JP2006202189A - Internet advertising viewing method and system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an Internet advertising viewing method and a system that enable a user to get an advertising rate as a click compensation from an associated advertiser and enable the advertiser to receive intensified views from a desired advertising target class and make an advertised article known to desired targets widely. <P>SOLUTION: In the advertising viewing method and the advertising viewing system, a user who is requested by an advertiser to post advertisement and receives an advertising rate as compensation accesses a website of an advertising viewing server 1 to activate, for viewing, a semiautomatic viewing program for displaying site pages of other users and banner advertisements in an order predetermined for each user in a URL table and clicking the banners to display advertising pages of advertisers associated with the other users, so that the other users also view the advertisement of the associated advertiser. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a method and system for browsing advertisements on the Internet, and more particularly to an Internet advertisement browsing method and system for supporting users who have become members to browse advertisements mutually.

With the spread of the Internet, the importance of advertising on the Internet has increased. Advertisers are making various efforts to get as many visitors as possible.
In addition, the website operator posts the advertiser's advertisement on his / her own website, and when a visitor of the website clicks the advertiser's advertisement, the advertiser pays the advertisement fee to the website operator according to the number of clicks. There is a click security to pay.
In addition, there is an affiliate program where the advertiser pays the advertising fee according to the number of sales to the operator of the home page.

In addition, there is a traffic exchange in which a member registers as a member on the Internet and browses another member's homepage by browsing the other member's homepage.
This traffic exchange fulfills the promise of browsing the homepage, and depending on the site being operated, points may be awarded depending on the browsing situation.

The prior art for posting an advertisement on a homepage is disclosed in Japanese Patent Application Laid-Open No. 2002-63473 published on Feb. 28, 2002 (“Advertising method that can be developed on a homepage”) (Applicant: Yonichikyu Corporation, Inventor: Ichiro Taguchi et al.
This prior art relates to an advertising method using a homepage browsed via the Internet, and those who wish to post their own advertisements on the other party's homepage can place other subscribers' advertisements on their homepage. The column to display and the column to accept advertisement posting requests from other subscribers are displayed to enable Internet browsing, and one subscriber accesses the home page of another subscriber and selects the column to accept advertisement requests At the same time, the advertisement of one subscriber is posted in the homepage advertisement column of the other subscriber, and the advertisement of the other subscriber is posted in the homepage advertisement column of the one subscriber (see Patent Document 1).

Further, as another prior art, Japanese Patent Application Laid-Open No. 2003-4473 published on February 14, 2003, “Information Management Method and System for Electronic Advertisement” (Applicant: Canon Inc., Inventor: Yamada Takashi) )
According to this prior art, the management server provides services not only to the web page opener that posted the banner advertisement but also to the viewer of this opener public web page in response to the request of the advertiser by the client terminal. It is a system that accumulates the number of points and calculates the amount of money according to the number of service points charged to the advertiser as part of the cost of electronic advertisement placement in the electronic advertisement information management system (Patent Literature) 2).

JP 2002-63473 A JP 2003-44731 A

  However, with conventional Internet advertising technology, for example, an affiliate that pays the advertising fee to the website operator according to the number of sales, the number of browsing to the advertisement may increase as the website of the operator becomes popular However, it was up to the viewer whether or not the number of sales would increase, and the homepage operator was not surely able to earn advertising fees.

  Also, with click security, where advertisers pay advertising fees according to the number of visits to the website operator, banner ads may increase the number of impressions of the advertiser's site if the website becomes popular. Whether the number of browsing increases or not depends on the viewer, and many people have not surely viewed the advertisement of the advertiser.

  In addition, since the traffic exchange technology is a commitment between members, it is not compulsory for members, and they did not view other members' homepages. From the main point, it is important to have the advertiser's advertisement posted on the member's homepage, not the member's homepage, and even if the member's homepage is viewed, the advertiser's advertisement is not always clicked. However, there is a problem that it is not a technique for browsing advertisements on the Internet and letting people know the advertising products.

  The present invention has been made in view of the above circumstances, and a member (user) can obtain an advertisement fee as a click compensation from the advertiser in charge, and the advertiser is the target of the desired advertisement. An object of the present invention is to provide an Internet advertisement browsing method and system that can receive browsing from the audience in a concentrated manner and allow the target audience to widely know advertising products.

  Furthermore, another object of the present invention is to provide an Internet advertisement browsing method and system that allows an advertiser to reliably browse members at an advertisement fee that is relatively easy for an advertiser.

  Another object of the present invention is to provide an Internet advertisement browsing method and system in which an advertiser can place an advertisement limited to a region at a relatively easy advertisement fee according to the attributes of the member.

  The present invention for solving the problems of the conventional example is an Internet advertisement browsing method for providing an advertiser's advertisement page to a user, wherein the advertisement browsing server accesses the website of the advertisement browsing server from the user terminal. And then access the advertiser's advertising page for other users in the specific group to which the accessed user belongs via the other user's site page, and display the accessed advertiser's advertising page on the user terminal It is characterized by outputting.

  The present invention is an Internet advertisement browsing method for providing an advertiser's advertisement page to a user, and when the advertisement browsing server is accessed from the user terminal to the website of the advertisement browsing server, the specific group to which the accessed user belongs When a user accesses a site page of another user and clicks on a specific banner on the site page from the user terminal, the user accesses the advertiser's advertising page that the other user is responsible for. It is characterized by display output.

  The present invention is an Internet advertisement browsing system having an advertisement browsing server that provides an advertiser's advertisement page to a user, and accessed when the advertisement browsing server is accessed from a user terminal to the website of the advertisement browsing server. When a user accesses a site page of another user within a specific group to which the user belongs and clicks a specific banner on the site page from the user terminal, the user accesses the advertiser's advertisement page for that other user. In this case, the server is a server that outputs a display on the user terminal.

  In the advertisement browsing system, the present invention associates an advertiser with a user in charge, and accesses information on an advertiser's advertisement page and information on access to a user's site page according to a predetermined user ranking. The advertisement browsing server refers to the table and accesses the site pages of other users in the specific group in the order of users.

