JP2008085827A - Information output system using digital broadcast receiver terminal - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an optimum information linked with purchasing action of a user who possesses a receiver terminal that can receive terrestrial digital broadcast. <P>SOLUTION: A service reception information or article purchase information inputted in the receiver terminal of a mobile phone or the like is related to a user information and is accumulated in a broadcast station server. During reception of a program content from a television broadcast station using a receiver terminal, communications are made with the broadcast station server, and based on the user information, a primary link BML data related to the article or service are received from the broadcast station server. So the user can acquire the information linked with service reception or article purchase. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an information output system in a receiving terminal using terrestrial digital broadcasting.

  In terrestrial digital broadcasting, a 6 MHz broadcast wave is divided into 13 bands, and a carrier modulation scheme and a convolutional code coding rate can be selected for each band. Each divided band is called a segment. Digital broadcasting for portable terminals using the band for one segment is realized as so-called “one-segment broadcasting”.

  Mobile personal computers, car navigation systems, mobile phone terminals, and the like have been developed as receiving terminals compatible with one-segment broadcasting, and can receive television broadcasts with less noise.

  On the other hand, in such a one-segment broadcasting, display data (BML data) composed of characters and figures superimposed on the broadcast can be received simultaneously with the broadcast content by a special browsing program called a BML browser, and this data is used for marketing. It is expected to be an effective means.

As a means for obtaining viewing information linked with television broadcasting, for example, in a stamp service system using television broadcasting described in Patent Document 1, a stamp mark in which a program ID being viewed is recorded is stored in a memory of a receiver. A service has been proposed that grants viewers eligibility to apply for a gift when a certain number of stamp marks have been collected.
JP 2002-325244 A

  In marketing, promotions linked to consumer purchasing behavior (providing particularly useful information for products and their core purchases) are considered to be the most effective. However, in conventional BML data distribution, individual consumption Since there is no means for acquiring purchase behavior for a person (terminal user) and there is no mechanism for linking it with BML data distribution, such a purchase-linked service cannot be provided.

  The present invention has been made in view of the above points, and provides optimal information linked to purchasing behavior to a purchasing user who has a receiving terminal capable of receiving terrestrial digital broadcasting. It is a technical challenge to provide a mechanism that can do this.

  In order to solve the above problems, the present invention employs the following means.

  Claim 1 of the present invention is an information output system using a digital broadcast receiving terminal that receives program content and broadcast BML data from a television broadcast station and receives and displays primary link BML data from a broadcast station server. Input means for inputting purchase information or service receipt information, a broadcast station server for storing the input product purchase information or service receipt information in association with user information, and the broadcast during reception of program content from a television broadcast station An information output system using a digital broadcast receiving terminal that communicates with a station server, receives primary link BML data related to the product or service from the broadcast station server based on the user information, and displays it simultaneously with the program content is there.

  In this way, the product purchase information or service receipt information input to the receiving terminal is stored in the broadcasting station server in association with the user information, and the receiving station receives the program content from the TV broadcasting station while receiving the program content. By communicating with the server and receiving the primary link BML data related to the product or service from the broadcast station server based on the user information, the user can obtain information linked to the product purchase or service reception. It becomes possible.

  According to a second aspect of the present invention, the broadcast station server is provided with a display information control table in which a program ID, a product / service ID, and a link destination address (primary link BML data) are associated with each other. 2. The information output system using a digital broadcast receiving terminal according to claim 1, wherein a link destination address (primary link BML data) is displayed simultaneously with the program content.

  According to this, information linked with the program ID can be provided, and information according to the contents of the program can be provided to the user.

  ADVANTAGE OF THE INVENTION According to this invention, the optimal information linked with the purchasing action can be provided with respect to the purchasing user who has the receiving terminal which can receive terrestrial digital broadcasting.

  Hereinafter, the best embodiment of the present invention will be described with reference to the drawings.

