JP2007286844A - Advertising method, advertising program, and advertising system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertising method, an advertising program and an advertising system for making it unnecessary for a user to input his or her own telephone number, and for preventing the input mistake or mischievous input of a telephone number without letting an advertiser know the telephone number, and for performing advertising cost charging closely corresponding to advertising effects. <P>SOLUTION: This advertising method comprises a step for collating ID information acquired through a user computer 4 with ID information preliminarily stored in a database server 8: a step for acquiring a selection signal showing that advertisement information 29 has been selected through the user computer 4; a step for performing telephone contact between the user and the advertiser when the acquired ID information is matched with the ID information in the database server 8; and a step for performing charging based on the telephone contact. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an advertisement method, an advertisement program, and an advertisement system, and more particularly, to a click-to-call advertisement method using the Internet and a telephone. INDUSTRIAL APPLICABILITY The present invention is suitable for obtaining a more reliable advertising effect using customer authentication and preventing information input mistakes and mischief by a customer.

  2. Description of the Related Art Conventionally, a pay-per-click (Pay per Click) method has been used as one method of advertising using an Internet WEB page. The pay-per-click method is a method in which an advertising agent charges an advertising fee to an advertiser according to the number of clicks of an advertisement displayed on a WEB page. For example, when an advertisement posted on a WEB page of a portal (entrance) site is selected (clicked) by a customer as a user who has viewed the page, detailed information regarding the advertisement can be viewed. Detailed information of the advertisement (for example, a WEB page of the company site created by the advertiser) is displayed by the click of the customer. The advertiser pays the advertising cost to the administrator of the portal site according to the number of clicks of the advertisement.

  Such a method is often used in a portal site where there are many users (viewers) and a high advertisement effect can be obtained. The administrator of the portal site places an advertising space on a part of the WEB page of his site and advertises it by lending the advertising space to the advertiser. Collect advertising expenses from the main. Portal sites generally have many users, and you can expect many clicks on ads. Therefore, a high advertising effect can be expected for the advertiser, and various advertising information can be easily reached for the user.

  According to this pay-per-click method, the advertising fee is charged according to the number of clicks on the advertisement. Compared to the method in which the advertising fee is charged according to the advertisement period, size, number of rows, and medium type Relatively high relevance between advertising effectiveness and advertising costs. Therefore, there is little irrationality that there is almost no advertising effect even though the advertising cost is high, and the advertiser can also obtain a relatively high satisfaction.

  However, this pay-per-click advertising method is very suitable for cases where the advertiser does not have his / her own WEB site or the advertiser wants to contact the user (customer) directly. Have difficulty. Also, even if the user clicks on the ad or clicks intentionally repeatedly, the advertising cost will be charged according to the number of clicks, so the relevance between the advertising effect and the advertising cost will be low Sometimes it ends up.

Therefore, a method is also proposed in which the advertiser's phone number is posted on the WEB page together with the advertisement, and when the user who sees it makes a phone call to the advertiser, the advertising cost is generated based on the phone call. (For example, see Patent Document 1). Note that one method of the advertising method described in Patent Document 1 is called a pay-per-call method.
JP 2005-115945 A

  However, since the thing of patent document 1 is a thing in which a user can call an advertiser based on the telephone number published on the WEB page, the problem that the user himself / herself has to make a call is troubled. Have. There is a possibility of making a mistake in the telephone call, and the call charge will be generated on the user side. Also, the user's own telephone number may be known to the advertiser by the caller number notification.

  Therefore, when the user clicks on the advertisement posted on the WEB page, a method is also conceivable in which a call is made from the advertiser side to the user. This method is called a click-to-call (CTC) method. For example, when the user clicks on an advertisement and enters the user's own telephone number, the administrator of the portal site mediates the telephone connection between the user and the advertiser. As a result, the call charge can be borne by the administrator side, and the telephone number of the user can be prevented from being known to the advertiser side.

  However, even if this method is used, if the user enters the wrong phone number, or if another user's phone number is entered for the purpose of mischief, phone calls will be made to other people, not the user, and advertising effects cannot be expected. Not only will this be a nuisance to others who are not familiar with the phone. If the advertising cost is charged even when the telephone connection between another person and the advertiser is mediated, the advertiser has to pay the advertising cost and the telephone fee for the telephone connection where the advertising effect cannot be expected.

