JP2010020527A - Information processing apparatus, reward decision method, and reward decision program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To promote operation of efficient affiliate service by increasing the turnover of operators, regarding transactions performed using synchronous communication between a user and an operator. <P>SOLUTION: An information processing apparatus 101, which monitors synchronous communication started between a user and an operator as the user selects a link set on a Web advertisement, includes: a communication recording section 205 for recording continuation time of synchronous communication between the user and the operator and an estimated amount for transactions due to the synchronous communication; and a reward amount decision section 204 for deciding a reward amount to an affiliater of the Web advertisement so that the reward amount has a negative correlation with the recorded continuation time and has a positive correlation with the estimated amount of recorded transactions, thereby promoting, for the affiliater, operation of a Web site so as to increase the turnover of operators. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an information processing apparatus, a reward determination method, and a reward determination program for monitoring synchronous communication started by selecting a link set on Web content.

  An affiliate program (success reward advertisement: Affiliate Program) that spreads an advertisement link to a predetermined web page on the web page and gives a predetermined reward to the affiliate when the link is clicked by the user is widespread ( For example, see Patent Document 1). When the advertisement link is clicked as described above, the transition is made to a predetermined Web page, or since some kind of transaction is established in the service provided by the predetermined Web page, it is in the interest of the advertiser. Many of the affiliates are managers of link source web pages. Among affiliate programs, those that generate rewards for page transitions are particularly called pay per clicks.

In addition, there is an incoming billing advertisement business in which a telephone call from a user is received at a telephone number posted on a Web page or the like. This is called a pay per call. In pay-per-click, the reward is determined according to the number of clicks, whereas in pay-per-call, the reward is determined according to the number of calls. In pay-per-call, a telephone log (number of calls, telephone time) from a user is acquired, and an effect measurement according to a transaction using the telephone and payment of a reward are made possible.
Japanese Patent No. 3863365

  In the case of a conventional affiliate program, it is considered that the longer the service is used by the advertiser, the longer the user stays for a long time. This concept is not limited to affiliate programs and is accepted by all Web services. This is because the provision of the Web page is realized completely without human intervention, and the increase in the cost on the service side according to the service usage time of the user can be ignored.

  However, some services using the above affiliate programs trigger a synchronous communication such as a telephone call from a link on a Web page. In an affiliate link that transitions from browsing a Web page to a synchronous communication such as a telephone call to the operator, the longer the service usage time (synchronous communication duration) of the user, the higher the labor cost of the operator. Since the labor cost is higher than the cost for providing the Web page as described above, it is desirable for the advertiser to establish a transaction with the user in as short a service usage time as possible.

  For example, consider the case where a user contacts a travel agency specialist operator, browses a web page while consulting with the operator, and reviews a travel plan. In such a case, an affiliate program can be used for the link that triggers the synchronous communication with the operator, and a reward based on the contract amount can be paid to the affiliate. On the other hand, since the operator, who is a human resource, is occupied by communication with the customer until the contract is concluded, the business owner wants to shorten the communication time in order to increase the turnover rate of the operator. In such a business model, the remuneration standard of increasing the remuneration amount as the phone is called for a long time like pay-per-call is not used.

  The present invention has been made to solve such a problem, and it is an object of the present invention to provide an affiliate with an incentive to shorten the duration of synchronous communication between a user and an operator and promote efficient service management. And

  (1) In order to achieve the above object, the information processing apparatus according to the present invention monitors synchronous communication started between a user and an operator when a link set on a Web advertisement is selected by the user. An information processing apparatus, wherein the communication recording unit records a duration of the synchronous communication between the user and the operator and an evaluation value of a transaction caused by the synchronous communication, and is negative with respect to the recorded duration A compensation amount determination unit that determines a compensation amount to the affiliate of the Web advertisement so as to have a correlation and a positive correlation with the recorded evaluation value of the transaction.

  As described above, the information processing apparatus of the present invention has a negative correlation with the duration of the synchronous communication started between the user and the operator, and has a positive correlation with the transaction evaluation amount. Determine the amount of remuneration. Therefore, for example, the reward amount to the affiliate is determined so as to increase as the connection time of the telephone connected by the link decreases and as the transaction evaluation value increases. As a result, the higher the turnover rate of the operator, the higher the reward to the affiliate, and the profit of the advertiser and the reward to the affiliate are linked. As a result, it is possible to urge the affiliate to operate a website that increases the operator's turnover rate. It also provides a fair affiliate system for advertisers. An affiliate is a person who publishes an advertisement (web advertisement) of a partner company (advertiser) on a website or the like operated by himself and receives a reward according to evaluation of a transaction via the web advertisement.

