JP2007011852A - Sales promotion system, sales promotion method, and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To make it possible to perform the sales promotion of commodities required to be discarded at a prescribed discarding point of time without discounting the commodities before the discarding point of time. <P>SOLUTION: A store computer 20 stores the scheduled number of commodities to be sold in a sales schedule database 254 and stores sales result information for predicting the number of commodities to be sold in a sales effect database 252. Then the store computer 20 predicts the number of commodities to be sold on the basis of the sales result information. An MMK terminal 10 prints out coupon information expressing the provision of benefit followed by the purchase of commodities in accordance with frequency corresponding to a difference between the scheduled number of commodities to be sold and the predicted number of commodities to be sold. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a sales promotion system, a sales promotion method, and a program.

Conventionally, sales promotion by discounts has been performed in stores such as supermarkets in order to avoid disposal of products. Japanese Patent Application Laid-Open No. 2004-133620 proposes a system for discounting sales of products by changing the unit price of a POS cash register depending on the sales situation.
JP 2003-3378982 A

  However, at stores such as convenience stores, it is considered that the loss due to the reduction in store image due to discount sales is greater than the loss due to product disposal, and the sales price of the product is directly changed as in the system of Patent Document 1. I have a feeling of resistance. The present invention has been made in view of such a background, and promotes sales of products that need to be discarded at a predetermined disposal time before the disposal time without performing a direct discount on the products. An object of the present invention is to provide a sales promotion system, a sales promotion method, and a program that can be used.

  The invention according to claim 1 of the present invention for solving the above-mentioned problem is a system for promoting the sale of a product that can be discarded over time, and stores the planned sale number of the product. A sales result storage unit that stores a sales result of the product, a sales number prediction unit that predicts a sales number of the product based on the sales result, and a difference between the planned sales number and the predicted value of the sales number And a coupon output unit that outputs coupon information indicating that a profit is provided if the product is purchased to the output device.

  According to the present invention, it is possible to promote sales of products that need to be discarded at a predetermined disposal time point before the disposal time point without directly discounting the products.

== System configuration ==
FIG. 1 shows a configuration of a sales promotion system for promoting sales of products according to the present embodiment. The present embodiment assumes a computer system in a convenience store store.

  As shown in FIG. 1, the sales promotion system according to the present embodiment includes an MMK (MultiMedia Kiosk) terminal 10 that sells tickets and provides information, and a POS cash register 32 that settles merchandise. An ordering terminal 34 that receives input of ordering information such as the number of products to be ordered, an inspection terminal 33 that receives input of purchase information such as the number of products delivered to the store, and various information such as purchase and sales history The store computer 20 is configured to manage.

  The store computer 20 is connected to the MMK terminal 10 and the POS register 32 via the communication path 35 and is connected to the inspection terminal ordering terminal 34 via the communication path 36. The store computer 20 is also connected via a communication path 37 to a head office computer 31 installed at a head office of a convenience store.

  The MMK terminal 10 can output various information to a display or a printer. For example, the MMK terminal 10 outputs information including a barcode from a printing apparatus such as a printer, and inputs the information to a scanner provided in the POS register 32, thereby selling a ticket.

  The POS register 32 registers the sales history such as the price, quantity, and sales time of the sold products in the store computer 20, and the ordering terminal 34 registers the number of products to be ordered in the store computer 20. The inspection terminal 33 accepts input of information on products delivered to the store, and registers the number of products delivered to the store computer 20.

  The store computer 20 manages information related to ordering, purchasing, sales, and the like registered from the POS register 32, the ordering terminal 34, the inspection terminal 33, and the like. Various information managed by the store computer 20 is also transmitted to the head office computer 31.

  In this embodiment, a convenience store issues a membership card such as a magnetic card or an IC card to a user, and the MMK terminal 10 performs a lottery process with a predetermined probability when the membership card is inserted from the user. When a lottery is won, a coupon is issued. As will be described later, the product name, the coupon amount, and the expiration date are printed on the coupon output from the MMK terminal 10 of the present embodiment.

== MMK terminal ==
FIG. 2 shows a hardware configuration of the MMK terminal 10. As shown in the figure, the MMK terminal 10 includes a CPU 101, a memory 102, a storage device 103, a communication interface 104, a touch panel display 105, a printing device 106, and a card reader 107.

  The storage device 103 is, for example, a hard disk drive or a CD-ROM drive that stores programs and data. The CPU 101 implements various functions by reading a program stored in the storage device 103 into the memory 102 and executing it. The touch panel display 105 displays various types of information and accepts input of information from the user. The card reader 107 reads member identification information (hereinafter referred to as a member ID) from a membership card such as a magnetic card reader or an IC card reader.

