JP2006031724A - Electronic advertisement receipt device, electronic advertisement confirmation device, and electronic advertisement supply system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To allow an advertiser to confirm whether a user checks advertisement information distributed as an electronic advertisement or not. <P>SOLUTION: An electronic advertisement distribution device 101 distributes an electronic advertisement, which is requested of the advertiser to be distributed from the corresponding electronic advertisement confirmation device 103, to the electronic advertisement receipt device 102 of the user. The electronic advertisement receipt device 102 shows advertisement information of the received electronic advertisement to the user. When the electronic advertisement is displayed, a stamp representing finish of reproduction is notified to the electronic advertisement confirmation device from the electronic advertisement receipt device 102, and in this way, the advertiser can confirm that the user checks the advertisement information of the distributed electronic advertisement. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an electronic advertisement receiving apparatus, an electronic advertisement confirmation apparatus, and an electronic advertisement supply system, and more particularly to an electronic advertisement reception apparatus, an electronic advertisement confirmation apparatus, and an electronic advertisement supply for receiving various information such as electronically distributed advertisements. About the system.

  Conventionally, an advertiser who is in a position to provide information indicating advertisement contents (hereinafter referred to as advertisement information) provides advertisement information such as supermarket sale information and restaurant discount information to an unspecified number of users. They distributed leaflets with advertisement information printed on paper, and distributed them to pedestrians on the street. However, such a method of distributing advertisement information by paper has a problem that it costs too much for printing and personnel when it is desired to provide advertisements over a wide area.

In order to solve such a problem, an information providing system disclosed in Patent Document 1 has been proposed.
JP-A-11-66038

  In this information providing system, various information such as advertisement information can be electronically distributed to an unspecified number of people. However, in this information providing system, the advertiser only unilaterally distributes the advertising information to the user and cannot confirm whether the user has confirmed the content of the advertising information. Therefore, it was not possible to confirm the advertising effect due to the distribution of the advertising information.

  SUMMARY OF THE INVENTION Therefore, an object of the present invention is to provide an electronic advertisement receiving apparatus, an electronic advertisement confirmation apparatus, and an electronic advertisement supply system that can prove that a user has confirmed distributed advertisement information.

  Another object of the present invention is to provide an electronic advertisement receiving apparatus, an electronic advertisement confirmation apparatus, and an electronic advertisement supply system that allow an advertiser to know that a user has confirmed distributed advertisement information.

  Still another object of the present invention is to provide an electronic advertisement receiving apparatus, an electronic advertisement confirmation apparatus, and an electronic advertisement supply system that allow a user to obtain a privilege for confirming distributed advertisement information from an advertiser. is there.

  An advertisement receiving apparatus according to an aspect of the present invention includes an electronic advertisement receiving unit that receives an electronic advertisement including advertisement information, a presenting unit, and a presented notification unit. The presenting means presents the advertisement information of the electronic advertisement received by the electronic advertisement receiving means to the user. The presented notification means notifies the advertiser of the presented information indicating that the electronic advertisement for which the advertisement information has been presented by the presenting means has been presented.

  Therefore, the advertisement receiving apparatus can prove using the presented information that the user has confirmed the advertisement information supplied from the advertiser. The advertiser can know that the advertisement information has been presented to the user and the content has been confirmed by the user by notifying the presented information.

  Therefore, the advertiser can check whether or not the advertisement information supplied to the user as an electronic advertisement has been confirmed by the user, in other words, while maintaining the advertising effect when the advertisement information is distributed as an electronic advertisement. .

The above advertisement information is presented via a display device or an audio output device.
The electronic advertisement receiving means described above may include an electronic advertisement receiving means for receiving an electronic advertisement distributed by communication, or may include an electronic advertisement reading means for reading an electronic advertisement from a storage medium in which the electronic advertisement is stored in advance. .

  In the electronic advertisement receiving apparatus described above, the electronic advertisement may further include identification information for uniquely identifying the electronic advertisement, and may further include an electronic advertisement storage unit and an electronic advertisement storage control unit. The electronic advertisement storage means stores one or more electronic advertisements received by the electronic advertisement reception means. The electronic advertisement storage control means, when the electronic advertisement received by the electronic advertisement reception means is inconsistent with each of the identification information of one or more electronic advertisements stored in the electronic advertisement storage means. Store in storage means.

  Therefore, the electronic advertisement storage means stores only electronic advertisements having different identification information by the electronic advertisement storage control means, and the same electronic advertisement is not stored repeatedly. Memory consumption of the device can be suppressed.

  The electronic advertisement receiving apparatus described above further includes a presented information output unit for outputting the presented information to the user. The presented information includes privilege information indicating a privilege given to the user by the advertiser for the presentation of the corresponding electronic advertisement advertisement information.

  Therefore, the user can obtain the privilege for confirming that the advertisement information of the accepted electronic advertisement is presented from the advertiser. Since the acquired privilege is presented in the same manner as the advertisement information, the user can easily confirm the privilege.

  In the above-described electronic advertisement receiving apparatus, the privilege is updated according to the number of times or time when the advertisement information of the corresponding electronic advertisement is presented.

  Therefore, the privilege given to the user is updated as the advertisement information of the electronic advertisement is presented and the confirmation frequency is increased or the confirmation time is increased.

  Therefore, since the user tries to acquire advertisement information frequently or for a long time in order to acquire a higher quality privilege, the advertiser can obtain a higher advertising effect using the electronic advertisement.

  In the electronic advertisement receiving apparatus described above, the electronic advertisement includes procedure information indicating a procedure for generating the presented information while updating the privilege. And a presentation information generation means is further provided. The presented information generating means executes a process for generating the presented information while updating the privilege according to the procedure information of the electronic advertisement received by the electronic advertisement receiving means.

  Therefore, the presented information generating means generates the presented information while updating the privilege according to the accepted procedure information in the electronic advertisement. Renewal of benefits regarding electronic advertisements and generation or updating procedure information of presented information can be acquired together with electronic advertisements without being prepared in advance by the electronic advertisement receiving apparatus.

  Therefore, the advertiser can set the procedure for updating the privilege and generating the presented information as desired for each electronic advertisement. Moreover, since the above procedure information does not have to be prepared in advance in the user's electronic advertisement receiving device, the burden and cost of the electronic advertisement receiving device can be reduced.

  The procedure information for updating the privilege and generating or updating the presented information about the electronic advertisement is program data executed using the presented information generating means.

