JP2006048295A - Customer information analysis system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a customer information analysis system capable of analyzing a customer's taste in detail based on a customer's behavioral history, and achieving an effective advertisement distribution by obtaining information on a product that a customer has taken an interest in from the customer's behavioral history irrespective of whether or not the customer has actually bought the product. <P>SOLUTION: The system comprises: a customer identification ID transmitting means which is carried by a customer to hold his/her customer identification ID for personal identification, and transmits it; an ID receiving means disposed in the neighborhood of a product which receives the customer identification ID transmitted from the customer identification ID transmitting means, and transmits it to a network together with an individual recognition ID for individual recognition; a behavioral history accumulating means connected to the network which receives the customer identification ID and the individual recognition ID, associates them with the information on the time related to the IDs, and stores and accumulates them as the customer's behavioral history; and a taste information extracting means which extracts a product liked by the customer based on the behavioral history stored in the behavioral history accumulating means. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a customer information analysis system in which a retail store analyzes and filters information for each customer.

Conventional customer information analysis systems analyze customer preferences based on customer purchase histories accumulated in a customer management system or the like. Analyzing and analyzing such customer order trends, preferences, and requests, etc., promotes orders by proposing products and services that are highly likely to be ordered to customers regularly or under certain conditions. Order promotion methods and systems have been established.
JP 2003-99655 A

  However, in the order promotion method and system according to the prior art, the customer's preference can be captured only by information on what has been purchased. For this reason, it is important to understand what kind of products you are interested in, including those that you did not buy, how much you purchased after you worried, and what you did not buy after being lost in front of the product. The amount of information was insufficient to analyze customer preferences, and the analysis results were insufficient.

  In view of such a problem, the present invention can grasp the behavior of the customer, and extracts the product displayed on the product display shelf where the customer stayed at the sales floor for a certain time as the product preferred by the customer. Based on this, it is possible to effectively advertise a product suitable for the taste of the customer.

  In addition, by grasping customer behavior compared to conventional advertisements based on purchase histories and preference questionnaires, etc., it is possible to extract products that customers have stayed at the sales floor for a certain period of time but did not purchase and distribute effective advertisements. It is an object of the present invention to provide a customer information analysis system that can be used.

  The present invention according to claim 1 is a customer information analysis system for collecting and analyzing information related to a customer who purchases a product, wherein the customer carries a customer identification ID for personal identification and externally. A customer identification ID transmission means for transmitting to the product, and an individual identification ID for individual identification that is arranged in the vicinity of the product and that receives the customer identification ID transmitted from the customer identification ID transmission means and is given to the customer Together with an ID receiving means for transmitting to the network, receiving the customer identification ID and the individual identification ID by connecting to the network, and storing and storing it as an action history of the customer in association with the reception time information Behavior history storage means, and preference information extraction means for extracting products preferred by the customer based on the behavior history stored in the behavior history storage means Equipped with a.

  In addition, the present invention according to claim 2 is characterized in that, in claim 1, the customer purchase ID assigned to each of the customers in order to personally identify the customer, Clearing means for obtaining and transmitting the data via the network in association with the settlement result, and creating and storing purchase information for each customer by associating the settlement result transmitted from the clearing means with the customer identification ID Purchase information storage means, and the preference information extraction means extracts the individual identification ID not included in the purchase information stored in the purchase information storage means and stored in the action history. The individual identification ID and the customer are associated with each other, and the product preferred by the customer is extracted based on the location of the ID receiving means corresponding to the individual identification ID.

  According to a third aspect of the present invention, in the customer information analysis system for collecting and analyzing information related to a customer who purchases a product, the product purchased by the customer is cleared and the customer is personally identified. A customer identification ID assigned to each customer to obtain the result of the checkout in association with the result of the checkout, a checkout means for transmitting via the network, and the customer moves to purchase goods, Temporary identification ID transmission means for holding and temporarily transmitting a temporary identification ID that is temporarily given until the liquidation means is liquidated, arranged in the vicinity of the product and in the liquidation means, and the temporary identification ID ID reception for receiving the temporary identification ID transmitted from the transmission means and transmitting it to the network together with the individual identification ID for individual identification given to itself And an action history accumulating means for receiving the temporary identification ID and the individual identification ID by connecting to the network and storing and accumulating as an action history for the temporary identification ID in association with the reception time information. Purchase information storage means for associating the settlement result transmitted from the settlement means with the customer identification ID to create and store purchase information for each customer, and the purchase information storage means stored in the purchase information storage means The individual identification ID not included in the purchase information and stored in the action history is extracted, the individual identification ID is associated with the customer, and the ID receiving means corresponding to the individual identification ID is arranged. Preference information extracting means for extracting a product preferred by the customer based on the location.