  FIG. 1 is a diagram showing a system configuration of an information output system according to an embodiment to which the present invention is applied. In FIG. 1, the information output system 10 includes a digital broadcast transmission device 100, a digital broadcast reception terminal, and a broadcast station server 300. The digital broadcast reception terminal 200 and the broadcast station server 300 use the Internet N. Connected through.

  The digital broadcast transmission apparatus 100 modulates and broadcasts broadcast data including program data such as various programs and BML data linked to the program or providing a unique data broadcast to a television broadcast radio wave. The digital broadcast receiving terminal 200 receives a television broadcast radio wave broadcast from the digital broadcast transmission device 200, demodulates the television broadcast radio wave, reproduces program data, and displays a data broadcast based on the BML data. Further, the digital broadcast receiving terminal 200 communicates with the broadcast station server 300 via the Internet N for communication regarding product purchase or service use information, communication for content distribution based on the communication, and the like. The broadcast station server 300 communicates with the digital broadcast receiving terminal 200 via the Internet N for communication related to product purchase or service use information, communication for content distribution based on the communication, and stores various information for the communication. Do.

  FIG. 2 is a block diagram showing a configuration of the digital broadcast receiving terminal 200. The digital broadcast receiving terminal 200 described here can receive and display a so-called terrestrial digital broadcast such as a so-called one-segment mobile phone terminal, a personal computer having a digital tuner installed and connected thereto, a PDA (Personal Data Assistant), and the like. Any device can be used as long as it can access the Internet and is equipped with a browser program.

  2, a digital broadcast receiving terminal 200 includes a control unit 201, an input unit 202, a display unit 203, a communication unit 204, a video / audio receiving unit 205, a data broadcast receiving unit 206, and a service information input unit. 207, and each unit is connected via a bus 208.

  The control unit 201 controls each unit in the digital broadcast receiving terminal 200 by reading and executing various programs.

  The input unit 202 includes a numeric keypad and various function keys (in the case of a one-segment mobile phone terminal, a numeric key corresponds to a keyboard or numeric keypad in the case of a personal computer or a PDA), and according to a key operation by a user The key input signal is output to the control unit 201.

  The display unit 203 includes a liquid crystal display panel, a speaker, and the like. Based on a display control signal output from the control unit 201, the display unit 203 outputs a digital broadcast program or BML output from the video / audio reception unit 205 or the data broadcast reception unit 206. Display and play content such as data broadcasting.

  The communication unit 204 has a communication function of connecting to the Internet N and executing communication with the broadcast station server 300 via the Internet N.

  The video / audio receiving unit 205 receives and demodulates video / audio television broadcast waves broadcast from the digital broadcast transmission apparatus 100, and outputs the demodulated video / audio to the display unit 203.

  The data broadcast receiving unit 206 receives BML data broadcast from the digital broadcast transmission apparatus 100, receives BML data from the broadcast station server via the communication unit 204, and outputs each BML data to the display unit 203. .

  The service information input unit uses an application such as a two-dimensional code reader to acquire product purchase information or service usage information for each digital broadcast receiving terminal user, and sends the information to the broadcast station server 300 via the communication unit 204. To do.

  The broadcast station server 300 includes a BML server 300a and a WEB server 300b.

  The BML server 300a controls communication of BML data displayed on the data broadcast receiving terminal 200 in cooperation with broadcasting.

  The WEB server 300b controls other general Internet communications.

  A database for controlling this service is in the broadcast station server 300. As shown in FIGS. 3 to 6, a display information control table 401, a user table 402, a product / service table 403, and a purchase information table 404 are displayed. And store.

  The display information control table 401 shown in FIG. 3 includes a “program ID” for identifying a program corresponding to the service, and a “product” indicating which product or service the user (program viewer) purchases or uses to switch the screen. The service ID and the “link destination address” indicating the address of the screen that transitions when the “product / service ID” corresponds are stored in association with each other. Note that separate items may be added when switching screens that change based on complex conditions (for example, the total purchase price of a product) rather than simply purchasing or using a product or service. information)···").