  An electronic advertisement confirmation device for an advertiser according to another aspect of the present invention includes an electronic advertisement supply means for supplying an electronic advertisement including advertisement information converted into electronic information to a user, a presented information reception means, Presented information output means. The presented information receiving means receives the presented information indicating that the advertisement information of the electronic advertisement is presented to the user from the user to whom the electronic advertisement is supplied. The presented information output means outputs the presented information received by the presented information receiving means.

  Therefore, when the advertiser supplies the advertisement information to the user as an electronic advertisement, the advertisement information is presented to the user and the content is confirmed by the user by receiving the presented information. I can confirm.

  Therefore, the advertiser makes an inquiry about whether or not the advertisement information supplied to the user as an electronic advertisement has been confirmed by the user, in other words, the advertising effect when the advertisement information is distributed as an electronic advertisement. It can be confirmed without any problems.

The above advertisement information is presented via a display device or an audio output device.
The electronic advertisement confirmation apparatus described above further includes a validity confirmation unit for confirming that the presented information received by the presented information receiving unit is valid, and the presented information includes a corresponding electronic advertisement. The privilege information which shows the privilege given to the user by the advertiser for the advertisement information being presented is included.

  Therefore, the advertiser can confirm the validity of the presented information received from the user by the validity confirmation means. Therefore, when the presented information is forged by the user, the advertiser can confirm in advance that the presented information is not valid, so that the forged privilege can be reliably prevented from being used. The user can obtain the privilege for confirming the received advertisement information of the electronic advertisement from the advertiser, and can confirm the acquired privilege in the same manner as the advertisement information.

  The electronic advertisement confirmation device described above further includes a presented information storage means for storing the presented information confirmed to be valid by the validity confirmation means for each user, and an analysis result electronic advertisement supply means. May be. The analysis result electronic advertisement supply means analyzes the advertisement information corresponding to the presented information stored in the presented information storage means for each user, and the electronic advertisement corresponding to the advertisement information indicating the content based on the analysis result, This is supplied to the user through electronic advertisement supply means.

  Therefore, the advertiser can analyze the advertisement information presented to the user for each user and supply the user with the electronic advertisement of the advertisement information indicating the content based on the analysis result. Therefore, since the advertiser can identify and supply advertisement information of contents that the user will be interested based on the analysis result, it is possible to obtain a high advertising effect using the electronic advertisement.

  In the above-described electronic advertisement confirmation device, each of the plurality of electronic advertisements corresponding to the advertisement information having the same content further includes identification information for uniquely identifying the electronic advertisement supplied to the different users. The identification information corresponding to each of the presented information stored in the presented information storage means is different.

  Accordingly, electronic advertisements corresponding to advertisement information of the same content are not supplied to the same user repeatedly, and one electronic advertisement can be supplied to each user, so the number of electronic advertisements supplied is limited. It is especially effective in some cases. In the electronic advertisement presented information storage means, the presented information corresponding to the same identification information is not stored redundantly, so that the memory capacity can be used effectively and the above analysis can be obtained with high accuracy.

  An electronic advertisement supply system according to still another aspect of the present invention includes an electronic advertisement distribution device that distributes an electronic advertisement including advertisement information corresponding to an advertiser converted into electronic information, and a user who receives the electronic advertisement and receives it. And an electronic advertisement receiving device to be presented.

  The electronic advertisement distribution apparatus includes an electronic advertisement transmission unit that transmits an electronic advertisement corresponding to advertisement information requested to be distributed by an advertiser together with an identifier for uniquely identifying the electronic advertisement. When receiving the electronic advertisement transmitted by the electronic advertisement transmitting means, the electronic advertisement receiving device creates response data indicating that the electronic advertisement is received based on the identifier received together with the received electronic advertisement, and distributes the electronic advertisement. Response data transmitting means for transmitting to the apparatus is included.

  Therefore, when the electronic advertisement distribution apparatus distributes the electronic advertisement together with the identifier, it can be confirmed by the response data based on the identifier being transmitted that it has been received by the electronic advertisement reception apparatus and presented to the user.

  In the above-described electronic advertisement supply apparatus, the electronic advertisement distribution apparatus further includes response data reception means for receiving the response data transmitted by the response data transmission means, and distribution end means. The distribution ending unit calculates the number of distributed electronic advertisements based on the response data received by the response data receiving unit. When the calculation result reaches a predetermined number, the distribution of the electronic advertisements ends.

  Therefore, when a predetermined number of electronic advertisements are distributed, the distribution of the electronic advertisements is terminated in response to reception of the predetermined number of response data.

  In the electronic advertisement supply system described above, the electronic advertisement distribution apparatus distributes an electronic advertisement by limiting an area in which the electronic advertisement is to be distributed.

  Therefore, since the electronic advertisement can be supplied limited to the area desired by the advertiser, the advertiser can also perform the promotion using the electronic advertisement by limiting the area.

  The electronic advertisement supply system described above further includes an electronic advertisement confirmation device for the advertiser. The electronic advertisement confirmation apparatus includes an electronic advertisement distribution request unit that requests the electronic advertisement distribution apparatus to distribute an electronic advertisement, a presented information reception unit, and a presented information output unit. The presented information receiving means receives the presented information indicating that the electronic advertisement has been presented to the user to whom the electronic advertisement has been distributed. The presented information output means outputs the presented information received by the presented information receiving means.

  Therefore, when an advertiser distributes an electronic advertisement to a user, the advertiser accepts the presented information when the electronic advertisement is received by the user and presented to the user. Therefore, the advertiser determines whether the advertisement information supplied to the user as an electronic advertisement has been confirmed by the user, in other words, the advertising effect when the advertisement information is distributed as an electronic advertisement. You can confirm without making an inquiry.

  In the electronic advertisement supply system described above, the electronic advertisement confirmation apparatus further includes a presented information storage unit for storing the presented information received by the presented information receiving unit for each user. Then, the advertisement information corresponding to the presented information stored in the presented information storage means is analyzed for each user, and the electronic advertisement corresponding to the advertisement information indicating the content based on the analysis result is sent to the electronic advertisement distribution request means. To the user.

  Therefore, the advertiser can analyze the advertisement information presented to the user for each user and supply the user with the electronic advertisement of the advertisement information indicating the content based on the analysis result. Therefore, the advertiser can supply the user with an electronic advertisement of advertisement information that is of interest to the user based on the analysis result, so that a high advertising effect using the electronic advertisement can be obtained.

  In the above-described electronic advertisement supply system, the presented information includes privilege information indicating a privilege given to the user by the advertiser when the advertisement information of the corresponding electronic advertisement is presented.

