JP4521812B2 - Advertisement display system and control method of advertisement display system - Google Patents

Description

The present invention relates to an advertisement display system that presents an advertisement suitable for the service user according to the attribute information of the service user.

  With the spread of network technology and the downsizing and high performance of computers, information collected by many sensors embedded in the environment is collected on the network and analyzed by the computer. Ubiquitous services that provide services suitable for the Internet are beginning to be realized.

  As such a service, conventionally, a contactless IC card or the like is used to identify a nearby service user, and is suitable for the service user based on the attribute information of the service user stored in advance. An advertisement display system adapted to service users that provides information is being considered.

For example, a system has been proposed in which information on contactless IC cards possessed by customers is read by an IC card reader / writer at a store, and sales media information suitable for the customers is provided using audio and video. (For example, refer nonpatent literature 1).
“Information distribution platform collaborative research project to realize shopping information provision in the ubiquitous era”, Hakuhodo Co., Ltd., article dated June 29, 2004, Internet (URL: http://www.hakuhodo.co.jp/news/ pdf / 20040629.pdf)

  However, in the above conventional system, information that the service user wants is unilaterally displayed based on the attribute information read from the non-contact IC card possessed by the customer, so that the service user is a stranger. In some cases, information based on an attribute that the user does not want to know is displayed. In this case, there is a problem that a privacy problem may occur.

The present invention provides an advertisement display system and an advertisement display system that do not infringe on the privacy of the service user even if an advertisement suitable for the service user is presented in front of the public according to the detected attribute information of the service user. It is an object to provide a control method.

In a system in which a plurality of sub-screens always display a plurality of advertisement contents at random, the present invention is based on the wireless tag possessed by the service user or the service user's own biometric information. A usage request is detected and identified, and an advertisement suitable for the identified service user is displayed on at least one of the plurality of sub-screens.

According to the present invention, when the advertisement content desired by the service user is displayed in front of the public, any one of the advertisement contents displayed on the plurality of sub-screens other than the service user is the service user. Since it is impossible to know whether the service is for the user, the service user's privacy is not infringed.

  The best mode for carrying out the invention is the following examples.

  FIG. 1 is a system configuration diagram showing an advertisement display system ADS1 that is Embodiment 1 of the present invention.

  The advertisement display system ADS1 is an advertisement display system that presents an advertisement suitable for the service user according to the attribute information of the service user. The advertisement display system AD1, the Internet 30, the service management server 41, and the service use A person attribute database 51 and an advertisement information database 61.

  The RFID tag reader / writer 11 identifies service users existing around the advertisement display screen. It is an example of a service user identification device.

  The advertisement display PC 21 is an example of search means for searching the advertisement information database 61 for advertisement content suitable for the identified service user. The advertisement display PC 21 is an example of display control means for displaying the searched advertisement content on any of the plurality of sub-screens.

  The advertisement display device AD1 includes an advertisement display personal computer (hereinafter referred to as “advertisement display PC”) 21, an advertisement display screen 71, and an RFID tag reader / writer 11.

  The advertisement information database 61 stores predetermined advertisement content.

  The advertisement display screen 71 includes a plurality of sub-screens 71a, 71b, ..., 71p, and the plurality of sub-screens 71a, 71b, ..., 71p always display a plurality of advertisement contents at random. Further, each of the child screens 71a, 71b,..., 71p has unique position information.

  The service users U11 and U12 are service users registered in advance and are service users who receive services from the advertisement display system ADS1, and carry RFID tags T1 and T2, respectively.

  FIG. 2 is a diagram illustrating an example of data stored in the service user attribute database 51 in the first embodiment.

  The service user attribute database 51 stores at least a service user ID, an RFID number, advertisement field information, and advertisement display position information. In some cases, various service user profiles ( Address, name, age, hobby, etc.) may be stored.

  The “advertisement display position information” is information for specifying one of the child screens 71a, 71b,..., 71p.

  FIG. 3 is a diagram illustrating an example of data stored in the advertisement information database 61 in the first embodiment.

  As shown in FIG. 3, the advertisement information database 61 stores at least an advertisement ID, advertisement field information, and advertisement content. In some cases, a detailed advertisement profile may be stored.

