JP2007066187A - House sales promotion system and method therefor - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system for promoting sales of a house by transmitting, according to an auspicious occasion accompanied by a change in life stage of a potential customer introduced by a registered customer, a direct mail for proposing a commodity suitable to the auspicious occasion. <P>SOLUTION: This system comprises a customer information database 34 storing information of existing customers and a potential customer information database 35 storing potential customer information of potential customers introduced by the customers, including the family structures and ages of the potential customers. A potential customer is extracted from the potential customer information on condition that the potential customer or its family will have an auspicious occasion accompanied by a change in life stage, and the direct mail is transmitted to the extracted potential customer. When point assignment conditions of that a new customer is a potential customer, and procedure is performed within a predetermined point assignment period are satisfied, a service point exchangeable with prize is assigned to the new customer and the customer that is the introducer. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a system for sales promotion of a house.

  2. Description of the Related Art Conventionally, a sales promotion method by giving points is known in a sales business, a financial business, an insurance business, a service business, etc. having a member registration system. For example, when an existing member introduces an acquaintance, etc. as a new member, points are given to both the member and the new member, and the member uses the points to provide premiums, services, discounts, etc. Can receive.

  In the “point system in the credit card service” described in Patent Document 1, an introduction relation database that records the relationship between an existing card member who is an introducer and a new card member who is an introducer, and the time of joining the new member, and a credit card A card usage database of the system, means for calculating points to be given to existing members and new members, and a database for recording the points earned by each member, and based on the amount used by new members, A technique for calculating earned points and calculating earned points for new members based on the amount of money spent by existing members is disclosed.

  Further, in Patent Document 2, when a new contract is made by introduction of an existing member, a point is given to a new customer. At the time of notification of this point and shipping of a product by the point, the sender of the notification or invoice (service provision) In addition, a “introduction point management method” is proposed in which the name of a sales representative of a new customer is printed. This technology enables the sales representative to respond to a point notification or an inquiry from a new customer for a product.

  On the other hand, among the registered members registered in the database, according to the content of the information to be provided, a registered member whose preference is matched to the content of the information is extracted and information is transmitted only to the registered member. Methods are known.

For example, the “campaign system” of Patent Document 3 extracts a registered member to be a campaign target from the member information in the campaign execution apparatus in which member information including preference information is accumulated, and receives the campaign mail. Is to send.
JP 2001-256562 A JP 2002-133002 A JP 2002-74139 A

  As for services to customers using points as described above, if there are many opportunities to acquire points, for example, if a predetermined fee is purchased, points are given to the customer, the customer adds points to the target. It is effective as a sales promotion method because it purchases products in order to collect points.

  However, for example, in a high-priced item such as a house, where there is an opportunity to purchase only once or several times in life, even if service points are acquired by purchasing this product, there is almost no opportunity to increase the service points. The sales promotion effect cannot be expected.

  By the way, the chance to start thinking about creating a house is infinitely different, but the celebrations such as marriage, the birth of a child, the 60th birthday, etc., whose life stages change greatly, can be a natural motive.

  Therefore, in the present invention, introduction of registered customers using the point of sale promotion method described in the above-mentioned patent document and the method of sales promotion method for extracting information from registered members and providing information. Propose a system that promotes the sale of homes by sending direct mails that suggest products suitable for the occasion of the celebrations that accompany the changes in the life stage of the introducer ("prospect") by .

  The problem to be solved by the present invention is as described above. Next, means for solving the problem will be described.

  That is, in Claim 1, it is a house sales promotion system for promoting the sale of a house, and is stored in a prospect information database storing prospect information by introduction of existing customers, and in the prospect database. And a direct mail transmitting means for extracting a prospective customer who meets the condition from the information and sending a direct mail to the prospective customer, the condition is accompanied by a change in the life stage of the prospective customer or their family It will be a celebration.

  In Claim 2, the information of the prospective customer includes at least the prospective customer, their family structure and date of birth.

  According to a third aspect of the present invention, in the home sales promotion system, the sender of the direct mail transmitted by the direct mail transmitting means is the customer who introduced the prospective customer.