  The present invention has been made in view of the above circumstances, and it is not necessary for the user to input his / her telephone number, and the telephone number is not known to the advertiser, so that the telephone number can be entered incorrectly or mischievously. It is an exemplary problem to provide an advertisement method, an advertisement program, and an advertisement system that can be prevented and that can perform advertisement cost billing that closely corresponds to the advertisement effect.

  In order to solve the above-mentioned problem, an advertising method as an exemplary aspect of the present invention includes registered information set for each user via an information communication device for a user to browse the advertiser's advertising information. The advertisement information is selected, the step of comparing the acquired registration information with the registration information in the user database stored in advance in the database server connected to the information communication device via the Internet, And when the acquired registration information matches the registration information in the user database, the user and the advertiser are based on the selection signal. The method includes a step of making a telephone contact and a step of charging based on the telephone contact.

  Since the phone call is made after identifying (authenticating) the user by comparing the registration information acquired via the information communication device with the registration information in the user database, the user of the advertising information is surely called. It can be performed. No telephone contact is made to anyone other than the user due to an error in registration information input by the user or input of false registration information due to mischief. Therefore, it is possible to make a telephone call without fail to a user who desires to provide advertisement information, and a high advertisement effect can be exhibited. Since billing is performed based on the telephone communication, there is a high relevance between the advertising cost and the advertising effect, and there is no unreasonable fact that “the advertising cost is high even though the advertising effect is low”.

  Registration information is information set for each user such as ID information, password, etc., and information for identifying the user (user identification information) along with the user's own name, address, telephone number, e-mail address, etc. ). For example, in a database server, a large number of registration information registered in advance by a large number of users is stored as a user database.

  The registration of the user identification information is performed as follows, for example. That is, the user inputs his / her mail address and telephone number, and an e-mail describing a predetermined telephone number is transmitted to the mail address. E-mail with new ID information and password if the phone number is set to the specified phone number and the number notified by the caller ID notification matches the phone number entered by the user Is sent to the user's email address. Then, the user's mail address, telephone number, ID information, password, and the like are registered in the database server as user specifying information. When the user inputs registration information such as ID information and a password to the information communication device, the registration information is collated with the registration information in the user database. Of course, an e-mail address, a telephone number, or the like described in a document sent from the user by mail or the like may be used.

  The ID information is identification information that is configured using numbers, alphabets, and the like, and is allocated in advance for each user. Of course, a number or alphabet selected by the user in advance may be used as the ID information.

  The selection signal indicates that the user has selected the advertisement information. For example, when advertisement information is displayed on the screen of a computer as an information communication device, when a user clicks on the advertisement information, a selection signal is transmitted from the computer.

  Note that charging here means that an advertiser (for example, an advertising agent) who performs this advertising method charges an advertising cost to the advertiser.

  The telephone communication between the user and the advertiser may be performed by connecting the telephone communication from the telephone repeater to the user and the telephone communication from the telephone repeater to the advertiser.

  Since the telephone repeater makes a phone call to the user and the advertiser and connects them, there is no need for the user to make a call to the advertiser. There is no worry to be known. In addition, since a communication connection cost such as a call charge is not incurred for the user, the advertisement method is easy to use for the user, and a higher advertising effect can be exhibited. Note that the telephone repeater means a device capable of receiving, responding, transferring, connecting, etc., telephone communication (call), and is a concept including, for example, a CTI (Computer Telephony Integration) server.

  You may make it charge on the condition that both the telephone contact to a user and the telephone contact to an advertiser were materialized.

  Billing is done only when both telephone contact with the user and telephone contact with the advertiser are established, so the advertising cost and the advertising effect are more highly related. There is no irrationality such as “high advertising costs”. Here, the establishment of the telephone contact means a state in which the telephone contact from the telephone repeater responds to the incoming call at the call destination, and does not include a busy state and a state of an unanswered call.

  When telephone communication is not established with either the user or the advertiser, a step of notifying establishment of telephone communication toward the other of the user or the advertiser may be further included.

