JP2003141408A - Selective advertising device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a selective advertising device capable of being easily used and having high advertising effect. SOLUTION: This selective advertising device comprises an advertisement recording means 11 for recording the advertisement information of a commodity 40, an identifying information receiving means 12 communicated with the identifying information recording device 30 in which the identifying information of the commodity 40 is recorded, and receiving the identifying information, an advertisement selecting means 13a for selecting the advertisement information corresponding to the identifying information from the advertisement information recorded in the advertisement recording means 11, and advertising means 14, 15 for displaying and/or announcing the advertisement information selected by the advertisement selecting means 13a.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention appropriately selects necessary information from a large amount of registered information and displays it to advertise, particularly, a selective advertisement suitable for a POP advertisement in a store. It relates to the device.

[0002]

2. Description of the Related Art FIG. 6 is a diagram showing a conventional advertising device. Conventionally, various POPs (Point-Of-Purchase a) have been used in order to stimulate the customer's purchasing will.
Dvertising (advertising at the time of purchase) is lined up at the store, which is effective in promoting sales. Recently, as shown in FIG. 6 (A), there is a device that, when a customer touches the touch screen 61, switches the image on the display 60 to give a detailed description of the product. However, with this type of device, the manufacturer name →
The type of product (lipstick, foundation, etc.) → product name → effect / detailed content needed to be searched in order for the lower layers, which made the operation complicated.

[0003]

In order to simplify the operation, as shown in FIG. 6B, there is a device that uses a bar code of a product. This is such that when the customer operates the barcode reader 62 to read the barcode 40a of the product 40, the description of the product 40 appears on the display 60. However, the bar code reader has proper distance, direction, range, etc. that can read the bar code, and if you are unfamiliar with the operation of the bar code reader,
In many cases, the barcode cannot be read well. Further, since the bar code reader uses a laser or the like, it is not preferable that the light enters the human eyes. In particular, children can be mischievous.

An object of the present invention is to provide a selective advertisement device which can be easily used and has a high advertising effect.

[0005]

The present invention solves the above-mentioned problems by the following means for solving the problems. It should be noted that, for ease of understanding, reference numerals corresponding to the embodiments of the present invention will be given and described, but the present invention is not limited thereto. In order to solve the above problems, the invention of claim 1 provides a product (4
0) advertisement recording means (11) for recording advertisement information, and an identification information recording device (3) for recording identification information of a product (40).
0) and the identification information receiving means (12) for receiving the identification information and the advertisement information corresponding to the identification information when the identification information cannot be received by the identification information receiving means (12). Is selected from the advertisement information recorded in the advertisement recording means (11).
It is a selection advertisement device provided with a) and the advertisement means (14, 15) for displaying and / or producing the advertisement information selected by the advertisement selecting means (13a).

According to a second aspect of the present invention, in the selective advertising device according to the first aspect, the identification information receiving means (12) is
The selective advertisement device is an IC tag reader that communicates with an IC tag to receive identification information.

The invention of claim 3 relates to claim 1 or claim 2.
The selective advertisement device described in (1), further comprising a totaling means (13b) for totaling the number of times of reading for each content according to the content of the identification information received by the identification information receiving means (12). It is a device.

The invention of claim 4 is from claim 1 to claim 3.
In the selective advertising device described in any one of the items above, the advertising means (14) is a selective advertising device characterized by displaying a plurality of advertising information selected by the advertising selecting means on one screen.

[0009]

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, embodiments of the present invention will be described in more detail with reference to the drawings. (First Embodiment) FIG. 1 is a block diagram showing a first embodiment of a selective advertisement device according to the present invention. Selective advertising device 1
0 is an image file 11, an IC tag reader 12, a controller 13, a display 14, and a speaker 15.
It has and. The selective advertisement apparatus 10 communicates with the IC tag 30 attached to the product and reads the tag information recorded in the IC tag 30. When the product is taken out and communication with the IC tag 30 becomes impossible, the selection advertisement device 10 selects an advertisement based on the tag information of the IC tag 30 and displays it on the display 14. The selective advertisement device 10 is
It is installed in the store and customers can operate it freely. In the present embodiment, the selective advertisement device 10 used as a POP for cosmetics will be described as an example.

The IC tag is a data carrier capable of transmitting information without contacting an external device,
"RF-ID (Radio Frequency ID
It is also referred to as "entification tag", "wireless IC tag", "non-contact IC", "non-contact IC label", "non-contact IC tag" or the like. There are ones that transmit by an electromagnetic induction system and ones that transmit by an electrostatic coupling system.

The image file 11 is a portion in which the introduction images of all the products displayed by the selective advertisement device 10 are recorded and registered, and for example, a hard disk, a CD-ROM, a DV.
A D-ROM or the like. The introductory image is, for example, an image of a model of a manufacturer with a red lipstick, an image of a model that wears the lipstick, an image of clothes that looks good, a foundation that looks good, and the like. The image file 11 may record the introduction image of the product, as well as the explanation voice and music related to the image.

