JP2007148833A - Advertising system on internet and method for granting telephone number in advertising system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To solve the problem that in an advertisement on the Internet whose method of payment of advertising fee is an incentive fee type, when an enquiry means from a customer to an advertiser is voice, tracking is impossible and a method for collecting the advertising fees in accordance with achievements cannot be applied. <P>SOLUTION: A Website device where an advertisement by the advertiser is carried is connected to a management unit provided witn an IP telephone system through an IP network and the management unit grants a telephone number to a pair comprising a Website and the advertiser. By making the customer use the telephone number, tracking is performed. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention is a system in which an advertiser who publishes a banner advertisement on a website pays advertising expenses to a website operator according to the number of times the customer accesses the banner advertisement, and the access is made using a telephone line The present invention relates to a system that is capable of counting access even if it is, and can be a target of advertisement.

Special table 2002-512413 JP 2001-358846 A JP-A-2005-182840 JP 2001-31654 A

  Posting banner ads on websites is now widely done in the market. Then, in order to make the advertising cost in accordance with the effectiveness of the advertising, the advertising cost is also currently calculated according to the number of accesses to the banner advertisement, the number of successful merchandise sales, and the number of inquiries. The special table 2002-512413 describes a system that is displayed directly on a user computer while a customer is using a program in an advertisement on the Internet. Japanese Patent Application Laid-Open No. 2001-358846 (Japanese Patent No. 3636428) discloses a technique for making a call using a corresponding telephone and the Internet as a window when a display object such as a banner advertisement is selected while browsing a web page. Japanese Patent Application Laid-Open Nos. 2001-31654 and 2005-182840 disclose a technique in which advertisement information regarding selected content is transmitted by e-mail to a user terminal device in an advertisement on the Internet.

  When advertising banners on the Internet, when a banner advertisement is posted on a website, the inquiry means from the customer to the advertiser can be done by text, such as by using the e-mail shown with the advertisement on the website. In some cases, inquiries are made by voice, such as by calling the advertiser. Among these, in the case of using characters, since the exchange is completed within the IP network, the number of times can be managed. However, customer access by voice was problematic because it could not be counted even if it was due to seeing a banner ad. In other words, voice inquiries are not completed within the IP network and often go through the mobile phone network or the public network, so tracking is not possible, and a method of totaling advertising expenses according to the results can be applied. There was no. For this reason, it is difficult for advertisers to focus on industries that mainly make inquiries by phone, such as restaurant reservations, part-time job interview reservations, and beauty salon reservations. It was.

Means for Solving the Problems and Effects of the Invention

  In claim 1, a website device on which an advertiser's advertisement is posted and a management device having an IP telephone system are connected via an IP network, and the management device includes a website and an advertiser. The problem is solved by an advertising system on the Internet characterized in that a telephone number is given to the group. Management of the management device is managed by a person who mediates between the advertiser and the operator of the website device. A telephone number is assigned to a set of a website and an advertiser, and the management device records and manages the relationship between the website, the advertiser, and the telephone number. That is, the number of times the telephone number is used can be counted, and the advertising cost to be borne by the advertiser can be calculated based on the number of times the telephone number has been used. The telephone number to be “assigned” is not necessarily selected from numbers previously held by the management apparatus. Further, the number of telephone numbers assigned is not limited to one, and there may be a plurality of telephone numbers. When the frequency of use is high, there is an advantage that it is easy to connect the telephone by assigning a plurality of telephone numbers.

  In Claim 2, the telephone number is given by selecting one telephone number for the set, and the problem is solved by the advertising system according to claim 1. Since one phone number is selected for a set of a website and an advertiser, the range of selection of the phone number by another set is widened. In the normal case, only one telephone number needs to be selected.

  In Claim 3, when the said telephone number is provided, a LRU system is employ | adopted, The problem is solved by the advertising system of Claim 1. By adopting the LRU method, the telephone number can be used effectively. That is, for a set of website and advertiser, a phone number is given, and if that number is not used for a certain period of time, the given phone number is invalidated, It is used for numbering a set. In this way, a small number of telephone numbers can be used effectively.

  In claim 4, when the telephone number is given, the telephone transmission from the customer to the advertiser is recorded together with the telephone number used at that time, and the customer, the advertiser and the telephone number are the same as recorded. A system for validating the telephone number is adopted to solve the problem by the advertising system according to claim 1. A customer who has once obtained information about an advertiser's phone number and made a phone call may need to contact the same advertiser again. However, when time is available since the previous contact, it is assumed that the telephone number is no longer the advertiser's telephone number of the website. In such a case, if the customer / advertiser / phone number is the same as the past record, the phone number is valid. This complements the management of telephone encryption and makes it more suitable for actual operation.

