the trunk of the vehicle body lower part.

The separated stub 2 is delivered to the passenger who is the owner of the luggage. Needless to say, the same reference numerals are written on the tag body 1 and the stub 2. Here, numbers are used (50025). Although this is the simplest, the code can be alphabetic or anything else. It is not necessary for both to be the same, and it is sufficient if the tag body 1 and the stub 2 can be associated with each other.
When the passenger arrives at the destination and presents the stub 2, the tag body 1 having the same number as the stub 2 is searched for, the package to which it is connected is taken out, and the tag body remains attached. Returned to passengers.

A desired advertisement 5 is posted on the tag body 1 (the contents of FIG. 1 are fictitious). Passengers are likely to turn their eyes to the tag body 1 while getting off the night bus and heading to their home or destination, or after arriving at their home.
Until now, there has been no example in which an advertisement is attached to such a tag body 1. Therefore, the passenger who sees the advertisement 5 of the tag body 1 is inspired by the freshness and novelty, and unconsciously pays attention to the tag body 1 and sees the advertisement described therein. Thereby, a predetermined advertisement effect can be expected.
Discount information 6 is also posted on the tag body 1 (this is also fictitious). If you bring this tag body to a store listed here, you can eat and drink the food listed here at a discounted price.

In addition, the scene where the article custody tag according to the present invention is used is not limited to the luggage storage on the night bus. It can also be applied to luggage storage at the hotel cloakroom and luggage storage at the event venue. It can also be applied to such a situation where an article other than a baggage is deposited, a stub is given to the client, a clue is used, and the article is later returned.
Further, the way of connecting the stub 2 and the tag body 1 is not limited to the perforation. For example, it may be a fold. The stub 2 may be a separate body, and an adhesive may be applied to the back of the stub 2 and attached to the tag body 1. However, the manufacturing cost is low in the case of the perforation 3 type.
Further, the one corresponding to the stub 2 may be different from the main body 1. When the number of passengers is determined like a passenger on a bus, a small plastic plate with a number attached thereto may be prepared and handed over to a passenger or the like instead of a stub.

When discount information 6 is also posted as in the tenth embodiment, the tag body 1 also functions as a discount ticket. That is, the tenth embodiment has all the configurations of the invention of the third aspect, and is one embodiment thereof.
A case where the discount information 6 is deleted from the tenth embodiment is an embodiment of the invention of claim 2.
The case where the discount information 6 and the stub 2 are omitted is one embodiment of the invention of claim 1.

  As a precaution, the correspondence relationship will be described for the different names in the embodiment and the claims. The luggage deposit tag 10 of the embodiment corresponds to the article deposit tag described in the claims. Similarly, the string 4 hits the engaging means. In addition, the stub 2 is a coupon. The engaging means is not limited to the string 4. Any wire can be used as long as it can engage the wire with a thin wire, a resin cable tie band, or other goods storage tag.

10 ... Tag for luggage storage 1 ... Tag body 2 ... Stub part 3 ... Perforation 4 ... String 5 ... Advertisement 6 ... Discount information

Claims (3)

It has an engagement means for engaging with a deposited article, has a sign corresponding to the sign of a deduction piece held by the deposited person, and is provided with a required advertisement. Goods storage tag. Before use, the tag body and the tab are combined, and when the article is deposited, both are separated, the tag body is engaged with the article, and the tab is handed over to the person who deposits the article. The article storage tag according to claim 1. 3. The article keeping tag according to claim 1, further comprising discount information.

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