  Further, the present invention according to claim 4 is the personal information DB means for storing personal information of the customer associated with the customer identification ID and constructing a database in any one of claims 1 to 3, Advertisement distribution means for distributing advertisements relating to products that are preferred to the customer's contact information stored in the personal information DB means.

  According to a fifth aspect of the present invention, in the fourth aspect, the advertisement distribution means is an advertisement for selecting a customer to be distributed as the advertisement based on a personal information DB included in the personal information DB means. A target selection means is provided.

  Further, the present invention according to claim 6 is the invention according to any one of claims 1 to 5, wherein the action history storage means is based on a start time and an end time of reception from the ID receiving means. Acquire and accumulate.

  Further, in the present invention described in claim 7, in any one of claims 1 to 6, the ID receiving unit is disposed at a display place where a plurality of types of products are respectively displayed, and the individual identification ID The display place and the displayed product are associated with each other.

  According to the present invention, since the behavior of the customer can be grasped, the product displayed on the product display shelf where the customer stayed at the sales floor for a certain time can be extracted as the product preferred by the customer. Based on the above, it is possible to effectively advertise a product suitable for the taste of the customer.

  In addition, by grasping customer behavior compared to conventional advertisements based on purchase histories and preference questionnaires, etc., it is possible to extract products that customers have stayed at the sales floor for a certain period of time but did not purchase and distribute effective advertisements. It is possible to provide a customer information analysis system capable of doing this.

<First Embodiment>
FIG. 1 is a configuration diagram for explaining the overall configuration according to the first embodiment of the customer information analysis system of the present invention.

  The configuration of the customer information analysis system shown in FIG. 1 includes an RFID (Radio Frequency Identification) device (customer identification ID transmission means) 1 distributed to each customer to grasp the movement of the customer (not shown), and the RFID. A plurality of RFID readers (ID receiving means) 2 provided for reading information owned by the device 1, an advertisement distribution server 7 to which the RFID reader 2 is communicably connected, and an advertisement distribution server 7 Network 8 and a plurality of information terminals 9 connected to the network 8 for receiving advertisements distributed from the advertisement distribution server 7.

  Further, the advertisement distribution server 7 includes an action history accumulation function (behavior history accumulation means) 3, a personal information DB function (personal information DB means) 4, an advertisement selection function (preference information extraction means) 5, and an advertisement distribution function ( Advertising distribution means) 6.

  Note that the RFID device 1 possessed by the customer is used for the description of an example of being possessed together with the customer's personally owned bag. However, it is not necessary to limit to the possessed form. For example, a card-type RFID device distributed and carried to a customer as a membership card may be used.

  Further, although the information terminal 9 is shown as an example of a PC (personal computer) in FIG. 1, other information terminals such as a mobile phone and a PDA (Personal Digital Assistance) are also applicable.

  The network 8 includes the Internet and public line networks, and all information communication line networks such as WAN (Wide Area Network) and ISDN (Integrated Services Digital Network).

  In the first embodiment of the present invention having such a configuration, first, the RFID device 1 uses a wireless tag or the like capable of transmitting / receiving information in a non-contact manner. A customer identification ID for identification is stored. This customer identification ID is stored as electronic data in an IC chip built in the RFID device 1.

  The customer identification ID stored in the RFID device 1 is read by the RFID reader 2 in order to identify each of a plurality of customers. The customer identification ID stored in the IC chip built in the RFID device 1 is transmitted to the advertisement distribution server 7 after being read by the RFID reader 2 via radio.

  Note that a plurality of RFID readers 2 are installed, for example, for each of a plurality of merchandise display shelves arranged on a sales floor in a store. The RFID reader 2 installed in each merchandise display shelf is given an individual identification ID for identifying the correspondence between the merchandise display shelf and the RFID reader 2.

  Since this individual identification ID is an individual identification ID unique to each of the plurality of RFID readers 2, the customer is positioned in front of or near the product display shelf by associating with the product display shelf. Is recognized. In addition, it is also recognized by this recognition that the customer has shown interest in the products displayed on the corresponding product display shelves.

  The action history storage function 3 of the advertisement distribution server 7 holds the customer identification ID transmitted from the RFID reader 2 and the individual identification ID of the RFID reader 2 transmitted simultaneously with the transmission of the customer identification ID. In addition, the difference between the communication start time and the communication end time of communication between the RFID device 1 and the RFID reader 2 is also stored and stored as customer behavior history information.

  Note that the difference between the communication start time and the communication end time of communication between the RFID device 1 and the RFID reader 2 is regarded as equivalent to the stay time on the commodity display shelf where the RFID reader 2 is installed.

  As shown in FIG. 2, the action history accumulation function 3 includes an RFID information acquisition unit 10 for acquiring ID information unique to the RFID device 1 transmitted from the RFID reader 2, and a communication source RFID. And an RFID reader information acquisition unit 11 for acquiring an installation location (sales floor information) of the reader 2.