  (2) Further, in the information processing apparatus according to the present invention, the reward amount determination unit is configured to perform the Web based on each of the recorded synchronous communication continuation time and the transaction evaluation amount in a predetermined period. It is characterized by determining the amount of remuneration for advertising affiliates.

  Accordingly, for example, the duration of synchronous communication and the evaluation value of transactions can be calculated and settled every month, and the system can be easily used by advertisers and affiliates. At this time, it is also possible to determine the amount of remuneration after accumulating costs for communication that has not been concluded. Further, as a secondary effect, an incentive for the affiliator to devise such as displaying the Web content in a chart and displaying it in an easy-to-understand manner is provided for the purpose of reducing the duration of the synchronous communication. As a result, it is possible for the affiliate to increase his / her reward by suppressing the occurrence of useless communication. On the other hand, advertisers can effectively explain and introduce their products and services through affiliate websites.

  (3) Further, in the information processing apparatus according to the present invention, the reward amount determination unit has a positive correlation with the reward amount to the affiliate of the Web advertisement R and the recorded transaction evaluation value P. F (P) as a function, G (T) as a function having a negative correlation with the duration T of the synchronous communication, a value not related to the recorded transaction evaluation value P or the duration T of the synchronous communication When M is expressed as M, a reward amount to the affiliate of the Web advertisement is determined by an equation of R = M + F (P) + G (T) for at least T within a predetermined range.

  As a result, the amount of remuneration to the affiliate is increased in conjunction with the value of the transaction and decreased in accordance with the duration of the synchronous communication. As a result, it is possible to urge the affiliate to operate a website that increases the operator's turnover rate. In addition, a fair affiliate system for advertisers can be realized. Note that M may be determined according to a variable such as a service type or a time zone.

  (4) Further, in the information processing apparatus according to the present invention, when the reward determination unit represents α and β as positive coefficients not related to the synchronous communication, F (P) = α × P, The reward amount to the affiliate of the Web advertisement is determined as G (T) = − β × T. Thereby, the amount of reward to the affiliate can be easily calculated.

  (5) The information processing apparatus according to the present invention further includes a communication duration notification unit that notifies the web advertisement affiliate to the duration of the synchronous communication. Thereby, the affiliator can confirm the duration of synchronous communication. As a notification method, there is a method of notifying the affiliator's terminal of the duration and displaying it on the terminal every synchronous communication, every transaction, or every predetermined period.

  In addition, it is more preferable to display a comparison with the average value including the total duration of the synchronous communication by other affiliates. Moreover, it is preferable that it is totaled for every link origin page or every link destination communication. As a result, if the communication duration is significantly longer than the average value, it is estimated that there is a problem with the link source page. Moreover, if information is accumulated for each link source page or each link destination communication, it is useful for isolating a problem by an affiliate.

  (6) Further, the information processing apparatus according to the present invention acquires content information related to the content including the Web advertisement to which the link is set for the synchronous communication between the user and the operator, and transmits the content information to the terminal on the operator side The content information transmission unit further includes a content information transmission unit.

  Accordingly, the link source page including the web advertisement is displayed on the operator side terminal, and the operator can continue the synchronous communication while confirming the link source page. Since the user and the operator can contact while viewing the same content, the communication proceeds smoothly. As a result, the duration of synchronous communication can be shortened.

  (7) Further, the information processing apparatus according to the present invention establishes a connection for the synchronous communication between the user side terminal and the operator side terminal due to the selection of the link set on the Web advertisement. A connection management unit to be established is further provided. In this way, the information processing apparatus connects the user side terminal and the operator side terminal to start synchronous communication and records the duration, thereby simplifying the system configuration and facilitating operation. .

  (8) Further, the reward determination method according to the present invention is a reward determination method performed by monitoring synchronous communication started between a user and an operator when a link set on a web advertisement is selected by a user. A communication recording step for recording a duration of the synchronous communication between the user and the operator and an evaluation value of a transaction caused by the synchronous communication, and a negative correlation with the recorded duration And a reward amount determining step of determining a reward amount to the Web so as to have a positive correlation with the recorded transaction evaluation value.