  In claim 5, when the telephone number is given, the LRU method and the telephone transmission from the customer to the advertiser are recorded together with the telephone number used at that time, and the same as the record of the customer, the advertiser and the telephone number. In this case, a system for validating the telephone number is adopted, and the problem is solved by the advertising system according to claim 1. That is, in the system according to claim 5, both of the two methods are applied.

  In Claim 6, the said telephone number is selected from the several telephone number with which a management apparatus is equipped beforehand, A problem is solved by the advertising system of Claim 2. By selecting a telephone number from a plurality of telephone numbers provided in advance in the management apparatus, the management of the telephone number by the management apparatus is made more effective.

  In claim 7, the customer apparatus is connected to the IP network, the management apparatus is notified that the telephone link of the advertisement is selected and determined by the customer apparatus, the telephone number is selected by the management apparatus, and the management apparatus The problem is solved by the advertising system according to claim 1, wherein the telephone number is displayed on a website. The customer calls the advertiser using the telephone number displayed by the management device. Since the telephone number is under the control of the management apparatus, the number of times the telephone number is used can be counted.

  Since the customer device further joins the IP network, the customer can obtain a dynamic telephone number in real time on the Internet. The customer may use any terminal, whether an IP phone, a mobile phone, or a general landline phone.

  When the customer device is not connected to the IP network, the means for the customer to know the telephone number selected by the management device may be described by a telephone link in the advertisement of the website, or a magazine or the like that is not related to the Internet. It may be by means. In either case, the telephone number has already been determined.

  In the advertisement system on the Internet in which the website device on which the advertiser's advertisement is posted and the management device having the IP telephone system are connected via the IP network, the management device includes the website and the advertisement. A method of assigning a telephone number to a main group, in which the LRU method and the telephone transmission from the customer to the advertiser are recorded together with the telephone number used at that time, and the customer, the advertiser and the telephone number are recorded. If it is the same, the problem is solved by adopting a method of validating the telephone number.

  According to claim 9, the problem is solved by the method according to claim 8, wherein the telephone number is selected from a plurality of telephone numbers provided in advance in the management apparatus.

  In claim 10, the customer apparatus is connected to the IP network, the management apparatus is notified that the telephone link of the advertisement is selected and determined by the customer apparatus, the telephone number is selected by the management apparatus, and the management apparatus The method according to claim 9, wherein the telephone number is displayed on a website.

  In the first embodiment, a customer uses a mobile phone and an advertiser uses a general fixed telephone line. FIG. 1 illustrates a website according to the first embodiment. Here, cosmetics comparison site A company is the website operator, and this operator undertakes banner advertisements for company X and company Y. Company Y wants to call the customer as an inquiry method. When the customer clicks a link containing “phone inquiry” on the screen of the website, the company Y is called and the customer can talk directly with the person in charge of the company Y.

At this time, the system operates as shown in FIG.
S1: The customer clicks on the telephone link on the website. S2: The click is notified to the advertisement intermediary's computer. S3: The advertisement intermediary's database is searched through the advertisement intermediary's interface. A temporary number is determined from a plurality of owned telephone numbers. S4: The determined temporary number is returned to the website being browsed by the customer through the advertisement broker interface. S5: The customer is temporarily assigned. Make a call to the phone number of the IP phone S6: Obtain a log S7: Transfer to the advertiser's phone number S8: Call to the advertiser

  When the phone is connected, the customer uses a mobile phone, so once through the mobile phone network, or because the advertiser uses a general landline phone, the customer goes through the public network. Since it is transferred after passing through the management system through the IP network, the log can be acquired.

  As a result, clicking on a website's phone link does not lead to the advertiser's phone, but to a phone line owned by the mediator and managed by the mediator. Thus, the fact that the number of calls made can be counted is the reason why such a system is possible. Furthermore, by doing so, the telephone lines used in the system can be reduced. Temporary allocation of telephone lines is performed by a predetermined algorithm.

  An algorithm for temporarily assigning and managing telephone lines will be described. It is based on the LRU algorithm generally used for memory management of the operating system. Further, an algorithm based on the log acquired by the management apparatus is also adopted.