  Further, an RFID device communication information acquisition unit 12 for acquiring time information during which the RFID device 1 and the RFID reader 2 were communicating, an RFID information acquisition unit 10, an RFID reader information acquisition unit 11, and an RFID device communication information acquisition A behavior information storage unit 13 that additionally stores data acquired by the unit 12 as behavior history information 14. In addition, installation place information, ID information, and stay time are shown as items of the action history information 14.

  The personal information DB function 4 stores a personal information of each individual of a plurality of customers to form a database, and the stored personal information is a unique customer code assigned to each customer. , Including customer name, customer address and contact information.

  The customer contact information includes information such as the customer's e-mail address, telephone number, and FAX number. Other items to be stored as personal information may include customer age and sex, preference information acquired by reporting from the customer himself, and the like.

  Further, the personal information DB function 4 has a customer personal information DB unit 20 inside as shown in FIG.

  In this customer personal information DB section 20, the customer code assigned to each customer, the customer's name, the customer's e-mail address, etc. are associated with each other and stored as customer personal information items 21 to form a database (DB). ing. Other items stored in the customer personal information item 21 may also hold personal information such as a customer's address, telephone number, and fax number.

  The customer personal information divided into items by such customer personal information items 21 is stored together in a record 22. In the record 22, customer personal information of a plurality of customers is collectively stored according to the items classified by the customer personal information item 21. In the record 22 referred to in FIG. 3, only the customer code, name, and e-mail address are shown as the items. However, the record 22 is not limited to these three items, and can be arbitrarily selected from the customer personal information item 21. Selected.

  Further, the advertisement selection function 5 estimates the customer's preference based on the customer's action history information obtained from the action history accumulation function 3 and the customer's personal information obtained from the personal information DB function 4. , Select an advertisement suitable for this preference.

  Here, the internal configuration of the advertisement selection function 5 will be described with reference to FIG.

  The advertisement selection function 5 analyzes the behavior information acquisition unit 31 for acquiring the behavior information accumulated in the behavior information accumulation unit 23 of the behavior history accumulation function 3 and the information acquired by the behavior information acquisition unit 31 to It has the advertisement object selection part 32 which selects an object, and the advertisement object storage part 33 which accumulate | stores the information selected in the advertisement object selection part 32.

  The advertisement target selection unit 32 executes processing for creating a sales floor list that the customer likes based on the time when the customer stays in the vicinity of the merchandise display shelf. The advertisement target storage unit 33 creates a record 34 by associating the sales floor information preferred by the customer created in the advertisement target selection unit 32 with the customer's personal information (customer information).

  Further, the advertisement distribution function 6 transmits an advertisement suitable for each customer selected by the advertisement selection function 5 to the information terminal 9 possessed by each customer via the network 8. The customer can receive an advertisement suitable for his / her preference on the information terminal 9 owned by the customer.

  As shown in FIG. 5, the advertisement distribution function 6 includes an advertisement target acquisition unit 40, a personal information acquisition unit 41, and an e-mail transmission unit 42 therein. In the advertisement distribution function 6 having such a configuration, the personal information stored in the customer personal information DB unit 30 is acquired by the personal information acquisition unit 41 by acquiring the information stored in the advertising target storage unit 33 by the advertising target acquisition unit 40. To get.

  In addition, the e-mail transmission unit 42 transmits an advertisement related to the product preferred by the customer to the target customer by e-mail based on the information acquired by the advertisement target acquisition unit 40 and the personal information acquisition unit 41.

  Note that the action distribution storage function 3, the personal information DB function 4, the advertisement selection function 5, and the advertisement distribution function 6, which are internal configurations of the advertisement distribution server 7, are not necessarily physically disposed in the same device. There is no sex. For example, a configuration in which independent devices each having a single function are connected to each other may be used, and these devices may be arranged remotely from each other.

  That is, these functions may be configured by independent servers connected to each other via a network, or may be realized by a configuration in which each function is realized by a program installed in the advertisement distribution server 7.

  FIG. 6 is a sequence diagram for explaining accumulation of action history according to the first embodiment of the customer information analysis system of the present invention. In this sequence diagram, a series of processes for obtaining the time when a customer stays at a nearby place for a product display shelf arranged in a store or the like and accumulating the staying time as the customer's action history are shown. It is shown.

  First, in step 1: S 1, in order to read and acquire the customer identification ID held by the RFID device 1, a read permission inquiry is executed from the RFID reading device 2 to the RFID device 1.

  Next, in step 2: S2, in response to the inquiry from the RFID reader 2, the RFID device 1 transmits the customer identification ID held by itself to the RFID reader 2, thereby executing ID return. .