  As a result, the higher the operator turnover rate, the higher the evaluation of the affiliate, and the advertiser's profit and the reward to the affiliate are linked. As a result, it is possible to urge the affiliate to operate a website that increases the operator's turnover rate.

  (9) Further, the reward determination program according to the present invention is executed by an information processing apparatus that monitors synchronous communication started between a user and an operator when a link set on a Web advertisement is selected by a user. A reward determination program, a communication recording process for recording a duration of synchronous communication between the user and an operator and an evaluation value of a transaction resulting from the synchronous communication; and a negative value with respect to the recorded duration A compensation amount determining process for determining a compensation amount for the Web so as to have a correlation and a positive correlation with the recorded evaluation value of the transaction.

  As a result, the higher the operator turnover rate, the higher the evaluation of the affiliate, and the advertiser's profit and the reward to the affiliate are linked. As a result, it is possible to urge the affiliate to operate a website that increases the operator's turnover rate.

  ADVANTAGE OF THE INVENTION According to this invention, the incentive which shortens the continuous time of the synchronous communication between a user and an operator is given to an affiliate, and management of efficient affiliate service can be promoted.

  Next, embodiments of the present invention will be described with reference to the drawings. In order to facilitate understanding of the description, the same reference numerals are given to the same components in the respective drawings, and duplicate descriptions are omitted.

[First Embodiment]
(Composition of the entire reward determination system)
FIG. 1 is a schematic diagram showing the configuration of the reward determination system 10. The reward determination system 10 includes an information processing device 101, a storage device 102, a user terminal 103, an operator terminal 104, and a web server 105. The user terminal 103 receives an operation from the user U, requests the content stored in the Web server 105, and acquires the content. Thereby, the user U can browse the content. The content includes a web advertisement, and a link that triggers synchronous communication with the operator terminal 104 is set in the web advertisement. By selecting this link by the user, synchronous communication is started between the user terminal 103 and the operator terminal 104. Synchronous communication is, for example, a telephone using a softphone function incorporated in a Web browser. The telephone includes not only a direct call for making an immediate call but also a callback for connecting to a designated telephone at a designated time.

  When the above link is selected, the operator terminal 104 is connected to the user terminal 103, and a synchronous communication connection is established. The connection is established, for example, by a predetermined CTI server (not shown). By establishing synchronous communication, the operator OP can communicate with the user U about the transaction. The operator terminal 104 is preferably capable of receiving notification of the URL of the content being browsed on the user terminal 103. In that case, the operator OP can access the same content and output the same content. As a result, the user U and the operator OP can make contact through synchronous communication while viewing the same content.

  The information processing apparatus 101 monitors synchronous communication performed between two terminals, and stores a record of synchronous communication in the storage device 102. Note that the storage device 102 may be built in the information processing apparatus 101 or connected to the outside. The information processing apparatus 101 receives a start notification from the user terminal 103 or the operator terminal 104 when the user terminal 103 starts synchronous communication with the operator terminal 104 by link transition. A notification is similarly received at the end. As a result, the information processing apparatus 101 can accurately grasp the duration of synchronous communication. The web server 105 accumulates content including web advertisements and provides the content in response to a request from the user terminal 103.

(Configuration of information processing device)
FIG. 2 is a block diagram illustrating a functional configuration of the information processing apparatus 101. The information processing apparatus 101 includes an affiliator management unit 201, a result output unit 202, an authentication unit 203, a reward amount determination unit 204, a communication recording unit 205, and a communication unit 206. The information processing apparatus 101 is connected to the network through the communication unit 206. The communication recording unit 205 detects the start and end of the synchronous communication via the communication unit 206, and records communication information 219 including the duration of the synchronous communication, the transaction evaluation amount resulting from the synchronous communication, and the like. The communication recording unit 205 records the communication information 219 in which the affiliator is set in the storage device 102 when the synchronous communication is triggered through the link associated with the affiliator. Details of the communication information 219 will be described later with reference to FIG.

  The reward amount determination unit 204 determines the reward amount 218 based on the recorded synchronous communication duration and the recorded transaction evaluation value. In that case, the reward amount is determined so as to have a negative correlation with the duration of the synchronous communication and to have a positive correlation with the evaluation value of the transaction. The details of the determination method for determining the reward amount for the affiliate of the web advertisement based on the accumulated values of the duration of the synchronous communication and the transaction evaluation value recorded in the predetermined period will be described later. To do. The reward amount determination unit 204 determines the amount of reward for the affiliate based on the communication information 219 recorded in the communication recording unit 205 at the end of the synchronous communication or at a predetermined timing.

