JP2006185014A - Sales promotion system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a sales promotion system for promising introduction by a customer, and for promoting new customer exploitation. <P>SOLUTION: The sales promotion system is provided with a customer information database in which member ID and acquisition points are associated and recorded, a server (3) in which a Web page for point issue and a Web page for acceptance are recorded and a card (1) on which information for performing access to the Web page for point issue and the Web page for acceptance is displayed. The access destinations of the Web pages are made different for each card. At the time of performing access to the Web page, the member and the card (1) are associated and recorded, and points are issued. When the person who has received the card (1) performs access to the Web page for acceptance, points are added to the member as introduction privilege. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a sales promotion system for promoting customer development and customer use of a store through point issuance and introduction.

  A store that sells products or provides services sometimes gives an “introduction card” to a customer who purchases a product or uses a service. The name, address, phone number, map, etc. of the store are written on this introduction card, and it is described that some special benefits are given when a new customer brings the introduction card to the store. . Benefits vary from store to store and include discounts and gifts.

  The store expects that an acquaintance invited to a privilege will newly use the store when the customer gives an "introduction card" to the acquaintance. That is, the “introduction card” is used as a tool for developing new customers.

  However, even if a person who receives an “introduction card” and brings it to the store can receive a privilege, the customer who gives the “introduction card” itself often does not have a particular merit. For this reason, there are only a few customers who actively give “introduction cards” to acquaintances, and the actual situation is that they cannot expect much effect as a means to acquire new customers.

  It is also possible to thank the customer who gave the "introduction card" to an acquaintance, but in that case, give the "introduction card" brought by the new customer and the "introduction card" It is necessary to clarify the relationship with the customer. For example, when giving an “introduction card”, it is conceivable to fill in the name and member number of the customer on the “introduction card”.

  In this case, if the person who received the “introduction card” from the customer brings the “introduction card” and uses the store, the store gives the “introduction card” from the name or membership number written on the “introduction card”. The given customer is identified, and some privilege for the user, for example, point issuance, cashback, gift of souvenir, etc. is performed.

However, since the personal information such as the customer's name and membership number is written on the “introduction card”, the customer can know the personal information to others if he or an acquaintance who gave the card loses or discards the cart. There is a fear. For example, a third party may know that a customer is using a specific store. For this reason, there are cases where it is often asked to hand over an introduction card, so an effective introduction cannot be expected.
JP 2001-319038 A

  Therefore, an object of the present invention is to provide a sales promotion system that can be expected to be introduced by a customer, promote new customer development, and can repeatedly use the store.

  The sales promotion system according to claim 1 is connected to the Internet, a customer information database in which member information, a member ID, and acquisition points are recorded in association with each other, a server (3) in which a point issuing web page and a receiving web page are recorded. And a card (1) on which information for accessing the point issuing web page and the receiving web page is displayed, and the point issuing web page and the receiving web page have different access destinations for each card. When the member who acquired the distributed card (1) accesses the point issuing web page and inputs the member ID, the server (3) connects the card (1) and the member. In addition, the customer is issued a predetermined point to the member on the condition that the point for the card (1) has not been issued. Recorded in the database and recorded in the customer information database on the condition that the acquirer of the card (1) has accessed the reception web page described in the card (1) and has made predetermined information communication The point obtained as an introduction privilege is added to the acquired points of the member and recorded.

  According to this, when the member who has obtained the card (1) by using the store acquires points, he / she accesses the point issuing web page corresponding to the card. Thereby, the relationship between a member and a card can be specified. Also, since the personal information of the member is not displayed at all on the card itself, the card can be easily given to another person. When a person who has received the card (acquired person) accesses a reception web page corresponding to the card and uses the store to make a reservation or obtain information, points are given as an introduction privilege for the introduced member. Therefore, proactive referrals by members who want to acquire points through referrals can be expected. Further, since the member repeatedly uses the store in order to receive such a privileged card again, it contributes to the sales of the store.

  The sales promotion system according to claim 2 is the system according to claim 1, wherein there are a plurality of stores to which the card (1) is distributed, and common points of all stores are centrally managed using a common customer information database. It is characterized by that.

  The system of claim 1 can be used as a common system in a plurality of stores. Thereby, the points acquired by using a plurality of stores can be used as common points.

  In the sales promotion system according to claim 3, in the system according to claim 2, when the member registers, the server allows the member to select a store from which to accept disclosure of personal information and reception of e-mail from a plurality of stores. It is possible to notify the store selected by the member of the personal information of the member and to notify the member that e-mail transmission is possible.