  According to a fourth aspect of the present invention, the home sales promotion system further includes point granting means for granting service points that can be exchanged for prizes, and the point granting means refers to the prospective customer information database, and new customers are expected. Judging whether it was a customer and that it was processed within a predetermined point granting period, whether or not the point granting conditions were satisfied, and providing service points to new customers with the above point granting conditions, A service point is given to the customer who introduced the new customer.

  According to a fifth aspect of the present invention, the prize is an article or service that is inseparable from the construction of the house.

  In Claim 6, the prospective customer information database which stored the information of the prospective customer by the introduction of the existing customer, the prospective customer, its family composition, and the date of birth, and extraction of the information corresponding to the said condition and direct A home sales promotion system comprising a direct mail transmitting means for transmitting an email, and the direct mail transmitting means from the prospective customer information database, the prospective customer or their family members with a change in life stage. The process of extracting prospective customers on condition that they are greeted and the process of transmitting direct mail to the extracted prospective customers are executed.

  According to a seventh aspect of the present invention, in the home sales promotion method, the sender of the direct mail transmitted by the direct mail transmitting means is the customer who introduced the prospective customer.

  In claim 8, the home sales promotion system further includes point granting means for giving service points exchangeable for prizes, and the point granting means refers to the prospective customer information database so that a new customer A service point is given to a new customer having the above point granting condition and a process of judging whether or not the point granting condition is satisfied, and that it is a prospective customer and has been processed within a predetermined point granting period. And a process of assigning service points to the customer introducing the new customer.

  In claim 9, the prize is an article or service that is inseparable from the construction of the house.

  As effects of the present invention, the following effects can be obtained.

  In claim 1, a direct mail is sent in accordance with a change in the life stage of the prospective customer or the family of the prospective customer, and a house is proposed in accordance with the change in the demands on the house accompanying the change in the life stage. By doing so, it is possible to effectively promote the sales of houses.

  In claim 2, it is possible to calculate the time when the celebration is reached from the prospective customer information.

  In claim 3, it can be expected that the personal connection between the customer who is the introducer and the new customer who is the prospective customer will be strengthened.

  In claim 4, since both the new customer and the customer who is the introducer can receive the privilege, the satisfaction of the customer can be increased. Then, by limiting the period of time for granting service points, we will create sales opportunities for prospective customers by proposing timely housing that responds to changes in the life stage of prospective customers and granting benefits. Can be expected.

  In Claim 5, since a privilege can be received in housing construction, the willingness of a prospective customer to purchase a house can be raised.

  In claim 6, a direct mail is sent in accordance with a change in the life stage of the prospective customer or the family of the prospective customer, and a house is proposed in accordance with the change in the demand for the residence accompanying the change in the life stage. By doing so, it is possible to effectively promote the sales of houses.

  In claim 7, it can be expected to strengthen the human connection between the customer who is the introducer and the new customer who is the prospective customer.

  In claim 8, since both the new customer and the customer who is the introducer can receive the privilege, the satisfaction of the customer can be increased. Then, by limiting the period of time for granting service points, we will create sales opportunities for prospective customers by proposing timely housing that responds to changes in the life stage of prospective customers and granting benefits. Can be expected.

  In Claim 9, since a privilege can be received in housing construction, the willingness of a prospective customer to purchase a house can be raised.

Next, embodiments of the invention will be described.
FIG. 1 is a diagram showing an overall configuration of a home sales promotion system according to an embodiment of the present invention, FIG. 2 is a functional block diagram of an information terminal, and FIG. 3 is a functional block diagram of a management server.
4 is a diagram showing a flow of customer registration in the management server, FIG. 5 is a diagram showing a flow of prospective customer registration in the management server, FIG. 6 is a diagram showing a flow of direct mail transmission in the management server, and FIG. The figure which shows the flow of the point provision in a management server, FIG. 8 is the figure which shows the flow of point management in a management server, FIG. 9 is the figure which shows the flow of privilege provision in a management server.

  The home sales promotion system according to the present invention obtains a prospective customer (a prospective customer who has not yet been traded but can become a future customer) by introducing an existing customer, and provides a service when the prospective customer becomes a customer through a contract. The point is given to promote the sale of a house (a detached house, a condominium, etc.) as a product.