  Either the user or the advertiser who has established the telephone contact can take a response such as disconnecting the telephone by notifying that the telephone contact has not been established. Notifying that the telephone contact is not established means, for example, sending a voice message such as “You are calling the other party, but you cannot answer the phone”. One person can quickly know that the other person cannot answer the call due to absence or the like, and does not wait unnecessarily for the other person to answer the call. Therefore, this advertising method is very convenient and easy to use for both users and advertisers.

  When either the user or the advertiser is in a call, the method may further include a step of notifying the other of the user or the advertiser that the telephone communication is not established due to the call.

  Either the user or the advertiser who has established the telephone contact can take a response such as disconnecting the telephone by notifying that the telephone contact has not been established during the call. Notifying that a telephone call has not been established during a call means, for example, sending a voice message such as “the other party is in a call with another person and cannot answer the call”. One person can quickly know that the other person is busy and can't answer the call, and never waits for the other person to answer the call. Therefore, this advertising method is very convenient and easy to use for both users and advertisers.

  In the case where the telephone call is not established due to a call, the telephone relay unit may further have a step of making a telephone contact again toward one side.

  Since the telephone contact is made again when the telephone call is not established due to a call, the telephone contact between the user and the advertiser can be more reliably established. Since telephone communication can be established without fail, it is possible to expect higher advertising effectiveness. Further, it is not necessary for the user to select the advertisement information again for the telephone contact again, and the user can use this advertisement method conveniently.

  The telephone communication between the user and the advertiser may be further reduced if the telephone communication between the user and the advertiser is disconnected within a predetermined time.

  By reducing billing for phone calls that are less than a certain amount of time, that is, phone calls that are not expected to have an advertising effect, the relationship between advertising effectiveness and advertising costs can be further increased, and the advertiser's satisfaction with the advertising costs can be improved. Can be increased. If the amount of money to be reduced is the same as the amount charged when a telephone call is established, it is possible to prevent an advertising expense from being generated in a short-time call. Of course, the amount of money to be reduced can be increased or decreased according to the call time. If the telephone connection is disconnected within the predetermined time, the mobile phone automatically disconnects due to poor radio waves, or the IP telephone or Internet telephone automatically disconnects due to poor communication conditions of the communication network such as the Internet. Etc. are considered.

  A configuration may be adopted in which, after the telephone communication between the user and the advertiser is disconnected, when a selection signal is acquired again from the user within a certain time, a new charge is not performed.

  When telephone contact between the same user and advertiser is repeated within a predetermined time, even if the telephone contact is made a plurality of times, there is almost no difference in advertising effectiveness from a single telephone contact. For example, when the user remembers that he / she forgot to confirm with the advertiser after disconnecting the phone, he / she selects the same advertisement information again and contacts the advertiser by telephone. In such a case, by not newly charging, the relevance between the advertising effect and the advertising cost can be further increased, and the advertiser's satisfaction with the advertising cost can be enhanced.

  An advertisement program as another exemplary aspect of the present invention is a function for causing a computer to acquire registration information set for each user via an information communication device for allowing the user to view the advertiser's advertisement information. And a function for collating the acquired registration information with registration information in a user database stored in advance in a database server connected to an information communication device via the Internet, and indicating that advertisement information has been selected If the function that allows the selection signal to be acquired via the information communication device matches the acquired registration information and the registration information in the user database, the user and the advertiser are contacted based on the selection signal. And a function of charging based on telephone contact.

  Since the phone call is made after identifying (authenticating) the user by comparing the registration information acquired via the information communication device with the registration information in the user database, the user of the advertising information is surely called. It can be performed. No telephone contact is made to anyone other than the user due to an error in registration information input by the user or input of false registration information due to mischief. Therefore, it is possible to make a telephone call without fail to a user who desires to provide advertisement information, and a high advertisement effect can be exhibited. Since billing is performed based on the telephone communication, there is a high relevance between the advertising cost and the advertising effect, and there is no unreasonable fact that “the advertising cost is high even though the advertising effect is low”.

  The advertisement system as still another exemplary aspect of the present invention is connected to an information communication device for allowing a user to browse an advertiser's advertisement information via the Internet, and registration information set in advance for each user is stored. A database server having a stored user database, a WEB server for acquiring a selection signal indicating that registration information and advertisement information input by the user have been selected via an information communication device, and a WEB server A telephone repeater that relays and connects telephone communication between the user and the advertiser based on the selection signal when the acquired registration information matches the registration information in the user database. It is characterized by.

