JP2007049584A - Advertisement support system and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a privileged service to only customers who have actually viewed an image for advertisement, in order to motivate customers to view the image. <P>SOLUTION: A QR code pattern identifying an image of an image content for advertisement is added to the image content, and the image is displayed on a display device 5 for customers. In this state, a headquarters server 1 receives and acquires a photographic image which a customer has obtained by photographing the QR code pattern with his or her mobile terminal device 7, and customer information from the mobile terminal device 7 via a mobile communication network 6 and a network 3 and judges whether a QR code included in the photographic image is true or not, and the privileged service is given to the customer in the case that it is judged as a result that this QR code is obtained by photographing a regular QR code. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an advertisement support system and program for supporting effective advertisement of video content displayed and output on a display device for a customer.

Conventionally, as a communication system in which a display device for a customer is installed in a plurality of affiliated stores that are chain-operated and video content for advertisement is displayed and output on this display device, for example, for a customer installed in a store The monitor TV and the host server on the headquarters side are connected via a network, and the host server on the headquarters side distributes video images for promotion to each monitor TV with reference to a distribution schedule created in advance. An automatic video distribution system that distributes in accordance with a schedule is known (see Patent Document 1).
JP 2000-094084 A

However, in this type of automatic video distribution system, video images for promotion to promote products, manufacturers, etc. are only displayed on the monitor TV. There was a problem that it would not be possible to see the video unless it was a customer.
An object of the present invention is to make it possible to provide a privilege service only to a customer who has actually seen the video as a motivation for the customer to see the video for promotion.

The invention described in claim 1 is an advertising support system that supports effective advertising of video content displayed and output on a display device for a customer, and identifies the video at a predetermined position of the video content for advertising. An adding means for adding a pattern, and a mobile terminal device possessed by the customer who has photographed the identification pattern in a state where the identification pattern added to the video content by the adding means is displayed on the display device for the customer via the network An acquisition unit that receives and acquires the captured image and customer information, a determination unit that determines the authenticity of the identification pattern included in the captured image obtained by the acquisition unit, and a normal identification pattern captured by the determination unit Service providing means for providing a privilege service to the customer when it is determined that Characterized by comprising a.
Furthermore, a program for realizing the main functions shown in the invention described in claim 1 is provided to the computer (the invention described in claim 12).

The invention described in claim 1 may be as follows.
The adding means divides the identification pattern for identifying the video content for advertisement into a plurality of parts, embeds each divided pattern at a predetermined position of the video content, and combines the captured images obtained by capturing the individual divided patterns. Based on the obtained composite image, the determination means determines whether the identification pattern included in the composite image is true or false (the invention according to claim 2).

In this case, the adding means may divide the identification pattern for identifying the video content for advertisement into two, and embed each division pattern at the position of the head portion and the tail portion of the video content. Described invention).
Further, the adding means may divide the identification pattern for identifying the video content for advertisement into three, and embed each division pattern at the position of the head portion, the middle portion, and the tail portion of the video content (claims). Item 4).

The identification pattern is constituted by a two-dimensional code pattern including information for identifying video content for advertisement, and the adding means divides the two-dimensional code pattern into a plurality of pieces, and each divided pattern is divided into the video content. Each of the predetermined positions may be embedded (invention of claim 5).
The adding means generates a random number when dividing the identification pattern into a plurality of numbers, randomly divides the identification pattern based on the random number, and embeds each divided pattern at a predetermined position of the video content. (Invention of claim 6).
In addition, in the process in which the identification pattern for identifying the video content for advertisement is divided into a plurality of parts and sequentially displayed on the display device for the customer, the acquisition means combines and combines the captured images obtained by capturing the individual divided patterns. The composite image may be received and acquired from a mobile terminal device owned by a customer who generates the image (the invention according to claim 7).

  When a distribution schedule that defines which video content is distributed at which timing is set for each display device, the distribution schedule is referred to, and the video content to which the identification pattern is added by the adding unit is applicable Distribution to the display device (the invention according to claim 8).

When it is determined by the determination means that a regular identification pattern has been taken, the mobile terminal device possessed by the customer is specified as the transmission destination from the customer information, and information for individual advertisement is separately transmitted to the transmission destination (Invention of Claim 9).
In this case, the identification pattern includes information indicating the date and time when the video content is displayed and output on the display device for the customer, in addition to identifying the video content for advertising, and separately transmitting the information for individual advertising. In addition, a time segment is identified based on the date and time information in the captured image received and acquired from the mobile terminal device possessed by the customer, and information for individual advertisement associated with the time segment is read and transmitted. (Invention of claim 10).

  The identification pattern is configured by a two-dimensional code pattern that identifies video content for advertisement, and the determining means analyzes each information obtained by analyzing the two-dimensional code pattern extracted from the photographed image and each normal one. The information is collated, and the authenticity of the two-dimensional code pattern in the photographed image is determined based on whether or not they match (the invention according to claim 11).

  According to the first aspect of the present invention, in the state where the identification pattern for identifying the video is added to a predetermined position of the video content for advertisement and displayed on the display device for the customer, the customer who has photographed the identification pattern The photographed image and customer information are received and acquired from the possessed portable terminal device via the network, and the authenticity of the identification pattern included in the photographed image is determined, and as a result, the regular identification pattern is photographed. If it is determined that the special service is granted to the customer, the special service is provided only to the customer who actually viewed the video as a motivation for the customer to see the video for promotion. It can be provided, and effective promotion of video content can be supported.

  According to the invention described in claim 2, in addition to having the same effect as that of the invention described in claim 1, the identification pattern for identifying the video content for advertisement is divided into a plurality of parts, and each divided pattern is divided into the video content. It is difficult to forge the identification pattern because it is determined whether the identification pattern is authentic or not based on the composite image obtained by combining the respective captured images obtained by embedding each of the divided patterns at predetermined positions. Therefore, it is possible to make a reliable determination, and a privilege service can be provided only to customers who have actually seen the video.