  FIG. 3 shows a software configuration of the MMK terminal 10. As shown in the figure, the MMK terminal 10 includes a coupon lottery information receiving unit 111, a member authentication unit 112, a coupon lottery unit 113, a coupon issuer 114, a coupon issue information transmitter 115, and a coupon lottery information database. 151 and each storage unit of the member information database 152. Each of the storage units 111 to 115 is realized by the CPU 101 provided in the MMK terminal 10 executing a program stored in the storage device 103. The storage units 151 and 152 are realized as storage areas provided by the memory 102 and the storage device 103 included in the MMK terminal 10. Each of the storage units 151 and 152 may be managed by a database server separate from the MMK terminal 10.

  The member information database 152 stores information related to members (hereinafter referred to as member information). FIG. 4 shows a configuration example of member information. As shown in the figure, the member information includes member identification information (member ID) and a member name.

  The member authentication unit 112 performs member authentication. The member authentication unit 112 can authenticate a member depending on whether or not it is registered in the member ID member information database 152 read by the card reader 107, for example.

  The coupon lottery information database 151 (corresponding to the coupon issue number storage unit of the present invention) stores information (hereinafter referred to as coupon lottery information) necessary for the lottery for determining whether or not to issue a coupon. FIG. 5 shows the configuration of the coupon lottery information. As shown in the figure, the coupon lottery information includes a product ID, a product name, the number of issues, a coupon amount, an effective time, a winning probability, and a profit amount.

  The product ID is identification information of a product sold at the store. The number of issues is the number of times the MMK terminal 10 outputs a coupon. The coupon amount is an amount printed on the coupon, and functions as a voucher for the coupon amount at the POS cash register 32 when purchasing a product printed on the coupon. The valid time is a time when the coupon can be used after the coupon is printed. As will be described later, the MMK terminal 10 calculates the expiration date of the coupon by adding the effective time to the current time, and prints the expiration date on the coupon.

  The winning probability is a probability used for coupon lottery. The MMK terminal 10 performs a lottery based on the win probability, and prints a coupon when the lottery result is a win. In the present embodiment, even when the lottery result is lost, a message indicating that the lottery is lost is printed together with an advertisement or the like. In this embodiment, the hit probability is expressed as a decimal number between 0 and 1.

  The profit amount is a profit amount when a product is sold. As will be described later, the MMK terminal 10 according to the present embodiment has the largest profit amount when a lottery for a plurality of products is won. I am trying to issue a coupon.

  The coupon lottery information receiving unit 111 receives the coupon lottery information transmitted from the store computer 20 and registers the received coupon lottery information in the coupon lottery information database 151.

  The coupon lottery unit 113 performs a lottery process based on the winning probability of the coupon lottery information. For example, the coupon lottery unit 113 can generate a uniform random number of 1 to 100, and can win when the generated random number is equal to or less than an integer part obtained by multiplying the winning probability by 100. Note that a general lottery process using a probability can be used for the lottery process based on the winning probability.

  The coupon issuing unit 114 (corresponding to a coupon output unit in the present invention) outputs a coupon using the printing device 106 according to the lottery result performed by the coupon lottery unit 113. Details of the coupon output process will be described later.

  When a coupon is issued by the coupon issuing unit 114, the coupon issue information transmitting unit 115 transmits information related to the issued coupon (hereinafter referred to as coupon issue information) to the store computer 20. The coupon issue information includes the product ID of the product printed on the issued coupon, the member ID of the member authenticated by the MMK terminal 10, the time when the coupon is printed (issue time), the coupon amount, the expiration date of the coupon, and the like. Is set.

== Store computer 20 ==
FIG. 6 is a diagram illustrating a hardware configuration of the store computer 20. As shown in the figure, the store computer 20 includes a CPU 201, a memory 202, a storage device 203, a communication interface 204, an input device 205, and a display device 206. The storage device 203 is, for example, a hard disk drive or a CD-ROM drive that stores programs and data. The CPU 201 implements various functions by reading the program stored in the storage device 203 into the memory 202 and executing it. The input device 205 is a keyboard, a mouse, a touch panel, or the like that accepts input of information. The display device 206 is, for example, a display that outputs information.

  FIG. 7 shows a software configuration of the store computer 20. As shown in the figure, the store computer 20 includes a purchase information input unit 211, a sales performance information input unit 212, a setting information input unit 213, a sales forecast number calculation unit 214, a coupon issue number determination unit 215, and a hit probability determination unit. 216, coupon amount determination unit 217, coupon lottery information transmission unit 218, coupon issue information reception unit 219, purchase database 251, sales result database 252, setting information storage unit 253, sales schedule database 254, coupon information Each storage unit includes a database 255, a product database 256, and a coupon issue history database 257. Each of the functional units 211 to 219 is realized by the CPU 201 included in the store computer 20 executing a program stored in the memory 202. The storage units 251 to 257 are realized as storage areas provided by the memory 202 and the storage device 203 included in the store computer 20. A part or all of the storage units 251 to 257 may be managed by a database server separate from the store computer 20.