  Next, in step 3: S3, the RFID reader 2 transmits the customer identification ID acquired from the RFID device 1 to the advertisement distribution server 7. At the time of transmitting the customer identification ID, an individual identification ID uniquely assigned to the RFID reader 2 is also transmitted. The transmission of the customer identification ID and the individual identification ID by the RFID reader 2 is continuously transmitted to the advertisement distribution server 7 while the customer identification ID is received from the RFID device 1.

  Next, in step 4: S4, when the advertisement distribution server 7 receives information from each RFID reader 2, the behavior history storage function 3 acquires both the reception start time and the reception end time for each customer identification ID. While the customer identification ID from the RFID apparatus 1 can be acquired, the RFID reader 2 continues to acquire the customer identification ID continuously and repeatedly.

  Next, in step 5: S5, based on the reception start time and the reception end time acquired in this manner, the customer selects the product display shelf based on the length of time that the RFID device 1 has transmitted the ID to the RFID reader 2. The stay time in the vicinity is obtained by calculation.

  Next, in step 6: S6, the customer identification ID acquired from the RFID device 1, the individual identification ID (reading device number) of the RFID reader 2 that has acquired the customer identification ID, the stay time obtained by calculation, Are stored as pair information associated with each other. The customer's behavior history is acquired and accumulated through such steps S1 to S6.

  FIG. 7 is a sequence diagram for explaining advertisement distribution according to the first embodiment of the customer information analysis system of the present invention. Here, a series of processes for distributing an advertisement suitable for the taste of the customer to the information terminal 9 owned by the customer is shown by the advertisement distribution server 7.

  First, in step 10: S10, the personal information of the customer is requested from the advertisement selection function 5 to the personal information DB function 4 in order to distribute an advertisement suitable for the taste of the customer.

  Next, in step 11: S 11, customer personal information of the customer is transmitted from the personal information DB function 4 to the advertisement selection function 5.

  Next, in step 12: S12, the advertisement selection function 5 requests the action history storage function 3 for customer action history information. This request is executed by the behavior information acquisition unit 31 included in the advertisement selection function 5.

  Next, in step 13: S 13, behavior history information related to the customer is transmitted from the behavior history accumulation function 3 to the advertisement selection function 5.

  Next, in step 14: S14, the advertising object selection unit 32 included in the advertisement selection function 5 extracts the sales floor that has stayed for a preset time or more from the received behavior history information.

  Next, in step 15: S15, an advertisement for the product displayed on the sales floor extracted by the advertisement target selection unit 32 is selected.

  Next, in step 16: S16, personal information and advertisement information about the customer are transmitted from the advertisement selection function 5 to the advertisement distribution function 6. The personal information transmitted here is information necessary for advertisement distribution such as the customer contact information, and includes, for example, the customer's e-mail address.

  The internal processing executed by the e-mail transmission unit 42 first acquires the customer's personal information and the sales floor information of the product preferred by the customer from the advertising information acquired by the advertising target acquisition unit 40 in the process (1). To do.

  Next, in the process (2), an e-mail address is acquired from the record 22 of the customer personal information DB unit 20 that matches the customer personal information acquired in the process (1).

  Next, in process (3), an e-mail with the text “product advertisement based on customer preference information” acquired in process (1) is sent to the e-mail address acquired in process (2). Send to eligible customers. In addition, creation of “product advertisement based on customer preference information”, which is the content of the email sent here, is created by any procedure or method depending on the intention of the advertisement and the expected effect. be able to.

  According to the first embodiment of the present invention described above, since the behavior of the customer can be grasped, the customer prefers the product displayed on the product display shelf where the customer stayed at the sales floor for a certain time. As a result, the product suitable for the customer's preference can be effectively advertised.

<Second Embodiment>
FIG. 8 is a configuration diagram for explaining the overall configuration according to the second embodiment of the customer information analysis system of the present invention.

  The configuration of the customer information analysis system shown in FIG. 8 is an RFID (Radio Frequency Identification) device (temporary identification ID) attached to the shopping cart 50 in order to grasp the movement of customers in a store (not shown). A transmission means) 1 and a cash register (clearing means) 52 for clearing a product purchased by a customer are shown. In addition, a customer code input device 53 is shown attached to the cash register 52. The customer code input device 53 is used for inputting a member number, a customer code (customer identification ID) and the like for personal identification of the customer. Is.

  Further, as a configuration similar to that of the first embodiment already described, a plurality of RFID readers 2, an advertisement distribution server 7, a network 8, and a plurality of information terminals 9 are provided. .

  The advertisement distribution server 7 has an action history accumulation function 3, a personal information DB function 4, an advertisement selection function 5, and an advertisement distribution function 6. Further, in the second embodiment, A purchase information storage function (purchase information storage means) 51 is additionally provided.

  Here, the internal configuration of the purchase information storage function 51 will be described with reference to FIG. The purchase information storage function 51 includes a sales data acquisition unit 60, a cash register information acquisition unit 61, and a sales information storage unit 62 therein.