The prospective customer and his / her family will receive information on the housing that is a product suitable for the status of the family who will be celebrating the celebration before the predetermined period of the various “life events with life stage changes”. Send by email.
In addition, if a prospective customer becomes a new customer within a predetermined period based on the above-mentioned event, the new customer who was the prospective customer and the customer who is the introducer will acquire the service points issued by the sales office, and By exchanging points for prizes, benefits can be received from the sales office.

The above-mentioned “Keiji with life stage change” means a celebration to be celebrated at a milestone in which the life stage changes (for example, elementary school entrance, junior high school entrance, adult ceremony, 60th birthday, wedding, etc.).
Here, in general, the life stage is a life stage that changes with age. In general, a change in the life stage means that the lifestyle changes depending on the milestones of life, from birth in a human life to school, adult, employment, marriage, childbirth, child-rearing, retirement, and so on.
It is said that the demand for housing changes with the change of the life stage, and it is more effective even if it is a high-priced house by sending a direct mail according to the celebration with the change of the life stage. Sales promotion is expected.

  Note that the prize is inseparable from the construction of a house, which is a product, such as built-in furniture of a house, installation work of an air conditioner provided in the house, and electrical products provided in the house. That is, since a privilege can be received in housing construction, the willingness of a prospective customer to purchase a home can be increased.

When providing service points for general sales of goods, there is usually no limitation on the timing for providing the service points.
On the other hand, in the housing sales promotion system according to the present invention, as described above, in a special article that is expensive and has a purchase opportunity only once or several times in a lifetime, a privilege that is inseparable from its construction is provided. Service points that can be obtained are given within a predetermined period of time based on a congratulatory event accompanied by a change in life stage, and a privilege based on the service points can be obtained.

  In this way, by allowing prospective customers to get benefits within a predetermined period based on Keio with life stage changes, proposals for timely housing that respond to changes in the life stage of prospective customers By giving a privilege, it can be expected to create sales opportunities for prospective customers and promote sales.

  Then, the structure of the house sales promotion system which concerns on this invention is demonstrated.

  As shown in FIG. 1, the home sales promotion system 10 includes a sales office terminal 14 that is an information processing terminal provided in a sales office that sells a home, and information processing that is used by a customer who has already made a transaction with the sales office. A customer terminal 13 that is a terminal, a prospective customer terminal 15 that is an information processing terminal used by a prospective customer introduced to the sales office, a management server 11 that executes promotion of housing by giving points, and these Information communication terminal 16 and information communication means 16 capable of transmitting and receiving information between servers.

The customer terminal 13, the sales office terminal 14, and the prospective customer terminal 15 can be, for example, information processing means such as a general-purpose personal computer and a monitor, or portable information processing means such as a mobile phone.
The customer terminal 13, the sales office terminal 14, and the prospective customer terminal 15 have substantially the same configuration, and the configuration of the customer terminal 13 will be described below using the functional block diagram shown in FIG. .

  The customer terminal 13 includes a control unit 21 that controls the entire customer terminal 13, a transmission / reception unit 22 that controls transmission / reception of data to / from the management server 11 and the sales office terminal 14 via the information communication unit 16, The input unit 23 that inputs operation signals of various operations performed by the control unit 21, the display output unit 24 that outputs the processing of the control unit 21, and the various types sent from the management server 11 and the sales office terminal 14 A storage unit 25 that stores information and processing information in the control unit 21 is provided.

  On the other hand, as shown in FIGS. 1 and 3, the management server 11 is a web server that publishes a web page to the information communication means 16 and provides information and programs to other information processing terminals on the web page. is there.

The management server 11 is mainly configured by a control unit 31 including a CPU, a ROM, a RAM, and the like, and via an information communication unit 16 in response to a request from the customer terminal 13, the sales office terminal 14, or the prospective customer terminal 15. Provide information and programs.
A transmission / reception unit 32 is connected to the control unit 31, and transmission / reception of data performed between the customer terminals 13, 13... Is controlled by the transmission / reception unit 32 via the information communication unit 16. It is configured to ensure the safety of information provided to the customer terminal 13.