  The purchase database 251 stores purchase information transmitted from the inspection terminal 33. FIG. 8 shows the structure of purchase information. As shown in the figure, the purchase information includes a product ID, a purchase time, the number of purchases, and a disposal time. In the present embodiment, the purchase time is the time at which inspection is performed. In addition, as a purchase time, you may make it use the manufacture time etc. of goods, for example. The disposal time is the time when the delivered product should be discarded. The discard time may not be transmitted from the inspection terminal 33. In this case, for example, the valid time can be stored in a product database 256 to be described later for each product, and can be calculated by adding the valid time to the purchase time. Further, for example, it may be handled as a separate product for each arrival time such as a daily delivery, and the disposal time corresponding to the arrival time may be managed in the product database 256.

  The purchase information input unit 211 receives purchase information transmitted from the inspection terminal 33, and registers the received purchase information in the purchase database 251. The purchase information input unit 211 may accept input of purchase information from the input device 205 such as a keyboard, a mouse, or a touch panel. Further, the purchase information input unit 211 may receive purchase information from the head office computer 31 or the like, for example.

  The sales performance database 252 (corresponding to the sales performance storage unit of the present invention) stores information indicating the sales performance of the product (hereinafter referred to as sales performance information). FIG. 9 shows the structure of sales performance information. As shown in the figure, the sales performance information includes the product ID, date, day of the week, sales time, season, temperature near the store at the sales time, events held in the store's trade area, number of sales, etc. ing.

  The sales record information input unit 212 receives the sales record information transmitted from the POS register 32 and registers the received sales record information in the sales record database 252. Note that the sales performance information input unit 212 may receive information such as events and temperatures from the head office computer 31 or a weather company computer, for example. Further, the sales record information input unit 212 may accept input of sales record information from the input device 205 such as a keyboard, a mouse, or a touch panel.

  The product database 256 stores information related to products (hereinafter referred to as product information). FIG. 10 shows the configuration of the product information. As shown in the figure, the product information includes a product ID, a product name, a price, and a profit amount. The product ID is product identification information. The profit amount is the profit amount when the product is sold. In the present embodiment, as will be described later, when a lottery for a plurality of products is won, a coupon for the product with the largest profit amount is obtained. It is supposed to be issued. In this embodiment, the profit amount is a known value stored in the product database 256, but may be obtained by calculation such as subtracting the purchase amount from the sales amount. The setting information storage unit 253 stores setting information regarding issuance of coupons. FIG. 11 shows the configuration of the setting information. As shown in the figure, the setting information includes a unit time and a coupon valid time. The unit time is a time that is a unit for forecasting sales of a product. For example, “15 minutes”, “30 minutes”, “1 hour”, or the like is set as the unit time. The coupon valid time is a time during which the user can use the coupon after the MMK terminal 10 prints the coupon. For example, “5 minutes” or “15 minutes” is set as the coupon valid time.

  The sales schedule database 254 (corresponding to the sales schedule number storage unit of the present invention) stores information such as the sales schedule number for each product (hereinafter referred to as sales schedule information). FIG. 12 shows the structure of sales schedule information. As shown in the figure, the sales schedule information includes a product ID, a prediction term, and a planned sales volume. In the present embodiment, the sales schedule and prediction are performed for each section (hereinafter referred to as a prediction term) obtained by dividing the time from the purchase time to the disposal time by unit time. For a product, the planned number of sales for each prediction term is registered.

  The coupon information database 255 stores information (hereinafter referred to as coupon information) relating to the coupon amount of the product to be printed on the coupon. FIG. 13 shows the configuration of the coupon information. As shown in the figure, the coupon information includes a product ID and a coupon amount. In the present embodiment, coupons are issued for products registered in the coupon information database 255. Therefore, for example, a product that does not provide a service using a coupon such as a product that takes a long time from purchase to disposal can be prevented from issuing a coupon by not registering coupon information.

  The setting information input unit 213 receives input of setting information, sales schedule information, and coupon information, and receives the received setting information, sales schedule information, and coupon information as a setting information storage unit 253, a sales schedule database 254, and a coupon, respectively. Register in the information database 255. FIG. 14 is a diagram showing a flow of processing by the setting information input unit 213. FIG. 15 is a diagram illustrating an example of a screen 410 serving as a user interface displayed when the setting information input unit 213 receives input of sales schedule information and setting information.

  As shown in FIG. 15, a unit time input field 411, a coupon valid time input field 412, and a sales schedule information setting field 413 are displayed on the screen 410. The user inputs the unit time in the input field 411 (S301), and inputs the coupon valid time in the input field 412 (S302). The setting information input unit 213 stores the setting information in which the input unit time and valid time are set in the setting information storage unit 253 (S303).