  Therefore, the user can obtain the privilege for confirming that the advertisement information of the accepted electronic advertisement is presented from the advertiser, and the advertiser can make any inquiry about the privilege acquired by the user. I can confirm.

  In the present invention, the user can prove by using the presented information that the user has confirmed the advertisement information supplied from the advertiser. The advertiser can know that the advertisement information has been presented to the user and the content has been confirmed by the user by notifying the presented information. Therefore, the advertiser can check whether or not the advertisement information supplied to the user as an electronic advertisement has been confirmed by the user, in other words, while maintaining the advertising effect when the advertisement information is distributed as an electronic advertisement. .

  The presented information includes privilege information indicating a privilege given to the user by the advertiser for the presentation of the corresponding electronic advertisement advertisement information. Therefore, the user can obtain the privilege for confirming that the advertisement information of the accepted electronic advertisement is presented from the advertiser.

  Embodiments of the present invention will be described below with reference to the drawings. Here, electronic advertisement information obtained by converting advertisement information by electronic processing is referred to as electronic advertisement. Also, playing an electronic advertisement is a process so that the user can confirm the content of the advertisement information indicated by the electronic advertisement. For example, the electronic advertisement is converted into an image, sound, etc., and output to the user (presented). )

(Embodiment 1)
FIG. 1 is a schematic diagram showing a schematic configuration of an electronic advertisement distribution system applied to each embodiment of the present invention. In the figure, an electronic advertisement distribution system includes an electronic advertisement distribution apparatus 101 provided corresponding to an electronic advertisement advertising agent, an electronic advertisement reception apparatus 102 provided corresponding to a user to whom an electronic advertisement is distributed, and an electronic advertisement. The electronic advertisement confirmation device 103 provided corresponding to the advertisers and communication lines 211 to 213 corresponding to various communication lines including the Internet. The electronic advertisement distribution apparatus 101 and the electronic advertisement reception apparatus 102 communicate via a communication line 211, and the electronic advertisement reception apparatus 102 and the electronic advertisement confirmation apparatus 103 communicate via a communication line 212. The confirmation device 103 communicates via the communication line 213. In order to simplify the explanation in this electronic advertisement distribution system, one electronic advertisement distribution apparatus 101, one electronic advertisement receiving apparatus 102, and one electronic advertisement confirmation apparatus 103 are included, but each of these apparatuses seems to be included in a plurality. It may be. Each device is connected via an individual communication line indicated by communication lines 211 to 213, but may be connected via the same communication line.

  With reference to FIG. 1, the flow of processing when using an electronic advertisement distribution system will be described.

  First, an advertiser who is in a position to provide advertising information pays a distribution fee to an advertising agency who is in a position to distribute advertising information and requests distribution of advertising information. The advertisement information at this time may be the content described on paper as in the prior art, or may be data that has been digitized in advance. The advertising agent converts the advertisement information requested for distribution into an electronic advertisement and registers it in the memory of the electronic advertisement distribution apparatus 101. If the requested advertisement information is described on paper, it may be digitized using a scanner or the like. In the case of data digitized in advance, the advertiser sends the electronic advertisement distribution apparatus 101 to the Internet or the like. You can register by sending data using.

  In addition, when the electronic advertisement is generated, identification information (hereinafter referred to as a “reproduced stamp”) for indicating that the electronic advertisement has been reproduced by the user is also generated. When the advertiser desires, the reproduced stamp is notified to the advertiser using the Internet or the like. Thereafter, the advertising agent distributes the registered electronic advertisement to the user.

  In the electronic advertisement distribution system according to the present invention, the distribution method is not specified, and an optimal distribution method may be selected between the advertising agent and the user. As a delivery method, for example, a method using a wireless medium for an existing mobile phone (hereinafter referred to as a mobile phone), a method using a wired medium such as an existing telephone line, or an FD (flexible disk) There are various methods such as using a recording medium such as a method, or placing a device (not shown) that can provide electronic advertisements to the user at a station shop or on the street and allowing the user to download it freely from the device. Possible forms. When a wireless medium or a wired medium is used, the electronic advertisement distribution apparatus 101 and the electronic advertisement reception apparatus 102 are connected online using the communication line 211, and the electronic advertisement distribution apparatus 101 connects to the electronic advertisement reception apparatus 102. The desired electronic advertisement is downloaded via the communication line 211. When using a recording medium, an advertising agent distributes a recording medium on which an electronic advertisement is recorded in advance to a user at a street corner or the like, and the user receives the desired electronic advertisement recorded on the recording medium by the electronic advertisement receiving apparatus 102. You can read and confirm with. The electronic advertisement may be time-limited data. The deadline attached to the electronic advertisement corresponds to the expiration date (date) or the validity period (time zone) of the electronic advertisement.

  Next, the user reproduces the electronic advertisement downloaded to the electronic advertisement receiving apparatus 102 and confirms the content of the advertisement information. At this time, a reproduced stamp is generated by the electronic advertisement receiving apparatus 102 for the reproduced electronic advertisement. A method for reproducing an electronic advertisement and a method for generating a reproduced stamp will be described later. If the product that the user wants to purchase is provided with the desired benefit based on the reproduced advertisement information, the user notifies the advertiser of the regenerated stamp using the existing Internet etc. You can purchase the desired product with the benefits you want from the Lord. The above-mentioned benefits may be anything that meets the needs of both the user and the advertiser. For example, discounts or discounts on products, or coupons that can be used when purchasing advertiser products, Or services such as free gifts and bonuses.

  The advertiser collates the reproduced stamp presented by the user with the reproduced stamp previously notified by the advertising agent using the electronic advertisement confirmation device 103, and the reproduction presented by the user according to the collation result. The validity of the completed stamp is confirmed, and if it is valid, the privilege attached to the corresponding electronic advertisement is given to the user. At this time, if the electronic advertisement is data with a time limit, the expiration date of the corresponding advertisement information is confirmed.

  In the electronic advertisement distribution system, distribution of electronic advertisements to a larger number of users can increase the advertising effect for advertisers, and therefore the structure for distributing electronic advertisements in the electronic advertisement distribution apparatus 101 is large-scale. End up. Therefore, an advertising agent whose purpose is to distribute electronic advertisements usually owns the electronic advertisement distribution apparatus 101. However, when an existing facility such as the Internet is used, since the advertiser owns the electronic advertisement distribution apparatus 101, an advertising agent is unnecessary, and an electronic advertisement is provided between the advertiser and the user. Information is exchanged.

