JP2008054704A - Display-sales stand for commodities - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a display-sales stand for commodities capable of immediately displaying the information on the commodity, which a customer wishes to know, among pieces of information on the displayed commodities on sale. <P>SOLUTION: This display sales stand for commodities selling a plurality of kinds of commodities while displaying them comprises: IC tag-fitted samples 1, 2 and 3 of the respective commodities: a reader-writer for reading the information of the IC tags 1a, 2a and 3a attached to the samples; and an image display unit 26 for displaying the information on the commodity corresponding to the sample with the IC tag, the information of which is read. The display sales stand is set so that the commodity can be detected by holding the sample with the IC tag over an antenna of the reader-writer, or set so that the commodity can be detected by bringing the sample with the IC tag out of the range of the antenna of the reader-writer. This enables the display of the information on the commodity, which the customer wishes to know, among pieces of information on the displayed commodities. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a merchandise display / sales stand used when selling merchandise while exhibiting merchandise at stores such as drug stores, supermarkets, and convenience stores.

Conventionally, this type of product display / sales stand has a structure in which an image display device such as a liquid crystal panel and a sound reproduction device such as a speaker are incorporated in the main body of the sales stand, and advertisements of products to be displayed and sold are based on images and sounds. Those that are promoted to promote the sales effect of the product are used.
JP 2006-94890 A

  A merchandise display / sales stand incorporating an image display device and an audio playback device as described above advertises merchandise using images and sounds, and thus exhibits a greater advertising effect than a mere sales stand. However, when such an image display device is used, the same advertisement is constantly flowing, and a sales promotion effect as large as expected cannot be obtained. In particular, when a plurality of products are lined up, there is a problem that the information on the products that the user wants to see is not displayed immediately.

  The present invention has been made in view of the circumstances as described above, and the object of the present invention is to display and sell merchandise in which merchandise information desired to be known is displayed immediately. To provide a stand.

  In order to achieve the above object, the product display / sales stand of the present invention is a product display / sales stand for selling while displaying a plurality of types of products, and includes a sample of each product attached with an IC tag, and a sample. A reader / writer for reading information on the attached IC tag and an image display device for displaying information on a product corresponding to the sample with the read IC tag are provided.

  And it is preferable to set it as the structure provided with the audio | voice reproduction | regeneration apparatus which outputs the audio | voice which matched the image display apparatus in the goods display / sales stand of the said structure.

  The product display / sale stand of the present invention is configured so that the product is detected by holding the sample with the IC tag over the reader / writer antenna, or the sample with the IC tag is set within the range of the antenna of the reader / writer. The product information you want to know can be displayed in the displayed products by setting the product so that the product is detected by taking out the product, so that the same advertising image can be displayed repeatedly Compared with, it can exert a great sales promotion effect.

  Further, by providing a sound reproduction device that outputs sound that matches the image display device, the product description by voice is added to the product description by image display, so that the product information increases and the sales promotion effect can be improved.

  Hereinafter, embodiments of the present invention will be described with specific examples.

  FIG. 1 is a perspective view showing an example of a merchandise display / sales stand according to the present invention as seen obliquely from the front, and FIG. 2 is an explanatory view showing the internal structure of the merchandise display / sales stand shown in FIG.

  This merchandise display / sales stand A is constructed by assembling the internal structure shown in FIG. 2 and attaching a cardboard box 10 so as to cover the front side thereof. The internal structure consists of a steel support that is the skeleton of the product display / sales stand, and a reader / writer, an image display device, a sound reproduction device, and the like attached to the support. The product display / sales stand A is shown in FIG. As shown, only the image display device having the internal structure is exposed at the upper portion of the box 10.

  As shown in FIG. 2, the internal structure support body includes two members, a bottom frame 21 and a back frame 22. The bottom frame 21 is formed by assembling chevron steel into a rectangular shape to form a frame 21a, and spot-shaped steel plates are spot welded to both sides of the frame 21a to form attachment portions 21b. A horizontally long steel plate is used as a back plate 22a, and two angle steels are welded thereto to form leg portions 22b, and the support is attached to the attachment portions 21b erected on both sides of the bottom frame 21 with the back frame 22 attached. The legs 22b are assembled by screwing. In addition, in order to ensure the stability at the time of installation, the rubber leg 21c is attached to the frame 4a of the bottom frame 21 at four places.