  Since the database server has a user database, it is possible to efficiently and simply collate the registration information acquired by the WEB server with the registration information in the user database. In addition, when both registration information matches, the telephone repeater relays and connects the telephone communication between the user and the advertiser based on the selection signal. It can be performed and a high advertising effect can be exhibited. Therefore, a telephone contact is not made to anyone other than the user due to an input error of registration information by the user or input of false registration information due to mischief.

  Further objects and other features of the present invention will become apparent from the preferred embodiments described below with reference to the accompanying drawings.

  According to the present invention, since the user is authenticated in advance and the advertisement information is surely provided to the user, a high sense of security and convenience can be exhibited for both the user and the advertiser. , Can exert a high advertising effect. In addition, the advertisement effect and the billing of the advertisement cost can be highly related, and the unreasonable fact that “the advertisement cost is high although the advertisement effect is low” does not occur. If the telephone communication between the user and the advertiser is relayed by a telephone repeater, the telephone number of the user can be avoided and the telephone number of the user cannot be transmitted to the advertiser. .

[Embodiment]
Hereinafter, advertising system S2 concerning Embodiment 1 of the present invention is explained using a drawing. FIG. 1 is a schematic block diagram showing the overall configuration of the communication system S1. The communication system S1 includes a user phone 2, a user computer 4 as an information communication device, an advertiser phone 12, and an advertisement system S2. The advertisement system S2 is managed by an administrator of the portal site, and includes a WEB server 6, a database server 8, and a CTI server 10 as a telephone repeater.

  The user phone 2 and the advertiser phone 12 are used for telephone communication (call) between the user and the advertiser. The user telephone 2 and the advertiser telephone 12 perform voice communication via a communication network capable of voice communication such as the public telephone network 30 so that the user and the advertiser can make a call. The user telephone 2 and the advertiser telephone 12 may be any telephones that can communicate over the public telephone network 30 or the like, and may be fixed telephones, mobile telephones, or PHS.

  The user computer 4 is for a user to browse the advertisement information 29, and is configured to include a display unit 4a, a housing 4b, a mouse 4c, and a keyboard 4d as shown in FIG. A main memory 4e, a hard disk 4g, a CPU 4f for performing calculations and the like are built in 4b.

  A WEB browser is held in the hard disk 4 g of the user computer 4. The WEB browser is software for browsing WEB pages in various servers connected via the Internet 20. The user computer 4 uses a WEB browser to display the WEB page on which the advertisement information 29 (see FIGS. 4B and 4C) is displayed on the display unit 4a, and allows the user to browse the advertisement information 29. be able to.

The user computer 4 is connected to the WEB server 6 through the Internet 20 so as to be able to transmit and receive information, and can transmit and receive information to and from the WEB server 6 using a WEB browser. User registration to the advertising system S2 and authentication by login are performed by transmitting and receiving information between the user computer 4 and the WEB server 6 using a WEB browser.

User registration means adding registration information 8c to the user's name, telephone number, mail address, etc. acquired by the WEB server 6 and storing it in the database server 8 as user identification information 8d. Registration information is information set for each user, and in this embodiment, ID information is handled as registration information.

Login means that the user transmits ID information to the WEB server 6 in order to use the advertising system S2, and authenticates that the user is registered in advance. The ID information acquired by the WEB server 6 is collated with registration information 8c included in the user specifying information 8d stored in the database server 8 (details will be described later). As a result of the collation, when the two match, the user and the advertiser can be contacted by telephone, and the acquired ID information is transmitted to the database server 8.

  As schematically shown in FIG. 3, the WEB server 6 is a server computer having a storage device such as a hard disk 6 a therein, and is connected to the user computer 4 via the Internet 20. The hard disk 6a of the WEB server 6 stores data for constructing the WEB page of the portal site.

  The WEB page of the portal site includes a page constituting the login screen 22 (see FIG. 4A), a page constituting the advertisement selection screen 25 (see FIG. 4B), and a common screen 34 (FIG. c) see) and the like. The login screen 22 includes a registration information input unit 24 for a user who has already registered a user to log in, and a user registration start unit for a user who has not performed user registration to perform user registration. 26.