  The method in which the user notifies the advertiser of the reproduced stamp is as follows. The electronic advertisement receiving apparatus 102 is not a stationary apparatus such as a personal computer but a portable mobile information processing terminal apparatus or mobile phone, and the user brings the electronic advertisement reception apparatus 102 to the advertiser's store. If it is possible, the user presents the reproduced stamp in front of the advertiser's eyes by the electronic advertisement receiving apparatus 102 and notifies the user. Since the advertiser can visually confirm the presented reproduced stamp, the electronic advertisement confirmation apparatus 103 is unnecessary.

  As another method, the user may electronically notify the advertiser of the reproduced stamp by a short-range communication method using infrared rays such as IrDA and Bluetooth. In this case, it is possible to prevent damage caused by data alteration or the like by applying a digital watermark to the reproduced stamp. The advertiser can also electronically store the notified reproduced stamp for the use history of the user's electronic advertisement. In addition, when a time-limited electronic advertisement is not used, the electronic advertisement is displayed on the user's electronic advertisement receiving device 102 and presented to the user before the expiration date of the electronic advertisement, and the use of the privilege of the electronic advertisement is promoted. You may do it.

  In addition to display-based data such as text and images, audio-based data can also be applied to electronic advertisements.

  For reproduction of the electronic advertisement in the electronic advertisement receiving apparatus 102, means such as a display are used when the electronic advertisement is a display system, and means such as a speaker is used when the electronic advertisement is a sound system.

  FIG. 2 is a hardware block diagram of the electronic advertisement distribution apparatus 101 according to the first embodiment and parts related thereto. In the drawing, the electronic advertisement distribution apparatus 101 surrounded by a broken line includes a bus line 202, a CPU (abbreviation of central processing unit) 203, a memory 204, a hard disk 205, an input device 206, and a display connected via the bus line 202. Device 207, media drive 208 and communication interface 209 are included.

  The CPU 203 includes a microprocessor, and executes a program stored in advance in the memory 204 or the hard disk 205 to control the entire apparatus. The memory 204 includes a RAM (random access memory) and a ROM (read only memory), and stores various programs and various data. The hard disk 205 stores data related to electronic advertisements to be distributed.

  The input device 206 is an interface for digitizing advertisement information requested to be distributed by an advertiser, and includes, for example, a scanner and a microphone. The display device 207 is used to display management information related to an electronic advertisement or to confirm an image diagram of the electronic advertisement.

  The media drive 208 is detachably mounted with a recording medium 210 such as an FD, writes an electronic advertisement on the mounted recording medium, and reads the electronic advertisement from the mounted recording medium.

  The communication interface 209 is an interface between the communication line 211 for a mobile phone, PHS (registered trademark: personal handy phone system), telephone line, Ethernet (registered trademark), etc. and the electronic advertisement distribution apparatus 101, and is an advertising agent. Is used when an electronic advertisement is distributed to a user or an advertiser registers an electronic advertisement in the electronic advertisement distribution apparatus 101 via the communication line 213.

  FIG. 3 is a functional block diagram of the electronic advertisement receiving apparatus 102 according to the first embodiment. In the figure, the electronic advertisement receiving apparatus 102 includes a data receiving unit 301, a data storage unit 302, a memory 303, a reproduced stamp generation unit 304, a control unit 305, an information output unit 306, a user input unit 307, and a data transmission unit 308.

  The data receiving unit 301 includes a communication interface for wired communication using a telephone line and the like, an interface for wireless communication such as infrared communication, and an interface for a recording medium such as the recording medium 210. The data receiving unit 301 receives information transmitted via the communication line 211 or 212 and an electronic advertisement provided by the recording medium 210.

  The data storage unit 302 has an internal memory (not shown), and stores and accumulates electronic advertisements received by the data reception unit 301 in the internal memory.

  The memory 303 stores data for displaying an icon corresponding to the electronic advertisement stored in the data storage unit 302, data for displaying a reproduced stamp, and other data.

  The reproduced stamp generation unit 304 generates or updates the display data of the reproduced stamp, and stores the generated stamp display data generated or updated in the memory 303.

  The control unit 305 controls each of the data storage unit 302, the memory 303, and the reproduced stamp generation unit 304, and also controls the entire apparatus.

  The information output unit 306 includes a display device such as a display and a sound output device such as a speaker. Based on the contents stored in the memory 303, the information output unit 306 displays an electronic advertisement icon, a reproduced stamp, and other various information on the display device. Or, the advertisement information is output as voice by a voice output device.

  The user input unit 307 includes a touch panel and a keyboard, and is an operation interface between the user and the apparatus. The user input unit 307 is operated to select an electronic advertisement icon displayed on the information output unit 306.

  The data transmission unit 308 includes a communication interface for wired communication using a telephone line, the same as the data reception unit 301, an interface for wireless communication using infrared rays, and an interface for a recording medium including the recording medium 210. And used to present the regenerated stamp to the advertiser.

  4A and 4B are functional block diagrams of the electronic advertisement confirmation apparatus 103 according to the first embodiment. 4A, the electronic advertisement confirmation apparatus includes a data reception unit 401, a reproduced stamp confirmation unit 402, a display device 403, a used stamp confirmation unit 404, a history memory 405, and a data transmission unit 406.

  The data receiving unit 401 includes a communication interface for wired communication using a telephone line and the like, an interface for wireless communication using infrared rays, and an interface for a recording medium including the recording medium 210, and is provided from a user. Used to accept the regenerated stamp that is played.

  The regenerated stamp confirmation unit 402 collates the regenerated stamp received from the user received by the data receiving unit 401 with the regenerated stamp received from the advertising agent at the time of the electronic advertisement distribution request, and received it from the user. Check the validity of the regenerated stamp.

  The display device 403 displays the confirmation results of the reproduced stamp confirmation unit 402 and the used stamp confirmation unit 404.

  In the history memory 405, as shown in FIG. 4B, for each user, user identification information (for example, the name of the person) 405A for confirming the identity of the user and the reproduced electronic advertisement Are stored in association with one or more types of reproduced data 405B.

  The data transmission unit 406 includes a communication interface for wired communication using a telephone line, an interface for wireless communication such as infrared communication, and an interface for a recording medium including the recording medium 210. It is used for directly distributing an electronic advertisement related to the user or requesting an advertisement agent to distribute the electronic advertisement.

  Since the used stamp confirmation unit 404 is not used in the first embodiment, the description thereof is omitted here.