  A reader / writer antenna 23 is installed in the frame 21a of the bottom frame 21, and this antenna 23 is connected to an external reader / writer. A reader / writer bracket 24 is attached to the right leg portion 22b of the back frame 22 slightly below the middle, and a reader / writer 25 with a built-in antenna is mounted on it.

  A display panel 26 of the image display device is attached to the back plate 22a of the back frame 22, and speaker brackets 27 are attached to both the left and right leg portions 22b of the back frame 22 slightly above the middle. A speaker 28 as a sound reproducing device is mounted on them. In FIG. 2, the left speaker bracket 27 is hidden and not visible. If a speaker built-in display panel is used, such attachment is not necessary. Moreover, a speaker is not necessarily a necessary component.

  The box 10 is made of corrugated cardboard as described above, and includes a vertical display unit 11 bent in a U-shape and a saucer-shaped display unit 12 attached in front of the lower part thereof.

  The display unit 11 of the box 10 is provided with the window 11a for exposing the display panel 26 having the internal structure as described above, and a plurality of through-hole groups 11b for the speaker 28 are formed on both sides thereof. ing. An explanation or the like corresponding to the position of the reader / writer 25 is displayed below the right through-hole group 11b.

  The display portion 12 of the box 10 has a raised bottom 13, and a bottom frame 21 of the support is accommodated below the raised bottom 13. A sample holder 14 is provided near the front of the display unit 12. An antenna of a reader / writer installed on the bottom frame 21 is provided below the display unit 12, that is, below the sample holder 14. 23 will be located.

  Three cosmetic samples 1, 2, and 3 are placed in the sample holder 14, and IC tags 1a, 2b, and 3b are attached to these samples, respectively. Therefore, when the cosmetic samples 1, 2, and 3 are put in the sample holder 14, the IC tags 1a, 2b, and 3b attached to the cosmetic samples are in the reception range of the antenna 23 of the reader / writer.

  The product display / sales stand A is installed on a product shelf in a drug store, a supermarket, a convenience store or the like, or on a cash register stand or counter in a state where, for example, cosmetics are put in the display unit 12 of the box 10. . The sample holder 14 holds cosmetic samples 1, 2, and 3 with three types of IC tags.

  The image display device is centrally managed by the distribution server. Therefore, in the installed state, the commercial video is usually repeatedly displayed on the display panel 26, and the sound matching the image display device is output from the speaker 28 as necessary. When the consumer pulls out one cosmetic sample from the sample holding unit 14, the communication with the antenna 23 on the lower side of the sample holding unit 12 is interrupted, whereby the product type of the sample is specified and displayed. Detailed product information related to the product is displayed on the panel 26. It is also possible to set so that detailed product information related to the product is displayed on the display panel 26 by holding the sample with the IC tag over the reader / writer 25 above. In any case, the product content corresponding to the sample is received from the distribution server and displayed on the display panel 26.

  Further, the image display device may operate in response to the reading of the IC tag as described above, and may search for product information by a touch panel method as necessary.

  The present invention has been described in detail with reference to one example. However, the product display / sale stand according to the present invention is not limited to the above-described embodiment, and various types can be used without departing from the spirit of the present invention. Of course, changes are possible.

  For example, in the above example, the product display sales stand is an independent sales stand so that it can be installed at an arbitrary place, but each component can be directly attached to the product shelf in the store to be a sales stand. .

It is a perspective view shown in the state which looked at an example of the goods display sale stand concerning the present invention from the front slant. It is explanatory drawing which decomposes | disassembles and shows the internal structure of the goods display sale stand shown in FIG.

Explanation of symbols

A Product display sales stand 1, 2, 3 Sample 1a, 2a, 3a IC tag 10 Box 11 Display bracket 11a Window 11b Through hole group 12 Display portion 13 Raised bottom 14 Sample holding portion 21 Bottom frame 21a Frame body 21b Mounting portion 21c Rubber Leg 22 Back frame 22a Back plate 22b Leg 23 Antenna 24 Reader / writer bracket 25 Reader / writer 26 Display panel 27 Speaker bracket 28 Speaker

Claims (2)

  A product display / sales stand for displaying and selling multiple types of products, a sample of each product with an IC tag attached, a reader / writer for reading information of the IC tag attached to the sample, and the read IC A product display / sales stand comprising an image display device for displaying information on a product corresponding to a sample with a tag. The product display / sale stand according to claim 1, further comprising a sound reproducing device that outputs sound matched with the image display device.

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