  The advertisement display PC 21, the advertisement display screen 71, and the RFID tag reader / writer 11 together constitute an advertisement display device AD1.

  The advertisement display system ADS1 displays a plurality of advertisements on the advertisement display screen 71 in the sub screen 71a even when a registered service user, for example, the service user U11 does not exist around the advertisement display system ADS1. , 71b,..., 71p are always displayed. When the service user U11 exists around the advertisement display screen 71, the attribute of the service user U11 is displayed on one of the plurality of child screens 71a to 71p constituting the advertisement display screen 71. Display advertisements according to the information (display contents are switched).

  However, since the contents displayed on the screen other than the screen where the advertisement matching the attribute information of the service user U11 is displayed are always switched, the advertisement other than the service user U11 It is not possible to know whether the advertisement screen is for the service user U11.

  Next, the operation of the first embodiment will be described.

  First, the operation of the advertisement display system ADS1 when the service user does not exist around the advertisement display device AD1 (during normal operation) in the first embodiment will be described.

  FIG. 4 is a flowchart illustrating the operation of the advertisement display system ADS1 when the service user is not present around the advertisement display device AD1 (during normal operation) in the first embodiment.

  The advertisement display PC 21 uses an unspecified person advertisement display flag and a service user advertisement display flag as flags for managing the states of the child screens 71a, 71b,..., 71p constituting the advertisement display screen 71. And a flag.

  The “unspecified person advertisement display flag” indicates whether or not the unspecified person advertisement content is displayed on the child screen corresponding to the service user among the child screens 71a, 71b,. If it is an identification flag and the unspecified advertisement display flag is “1”, it indicates that the advertisement content for unspecified person is displayed on the sub-screen corresponding to the flag, and the unspecified person is displayed. If the commercial advertisement display flag is “0”, it indicates that the unspecified advertisement content is not displayed on the sub-screen corresponding to the flag.

  The “service user advertisement display flag” is a flag for identifying whether service user advertisement content is displayed on the corresponding child screen among the child screens 71a, 71b,..., 71p. If the service user advertisement display flag is “1”, it indicates that the advertisement content for the service user is displayed on the sub-screen corresponding to the flag, and the advertisement display for the service user is displayed. If the middle flag is “0”, it indicates that the advertisement content for the service user is not displayed on the sub-screen corresponding to the flag.

  First, the advertisement display PC 21 sequentially checks unspecified advertisement display flags corresponding to each of the small screens 71a, 71b,..., 71p (S0). If the unspecified advertisement display flag is “1”, the unspecified advertisement display flag corresponding to the next child screen is checked. If the unspecified advertisement display flag is “0”, In order to acquire the advertisement content for the unspecified person displayed at the position, a content acquisition request is transmitted to the service management server 41 (S1).

  When the service management server 41 receives the content acquisition request, the service management server 41 generates a random number within the maximum value of the advertisement ID in the advertisement information database (S2). The service management server 41 uses this random number as the key to search for the advertisement ID in the advertisement information database 61 (S3), acquires the corresponding unspecified person advertisement content, and transmits it to the advertisement display PC 21 (S4).

  When the advertisement display PC 21 receives the advertisement content for the unspecified person, the advertisement display PC 21 confirms again the advertisement display flag for the unspecified person in the sub-screens 71a, 71b, ..., 71p (S5). This is because if the unspecified advertisement display flag is changed to “1” for the reason that the service users U11 and U12 are detected during the steps S1 to S4, etc. This is to prevent advertisement content for unspecified persons from being displayed on the child screen.

  If the unspecified advertisement display flag is “0”, the unspecified advertisement content is displayed as it is on the child screens 71a, 71b,..., 71p (S7). Simultaneously with the above, the unspecified advertisement display flag corresponding to the sub-screen that has begun to display the unspecified advertisement content is changed to “1” (S8). Thereafter, the process returns to step S0, and the confirmation of the unspecified person advertisement display flag is continued again. Separately, when the display of the unspecified person advertisement content ends (S9), the unspecified person advertisement display flag is returned to "0" (S10).

  On the other hand, if the advertisement display flag for unspecified person is “1”, among the child screens 71a, 71b,. Since the advertisement content has already been displayed, the advertisement display flag for unspecified person is checked in order for other child screens (S11), and the child screen whose advertisement display flag for unspecified person is “0”. This procedure (S11, S12) is repeated until it is found (S12).