  FIG. 5 is a flowchart for explaining an electronic advertisement reproducing method in electronic advertisement receiving apparatus 102 according to the first embodiment. The process according to the flowchart of FIG. 5 is executed under the control of the control unit 305 of the electronic advertisement receiving apparatus 102. FIG. 6 is a diagram showing a data structure of an electronic advertisement distributed to the user from the electronic advertisement distribution apparatus 101 according to the first embodiment. 7A to 7F are diagrams showing display examples of the information output unit 306 according to the first embodiment.

  Referring to FIG. 6, the electronic advertisement is an advertisement ID 601 for uniquely identifying the electronic advertisement, icon information 602 for displaying an icon corresponding to the electronic advertisement on information output unit 306, advertisement content data 603, and application program. 604. The advertisement content data 603 indicates the content of advertisement information output when the user selects a corresponding icon. The application program 604 executes a process for displaying the icon of the electronic advertisement, displaying the content of the advertisement information when the corresponding icon is selected, and generating and displaying a reproduced stamp. It is. The electronic advertisement may further include information for specifying the contact information of the advertiser, for example, information such as an Internet address or a telephone number. When the electronic advertisement is data with a time limit, date and time zone data indicating the expiration date is further included.

  Note that the arrangement of data in the data structure of the electronic advertisement and the specific data mapping method are not particularly limited as long as a process such as generating a reproduced stamp can be executed.

  A method for reproducing an electronic advertisement distributed from the electronic advertisement distribution apparatus 101 in the electronic advertisement receiving apparatus 102 and a method for generating a reproduced stamp indicating that the electronic advertisement has been reproduced will be described with reference to the flowchart of FIG.

  In step S101, it is checked whether there is an external input. The input from the outside means that the electronic advertisement has been received by the data receiving unit 301 or that the user input unit 307 has been operated by the user to input data.

  If acceptance of an electronic advertisement is detected in step S101, whether or not an electronic advertisement having the same advertisement ID 601 as the accepted advertisement ID 601 of the accepted electronic advertisement has already been accumulated in the data storage unit 302 in step S102. Checked. If the check result has already been accumulated, the accepted electronic advertisement is not stored in the data accumulation unit 302, and the process returns to step S101.

  If not, the accepted electronic advertisement is stored in the data storage unit 302 in step S103, and corresponding icon data is generated using the corresponding application program 604 and icon information 602 in step S104. After being stored in the memory 303, an icon according to the data is displayed on the information output unit 306. As a result, the acceptance of the electronic advertisement is completed, and the process returns to step S101 again to shift to a state waiting for input from the outside.

  FIG. 7A shows a display example of the information output unit 306 when a plurality of electronic advertisements are received by the above-described processing. In the figure, icons CN1 to CN3 are displayed corresponding to each of a plurality of accepted electronic advertisements. For example, when the user selects the icon CN1 of “restaurant“ X ”” via the user input unit 307, the advertisement information of the restaurant “X” based on the advertisement content data 603 of the electronic advertisement corresponding to the icon is displayed. I can confirm.

  When an electronic advertisement is received by the electronic advertisement receiving apparatus 102 via the communication line 211 or the like, a reception operation can be performed according to a user's request by a reception mode changeover switch (not shown) of the user input unit 307. it can. More specifically, when an operation of the user input unit 307 by the user is detected in step S101, the type of operation is checked in step S105. If the operation is an operation of adding information, that is, an operation of instructing reception of an electronic advertisement, the process proceeds to step S102. Since the subsequent processing is as described above, description thereof will not be repeated.

  The reproduction of the electronic advertisement in the electronic advertisement receiving apparatus 102 will be described. The user selects a desired icon displayed on the information output unit 306 via the user input unit 307 (step S101, step S105, step S106). When the desired icon is selected, the corresponding application program 604 is activated, so that the advertisement content data 603 corresponding to the selected icon is displayed on the information output unit 306. At this time, the reproduced stamp generation unit 304 generates a reproduced stamp and stores it in the memory 303 (step S107). In the first embodiment, since the regenerated stamp is updated using the data indicating the privilege described later on the display data of the desired icon selected as described above, the regenerated stamp is the icon Generated by the application program 604 based on the information 602.

  FIG. 7B shows a display example of advertisement information based on the advertisement content data 603 when the icon CN1 of “restaurant“ X ”” is selected. In this case, it can be seen that the user is given a privilege 700 of “half price of all drinks” from the advertiser. In the case of data with a time limit, this electronic advertisement is displayed with an expiration date given to the privilege 700 of “all drinks half price”.

  When the advertisement information corresponding to the desired icon is displayed as described above, in step S108, the control unit 305 counts points related to the reproduction time or the number of times of reproduction of the electronic advertisement, and the reproduction completed stamp according to the point value. Is updated. Whether the number of points is counted by the reproduction time, the number of reproductions, or not counted depends on the contents of the application program 604. For example, the reproduced stamp displayed in FIGS. 7D and 7E shows an example in which the points are counted up according to the number of times of reproduction and the discount rate is increased. FIG. 7E shows that the discount rate is 30% because the number of times of reproduction is three.

  When the points are counted in the playback time, the user does not look at the advertisement information of the electronic advertisement that has been played back, but to prevent the advertisement information from being displayed and being left unattended at regular intervals. It is desirable to request the user to make some input via the user input unit 307.

  When the electronic advertisement is reproduced and the number of points is counted, the processing from step S107 to step S109 is repeated until the user performs an operation for ending reproduction via the user input unit 307 (YES in step S109). . When the reproduction end operation is performed (YES in step S109), the generated reproduction stamp is displayed in place of the electronic advertisement icon, and the process returns to step S101. FIG. 7C and FIG. 7F show a state where the generated reproduced stamp is displayed instead of the corresponding electronic advertisement icon. Specifically, the icons corresponding to “Restaurant“ X ”” in FIG. 7C and FIG. 7F are the characters “All products half price” and “30% OFF” in addition to the letters “R”. Are added and displayed. When the reproduced stamp is displayed with its color changed or blinked, it becomes easier for the user to see. Here, the reproduced stamp is displayed based on the icon display data, but is not limited to this, and a simpler display method may be used, which is displayed in a form different from that before the electronic advertisement is reproduced. Just do it.

  FIG. 8 is a process flowchart for the user in the first embodiment to obtain a privilege from the advertiser.

  When the user receives and reproduces the electronic advertisement as described above, the user can obtain a privilege based on the reproduction result from the advertiser according to the flowchart of FIG.

  In step S400, the user transmits the reproduced stamp and information for identifying the user himself / herself (for example, the name of the user) via the data transmission unit 308 of the electronic advertisement receiving apparatus 102 to the communication such as the Internet. The data is transmitted to the advertiser via the line 212. In step S401, the data reception unit 401 of the advertiser's electronic advertisement confirmation apparatus 103 receives these data.