  In the advertisement browsing system, the present invention includes a browsing history table for storing browsing history, and the advertisement browsing server records in the browsing history table if browsing is interrupted in the user terminal, and resumes browsing in the user terminal. If there is, refer to the browsing history table, identify the user who has finished browsing, refer to the access information table for the next ranking user of that user, and access the site page of the next ranking user It is characterized by.

  According to the present invention, in the advertisement browsing system, the advertisement browsing server classifies the characteristics of the user in accordance with an advertiser's request, makes the classified user belong to a specific group, and accesses the site page of the user. It is characterized in that information and information for accessing an advertiser's advertisement page are set in an access information table by determining the rank of the user, and an advertisement is provided to the user terminal.

  The present invention is characterized in that, in the advertisement browsing system, grouping is performed according to classification based on a zip code, sex, marital status, occupation, age, or a combination thereof as user characteristics.

  According to the present invention, there is provided an Internet advertisement browsing method for providing an advertisement page of an advertiser to a user, and when the advertisement browsing server is accessed from the user terminal to the website of the advertisement browsing server, the accessed user belongs. In the specific group, the advertisement page of the advertiser in charge of other users is accessed via the other user's site page, and the accessed advertisement page of the advertiser is displayed and output on the user terminal. It is possible to identify the user's site from which the advertiser's advertisement page has been accessed, and to make the advertiser's advertisement widely known.

  According to the present invention, there is provided an Internet advertisement browsing method for providing an advertisement page of an advertiser to a user, and when the advertisement browsing server is accessed from the user terminal to the website of the advertisement browsing server, the accessed user belongs. When a user accesses a site page of another user in a specific group and clicks a specific banner on the site page from the user terminal, the user accesses the advertisement page of the advertiser in charge of the other user. Since the advertisement browsing method is to display and output on the terminal, it is possible to identify from which user's site the advertiser's advertisement page has been accessed, and to widely inform the advertiser's advertisement.

  According to the present invention, an internet advertisement browsing system having an advertisement browsing server that provides an advertiser's advertisement page to a user, when the advertisement browsing server is accessed from the user terminal to the website of the advertisement browsing server, When a user accesses a site page of another user in the specific group to which the accessed user belongs and clicks a specific banner on the site page from the user terminal, the advertiser's advertising page that the other user is responsible for Since it is an advertisement browsing system that is a server that accesses and displays on the user terminal, it can identify which user's site has accessed the advertiser's advertisement page, and can also widely inform the advertiser's advertisement effective.

  According to the present invention, the advertiser and the user in charge are associated with each other, information for accessing the advertiser's advertisement page and information for accessing the user's site page are stored in a predetermined user order. Since the advertisement browsing server includes an information table and the advertisement browsing server refers to the table and accesses other users' site pages in a specific group according to the user's rank, the user can easily browse advertisements. There is an effect that can.

  According to the present invention, provided with a browsing history table for storing browsing history, the advertisement browsing server records in the browsing history table if browsing is interrupted in the user terminal, and if browsing is resumed in the user terminal, Refer to the browsing history table, identify the user who has finished browsing, refer to the access information table for the user who ranks next to the user, and access the site page of the next ranked user as the above advertisement browsing system Therefore, the user can easily suspend and resume advertisement browsing.

According to the present invention, the advertisement browsing server classifies the user characteristics according to the advertiser's request, makes the classified user belong to a specific group, and accesses the user's site page and the advertiser. Since the above-mentioned advertisement browsing system provides advertisements to user terminals by setting the user's ranking and setting information in the access information table for accessing the advertisement page of the viewer, grouping the viewers according to the advertiser's request It can be easily performed, and there is an effect that an advertisement can be browsed effectively.
According to the present invention, since the advertisement browsing system performs grouping according to the classification according to the zip code, sex, marital status, occupation, age, or a combination thereof as user characteristics, the advertisement browsing suitable for the region is performed. There is an effect that can.

Embodiments of the present invention will be described with reference to the drawings.
[Summary of Invention]
In the Internet advertisement browsing system according to an embodiment of the present invention, a member (user) who receives an advertisement posting request from an advertiser (sponsor) and receives an advertising fee as a consideration thereof accesses an advertisement browsing website, Therefore, the other member's page and banner advertisement are displayed in a predetermined order, and the automatic browsing program that displays the advertiser's advertisement page in charge of the other member by clicking on the banner is operated and browsed. Thus, the advertisement of the advertiser in charge can be viewed from other members, and the advertisement of the advertiser can be widely known.

  In addition, the Internet advertisement browsing system according to the embodiment of the present invention is configured to organize a group of persons to be browsed for a specific period and to operate and browse a semi-automatic browsing program according to a request from an advertiser. The advertiser can obtain the expected effect.

[Outline of Internet advertisement browsing system]
An Internet advertisement browsing system according to an embodiment of the present invention will be described with reference to FIG. FIG. 1 is a configuration block diagram of an Internet advertisement browsing system according to an embodiment of the present invention.
As shown in FIG. 1, an Internet advertisement browsing system (this system) according to an embodiment of the present invention includes an advertisement browsing server 1 serving as an advertisement browsing site and a database that stores data used for advertisement browsing ( DB) 2, a primary user's computer (primary user PC) 3 that holds its own home page, a secondary user's computer (secondary user PC) 4 that does not have its own home page, and an advertiser (sponsor) advertisement And the advertiser server 5 for storing data relating to the above.
There are a plurality of primary user PCs 3, secondary user PCs 4, and advertiser servers 5, which are connected to each other via the Internet.

[Parts of the Internet advertising browsing system]
Each part of this system will be specifically described.
[Advertising browsing server 1]
The advertisement browsing server 1 is a server including a computer that makes it easy for a primary user and a secondary user to browse an advertiser's advertisement page via each user's home page. The configuration and processing operation of the advertisement browsing server 2 will be described later.

[Database 2]
The database (DB) 2 is a storage device that is accessible from the advertisement browsing server 1, and includes a user database (DB) 2a that stores user-related information, and a browsing-related database (DB) 2b that stores browsing-related information. And an advertiser database (DB) 2c for storing advertiser information.
A table for storing data in each DB will be described later.