  According to this, each store adopting the system of claim 2 can acquire the personal information of the member with the consent of the member. Furthermore, it is possible to appeal by sending a business e-mail to a member who has obtained consent.

  The sales promotion system according to claim 4 is the system according to claim 3, wherein each store can arbitrarily select the range of requesting personal information of members from the personal information registered at the time of member registration. The store selected by the member is notified of personal information in a range required by the store for the member.

  According to this, since the store can determine the range of personal information desired, only necessary personal information can be obtained, and it becomes easy to receive consent for disclosure of personal information from members.

  According to the present invention, not only procedures for issuing points to users are facilitated, but also introduction of acquaintances by users can be performed smoothly. Further, since the acquaintance can receive the introduction privilege when the acquaintance uses the store, the member can actively introduce and the store can obtain a new customer. And since a member repeatedly uses a store in search of a card from which points and introduction benefits can be obtained, improvement in store sales can be expected as a repeater.

  Furthermore, if this system is used in a plurality of stores, points can be managed collectively. If necessary, the member's personal information can be obtained with the consent of the member, and it is also possible to appeal by sending a business e-mail with the member's consent.

  The present invention will be described below with reference to preferred embodiments.

  FIG. 3 is a diagram for explaining the system of this embodiment. In the figure, (1) is a card distributed by the store to the customer, and (2) is a terminal used by the customer. The terminal (2) may be a mobile terminal such as a mobile phone or a personal computer that can be used at home, an Internet cafe, a university, etc., but is required to be connected to the Internet.

  (3) is a server connected to the Internet, and includes a customer information database in which member information, a member ID, and points acquired by the member are recorded in association with each other. Moreover, the web page which can be browsed via the internet is recorded.

  (4) is a store terminal. The store terminal (4) may be directly connected to the server (3) as shown, or may be connectable via the Internet. Furthermore, the server (3) and the store terminal (4) may be physically the same device. The terminal (4) of this store is provided to transmit the customer usage status to the server (3) for use in customer management, but it is not an essential component for implementing this embodiment.

  The store gives the card (1) to the customer. In this embodiment, a “point card” is distributed to customers when the customer visits the store and uses it. In other words, not only at the first use, but also every time you visit and use. However, the distribution conditions may be determined appropriately by the store. For example, it may be delivered only at the store (even if there is no purchase), or only when a product purchase or service of a predetermined amount or more is used.

  The surface of the card (1) is a “point card”, and an access method to a point issuing web page for issuing points is shown. FIG. 1 is a diagram showing an example of a point card. The user accesses the point issuing web page based on the information displayed on the point card.

  The point issuing web page is recorded in the server (3) and can be browsed via the Internet. The method for accessing the point issuing web page is not particularly limited, but in this embodiment, a two-dimensional code such as a QR code is displayed on the point card, and this is displayed on a terminal such as a mobile phone (hereinafter referred to as a “mobile phone”). Just say "mobile phone") and read it.

  In addition to the two-dimensional code, the e-mail address is also displayed on the card (1) in consideration of the fact that the terminal functions differ depending on the model. For terminals that cannot use the 2D code, if you send an e-mail to that e-mail address ("Empty E-mail" with no content), information for automatically accessing the point issuance web page is automatically provided. Added reply by e-mail from server (3).

  When the point issuing web page is accessed, the member ID and password are required for authentication. If the user has already registered as a member, his / her member ID and password may be entered. If this is the first use and the member has not yet been registered, the member is registered on the web page.

  Member registration is performed by entering the necessary information on the registration information input screen. The content to be registered is not particularly limited, but for example, name, address, telephone number, age, gender, e-mail address, etc. can be considered. When member registration is completed, a member ID and password are given.

  This member ID differs depending on the member to be granted, and the same member ID is not given to another person. The first point at the time of member registration may be 0 points, or may be started from a predetermined point or a point corresponding to the usage amount of the store.

  Thus, in order to obtain points, the user accesses the point issuing web page and identifies the member.

  The point issuing web page accessed by the customer is different for each card, and the web page and the distributed card are associated one-to-one. Therefore, the server (3) can grasp which card is the access from the member who received it. Although an ID is assigned to each card so that the server (3) manages the card, it is not necessary to display the card ID on the card itself. This is because the card can be specified by the point issuing web page to be accessed. Therefore, the customer is not made aware of the card ID.