  The affiliator management unit 201 records and manages the affiliator data 217 and the reward amount 218 in the storage device 102. The affiliate data 217 includes personal information related to the affiliate such as an address and a name, and affiliate result information calculated for each affiliate. When there is a request for acquiring affiliator data through the communication unit 206, the authentication unit 203 performs an authentication process, and after the authentication, the result output unit 202 outputs the result information.

  The communication duration notification unit 207 notifies the web advertisement affiliate to the duration of the synchronous communication. As a notification method, there is a method of notifying the affiliator's terminal of the duration and displaying it on the terminal every synchronous communication, every transaction, or every predetermined period. Thereby, the affiliator can confirm the duration of synchronous communication. Details of the notification method will be described later (FIG. 7).

  The content information transmission unit 208 acquires content information regarding content including a Web advertisement with a link set for synchronous communication between a user and an operator, and transmits the content information to a terminal on the operator side. The content information is URL information for accessing content, for example.

  The determination unit 209 determines whether or not a transaction has been established due to specific synchronous communication. Whether or not a transaction has been established with respect to a specific synchronous communication may be determined by receiving, for example, information on whether or not a transaction has been established from the operator terminal 104 and recording it in the storage device 102. Alternatively, a separate information processing apparatus may manage whether or not a transaction has been established for a specific synchronous communication, and may determine based on the management information. The control bus 210 conceptually shows a path of control signals and information.

(Operation of information processing device)
Next, the operation of the information processing apparatus 101 will be described. FIG. 3 is a flowchart showing a characteristic operation of the information processing apparatus 101. FIG. 3 shows operations for recording communication information and determining a reward amount. This flowchart shows an example in which the remuneration amount is sequentially determined every time synchronous communication occurs.

  When the user selects a link and starts synchronous communication between the user and the operator, the information processing apparatus 101 detects the start of synchronous communication via the communication unit 206 (step S301). The communication recording unit 205 records the start time of synchronous communication (step S302). When the information processing apparatus 101 detects the end of the synchronous communication via the communication unit 206 (step S303), the communication recording unit 205 records the end time (step S304).

  Then, the information processing apparatus 101 determines whether or not a transaction has been established due to this synchronous communication (step S305). If it is determined that the transaction has been established, an evaluation value of the transaction is calculated (step S306). The communication recording unit 205 records a transaction evaluation amount as communication information. Next, the reward amount determination unit 204 calculates the duration of the synchronous communication from the communication start time and end time recorded in the communication recording unit 205 (step S307). Then, the reward amount is calculated from the transaction evaluation amount and the synchronous communication continuation time so as to increase as the transaction evaluation amount increases and to decrease as the communication continuation time increases (step S308). The affiliator management unit 201 manages the remuneration amount calculated by the remuneration amount determination unit 204 and updates the data (step S309). On the other hand, if it is determined in step S305 that the transaction has not been completed, the reward amount is processed as zero.

  On the other hand, when calculating the remuneration amount at regular intervals, the above steps S307 and S308 are not performed at the occurrence of each synchronous communication. At a given timing, the cumulative value of the transaction evaluation value and the cumulative value of the synchronous communication duration are calculated for each affiliate, and the larger the cumulative value of the transaction evaluation value is, the larger the cumulative value of the synchronous communication duration is. The amount of reward is calculated so that it increases as the value increases. When the calculation method of the reward amount is individually set for each connection destination or the like, the evaluation value of the transaction and the cumulative value of the duration of the synchronous communication are also individually calculated to determine the reward amount. The total amount of remuneration for the affiliate is the sum of the individual remuneration amounts.

(Operation example of reward determination system)
Next, an operation example of the reward determination system 10 will be described. FIG. 4A is a diagram illustrating an example of an HTML source of a Web page in which an affiliate link is set. In the href attribute of the a element that defines the link here, sip: concierge@dummy.sharp.co.jp? AffiliateID
= alice-21 & origin = www.alice.com / index.html & mode = sync is set. In this description, concierge@dummy.sharp.co.jp represents the SIP address that is the connection destination of the synchronous communication. affiliateID = alice-21 indicates that the affiliate ID (affiliateID) associated with this link is alice-21, and origin = www.alice.com / index.html is the web content with this link Indicates that the URL is www.alice.com/index.html. Also, mode = sync indicates the browser behavior when transitioned by this link. Here, since the synchronous mode (sync) is set, when there is a transition due to a link, the contents of the browser are synchronized between both terminals performing synchronous communication, and the same content is displayed.

