JP2008059149A - Information providing program, recording medium, and information providing server - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information providing program, a recording medium, and an information providing server for efficiently extracting the consumption desire of a client. <P>SOLUTION: An information providing server 1 is provided with: a client information database 2; a reference date and time database 3; a measuring means 4 for measuring a present date and time; a lapsed day correspondence information database 5 for recording information corresponding to the lapsed days from the reference date to the present date; a lapsed day correspondence information sending means 6 for calculating lapsed days by comparing the reference date with the current date, and for sending the lapsed day correspondence information recorded in a lapsed day correspondence information database to the client based on the calculated lapsed days; and a reference date update means 7 for updating the reference date recorded in the reference date database to the corresponding date when the client reacts to the sent lapsed day correspondence information. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an information providing program, a recording medium, and an information providing server. Specifically, the present invention relates to an information providing program, a recording medium, and an information providing server that provide information according to a predetermined schedule.

  Conventionally, in order to promote sales, privilege information and event information are informed to target customers using e-mail (direct mail).

  For example, Patent Document 1 describes a sales promotion system in which a merchandise seller provides special sales information to a customer's mobile terminal in a timely manner. Here, an e-mail is created by attaching an attached file including the price of the sale item to the advertisement consisting of sale information by the terminal device of the retail store, and this is sent to the server. The server receives the attachment file received from the retail store. The data is converted and transmitted to the mobile terminal of each consumer together with the advertisement information. When the consumer goes to the retail store by looking at the advertisement information and purchases the special sale product, the POS system of the store uses the attached file data of the mobile terminal. Useful for reading, price settlement and analysis.

Japanese Patent Laid-Open No. 2002-203165

  However, the conventional sales promotion system has a strong advertising color for simply notifying a large number of unspecified consumers of special sale information and the like, so it tends to be avoided from consumers and is inefficient in terms of sales promotion. It was a thing.

  The present invention has been made in view of the above points, and an object of the present invention is to provide an information providing program, a recording medium, and an information providing server that can efficiently draw out a client's willingness to consume.

  In order to achieve the above object, an information providing program of the present invention is an information providing program that is installed in an electronic computer and provides information to a client, the client recording information on the client in the electronic computer Information recording function, reference date and time recording function for recording information related to the date and time among the information about the client as a reference date and time, a clock function for measuring the current date and time, and from the reference date and time to the current date and time The number of days elapsed by comparing the elapsed date correspondence information recording function for recording information corresponding to the number of days elapsed, the reference date and time recorded by the reference date and time recording function, and the current date and time counted by the clock function And is recorded by the elapsed days correspondence information recording function based on the calculated elapsed days. Grant and the number of days elapsed corresponding information sending function to send the number of days elapsed corresponding information to the client.

  Here, the elapsed date is calculated by comparing the reference date and time recorded by the reference date and time recording function with the current date and time counted by the clock function, and the elapsed day correspondence information based on the calculated elapsed days. By using the elapsed day correspondence information sending function for sending the elapsed day correspondence information recorded by the recording function to the client, it is possible to provide product information and service information in a schedule according to the personality of each client.

Further, in the information providing program of the present invention, when the client reacts to the transmitted elapsed time correspondence information, the reference date and time recorded by the reference date and time recording function is updated to the reacted date and time. When the date / time update function is provided, new information can be provided smoothly.
“Responding to the elapsed days correspondence information” means that the client sees the product information and service information included in the elapsed days correspondence information, and the client actually performs an action such as purchase of a product or reception of the service.

  In order to achieve the above object, the recording medium of the present invention is based on a client information recording function for recording information about a client in an electronic computer and information related to date and time among the information about the client. A reference date and time recording function for recording as the date and time, a clock function for timing the current date and time, an elapsed day correspondence information recording function for recording information corresponding to the number of days elapsed from the reference date and time to the current date and time, and the reference date and time The elapsed date is calculated by comparing the reference date and time recorded by the recording function with the current date and time counted by the clock function, and the elapsed day correspondence information recording function is based on the calculated elapsed date. Provide information to the client that provides the function to send the elapsed day correspondence information to the client. The information providing program that is a record.

  Here, the elapsed date is calculated by comparing the reference date and time recorded by the reference date and time recording function with the current date and time counted by the clock function, and the elapsed day correspondence information based on the calculated elapsed days. By using the elapsed day correspondence information sending function for sending the elapsed day correspondence information recorded by the recording function to the client, it is possible to provide product information and service information in a schedule according to the personality of each client.