  In the drop-down list 414 of the screen 410, the product name of each product registered in the product database 256 is displayed. When the user selects a product from the drop-down list 414, the product is purchased to discarded. A graph of the planned number of sales is displayed in the setting column 413, with time on the horizontal axis and the cumulative number of sales on the vertical axis. The user inputs the planned number of products sold in the prediction term by dragging the handle 415 of the graph displayed in the setting field 413 with the mouse (S304). In the example of FIG. 15, the cumulative number of planned sales numbers in each prediction term is displayed on a graph. The graph may be a bar graph. In addition, a numerical value may be input by providing an input field for the planned sales number. In addition, the setting information input unit 213 sets, for example, the aggregate value of past sales record information and the predicted value based on the sales record information as a default value of the planned sales number, and performs the setting work of the planned sales number of the user. It can also be assisted.

  The setting information input unit 213 creates sales schedule information in which the product ID of the product selected from the drop-down list 414 and the forecast term and the sales schedule number input using the graph in the setting column 413 are set, and the sales schedule is set. Register in the database 254 (S305).

  When the coupon amount for the product selected from the drop-down list 414 is input in the coupon amount input field 416 (S306), the setting information input unit 213 displays the product of the product selected from the drop-down list 414. Coupon information in which the ID and the coupon amount input in the input field 416 are set is registered in the coupon information database 255 (S307). When no value is input in the input field 416 or the coupon amount is “0”, the setting information input unit 213 deletes the coupon information corresponding to the product ID from the coupon information database 255. be able to.

  As described above, the setting information, the planned number of sales, and the coupon amount are set. In the store computer 20 of the present embodiment, the planned sales number can be set with a graph as shown in FIG. 15, so that a user such as a store manager or an administrator can easily grasp the image of the planned sales number. . Thereby, the user can easily set the planned number of sales.

  The coupon issue history database 257 stores coupon issue information transmitted from the MMK terminal 10. FIG. 16 shows the configuration of coupon issue information. As shown in the figure, the coupon issue information includes the product ID of the product printed on the coupon, the member ID of the member authenticated by the MMK terminal 10, the issue time of the coupon, the coupon amount printed on the coupon, and the expiration date of the coupon. include. The coupon issue history can be used for product marketing and customer purchase trends.

  The predicted sales number calculation unit 214 predicts the number of products sold based on the sales performance information in the sales performance database 252. Specifically, the sales forecast number calculation unit 214 calculates the sales forecast number of the product by correcting the sales forecast number of the product registered in the sales schedule database 254 for each forecast term.

すなわち、販売予測数算出部２１４は、過去の販売数の傾向に基づいて販売予定数を修正することになる。 i th prediction terms Q the number sales forecast in _i, the sales scheduled number P _i, the sales and N _i, n-th sales forecast number Q _n in the prediction term is calculated by the following equation (1) .

That is, the sales forecast number calculation unit 214 corrects the planned sales number based on the past sales number trend.

  Note that the sales prediction number calculation unit 214 can calculate the sales prediction number using various sales prediction methods other than the above formula (1). In addition, as described above, it is also preferable to predict the number of sales based not only on sales results from the purchase time but also on sales results such as the same day of the previous week or the same day of the same month of the previous year. Moreover, you may make it adjust the sales prediction number according to the weather conditions (temperature, season), an event, etc. which are contained in the sales performance information mentioned above.

  The coupon issuance number determination unit 215 determines the number of coupons issued according to the predicted sales number. In the present embodiment, the coupon issuance number determination unit 215 sets the number of coupons to be issued (hereinafter, referred to as an unreached predicted number) that may not reach the planned sales number. The unsuccessful forecast number is obtained by subtracting the sales forecast number from the planned sales quantity.

The number of unachieved predictions in the nth prediction term can be calculated by the following equation (2). If the sales forecast number is larger than the planned sales number, the unachieved forecast number can be set to “0”.

  The hit probability determining unit 216 (corresponding to the coupon issue probability determining unit of the present invention) determines a probability (hereinafter referred to as a hit probability) used for lottery of whether or not to issue a coupon in the MMK terminal 10. In the present embodiment, the hit probability is obtained by dividing the planned sales number by the predicted sales number.

なお、当たり確率は、設定情報として記憶しておくようにしてもよい。 That is, the probability H _n per the n-th prediction terms may be determined by the following equation (3).

The hit probability may be stored as setting information.

  The coupon amount determination unit 217 reads the coupon amount from the coupon information database 255 for a product for which the number of issued coupons is 1 or more, and determines the coupon amount to be printed on the coupon. The coupon amount determination unit 217 may correct the coupon amount according to the number of coupons issued. For example, when the number of coupons issued is large (the number of unachieved predictions is large), the coupon amount can be increased.