  FIG. 4B is a diagram showing a screen display example by the HTML source browser of FIG. On the user terminal 103, an anchor character string 401 “call concierge” is displayed. When the user U moves the pointer 402 to the anchor character string 401, a hint 403 "call to concierge@dummy.sharp.co.jp" is displayed together with an icon representing a telephone. As a result, the user U can know that a call is generated when the link indicated by the anchor character string 401 is clicked.

  FIG. 4C is a diagram showing an example of a dialog 404 displayed when a link indicated by the anchor character string 401 is clicked. If OK in the dialog 404 is selected here, it is called concierge@dummy.sharp.co.jp.

  FIG. 5 is a diagram illustrating an example of communication information 219 managed by the communication recording unit 205. The session ID is an ID assigned each time the synchronous communication occurs, and is associated with a service ID, a start time and an end time of the synchronous communication, a user ID, and the like. When a transaction is concluded due to the session, information relating to the transaction such as a transaction ID, a contract time, and a contract amount is recorded together. If an affiliate is associated with the link that triggered the session, an affiliate ID is further associated and recorded. In addition, an access source URL having a link that triggered the session is also associated and recorded.

FIGS. 6A to 6C are tables showing a procedure for calculating the remuneration amount when the communication duration time and the remuneration amount are individually calculated based on the communication information 219. First, the reward amount determination unit 204 calculates the duration of synchronous communication by subtracting the start time from the end time. When the reward amount to the affiliate of the web advertisement is R, the evaluation value of the recorded transaction is P, the duration of the synchronous communication is T, and positive coefficients not related to the synchronous communication are expressed as α and β, The amount of reward is calculated by the following formulas (1) and (2). The range in parentheses is the range to which the mathematical expression is applied (the same applies hereinafter).
R (yen) = α × P (yen) −β × T (min) (α × P> β × T) (1)
R (yen) = 0 (yen) (α × P ≦ β × T) (2)

  Here, α and β are positive values. The greater the contract amount and the shorter the communication duration, the greater the reward amount. In the example shown in FIGS. 6A to 6C, the amount of reward is calculated with α = 0.01 and β = 1. The values of α and β vary depending on factors such as service, affiliator, or time. For example, β can be set larger than the working hours on weekdays on holidays and business hours when the labor cost of the operator increases. In this way, it is expected that the affiliate will configure the Web page to guide access by the user within the operator's business hours.

  Furthermore, in the case of a model in which the operator bears the communication fee for synchronous communication, the value of β can be adjusted according to the communication fee for synchronous communication. For example, the value of β can be increased in the case of synchronous communication using a mobile phone with a high communication fee, and the value of β can be reduced in the case of synchronous communication using an IP phone with no communication fee. . In this way, the affiliate is expected to configure the Web page so that the user can select a communication means with a communication charge as low as possible. When a customer uses an IP phone, the burden of communication charges can be reduced by combining incentives for the customer such as discounting the price by several percent.

In addition, the minimum guaranteed amount of reward may be set so that the reward does not become negative. The following formulas (3) and (4) are examples of calculation of a reward amount that guarantees the minimum guaranteed amount M (yen) (0 ≦ M). The above formulas (1) and (2) correspond to the formulas (3) and (4) when M = 0 is set.
R (yen) = α × P (yen) −β × T (min) (α × P> β × T + M (yen)) (3)
R (yen) = M (yen) (α × P ≦ β × T + M (yen)) (4)

Also, when the minimum guaranteed amount M (yen) is guaranteed and the additional amount is determined based on the transaction evaluation amount P and duration T, the remuneration amount is calculated by the following formulas (5) and (6). Calculated.
R (yen) = M (yen) + α × P (yen) −β × T (min) (α × P> β × T) (5)
R (yen) = M (yen) (α × P ≦ β × T) (6)

When the above formulas (1) to (6) are collected, these are expressed by the following formulas (7) and (8).
R (yen) = M (yen) + F (P) (yen) + G (T) (yen) (T ₀ > T) (7)
R (yen) = M (yen) + F (P) (yen) + G (T ₀ ) (yen) (T ₀ ≦ T) (8)
Here, F (P) is a function having a positive correlation with the recorded transaction evaluation value P, and G (T) is a function having a negative correlation with the duration T of the synchronous communication. T ₀ indicates a predetermined time. When the duration T of the synchronous communication is equal to or longer than T ₀ , the reward amount R is constant without depending on P and T. For example, in the above formulas (5) and (6), F (P) = α × P (circle), G (T) = − β × T (minutes), and T ₀ = α × P / β It is. M is a value that is not related to the transaction evaluation value P or the duration T of the synchronous communication. Note that M may be determined according to a variable such as a service type or a time zone.

