JP2007148972A - Information analysis system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a means for collecting and analyzing information on visitors' reactions to exhibits in an event site. <P>SOLUTION: An event site information analysis system 100 comprises: a portable device 10, carried around by a visitor to an event site, comprising a biological sensor 20 for acquiring the visitor's biological information and an IC tag 30 for saving the biological information acquired by the biological sensor and ID information about the portable device 10; an IC tag reader 40 installed in a predetermined position in the event site to read the information saved in the IC tag 30; an information collection device 50 for collecting the information in the IC tag 30 read by the IC tag reader 40; and an information analysis device 50 for analyzing the collected information in the IC tag 30. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an information analysis system. Specifically, the present invention relates to an information analysis system that accumulates and analyzes biological information related to visitors such as event venues.

In the past, information about visitors such as event venues has been judged based on the number of visitors and the internal conditions. Proposals relating to information management at event venues have been made in Patent Documents 1 and 2.
On the other hand, in a retail store, a customer information management system for investigating what kind of products are interested by totaling how customers move while selecting products has been proposed (Patent Document 3). .

JP 2004-289828 A JP 2002-007660 A JP 2002-032550 A

Event venue organizers will be able to infer what exhibits they are interested in if they can get the reaction of visitors to each exhibit rather than the overall success of the event venue. Can be useful. Specifically, if you can get detailed information such as the visitor's reaction and staying time in each exhibit, the travel route and travel time within the event venue, it is possible to know which exhibit the exhibitor is interested in. .
On the other hand, as a method of obtaining detailed information, there is a method of questionnaire to visitors after leaving, but it is troublesome for visitors. In addition, it is difficult to make a detailed questionnaire for all exhibits.
Accordingly, an object of the present invention is to provide a means for accumulating and analyzing visitors' responses to each exhibit in the event venue.

The present invention has been made to achieve the above object. That is, the first aspect of the present invention is
A portable device carried by a visitor at an event venue, comprising a biometric sensor for obtaining the biometric information of the visitor and an IC tag, the IC tag comprising biometric information obtained by the biometric sensor and ID information of the portable device A portable device for storing information, an IC tag reader arranged at a predetermined place in an event venue, capable of reading information stored in the IC tag, and an information integration device for collecting information on the IC tag read by the IC tag reader And an information analysis system for an event venue, comprising: an information analysis device that analyzes information of the integrated IC tags.
With the above configuration, the biosensor acquires the biometric information of the visitor by bringing the portable device to the attendee of the event venue. The acquired biometric information is read by an IC tag reader arranged near the exhibit when the visitor stops by the exhibit. As a result, the biological information of the visitors at the time of appreciation of each exhibit is accumulated, and the reaction of the visitors at each exhibit can be obtained by analyzing the accumulation results. Since it can be presumed that the exhibit with a large response from the visitors is an interesting exhibit, the organizer can use it as an improvement material for future venue management based on this analysis result.

The second aspect of the present invention is defined as follows. That is, in the information analysis system according to the first aspect, a camera device capable of imaging a visitor is disposed in the vicinity of the IC tag reader, and the camera device detects the visitor in synchronization with the IC tag reader reading information. An image is captured and ID information is added to the captured image, and the information analysis apparatus refers to the visitor's biological information accumulated in the information accumulation device, and the captured image is provided with the ID information of the portable device carried by the visitor. To rank.
According to the information analysis system configured as described above, it is possible to rank the captured images in the descending order of the response of the visitors. As a result, it is possible to provide an image (an image showing the expression of the visitor) having a large response to the visitor as a memorial for the visit. In addition, the organizer can infer the reaction of each exhibit from the image (expression) of the visitor as well as the contents of the biometric information.

The third aspect of the present invention is defined as follows. That is, in the information analysis device of the first aspect, the information analysis device extracts the biometric information of the visitor for each IC tag reader from the information accumulation device, and analyzes the characteristics of the biometric information at the place where the IC tag reader is installed.
According to the information analysis system configured as described above, it is possible to analyze the characteristics of the biometric information of the visitors at the place where the IC tag reader is installed (for example, an exhibit). The method for analyzing the characteristics is not particularly limited. For example, the degree of the reaction of the visitor can be estimated by extracting the biometric information (for example, pulse) that exceeds the threshold.