  When the user inputs ID information into the registration information input unit 24 using the WEB browser of the user computer 4 and selects (clicks) the send button 32, the ID input from the user computer 4 toward the WEB server 6 Information is transmitted.

  The advertisement selection screen 25 includes a main posting part 27 and an advertisement posting part 28. The main posting unit 27 is used as a search result display space in which information search results performed by the user are displayed and an information space in which the latest news / weather information and the like are posted. The advertisement placement unit 28 is used as an advertisement space for lending to an advertiser, and advertisement information 29 is posted on the advertisement placement unit 28.

  When the user browses the advertisement information 29 using the WEB browser of the user computer 4 and selects (clicks) the advertisement information 29, a selection signal is transmitted from the user computer 4 to the WEB server 6. It has a configuration. The selection signal includes click information indicating that the advertisement information 29 has been clicked, and advertiser instruction information indicating an advertiser corresponding to the advertisement information 29. When acquiring the selection signal, the WEB server 6 transmits the selection signal to the database server 8.

  When the user accesses the portal site, the login screen 22 is first displayed on the display unit 4a of the user computer 4, and the advertisement selection screen 25 is displayed after logging in. Also good. Conversely, when the user accesses the portal site, the advertisement selection screen 25 is first displayed on the display unit 4a of the user computer 4, and the login screen 22 is displayed after selecting the advertisement. It may be configured. Of course, the common screen 34 may be displayed first, and either login or advertisement selection may be performed first.

  As schematically shown in FIG. 5, the database server 8 is a server computer having a storage device such as a hard disk 8 a therein, and is connected to the WEB server 6. A user database 8b and an advertiser database 8e are constructed and stored in the hard disk 8a of the database server 8. User identification information 8d is held in the user database 8b, and advertiser information 8f is held in the advertiser database 8e. The user identification information 8d includes ID information as registration information 8c together with the user's name, address, telephone number, mail address, and the like. The advertiser information 8f includes an advertiser's store name, telephone number, mail address, address, and the like.

  When the database server 8 obtains the ID information from the WEB server 6, it collates with the ID information as the registration information 8c in the user database 8b, and when both ID information matches, the user identification information 8d reads the user. The function of extracting the telephone number of The extracted telephone number of the user is transmitted to the WEB server.

  When acquiring the selection signal, the database server 8 has a function of extracting the advertiser's telephone number from the advertiser information 8f corresponding to the advertiser instruction information included in the selection signal. The extracted telephone number of the advertiser is transmitted to the WEB server 6.

  If the WEB server 6 does not receive the user's telephone number for a certain period after transmitting the ID information input from the user computer 4 to the database server 8 (that is, if both ID information do not match), the user A sign failure signal for causing the WEB browser to display that the ID information does not match is transmitted to the computer 4. Further, the WEB server 6 transmits the received user telephone number and advertiser telephone number to the CTI server 10.

  As schematically shown in FIG. 6, the CTI server 10 is a server computer having a hard disk 10 a therein, and is connected to the WEB server 6.

  The CTI server 10 is also connected to the public telephone network 30 and has a function of performing telephone contact with the user telephone 2 and the advertiser telephone 12 based on the received telephone number of the user and the telephone number of the advertiser. In addition, it also has a function of relaying and connecting calls between the user phone 2 and the advertiser phone 12. In addition, it has a function of charging advertising expenses based on the relay connection.

  An IVR (automatic voice response) program 10 b is held in the hard disk 10 a of the CTI server 10. The CTI server 10 uses the IVR program to make various voice notifications to the user phone 2 and the advertiser phone, for example, when the advertiser phone 12 is busy, You can make a voice notification such as "I can't answer the call while talking to another person."

  Next, a procedure for providing advertisement information by the advertisement system S2 of the present invention will be described with reference to the flowchart shown in FIG.

  First, when the user inputs the URL corresponding to the WEB page of the portal site into the WEB browser of the user computer 4, the login screen 22 is displayed on the display unit 4a (S.1). If the user has already been registered, the user's ID information is input to the registration information input unit 24 (S.2). The registration information input unit 24 may be configured to input a password in addition to the ID information. When the user uses the portal site for the first time (when not registered), when the user registration start unit 26 on the login screen 22 is selected, a new registration screen (not shown) is displayed and new registration is possible. It has become.