  The user table 402 shown in FIG. 4 stores “user ID” for identifying the user and “terminal identification information” indicating the identification information / manufacturing number of the digital broadcast receiving terminal 200 owned by the user in association with each other. . In addition, when it is necessary to memorize | store items, such as a user's name and an e-mail address, you may add an item separately ("other acquisition information" ...).

  The product / service table 403 illustrated in FIG. 5 includes a “product / service ID” that identifies a product or service purchased or used by the user, a “product name” that indicates the name of the product or service, and the price of the product or service. The “price (yen)” shown is stored in association with each other. In addition, when it is necessary to memorize | store items, such as description of goods, you may add an item separately ("(other information" ... ")).

  The purchase information table 404 shown in FIG. 6 includes an “ID” for identifying individual purchase / use histories, a “user ID” for a user who has made a purchase / use, and a “product / service for purchase / use”. “Product / Service ID” is stored in association with each other.

  Next, the operation in the information output system 10 of the present embodiment will be described.

  FIG. 7 shows the purchase / usage information of goods / services stored in the broadcast station server 300 at the digital broadcast receiving terminal 200, and then the digital broadcast is viewed at the terminal, and the purchase / stored information stored in the broadcast station server It is a flowchart which shows until a screen based on usage information is displayed. 8 to 10 are examples of screens displayed on the digital broadcast receiving terminal 200 in the flowchart.

  When a user purchases a product / service corresponding to this service, the user acquires product purchase information or service receipt information (hereinafter, product purchase information). (For example, information such as a two-dimensional code is given to the receipt of the purchased product)

  The service information input unit 207 of the digital broadcast receiving terminal 200 determines whether or not to acquire the product purchase information (step S101). FIG. 8 is a screen example in which the product purchase information is acquired by the digital broadcast receiving terminal 200.

  When the service information input unit 207 of the digital broadcast receiving terminal 200 acquires the product purchase information (step S101: Y), the broadcast station server 300 associates the terminal identification information of the digital broadcast receive terminal 200 with the product purchase information. To the WEB server 300b, and the process proceeds to step S201.

  If the service information input unit 207 of the digital broadcast receiving terminal 200 does not acquire the product purchase information (step S101: N), this process is repeatedly executed.

  When receiving the product purchase information associated with the terminal identification information from the digital broadcast receiving terminal 200, the WEB server 300b of the broadcast station server 300 performs user authentication with reference to the user table 402 (step S201).

  When the corresponding user exists in the user table 402 (step S201: Y), the process proceeds to step S202.

  When the corresponding user does not exist in the user table 402 (step S201: N), the user registration guide screen is displayed on the digital broadcast receiving terminal 200 (step S102), and this process is terminated.

  If the user authentication is successful (step S201: Y), the WEB server 300b accumulates product purchase information in the purchase information table 404 in association with the purchase user ID (step S202). Further, the stored product purchase information is synchronized with the BML server 300a, an information registration completion screen is displayed on the digital broadcast receiving terminal 200 (step S103), and this process ends.

  Thereafter, the digital broadcast receiving terminal 200 waits for the start of the digital broadcast reception function at any timing of the user (step S104). When the digital broadcast reception function is started (step S104: Y), the digital broadcast reception terminal 200 gives the broadcast BML data. Based on the received signal, it is determined whether or not the received program is a corresponding program of this service (step S105).

  If the program supports this service (step S105: Y), the process proceeds to step S106.

  If the program does not support this service (step S105: N), this process ends.

  If the program is compatible with this service (step S105: Y), the digital broadcast receiving terminal displays the program information on the BML data display part (step S106) and prompts the user to log in. FIG. 9 is an example of a screen intended by step S106.

  Next, the digital broadcast receiving terminal 200 determines whether or not the user has operated the login link (step S107). If the user has operated the login link (step S107: Y), the process proceeds to step S302. Repeat this process.