  The sales data acquisition unit 60 acquires sales data from the cash register 53. The sales data is purchase information related to the clearing of the product purchased by the customer, such as sales time, sales price, sales floor of the purchased product, customer information (customer number: equivalent to customer code), and the like. Among these, customer information is acquired from the customer code input device 53 or the cash register 52.

  The cash register information acquisition unit 61 acquires the installation location of the cash register 52 as cash register installation location information. The location of the cash register 52 is acquired by assigning an individual number to each of the plurality of cash registers 52, and with the individual number returned in response to the inquiry from the cash register information acquiring unit 61.

  The sales information storage unit 62 forms purchase information 63 and stores sales information. In the purchase information 63, customer information, sales time, sales price, sales floor of the purchased product, cash register installation location information, and the like are set. The information registered in these items is the content acquired from the sales data acquisition unit 60 and the cash register information acquisition unit 61 described above.

  Here, the internal configuration of the advertisement selection function 5 will be described with reference to FIG. The internal configuration of the advertisement selection function 5 has already been described in detail in the first embodiment, but a sales information acquisition unit 30 is added in the second embodiment.

  The sales information acquisition unit 30 acquires information stored in the sales information storage unit 62 of the purchase information storage function 51 as sales information. This sales information refers to purchase information 63, and includes customer information, sales time, sales price, sales floor of purchased products, cash register installation location information, and the like.

  Further, the advertisement target selection unit 32 executes the unpurchased sales floor list creation process based on the information acquired from the purchase information storage function 51 and the action history storage function 3. By this processing, the record 74 is created in the advertisement target storage unit 33. The items of this record 74 are customer information and sales floor information of products not purchased.

  In the second embodiment of the present invention configured as described above, a temporary identification ID for individual identification is stored inside the RFID device 1 as in the first embodiment already described. The temporary identification ID can only temporarily distinguish the shopping cart 50, and cannot identify a customer individually.

  The temporary identification ID is read by the RFID reader 2 for individual identification of each of the plurality of shopping carts 50. The temporary identification ID of the RFID device 1 is transmitted to the advertisement distribution server 7 after being read by the RFID reader 2 via radio.

  Accordingly, the behavior information storage unit 13 of the behavior history storage function 3 in the second embodiment records a temporary identification ID that cannot personally identify the customer as the ID information. It is not possible to extract the behavior history of a specific customer.

  That is, in the second embodiment, a temporary identification ID and a customer code that can personally identify a customer are obtained from the action history information from the action history accumulation function 3 and the purchase information from the purchase information accumulation function 51. By linking, the action history of the customer who wants to acquire is specified and extracted.

  The cash register 52 transmits purchase information regarding the product purchased by the customer to the purchase information storage function 51 in addition to the basic function for clearing the product purchased by the customer. The customer code input device 53 attached to the cash register 52 stores the purchase information transmitted to the purchase information storage function 51 by the cash register 52 and stores the customer code for identifying the customer who cleared the product and purchased it. Send to function 51.

  The RFID 52 is attached to the cash register 52. When a customer who has made a purchase comes to the cash register 52 for settlement with the shopping cart 50, the RFID device 1 attached to the shopping cart 50 is installed. Read the temporary identification ID.

  Further, the customer code input device 53 reads a unique member number assigned to a member card possessed by the customer and sends the read information to the register 52 as a customer code. Of course, instead of sending the customer code directly to the cash register 52, it may be sent directly to the purchase information storage function 51. Further, the reading of the membership number here may be integrated by incorporating the function of the customer code input device 53 into the register 53 by inputting with a keyboard, input with a non-contact IC card, or the customer code input device 53.

  FIG. 11: shows the sequence diagram for demonstrating advertisement delivery based on 2nd Embodiment of the customer information analysis system of this invention.

  This advertisement distribution is a method for realizing advertisement distribution according to each customer based on the result of the customer action history accumulation described above and the result of the purchase information accumulation by the customer purchasing the product. is there.

  Note that the advertisement distribution performed here is a method in which when a customer has not purchased a product but is interested in the product, the advertisement of the product is advertised to the customer to promote the purchase.

  First, in step 20: S20, the advertisement selection function 5 requests personal information from the personal information DB function 4.

  Next, in step 21: S21, the personal information DB function 4 receives a request from the advertisement selection function 5, and uses the customer code, customer name, customer contact information, etc. as the customer personal information. Reply to

  Next, in step 22: S22, the advertisement selection function 5 requests the purchase information storage function 51 for purchase information of the product purchased by the customer.

  Next, in step 23: S23, the purchase information storage function 9 returns information such as a customer code, a sales time, a sales amount, a sales floor location, and a cash register installation location as customer purchase information to the advertisement selection function 5.