  In order to achieve the above object, the information providing server of the present invention is a communicable information providing server that provides information to a client, the client information recording means for recording information about the client, Corresponding to the reference date and time recording means for recording the information related to the date and time among the information about the client as the reference date and time, the clock means for measuring the current date and time, and the elapsed days from the reference date and time to the current date and time The elapsed days corresponding information recording means for recording information, the reference date and time recorded by the reference date and time recording means, and the current date and time counted by the clock means are calculated and calculated. The elapsed day correspondence information recorded by the elapsed day correspondence information recording means is sent to the client based on the elapsed days received. It is that a number of days corresponding information delivery means.

  Here, the elapsed days are calculated by comparing the reference date and time recorded by the reference date and time recording means with the current date and time counted by the clock means, and the elapsed days based on the calculated elapsed days. By using the elapsed day correspondence information sending means for sending the elapsed day correspondence information recorded by the correspondence information recording means to the client, it is possible to provide product information and service information in a schedule according to the personality of each client.

With the information providing program according to the present invention, the client's willingness to consume can be efficiently extracted.
With the recording medium according to the present invention, the client's willingness to consume can be efficiently extracted.
With the information providing server according to the present invention, the client's willingness to consume can be efficiently extracted.

Hereinafter, embodiments of the present invention will be described with reference to the drawings to facilitate understanding of the present invention.
FIG. 1 is a schematic diagram illustrating an example of an information providing server to which the present invention is applied. In FIG. 1, the information providing server 1 of the present invention includes a client information database (an example of client information recording means) that records information relating to clients, such as name, nickname, address, birthday, email address, family birthday, and wedding anniversary. 2), information related to the date and time among the information relating to the client, for example, birthday, family birthday, wedding anniversary, document request date, product purchase date, and service enjoyment date are recorded as the reference date and time. Reference date / time database (which is an example of reference date / time recording means) 3, clock means 4 for measuring the current date / time, and correspondence with elapsed days for recording information corresponding to the elapsed days from the reference date / time to the current date / time An information database (which is an example of an elapsed day correspondence information recording means) 5 and a base recorded by a reference date database. And the current date and time counted by the clock means are calculated, and the elapsed day correspondence information recorded in the elapsed day correspondence information database is calculated to the client based on the calculated elapsed days. Reference date and time update that updates the reference date and time recorded in the reference date and time database to the response date and time when the client responds to the elapsed date correspondence information sending means 6 to be sent and the elapsed day correspondence information sent by the client Means 7 are provided.

  Here, if the information providing server includes client information recording means, reference date and time recording means, clock means, elapsed day correspondence information recording means, and elapsed day correspondence information sending means, the reference date and time is not necessarily required. The update means may not be provided.

In addition, in the elapsed days correspondence information database 5, for example, a service at a beauty salon store, the elapsed days are 0 days (the day the client visits and enjoys the service, for example, the day when the hair is cut), the elapsed days is 3 (3 days after visit), 7 days elapsed (7 days after visit), 21 days (21 days after visit) and 45 days (45 days after visit) Is recorded, and the name and nickname of the client retrieved from the client information database 2 are embedded in the template sentence, and an e-mail addressed to the client is automatically created.
Information about the client can be obtained by any method, for example, when the client visits the beauty salon, the client fills out the form, etc., or enters it on the beauty salon website, or Information about the friend's acquaintance (name, e-mail address, etc.) is obtained from the client by a method in which the point is distributed and input to the information providing server. FIG. 2 is a schematic diagram illustrating an example of an e-mail message regarding each elapsed day in service at a beauty salon store.

As shown in Fig. 2, the e-mail sent on the day the client visits the beauty salon contains acknowledgments and advice on hair color, etc., and the e-mail sent three days after the visit contains hair care The e-mail sent 7 days after coming to the store contains texts that worries about discoloration of hair color and texts that recommend hair lotions. The e-mail sent after the day will state that the hair color fee will be discounted at the next visit, the URL for the reservation, etc., and the e-mail sent 45 days after the visit will be worried about the collapse of the hairstyle Etc. are described. As described above, the template sentences corresponding to the elapsed days have different contents, and the sentence is preferably in a state of talking to the client.
When the client visits the store again and enjoys services such as hair cutting and hair lotion, the standard date and time up to that point is changed, and the service reception date is newly set as the standard date and time. Update processing is performed.

Here, a case where a client visits a beauty salon and enjoys hair cutting service is described as an example, but this is not necessarily limited to this example, for example, a client who requested a health food document The date of the document request is the standard date and time, and the e-mail is not necessarily the same number of days that have passed since the date of the document request, 5 days after the document request date, 10 days after the document request date, etc. Of course, the contents are not related to the health food.
In addition to the date when the client came to the beauty salon and enjoyed the haircut service, the date is based on the client's birthday or the family's birthday, and about 335 days after the birthday (that is, about 1 birthday) You may make it send the electronic mail of the content corresponding to each elapsed days at predetermined intervals from a month ago. Moreover, you may send the text of the content corresponding to each elapsed days by mail.