  The coupon lottery information transmission unit 218 has the product name, the issue number determined by the coupon issue number determination unit 215, and the coupon amount determined by the coupon amount determination unit 217 for each product ID stored in the coupon information database 255. The coupon lottery information in which the valid time of the setting information, the hit probability determined by the hit probability determination unit 216, and the profit amount of the product are set is created and transmitted to the MMK terminal 10.

  The coupon issue information receiving unit 219 receives the coupon issue information transmitted from the MMK terminal 10 and registers the received coupon issue information in the coupon issue history database 257.

== Coupon lottery information transmission process ==
FIG. 17 is a diagram illustrating a flow of processing in which the store computer 20 transmits coupon lottery information to the MMK terminal 10. Note that the processing shown in FIG. 17 is executed every unit time of the setting information.

  The store computer 20 performs the following process on the product ID of each coupon information registered in the coupon information database 255 for the prediction term to which the current time belongs or the next prediction term. Note that the predicted term to be processed (hereinafter referred to as the target term) is the nth predicted term from the purchase time.

The store computer 20 calculates the sales forecast number P _n of the product in the target term based on the above formula (1) (S321). It should be noted that a statistical method for predicting sales of general products can also be used for forecasting the sales quantity.

The store computer 20 reads the sales schedule information corresponding to the product ID from the sales schedule database 254, subtracts the sales forecast number Q _n from the sales schedule number P _n of the read sales schedule information, and obtains the unachieved forecast number (P _n -Q _n) to calculate the (S322), calculated not reached the predicted number _{(P n} -Q n) and coupon number of issued (S323). If the coupon issue number is greater than "0" (S324: YES), the store computer 20 determines the per probability _{H n} by Equation (3) described above (S325). On the other hand, when the coupon issuance number is “0” or less (S324: NO), that is, when the sales forecast number Q _n exceeds the planned sales number P _n , the coupon issuance number is set to “0” and the hit probability H _n Is set to “0” (S326).

The store computer 20 reads the coupon amount corresponding to the product ID from the coupon information database 255 (S327), and reads the product name and profit amount corresponding to the product ID from the product database 256 (S328). The store computer 20 uses coupon lottery information in which the product ID, the product name, the number of coupons issued (P _n -Q _n ), the coupon amount, the valid time of setting information, the winning probability (H _n ), and the profit amount are set. And the created coupon lottery information is transmitted to the MMK terminal 10 (S329).

  As described above, when there is a possibility that the predicted sales number of the product does not reach the planned sales number, that is, when the sales of the product is worse than expected, coupon lottery information about the product is transmitted to the MMK terminal 10. (Coupon issue number registration part).

== Coupon issue processing ==
In the MMK terminal 10, a coupon issuance process is performed based on the coupon lottery information. FIG. 18 is a diagram showing a flow of coupon issue processing by the MMK terminal 10.

  When the membership card is inserted into the MMK terminal 10, the MMK terminal 10 authenticates the member (S341). For the member authentication process, a general authentication process can be used. For example, the MMK terminal 10 reads the member ID from the membership card via the card reader 107, and the read member ID is registered in the member information database 152. The member can be authenticated depending on whether or not it has been.

  The MMK terminal 10 searches the coupon lottery information database 151 for coupon lottery information in which the number of issued coupons is greater than “0” (S342). When there is a record of the search result (S343: YES), the MMK terminal 10 performs a lottery process based on the winning probability included in the coupon lottery information for each of the read coupon lottery information (S344). When the result of the lottery process for any of the read coupon lottery information is a win (S345: YES), the MMK terminal 10 has the largest profit amount among the coupon lottery information for which the lottery result is a win ( Hereinafter, the lottery information to be issued is selected (S346).

  The MMK terminal 10 acquires the current time, and uses the acquired current time as the coupon issue time. The MMK terminal 10 calculates the time obtained by adding the valid time of the issuance target lottery information to the issuance time as the coupon expiration date (S347). The MMK terminal 10 outputs to the printing device 106 a message (hereinafter referred to as winning information) indicating that the lottery is achieved, describing the product name, coupon amount, and the calculated expiration date of the lottery information to be issued (hereinafter referred to as winning information) ( S348). The MMK terminal 10 updates the coupon lottery information database 151 so as to decrement the number of issue target lottery information issued (S349), the product ID of the issue target lottery information, the member ID read from the membership card, the issue time, and the issue The coupon issue information in which the coupon amount of the target lottery information and the expiration date of the coupon are set is transmitted to the store computer 20 (S350).

  On the other hand, if there is no coupon lottery information for which the number of issued coupons is greater than “0” (S343: NO), or if there is no coupon lottery information for which the lottery result is a win (S345: NO), the lottery is shifted. A message indicating that this has occurred (hereinafter referred to as “loss information”) is output to the printing apparatus 106 (S351). In the case of losing, the losing information may not be printed, and for example, a message indicating that it has been lost in the lottery may be output on the screen.