In this case, the identification pattern for identifying the video content for advertisement is divided into two, and each division pattern is embedded at the position of the head portion and the tail portion of the video content (the invention according to claim 3). The privilege service can be provided only to customers who have seen the video from the beginning to the end.
Further, the identification pattern for identifying the video content for advertisement is divided into three, and each divided pattern is embedded at the position of the head portion, the middle portion, and the tail portion of the video content (the invention according to claim 4). Even with relatively long video content, it is possible to prevent the customer's attention from being distracted along the way, which is more effective.

The identification pattern is composed of a two-dimensional code (for example, a QR code or a PDF417 code) containing information for identifying video content for advertisement. The two-dimensional code pattern is divided into a plurality of parts, Since each of the video contents is embedded at a predetermined position (the invention according to claim 5), it is possible to incorporate a large amount of information in the two-dimensional code, and to further improve the certainty of authenticity determination. It becomes.
Further, when the identification pattern is divided into a plurality of numbers, random numbers are generated, the identification patterns are randomly divided based on the random numbers, and each divided pattern is embedded at a predetermined position of the video content (claim 6). Described invention), and forgery of the identification pattern can be made difficult.

  In the process where the identification pattern for identifying the video content for advertisement is divided into a plurality of parts and sequentially displayed on the display device for the customer, the composite image is generated by combining the captured images obtained by capturing the individual divided patterns. Since the composite image is received and acquired from the mobile terminal device (the invention according to claim 7), a composite image is generated by combining the captured images obtained by capturing the individual divided patterns on the customer-owned mobile terminal device side. It becomes possible.

  According to the invention described in claim 8, in addition to the same effect as that of the invention described in claim 1, the distribution schedule that defines which video content is distributed at which timing is set for each display device. In this case, the video content with the identification pattern added is distributed to the corresponding display device by referring to this distribution schedule. Can be delivered automatically at any time.

  According to the ninth aspect of the invention, in addition to having the same effect as that of the first aspect of the invention described above, when it is determined that a regular identification pattern is taken, the mobile information possessed by the customer is obtained from the customer information. Since the terminal device is specified as the transmission destination and the information for individual advertisement is separately transmitted to this transmission destination, it is individually advertised such as providing detailed information to the customer who viewed the advertisement video on the display device. It is possible to further enhance the advertising effect.

  In this case, the identification pattern identifies the video content for advertisement, and includes information indicating the date and time when the video content is displayed and output on the display device for the customer. Because the time segment is specified based on the date and time information in the captured image received and acquired from the mobile terminal device possessed by the customer, and the information for individual advertisement associated with this time segment is read and transmitted (invoice) (Invention of Item 10), the customer group by time zone can be specified from the date and time seen by the customer, and the product information suitable for the time division can be individually advertised.

  According to the invention described in claim 11, in addition to having the same effect as that of the invention described in claim 1, the identification pattern is constituted by a two-dimensional code pattern for identifying the video content for advertisement, and from within the photographed image. Each piece of information obtained by analyzing the extracted two-dimensional code pattern is compared with each piece of regular information, and the authenticity of the two-dimensional code pattern in the captured image is determined based on whether or not they match. Since it did in this way, it becomes possible to raise the certainty of authenticity determination further.

Example 1
Hereinafter, a first embodiment of the present invention will be described with reference to FIGS.
FIG. 1 is a block diagram showing an overview of the overall configuration of the advertisement support system.
This advertising support system, for example, constitutes a part of a store support system that manages and manages each store in the chain on a nationwide scale, and is particularly effective for video content that is broadcast in each store. It is intended to support advertising. The headquarters server 1 that forms the core of this system is connected to each store terminal 2 via a network (Internet) 3, and supports the operation and management of each store, and each video content for promotion along with its distribution schedule. The information is transmitted to the store terminal 2. The headquarter server 1 and each store terminal 2 are digitized (packetized) by, for example, HTTP (Hyper Text Transfer Protocol) using a TCP (Transmission Control Protocol / IP (Internet Protocol) communication protocol. The head office server 1 has various server functions such as a database server and a Web server function, and each store terminal 2 has a Web browser function and the like.

 The video content is a promotional video created by requesting a content production company in advance, and the headquarters server 1 provides various video images together with a distribution schedule that defines which video content is distributed at what timing. The content is transmitted to each store terminal 2. Each store terminal 2 is constituted by a PC (personal computer), and distributes the video content for promotion distributed from the headquarters server 1 to the corresponding display device 5 in the store according to the distribution schedule. I am doing so. At this time, the store terminal 2 adds a two-dimensional code (QR code) pattern for identifying the video to a predetermined position of the video content and distributes it to the display device 5.

 The display device 5 is disposed at a plurality of locations in the store, and is configured by a liquid crystal display device or the like, and has a large monitor screen that broadcasts and outputs video content for advertising to customers. . On the other hand, the headquarter server 1 is connected to a mobile terminal device 7 possessed by a customer via a network 3 and a mobile communication network (mobile phone network) 6, and this mobile terminal device possessed by the customer (a mobile phone device with a camera) ) Data is transmitted to and received from 7. Here, when viewing the video content with the QR code broadcasted on the display device 5, the customer uses the mobile phone device 7 with its own camera function to shoot the QR code on the display screen. I have to. The cellular phone device 7 transmits a captured image obtained by photographing the QR code to the headquarter server 1, and the headquarter server 1 determines whether or not the customer has actually seen a video for promotion based on the photographed image. If the customer has seen the video, the privilege service (points) is provided to the customer.