  In step S402, in order to confirm the validity of the received reproduced stamp data in the reproduced stamp confirmation unit 402, the received reproduced stamp and a plurality of types of reproduced stamps notified in advance by the advertising agent. Each data is collated. As described above, the regenerated stamp received from the user has the corresponding electronic advertisement icon data updated in accordance with the points, so that the advertiser is notified in advance by the advertising agent in advance. Corresponds to data of a plurality of types of icons updated according to points. If the collation result matches the collation and the validity of the received reproduced stamp is confirmed in step S403, “OK” is displayed on the display device 403 in step S404, and in step S405, it is received in step S401. The contents are stored in the history memory 405 in association with the user identification information 405A and the reproduced data 405B. If the verification does not match and the validity of the received reproduced stamp cannot be confirmed in step S403, an error is displayed on the display device 403 in step S406.

  After that, when the user visits the advertiser's store, if the validity of the regenerated stamp corresponding to the user is confirmed in advance, the advertiser will receive a privilege corresponding to the regenerated stamp received from the user. Is given to the user. At this time, if the electronic advertisement corresponding to the reproduced stamp received from the user is time-limited data, the expiration date of the advertisement information is confirmed. In the case of this example, in the advertiser's restaurant X, the user is given a privilege that the drink is half price.

  If the electronic advertisement receiving device 102 is a portable type, the user carries the electronic advertisement receiving device 102 and carries the restaurant X according to the map showing the route to “Restaurant X” shown in FIG. Then, the reproduced stamp shown in FIG. 7C is presented to the advertiser. The advertiser confirms the legitimacy of the presented reproduced stamp by visual inspection. The legitimacy is determined by whether or not the advertisement information requested by the advertiser to distribute the electronic advertisement to the advertisement agent and the content of the corresponding privilege are the same as the display content of the presented reproduced stamp.

  Note that the communication line 212 is not limited to a wired communication line. In other words, the user may transmit a reproduced stamp or the like to the advertiser by short-range wireless communication such as IrDA or Bluetooth.

  In the case where the electronic advertisement is data with a time limit but the benefit corresponding to the electronic advertisement is not used, the use of the privilege is made via the information output unit 306 of the user's electronic advertisement receiving device 102 before the expiration date expires. You may make it alert | report to a user so that it may urge.

  In the above-described processing, it is assumed that the user himself / herself uses the privilege, but a person who has been transferred from a legitimate user may use the privilege.

  In the first embodiment, the advertiser can confirm that the distributed electronic advertisement has been reproduced by the user by receiving the reproduced stamp from the user. The user is given a privilege for reproducing the distributed electronic advertisement and confirming the advertisement information.

(Embodiment 2)
A second embodiment will be described. FIG. 9 is a diagram showing a data structure of the electronic advertisement according to the second embodiment. FIG. 10 is a process flowchart relating to electronic advertisement distribution according to the present embodiment. The difference between the second embodiment and the first embodiment is that, as shown in FIG. 9, a serial ID 605 is added to the data structure of the electronic advertisement shown in FIG. Are generated using the serial ID 605, and the other data and the device configuration constituting the electronic advertisement are the same as those shown in the first embodiment, and the description thereof will be omitted. In the present embodiment, the serial ID 605 is an identifier assigned to each of a plurality of electronic advertisements having the same content, and is used to confirm the completion of distribution when a plurality of the electronic advertisements are distributed.

  In the first embodiment, an advertising agency provides an unlimited number of electronic advertisements requested by an advertiser to users. However, if the advertiser is a merchant, the number of products that are compatible with electronic advertisements is limited, and there may be cases where a plurality of different users want to visit rather than the same user visiting the store many times. In the second embodiment, such a request can be met. In the second embodiment, when the advertiser requests the advertising agent to distribute electronic advertisements, the advertiser also applies for the number of distributions. Hereinafter, an example in which the number of distributions is 1000 will be described with reference to the flowchart of FIG.

  When an advertising agent distributes an electronic advertisement, first, in steps S600 and S601, the CPU 203 distributes an electronic advertisement in which “1” is set to the serial ID 605 via the communication interface 209 to the user. When the electronic advertisement receiving apparatus 102 receives the electronic advertisement in step S602, the user generates response data indicating that the electronic advertisement has been received in step S603 and sends it to the electronic advertisement distribution apparatus 101 via the data transmission unit 308. Send. Since the response data includes the serial ID 605 of the electronic advertisement received by the user, the electronic advertisement distribution apparatus 101 confirms that the distribution of the corresponding electronic advertisement has been completed by receiving the response data in step S604. I can confirm. That is, since the serial ID 605 of the distributed electronic advertisement and the received response data is both “1”, it can be confirmed that the distribution of the electronic advertisement has been normally completed.

  The electronic advertisement distribution apparatus 101 distributes an electronic advertisement in which “2” is set in the serial ID 605 in step S606 through step S605, and waits for reception of response data including the serial ID 605 that is “2”. Thereafter, the processing is repeated in the same manner, and when the upper limit of the number of electronic advertisement distribution reaches 1000 in step 605, that is, the distribution of the electronic advertisement having “1000” set in the serial ID 605 has been normally completed. Is confirmed by receiving the corresponding response data (YES in step S605), the electronic advertisement distribution apparatus 101 ends the distribution of the requested electronic advertisement.

  In the electronic advertisement receiving apparatus 102 of the user who has received the electronic advertisement from the electronic advertisement distribution apparatus 101, the reproduction process and the count-up process for benefits are performed in the same manner as in the first embodiment shown in step S101 and subsequent steps. Thus, a regenerated stamp corresponding to the privilege is generated. Since the data of the serial ID 605 of the corresponding electronic advertisement is added to the generated reproduced stamp, when the reproduced stamp is displayed, the data (number) of the added serial ID 605 is also displayed (not shown). )

  In the second embodiment, “1”, “2”, “3” for counting the prescribed number in the serial ID 605 of the electronic advertisement in order to confirm that the delivery of the prescribed number of electronic advertisements has been normally completed. Although a method of assigning serial numbers of... Is adopted, the present invention is not limited to this. That is, any method can be used as long as it can confirm that the distribution of the specified number of electronic advertisements has been completed between the electronic advertisement distribution apparatus 101 and the electronic advertisement reception apparatus 102.