  Note that a calculation method in which the reward amount is excessively reduced depending on the duration of the synchronous communication should be avoided. It is preferable that the amount of reward is calculated mainly according to the contract amount (evaluation amount of the transaction), and the change due to the synchronous communication duration is subordinate. Generally, costs such as personnel costs are included in the contract amount, and it is not intended to deduct all the costs for synchronous communication from the affiliate's reward. To the last, it is preferable to set the swing amount of the reward amount so as to give the affiliate the motivation to improve the site contents with the aim of increasing the reward amount. From such a viewpoint, for example, it is effective to limit the upper limit of the reduction amount due to the duration of the synchronous communication to 20% of the whole. In addition, various calculation standards for various amounts of remuneration can be adopted.

  FIG. 6A shows the remuneration amount calculated using the above mathematical formula for each session for which a contract was made. For comparison, the rewards paid to each affiliate shown in alice-21 and ted-21 are shown. FIG. 6B shows the amount of reward accumulated for alice-21 and ted-21. FIG. 6C shows a remuneration amount calculated using a cumulative contract amount and a cumulative communication duration regardless of whether or not a contract has been made. When the compensation amount is calculated individually, the compensation amount of ted-21 is higher (Fig. 6 (B)), but when it is accumulated, the compensation amount of ted-21 is lower (Fig. 6 (B)). C)). Comparing the information of ted-21 with the information of alice-21, it can be seen that although the contract price is large, the proportion of long-time synchronous communication is large. In addition, some sessions that were not closed are included in the session. If the same trend continues over the long term, the affiliate shown by ted-21 knows that it is better to review the content of the Web content including the affiliate link.

  FIG. 7 is a diagram illustrating an example of result information output by the result output unit 202. As the result information, in addition to a list of communication information associated with its affiliate ID, information such as an average communication duration, a contract rate, an average reward amount, and an accumulated reward amount is provided to the affiliate. These pieces of information are preferably presented individually for each access source URL and service ID. As a result, the affiliate can know the revenue trend for each service and each access source URL, which can be used to improve the site.

  As one-point advice for improving the site, advice may be generated and provided for data deviating from the overall average value of the service for each service or access source URL. In addition, information such as new arrival services, average closing price ranking, average closing rate ranking, communication duration ranking, etc. are also important for affiliates. By providing these rankings in units of one week, one month, three months, etc., affiliates can find out about popular services and standard services that have been used for a long time, which will help improve the site. be able to. By providing such information to affiliates, advertisers can provide services to users more efficiently.

[Second Embodiment]
In the above embodiment, the information processing apparatus 101 only monitors synchronous communication, but the information processing apparatus may establish a connection for synchronous communication. FIG. 8 is a schematic diagram illustrating a configuration of a reward determination system 810 in which the information processing apparatus itself establishes a synchronous communication connection, and FIG. 9 illustrates a functional configuration of the information processing apparatus 901 that establishes a synchronous communication connection. It is a block diagram.

  As shown in FIG. 8, in the reward determination system 810, the information processing apparatus 901 establishes a synchronous communication connection between the user terminal 103 and the operator terminal 104. As illustrated in FIG. 9, the information processing apparatus 901 has a configuration in which a connection management unit 902 is added to the information processing apparatus 101 of the first embodiment. The connection management unit 902 establishes a connection for synchronous communication between the terminal on the user side and the terminal on the operator side due to the selection of the link set on the Web advertisement. Further, the connection management unit 902 manages the connection of the synchronous communication, and notifies the reward amount determination unit 204 of the duration of the synchronous communication.

  As described above, since the information processing device 901 records the duration, the affiliate service provider can operate the affiliate with a simple system configuration. The synchronous communication connection may be performed by establishing a connection with the operator terminal 104 when the user terminal 103 selects the link (direct call), or at a predetermined time after the link is selected. Both terminals may be connected (callback). In addition, the user terminal 103 other than the user terminal 103 for which the link is selected may be connected to the operator terminal 104, and if the user terminal and the operator terminal are connected, There is no particular limitation.