FIG. 2 is a diagram illustrating a two-dimensional code (QR code) pattern added to video content for advertisement.
This QR code expresses information indicating “date and time”, “store name”, “display number”, and “content number”, and each store terminal 2 determines “date and time”, “store name”, “display” from the distribution schedule. “Code (display number)” and “content code (content number)” are read out, and a QR code pattern is created from these information. Note that “date and time” is a broadcast start date and time when the video content starts to be broadcast, “store name” indicates a store where the video content is broadcast, and “display number” is the display device 5 that is the display destination of the video content. The “content number” is a code for identifying video content.

FIG. 3 is a diagram showing a state where the QR code pattern is divided into two by a predetermined method.
The store terminal 2 divides the QR code pattern into 16 equal parts, and then divides the 12 sections excluding the symbol portions (A), (B), (C), and (D) at the four corners into two. However, at that time, 12 sections were skipped and whitened (2), (4), (6), (8), (10), (12) and symbol parts (A), (B) , (C), (D) are generated (1/2), and the opposite section is outlined (1), (3), (5), (7 ), (9), (11) and a symbol part (A), (B), (C), (D) are generated to generate a QR code fragment (2/2), and one QR code pattern is converted into 2 It is divided into two QR code pieces (1/2) and (2/2).

FIG. 4 is a diagram showing a state in which the QR code pieces (1/2) and (2/2) corresponding to the promotional video content are added.
For example, QR code pieces (1/2) and (2/2) corresponding to video content that is particularly important for enhancing the advertising effect are embedded. That is, the store terminal 2 embeds the QR code fragment (1/2) as a start code in the beginning portion of the video content and embeds the QR code fragment (2/2) as an end code in the end portion of the video content. . In this case, the QR code pieces (1/2) and (2/2) are continuously embedded for a fixed time so that the start code and the end code are continuously displayed for a fixed time (for example, 5 seconds).

 In this way, the video content in which the QR code pieces (1/2) and (2/2) are embedded is transferred to the corresponding display device 5 for display output. At this time, the customer views the video content. As the evidence, the mobile terminal device 7 with its own camera is used to photograph the QR code piece (1/2) and the QR code piece (2/2) on the display screen. Here, as shown in FIG. 4, the mobile terminal device 7 generates a composite image by combining the captured image of the QR code fragment (1/2) and the captured image of (2/2) the QR code fragment. The composite image is transmitted to the headquarter server 1. The headquarter server 1 determines the authenticity of the QR code based on this composite image, and as a result, if it is a customer who has actually seen the video, the headquarters server 1 provides a privilege service to the customer.

FIG. 5 is a diagram showing a table list showing various tables stored in the database 4, and FIGS. 6 and 7 are diagrams showing a part of the contents of these tables. These various tables are arbitrarily created in advance at the headquarters side.
The database 4 includes a store management table TA, a shelf allocation management table TB, a product information management table TC, a content management table TD, a distribution schedule management table TE, a display management table TF, a customer information management table TG, a point management table TH, and points. A division management table TI and a content viewing management table TJ are stored.

 The store management table TA stores and manages each item data such as “store code” and “store name” as information about the store for each store in the group, and the shelf allocation management table TB stores each item of the product display stand. It manages the products allocated to the shelf, and stores each item data such as “base code”, “shelf code”, “store code”, “product code”. The product information management table TC stores and manages each item data such as “product code”, “product name”, “recommended flag” for each product, and the content management table TD stores each item of video content for promotion. Each item data such as “content code” and “content name” is stored and managed, and video content is read from a video file group (not shown) according to the contents of the table. The distribution schedule management table TE stores and manages each item data such as “display code”, “content code”, “broadcast start date / time”, and “store name” as schedule information for distributing video content for advertisement. The display management table TF manages the installation position for each display device 5 and stores item data such as “display code”, “table code”, and “shelf code”.

 The customer information management table TG manages customer information for each customer, and stores each item data such as “customer code (member code)”, “customer name”, “mail address”, and the like. The point management table TH manages service points assigned to customers, and stores item data of “customer code”, “date / time”, and “point (increase / decrease)”. “Point reduction” is when the point is used or the expiration date has expired. The point category management table TI manages service point grant criteria, and stores item data such as “point category”, “category name”, “type”, and “unit price”. In the illustrated example, “3” is set as a promotion point associated with viewing of the video content for advertisement. The content viewing management table TJ manages the viewing history of video content, and stores each item data such as “customer code”, “store code”, “display code”, “viewing date and time”.

FIG. 8 is a block diagram showing basic components of the headquarter server 1.
The CPU 11 is a central processing unit that controls the overall operation of the headquarter server 1 in accordance with the operating system and various application software in the storage unit 12. The storage unit 12 has a program area and a data area, and has a drive system in addition to a magnetic memory, an optical memory, a semiconductor memory, and the like. The program area in the storage unit 12 stores a program for realizing the present embodiment in accordance with an operation procedure shown in FIG. The storage unit 12 may be a detachable storage medium such as a CD-ROM or DVD in addition to a fixed memory such as a hard disk. The program and data in the storage unit 12 are loaded into a RAM (for example, static RAM) 13 as needed, or the data in the RAM 13 is saved in the storage unit 12. The RAM 13 has a program execution area and a work area.

The CPU 11 is connected to its input / output peripheral devices such as the communication device 14, the input device 15, and the display device 16 through a bus line. The CPU 11 controls the operation of these input / output devices by an input / output program. Do. The communication device 14 is for wide-area communication, and transmits and receives data to and from the store terminal 2 via the network 3, and the mobile terminal device 7 possessed by the customer via the network 3 and the mobile communication network 6. Send and receive data between the two. The input device 15 is an operation unit that constitutes a pointing device such as a keyboard, a touch panel, a mouse, or a touch input pen, and inputs character string data and various commands. The display device 16 is a liquid crystal display device that performs full-color display, a CRT display device, or the like.
The constituent elements of the store terminal 2 are basically the same as those of the headquarters server 1, and the reference numerals in parentheses indicate the constituent elements of the store terminal 2.