  When the member is identified by authentication or new member registration, the card (1) is associated with the member who has received the card (1). Points are issued to the identified member, and new points are added. The point addition is recorded in the customer information database of the server (3).

  The point management server (3) is set so that once a point is issued, points are not reissued to the same card (1). It is not possible to acquire points again by exchanging point cards that have already been issued with other members.

  In this embodiment, the member ID is specified by inputting the member ID on the point issuing web page. However, in the case where the mobile phone number is registered at the time of registration, the telephone number notification function is provided. You may make it possible to identify a member by using it.

  The back of the point card is an “introduction card” as shown in FIG. 2, and is used as an “introduction card” after the point issuance. Since the card does not contain any customer information on both sides, personal information is never used by a third party. Therefore, an “introduction card” can be easily given to anyone regardless of whether or not the other party is an acquaintance.

  A person who has received an “introduction card” by introduction from a member or the like (acquired person) looks at the “introduction card” and uses the Internet to access a predetermined reception web page. This reception web page is also recorded in the server (3).

  Although the access method is not particularly limited, in this embodiment, a two-dimensional code such as a QR code is displayed on the point card as in the point issuance, and is read by a terminal such as a mobile phone. And made it accessible. Similarly, an e-mail address that can automatically reply with information necessary for accessing the reception web page is also posted.

  Since the reception web page also has a one-to-one correspondence with the card, if there is an access, the server (3) can grasp which card the access is based on. Since the reception web page requires the input of a member ID and password, if the acquirer is already a member, the member ID and password are input. If the acquirer is not a member, a new member is registered and a member ID and password are issued.

  When the acquirer accesses the reception web page and receives authentication or registers as a new member, the server (3) can specify the acquirer. The acquirer can perform information communication such as store reservation, coupon request, inquiry, and browsing on the reception web page. The information provided on the reception web page may be determined appropriately by the store, and for example, a map of the store may be displayed. The acquirer goes to the store based on the information obtained on the reception web page and uses the store.

  On the other hand, an introductory privilege is given to the member who gave the card and introduced it. The timing of granting the privilege may be determined as appropriate, but in this embodiment, the gain is given to the point as a privilege when the acquirer accesses the reception web page and is identified. In other words, the points generated by the introduction were added to the existing points of the introduced members. In this embodiment, points are given as introduction benefits, but other benefits may be used. For example, cashback, next discount, free provision of goods, etc. may be used.

  In the case of cashback, it is recommended to register the bank account of the bank account at the time of membership registration. Furthermore, the introduction privilege may be changed according to the amount of money used by the person who brought the “introduction card”. For example, an amount corresponding to 5% of sales may be transferred to a bank account of a registered member.

  If a special privilege is given or given awards depending on the number of referrals in addition to the usual referral benefits, the appeal of the referral increases, and new customer development through referrals can be further promoted.

  At the store, a new “point card” is also given to customers who use the store by bringing an “introduction card”. Then, the customer gains points by accessing the point issuing web page, and gives it to another person as an “introduction card”. Thus, the person who receives the introduction becomes a customer, and the introduction card is handed over to another person, so that it becomes an effective word of mouth for the store and the development of new customers can be promoted.

  In addition, the person who receives the "point card" can not only acquire points but also receive an introduction privilege by introduction, so that it will be actively introduced and to acquire a "point card" that can obtain such a privilege Since the store is used repeatedly many times, it contributes to the sales of the store as a repeater.

  In the present embodiment, the front side of the card is a “point card” and the back side is an “introduction card” for easy understanding. The name of the card may be another name. For example, it may be a card name using a name such as “special offer card”, “discount card”, “coupon card”, or the name of a store name or store character. Of course, the shape, material, design, and size of the card can be determined as appropriate.

  In the first embodiment, the point issuance and introduction privilege are given at one store, but in this embodiment, the system can be used at a plurality of stores. FIG. 4 is a diagram for explaining the system of this embodiment, and (1) to (3) in the figure are the same as those of the first embodiment. (5) is a store terminal of a member store that uses this system, and is connected to the server (3) via the Internet.

  Stores that want to use this system register in advance as member stores. The customer receives a point card when using a store of one of the member stores, but performs membership registration at the first access. This is the same as in the first embodiment, but the member information of registered members is collectively managed by the server (3).

  The member ID given to the member can be used in common for all member stores, and if the member registers the member only once at the beginning, it is not necessary to register the member at another store.