  FIG. 19 shows an example of hit information 510 and deviation information 530 output from the printing apparatus 106. As shown in the figure, in the winning information 510, a store logo 511, a coupon printing time 512, a message 513 indicating that a lottery has been won, a product name 514, a coupon amount 515, and a coupon expiration date 516 are printed. The Further, in the POS register 32, a barcode 517 for performing a settlement process accepted as a cash voucher at the time of product purchase may be printed. Further, an advertisement 518 or the like can be printed and used as an advertising medium. Further, the lost information 530 is printed with a store logo 531, a printing time 532 of the lost information 530, a message 533 indicating that it has been lost, and an advertisement 534.

  As described above, hit information (coupon) or out-of-order information is output from the MMK terminal 10 based on the hit probability and the number of issues specified by the store computer 20.

  In this way, in the sales promotion system of the present embodiment, the store computer 20 of the present embodiment predicts the number of products sold for each prediction term, and the predicted sales number of products is less than the planned sales number. That is, when the sales of a product is worse than the original schedule, a coupon is issued for the product. As a result, it is possible to promote the sales of unsold products, so that it is possible to avoid the situation where the products remain unsold until the point of disposal, and to reduce the risk of product disposal. Therefore, it is possible to prevent store sales from being lost due to disposal loss, increase the profit margin of the store, and enable sound management.

  On the other hand, since the price of the product does not change, it is possible to avoid giving the customer the image of discount sales. In addition, when the sales of goods have recovered, it can be avoided that the price of the product once lowered is restored to the original value and it is felt that the price has been raised. Therefore, in the sales promotion system of the present embodiment, when sales have recovered, that is, when the sales forecast number exceeds the planned sales number, the number of coupons issued is set to “0”, and Since no coupon is issued to the customer, loss due to unnecessary discount sales can be reduced.

  In addition, in the sales promotion system of the present embodiment, even if a product falls into excess inventory, it is possible to promote sales by providing a profit with a coupon, so that it is possible to draw out the aggressiveness with respect to the order quantity of the product of the store operator. Accordingly, it is possible to prevent missing items and reduce opportunity loss.

  Further, in the sales promotion system of the present embodiment, since coupons are issued by lottery with a predetermined winning probability, coupons are not always issued even if the products are not well sold, and the value of unsold products It can make it difficult to guess that you are selling. Therefore, it is possible to reduce the possibility that the store image is lowered due to discount sales of products.

  Moreover, in this embodiment, since the sales prediction of goods is performed for every prediction term and the number of coupons issued is determined, it is possible to cope with changes in sales of goods in detail. In addition, it is possible to easily cope with a change in sales of real-time products by making a sales prediction every time the MMK terminal 10 determines whether or not to issue a coupon.

  In addition, since the barcode information is printed on the winning information that is a coupon issued according to the present embodiment, it can be used as it is as a cash voucher at the time of purchase of the product in the POS register 32. Therefore, even when a coupon is issued, an increase in labor can be minimized.

  In addition, since an advertisement is printed on the winning information and the off-line information, an advertising effect can be expected. In particular, with respect to the winning information, the advertisement is displayed together with the product name, the coupon amount, and the like, so that the possibility that the user visually recognizes the advertisement 518 can be increased.

  In addition, since the expiration date is set for the coupon, the sales promotion effect by issuing the coupon can be reflected quickly by setting the effective time shorter than the unit time of the predicted term.

  Further, in the sales promotion system of the present embodiment, the lottery process for issuing coupons is performed with the insertion of a membership card as a trigger in the MMK terminal 10, and coupons are issued only for members. Coupons can be used as benefits. Thereby, the loyalty to the store of a member can be raised and a customer can be enclosed.

  Although the present embodiment has been described above, the above embodiment is intended to facilitate understanding of the present invention and is not intended to limit the present invention. The present invention can be changed and improved without departing from the gist thereof, and the present invention includes equivalents thereof.

  For example, in the present embodiment, the store computer 20 determines the number of coupons issued, the coupon amount, the winning probability, etc., but the MMK terminal 10 may perform the determination. In this case, the MMK terminal 10 can read the sales performance information managed by the store computer 20 or the like and perform prediction. In addition to the MMK terminal 10, for example, a coupon lottery interface may be installed on the display face of the product.

  In the present embodiment, sales schedule information, coupon information, and the like are directly input by the user from the input device 205 provided in the store computer 20, but may be configured to be operated from a management terminal, for example.

  Further, in this embodiment, the coupon amount is set in advance, but the coupon amount may be increased as the merchandise disposal time approaches. Moreover, you may make it a coupon amount increase as the number of unreached predictions increases. Moreover, you may make it set the coupon issue rate with respect to the price of goods. Furthermore, the purchase history of the members may be stored, and the coupon amount or coupon issue rate may be changed according to the purchase amount.