  When a child screen having an unspecified advertisement display flag “0” is found among the child screens 71a, 71b,..., 71p (S11), an advertisement for the unspecified person is displayed on the discovered child screen. The content is displayed (S7). At the same time, the unspecified advertisement display flag corresponding to the found child screen is changed to “1” (S8). Thereafter, the procedure returns to step S0, and the unspecified person advertisement display flag is confirmed again. Separately, when the display of the unspecified person advertisement content ends (S9), the unspecified person advertisement display flag is returned to "0" (S10).

  Next, in Example 1, the operation of the advertisement display system ADS1 when the service user U11 is present around the advertisement display device AD1 (when the service user is detected) will be described.

  FIG. 5 is a flowchart illustrating the operation of the advertisement display system ADS1 when a service user exists around the advertisement display device AD1 (when the service user is detected) in the first embodiment.

  When an RFID tag T1 possessed by a service user (for example, service user U11) enters the detection range of the RFID reader / writer 11, the RFID reader / writer 11 is stored in the internal memory of the RFID tag T1. An RFID number is acquired (S20). The “RFID number” is a unique number recorded in each of the RFID tags T1 and T2. The advertisement display PC 21 transmits the RFID number read by the RFID reader / writer 11 to the service management server 41 (S20).

  The service management server 41 that has received the RFID number uses the RFID number as a key, searches the RFID number field of the service user attribute database 51 (S21), and acquires the corresponding service user record (S22).

  Next, the service management server 41 searches the advertisement field information field of the advertisement information database 61 using the element of the advertisement field information in the service user record as a key (S23), and selects the corresponding service user advertisement content. Get all. Then, the advertisement display position information corresponding to the service user record and the service user advertisement content are collected and transmitted to the advertisement display PC 21 (S24).

  When the advertisement display PC 21 receives the advertisement display position information and the advertisement content for the service user, the advertisement display PC 21 selects the child specified by the advertisement display position information among the child screens 71a, 71b,. The service user advertisement display flag corresponding to the screen is checked (S25).

  When the service user advertisement display flag is "0" (S26), the service user advertisement content is displayed as it is on the sub-screen specified by the advertisement display position information (S27). At the same time, the service user advertisement display flag corresponding to the child screen whose service user advertisement display flag is “0” is changed to “1” (S28). When the display of the service user advertisement content is completed, the service user advertisement display flag and the unspecified advertisement display flag are returned to "0" (S29).

  On the other hand, if the advertisement display flag for service user is “1” (S26), the sub-screen specified by the advertisement display position information is displayed for the service user of another service user (for example, service user U12). Since the advertisement content has already been displayed, the service user advertisement display flag corresponding to the child screens around the designated child screen is checked in order, and the service user advertisement display flag is “0”. This procedure is repeated while increasing the distance from the designated child screen until a child screen "" is found (S30).

  If a child screen with the service user advertisement display flag “0” is found, the service user advertisement content is displayed on the found child screen (S31). At the same time, the service user advertisement display flag corresponding to the child screen on which the service user advertisement content has started to be displayed is changed to "1" (S28). When the display of the service user advertisement content is completed, the service user advertisement display flag and the unspecified advertisement display flag are returned to "0" (S29).

According to the first embodiment, when the service user approaches the vicinity of the advertisement display screen 71, the service use is displayed on the advertisement display position (sub-screen) of the service user registered in advance or the peripheral sub-screen. Since the advertising content for the user is displayed, the service user can acquire information suitable for himself without much difficulty. At the same time, the information displayed on the other sub-screens is switched at each timing, so that other people know which sub-screen the advertising content is for the service user. Can therefore not protect privacy.

  FIG. 6 is a system configuration diagram showing an advertisement display system ADS2 that is Embodiment 2 of the present invention.

  The advertisement display system ADS2 includes an advertisement display device AD2, the Internet 30, a service management server 42, a service user attribute database 52, and an advertisement information database 62.

  The advertisement display device AD2 includes an advertisement display personal computer (hereinafter referred to as “advertisement display PC”) 22, an advertisement display screen 72, and a fingerprint reading device 12.