The IC tag reader 12 reads the tag information from the IC tag 30 attached to the product. The tag information includes, for example, identification information for identifying each IC tag, information such as the manufacturer name and brand of the product.
It may also include information such as the location where the products are arranged in the store. The IC tag 30 uses a reader / writer to
Since the information can be easily written, it is possible to write the information such as the arrangement location while arranging the products.

When the IC tag 30 is of the electromagnetic induction type, the IC
The tag reader 12 transmits, for example, a 13.56 MHz inquiry radio wave at regular intervals. If the IC tag 30 is in the communication area, electric power is generated by electromagnetic induction of the loop antenna of the IC tag 30. The IC tag 30 uses this power to transmit a response radio wave including the tag information recorded in the memory. The IC tag reader 12 receives the response radio wave and reads the tag information of the IC tag 30.
When the IC tag 30 goes out of the communication area, no electric power is generated and therefore no response radio wave is transmitted. Therefore, I
The C tag reader 12 does not read the tag information of the IC tag 30.

The IC tag reader 12 may be an electrostatic coupling type reader. Here, the electrostatic coupling method utilizes an electrostatic induction action in which one electrode, which is arranged to face each other, is charged with a positive electric charge, and the other electrode is induced with a negative electric charge. An example of such an electrostatic coupling type IC tag is "BiS" manufactured by Motorola.
tatix ”(trademark).

The controller 13 is a control unit that controls the entire selected advertisement apparatus 10. The controller 13
When the C tag reader 12 cannot read the tag information, the advertisement selecting unit 13a selects an introduction image related to the tag information that cannot be read from the introduction images recorded in the image file 11. select.
Further, the controller 13 causes the selected product totaling unit 13b to totalize the brand of the product, the location of the product, and the like based on the tag information that cannot be read. Each time the controller 13 cannot read the tag information, the controller 13 counts the number of times for each content of the product data. By using this aggregation result, it can be seen that the product having a larger number of aggregations has a higher degree of customer interest. Further, it can be seen that the place where the number of totals is large is the place where the customer's attention is likely to be drawn, and by arranging the marketable products in such a place, the sales can be improved. When a plurality of products are continuously taken out, the controller 1
3 temporarily stores the tag information of the IC tag 30 that can no longer be read, and in the order in which the tag information is taken out,
Process sequentially.

The display 14 displays a product introduction image based on the information selected by the controller 13.
The display 14 is, for example, a liquid crystal display or a PDP (Plas).
Any device that can display an image, such as a maDisplay Panel) and a CRT, may be used. Also, display 1
4 is not limited to a device that displays a moving image, but may be a device that displays a still image. The speaker 15 outputs a voice based on the information selected by the controller 13. The number may be single or plural.

FIG. 2 is a flow chart for explaining the product introduction processing of the selective advertisement apparatus of the first embodiment, focusing on the operation of the controller. Before starting the product introduction process, the controller 13 displays various cosmetic image images on the display 14. The controller 13 always uses the IC tag reader 12 for the IC tag 30.
Of the tag information is read (step (hereinafter referred to as “S”) 101) and compared with the tag information stored in advance to monitor whether there is any IC tag 30 that cannot be read (S102). ). If there is an IC tag 30 that cannot be read in S102, the controller 13 totalizes the product data based on the tag information of the IC tag 30 (S103). Next, the controller 13 selects an introduction advertisement related to the tag information from the image file 11 (S10).
4) display the image on the display 14 (S10
5) The voice is played from the speaker 15 (S106).

FIG. 3 is a diagram illustrating a method of using the selective advertisement device according to the first embodiment. A customer who is interested in the product 40 takes out the product 40 from the product shelf 50. Then, the required advertisement information is selected from the image file based on the tag information that cannot be read by the IC tag reader 12, and the advertisement information of the product is displayed on the display 14. At this time, data such as the brand of the product and the location of the product recorded as the tag information is collected and managed in the selected advertisement device 10. By analyzing and analyzing this data, it is possible to easily understand hot-selling products, effective placement locations, and the like.

According to this embodiment, the customer can easily and surely see the introduction image of the product 40 by simply taking out the product 40 from the product shelf 50, which is of interest. Therefore, the advertising effect is high, and the promotion of sales can be expected. The IC tag 3 attached to the product 40
Since the tag information of 0 is aggregated, if you analyze that information,
It is possible to analyze top-selling products and how to arrange products, and further improvement in sales is expected. In particular, since various information is input to the IC tag 30, it can be input easily and quickly.
Highly accurate marketing data can be obtained.

(Second Embodiment) FIG. 4 is a flow chart for explaining the product introduction processing of the selective advertisement apparatus of the second embodiment, focusing on the operation of the controller. Since the configuration of the device is the same as that of the first embodiment, the block diagram is
Omit it. Further, parts that perform the same functions as those of the above-described first embodiment are denoted by the same reference numerals, and redundant description will be omitted as appropriate. Before starting the product introduction process, the controller 13 causes the display 14 to display an image image of a cosmetics maker. The controller 13 always reads the tag information of the IC tag 30 with the IC tag reader 12 (S201), compares it with the tag information stored in advance, and reads the IC tag 3 that cannot be read.
It is monitored whether there is 0 (S202). If there is an IC tag 30 that cannot be read in S202, the controller 13 starts the product introduction process (S202), and displays the model face on the display 14 (see FIG. 5).