  In the LRU algorithm, when a customer visits a particular website, a set of websites and advertisers is randomly selected from a list of phone numbers that are not assigned to any set at the time of access. Select a number and perform assignment. Also, if there is no unassigned phone number at that time, the phone number that has not been used for the longest time after the assignment is released, and the website that was accessed is displayed there. New assignments are made to a set of advertisers. If all phone numbers are being assigned and the phone number that has not been used for the longest time is extremely short (less than 10 minutes), the system is currently busy and will not be accepted. Return a message to the effect and exit.

  The algorithm based on the log acquired by the management apparatus is as follows. If a customer calls a phone number assigned to a website and advertiser set, the date and time the customer called, the customer's phone number, the phone number assigned when the customer called, All the data of the websites that were visited and the advertisers who actually connected to the phone were recorded in the log. For this reason, even if a certain amount of time has passed and the past assignment has been canceled or assigned to another website or set of advertisers, the call from the customer's phone number to the assigned phone number When it comes, search past logs and connect to advertisers connected to the past. This log is valid for a period (for example, about three months) sufficient for the customer to inquire the advertiser and complete the transaction.

  The advertising intermediary counts and reports to the advertiser the telephone access from the customer. The advertiser pays the advertising cost for the website operator and the fee for the advertising intermediary according to the number of accesses. Ad intermediaries act to pay advertising costs to website operators.

  In the second embodiment, the customer uses an IP phone and the advertiser uses a general fixed telephone line (FIG. 3). Even when the customer uses a personal computer and uses an IP phone, the operation is almost the same as in Example 1 except that the customer does not pass through the mobile line network.

  In the third embodiment, a customer uses a mobile phone, accesses a website from a QR code, and an advertiser uses a general fixed telephone line (FIG. 4). You can also use QR codes instead of clicking the telephone inquiry link. This makes it possible to assign a new phone number each time even if the temporary phone number assigned at the time of release is unassigned on a long-saved medium such as a magazine or book , Tracking becomes possible.

  Example 4 is a case where a customer watches TV and uses a general landline telephone, and an advertiser uses a general landline telephone line (FIG. 5). S1, S2, S3, and S4 can be omitted by specially assigning a temporary telephone number for each television commercial. In this case, the customer has just called the phone number displayed on the TV, and how many inquiries were made from which commercial to which advertiser. Can be tracked.

Example 1 is shown. Example 1 is shown. Example 2 is shown Example 3 is shown. Example 4 is shown.

Claims (10)

The website device on which the advertiser's advertisement is posted and the management device equipped with the IP telephone system are connected via the IP network,
An advertising system on the Internet, wherein a telephone number is assigned to a set of a website and an advertiser by the management device. The advertising system according to claim 1, wherein the telephone number is given by selecting one telephone number for the set. The advertising system according to claim 1, wherein an LRU method is adopted when the telephone number is given. When the telephone number is given, the telephone transmission from the customer to the advertiser is recorded together with the telephone number used at that time, and if the customer, the advertiser and the telephone number are the same as recorded, the telephone number is recorded. The advertising system according to claim 1, wherein a valid method is adopted. When the telephone number is given, the LRU method and the telephone transmission from the customer to the advertiser are recorded together with the telephone number used at that time, and when the customer, the advertiser and the telephone number are the same as recorded, the The advertising system according to claim 1, wherein a system for validating a telephone number is adopted. The advertisement system according to claim 2, wherein the telephone number is selected from a plurality of telephone numbers provided in advance in the management apparatus. The customer device is connected to the IP network,
The management device is notified that the telephone link of the advertisement has been selected and determined by the customer device,
The phone number is selected by the management device,
The advertisement system according to claim 1 or 2, wherein the telephone number is displayed on a website by a management device. In an advertising system on the Internet in which a website device on which an advertiser's advertisement is posted and a management device having an IP telephone system are connected via an IP network,
The management device is a method of assigning a telephone number to a set of a website and an advertiser,
LRU method and customer-to-advertiser phone transmission are recorded with the phone number used at that time, and if the customer, advertiser and phone number are the same as the recorded one, the phone number is used. To give. The method according to claim 8, wherein the telephone number is selected from a plurality of telephone numbers provided in advance in the management apparatus. The customer device is connected to the IP network,
The management device is notified that the telephone link of the advertisement has been selected and determined by the customer device,
The phone number is selected by the management device,
The method of claim 9, wherein the telephone number is displayed on a website by a management device.

Images