  When the user clicks a transmission button 32 provided in a part of the registration information input unit 24, the input ID information is transmitted to the WEB server 6 (S.3). When receiving the ID information, the WEB server 6 transmits the ID information to the database server 8. Then, the database server 8 collates the acquired ID information with the registered information 8c in the user database 8b (S.4). When the acquired ID information matches the ID information in the registration information 8c, the advertisement selection screen 25 is displayed on the display unit 4a of the user computer 4 (S.5).

  When the user clicks on the advertisement information 29 posted on the advertisement placement unit 28, a selection signal is transmitted to the WEB server 6 (S.6). When receiving the selection signal, the WEB server 6 transmits the selection signal to the database server 8. In the database server 8, the advertiser's telephone number is extracted from the advertiser information 8f in the advertiser database 8e (S.7), and the user's telephone number is also extracted from the user identification information 8d in the user database 8b. (S.8).

  The extracted telephone number of the user and the telephone number of the advertiser are sent to the CTI server 10, and the CTI server 10 makes a telephone call to the user telephone 2 and the advertiser telephone 12 based on the extracted telephone number. (S.9).

  When both the user and the advertiser answer the telephone (S.10), the CTI server 10 relays and connects the call between the user telephone 2 and the advertiser telephone 12 (S.11). Here, the advertiser is charged with a certain advertising cost (for example, 50 yen) (S.12).

  In this embodiment, when a URL is input to the WEB browser, the login screen 22 is displayed. First, the advertisement selection screen 25 is displayed, and the user displays the advertisement information 29. The login screen 22 may be displayed when clicked. When the common screen 34 is displayed first and the user clicks the advertisement information 29, the login screen 22 is displayed. When the ID information is input to the registration information input unit 24 and the transmission button 32 is clicked, The advertisement selection screen 25 may be displayed.

  Next, when the call between the user and the advertiser is disconnected (S.13), the call time between the user and the advertiser is longer than a predetermined time (for example, 6 seconds) (S.14), and the call When a certain time (for example, 10 minutes) or more has elapsed after cutting (S.15), the advertising cost is fixed at 50 yen (S.16).

  If the call time between the user and the advertiser does not reach the predetermined time (S.14), the charged advertising cost is reduced by, for example, 30 yen (the advertising cost is 20 yen) (S.17). The amount to be reduced can be freely set within a range not exceeding the amount charged, or a plurality can be set according to the call time.

  The call time between the user and the advertiser is a predetermined time or longer (S.14), and the same user clicks the same advertisement information 29 within a predetermined time after the call is disconnected (S.15). If the call with the advertiser is relayed again, no new advertising costs are charged (S.18).

  If the ID information received by the WEB server 6 does not match the registration information 8c in the user database 8b, the user's login is rejected, and the message “ID information is different” is displayed on the user computer 4. To part 4a (S.19).

  If either one of the user or the advertiser does not answer the call (S.20), it is determined whether one of them is busy (S.21). As a result of the determination, if the call is in progress, the CTI server 10 uses the IVR program 10b in the hard disk 10a to give a voice notification to the other side that "The call cannot be connected because the call is in progress" (S. 22). When the number of calls is less than a set number (for example, 3 times) (S.23), the CTI server 10 makes telephone contact with the user and the advertiser again. The set number of times may be arbitrarily changed. If the CTI server 10 has made a telephone call a set number of times, the telephone call is not made again. Alternatively, it may be configured such that only one of the busy telephones is disconnected, and only one of the telephones is contacted again.

  When one side is not busy (S.21), that is, when there is an unattended call, for example, after 30 seconds have elapsed, the CTI server 10 uses the IVR program 10b in the hard disk 10a to call the other party "I can't answer the call," but sends a voice notification (S.25) and hangs up.

  When neither the user nor the advertiser answers the telephone (S.20), for example, the telephone call between the user and the advertiser is disconnected after 30 seconds (S.24).

Note that even if one party disconnects because the unanswered call does not answer the call (S.25), if neither the user nor the advertiser answers the call, the call is disconnected ( Even in S.24), the telephone contact may not be performed again after the telephone is disconnected. Of course, the telephone contact may be repeated once or a plurality of times after the telephone is disconnected.