In addition, the management server 11 includes a storage unit 30 that allows the control unit 31 to read out stored data and store new information.
The storage unit 30 stores web page information 33, a customer information database 34, a prospective customer information database 35, a product catalog database 36, a free gift catalog database 37, and various programs 38.

  The web page information 33 stores information related to the web page managed by the sales office established in the management server 11. Customers and prospects can access this web page via the information communication means 16, on this web page, registration of customers and prospects described later, browsing and downloading of product catalogs and premium catalogs, confirmation of points And exchange of prizes.

  The customer information database 34 stores information (customer information) related to customers who have already made business with or have made business with the sales office. The customer information includes, for example, a customer's name, contact information such as an address, a customer's e-mail address, a product purchased by the customer, a time of product purchase, a service point held by the customer, and the like.

  The prospective customer information database 35 stores information on prospective customers who have not been in business with sales offices and who have been introduced by the customer (expected customer information). The prospect information includes, for example, the prospect's name, the prospect's e-mail address, information that associates the customer who introduced the prospect with the customer information stored in the customer information database 34, the family structure and birth of the prospect. Day (age), etc.

  The product catalog database 36 stores a product catalog sold by the sales office. As described above, this product catalog can be viewed or downloaded on the web page established by the management server 11. Prospects can see the product catalog, know the product specifications, request more detailed materials, and study the products.

  The premium catalog database 37 stores a premium catalog that discloses the contents of a premium that is a privilege provided by a sales office. This premium catalog can be viewed or downloaded on the web page established by the management server 11 as described above. A customer or prospective customer selects a prize to be exchanged for a service point from the prize catalogue.

As the various programs 38, programs executed by the control unit 31 of the management server 11 are stored in the storage unit 30. These programs are for realizing various functions of the management server 11.
By executing this program, the management server 11 has a point management function for functioning as a point management means, a new customer registration / point giving function function for functioning as a new customer registration / point giving function means, and a privilege. A privilege granting function for functioning as a granting means, a customer registration function for functioning as a customer registration means, and a prospective customer registration function for functioning as a prospective customer registration means are provided.

  Next, the function of the management server 11 provided in the housing sales promotion system 10 will be described. The functions described below are executed by programs stored in the storage unit 30 as various programs 38 in the control unit 31 of the management server 11 as described above. However, the means capable of executing these functions is not limited to this form, and means having each function can be provided separately from the control unit 31.

[Customer registration function]
The management server 11 has a customer registration function for registering information of existing customers (customers already in business) in the customer information database 34 of the storage unit 30 and functions as a customer registration unit.
The registration work of customer information can be performed at the customer terminal 13 or the sales office terminal 14.

As shown in the flowchart of FIG. 4, first, a customer or sales representative accesses a web page established by the management server 11 from the customer terminal 13 or the sales office terminal 14 via the information communication means 16 and makes a predetermined request. Then, the management server 11 transmits an information input page and displays the information input page on the display output unit 24 of the customer terminal 13 or the sales office terminal 14 (S31).
In the customer terminal 13 or the sales office terminal 14, by inputting necessary information to the information input page using the input unit 23, this information is transmitted from the transmission / reception unit 22 to the management server 11 via the information communication means 16. . In the management server 11, the customer information input by the control unit 31 through the transmission / reception unit 32 is acquired (S32) and stored in the customer information database 34 of the storage unit 30 (S33).

  As the above customer information, at least the customer's name, contact information such as the customer's address, customer's email address, information that associates the customer with the sales office (for example, products purchased by the customer, timing of product purchase, etc.), possessed by the customer The service point is stored in the customer information database 34 so that it can be referred to in association with the customer's name.

  When customer information is registered at the customer terminal 13 (S34), customer information registered in the customer information database 34, customer registration information including the date and time of registration is received from the management server 11 at the sales office terminal 14 Is transmitted via the information communication means 16 (S35). At the sales office terminal 14 that has acquired the customer registration information, the sales representative determines the authenticity of the customer registration information, corrects if there is an input error, and if it is false information, Work to delete registration.

[Prospect registration function]
The management server 11 has a prospect registration function for registering prospect information in the prospect information database 35 of the storage unit 30, and functions as a prospect registration means.
Registration work of prospective customer information can be performed at the customer terminal 13 or the sales office terminal 14.