  Conventionally, since different point cards are issued for each store, the number of cards gradually increases, which makes it difficult to carry them in a card case or wallet. However, in the case of this embodiment, the member ID is common, and it is not necessary to have a point card after the point issuance, so that the point card increases and does not get in the way.

  Points are collectively managed by the server (3). How to use the accumulated points may be determined as appropriate. For example, it is conceivable that the accumulated points can be commonly used for discounts or prize exchanges at all member stores. It also provides services that members can use on the Internet, not at member stores, and can use points to use the services such as participating in games, downloading incoming melodies, music, and using various contents. May be.

  The products purchased by the member and the services used are transmitted from the terminal (5) of each store to the server (3) and managed together with the member ID of the member. In this embodiment, the server (3) creates a dedicated member web page for each member so that the member can view his / her own dedicated page via the Internet. When accessing his / her own dedicated page, he / she can browse after receiving authentication with a predetermined member ID and password.

  The member can check the current point total by accessing his / her exclusive web page, and can see detailed information accompanying the occurrence of each point. For example, it is possible to display a list of stores used, the date and time, the number of points issued, purchased products, and the like. As a result, the member can also use it as his / her shopping record.

  Other functions may be added to the member web page. For example, a member may be able to fill in a diary, or a banner advertisement or the like may be displayed. In addition, a list of member stores and advertisements may be displayed to encourage use.

  In addition to the configuration of the second embodiment, the present embodiment makes it easy for member stores to acquire the member's personal information by obtaining the member's authentication, and further enables the sending of a guide mail or the like to the member. is there.

  In general, customers do not want to provide personal information to stores or receive business e-mails. Therefore, when registering a member, the member store can be selected so that personal information is disclosed and a business e-mail can be accepted. It is not necessary to select a member store that does not want to disclose personal information or receive an e-mail.

  The range of personal information disclosed to member stores may be common to all member stores. However, in this embodiment, the range of personal information that the member stores are required to disclose can be appropriately selected. For example, store A has only “e-mail address”, store B has “e-mail address” and “name”, store C has “e-mail address” and “age”, and store D has “e-mail address”, “age” and “gender”. , E store is "email address", "sex", "age", "address" and "phone number", F store is "email address", "age", "sex" and "unmarried or married" It was made possible to choose freely from the registered information of registered members.

  The member can select and set a member store that may permit the disclosure of personal information and the reception of business emails at the time of member registration or after member registration. If you are a member store, how you choose your personal information depends on how much personal information you request and how attractive you can send a business email.

  The member store can acquire the personal information of the member who has selected the store and know the attributes of the customer group that is interested in it, and send a business e-mail only to that member. Can appeal. For example, it is possible to send a notification of a limited-time service, a coupon, etc. to call for a store visit. Even in such a case, only the members who have obtained consent will be sent business emails, so it will not be an unsolicited spam mail.

The figure which showed an example of the point card (card surface). The figure which showed an example of the introduction card (card back surface). 1 is a diagram illustrating a system according to a first embodiment. The image explaining the system of Example 2. FIG.

Explanation of symbols

1 Card 2 Terminal (cell phone etc.)
3 Server 4 Store terminal 5 Store terminal

Claims (4)

A customer information database connected to the Internet and recorded in association with member information, member ID and acquisition point, a server for recording a web page for point issuance, and a web page for reception;
A card on which information for accessing the point issuing web page and the reception web page is displayed;
The point issuing web page and the receiving web page have different access destinations for each card,
When the member who acquired the distributed card accesses the point issuing web page and inputs the member ID, the server records the card and the member in association with each other, and points for the card are already stored. Issuing a predetermined point to the member on the condition that it has not been issued and recorded in the customer information database,
Obtained as an introductory privilege to the member's acquisition points recorded in the customer information database on the condition that the acquirer of the card accesses the reception web page described on the card and performs predetermined information communication. A sales promotion system characterized by adding and recording new points. 2. The sales promotion system according to claim 1, wherein there are a plurality of stores to which the card is distributed, and points common to all stores are centrally managed using a common customer information database. The server allows the member to select a store from which the member consents to disclosure of personal information and reception of e-mails from a plurality of stores.
3. The sales promotion system according to claim 2, wherein notifying the store selected by the member of the personal information of the member and notifying that the member can send an e-mail. Each store can arbitrarily select the range of requests for personal information of members from the personal information registered during membership registration.
4. The sales promotion system according to claim 3, wherein the server notifies the store selected by the member of personal information in a range required by the store for the member.

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