FIG. 9 is a block diagram showing basic components of a mobile phone device applied as a mobile terminal device 7 possessed by a customer.
A CPU 71 that controls the overall operation of the mobile phone device, a storage unit 72 that stores a program for realizing the present embodiment in accordance with an operation procedure shown in FIG. 12 to be described later, a recording medium 73 such as a smart media and an IC card. A memory 74 such as a smart media and an IC card, a telephone communication unit 75 constituting a call function, a mail function, a liquid crystal display unit 76 for displaying various information, a key operation unit for performing dial input, character input, command input, etc. 77, a camera imaging unit 78 for taking a still image, and the like. The camera imaging unit 78 includes a photographing lens, a lens / mirror block such as a mirror, an imaging element such as a CCD image sensor, a driving system thereof, a distance measuring sensor, a light quantity sensor, an analog processing circuit, a signal processing circuit, a compression / decompression circuit It has.

  Next, the operation concept of the advertisement support system in the first embodiment will be described with reference to the flowcharts shown in FIGS. Here, each function described in these flowcharts is stored in the form of a readable program code, and operations according to the program code are sequentially executed. In addition, the operation according to the above-described program code transmitted via the transmission medium can be sequentially executed. This is the same in other embodiments described later. In addition to the recording medium, the program / data supplied from the outside via the transmission medium can be used to execute operations specific to this embodiment.

FIG. 10 is a flowchart showing an outline of the overall operation of the headquarter server 1.
First, for example, when the headquarter server 1 receives a download request for an application for supporting video promotion from the store terminal 2 at the time of new customer membership registration (step A1), the headquarter server 1 reads the support application and sends it to the requesting store terminal 2 Transmit (step A2). The store terminal 2 causes the portable terminal device 7 to download a support application when the portable terminal device 7 possessed by a new customer is connected. Further, when it is instructed that various video contents created for promotion and its distribution schedule should be transmitted to each store terminal 2 (step A3), various video contents and distribution schedules are received in accordance with this instruction. The contents of the management table TE are collectively transmitted to each store terminal 2 (step A4). For example, the batch transmission instruction may be automatically transmitted by detecting an hour before the date and time so as to be in time for the first scheduled broadcast date, in addition to an operator operation once a day.

FIG. 11 is a flowchart showing video distribution processing in which various video contents are received and acquired from the headquarter server 1 and distributed to the display device 5 in the store on the store terminal 2 side.
First, the store terminal 2 receives and acquires various video contents and the distribution schedule TE from the headquarter server 1 (step B1), stores them in the memory 4 in association with each other (step B2), and then stores the distribution schedule TE. One record is read from the beginning (step B3). Then, it is checked whether all schedule records have been read (step B4). Since the first record is read first, “date and time”, “store name”, “display code (display number)” are read from this read record. , “Content code (content number)” is extracted (step B5), and a QR code pattern including these pieces of extracted information is generated (step B6).

  After the QR code pattern generated in this way is equally divided into 16 (step B7), the 12 sections excluding (A), (B), (C), and (D) at each corner are divided into two. . That is, the sections of (12), (4), (6), (8), (10), (12) and the symbol parts (A), (B) (C), (D) and a QR code fragment (1/2) are generated (step B8), and the opposite section is outlined (1), (3), (5), A QR code fragment (2/2) including the sections (7), (9), and (11) and the symbol portions (A), (B), (C), and (D) is generated (step B9).

  Then, based on the “content code” read from the distribution schedule management table TE, the video content for advertisement is read (step B10), and a QR code fragment (1/2) is embedded in the head portion of the video content (step B11). ), A QR code fragment (2/2) is embedded at the end of the video content (step B12). As a result, the video content to which the QR code is added is recorded and stored in association with the schedule record as a broadcast target (step B13). Thereafter, the process returns to step B3, and the process of generating and storing the video content with the QR code is repeated for each schedule record (steps B3 to B13).

  Here, when the process of generating and storing the QR code-added video content corresponding to each record of the distribution schedule management table TE is completed (YES in step B4), the current date and time is acquired (step B14), and the distribution schedule management table TE is acquired. Each “date and time (broadcast start date and time)” is compared with the current date and time to check whether the broadcast start time of any video content has been reached (step B15). Here, if any broadcast start time is not reached, it is checked whether there is unbroadcast content (step B16), and if there is, the process returns to step B15 and enters a standby state.

  Now, when any broadcast start time is reached (YES in step B15), the video content with the QR code associated with the schedule record including this “date and time” is read (step B17), and the distribution destination of this video content The display device 5 is identified based on the “display code” in the schedule record (step B18), and the video content with the QR code is distributed and displayed on the display device 5 as the distribution destination (step B19).

FIG. 12 is a flowchart showing a characteristic operation of the mobile terminal device 7 possessed by the customer (an operation associated with viewing a promotional video).
Now, assume that the mobile terminal device 7 downloads a video promotion support application from the headquarters server 1 via the store terminal 2 and stores and manages it when registering a new customer as a member. Here, when a shooting instruction operation accompanying viewing of a promotional video is performed (step C1), an application for supporting video promotion is started (step C2), and then a guidance message for prompting shooting of the first QR code fragment is output. (Step C3). When the QR code piece (1/2) embedded in the head part of the video content is photographed in response to this guidance, a photographed image of this QR code piece (1/2) is acquired (step C4). Next, a guidance message that prompts the user to shoot the latter half of the QR code fragment is output (step C5). In response to this, when the QR code fragment (2/2) embedded in the end portion of the video content is shot. The captured image of the QR code piece (2/2) is acquired (step C6).