As shown in the flowchart of FIG. 5, first, a customer or sales representative accesses a web page established by the management server 11 from the customer terminal 13 or the sales office terminal 14 via the information communication means 16 and makes a predetermined request. Then, the management server 11 transmits an information input page and displays the information input page on the display output unit 24 of the customer terminal 13 or the sales office terminal 14 (S41).
In the customer terminal 13 or the sales office terminal 14, by inputting necessary information to the information input page via the input unit 23, this information is transmitted from the transmission / reception unit 22 to the management server 11 via the information communication means 16. . In the management server 11, the prospective customer information input by the control unit 31 through the transmission / reception unit 32 is acquired (S42) and stored in the customer information database 34 of the storage unit 30 (S43).

  As the prospective customer information, at least the prospective customer's name, the prospective customer's e-mail address, the information introducing the prospective customer and the customer information stored in the customer information database 34, the prospective family structure and the year of birth The date (age) is stored in the prospective customer information database 35.

[Direct mail transmission function]
The management server 11 refers to the age of the prospective customer and the family stored in the prospective customer information registered in the prospective customer information database 35 of the storage unit 30, and the prospective customer or the family is pre-registered It has a direct mail transmission function that extracts prospective customers corresponding to the above and sends direct mail to the extracted prospective customers, and functions as a direct mail transmission means.

The above-mentioned celebrations mean various celebrations that prospects and their families greet. In this example, prospects and their families that fall under elementary school admission, marriage, and 60th birthday, which are especially contingent with changes in life stages. To extract. For elementary school admission and the 60th birthday, the prospective customers and their families are extracted based on the date of birth (age), and for marriage, the expected marriage month is registered as prospective customer information. Based on this, a corresponding prospect is extracted.
The direct mail is transmitted a predetermined period (for example, six months) before the above-mentioned event. This makes it possible to construct a house in time for the celebration.

As shown in the flowchart of FIG. 6, first, the management server 11 searches for and extracts prospective customers who meet the conditions from the prospective customer information in the prospective customer information database 35 (S51). In addition, as above-mentioned, a prospect is extracted on the condition that a prospect or its family is before the predetermined period of Keio.
Subsequently, if there is a corresponding prospect (S52), the contents of the direct mail are determined based on the good news and the prospect information (S53). Then, a direct mail is transmitted from the management server 11 to the extracted prospective customer via the information communication means 16 (S54).
The direct mail can also be sent to prospective customers using mail, telegram, FAX or other communication means.

  The prospect can receive the direct mail at the prospect customer terminal 15 and know the contents thereof, thereby knowing that the service point is given by purchasing the product and that the privilege can be received.

Further, the prospective customer can reconfirm the relationship with the introducer by knowing the introducer included in the contents of the direct mail.
Thereby, a connection with a prospective customer and the customer who is an introducer can be maintained, and the relationship between both can be made favorable.
The direct mail sender may be displayed as a sales office or a sales representative, or a customer who introduces a prospect. In the latter case, since it is handled as a gift from the customer to the prospective customer, it can contribute to strengthening the connection between the prospective customer and the customer who is the introducer.

And since a direct mail is automatically sent from the management server 11 in accordance with the registered events, even sales representatives and prospective customers themselves have a timing that matches the changes in family events and life stages that are often forgotten. Then you can receive the direct mail and consider buying a house.
As described above, by sending a direct mail in accordance with the celebration that accompanies a change in the life stage, a privilege is provided in a form to support a new beginning, and a higher sales promotion effect can be expected.

  Note that the contents of the direct mail are different depending on the reason that the prospect is extracted. For example, since the necessary housing plans differ between elementary school admission and marriage, a direct mail with a content that proposes a plan according to each plan is used. Then, when considering the purchase of a house, the prospect can browse or download the product catalog at the prospect terminal 15 as described above.

[New customer registration / point grant function]
The management server 11 registers the newly contracted customer information in the prospective customer information database 35 of the storage unit 30 and, in conjunction with this, a new customer and a customer who introduced the new customer. It functions as a new customer registration / point giving means having a point giving function for giving service points.
New customer registration work can be performed at the prospective customer terminal 15 or the sales office terminal 14.