  Further, in this embodiment, the coupon is issued only to the member, but of course, it may be widely issued to general customers.

  In the present embodiment, the hit probability is the ratio of the sales forecast number to the planned sale number. However, the present invention is not limited to this. For example, a predetermined hit probability may be applied. In this case, for example, the hit probability can be stored as setting information.

Furthermore, the hit probability may be changed with the passage of time in the prediction term. For example, in the nth prediction term, the elapsed time elapsed from the head of the predicted term is Δt, the length of the predicted term (unit time) is L, and the number of products sold from the head of the predicted term until the passage of Δt is Assuming N _{n, Δt} , the hit probability H _{n, Δt} at this time can be calculated by the following equation (4).

In the above equation (4), the number of sales already sold in the forecast term (N _{n, Δt} ) is subtracted from the number of unachieved forecasts (P _n −Q _n ) to correct the number of unachieved forecasts. The hit probability is set so that the number of forecasts can be promoted evenly in the remaining time (L-Δt) of the forecast term. In addition to the above equation (4), any calculation method can be used in which the probability increases as the remaining time of the prediction term decreases, and the probability increases as the number of unachieved predictions increases.

  Further, without using the hit probability, the hit information may be output unconditionally while the number of issued coupons is “1” or more. That is, any method can be adopted as long as coupons are output at a predetermined frequency.

  Further, in the present embodiment, all the planned sales numbers are set by the user. For example, the sales number based on the sales value information, for example, the aggregate value such as the average value or the median value of the past sales result information The predicted value may be automatically set as the planned sales number. Alternatively, the planned sales number may be received from the head office computer 31. In these cases, it is possible to reduce the work load related to the input of the planned number of sales in the store.

  Further, in the present embodiment, the coupon lottery information transmission process shown in FIG. 17 is performed for each unit time of the setting information. However, after the valid time has elapsed since the store computer 20 received the coupon issue information from the MMK terminal 10. You may make it perform. In this case, the processing of (S321) to (S329) in FIG. 17 can be performed only for the product ID set in the coupon issue information. As described above, when the issued coupon is not used, the number of issued coupons can be readjusted, so that the promotion by the coupon can be surely performed.

  Moreover, in this embodiment, when it is a win for a plurality of products, a coupon is issued only for a product with a large profit amount. For example, a coupon is issued for all of the winning products. It may be. In this case, more products can be promoted. Also, some of the winning products may be randomly extracted and described in the coupon. Further, a plurality of hit products may be displayed in a list so that the member can select a product for which a coupon is issued.

  Moreover, you may make it set the goods which issue a coupon irrespective of sales. In this case, the store computer 20 includes a constantly-issued product storage unit that stores a product ID of a product for which a coupon is issued regardless of sales, and the coupon issue number determination unit 215 is stored in the constantly-issued product storage unit. The number of issued coupons is always set to “1” or more for the product with the current product ID. The number of issues may be, for example, the number of stocks or may be random. As described above, products that issue coupons can be set regardless of sales. Thereby, for example, it is possible to deal with a scene where a campaign is performed for a specific product.

It is a figure which shows the structure of the sales promotion system which concerns on this embodiment. 2 is a diagram illustrating a hardware configuration of an MMK terminal 10. FIG. 2 is a diagram illustrating a software configuration of an MMK terminal 10. FIG. It is a figure which shows the structural example of member information. It is a figure which shows the structure of coupon lottery information. 2 is a diagram illustrating a hardware configuration of a store computer 20. FIG. 2 is a diagram showing a software configuration of a store computer 20. FIG. It is a figure which shows the structure of purchase information. It is a figure which shows the structure of sales performance information. It is a figure which shows the structure of merchandise information. It is a figure which shows the structure of setting information. It is a figure which shows the structure of sales schedule information. It is a figure which shows the structure of coupon information. It is a figure which shows the flow of the process by the setting information input part 213. It is a figure which shows an example of the screen 410 as a user interface. It is a figure which shows the structure of coupon issue information. It is a figure which shows the flow of the process in which the store computer 20 transmits coupon lottery information to the MMK terminal. It is a figure which shows the flow of the issuing process of the coupon by MMK terminal. 6 is a diagram illustrating an example of hit information 510 and deviation information 170 output from the printing apparatus 106. FIG.