Hereafter, each element of this invention is demonstrated.
The biometric sensor is a sensor that is worn by a visitor and acquires biometric information (pulse, sweat, body temperature, number of steps, etc.). A general-purpose sensor is used as a sensor used for acquiring biological information.
A threshold value may be determined in advance for the biological information acquired by the sensor, and only the measurement value exceeding the threshold value may be read by the IC tag reader. As a result, it is possible to prevent exchange of extra data and to accumulate only important data.

The IC tag stores biological information acquired by the biological sensor and provides the information to the IC tag reader. The IC tag includes a memory, a transmission / reception unit, and a power supply unit, and stores biological information acquired by the biological sensor in the memory. A unique ID is assigned to the IC tag, and this ID information is also stored in the memory. This ID information is used to identify an IC tag, and is managed based on this ID information when collecting and analyzing biological information. The transmission / reception unit is used to transmit biometric information and ID information stored in the IC tag to the IC tag reader. The power supply unit is used for power supply to each element of the IC tag and power supply to the biosensor.
The portable device includes an IC tag and a biosensor. The portable device only needs to have a structure for attaching to the body or clothes of visitors, and may be a pendant incorporating a watch or an IC tag, for example.
An IC tag reader is a device that acquires information on an IC tag. The IC tag reader includes a transmission / reception unit, can communicate with the IC tag, and can acquire biological information and ID information.

The information accumulation device is a device that accumulates biological information and ID information read by an IC tag reader, and a general-purpose computer is used. One or a plurality of IC tag readers are assigned to one information accumulation device, and the information read by the IC tag readers is accumulated.
The information analysis device is a device that analyzes biological information, and a general-purpose server is used. The analysis method is not particularly limited, and the analysis is performed in a way that makes it easy to grasp the reaction of visitors. For example, in each exhibit, it is also possible to show the pulse of all visitors, so by selecting an exhibit that has obtained a high pulse result, it is possible to select an exhibit that responds well to visitors.
Further, the information analysis device can rank the images captured by the camera device with reference to the biological information accumulated in the information accumulation device. Thereby, since it is also possible to output (print) in order from an image with a high response from the visitors, it is possible to provide an image of an exhibit with a high response as a memorial to the visitors.

The camera device is arranged in the vicinity of the IC tag reader and images the visitors and the surroundings. The camera device uses a general-purpose video camera. The camera device images the visitors in synchronization with the IC tag reader's IC tag information reading. The captured image is stored in association with the ID information.
The captured image can be provided to the visitors as a memorial for the visit. In addition, the organizer can obtain a reaction at each exhibition by viewing not only the biometric information but also the facial expressions of the visitors shown in the images.

Examples of the present invention will be described below.
FIG. 1 is a configuration diagram of the portable device 10. The portable device 10 includes a biosensor 20 and an IC tag 30.
The biological sensor 20 includes a pulse sensor 21, a sweat sensor 22, a body temperature sensor 23, and a step number sensor 24. The IC tag 30 includes a control unit 31, an input unit 33, a storage unit 34, a transmission / reception unit 35, and a power supply unit 36. The biosensor 20 is connected to the input unit 33 of the IC tag 30.
General-purpose sensors are used for the pulse sensor 21, the sweat sensor 22, the body temperature sensor 23, and the step number sensor 24. In addition, these sensors may be provided with at least one.