  Next, in step 24: S24, the advertisement selection function 5 requests the behavior history storage function 3 for customer behavior history information.

  Next, in step 25: S25, in response to this request, the action history storage function 3 returns the installation location information, the ID information, and the stay time as action history information to the advertisement selection function 5.

  Next, in step 26: S26 advertisement selection function 5, a sales floor that stays for a certain period of time and has no product information in the purchase information is extracted.

  In this step 26: S26, in order to “extract a sales floor that stays for a certain time and has no product information in the purchase information”, “identify the action history information of the customer to whom the advertisement is to be distributed based on the purchase information, A process of “extracting an action history not included in purchase information from the action history information” is executed, and an algorithm for executing the process will be described below.

  First, as a precondition, it is assumed that the customer code of the advertisement distribution destination is known. As a typical example, an advertisement suitable for each customer who first determines a condition such as “a woman in her 30s” as an advertisement distribution destination by e-mail, and satisfies the condition “a woman in her 30s” for the advertisement distribution destination There is an advertisement delivery that delivers.

  In order to execute the advertisement distribution under these conditions, a search is made from the customer personal information DB unit 20 of the customer information DB function 4 referred to in FIG. Create a customer number (customer code) list in advance.

  Further, the information on the cash register installation location is acquired by the cash register information acquisition unit 61 of the purchase information storage function 51 referred to in FIG. 9 and is managed as a list of purchase information 63 by the sales information storage unit 62.

  Next, in the information of the purchase information storage function 51, the customer code is x, the search target period is y, and the information from the present to y days before is searched using the customer code x as a key, and x is included. Extract all information and create a list. For the sake of explanation, the information included in the list is n, and each piece of information is represented as x [1] to x [n].

  Next, an action history list b [n, m] for the purchase list x [n] is created for x [1] to x [n] by the following three stages. Hereinafter, it is assumed that 1 <= i <= n holds. For a certain purchase x [i], m pieces of action history information are represented, and each piece of information is represented as b [i, m].

  As a first step, among the information in the action information storage unit 13 of the action history storage function 3, the information from the present to y days ago is searched for the sales time of x [i] and the cash register location information as keys. Then, information in which both the sales time (stay time) matches the cash register installation location information (installation location information) is extracted.

  As a second step, the information in the behavior information storage unit 13 is scanned from the information extracted in the first step to the past information, and information having the same ID information as the searched information is sequentially extracted.

  As the third stage, when sequentially extracting in the second stage, if the extracted information has installation location information equal to any of the cash register installation location information managed in the list, the information before the information having the installation location information The information extracted so far is set to b [i, m], and the process of x [i] is terminated.

  Among the x [1] to x [n], those not subjected to processing other than x [i], the above three steps are executed, and the action history list b [n, m] for the purchase list x [n] Is created.

  Here, an example of the action history information 14 is shown in FIG. 12, and processing based on the above algorithm will be specifically described based on this. This behavior history information 14 is a configuration example of the behavior history information 14 generated in the behavior information accumulation unit 13 provided in the behavior history accumulation function 3 already described with reference to FIG.

  Among the items of the action history information 14, the installation location information describes information for identifying the cash register or the sales place identified by the individual identification ID transmitted from the RFID reader 2. Further, as the ID information, a temporary identification ID read from the RFID device 1 attached to the shopping cart 50 is shown.

  The staying time indicates the length of time that the shopping basket 50 stays in the vicinity of each RFID reader 2. This staying time is recorded with the time when the RFID reader 2 starts receiving the temporary identification ID owned by the RFID device 1 and the time when the reception of the temporary identification ID is completed, from the start of reception until the end of reception. In the meantime, a continuous reception state is maintained.

  In the action history information 14 having such items, the ID information is an identification number for individually identifying a plurality of shopping carts 50. Since a plurality of customers use the shopping basket 50 of each of the plurality of shopping baskets 50, the ID information includes a plurality of types of identification numbers.

  With reference to (a) to (g) shown in FIG. 12, the shopping cart 50 whose ID information is “765432” will be described as an example. The purchase information of the customer who is the target of the advertisement distribution of the product is acquired from the purchase information storage function 51. Since this purchase information is acquired as purchase information 63, the correspondence between the customer and the cash register that has been cleared is recorded as the customer code (customer information) acquired by the customer code input device 53 at the time of the liquidation and the cash register location information. And is extracted together with the time of settlement (sales time).

  It is assumed that “3rd cash register” is recorded as cash register installation location information and “14: 21-14: 25” is recorded as the settlement time (sales time) in a certain record in the extracted purchase information of the customer. The action history 14 is searched for a record having information matching the cash register installation location information and the sales time.