[Primary user PC3]
The primary user PC 3 is a terminal device that can be connected to the Internet by a personal computer (PC) of a user who opens his / her home page.
The primary user PC 3 accesses the advertiser's advertisement data posted on the advertiser server 5 via the advertisement browsing server 1 and browses the advertisement.

[Secondary user PC4]
The secondary user PC 4 is a terminal device that can connect to the Internet by a personal computer (PC) or the like of a user who is not provided with his own home page but is provided with a home page temporarily established by the operator of the system.
The secondary user PC 4 accesses the advertiser's advertisement data posted on the advertiser server 5 via the advertisement browsing server 1 and browses the advertisement.

[Advertiser server 5]
The advertiser server 5 is a web server on which advertisement data that the primary user PC 3 and the secondary user PC 4 browse through the advertisement browsing server 1 is posted. The advertiser server 5 is realized by a computer.
The advertisement is viewed by accessing the URL (Uniform Resource Locator) of the advertiser server 5 and displaying the advertisement page on the user PC.

[First Phase to Third Face]
Next, in order to help understanding of the contents of the present invention, three stages (first phase to third face) to which the present system is applied will be described.
[First phase]
The primary user who has already contracted with the advertiser, placed the advertiser's advertising banner on his homepage, and paid the advertising fee according to the number of visitor clicks on the advertiser's advertising banner, Register in the browsing server 1.
As a primary user, although the amount of advertisement fee received is not certain, it may be an affiliate contract user.

  The primary user is the user of the advertisement browsing server 1 in order to browse all advertisement pages of other advertisers posted on the homepage established by other users in the specific group among the users registered in this system. The semi-automatic browsing program for the primary user prepared on the site is operated, and the advertiser's advertisement pages are sequentially browsed with reference to a current month URL table (to be described later) set in the browsing order.

  In the case of a secondary user, which will be described later, one user is responsible for one (one company) advertiser, and within a specific group, the advertiser is adjusted not to overlap. Since it is important for advertisers to be clicked from which site, advertisers can be duplicated.

  Then, the primary user operates a semi-automatic browsing program on the website of the advertisement browsing server 1 and spends more than a specific time only on the other user's home page and the advertiser's advertisement page posted on the user's home page. All of them are browsed within a specific period (for example, one month).

  When a primary user browses all advertisement pages corresponding to other users within a specific period, the URL of the advertisement page of the user and the corresponding advertiser is viewed for the next specific period (next month). The next month URL table (to be described later) will be set, and the following month, other users will browse the user's home page and the advertiser's advertisement page.

The income source of the primary user in the first phase is the advertising fee from the corresponding advertiser, and this advertising fee is due to other users browsing.
In addition, the contents of this system will be promoted on each user's homepage, and subscribers will be increased.

  The semi-automatic browsing program refers to the current month URL table and sequentially displays the corresponding advertiser's advertisement pages via the user's site. When displayed for a specific time (for example, 30 seconds), the “next” (“viewing start” ") Button can be clicked, and the home page of the next browsing user is displayed by clicking, and the advertisement page of the advertiser in charge of the browsing user can be displayed via the corresponding browsing user's site.

Note that if the program is interrupted during browsing, the user No. Is stored in the current month browsing history table (to be described later), and when the interrupted browsing operation is resumed, the user No. The next No. Browsing is started from the beginning, which improves the convenience of browsing by the user.
The processing of the program will be described later.

  If the number of users increases (for example, 500 or more), divide the user group (2 groups of 250 people) to reduce the user's browsing load and increase the recruitment slots for advertisers I have to.

[Second phase]
In the second phase, the operating entity of this system connects the advertiser and the user (secondary user) who does not have his / her homepage. The system configuration and operation contents are the same as those in the first phase, and are different in that the secondary user does not have their own home page and that the operating entity recruits advertisers.

The secondary user selects the user who satisfies a specific condition (gender, age, etc.) according to the request of the advertiser.
The secondary user does not have his / her own home page, but has a site given by the operating entity through which other members browse the page of the advertiser in charge.
Note that secondary users and advertisers correspond to 1: 1, and if an advertiser is found, secondary users can be recruited as much as they are found.

Here, it should be noted that one user is in charge of one (one company) advertiser, and in a specific group, at the registration stage of secondary users in this system so that advertisers do not overlap. Adjusted.
This means that if there are multiple duplicate advertisers in the same group, users in the group will see the advertiser's ads for other users, and the same user will see the same advertiser's ads over and over again. This is because it will be browsed and is contrary to the purpose of making advertisements widely known to many people.

In the second phase, it is possible to rearrange groups in units of months according to user information (gender, age, etc.) according to the sponsor's request, and the rearranged contents are set in the next month URL table.
In the second phase, it is possible to recombine a high-quality secondary user who keeps browsing experience for a long period of time and a high-quality advertiser who continuously advertises. It is also possible to pick up an advertiser from a bad secondary user (secondary user who cannot perform browsing as scheduled) and take charge of another secondary user.

[Third phase]
The third phase is to develop a local advertising network and limit advertisement destinations by grouping them by user's zip code so that local SMEs can publish advertisements inexpensively and without waste. .

  The system operating entity provides a direct mail (DM) delivery service based on user registration information on behalf of local advertisers. DM is effective so that users of this system can check Web mail when logging in to this site.

[Configuration of advertisement browsing server 1]
Next, the configuration of the advertisement browsing server 1 will be described with reference to FIG. FIG. 18 is a configuration block diagram of the advertisement browsing server of this system.
As shown in FIG. 18, the advertisement browsing server 1 basically includes a control unit 11 such as a CPU (Central Processing Unit), a main memory 12, a storage unit 13 such as a hard disk, and an interface 14 for external connection. I have.