  Then, the mobile terminal device 7 combines the captured image of the QR code piece (1/2) and the captured image of the QR code piece (2/2) to generate a composite captured image similar to the original QR code pattern before the division. At the same time, the customer information (customer code, customer name, etc.) prepared in advance is read (step C8), and the customer information and the composite photographed image are associated with each other and sent to the head office server 1 by mail. (Step C9). Then, a response from the headquarter server 1 is awaited (step C10). When a response from the headquarter server 1 is received, the response content is displayed and output (step C11), and then the video promotion support application is terminated (step C12). When an instruction to start a process other than the video promotion support application is issued (step C13), the process proceeds to other application processes according to the instruction content (step C14).

  Here, the headquarters server 1 waits for reception of customer information and a composite photographed image transmitted from the mobile terminal device 7 possessed by the customer (step A5 in FIG. 10). The extracted QR code pattern portion is extracted (step A6), and the extracted pattern is analyzed and converted into "date and time", "store name", "display number", and "content number" (step A7). Then, these conversion results are compared with the contents of each record of the delivery schedule management table TE (step A8), and whether or not they match is determined by determining whether the QR code included in the composite photographed image is true or false. (Step A9).

  Here, if it matches the contents of any of the schedule records, it is determined that the video content is actually viewed and the QR code added to it is photographed, and the process proceeds to step A10, where the customer who has viewed the promotional video is sent. In order to give service points for viewing, the headquarters server 1 reads out the promotion points from the point classification management table TI, and generates a point record including the promotion points and the received customer code (step A11). Then, it is additionally registered in the point management table TH (step A12). Further, a content viewing management record including “customer code”, “store code”, “display code”, “viewing date / time” and the like is generated (step A13), and additionally registered in the content viewing management table TJ (step A14). ) A normal end is notified by e-mail to the mobile terminal device 7 on the customer side (step A15).

  On the other hand, as a result of determining whether the QR code contained in the received composite photographed image is true or false (NO in step A9), the mobile terminal device 7 on the customer side Is notified of the abnormal end by e-mail (step A16). When the mobile terminal device 7 on the customer side receives a response from the headquarter server 1 in the response waiting state from the headquarter server 1 as described above, the response content (normal end / abnormal end) is displayed and output. . When the headquarters server 1 detects that the execution of individual advertisement has been instructed by an operator operation (YES in step A17), the headquarters server 1 proceeds to execution of individual advertisement distribution processing described later (step A18), but starts execution of other processes. Is instructed (step A19), for example, a table editing process, a store support process, etc. are executed in accordance with the contents of the instruction (step A20).

FIG. 13 is a flowchart for explaining the individual advertisement distribution process shown in FIG. 10 in detail.
First, the headquarter server 1 reads one record from the content viewing management table TJ (step D1) and checks whether all records have been read (step D2). In step D3, “display code” is acquired from the read record, the display management table TF is searched from this “display code”, and “table code” is acquired (step D4). Then, after searching the shelf allocation management table TB from this “base code” and acquiring “shelf code” (step D5), each “product code” corresponding to this “shelf code” is acquired from the product information management table TC. Then, a product (recommended product) for which the “recommended flag” is set is extracted and specified from these products (step D7). That is, the installation location of the display device 5 is specified from “base code” and “shelf code”, and a recommended product is specified from among the products displayed near the shelf.

  Next, “customer code” is acquired from the read content viewing management record (step D8), and the customer information management table TG is searched from this “customer code” to acquire “customer information (email address, etc.)” ( Step D9). Then, an email message for individual advertisement is created based on the product information regarding the recommended product (step D10), and after the created email message is temporarily saved (step D11), whether multiple emails of the same customer are temporarily saved. Is checked (step D12), and if there are a plurality of mails of the same customer, the plurality of mails are combined into one mail, and the combined mail is temporarily stored again (step D13). Thereafter, the process returns to step D1, and the process of creating and saving an individual advertisement mail is repeated for each content viewing management record (steps D1 to D13).

 When the process of creating and saving the individual advertisement mail corresponding to the content viewing management record is completed in this way (YES in step D2), the headquarters server 1 stores the individual advertisement mail temporarily stored as described above. Is read from the head (step D14), and this advertisement mail is guided and transmitted to the mobile terminal device 7 (mail address) on the customer side (step D15). Then, it is checked whether or not there is an unsent stored mail (step D16). If there is an unsent mail, the process returns to step D14 and the mail transmission operation is repeated until all the stored mails are transmitted (steps D14 to D16). ).

 As described above, in the first embodiment, the headquarter server 1 is displayed in a state in which a QR code pattern for identifying this video is added to the video content for promotion and displayed on the display device 5 for the customer. Receives and acquires the photographed image and customer information from the mobile terminal device 7 possessed by the customer who has photographed the QR code pattern via the mobile communication network 6 and the network 3, and includes the QR code included in the photographed image. Since it is determined that the genuine QR code has been photographed, as a result, a privilege service is given to the customer, so that the customer can see the promotional video. As a motivation, it is possible to provide a privilege service only to customers who actually watched video, and to support effective promotion of video contentIn this case, a lot of information can be incorporated in the QR code, and the certainty of authenticity determination can be improved.

  The headquarters server 1 associates the distribution schedule management table TE with various video contents and transmits them to each store terminal 2, and each store terminal 2 attaches a QR code based on the contents of this distribution schedule management table TE. When the video content is generated, the QR code pattern is divided into two, and each QR code fragment (1/2), (2/2) is embedded at the position of the head portion and the end portion of the video content, respectively. Therefore, it is possible to make it difficult to forge the QR code pattern, and it is possible to make a reliable determination, and it is possible to provide a privilege service to customers who actually viewed the video from the beginning to the end.

  The store terminal 2 refers to the distribution schedule management table TE that defines which video content is distributed to the display device 5 at which timing, and distributes the video content to which the QR code is added to the corresponding display device 7. Therefore, for example, it is possible to automatically distribute video content with a QR code at an appropriate timing in consideration of a customer group according to time zone.