  As described above, the electronic advertisement receiving apparatus 102 is controlled so that the same electronic advertisement is not received by the advertisement ID 601 of the electronic advertisement. Therefore, even when 1000 electronic advertisements are distributed, the electronic advertisement is not received multiple times by the same electronic advertisement receiving apparatus 102, but is received by each of 1000 different electronic advertisement receiving apparatuses 102. The electronic advertisement distribution apparatus 101 can also distribute an electronic advertisement including a serial ID 605 to which a number after a predetermined number is assigned before receiving response data corresponding to the serial ID 605 with a predetermined number from the electronic advertisement receiving apparatus 102. .

  FIG. 11 is a process flowchart for the user in the second embodiment to obtain a privilege from the advertiser.

  When the user receives and reproduces the electronic advertisement as described above, the user can obtain a privilege based on the reproduction result from the advertiser according to the flowchart of FIG.

  In step S500, the user identifies the advertiser with the serial ID 605 data, the reproduced stamp with the serial ID 605 data added, and the user himself / herself via the communication line 212 such as the Internet. Send information (such as your name) to the advertiser.

  In step S501, the electronic advertisement confirmation apparatus 103 of the advertiser receives these data by the data receiving unit 401. For the received reproduced stamp, the reproduced stamp confirmation unit 402 performs collation processing in the same manner as in the first embodiment in step S502. If the validity is confirmed in step S503 as a result of the collation, the used stamp confirmation unit 404 checks the received data of the serial ID 605 in steps S504 and S505. Specifically, the used stamp confirmation unit 404 stores and accumulates the received serial ID 605 data in an internal memory so as not to be duplicated, so the received serial ID 605 is collated with each accumulated serial ID 605. Then, based on the collation result, it is determined whether the reproduced stamp corresponding to the received serial ID 605 has already been received and stored. Based on the determination result, the advertiser confirms whether or not the regenerated stamp has been used.

  As a result of the determination in step S505, if the received reproduced stamp has been used, “NG” is displayed on the display device 403 in step S508, but if not used, “OK” is displayed in step S506. In step S507, the received content is stored. Specifically, the received information for identifying the user and the reproduced stamp are stored in the history memory 405 as user identification information 405A and reproduced data 405B, and the received serial ID 605 data is used as a used stamp confirmation unit. 404 is stored in the internal memory.

  On the other hand, if the collation does not match in step S503, it is displayed on the display device 403 that the collation result is “NG” in step S509, and the subsequent processing is not performed.

  If the electronic advertisement receiving device 102 is a portable type, the user carries the electronic advertisement receiving device 102 to the advertiser's store, and the advertiser who is the store owner uses the electronic advertisement receiving device 102 carried by the user. Each time a reproduced stamp is presented, the corresponding serial ID 605 number is recorded in a memo or the like, and it is checked whether the presented serial ID 605 number overlaps with the serial ID 605 number recorded in the memo. Thus, it may be confirmed whether or not the regenerated stamp has been used. The user may electronically notify the advertiser of the reproduced stamp and the serial ID 605 data using a short-range communication method such as IrDA or Bluetooth.

  In the present embodiment, when the number of electronic advertisements to be distributed is limited, the same electronic advertisement is not distributed to the same user, so the electronic advertisement is distributed to a plurality of different users one by one. it can.

(Embodiment 3)
A third embodiment will be described. FIG. 12 is a diagram illustrating a data structure of an electronic advertisement according to the third embodiment. The difference between the third embodiment and the first embodiment is that an individual ID 606 and individual icon information 607 are added to the data structure of the electronic advertisement as shown in FIG. The individual ID 606 is used to count the number of points for each individual icon described later. The individual icon information 607 is information for displaying each individual icon described later.

  In the first embodiment, the count of the number of points is managed for each advertisement ID 601. In the third embodiment, by providing the individual ID 606, for example, an advertiser operates a supermarket and provides a service that gives a point to the user every time a product sold in the supermarket is purchased. can do.

  FIG. 13 is a flowchart of a reproduction stamp generation process according to the third embodiment. The start and end of the flowchart of FIG. 13 correspond to (A) and (B) in the flowchart of FIG. 5, and the other processing (steps S101 to S104) is the same as that of FIG. To do. 14A to 14G are display examples of the information output unit 306 in the third embodiment. A method of reproducing an electronic advertisement by the electronic advertisement receiving apparatus 102 according to the third embodiment will be described with reference to the flowchart of FIG.

  In step S201, when the user clicks an icon of a desired electronic advertisement displayed on the information output unit 306 via the user input unit 307 and performs an operation for confirming the content of the electronic advertisement, in step S202, According to the individual icon information 607 of the electronic advertisement corresponding to the clicked icon and the application program 604, one or more individual icons for presenting more detailed information of the electronic advertisement are displayed. For example, when the three electronic advertisements are distributed in FIG. 14A and three icons CN1 to CN3 are displayed based on the icon information 602 of each electronic advertisement, the user inputs the user input unit 307. When the icon CN1 of the “supermarket“ life ”” is clicked and selected, individual icons CN11 to CN13 such as “info.1” corresponding to the icon CN1 are displayed as shown in FIG. 13B. The individual icons CN11 to CN13 are displayed based on the individual icon information 607 of the corresponding electronic advertisement.

  In step S203, step S204, and step S205, the user clicks the desired individual icon from the displayed individual icons, so that the advertisement information corresponding to the individual icon is reproduced based on the corresponding advertisement content data 603. Then, the corresponding number of points is counted, and the reproduced stamp updated using the number of points of the count result is displayed. This point should have an expiration date. In step S206, when another individual icon is desired and clicked, the processing from step S204 to step S206 is similarly repeated. FIGS. 14C to 14E show screens that display advertisement information corresponding to the individual icons CN11 to CN13 in FIG.

  If no other individual icon is clicked in step S206, the total number of points for each individual icon counted up by playing the electronic advertisement in step S207 is counted.

  Thereafter, in step S207, it is determined whether or not the user clicks a desired icon among the icons CN1 to CN3 in FIG. 14A via the user input unit 307. When the desired icon is clicked, the process returns to step S203, and the subsequent processing is performed in the same manner. If the desired icon is not clicked, a reproduced stamp is generated by the reproduced stamp generating unit 304 in step S208, and the generated reproduced stamp is displayed on the information output unit 306. In the next step S209, the processing in steps S202 to S209 is repeated until the user performs an operation for ending reproduction through the user input unit 307.