The advertisement browsing server 1 stores a processing program and the like in the storage unit 13, and the control unit 11 reads the processing program, loads it into the main memory 12, and becomes operable. The processing content executed by the program will be described later.
The interface 14 is connected to the DB 2 and to the Internet.
Although the internal configuration of the advertisement browsing server 1 has been described with reference to FIG. 18, the advertiser server 5, the primary user PC 3, and the secondary user PC 4 are also the same computer, and therefore have substantially the same configuration as that of FIG. It is.

[Table structure of DB2]
Next, each table in DB2 will be described.
The user DB 2a stores a customer basic information table (FIG. 2), a user point table (FIG. 7), and a user point history table (FIG. 8).

  The browsing-related DB 2b includes a current month URL table (FIG. 3), a next month URL table (FIG. 4), a browsing status table (FIG. 5), a current month browsing history table (FIG. 6), a postal code table (FIG. 9), and a temporary current month browsing. A history table (FIG. 10), a skip table (FIG. 15), and a visitor statistics table (FIG. 17) are stored.

  The advertiser DB 2c stores a company basic information table (FIG. 11), a company point table (FIG. 12), a company point history table (FIG. 13), a company contract user table (FIG. 14), and a job advertisement table (FIG. 16). Has been.

Hereinafter, each table will be described in detail.
[Customer information table]
The customer basic information table will be described with reference to FIG. FIG. 2 is a schematic diagram of the customer basic information table.
The basic customer information table stores basic user information, and is provided for each user in the user DB 2a. As shown in FIG. 2, the setting items include “user number”, “password”, “birth date”, “sex”, “marital status”, “profession”, “zip code”, “email address”, “HP (homepage)” "Postal code", "Registration date", and "Revocation flag".
Basic items are set at the initial registration of the user, and the revocation flag is set when the user is revoked.

[Current Month URL Table]
The current month URL table will be described with reference to FIG. FIG. 3 is a schematic diagram of the current month URL table. The current month URL table corresponds to the access information table in the claims.
The current month URL table stores information related to sponsors to be browsed this month and corresponding user information, and is provided for each user in the browsing related DB 2b. As shown in FIG. 3, the setting items are “user number”, “group number”, “company number”, “browsing classification”, “user site name”, “user URL”, “banner pasting URL”, “sponsor site name”, “ Sponsor URL ”. That is, the table of FIG. The images are arranged in the order of.

The current month URL table is updated monthly and is a table associating a user with a sponsor and arranged in the order in which advertisements are viewed.
Therefore, in this system, the user who browses the advertisement accesses the sponsor URL via the user URL in accordance with the arrangement order of the URL table of the current month, browses the advertisement, and browses the advertisement for a specific time or longer. The advertisement is browsed with reference to the current month URL table.
However, you can browse your own user number. It starts with the sponsor's ad corresponding to the next user in the order, ends with the sponsor's ad corresponding to its own user, and ends with a different start and end for each user. ing.

[Next month URL table]
The next month URL table will be described with reference to FIG. FIG. 4 is a schematic diagram of the next month URL table.
The next month URL table stores information related to sponsors to be browsed the next month and corresponding user information, and is provided for each user in the browsing related DB 2b. As shown in FIG. 4, the setting items are “user number”, “group number”, “company number”, “browsing classification”, “user site name”, “user URL”, “banner pasting URL”, “sponsor site name”, “ Sponsor URL ”.

The next month URL table is updated online, batch updated for 5 days, and updated monthly, and the order of advertisement browsing for the next month is determined in advance.
The next month URL table is used for rearranging groups in accordance with the wishes of a specific sponsor.

[Browsing status table]
The browsing status table will be described with reference to FIG. FIG. 5 is a schematic diagram of a browsing status table.
The browsing status table stores information related to the user's browsing completion and is provided for each user in the browsing related DB 2b. As shown in FIG. 5, the setting items are “user number”, “viewing completion date”, “viewing page number (denominator)”, “reading page number (numerator)”, and “monthly visitors”.
The “browsing completion date” stores the browsing date of the user, and the “viewing page number (denominator)” stores the number of pages scheduled to be browsed by the user. ) "Stores the number of pages that the user has browsed so far, and" Monthly visitors "stores the number of visitors to the user's site every month.
The browsing status table is updated online or monthly.

[Current month browsing history table]
The current month viewing history table will be described with reference to FIG. FIG. 6 is a schematic diagram of the current month browsing history table.
The current month browsing history table stores information related to a user's current month browsing history, and is provided for each user in the browsing related DB 2b. As shown in FIG. 6, the setting items are “user number”, “browsing date / time”, and “browsing user number”.
The “browsing date / time” stores the date / time when the user browsed, and the “browsing user number” is the user number in charge of the sponsor when the user browsed. Is memorized.
The current month browsing history table is updated online or cleared monthly.

[User Point Table]
The user point table will be described with reference to FIG. FIG. 7 is a schematic diagram of a user point table.
The user point table stores information on the user's current earned points, payout points for the next month, and the like, and is provided for each user in the user DB 2a. As shown in FIG. 7, the setting items are “user No.”, “currently acquired points”, and “next month payout points”.
The points are obtained by completing the advertisement of sponsors in charge of other users in the group, and the obtained points are paid to the user in the following month.
The user point table is updated online or monthly.

[User Point History Table]
The user point history table will be described with reference to FIG. FIG. 8 is a schematic diagram of a user point history table.
The user point history table stores information on increase / decrease of user points, and is provided for each user in the user DB 2a. As shown in FIG. 8, the setting items are “user number”, “increase / decrease number”, “increase / decrease date”, “increase / decrease point”, and “reason for increase / decrease”.
The user point history table is updated online or monthly.

[Zip code table]
The postal code table will be described with reference to FIG. FIG. 9 is a schematic diagram of a postal code table.
The zip code table stores information related to the area for the zip code, and is provided in the browsing-related DB 2b. As shown in FIG. 9, the setting items are “zip code”, “local name”, “prefecture name”, “city name”, and “town name”.
The postal code table is referred to upon user registration or change.