The mobile terminal device 7 generates a composite captured image similar to the original QR code pattern before the division by combining the captured image of the QR code fragment (1/2) and the captured image of the QR code fragment (2/2). When the composite photographed image and the customer information are transmitted to the headquarter server 1, the headquarter server 1 extracts and analyzes the QR code pattern portion from the composite photographed image, and the analysis result matches the contents of the distribution schedule management table TE. Since the authenticity of the QR code included in the composite photographed image is determined based on whether or not it is, it is possible to further improve the certainty of the authenticity determination. In addition, the headquarter server 1 creates a product information mail for individual advertisement for a customer who actually viewed the video for advertisement, and separately transmits it to the mobile terminal device 7 possessed by the customer. It is possible to further enhance the advertising effect.
(Example 2)

A second embodiment of the present invention will be described below with reference to FIGS.
In the first embodiment described above, when generating video content with a QR code, the QR code pattern is fixedly divided into two, and each QR code piece (1/2), (2/2) is divided. In this second embodiment, the QR code pattern is randomly divided into three parts, and each QR code fragment (1/3), (2 / 3) and (3/3) are embedded in the positions of the head part, the middle part and the tail part of the video content, respectively.

In the first embodiment, when individual advertisements are distributed, the installation location of the viewed display device 5 is specified from the “base code” and “shelf code”, and each product displayed near the shelf is displayed. The recommended product was identified from among them and the product information was individually advertised. However, in the second embodiment, the customer segment by time zone is identified from the date and time when the customer saw the video content for promotion. The product information suitable for this time zone is individually advertised.
Here, the same or the same names in both embodiments are denoted by the same reference numerals, the description thereof will be omitted, and the following description will focus on the features of the second embodiment. .

FIG. 14 is a diagram showing a division pattern table TK used when a QR code pattern is randomly divided into three.
This division pattern table TK is transmitted from the headquarter server 1 to the store terminal 2, and QR code pieces (1/3) generated corresponding to the division patterns (0), (1) to (11), (2/3) and (3/3) are stored. When the store terminal 2 generates video content with a QR code, the store terminal 2 generates a random number and, based on the random number, selects one division pattern from the division patterns (0) and (1) to (11). Random selection is specified.

  Here, as shown in FIG. 3, the QR code pattern is divided into 12 sections excluding each corner (A), (B), (C), (D). When (0) is selected and designated, it consists of sections (1), (4), (7), (10) and symbol parts (A), (B), (C), (D). QR code comprising a QR code fragment (1/3), sections (2), (5), (8), (11) and symbol parts (A), (B), (C), (D) A QR code fragment (2/3), a section of (3), (6), (9), (12) and a symbol portion (A), (B), (C), (D) ( 3/3) is generated.

FIG. 15A shows various tables in the database 4 used in the second embodiment, FIG. 15B shows a part of the contents of the product information management table TC, and FIG. It is the figure which showed a part of content of the time division table TL added in the Example.
The product information management table TC is configured to store and manage “item code”, “product name”, “recommended flag”, and “time category” item data for each product. The time division table TL divides a day into a plurality of time zones (time divisions), and stores and manages each item data such as “time division”, “section name”, “start time”, “end time”, etc. It is the composition to do.

FIG. 16 is a flowchart showing video distribution processing on the store terminal 2 side in the second embodiment.
First, the store terminal 2 reads one record from the beginning of the distribution schedule TE (step E1). Then, it is checked whether all schedule records have been read (step E2). Since the first record is read first, “date and time”, “store name”, “display code (display number)” are read from this read record. , “Content code (content number)” is extracted (step E3), and a QR code pattern including the extracted information is generated (step E4).

  After the QR code pattern generated in this way is equally divided into 16 (step E5), 12 sections other than (A), (B), (C), and (D) at each corner are randomly divided into 3 sections. . That is, a random number is generated (step E6), and the random number is divided by 12 to calculate the remainder (step E7). Then, the division pattern table TK is searched based on the calculated value (remainder), and a pattern corresponding to the calculated value is selected from the division patterns (0) and (1) to (11) and determined as the division pattern. (Step E8). Based on this determination pattern, the 12 sections are divided into three, and QR code pieces (1/3), (2/3), and (3/3) are generated (step E9).

  Then, based on the “content code” read from the distribution schedule management table TE, the video content for advertisement is read (step E10), and a QR code fragment (1/3) is embedded in the head portion of the video content (step E11). ), A QR code fragment (2/3) is embedded in the middle portion of the video content (step E12), and further, a QR code fragment (3/3) is embedded in the end portion of the video content (step E13). As a result, the video content to which the QR code is added is recorded and stored in association with the schedule record as a broadcast target (step E14). Thereafter, the process returns to step E1, and the process of generating and storing the video content with the QR code is repeated for each schedule record (steps E1 to E14).

  In this way, when the process of generating and saving the video content with the QR code corresponding to each record of the distribution schedule management table TE is completed (YES in step E2), the current date and time is acquired (step E15), and the distribution schedule management table Each “date and time (broadcast start date and time)” in the TE is compared with the current date and time to check whether the broadcast start time of any video content has been reached (step E16). Here, if any broadcast start time has not been reached, it is checked whether there is unbroadcast content (step E17). Now, when any broadcast start time is reached, the video content with the QR code associated with the schedule record including this “date and time” is read (step E18), and the display device 5 that is the distribution destination of this video content is displayed. Based on the “display code” in the schedule record (step E19), the video content with the QR code is distributed and displayed on the display device 5 as the distribution destination (step E20).

FIG. 17 is a flowchart for explaining in detail the individual advertisement distribution process in the second embodiment.
First, the headquarter server 1 reads one record from the content viewing management table TJ (step F1) and checks whether all records have been read (step F2). Then, the “viewing date / time” is acquired from the read record, and the time segment table TL is searched from the “viewing date / time” to acquire the “time segment” (step F4). The product information management table TC is searched from this “time category” to obtain each “product code” in this category (step F5), and the recommended product for which the “recommended flag” is set from this product. Is extracted (step F6).