The new customer and the customer are given points when the new customer who is the prospective customer is registered in the customer information database 34 as a customer.
As shown in the flowchart of FIG. 7, first, a new customer performs customer information registration work (S61). The registration work and registration contents of a new customer are as described in the above customer registration function and will be omitted.

Then, when the new customer is registered in the customer information database 34, the control unit 31 of the management server 11 refers to the prospective customer information database 35 to determine whether the new customer is the prospective customer (S63), It is determined whether or not the purchase was within the point grant period (S64).
Note that the point grant period can be set to a predetermined period, for example, one year before and after the relevant event.

If the new customer is a prospective customer and the product purchase is within the grant period, the management server 11 reads the relevant prospective customer information from the prospective customer information database 35 (S65), and identifies the customer who introduced the new customer. To do.
Then, a service point is given to the new customer and the customer who introduced the new customer (S66). At this time, the control unit 31 stores the new customer stored in the customer information database 34 and the service points assigned to the customer information of the customer.

As described above, in order to notify the new customer who has acquired the service point, the existing customer who introduced the new customer, and the sales office that the service point has been granted, the management server 11 informs this fact. The described mail is transmitted to the customer terminals 13 and 13 and the sales office terminal 14 (S67).
When new customer information is registered at the prospective customer terminal 15, new customer registration information including customer information registered in the customer information database 34 and the date and time of registration is received from the management server 11 by the sales office terminal 14. Is transmitted via the information communication means 16. In the sales office terminal 14 that has acquired the new customer registration information, the sales representative determines the authenticity of the new customer registration information, corrects if there is an input error, and if it is false information, Work to delete the new customer registration.

[Point management function]
The management server 11 functions as a point management unit having a point management function for managing point information included in customer information stored in the customer information database 34.

The point information included in the customer information in the customer information database 34 can be browsed by the customer himself.
As shown in the flowchart of FIG. 8, when the customer requests from the customer terminal 13 to access the web page established by the management server 11 via the information communication means 16 and display the password input page (S71), The management server 11 transmits the password input page and displays the password input page on the display output unit 24 of the customer terminal 13 (S72).

  The management server 11 acquires, via the information communication means 16, information that the customer inputs information about the customer and the password on the password input page displayed on the display output unit 24 at the customer terminal 13 (S 73). The customer information in the customer information database 34 is read based on the information (S74). And if the management server 11 can authenticate the customer terminal 13 by the read information and the acquired information (S75), the information which displays the service point which a customer holds is transmitted with respect to the customer terminal 13. In step S76, the display output unit 24 of the customer terminal 13 displays the service points owned by the customer.

  The customer can check his / her own service point and review the premium, which is a privilege given by the sales office. As described above, the customer can know the contents of the premium by browsing or downloading the premium catalog on the customer terminal 13. The customer can determine the contents of the prize according to the service points held.

A part of the service points acquired by the customer can be exchanged for prizes, and the remaining service points can be exchanged for prizes at the next opportunity.
For example, a part of service points can be exchanged for prizes at the time of housing construction, and the remaining service points can be used for renovation of the house. For such a case, the management server 11 extracts, from the customer information registered in the customer information database 34, a customer who owns a house whose predetermined period has elapsed since the construction of the house, and The direct mail recommending the renovation work can be transmitted through the information communication means 16.

[Premium exchange function]
The management server 11 refers to the point information included in the customer information stored in the customer information database 34, and exchanges service points and premiums held by the customer to give a privilege to the customer. It functions as a prize exchange means.
The prize can be exchanged at the customer terminal 13 or the sales office terminal 14.

As shown in the flowchart of FIG. 9, when the customer accesses the web page established by the management server 11 via the information communication means 16 from the customer terminal 13 and makes a predetermined request (S81), the management server 11 The input page is transmitted, and the password input page is displayed on the display output unit 24 of the customer terminal 13 (S82).
In the management server 11, when the customer terminal 13 or the sales office terminal 14 obtains the information input by the customer in the password input page (S83), the customer information is read based on this information (S84) to authenticate the customer.