[Temporary current month browsing history table]
The temporary current month browsing history table will be described with reference to FIG. FIG. 10 is a schematic diagram of a temporary current month browsing history table.
The temporary current month browsing history table temporarily stores information related to the user's current month's browsing history, and is provided for each user in the browsing related DB 2b. As shown in FIG. 6, the setting items are “user number”, “browsing date / time”, and “browsing user number”.
Here, the difference from the current month browsing history table of FIG. 6 is that the temporary current month browsing history table is updated every time the sponsor's advertisement corresponding to the user is viewed, whereas the current month browsing history table is: It is referenced at the start of browsing, and is updated with the contents of the temporary current month browsing history table at the end of browsing on that day.
The temporary current month viewing history table is updated online or cleared monthly.

[Company basic information table]
The company basic information table will be described with reference to FIG. FIG. 11 is a schematic diagram of a company basic information table.
The company basic information table stores basic information of sponsor companies, and is provided for each sponsor company in the advertiser DB 2c. As shown in FIG. 11, the setting items are “company number”, “password”, “company name”, “zip code”, “location”, “company advertisement”, “search character”, “phone number”, “email address”, “registered site name”. “Registration URL”, “registration date”, and “last login date”.
The company basic information table is updated online.

[Corporate point table]
The company point table will be described with reference to FIG. FIG. 12 is a schematic diagram of a company point table.
The company point table stores information about points of sponsor companies, and is provided for each sponsor company in the advertiser DB 2c. 12, the setting items are “company number”, “usable point”, “deposit point 1”, “deposit point expiration date”, “deposit point 2”, and “deposit point expiration date”. The sponsor company can use two types of deposit points.
The company point table is updated online, updated five days a day, or updated monthly.

[Corporate point history table]
The company point history table will be described with reference to FIG. FIG. 13 is a schematic diagram of a company point history table.
The company point history table stores information related to the point history of the sponsor company, and is provided for each sponsor company in the advertiser DB 2c. As shown in FIG. 13, the setting items are “company number”, “increase / decrease number”, “increase / decrease date”, “increase / decrease point”, and “reason for increase / decrease”.
The company point history table is updated online, updated daily, updated daily, or monthly.

[Business Contract User Table]
The company contract user table will be described with reference to FIG. FIG. 14 is a schematic diagram of a company contract user table.
The company contract user table stores information on the contract relationship between the sponsor company and the user in charge of the company, and is provided for each sponsor company in the advertiser DB 2c. As shown in FIG. 14, the setting items are “company number”, “contract number”, “contract desired content”, “contract user number”, “contract date”, “contract cancellation date”, and “contract cancellation reason”. .
The company contract user table is updated online or batch updated for 5 days.

[Overview table]
The skip table will be described with reference to FIG. FIG. 15 is a schematic view of a skip table.
The skip table may skip the advertisement page while the user browses the sponsor's advertisement corresponding to the browsing user, and remembers that the skip is stored. It is provided for each. As shown in FIG. 15, the setting items are “user number”, “browsing user number”, “browsing user URL”, and “look-off date”.
As described later, the “spotting” process using the skipping table may not display the sponsor's advertising page due to a user's banner installation error. In that case, the “spotting” process will proceed to the next browsing. It is to make it.

[Job advertisement table]
The job advertisement table will be described with reference to FIG. FIG. 16 is a schematic diagram of a job advertisement table.
The job advertisement table stores information related to a job advertisement of a sponsor company, and is provided for each sponsor company in the advertiser DB 2c. As shown in FIG. 16, the setting items are “Company No.”, “Recruitment No.”, “Work Contents”, “Work Type”, “Number of Recruitment”, “Working Time”, “Work Location”, “Salary”, “Others”, “Publication Year” Month ".
The job advertisement table is updated online.

[Visitor statistics table]
The visitor statistics table will be described with reference to FIG. FIG. 17 is a schematic diagram of a visitor statistics table.
The visitor statistics table stores statistical information of visitors who have visited advertisements of sponsor companies, and is provided for each user in the browsing-related DB 2b. As shown in FIG. 17, the setting items are “Company No.”, “Registration Date”, “Number of Monthly Visitors”, “Under 18”, “20s”, “30s”, “40s” indicating the age. "" 50 years old and over "," married man "" unmarried man "" married woman "" unmarried woman "" company employee "" public employee "" self-employed "" freeter "" housewife "" student "" unemployed "" region 1 " “Region XXX”, “Prefecture 1” to “Prefecture XX”, “City 1” to “City XXX”.
The visitor statistics table is updated monthly.
In addition, since the said visitor statistics table is used for marketing of a sponsor company, it is desirable to classify as finely as possible. Therefore, elements other than the above setting items may be added or changed.

[Operation of each table]
Next, the relationship between each of the above tables and the operation in this system will be described.
[In the case of the first phase]
First, in the first phase, the relationship between the primary user and the sponsor company has been established. In this system, although the primary user is registered, the sponsor company does not voluntarily register, so the primary user is the customer. Setting items are set in the basic information table, but the sponsor company is not set in the basic company information table.
Therefore, points are not given to the sponsor company of the primary user, and no advertising fee is paid to the system.
However, “sponsor site name” and “sponsor URL” are set in the monthly URL table or the next month URL table as sponsor information regarding the primary user.

  Also, in order for primary users to view their own site and advertiser's site, members of this system need to browse all sponsored advertisements assigned to other users who are assigned in one month as a condition. There is. If the conditions are cleared, “User No.”, “Company No.”, “User Site Name”, “User URL”, “Sponsor Site Name”, “Sponsor URL”, etc. are set as users in the next month URL table. Your site and advertiser's site will be viewed. The company No. in charge of the primary user All 9 is set.

[For the second phase]
In the second phase, the sponsor company voluntarily participates in the operation site of the system and is registered. Therefore, it is set as a sponsor company in the company basic information table.
The secondary user in charge of the sponsor is selected for the registration of the sponsor company, and the operating entity selects a user who satisfies a specific condition (gender, residential area, etc.) according to the sponsor's request.
In this selection, secondary user candidates are recruited and will not be paid for a viewing fee, but if they are selected from candidates with a track record through preliminary participation in this system, secondary users who are eager to browse. There is an effect that a user can be selected.
If a secondary user is selected for the sponsor company, the contract relationship is registered in the company contract user table.