It is the schematic which shows the structure of the reward determination system which concerns on 1st Embodiment. 1 is a block diagram of a functional configuration of an information processing apparatus according to a first embodiment. It is a flowchart which shows the characteristic operation | movement of the information processing apparatus which concerns on 1st Embodiment. (A)-(C) It is a figure which shows the example of an HTML source, and the example of a screen display. It is a figure which shows an example of communication information. It is a table | surface which shows the calculation procedure of (A)-(C) reward amount. It is a figure which shows an example of the output result information. It is the schematic which shows the structure of the reward determination system which concerns on 2nd Embodiment. It is a block diagram of the functional structure of the information processing apparatus which concerns on 2nd Embodiment.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Remuneration determination system 101 Information processing apparatus 102 Storage apparatus 103 User terminal 104 Operator terminal 105 Web server 201 Affiliator management part 202 Result output part 203 Authentication part 204 Remuneration amount determination part 205 Communication recording part 206 Communication part 207 Communication duration notification part 208 Content information transmission unit 209 Determination unit 210 Control bus 217 Data 218 Reward amount 219 Communication information 401 Anchor character string 402 Pointer 403 Hint 404 Dialog 810 Reward determination system 901 Information processing device 902 Connection management unit OP Operator U User

Claims (9)

An information processing apparatus that monitors synchronous communication started between a user and an operator when a link set on a web advertisement is selected by a user,
A communication recording unit for recording a duration of the synchronous communication between the user and the operator and an evaluation value of a transaction caused by the synchronous communication;
Reward amount determination unit that determines a remuneration amount to the affiliate of the Web advertisement so as to have a negative correlation with the recorded duration and a positive correlation with the recorded transaction evaluation amount An information processing apparatus comprising:   The remuneration determining unit determines a remuneration to the affiliate of the Web advertisement based on each recorded value of the duration of the synchronous communication and the accumulated value of transaction evaluation for a predetermined period. The information processing apparatus according to claim 1.   The reward amount determination unit includes R as a reward amount to an affiliate of the Web advertisement, F (P) as a function having a positive correlation with the recorded transaction evaluation value P, and a duration of the synchronous communication When a function having a negative correlation with T is expressed as G (T), and a value not related to the recorded transaction evaluation amount P or the duration T of the synchronous communication is expressed as M, at least T within a predetermined range. The information processing apparatus according to claim 1, wherein a reward amount to the affiliate of the Web advertisement is determined by a formula of R = M + F (P) + G (T).   When the positive coefficients not related to the synchronous communication are expressed as α and β, the reward amount determination unit sets F (P) = α × P and G (T) = − β × T as the Web advertisement. The information processing apparatus according to claim 3, wherein a reward amount for the affiliate is determined.   The information processing apparatus according to any one of claims 1 to 4, further comprising a communication duration notification unit that notifies the affiliate of the Web advertisement of the duration of the synchronous communication.   The content information transmission part which acquires the content information regarding the content containing the web advertisement to which the said link was set about the synchronous communication between the said user and an operator, and transmits to the said operator side terminal is further provided. The information processing apparatus according to any one of claims 1 to 5.   And a connection management unit configured to establish a connection for the synchronous communication between a user-side terminal and an operator-side terminal due to selection of a link set on the Web advertisement. The information processing apparatus according to any one of claims 1 to 6. A reward determination method for monitoring and performing synchronous communication started between a user and an operator when a link set on a web advertisement is selected by a user,
A communication recording step for recording a duration of the synchronous communication between the user and the operator and an evaluation value of a transaction caused by the synchronous communication;
A reward amount determining step of determining a reward amount to the Web so as to have a negative correlation with the recorded duration and a positive correlation with an evaluation value of the recorded transaction; A reward determination method characterized by including. A reward determination program to be executed by an information processing apparatus that monitors synchronous communication started between a user and an operator when a link set on a web advertisement is selected by a user,
A communication recording process for recording a duration of synchronous communication between the user and the operator and an evaluation value of a transaction resulting from the synchronous communication;
Remuneration amount determination processing for determining a remuneration amount to the Web so as to have a negative correlation with the recorded duration and a positive correlation with the recorded transaction evaluation amount. A reward determination program characterized by including.

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