Based on the tag information, the controller 13 determines whether the taken-out product is a lipstick (S203), a foundation (S204), an eyeline (S205), or an eyeshadow (S20).
6) It is determined whether it is cheek (S207). If the product is a lipstick, the product data is aggregated (S209), and the model lipstick is changed to the selected product (brand or color) and displayed (S210). Even when the product is a foundation, eyeliner, etc., product data is similarly aggregated (S211, S213, S21).
5, S217), among the model cosmetics of the display 14, only the selected product is changed and displayed (S21).
2, S214, S216, S218).

If it is within the predetermined time (S208), S2
Returning to 01, the images are changed and displayed one after another. When the predetermined time has passed (S208), the process is terminated (S21).
9), the image image of the cosmetics manufacturer is displayed again on the display 14.

FIG. 5 is a diagram illustrating a method of using the selective advertisement device according to the second embodiment. A customer who is interested in the cosmetics 40 takes out the cosmetics 40 from the product shelf 50. Then, the extracted cosmetics are attached to the model face 14 a and displayed on the display 14. At this time, data such as the brand of cosmetics and the location of the cosmetics recorded as the tag information is collected and managed in the selected advertisement device 10. By analyzing and analyzing this data, it is possible to easily understand hot-selling products, effective placement locations, and the like.

According to this embodiment, since the image of the model with the cosmetics selected by the customer is displayed, the compatibility of the cosmetics can be easily understood and the customer's willingness to purchase is stimulated. Also,
Also in this embodiment, since the tag information is aggregated, highly accurate marketing data can be obtained.

(Modifications) The present invention is not limited to the above-described embodiments, but various modifications and changes can be made, which are also within the scope of the present invention. For example, in the first embodiment, there is no display 14 and there is a speaker 15
Even with just one, audio advertising can be expected. Also,
Although cosmetics have been described as an example of the commercial product for advertisement, the commercial product can be used for any commercial product. For example, in the second embodiment, clothes may be coordinated on the display. Furthermore, the transmission method of the IC tag is not limited to the above-mentioned method, and the same effect can be obtained even if it is an electromagnetic coupling method or a microwave method.

[0026]

As described in detail above, according to the invention of claim 1, if the identification information recording device which records the identification information of the commodity is communicated with and the identification information cannot be received,
Since the predetermined advertisement information is displayed and / or pronounced from the advertisement information recorded in the advertisement recording means, the operation is simple.

According to the second aspect of the present invention, the identification information receiving means is an IC tag reader that communicates with the IC tag to receive the identification information. Therefore, the product advertisement can be viewed easily and reliably.

According to the third aspect of the invention, the number of times of reading is summed up for each content according to the content of the identification information received by the identification information receiving means, so that highly accurate marketing data can be obtained.

According to the invention of claim 4, since a plurality of advertisement information selected by the advertisement selecting means is displayed on one screen, it is possible to confirm the state in which various products are combined.

[Brief description of drawings]

FIG. 1 is a block diagram showing a first embodiment of a selective advertisement device according to the present invention.

FIG. 2 is a flowchart illustrating the product introduction process of the selective advertisement device according to the first embodiment, focusing on the operation of the controller.

FIG. 3 is a diagram illustrating a method of using the selective advertisement device according to the first embodiment.

FIG. 4 is a flowchart illustrating the product introduction process of the selective advertisement device according to the second embodiment, focusing on the operation of the controller.

FIG. 5 is a diagram illustrating a method of using the selective advertising device according to the second embodiment.

FIG. 6 is a diagram showing a conventional advertising device.

[Explanation of symbols]

10 Optional advertising device 11 image files 12 IC tag reader 13 Controller 13a Advertisement selection section 13b Selected product counting section 14 display 15 speakers 30 IC tag 40 products 50 product shelves

Claims (4)

[Claims] 1. An advertisement recording means for recording advertisement information of a product, an identification information receiving means for communicating with an identification information recording device recording identification information of a product and receiving the identification information, the identification information receiving means. When the identification information cannot be received in, the advertisement selection unit selects the advertisement information corresponding to the identification information from the advertisement information recorded in the advertisement recording unit, and the advertisement selection unit selects the advertisement information. A selective advertising device comprising an advertising means for displaying and / or pronouncing advertising information. 2. The selective advertisement apparatus according to claim 1, wherein the identification information receiving unit is an IC tag reader that communicates with an IC tag to receive the identification information. 3. The selective advertisement apparatus according to claim 1, further comprising a counting unit that counts the number of times of reading for each content of the identification information received by the identification information receiving unit. Selective advertising device characterized by. 4. Any one of claims 1 to 3
In the selective advertising device described in the paragraph 1, the advertising means displays a plurality of advertising information selected by the advertising selecting means on one screen.