In addition, since the registered sponsor company increases the number of visitors through the user site registered in the system by being browsed by the user, the advertisement browsing server 1 acquires the visitor information for the sponsor. Then, it registers in the visitor statistics table, and the operation entity provides the sponsor company with a report as a report.
Thereby, the sponsor company can use the statistical contents for marketing.

In addition, the advertising fee of the registered sponsor company can be set at a low fee so that it does not exceed a maximum of 5000 yen, for example, a volume system within 5000 yen per month, a monthly cost of the number of visitors x 10 yen.
Note that these amounts are actually exchanged in points.

If the number of users increases, various grouping becomes possible, and a group that narrows down the target of users to browse can be formed at the request of the registered sponsor company. For example, a group for housewives in their 30s can be organized on a monthly basis.
In response to this, target requests to be browsed from a plurality of registered sponsor companies are received, and the users are grouped by the advertisement browsing server 1 in response to these requests and set in the next month URL table. In this embodiment, group organization is performed on a monthly basis, but it is possible to make it shorter or longer.
In some cases, the group organization period may be arbitrarily adjusted according to the request of the registered sponsor company.

[For the third phase]
In the case of the third phase, when the number of sponsors and users increases and the group can be divided based on the zip code, the advertisement that takes root in the region is realized. It becomes a combination with a sponsor who wants to advertise correspondingly.
However, it is also possible to mix a sponsor who wants to place a community-based advertisement and a sponsor who wants to place an advertisement regardless of the region, assuming that it is not completely community-based.

[Advertising Browsing Mode]
First, as shown in FIG. 19, a “RORP banner” (a banner of the management entity) is pasted under the “sponsor banner” on the home page of the primary user who operates the home page. FIG. 19 is a schematic diagram showing an overview of the primary user's home page.
The link destination of the RORP banner is the main page in the RORP server. The RORP server is a server that operates the system, and is the advertisement browsing server 1 in FIG.

Then, when the “RORP banner” in FIG. 19 is clicked, the screen shifts to the main page of the RORP server, and then shifts to the user login screen. The user login screen displays the user number. This is a screen for performing user authentication by inputting a password and a postal code. In particular, user no. User authentication is performed by using both the password and the postal code associated with.
Here, when the user moves and enters a new zip code, the RORP server prompts the user to correct the zip code in the customer basic information table. Thereby, the RORP server can acquire the latest postal code of the user, and can use it for browsing display of the regional advertisement.

When the user is authenticated, the screen is switched to the screen shown in FIG. FIG. 20 is a schematic diagram of a screen when the browsing operation is performed using the advertisement browsing server.
As shown in FIG. 20, the homepage of the primary user is posted in the frame of the RORP server.
As features, there are buttons for “start browsing”, “skip”, and “end browsing” at a specific part of the frame (upper part in FIG. 20), and clicking “start browsing” in the state of FIG. If the user is logged in by checking the login state of the viewer, the site page (user homepage) of the user (browsing user) to be browsed is displayed.
When the “RORP banner” on the site page is clicked, the sponsor's advertisement page is displayed at the location where the user home page is present after being transferred to the sponsor's site corresponding to the viewing user.

FIG. 21 shows a state where the sponsor advertisement is displayed. FIG. 21 is a schematic diagram of a screen when an advertisement is displayed using the advertisement browsing server.
From the screen display of FIG. 20, it is restricted that the “viewing start” button cannot be clicked for a certain period of time (for example, 30 seconds), but after the specific time has elapsed, the “viewing start” button becomes operable. Usually, the sponsor advertisement of FIG. 21 is displayed by clicking the “PORP banner” in FIG. 20, and when the above time has passed and the “viewing start” button is clicked, the advertisement viewing server 1 refers to the current month URL table. Then, the home page of the user in the next order is displayed in the frame, and in the same manner as described above, the “RORP banner” is clicked to display the sponsor's advertisement for the user in the frame. .
When the above time has elapsed without clicking the “PORP banner” on the display screen of FIG. 20, the sponsor advertisement is not displayed even if the “viewing start” button is clicked. Display the screen.

If the user wants to stop the browsing operation, the user clicks a “browsing end” button in the frame. Then, the viewer's user No. The information is written in “browsing date”, “browsing date”, and “browsing user No.” in the current month browsing history table corresponding to.
Here, the browsing user No. Is the user number in charge of sponsoring the advertisement that was being viewed. It turns out that. Therefore, when resuming, the user number of the viewer is changed. Referring to the current month browsing history table corresponding to the Since the advertisement browsed up to the previous time can be specified by reading, if the browsing is started from the next order, the sponsor's advertisement is not browsed in duplicate.

The usage of the RORP banner will be described with reference to FIG. FIG. 22 is an explanatory diagram showing a method of using the RORP banner.
As shown in FIG. 22, the RORP banner is divided into an RORP main and an RORP sub, and the RORP main is linked to the main page of the RORP server. The banners 2 and 3 are sold to another sponsor. When the user clicks on the banners 2 and 3 of the RORP sub, it is transferred to the sponsor's site.

Specifically, in the RORP banner of FIG. The net portion is a browsing work area, and the banner 1 area is rop. The advertisement area of the net (administrative entity) and the areas of banners 2 and 3 are sales areas.
Here, a mechanism for displaying a banner of a company that has purchased the areas of banners 2 and 3 and a mechanism for opening the website of the company when the banner is clicked will be described below.

First, when the user attaches the banner tag to the user home page, it is not known which company purchases the banner area.
Therefore, all the banners are asked to attach a banner tag to the user so that the image file of the banner can be obtained by the rorp server. Specifically, an HTML program is delivered from a rorp server by e-mail, and it is added to the user's home page by copy and paste.

In addition, the user attaches a banner tag so that the company's homepage displayed when the banner is clicked is also acquired by the rorp server.
For example, the link destination of the banner is http://rorp.net/banner1.gif, and the link destination of the home page displayed when clicked is http://rorp.net/sponser1.html.