  When the login operation is performed (step S107: Y), user identification information such as terminal identification information is transmitted from the digital broadcast receiving terminal 200 to the BML server 300a, and the BML server 300a refers to the transmitted information and the user table 402. User authentication is performed (step S302).

  When the corresponding user exists in the user table 402 (step S302: Y), the process proceeds to step S303. If the corresponding user does not exist in the user table 402 (step S302: N), an error screen is displayed on the digital broadcast receiving terminal 200 (step S108), and this process ends.

  When the user authentication is successful (step S302: Y), the BML server 300a refers to the product linked with the current program (controlled by the display information control table 401 “program ID”) in the display information control table 401 ( Display information control table 401 “controlled by product / service ID”), and the purchase information table 404 is used to determine whether the user has purchased the product, and the page to be output is determined according to the result. Then, the result is transmitted to the digital broadcast receiving terminal 200 (controlled by the display information control table 401 “link destination address”) (step S303).

  The digital broadcast receiving terminal 200 that has received the result of step S303 from the BML server 300a displays a page based on the result of step S303 (step S109), and ends this process. FIG. 10 is an example of a screen output in S109.

  As described above, according to the information output system of the present embodiment, at the time of viewing a program in digital broadcasting, for example, the product purchase information associated with the user ID at the digital broadcasting receiving terminal is stored in the database of the server held by the broadcasting station. By storing in the digital broadcast receiving terminal, a screen based on the purchase behavior of the user can be displayed on the digital broadcast receiving terminal. This makes it possible to increase the media value of programs of broadcast stations (so-called commercial broadcasts) that are operated by advertising revenues. Applications to services based on the preferences of individual users, who are good at it, can be made, and broadcast stations can perform activities beyond the conventional business framework.

  It should be noted that the information output system of the present invention is not limited to the above-described embodiment, and it is needless to say that various changes can be made without departing from the gist of the present invention.

  The present invention can be used for an information providing service linked to terrestrial digital broadcasting.

1 is a block diagram showing an overall configuration of an information output system according to an embodiment of the present invention. It is a block diagram which shows the structure of the digital broadcast receiving terminal which concerns on this Embodiment. It is a figure which shows an example of the display information control table which concerns on this Embodiment. It is a figure which shows an example of the user table which concerns on this Embodiment. It is a figure which shows an example of the goods and service table which concerns on this Embodiment. It is a figure which shows an example of the purchase information table which concerns on this Embodiment. It is a figure which shows an example of the service flow which concerns on this Embodiment. It is a figure which shows an example of the goods purchase information input screen displayed in the digital broadcast receiving terminal concerning this Embodiment. It is a figure which shows an example of the service login screen displayed in the digital broadcast receiving terminal which concerns on this Embodiment. It is a figure which shows an example of the screen according to the merchandise purchase information displayed in the digital broadcast receiving terminal which concerns on this Embodiment.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Information output system 100 Digital broadcast transmission apparatus 200 Digital broadcast receiving terminal 201 Control part 202 Input part 203 Display part 204 Communication part 205 Video | audio receiving part 206 Data broadcast receiving part 207 Service information input part 300 Broadcast station server 300a BML server 300b WEB server 401 Display information control table 402 User table 403 Product / service table 404 Purchase information table N Internet

Claims (2)

An information output system using a digital broadcast receiving terminal that receives program content and broadcast BML data from a television broadcast station and receives and displays primary link BML data from a broadcast station server,
Input means for entering product purchase information or service receipt information;
A broadcasting station server that stores input product purchase information or service receipt information in association with user information;
While receiving the program content from the TV broadcast station, it communicates with the broadcast station server, receives primary link BML data related to the product or service from the broadcast station server based on the user information, and An information output system using a digital broadcast receiving terminal for simultaneous display. The broadcast station server is provided with a display information control table in which a program ID, a product / service ID, and a link destination address (primary link BML data) are associated with each other.
2. The information output system using a digital broadcast receiving terminal according to claim 1, wherein the link destination address (primary link BML data) is displayed simultaneously with the program content.