  Since “No. 3 cash register” is recorded at the installation location of the record (b) and “14: 21-14: 25” is recorded at the staying time, this record (b) is one of the behavior history of the customer to be distributed as an advertisement. You can see that In order to extract what kind of sales floor the customer spends in the store, the installation location information in which the ID information that matches the ID information recorded in this record (a) indicates “765432” is extracted. Good. In FIG. 12, it can be seen that there are two places: (c) “digital TV section” and (e) “computer section”.

  The ID information “765432” is also shown in “No. 2 cash register” shown in (g), but this indicates that a customer other than the target customer has settled at “No. 2 cash register”. The information shown in (g) is ignored.

  In other words, the purchase information of the customers that are subject to advertisement distribution is only for the three pieces of information (a), (c), and (e), and the ID information for the other (b), (d), and (f) Are different, so it is ignored because it is information on other shopping carts carried by other customers.

  In this way, information extraction for knowing at which sales floor the customer spends time is executed, and if there are a plurality of checkouts at the cash register included in the purchase information, the above extraction is executed for that number of times. The

  Next, information having installation location information not included in the purchase list x [n] is extracted from the action history list b [n, m]. In FIG. 12, for example, in the case where (3) cash register is not settled at the (3) digital TV section, it is not included in the purchase list x [n]. In this way, a list of sales floors that stays for a certain period of time and has no product information in the purchase information is output.

  Next, in step S27, the advertisement selection function 5 shows the interest over time, although the customer did not purchase based on the received customer personal information and the sales floor information extracted in step S16. The advertisement information related to the products on the displayed product display shelf is selected. The advertisement information thus selected is transmitted as advertisement data to the advertisement distribution function 6 together with customer contact information such as an e-mail address and advertisement information.

  Next, in step 28: S28, the advertisement distribution function 6 executes the advertisement distribution toward the information terminal 9 owned by the customer based on the received advertisement data. Here, the advertisement distribution function 6 referred to in FIG. 5 is the same as the configuration already described in the first embodiment, but the processing executed by the e-mail transmission unit 42 is different.

  First, in the process (1), the e-mail transmission unit 42 acquires the customer's personal information and the sales floor information of the product that the customer has not purchased from the advertisement information acquired by the advertisement target acquisition unit 40.

  Next, in the process (2), an e-mail address is acquired from the record 22 of the customer personal information DB unit 20 that matches the customer personal information acquired in the process (1).

  Next, in the process (3), the “product advertisement based on the sales floor information of the product not purchased by the customer” acquired in the process (1) is added to the e-mail address acquired in the process (2). To the target customer. Note that the creation of “product advertisements based on the sales floor information of products not purchased by customers”, which is the content of the e-mail sent here, can be carried out in any order depending on the intention of the advertisement and the expected effect. Can be created by the method.

  The customer may receive motivation to purchase the product or obtain necessary information by receiving an advertisement (product information) about the product that he / she did not actually purchase, but was interested in the sales floor. it can.

  With the configuration as described above, according to the second embodiment of the present invention, the customer can visit the sales floor at a certain time by grasping the behavior of the customer as compared to the conventional advertisement based on the purchase history or the preference questionnaire. Products that have stayed but not purchased can be extracted, and effective advertisements can be distributed.

  Note that the cash register 52 (clearing means), the purchase information storage function (purchase information storage means) 51 described in the second embodiment of the present invention, and the first embodiment of the present invention described above, You may comprise and comprise the advertisement selection function 5 and the action history storage function 3 (preference information extraction means).

  In this case, as compared with the second embodiment, since the customer carries the RFID device 1 (sending customer identification ID) for identifying himself / herself, the purchase information stored in the purchase information storage function 5 is stored. Can be realized by reading the customer identification ID by the RFID reader 2 provided in the vicinity of the cash register 52. For this reason, in the second embodiment, the association between the temporary identification ID given to the shopping cart 50 and the customer is analyzed using an algorithm, but this need is eliminated.

  Further, according to the first and second embodiments of the present invention, it is possible to obtain information on a product that the customer is interested in from the action history regardless of whether or not the purchase is made. Ad delivery is possible.