The rorp server manages the purchase information of the company banner (company basic information, company banner information, bid status) in a database, and automatically transfers the transfer information from the database to the configuration file of the rorp server when the company purchases. Write to.
For example, the rewriting is as follows.
http://rorp.net/banner1.gif → http: // sponsor domain / banner1.gif
http://rorp.net/sponser1.html → http: // sponsor domain / sponser1.html

  When the transfer information is written in the setting file of the rorp server, the banner image file is acquired to the rorp server when the user page is displayed, but it is transferred to the image file of the sponsor server by rewriting the setting file. The banner of the contracted sponsor will be displayed.

  Similarly, when the banner is clicked, the homepage of the sponsor will come to the rorp server, but it will be transferred to the sponsor's homepage by rewriting the configuration file, so the contracted sponsor's homepage will be displayed. .

rorp. The number of visitors per month for user sites registered with the net service is far from that of other super-major sites, and the advertising effect is weak.
However, rorp. If the user sites registered in the net are grouped every 10,000 sites, banner advertisements can be distributed to the same number of viewers as the super large sites (users of the user site, not the viewer of the sponsor site).

[Ad viewing process]
Next, the advertisement browsing process will be described with reference to FIG. FIG. 23 is a flowchart of the advertisement browsing process.
The control unit 11 of the advertisement browsing server 1 reads an advertisement browsing process program from the storage unit 13 and develops it in the main memory 12 to be operable.

  When a user accesses the RORP server, the control unit 11 executes a user login process (S1). If the user is properly logged in, the control unit 11 further logs in by referring to the current month URL table in the browsing related DB 2b. Access the user's user URL and display the user's site. The display screen is as shown in FIG.

  Then, in the display screen of FIG. 20, it is determined whether or not the “viewing start” button is clicked (S2). If the “viewing start” button is clicked (in the case of Yes), browsing for the current month in the browsing related DB 2b is performed. With reference to the history table, it is determined whether there is access information (user number, browsing date, browsing user number) (S3). If there is access information (in the case of Yes), the contents (access information) of the current month browsing history table are updated based on the contents of the temporary current month browsing history table (S4).

Subsequently, referring to the current month browsing history table, the user No. of the user who browsed last time. The viewing user number corresponding to Is acquired (S5).
Moreover, also when there is no access information by determination process S3 (in the case of No), it transfers to the said process S5.

  If the user has not browsed at all this month, the browsing user No. is displayed in the temporary current month browsing history table and the current month browsing history table. Is not stored in this case, in that case, the browsing user No. is retrieved from the current month browsing history table. The user number of the user who is accessing instead of To get.

Next, the control unit 11 refers to the current month URL table in the browsing-related DB 2b to check the browsing user number. The browsing user No. In other words, the user numbers in the following order (for example, the next highest number) It is determined whether or not there is (S6).
Next browsing user No. (User No. in the next order) (if yes), the viewing user No. to be browsed next The user URL corresponding to is accessed and the user site is displayed (S7).

In the determination process S2, if there is no click on the “browsing start” button (in the case of No), it is next determined whether or not there is a click on the “browsing end” button (S8). In the case of No), the process is terminated.
Here, the “browsing end” button does not mean that browsing is completed, but is for interrupting browsing. Therefore, although the current month browsing history table is updated, the browsing status table regarding browsing completion is not updated.

  Next, if there is a click on the “browsing end” button (in the case of Yes), it is determined whether or not there is access information in the temporary current month viewing history table (S9). If there is access information (in the case of Yes), The contents (access information) of the current month browsing history table are updated based on the contents of the temporary current month browsing history table (S10).

Thereafter, browsing completion is displayed (S12), and the process is terminated.
If there is no access information in the determination process S9 (in the case of No), the process proceeds to the process S12 and the process is terminated.
Note that the process S12 following the process S9 and the process S10 does not mean the completion of the original browsing but the browsing interruption. However, the process S12 following the process S11 means that browsing is completed.

  In step S6, the browsing user No. to be browsed next with reference to the current month URL table. If there is no (No), the next month URL table browsing section is updated (S11), browsing completion is displayed (S12), and the process is terminated.

  Subsequent to the processing S7, it is determined whether or not there is a click on the “skip” button (S13). If there is no click (in the case of No), then the control unit 11 monitors a built-in timer, It is determined whether or not a certain time has elapsed (S14). If the certain time has not elapsed (in the case of No), it is determined whether or not there is a click on the RORP banner (S15).

  If there is a click on the RORP banner (in the case of Yes), the access information is stored in the temporary current month browsing history table (S16), the sponsor URL corresponding to the user of the user site displayed in step S7 is accessed, and the sponsor's advertisement The page is displayed (S17).

  Subsequently, the process returns to the determination process S14, and when a predetermined time has elapsed (in the case of Yes), the process returns to the process S2. Note that if there is no click on the RORP banner in the determination process S15, the process returns to the determination process S14.

  Also, in the determination process S13, if there is a click on the “skip” button (in the case of Yes), the skip information (user number, browsing user number, browsing user URL, skipping date) is stored in the table to be skipped. (S18) Further, in order to continue browsing, access information (including information of the browsing user who skipped) is stored in the temporary current month browsing history table (S19), and the process returns to the determination process S2.

When the “Skeep” button is clicked, a confirmation screen as to whether or not “Skeep” is displayed on the display screen, and when “Skeep” is selected, a skip table in FIG. 15 is displayed. You may make it memorize | store a history.
By referring to the skip table, it is possible to recognize when the user has skipped the sponsor advertisement corresponding to which browsing user's site.

The “Skeep” button is provided because the sponsor's advertisement page may not be displayed due to a user's RORP banner installation error. In that case, if “Skeep” is not performed, it is not possible to proceed to the next browsing. is there.
As described above, whether it is a RORP banner installation mistake or an unauthorized skipping of the user, by referring to the skipping table, many users have skipped using the URL of the browsing user's site. Can be recognized as a banner installation error.
The advertisement browsing process is performed as described above.