  Next, “customer code” is acquired from the read content viewing management record (step F7), and the customer information management table TG is searched from this “customer code” to acquire “customer information (email address, etc.)” Step F8). Then, an email message for individual advertisement is created based on the product information related to the recommended product (step F9), and after the created email message is temporarily saved (step F10), a plurality of emails of the same customer are temporarily saved. (Step F11), if there are a plurality of mails of the same customer, the plurality of mails are combined into one mail, and the combined mail is temporarily stored again (step F12). Thereafter, the process returns to step F1, and the process of creating and saving an individual advertisement mail is repeated for each content viewing management record (steps F1 to F12).

 When the process of creating and saving the individual advertisement mail corresponding to the content viewing management record is completed in this way (YES in step F2), the headquarters server 1 stores the individual advertisement mail temporarily stored as described above. Is read from the head (step F13), and this advertisement mail is guided and transmitted to the mobile terminal device 7 (mail address) on the customer side (step F14). Then, it is checked whether unsent stored mail remains (step F15). If there is unsent mail, the process returns to step F13, and the mail transmission operation is repeated until all stored mails are transmitted (steps F13 to F15). ).

  As described above, the second embodiment has the same effects as those of the first embodiment described above, and further, the QR code pattern is divided into three, and each QR code piece (1/3), (1/3) , (3/3) Since the contents are embedded at the beginning, middle, and end of the video content, it is possible to prevent the customer's attention from being distracted along the way even for relatively long video content. Can be more effective. In addition, since a random number is generated when the QR code pattern is divided into three, and the divided pattern is randomly determined based on the random number, it is possible to make it more difficult to forge the QR code.

  When distributing the individual advertisement, the headquarters server 1 acquires “viewing date” from the content viewing management record, searches the time segment table TL from this “viewing date”, acquires “time segment”, and acquires this “time segment”. The product information management table TC is searched from “time division” to obtain each “product code” in this division, and the recommended products with the “recommended flag” set are extracted from these product codes and individually Since the advertisement is performed, it is possible to identify the customer group according to the time zone from the date and time when the customer saw the video content for the promotion, and individually advertise the product information suitable for this time zone.

  In the first and second embodiments described above, the store terminal 2 receives and acquires various video contents and the distribution schedule management table TE from the headquarter server 1, and based on the contents of the distribution schedule management table TE, the QR code pattern In addition, the video content with the QR code is generated by embedding a plurality of divided QR code pieces in a predetermined position of the video content. However, the video content with the QR code is generated on the headquarters server 1 side. Then, it may be transmitted to the corresponding store terminal 2.

  In the first and second embodiments described above, the captured images obtained by capturing the respective QR code pieces on the customer's mobile terminal device 7 side are combined, and this combined image is transmitted to the headquarter server 1. The process of combining the captured images obtained by capturing the code pieces may be performed on the headquarter server 1 side. In this case, on the customer's mobile terminal device 7 side, each QR code piece may be photographed and each photographed image may be transmitted to the headquarter server 1 in a lump.

  Further, not limited to the QR code pattern, for example, it may be a two-dimensional code pattern such as PDF417 code, or a one-dimensional barcode, and may further include symbols, figures, character strings, and the like. It may be a pattern. In addition, the identification pattern is not limited to being divided into a plurality of embedded patterns, but patterns having different contents or patterns having different types may be embedded at predetermined positions of the video content. That is, any identification pattern may be used as long as the authenticity determination can be surely performed.

  In the first and second embodiments described above, the QR code expresses “date and time” indicating the broadcast start date and time of the video content. It may be a time zone such as 11:00 am. As described above, when the time zone is set as “date and time”, the same video content may be repeatedly broadcast during this time zone.

  In addition, as a result of determining whether the QR code is true or false, the mobile terminal device 7 on the customer side is notified of normal termination or abnormal termination by e-mail. This e-mail notification is performed by starting dedicated e-mail software. It may be performed separately. Similarly, when sending individual advertisements by e-mail, it may be performed separately by starting dedicated e-mail software. In this case, the individual advertisement may be transmitted periodically, such as once a week, or emails to be sent to the same customer may be transmitted together.

  In addition, when the headquarters server 1 distributes individual advertisements, the information about recommended products is sent by e-mail to the mobile terminal device 7 on the customer side who saw the video content. , It may be delivered to the customer's PC or fax (facsimile) delivery. In addition, the content of the individual advertisement is not limited to the product information, but is arbitrary. Furthermore, although points are given as the privilege service, the content of the privilege service is arbitrary. For example, various invitation tickets, special coupons, discount tickets, and the like may be provided.

  In addition, this advertising support system is, for example, a part of a store support system that manages and manages each store of a chain that is developed nationwide, but is not limited to such a system for stores, The present invention can be similarly applied to a system in which the display device 5 is installed in a park, a sports facility, or the like for advertising.

  On the other hand, a recording medium (for example, a CD-ROM, a flexible disk, a RAM card, etc.) on which program codes for executing the above-described units are recorded may be provided to the computer. That is, a recording medium having a program code that can be read by a computer, a function of adding an identification pattern for identifying the video to a predetermined position of the promotional video content, and an identification added to the promotional video content In the state where the pattern is displayed and output on the display device for the customer, the captured image and customer information are received and acquired via the network from the mobile terminal device owned by the customer who captured the identification pattern, and the acquired captured image Records a program for realizing the function of determining the authenticity of the included identification pattern and the function of providing a privilege service to the customer when it is determined that a regular identification pattern has been taken A computer-readable recording medium may be provided.