The control unit 31 includes a CPU 32. Each element is connected to the CPU 32 and is controlled by the CPU 32.
The input unit 33 is a connection terminal for taking in biological information acquired by the biological sensor 20 into the IC tag 30. It is also used to supply power from the power supply unit 36 to the biosensor 20.
The storage unit 34 uses a general-purpose storage device such as a memory. The storage unit 34 includes a control program storage area 341, a biological information storage area 342, and an ID information storage area 343. The control program storage area 341 stores a control program for operating the CPU 32. The CPU 32 reads this control program and controls each element. The biological information storage area 342 is an area for storing biological information acquired by the biological sensor 20. The ID information storage area 343 is an area for storing a unique ID number assigned to the IC tag 30. The ID number can be determined by a combination of letters and numbers, and is used to identify the IC tag.
The transmission / reception unit 35 transmits information of the IC tag 30 to an external information device by electromagnetic means (radio wave or electromagnetic induction). The IC tag 30 can transmit / receive information to / from an external IC tag reader via the transmission / reception unit 35.
The power supply unit 36 is a small battery and supplies power to each element of the IC tag 30 and the biosensor 20.

FIG. 2 is a configuration diagram of the portable device 10 and the IC tag reader 40.
The IC tag reader 40 includes a control unit 41, a transmission / reception unit 43, a storage unit 44, and an interface 45.
The control unit 41 includes a CPU 42. Each element is connected to the CPU 42 and is controlled by the CPU 42.
The transmission / reception unit 43 acquires information from the portable device 10 by electromagnetic means.
The storage unit 44 is a general-purpose storage device such as a memory. The storage unit 44 includes a control program storage area 441 and a data storage area 442. The control program storage area 441 stores a control program for operating the CPU 42, and the CPU 42 reads this control program and controls each element. The data storage area 442 is an area for storing data (biological information, ID information, etc.) acquired from the mobile device 10.
The interface 45 is used for connection with an external computer.

FIG. 3 is a configuration diagram of the information analysis system 100.
The information analysis system 100 is roughly composed of a mobile device 10, an IC tag reader 40, an information integration device 50, and an information analysis device 60. The IC tag reader 40 can communicate with the information accumulation device 50. The information accumulation device 50 is in a state where it can communicate with the information analysis device 60. A printer 70 is connected to the interface 65 of the information analysis apparatus 60.

The information accumulation device 50 includes a control unit 51, interfaces 53 and 55, a storage unit 54, and a timer 56.
The control unit 51 includes a CPU 52. Each element is connected to the CPU 52 and is controlled by the CPU 52.
The interface 53 is connected to the IC tag reader 40. The interface 55 is connected to the information analysis device 60.
As the storage unit 54, a general-purpose storage device such as a hard disk is used. The storage unit 54 includes a control program storage area 541, a data storage area 542, and an installation location information storage area 543. The control program storage area 541 stores a control program for operating the CPU 52. The CPU 52 reads out this control program and controls each element. The data storage area 542 is an area for storing data (biological information or ID information) acquired from the IC tag reader 40. The installation location information storage area 543 is an area for storing the installation location (exhibition name) information of the IC tag reader 40.
The timer 56 is used to determine the date and time when the IC tag reader 40 acquires data from the IC tag 30 and then the information accumulation device 50 acquires data.

The information analysis device 60 includes a control unit 61, interfaces 63 and 66, a storage unit 64, and an analysis unit 65.
The control unit 61 includes a CPU 62. Each element is connected to the CPU 62 and is controlled by the CPU 62.
The interface 63 is connected to the information accumulation device 50. The interface 66 is connected to the printer 70.
The storage unit 64 is a general-purpose storage device such as a hard disk. The storage unit 64 includes a control program storage area 641 and a data storage area 642. The control program storage area 641 stores a control program for operating the CPU 62. The CPU 62 reads out this control program and controls each element. The data storage area 642 is an area for storing data (biological information, ID information, date and time, installation location).
The analysis unit 65 analyzes the data stored in the data storage area 642 by a predetermined analysis unit.
The printer 70 is a general-purpose printer, and can print analysis results and images of the information analysis device 60. The printer 70 is installed near the exit gate in the event venue, and when the IC tag reader installed near the exit acquires information on the visitor, the analysis result and image of the visitor are printed.