  Also, for example, when changing the name of the template sentence, the part of the template sentence where “* says today is so, Mr. *” is recorded such that the name of the client is Taro Yamada and the nickname is Taro. If you are, “Yamada-san today, Speaking of Yamada-san”, “Taro Yamada-san today, Speaking of Taro Yamada,” and “Taro-chan, Speaking of Taro-chan, Speaking of today”. Changed and can change the emotional familiarity with the recipient.

  In this way, in the present invention, information related to the date and time among the information relating to the client, for example, the date of birth, family birthday, wedding anniversary, document request date, product purchase date, service enjoyment date is set as the reference date and time. The elapsed date is calculated by comparing the current date and time with the current date, and based on the calculated elapsed date, information (template text) corresponding to the elapsed date from the reference date to the current date is calculated. Since it is sent to clients, product information and service information can be provided in a schedule that matches each client's personality. Clients who continue to contact product information and service information in accordance with such schedules are those who purchase products or service passive devices. As it is restrained from cooling down, the establishment of favor for products and services has increased, and the client's willingness to consume is efficiently extracted. It is possible, possible to provide a highly satisfactory service.

  In addition, when the client visits the store again after receiving an e-mail about the number of days elapsed and enjoys services such as hair cutting and hair lotion, the standard date and time up to that point is changed, and the service reception date is newly set as the standard date and time. Therefore, it is possible to smoothly provide new information on the basis of the updated date and time.

It is the schematic explaining an example of the information provision server to which this invention is applied. It is the schematic explaining an example of the email message about each elapsed days in the service in a beauty salon store.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Information provision server 2 Client information database 3 Reference date database 4 Clock means 5 Elapsed days correspondence information database 6 Elapsed days correspondence information sending means 7 Reference date update means

Claims (6)

An information providing program installed on an electronic computer and providing information to a client,
In the electronic computer,
A client information recording function for recording information about the client;
A reference date and time recording function for recording information related to date and time among the information about the client as a reference date and time;
A clock function that keeps track of the current date and time,
An elapsed days correspondence information recording function for recording information corresponding to the elapsed days from the reference date and time to the current date and time;
The elapsed date is calculated by comparing the reference date and time recorded by the reference date and time recording function with the current date and time counted by the clock function, and the elapsed day correspondence information based on the calculated elapsed days An information providing program for providing an elapsed day correspondence information sending function for sending the elapsed day correspondence information recorded by the recording function to a client. The reference date and time update function for updating the reference date and time recorded by the reference date and time recording function to the date and time of response when the client responds to the sent elapsed time correspondence information. The information provision program described. In the electronic computer,
A client information recording function for recording information about the client;
A reference date and time recording function for recording information related to date and time among the information about the client as a reference date and time;
A clock function that keeps track of the current date and time,
An elapsed days correspondence information recording function for recording information corresponding to the elapsed days from the reference date and time to the current date and time;
The elapsed date is calculated by comparing the reference date and time recorded by the reference date and time recording function with the current date and time counted by the clock function, and the elapsed day correspondence information based on the calculated elapsed days An electronic computer readable recording medium having recorded thereon an information providing program for providing information to a client that provides an elapsed day correspondence information sending function for sending the elapsed day correspondence information recorded by the recording function to the client. When the information providing program reacts to the elapsed time correspondence information sent by the client to the electronic computer, the reference date and time recorded by the reference date and time recording function is updated to the reacted date and time. The recording medium according to claim 3, which is provided with a date and time update function. An information providing server capable of providing information to a client and capable of communicating;
Client information recording means for recording information about the client;
Reference date and time recording means for recording information related to date and time among information relating to the client as a reference date and time;
A clock means for measuring the current date and time;
An elapsed day correspondence information recording means for recording information corresponding to the elapsed days from the reference date and time to the current date and time;
The elapsed time is calculated by comparing the reference date and time recorded by the reference date and time recording means with the current date and time counted by the clock means, and the elapsed day correspondence information based on the calculated elapsed days An information providing server comprising: elapsed day correspondence information sending means for sending the elapsed day correspondence information recorded by the recording means to the client. The reference date and time updating means for updating the reference date and time recorded in the reference date and time recording means to the date and time of reaction when the client reacts to the transmitted elapsed time correspondence information. Information providing server.

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