The block diagram which showed the outline | summary of the whole structure of an advertisement assistance system. The figure which illustrated the two-dimensional code (QR code) pattern added to the video content for advertisement. The figure which showed the state which divided the QR code pattern into 2 by the method determined beforehand. The figure which showed a mode that it airs in the state which added QR Code piece (1/2), (2/2) in the video content for advertisement. The figure which showed the table list which showed the various tables stored in the database. The figure which showed a part of various table content. The figure which showed a part of various table content. The block diagram which showed the basic component of the headquarters server 1. FIG. The block diagram which showed the basic component of the mobile telephone apparatus applied as the portable terminal device 7 possessed by a customer. The flowchart which showed the outline | summary of the whole operation | movement of the headquarters server 1. FIG. The flowchart which showed the video delivery process which receives and acquires various video content from the headquarters server 1 in the shop terminal 2, and delivers it with respect to the display apparatus 5 in a self shop. The flowchart which showed the characteristic operation | movement (operation | movement accompanying viewing of an advertisement image | video) of the portable terminal device 7 which a customer possesses. 11 is a flowchart for explaining the individual advertisement distribution process shown in FIG. 10 in detail. The figure which showed the division | segmentation pattern table TK used when dividing a QR code pattern into 3 at random. (A) shows various tables in the database 4 used in the second embodiment, (B) shows a part of the contents of the product information management table TC, and (C) shows the second embodiment. The figure which showed a part of content of the time division table TL added in FIG. The flowchart which showed the video delivery process by the shop terminal 2 side in 2nd Example. The flowchart for explaining the individual advertisement delivery process in 2nd Example in detail.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Headquarters server 2 Store terminal 3 Network 4 Database 5 Display apparatus 6 Mobile communication network 7 Mobile terminal apparatus possessed by customers 11, 21
12, 22 Storage unit 14, 24 Communication device 15, 25 Input device 71 CPU
72 storage unit 75 telephone communication unit 77 key operation unit 78 camera imaging unit TA store management table TB shelf allocation management table TC product information management table TD content management table TE distribution schedule management table TF display management table TG customer information management table TH point management Table TI Point division management table TJ Content viewing management table TK Division pattern table TL Time division table

Claims (12)

An advertising support system that supports effective advertising of video content displayed and output on a display device for a customer,
An adding means for adding an identification pattern for identifying the video to a predetermined position of the video content for promotion;
In a state where the identification pattern added to the video content by the adding means is displayed and output on the display device for the customer, the photographed image and customer information are obtained via the network from the portable terminal device possessed by the customer who has photographed the identification pattern. An acquisition means for receiving and acquiring;
Determination means for determining the authenticity of the identification pattern included in the captured image obtained by the acquisition means;
A service providing means for providing a privilege service to the customer when it is determined by the determining means that a regular identification pattern has been taken;
An advertising support system characterized by comprising: The adding means divides an identification pattern for identifying video content for advertisement into a plurality of pieces, and embeds each division pattern at a predetermined position of the video content,
The determination means determines the authenticity of the identification pattern included in the combined image based on the combined image obtained by combining the captured images obtained by capturing the individual divided patterns.
The advertising support system according to claim 1, wherein the advertising support system is configured as described above. The adding means divides the identification pattern for identifying the video content for advertisement into two, and embeds each divided pattern at the position of the head portion and the tail portion of the video content,
The advertising support system according to claim 2, which is configured as described above. The adding means divides an identification pattern for identifying video content for advertisement into three, and embeds each divided pattern at the position of the head portion, the middle portion, and the tail portion of the video content,
The advertising support system according to claim 2, which is configured as described above. The identification pattern is constituted by a two-dimensional code pattern including information for identifying advertising video content,
The adding means divides the two-dimensional code pattern into a plurality of pieces, and embeds each divided pattern at a predetermined position of the video content.
The advertising support system according to claim 2, which is configured as described above. The adding means generates a random number when dividing the identification pattern into a plurality, randomly divides the identification pattern based on the random number, and embeds each divided pattern in a predetermined position of the video content,
The advertising support system according to claim 2, which is configured as described above. In the process in which the identification pattern for identifying the video content for advertisement is divided into a plurality of parts and sequentially displayed on the display device for the customer, the acquisition unit combines the captured images obtained by capturing the individual divided patterns. Receiving and acquiring the composite image from the mobile terminal device possessed by the customer,
The advertising support system according to claim 2, which is configured as described above. When a distribution schedule that defines which video content is distributed at which timing is set for each display device, the distribution schedule is referred to, and the video content to which the identification pattern is added by the adding unit is applicable Distribute to display devices,
The advertising support system according to claim 1, which is configured as described above. When it is determined by the determination means that a regular identification pattern has been taken, the mobile terminal device possessed by the customer is specified as the transmission destination from the customer information, and information for individual advertisement is separately transmitted to the transmission destination ,
The advertising support system according to claim 1, which is configured as described above. In addition to identifying video content for advertising, the identification pattern includes information indicating the date and time when the video content is displayed and output on a display device for customers.
When separately transmitting the information for individual advertisement, a time segment is specified based on the date and time information in the photographed image received and acquired from the mobile terminal device possessed by the customer, and the individual advertisement associated with the time segment Read and send information for
The advertising support system according to claim 9, which is configured as described above. The identification pattern is constituted by a two-dimensional code pattern for identifying video content for advertisement,
The determination means collates each piece of information obtained by analyzing a two-dimensional code pattern extracted from the photographed image with each legitimate information, and determines whether the two match in the photographed image. Determine the authenticity of the dimensional code pattern,
The advertising support system according to claim 1, which is configured as described above. Against the computer,
A function of adding an identification pattern for identifying the video to a predetermined position of the video content for promotion;
In a state where the identification pattern added to the video content for advertisement is displayed and output on the display device for the customer, the photographed image and customer information are obtained via the network from the mobile terminal device possessed by the customer who has photographed the identification pattern. The function to receive and acquire,
A function of determining the authenticity of the identification pattern included in the acquired captured image;
A function of granting a privilege service to the customer when it is determined that a regular identification pattern is taken; and
A program to realize

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