The block diagram for demonstrating the whole structure based on 1st Embodiment of the customer information analysis system of this invention is shown. The explanatory view for explaining the action history accumulation function concerning a 1st embodiment of the customer information analysis system of the present invention is shown. The explanatory view for explaining the personal information DB function concerning a 1st embodiment of the customer information analysis system of the present invention is shown. The explanatory view for explaining the advertisement selection function concerning a 1st embodiment of the customer information analysis system of the present invention is shown. The explanatory view for explaining the advertisement distribution function concerning a 1st embodiment of the customer information analysis system of the present invention is shown. The sequence diagram for demonstrating accumulation | storage of action history based on 1st Embodiment of the customer information analysis system of this invention is shown. The sequence diagram for demonstrating advertisement delivery based on 1st Embodiment of the customer information analysis system of this invention is shown. The block diagram for demonstrating the whole structure based on 2nd Embodiment of the customer information analysis system of this invention is shown. The sequence diagram for demonstrating the purchase information storage function based on 2nd Embodiment of the customer information analysis system of this invention is shown. Explanatory drawing for demonstrating the advertisement selection function based on 2nd Embodiment of the customer information analysis system of this invention is shown. The sequence diagram for demonstrating advertisement delivery based on 2nd Embodiment of the customer information analysis system of this invention is shown. An example of the record of the action information storage part based on 2nd Embodiment of the customer information analysis system of this invention is shown.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 RFID apparatus 2 RFID reader 3 Action history storage function 4 Personal information DB function 5 Advertisement selection function 6 Advertisement distribution function 7 Advertisement distribution server 8 Network 9 Information terminal 10 RFID apparatus information acquisition part 11 RFID reader information acquisition part 12 RFID apparatus Communication information acquisition unit 13 Behavior information acquisition unit 14 Behavior history information 20 Customer personal information DB unit 21 Customer personal information item 22 Record 30 Sales information acquisition unit 31 Behavior information acquisition unit 32 Advertising target selection unit 33 Advertising target storage unit 34 Record 40 Advertising Target acquisition unit 41 Personal information acquisition unit 42 E-mail transmission unit 50 Shopping basket 51 Purchase information storage function 60 Sales data acquisition unit 61 Cash register information acquisition unit 62 Sales information acquisition unit 63 Purchase information

Claims (7)

In a customer information analysis system for collecting and analyzing information about customers who purchase products,
A customer identification ID transmission means for the customer to carry and hold a customer identification ID for personal identification and to transmit to the outside;
ID receiving means for receiving the customer identification ID transmitted from the customer identification ID transmission means and transmitting it to the network together with the individual identification ID for individual identification given to the product, arranged in the vicinity of the product,
An action history accumulating means for connecting to the network, receiving the customer identification ID and the individual identification ID, and storing and accumulating as an action history of the customer in association with the reception time information;
Preference information extracting means for extracting a product preferred by the customer based on the action history stored in the action history storage means;
A customer information analysis system characterized by comprising: For clearing the product purchased by the customer, and obtaining and transmitting the customer identification ID given to the customer in association with the customer in association with the result of the clearing, for personal identification. Liquidation means,
Purchase information storage means for creating and storing purchase information for each customer in association with the settlement result transmitted from the settlement means and the customer identification ID;
The preference information extraction unit extracts the individual identification ID that is not included in the purchase information stored in the purchase information storage unit and is stored in the action history, and associates the individual identification ID with the customer. The customer information analysis system according to claim 1, wherein a product preferred by the customer is extracted based on an arrangement location of the ID receiving means corresponding to the individual identification ID. In a customer information analysis system for collecting and analyzing information about customers who purchase products,
For clearing the product purchased by the customer, acquiring the customer identification ID given to the customer in association with the customer in order to personally identify the customer, and transmitting it through the network Liquidation means,
Temporary identification ID transmitting means for holding the temporary identification ID temporarily given until the customer moves to purchase the product and settles with the clearing means, and for transmitting to the outside,
For receiving the temporary identification ID that is arranged in the vicinity of the product and in the clearing means, transmitted from the temporary identification ID transmission means, and transmitting it to the network together with the individual identification ID for individual identification given to itself ID receiving means;
An action history accumulating means for connecting to the network, receiving the temporary identification ID and the individual identification ID, and storing and accumulating as an action history for the temporary identification ID in association with the reception time information;
Purchase information storage means for creating and storing purchase information for each customer by associating the settlement result transmitted from the settlement means with the customer identification ID;
The individual identification ID that is not included in the purchase information stored in the purchase information storage means and that is stored in the action history is extracted, and the individual identification ID and the customer are associated with each other to identify the individual Preference information extracting means for extracting the product preferred by the customer based on the location of the ID receiving means corresponding to the ID;
A customer information analysis system characterized by comprising: Personal information DB means for storing personal information of the customer associated with the customer identification ID and constructing a database;
An advertisement delivery means for delivering an advertisement relating to a preferred product to the customer contact information stored in the personal information DB means;
The customer information analysis system according to claim 1, further comprising: The advertisement distribution means includes:
5. The customer information analysis system according to claim 4, further comprising advertisement target selection means for selecting a customer to be distributed as the advertisement based on a personal information DB included in the personal information DB means. The action history accumulating means includes
The customer information analysis system according to any one of claims 1 to 5, wherein the staying time of the customer is acquired and accumulated based on a start time and an end time of reception from the ID receiving means. The ID receiving means
7. The apparatus according to claim 1, wherein a plurality of types of products are respectively arranged in display places where the products are displayed, and the individual identification ID is associated with the display place and the displayed products. Crab customer information analysis system.

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