FIG. 4 shows the inside of the event venue. Visitors enter from the entrance gate and move along the direction of the arrow. A to G are exhibits. r1 to r14, rin, and rout are IC tag readers.
FIG. 5 is a flowchart showing an operation for measuring biological information.
When the visitor wears the portable device 10, the portable device 10 acquires biological information from the visitor (step 1), and stores this biological information in the storage unit 34 of the IC tag 30 (step 2). Next, when a visitor passes through the gate, an IC tag reader (hereinafter referred to as a reader) rin acquires biometric information and ID information stored in the portable device 10 (step 3). The reader rin transmits the acquired information to the information accumulation device 50.
The information aggregating apparatus 50 that has acquired the biometric information and the ID information stores them in the data storage area 542 (step 4). The installation location information stored in the installation location information storage area 543 is read and added to the information. Also, the date and time is acquired from the timer and added (step 5). The ID information, biological information, date / time, and installation location information are transmitted to the information analysis device 60.
The information analysis apparatus 60 that has acquired the ID information, the biological information, the date / time, and the installation location information stores the information in the data storage area 642, and the analysis unit 65 analyzes the information according to a predetermined analysis means (step 6).

Similarly, the reader r1 installed in the exhibit A, the reader r4 installed in the exhibit B, the reader r5 installed in the exhibit C, the reader r7 installed in the exhibit D, and the exhibit E are installed. Reader r10, Reader r11 installed in Exhibit F, Reader r12 installed in Exhibit F, Reader r13 installed in Exhibit G, Reader r6 installed in Exhibit C, Installed in Exhibit A Also in the reader r2 and the reader rout installed at the exit gate, biometric information is collected and analyzed according to the flowchart in FIG.
Finally, when the reader rout acquires the information on the IC tag of the visitor, the information analysis device 60 analyzes the biological information and action records regarding the visitor and prints the analysis result from the printer 70 installed near the exit gate. To do. The printed analysis results are provided as a memorial to visitors.
In the vicinity of the gate, there is a possibility that information may be acquired only by approaching without passing through the gate. Therefore, the sensitivity of reader information acquisition may be set low (the area in which information can be acquired is narrow).

FIG. 6 is a list of analysis results.
The biometric information from when the visitor whose ID information is No. 1234 enters the event venue to the time of exit is listed as date, passage time, passage location, IC tag reader name, pulse, sweating, body temperature, step count information. Yes. Since the pulse rate is increasing in the exhibition B and the exhibition F, it can be estimated that it had influenced the visitor. This analysis result is performed for all the visitors, and by taking statistics, it becomes possible to easily guess which exhibits have influenced the visitors.

In the analysis result obtained by the information analysis system of the present embodiment, when the measured values of the biological information of all the visitors are rising, it is assumed that there is a problem in the route (for example, a steep slope) at the event venue. You can also. This is because not all visitors react to the same exhibits. In this case, the organizer needs to review the route in the venue.
In addition, when there is a reader whose biological information is measured a small number of times, it can be estimated that the exhibit on which the reader is installed is in a situation where it is difficult to pass through for some reason. In this case, the organizer needs to review the arrangement of the exhibits in the venue.

FIG. 7 is a configuration diagram of an information analysis system 200 according to another embodiment of the present invention. The same elements in the information analysis system 100 of FIG. 3 are denoted by the same reference numerals, and description thereof is omitted.
The information analysis system 200 further includes a camera device 270. The camera device 270 includes an imaging unit 271, a storage unit 272, an interface 273, and a trigger acquisition unit 274.
The information accumulation device 250 further includes a trigger generation unit 256 and an interface 257. The storage unit 254 further includes an image storage area 2544.
The interface 257 of the information accumulation device 250 and the interface 273 of the camera device 270 are connected to each other and can communicate with each other.

The imaging unit 271 images the surroundings including the visitors. The imaging unit 271 is a general-purpose camera such as a video camera.
The storage unit 272 is a general-purpose storage device such as a flash memory. The storage unit 272 includes an image storage area 2721 and stores an image captured by the imaging unit 271.
The trigger acquisition unit 274 issues an imaging command to the imaging unit 271 at the timing when the trigger generated by the trigger generation unit 256 is acquired. The imaging unit 271 performs imaging at a timing when an imaging command is received.
The trigger generation unit 256 generates a trigger when the information accumulation device 250 acquires ID information and biological information from the IC tag reader 40. The generated trigger is sent to the camera device 270.
The image storage area 2544 is an area for storing an image captured by the camera device 270, and the image is stored in association with the visitor's biological information and ID information.