When the customer is authenticated as described above (S85), the management server 11 displays the service points owned by the customer on the display output unit 24 of the customer terminal 13 (S86). Customers can confirm their own service points and select prizes.
The management server 11 displays the premium catalog on the display output unit 24 of the customer terminal 13 (S87), and allows the customer to select a premium from these.
When the management server 11 obtains information on the premium selected by the customer (S88), it determines whether the selected premium can be exchanged at a service point owned by the customer (S89).

If the service point can be exchanged for a prize, the management server 11 displays on the display output unit 24 of the customer terminal 13 that a privilege, that is, a prize has been granted (S90), and also instructs the sales office terminal 14 An e-mail is transmitted to notify the sales office that the privilege has been granted (S91).
In this way, the customer can receive a privilege from the sales office.

  In the housing sales promotion system 10 described above, as an existing customer, not only a customer who purchased a product handled by a sales office, but also a remodeling business, a housing industry, other industries (other industries ( It can also be a sales representative of household appliances, furniture, automobiles, insurance finance, hotels, bridals, etc.). This makes it possible to exchange prospective customer information and service points by collaborating with a different type of housing-related business, thereby contributing to an increase in sales and an improvement in customer satisfaction.

The figure which shows the whole structure of the house sales promotion system which concerns on the Example of this invention. The functional block diagram of an information terminal. The functional block diagram of a management server. The figure which shows the flow of the customer registration in a management server. The figure which shows the flow of prospective customer registration in a management server. The figure which shows the flow of the direct mail transmission in a management server. The figure which shows the flow of point provision in a management server. The figure which shows the flow of the point management in a management server. The figure which shows the flow of privilege provision in a management server.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Housing sales promotion system 11 Management server 13 Customer terminal 14 Sales office terminal 15 Prospect customer terminal 16 Communication network

Claims (9)

A home sales promotion system for promoting home sales,
A prospect information database that stores information on prospects from existing customers,
Direct mail transmission means for extracting a prospective customer who meets the condition from the information stored in the prospective customer database and sending a direct mail to the prospective customer,
The above condition is characterized in that the prospective customer or their family greets a celebration with a change in life stage.
Home sales promotion system. The information of the prospective customer includes at least the prospective customer and their family composition and date of birth,
The housing sales promotion system according to claim 1. In the housing sales promotion system,
The sender of the direct mail transmitted by the direct mail transmitting means is a customer who introduced a prospective customer,
The housing sales promotion system of Claim 1 or Claim 2. The home sales promotion system further comprises point giving means for giving service points exchangeable for prizes,
The point grant means
Referring to the prospective customer information database, determining whether the new customer was a prospective customer, and whether or not the point granting condition of being processed within a predetermined point granting period is satisfied,
In addition to giving a service point to a new customer having the above point grant condition, the service point is given to a customer who introduced the new customer,
The housing sales promotion system as described in any one of Claim 1- Claim 3. The prize is an article or service inseparable from the construction of the house,
The housing sales promotion system according to claim 4. A prospective customer information database storing information of prospective customers introduced by existing customers, including at least the prospective customer and their family composition and date of birth;
A housing sales promotion system comprising a direct mail transmitting means for extracting information corresponding to the above conditions and transmitting a direct mail;
In the direct mail transmission means,
From the prospective customer information database, a process of extracting the prospective customer on the condition that the prospective customer or the family greets a celebration with a change in life stage;
The process of sending direct mail to the extracted prospects
Characterized by performing,
Home sales promotion method. In the housing sales promotion method,
The sender of the direct mail transmitted by the direct mail transmitting means is a customer who introduced a prospective customer,
The house sales promotion method according to claim 6. The home sales promotion system further comprises point giving means for giving service points exchangeable for prizes,
In the point giving means,
Referring to the prospective customer information database, determining whether the new customer is a prospective customer, and that the procedure has been completed within a predetermined point granting period, and whether or not the point granting condition is satisfied;
The process of granting service points to new customers with the above point grant conditions;
Performing a process of assigning service points to the customer who introduced the new customer,
The house sales promotion method according to claim 6 or 7. The prize is an article or service inseparable from the construction of the house,
The housing sales promotion method according to claim 8.

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