  The advertisement display screen 72 is the same as the advertisement display screen 71, and has a plurality of sub-screens 72a, 72b,. The sub-screens 72a, 72b,..., 72p each have their own position information.

  Service users U21 and U22 are service users registered in advance and are service users who receive services by the advertisement display system ADS2, and have fingerprints FP1 and FP2, respectively.

  FIG. 7 is a diagram illustrating an example of data stored in the service user attribute database 52 in the second embodiment.

  As shown in FIG. 7, the service user attribute database 52 stores at least a fingerprint ID number, a service user ID, advertising field information, and advertisement display position information. In some cases, the service user attribute database 52 is associated with the service user ID. Various service user profiles (address, name, age, hobby, etc.) may be stored.

  The advertisement information database 62 has an advertisement ID, advertisement field information, and advertisement content at least as shown in FIG. 3, and may have other detailed advertisement profiles in some cases.

  The advertisement display PC 22, the advertisement display screen 72, and the fingerprint reader 12 constitute an advertisement display device AD2.

  Since the operation of the advertisement display system when the service user (for example, the service user U21) is not in the vicinity of the advertisement display device AD2 (during normal operation) is the same as that of the first embodiment, the description thereof is omitted.

  Next, the operation when the service user causes the fingerprint reading device 12 of the advertisement display device AD2 to read the fingerprint FP1 (when the service user is detected) in the second embodiment will be described.

  FIG. 8 is a flowchart illustrating an operation when the service user causes the fingerprint reading device 12 of the advertisement display device AD2 to read the fingerprint FP1 (when the service user is detected) in the second embodiment.

  When a service user (for example, service user U21) has registered his / her fingerprint FP1 in advance and places the finger on the fingerprint reader 12, the fingerprint reader 12 acquires fingerprint information (S40). .

  The advertisement display PC 22 transmits the fingerprint information read by the fingerprint reader 12 to the service management server 42 (S40).

  When the service management server 42 receives the fingerprint information, the service management server 42 sets the fingerprint information as a key, searches the fingerprint information field of the service user attribute database 52 (S41), and acquires the corresponding service user record. (S42).

  Then, the service management server 42 searches the advertisement field information field of the advertisement information database 62 using the advertisement field information element of the service user record as a key (S43), and finds all the corresponding advertisement contents for service users. get. Then, the advertisement display position information corresponding to the service user record and the advertisement contents for the service user are collected and transmitted to the advertisement display PC 22 (S44).

  Since the operation after the advertisement display PC 22 receives the advertisement display position information and the service user advertisement content is the same as the operation in the first embodiment, the description thereof is omitted.

  According to the second embodiment, it is very difficult to use other fingerprints for service users by using pre-registered fingerprints as service user identifications as compared to the case of using RFID tags or the like. In addition, since the advertising content for the service user is displayed only when the service user explicitly reads the fingerprint, for those who are disgusted by the fact that the information is automatically read, Encourage the use of the system.

  In the second embodiment, the service user may be identified using other biological information such as an iris instead of the fingerprint.

  In other words, the embodiment includes a processing device that processes the attribute information and advertisement information of the service user. When the service user identification device identifies the service user, the service of the identified service user is identified. The user number is transmitted to the processing device, and the processing device searches the service user attribute database based on the acquired service user number, acquires a record of the service user, and uses the service Based on the advertisement field information of the user record, the advertisement information database is searched, all corresponding advertisement contents are acquired, and all the advertisement contents and the advertisement display position information of the service user record are collected to display the advertisement. To the device, the advertisement display device, in the area centered on the position shown in the acquired advertisement display position information, The serial acquired advertising content, is an example of advertisement display system to be displayed in order.

  In the above embodiment, when the advertisement display device receives the advertisement display position information indicating the position of the sub-screen and displays the advertisement content at the corresponding advertisement display position, another service is used at the same position. If the advertisement content of the user has already been displayed, the received advertisement display position is within the area around the position indicated by the received advertisement display position information and where the advertisement content of the service user is not displayed. It is an example of the advertisement display system which displays the said advertisement content in the area | region centering on the point with the shortest linear distance with the position which information shows.

  That is, according to each of the above embodiments, an advertisement display device that can display a video at a free position is used, information that is not related to the service user (advertisement content for unspecified users), and the service user actually wants. Since the information is displayed in a mixed manner, other users cannot recognize which information the service user wants, and thus privacy can be protected.