Next, the advertisement distribution process will be described with reference to FIG. FIG. 24 is a flowchart of the advertisement distribution process.
When the user receiving the advertisement distribution (user homepage visitor) accesses the Internet from the user PC and acquires the user homepage to be browsed (S21), the user homepage to be browsed is displayed on the user PC.

  When there is a request for acquiring a banner (sponsor banner) from the visitor's PC to the RORP server (S22), the RORP server returns a transfer destination URL (sponsor banner URL) of the requested banner to the visitor's PC ( S23).

  Then, the visitor's PC acquires the sponsor banner existing in the transfer destination URL (S24), and the sponsor banner is displayed in the user homepage displayed on the screen of the visitor's PC (S25).

Next, it is determined whether or not the visitor has clicked on the sponsor banner in the user home page displayed on the visitor's PC (S26). If not (No), the process is terminated.
If it is clicked (in the case of Yes), a request for obtaining a homepage written in the clicked URL is made to the RORP server (S27).

The RORP server returns the transfer destination URL (URL of the sponsor homepage) of the requested homepage to the visitor's PC (S28).
The visitor's PC obtains the sponsor's home page existing in the transfer destination URL (S29), displays the sponsor's home page displayed on the visitor's PC screen (S30), and ends the process.
In this way, advertisement distribution processing is performed.

  According to the present system, the sponsor's advertisements that other users are in charge of can be easily and sequentially viewed on the site of the advertisement browsing server 1, so that the sponsor who is in charge of himself / herself in return for viewing the sponsor advertisements of other users. The advertisement is also browsed, and there is an effect that an advertisement fee can be obtained from the sponsor.

  In addition, according to this system, in response to a request from a registered sponsor company, it is possible to organize a group of viewers in a specific period unit and provide statistical information to the sponsor company, so that the sponsor company can use the information for marketing. effective.

  In the present invention, an advertisement fee can be obtained as a click compensation from a sponsor in charge of a user, and the sponsor receives a centralized browsing from a target audience of a desired advertisement, and an advertisement is sent to a desired target person. The present invention is suitable for an Internet advertisement browsing system in which products can be widely known.

1 is a configuration block diagram of an Internet advertisement browsing system according to an embodiment of the present invention. It is the schematic of a customer basic information table. It is a schematic diagram of a current month URL table. It is the schematic of a next month URL table. It is the schematic of a browsing condition table. It is the schematic of this month browsing history table. It is the schematic of a user point table. It is a schematic diagram of a user point history table. It is the schematic of a postal code table. It is the schematic of a temporary this month browsing history table. It is the schematic of a company basic information table. It is a schematic diagram of a company point table. It is a schematic diagram of a company point history table. It is the schematic of a company contract user table. It is the schematic of a skipping table. It is the schematic of a job advertisement table. It is a schematic diagram of a visitor statistics table. It is a block diagram of the advertisement browsing server of this system. It is the schematic which shows the outline | summary of the homepage of a primary user. It is the schematic of the screen in the case of performing browsing work using an advertisement browsing server. It is the schematic of the screen at the time of displaying an advertisement using an advertisement browsing server. It is explanatory drawing which shows the usage method of a RORP banner. It is a flowchart of an advertisement browsing process. It is a flowchart of an advertisement delivery process.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 1 ... Advertisement browsing server, 2 ... Database, 2a ... User DB, 2b ... Browsing related DB, 2c ... Advertiser DB, 3 ... Primary user PC, 4 ... Secondary user PC, 11 ... Control part, 12 ... Main memory, 13 ... Storage unit, 14 ... Interface

Claims (8)

An internet advertising browsing method that provides users with an advertiser ’s advertising page,
When the advertisement browsing server accesses the website of the advertisement browsing server from the user terminal, the site page of the other user is added to the advertisement page of the advertiser in charge of the other user in the specific group to which the accessed user belongs. The advertisement browsing method is characterized in that the advertisement page of the accessed advertiser is displayed and output on the user terminal. An internet advertising browsing method that provides users with an advertiser ’s advertising page,
When the advertisement browsing server accesses the website of the advertisement browsing server from the user terminal, it accesses the site page of another user within the specific group to which the accessed user belongs, and the specific banner attached to the site page When the user terminal is clicked from the user terminal, the advertisement browsing method is characterized in that the advertisement page of the advertiser in charge of the other user is accessed and displayed on the user terminal.   3. The advertisement browsing according to claim 1, wherein the ranking of other users in the specific group is determined in advance for each accessed user, and the advertisement page of the advertiser in charge is accessed according to the ranking. Method. An internet advertisement browsing system having an advertisement browsing server for providing an advertiser's advertisement page to a user,
When the advertisement browsing server accesses a website of the advertisement browsing server from a user terminal, the advertisement browsing server accesses another user's site page in the specific group to which the accessed user belongs, and the specific page pasted on the site page. An advertisement browsing system, which is a server that, when clicked on a banner from the user terminal, accesses an advertisement page of an advertiser in charge of the other user and displays and outputs it on the user terminal. An access information table that associates an advertiser with a user in charge, stores information for accessing the advertiser's advertising page, and information for accessing the user's site page in a predetermined user order;
5. The advertisement browsing system according to claim 4, wherein the advertisement browsing server refers to the table and accesses the site pages of other users in the specific group in the order of the users. It has a browsing history table that stores browsing history,
If there is an interruption of browsing in the user terminal, the advertisement browsing server records it in the browsing history table, and if there is resumption of browsing in the user terminal, refers to the browsing history table and identifies the user who has finished browsing. 6. The advertisement browsing system according to claim 5, wherein an access information table is referred to for a user ranked next to the user and a site page of the user ranked next is accessed.   The advertisement browsing server classifies the user characteristics according to the advertiser's request, makes the classified user belong to a specific group, and accesses the user's site page and the advertiser's advertisement page. The advertisement browsing system according to claim 5 or 6, wherein information is set in an access information table by determining the ranking of users and an advertisement is provided to a user terminal. 8. The advertisement browsing system according to claim 7, wherein grouping is performed according to classification based on postal code, sex, marital status, occupation, age, or a combination thereof as user characteristics.

Images