FIG. 8 is a flowchart showing the operation of measuring biometric information and capturing an image of visitors.
When the visitor wears the portable device 10, the portable device 10 acquires biological information from the visitor (step 11) and stores the biological information in the storage unit 34 of the IC tag 30 (step 12). When the visitor passes through the gate, the IC tag reader (hereinafter referred to as a reader) rin acquires biometric information and ID information stored in the portable device 10 (step 13). Next, the reader rin transmits the acquired information to the information accumulation device 250.
When the information accumulation device 250 acquires ID information and biological information (step 14: Y), the trigger generation unit 256 generates a trigger and transmits it to the camera device 270 (step 15). When the trigger acquisition unit 274 acquires the trigger (step 16), the imaging unit 271 is instructed to take an image of surroundings including the visitors (step 17).
The captured image is stored in the image storage area 2721 and then sent to the information accumulation device 250 (step 18). Subsequently, the information accumulation apparatus 250 stores the image in the image storage area 2544 (step 19). Next, the information accumulation device 250 associates the image with the ID information, the biological information, the date and time, and the installation location, and sends them to the information analysis device 60 (step 20).
The ID information, biometric information, date / time, installation location, and image are stored in the data storage area 642, and then the ID information, biometric information, date / time, and installation location are analyzed (step 21). The image is stored in association with the analyzed information.

Since the image is associated with the analyzed information, the priority order of the image can be raised for biometric information that has a large reaction. As a result, the printed matter printed from the printer can print the image of the visitor at the exhibit with the highest response in addition to the biological information and the action record.
In addition, since the organizer can obtain not only biometric information but also the reactions of each exhibit by looking at the facial expressions of the visitors shown in the images, it can be used for future event management.

  The present invention is not limited to the description of the embodiments and examples of the invention described above. Various modifications may be included in the present invention as long as those skilled in the art can easily conceive without departing from the description of the scope of claims.

FIG. 1 is a configuration diagram of the portable device 10. FIG. 2 is a configuration diagram of the portable device 10 and the IC tag reader 40. FIG. 3 is a configuration diagram of the information analysis system 100. FIG. 4 shows the inside of the event venue. FIG. 5 is a flowchart showing an operation for measuring biological information. FIG. 6 is a list of analysis results. FIG. 7 is a configuration diagram of an information analysis system 200 according to another embodiment. FIG. 8 is a flowchart showing the operation of measuring biometric information and capturing an image of visitors.

Explanation of symbols

10 portable devices, 20 biological sensors, 21 pulse sensors, 22 sweat sensors, 23 body temperature sensors, 24 step sensors, 30 IC tags, 31 41 51 61 control units, 34 44 54 64 recording units, 40 IC tag readers, 50 250 information integration Device, 60 information analysis device, 100 200 information analysis system, 270 camera device

Claims (3)

A portable device carried by a visitor at an event venue, comprising a biometric sensor for obtaining the biometric information of the visitor and an IC tag, the IC tag comprising biometric information obtained by the biometric sensor and ID information of the portable device A portable device for storing
An IC tag reader which is arranged at a predetermined place in the event venue and can read information stored in the IC tag;
An information accumulation device for accumulating information of the IC tag read by the IC tag reader;
An information analysis device for analyzing the information of the integrated IC tag;
An information analysis system for event venues. A camera device capable of imaging the visitor is disposed in the vicinity of the IC tag reader, and the camera device images the visitor in synchronization with reading of the information of the IC tag by the IC tag reader, and further captures the captured image. Giving the ID information;
The information analysis device refers to the visitor's biological information accumulated in the information accumulation device, and ranks the captured images to which ID information of the portable device carried by the visitor is attached,
The information analysis system according to claim 1. The information analysis device extracts the visitor's biological information for each IC tag reader from the information accumulation device, and analyzes the characteristics of the biological information at the place where the IC tag reader is installed.
The information analysis system according to claim 1.

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