  In addition, the service user attribute information includes advertisement display position information indicating where the information is displayed on the advertisement display device AD2, and when the service user advertisement content is presented, a predetermined service is provided. Since the information is displayed as close as possible to the sub-screen provided at a position registered in advance by the user, it is possible to prevent the service user from overlooking the desired information.

Furthermore, as the service user identification means, the RFID tag that automatically reads information or the reading of the service user ID information uses biometric information such as a fingerprint that can be controlled by the service user. It is easy to use even for people who are disgusted by the reading itself.

It is a system configuration figure showing advertising display system ADS1 which is Example 1 of the present invention. 6 is a diagram illustrating an example of data stored in a service user attribute database 51 in Embodiment 1. FIG. In Example 1, it is a figure which shows the example of data stored in the advertisement information database 61. FIG. In Example 1, it is a flowchart which shows operation | movement of advertisement display system ADS1 when a service user does not exist in the periphery of advertisement display apparatus AD1 (at the time of normal operation). In Example 1, it is a flowchart which shows operation | movement of advertisement display system ADS1 when a service user exists in the periphery of advertisement display apparatus AD1 (at the time of service user detection). It is a system configuration figure showing advertising display system ADS2 which is Example 2 of the present invention. In Example 2, it is a figure which shows the example of data stored in the service user attribute database 52. FIG. In Example 2, it is a flowchart which shows operation | movement when a service user makes the fingerprint reader 12 of advertisement display apparatus AD2 read a fingerprint (at the time of service user detection).

Explanation of symbols

ADS1, ADS2 ... Advertisement display system,
AD1, AD2 ... advertising display device,
11. RFID tag reader / writer,
12 ... fingerprint reader,
21, 22 ... PC for displaying advertisements,
30 ... Internet,
41, 42 ... service management server,
51, 52 ... service user attribute database,
61, 62 ... Advertising information database,
71, 72 ... advertisement display screen,
71a, 71b, ˜71p, 72a, 72b, ˜72p...

Claims (12)