  As mentioned above, although preferable embodiment of this invention was described, this invention is not limited to these, A various deformation | transformation and change are possible within the range of the summary. Of course, the predetermined time may be arbitrarily changed.

It is a schematic block diagram which shows the whole structure of the communication system which concerns on embodiment of this invention. It is a block diagram which shows schematic structure of the user computer shown in FIG. It is a block diagram which shows schematic structure of the WEB server shown in FIG. The example of a screen of a user computer is shown, (a) is an initial screen, (b) is an advertisement insertion screen, and (c) is an example of an initial screen. It is a block diagram which shows schematic structure of the database server shown in FIG. It is a block diagram which shows schematic structure of the CTI server shown in FIG. It is a flowchart explaining the flow in which a user logs in to the advertising system S2 according to the embodiment of the present invention, makes a call with an advertiser, and is charged for advertising costs.

Explanation of symbols

S1: Communication system S2: Advertising system 2: User phone 4: User computer (information communication equipment)
4a: Display unit 4b: Housing 4c: Mouse 4d: Keyboard 4e: Main memory 4f: CPU
4g: hard disk 6: WEB server 6a: hard disk 8: database server 8a: hard disk 8b: user database 8c: registration information 8d: user identification information 8e: advertiser database 8f: advertiser information 10: CTI server (telephone relay) )
10a: Hard disk 10b: IVR program 12: Advertiser phone 20: Internet 22: Login screen 24: Registration information input section 25: Advertisement selection screen 26: User registration start section 27: Main posting section 28: Advertisement posting section 29: Advertisement Information 30: Public telephone network 32: Send button 34: Common screen

Claims (10)

Obtaining registration information set for each user via an information communication device for a user to view the advertiser's advertising information;
Collating the acquired registration information with registration information in a user database stored in advance in a database server connected to the information communication device via the Internet;
Obtaining a selection signal indicating that the advertisement information has been selected via the information communication device;
When the acquired registration information matches the registration information in the user database, performing telephone contact between the user and the advertiser based on the selection signal;
Billing based on the telephone contact. An advertising method comprising:   The telephone contact between the user and the advertiser is performed by connecting a telephone contact from the telephone repeater to the user and a telephone contact from the telephone repeater to the advertiser. The advertising method according to 1. Said billing,
The advertisement method according to claim 2, wherein the advertisement method is performed on condition that both the telephone contact to the user and the telephone contact to the advertiser are established.   The method further comprises a step of notifying that the telephone communication is not established toward the other of the user or the advertiser when telephone communication is not established with either the user or the advertiser. 3. The advertising method according to 3.   In the case where either one of the user or the advertiser is in a call, the method further comprises a step of notifying the other of the user or the advertiser that a telephone communication is not established due to a call. The advertising method according to claim 3.   6. The advertising method according to claim 5, further comprising a step of making a telephone contact from the telephone repeater toward one side when the telephone is not established due to the telephone conversation.   7. The method according to claim 1, further comprising a step of reducing a charge due to the telephone communication when the telephone communication between the user and the advertiser is disconnected within a predetermined time. An advertising method given in any 1 paragraph. The new charge is not performed when the selection signal is acquired again from the user within a predetermined time after the telephone communication between the user and the advertiser is disconnected. The advertising method according to claim 7. On the computer,
A function that allows a user to acquire registration information set for each user via an information communication device for browsing the advertiser's advertising information;
A function of collating the acquired registration information with registration information in a user database stored in advance in a database server connected to the information communication device via the Internet;
A function for obtaining a selection signal indicating that the advertisement information has been selected via the information communication device;
A function for performing telephone communication between the user and the advertiser based on the selection signal when the acquired registration information matches the registration information in the user database;
An advertisement program characterized by realizing the ability to charge based on the telephone contact. The user is connected to an information communication device for browsing the advertiser's advertisement information via the Internet, has a user database therein, and registered information set in advance for each user in the user database. A stored database server;
A WEB server that acquires registration information input by the user via the information communication device and acquires a selection signal indicating that the advertisement information has been selected via the information communication device;
A telephone relay means for performing telephone communication between the user and the advertiser based on the selection signal when the acquired registration information matches the registration information in the user database. Advertising system characterized by being made.