Explanation of symbols

10 MMK terminal 20 Store computer 31 Head office computer 32 POS register 33 Inspection terminal 34 Ordering terminal 35 Communication path 36 Communication path 37 Communication path 101 CPU 102 Memory 103 Storage device 104 Communication interface 105 Touch panel display 106 Printing device 107 Card reader 111 Coupon lottery information Receiving unit 112 Member authentication unit 113 Coupon lottery unit 114 Coupon issue unit 115 Coupon issue information transmission unit 151 Coupon lottery information database 152 Member information database 201 CPU 202 Memory 203 Storage device 204 Communication interface 205 Input device 206 Display device 211 Purchase information input Unit 212 Sales result information input unit 213 Setting information input unit 214 Sales forecast number calculation unit 215 Coupon issue number determination unit 216 Probability determination unit 217 Coupon amount determination unit 218 Coupon lottery information transmission unit 219 Coupon issue information reception unit 251 Purchase database 252 Sales performance database 253 Setting information storage unit 254 Sales schedule database 255 Coupon information database 256 Product database 257 Coupon issue history Database 410 Screen 411 Unit time input field 412 Coupon valid time input field 413 Sales schedule information setting field 414 Drop down list 415 Handle 416 Coupon amount input field 510 Per information 511 Store logo 512 Print time 513 Message 514 Product name 515 Coupon amount 516 Expiration date 517 Bar code 518 Advertisement 530 Missing information 531 Store logo 532 Print time 533 Message Over di 534 ad

Claims (11)

A system that promotes sales of products that can be discarded over time,
A planned sales number storage unit for storing the planned sales number of the product;
A sales record storage unit for storing the sales record of the product;
A sales number prediction unit for predicting the number of sales of the product based on the sales results;
A coupon output unit that outputs coupon information indicating that a profit is provided if the product is purchased at a frequency according to a difference between the planned sales number and the predicted value of the sales number;
A sales promotion system comprising: The sales promotion system according to claim 1,
A coupon issuance probability determining unit that determines a coupon issuance probability that is a probability of outputting the coupon information according to a difference between the planned number of sales and the predicted value of the number of sales;
A coupon lottery unit that performs a lottery to determine whether to output the coupon information based on the coupon issue probability,
The coupon output unit outputs the coupon information according to a lottery result by the coupon lottery unit,
A sales promotion system characterized by The sales promotion system according to claim 2,
The coupon issue probability determination unit determines the coupon issue probability so that the probability increases as the current time approaches the discard point;
A sales promotion system characterized by The sales promotion system according to claim 1,
A coupon issue number storage unit for storing a coupon issue number that is the number of times the coupon information is output;
A coupon issuance number registering unit that stores the difference between the planned sales number and the predicted value of the number of sales as the coupon issuance number in the coupon issuance number storage unit;
The coupon output unit outputs the coupon information when the coupon issuance number is a predetermined number or more, and subtracts the coupon issuance number;
A sales promotion system characterized by The sales promotion system according to claim 4,
The planned sales number storage unit stores the planned sales number for each predetermined period until the product is discarded,
The coupon issue number storage unit stores the coupon issue number for each predetermined period,
The sales number prediction unit predicts the sales number for each predetermined period,
The coupon output unit outputs the coupon information when the coupon issuance number corresponding to the predetermined period to which the current time point belongs is a predetermined number or more.
A sales promotion system characterized by The sales promotion system according to claim 1,
The coupon information is information indicating that the product is discounted,
A discount amount determining unit that determines the discount amount so that the discount amount increases as the current time approaches the disposal point;
The coupon output unit outputs the coupon information including the discount to the output device;
A sales promotion system characterized by The sales promotion system according to claim 1,
An effective time storage unit for storing the effective time of the coupon;
An expiration date calculating unit that calculates an expiration date obtained by adding the effective time to the current time,
The coupon output unit outputs the coupon information describing the expiration date;
A sales promotion system characterized by The sales promotion system according to claim 1,
An authentication information input unit for accepting input of member authentication information;
A member authentication unit that authenticates the member based on the authentication information,
The coupon output unit does not output the coupon information when the authentication fails.
A sales promotion system characterized by The sales promotion system according to claim 1,
Providing a profit amount storage unit for storing the profit amount of the product for each product,
The coupon output unit outputs the coupon information at a frequency according to the difference between the planned sales number and the predicted value of the sales number, and the profit amount,
A sales promotion system characterized by A method of promoting the sale of products that can be discarded over time,
A computer including a CPU, a memory, and an output device
Storing the planned sales number of the product in the memory;
Storing the sales results of the product in the memory;
Predict the number of products sold based on the sales results,
Outputting coupon information indicating that a profit is provided if the product is purchased at a frequency according to a difference between the planned sales number and a predicted value of the sales number to the output device;
A sales promotion method characterized by A program for promoting sales of products that can be discarded over time,
In a computer comprising a CPU, a memory and an output device,
Storing the planned sales number of the product in the memory;
Storing the sales performance of the product in the memory;
Predicting the number of sales of the product based on the sales prediction information;
Outputting coupon information indicating that a profit is provided if the product is purchased at a frequency according to a difference between the planned sales number and a predicted value of the sales number to the output device;
A program for running

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