In an advertisement display system that presents advertisements according to service users,
A service user attribute database that stores service user identification information and advertisement field information in association with each other;
An advertisement information database storing predetermined advertisement contents and advertisement field information in association with each other;
Comprising a plurality of sub-screen, an advertisement display screen the plurality of the child screen is always displaying the multiple advertisement content;
A service user identification device for identifying service users existing around the advertisement display screen;
And retrieving means for retrieving advertisement content advertising field information corresponding to the identified service user searches from the service user attribute database, further corresponding to the retrieved advertisement field information from top Symbol advertisement information database;
Display control means for displaying the searched advertisement content on any of the plurality of sub-screens;
An advertisement display system comprising: In claim 1,
The advertisement display system, wherein the advertisement display screen is a screen that continuously displays a plurality of advertisement contents even when the service user is not present in the vicinity . In claim 1,
The advertisement display system, wherein the service user identification device is an identification device using a wireless tag . In claim 1,
The advertisement display system , wherein the service user identification device is a device for identifying a service user based on biometric information including a fingerprint or an iris . In claim 1,
The service user attribute database further stores advertisement display position information, which is information for specifying one of the plurality of child screens, in association with the identification information of the service user,
The search means searches the service user attribute database based on the identified service user identification information, acquires the service user record, and based on the advertisement field information of the service user record. Search the advertising information database, acquire all corresponding advertising content, collect all the advertising content and the advertising display position information of the acquired service user record, and send to the display control means,
The display control means searches for a vacant child screen in order starting from the child screen specified by the advertisement display position information, and displays the advertisement content on the vacant child screen. Advertising display system. In claim 5 ,
When the display control means receives the advertisement content and the advertisement display position information from the search means, the advertisement content of another service user is already displayed on the sub-screen specified by the advertisement display position information. The sub-screen that does not display the service user's advertising content among the plurality of sub-screens and has the shortest linear distance from the sub-screen specified by the received advertisement display position information. An advertisement display system for displaying the received advertisement content . A service user attribute database that stores service user identification information and advertisement field information in association with each other; an advertisement information database that stores predetermined advertisement content and advertisement field information in association with each other ; and a plurality of sub-screen advertising display screen made up of displaying a plurality of advertising content, there advertising content corresponding to the service user in the control method of the advertisement display system for displaying any of the plurality of sub-screen And
A service user identification stage in which the service user identification device identifies a service user existing around the advertisement display screen;
A search stage in which search means searches for advertisement field information corresponding to the identified service user from the service user attribute database, and further searches the advertisement information database for advertisement content corresponding to the searched advertisement field information. When;
A display control stage in which the display control means displays the searched advertisement content on any of the plurality of sub-screens;
A method for controlling an advertisement display system, comprising: In claim 7,
The service user identification device is an RFID reader / writer,
In the service user identification step, the RFID reader / writer identifies the service user stored in the internal memory of the RFID tag when the RFID tag held by the service user enters the detection range of the device. An advertisement display system control method comprising a step of acquiring information . In claim 7,
The service user identification device is a fingerprint reader,
In the service user identification step, when a service user who has previously registered his / her fingerprint is placed on the apparatus by the fingerprint reader, fingerprint information is used as identification information of the service user. An advertisement display system control method comprising a step of acquiring . In claim 7,
The service user attribute database further stores advertisement display position information, which is information for specifying one of the plurality of child screens, in association with the identification information of the service user,
In the search step, the search means searches the service user identification information field in the service user attribute database using the identified service user identification information as a key, and finds the corresponding service user record. Obtaining a stage;
Searching for the advertisement field information field of the advertisement information database by using the advertisement field information element in the service user record as a key, and acquiring all the corresponding advertisement contents as service user advertisement contents;
Sending the acquired advertisement display position information of the service user record and the advertisement content for the service user together to the display control means;
Control method for advertisement presentation system which comprises a. In claim 10,
In the display control stage, the display control means
When the advertisement display position information and the service user advertisement content are received from the search means, the service user advertisement display corresponding to the child screen specified by the advertisement display position information among the plurality of child screens. Checking the middle flag;
If the service user advertisement display flag is “0”, the service user advertisement content is displayed as it is on the sub-screen specified by the advertisement display position information;
Changing the service user advertisement display flag corresponding to the sub-screen that has begun to display the service user advertisement content to “1”;
Returning the service user advertisement display flag and the unspecified person advertisement display flag to “0” when the display of the service user advertisement content ends;
If the service user advertisement display flag is “1”, the corresponding service user advertisement display flag is checked in order from the child screen with the shortest distance from the designated child screen, and the service user Repeating the above steps while increasing the distance from the designated child screen until a child screen having the advertisement display flag of “0” is found;
If a child screen with the service user advertisement display flag “0” is found, the service user advertisement content is displayed on the found child screen, and at the same time, the service user advertisement content is displayed. Changing the service user advertisement display flag corresponding to the first child screen to “1”;
Returning the service user advertisement display flag and the unspecified person advertisement display flag to “0” when the display of the service user advertisement content is completed;
A control method for an advertisement display system, comprising: In claim 11,
In the display control stage, the display control means
Sequentially examining the unspecified advertisement display flag corresponding to each of the plurality of sub-screens;
If the unspecified advertisement display flag is “1”, the unspecified advertisement display flag corresponding to the next child screen is checked, and if the unspecified advertisement display flag is “0”, Transmitting a content acquisition request to the search means to acquire unspecified advertising content to be displayed on the child screen;
Receiving the unspecified person advertisement display flag again for each of the plurality of sub-screens when receiving the unspecified person advertisement content from the search means;
If the unspecified advertisement display flag is “0”, displaying the unspecified advertisement content as it is on the sub-screen;
Changing the unspecified advertisement display flag corresponding to the sub-screen that has begun to display the unspecified advertisement content to “1”;
On the other hand, if the unspecified person advertisement display flag is “1”, the steps of sequentially checking the unspecified person advertisement display flag for the other sub-screens;
Among the plurality of sub-screens, when a sub-screen for which the unspecified person advertisement display flag is “0” is found, the unspecified person advertisement content is displayed on the discovered sub-screen, Changing the unspecified advertisement display flag corresponding to the sub-screen that has begun to display the unspecified advertisement content to “1”;
A method for controlling an advertisement display system, further comprising:

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