  The electronic advertisement reproduction process described above will be described with reference to the display examples of FIGS. 14A to 14G. When the icon CN1 is clicked in FIG. 14A, the screen of FIG. When the individual icon CN11 of “info.1” is clicked, advertisement information corresponding to the individual icon CN11 is displayed according to the advertisement content data 603, as shown in FIG. At this time, since the electronic advertisement is reproduced, the number of points corresponding to the individual icon CN11 is counted up, and the reproduced stamp of the individual icon CN11 is converted into the corresponding individual icon information 607 and the number of points counted up. Based on this, the reproduced stamp generator 304 generates the reproduced stamp STM1 corresponding to the individual icon CN11 of “info.1” as shown in FIG. In FIG. 14E, the electronic advertisements of the individual icons CN12 and CN13 (see FIGS. 14D and 14E) of “info.5” and “info.8” were also reproduced in the same manner. A later display screen is shown. As illustrated, all the individual icons CN11 to CN13 are displayed as reproduced stamps STM1 to STM3, and data TP indicating the total number of points corresponding to the number of reproduced individual icons is also displayed on the window WD.

  When the value of the data TP reaches a predetermined value, or before the expiration date of the point, the user may be notified of the use of the point privilege acquired in the electronic advertisement receiving apparatus 102.

  The individual icons may be displayed according to a grid-type display form as shown in FIG. FIG. 14G shows a screen displayed when the icon CN3 in FIG. 14A is clicked and selected. As shown in the figure, it is shown that three individual icons indicated by Nos. 1, 8, and 17 can be selected. When the individual icon is displayed in such a display form, the visibility of the user is improved.

  In the third embodiment, since the advertiser gives the user the privilege according to the total number of points described above, the user receives more electronic advertisements distributed by the advertiser or tries to reproduce frequently. . Therefore, for the advertiser, the advertising effect using the electronic advertisement can be enhanced.

(Embodiment 4)
A fourth embodiment will be described. In the present embodiment, the advertiser can specify advertisement information of contents that the user will be interested in for each user and present it as an electronic advertisement.

  As shown in each of the above-described embodiments, when the user transmits the reproduced stamp and information for identifying the user himself / herself via the communication line 212 such as the Internet to the advertiser, The advertiser can save the history of the user's reproduced data 405B by receiving the reproduced stamp for each user, and accumulating and storing it in the history memory 405 as reproduced data 405B. By doing so, the advertiser analyzes the reproduced data 405B for each user stored in the history memory 405, and the advertiser reproduces the data frequently or frequently, or the reproduction time is long. Based on the contents of the electronic advertisement corresponding to the reproduced data 405B, it is possible to specify the type of advertisement information that the user will be interested in. Therefore, at a later date, an electronic advertisement having contents that the user will be interested in playing can be distributed to the user via the communication line 211 or 212 from the advertiser or the advertising agent.

  FIG. 15 is a process flowchart of the electronic advertisement confirmation apparatus 103 according to the fourth embodiment. The operation of the electronic advertisement confirmation apparatus 103 will be described with reference to the flowchart of FIG.

  In step S301, the data receiving unit 401 of the electronic advertisement confirmation apparatus 103 receives a reproduced stamp indicating that the electronic advertisement has been reproduced and information for identifying the user himself / herself from the user. In step S302, the reproduced data confirmation unit 402 collates the data of the received reproduced stamp with the reproduced stamp previously notified by the advertising agent, and confirms the validity of the received reproduced stamp. The If it is not valid, privilege information is not displayed on the display device 403 in step S303. Thereby, a user is not given a privilege.

  If it is valid, the privilege information is displayed on the display device 403 in step S304. Thereby, when a user visits an advertiser's shop, he can receive the privilege shown by the displayed privilege information. Thereafter, in step S305, the reproduced data 405B corresponding to the user is stored as history information in the history memory 405 of the electronic advertisement confirmation apparatus 103. In step S306, the advertiser distributes the electronic advertisement having contents that the user will be interested in directly to the user or to the user via the advertising agent. Specifically, the advertiser analyzes the reproduced data 405B accumulated for each user of the history memory 405, and the electronic contents having a more detailed content than that of the electronic advertisement indicated by the accumulated reproduced data 405B. Identifies and distributes advertisements or related electronic advertisements to users.

  Thereby, it is possible to automatically acquire and confirm an electronic advertisement having contents of interest to the user without any request. Moreover, since the advertiser can distribute the electronic advertisement of the desired content for every user, the advertising effect using an electronic advertisement can be improved more.

(Embodiment 5)
A fifth embodiment will be described. In this embodiment, in order to further enhance the advertising effect of electronic advertisement, the advertiser can limit the distribution area where the electronic advertisement is distributed.

  FIGS. 16A and 16B are diagrams schematically illustrating an electronic advertisement distribution area according to the fifth embodiment. In the figure, x indicates the electronic advertisement receiving apparatus 102. In FIG. 16A, distribution areas EA and EB having different sizes are set according to the distance from the electronic advertisement distribution apparatus 101. When the advertiser requests distribution of the electronic advertisement from the advertising agent, the advertiser can specify the distribution area EA and the distribution area EB including the distribution area EA. In FIG. 16A, when the advertiser desires to distribute and present the electronic advertisement to the user of the electronic advertisement receiving apparatus 102A, the advertiser designates the distribution area EB to the advertising agent and displays the electronic advertisement. You can request delivery. On the other hand, when an electronic advertisement having contents limited to the area of the distribution area EA is to be distributed, the distribution of the electronic advertisement may be requested from the advertising agent by designating the distribution area EA.

  In FIG. 16B, electronic advertisement distribution areas EC, ED, EE, and EF by the electronic advertisement distribution apparatus 101 (not shown) are set. The distribution area EF includes distribution areas EC, ED, and EE. Each of the distribution areas EC, ED, and EE has a portion overlapping each other. When the advertiser distributes the electronic advertisement to the user of the electronic advertisement receiving apparatus 102C, any one of the distribution areas EC, ED, EE, and EF may be designated. When distributing an electronic advertisement to a user of the electronic advertisement receiving apparatus 102B, either the distribution area EC or EF may be designated. The electronic advertisement receiving apparatus 102B can receive only the electronic advertisement distributed to the distribution areas EC and EF, and the electronic advertisement receiving apparatus 102C receives all the electronic advertisements distributed to the distribution areas EC, ED, EE, and EF. It can be received.

  Thus, since the advertiser can limit the distribution area of the electronic advertisement, it is effective, for example, when distributing the electronic advertisement having the contents specifying the area.

  The embodiment disclosed this time should be considered as illustrative in all points and not restrictive. The scope of the present invention is defined by the terms of the claims, rather than the description above, and is intended to include any modifications within the scope and meaning equivalent to the terms of the claims.

It is a schematic diagram which shows schematic structure of the electronic advertisement delivery system applied to each embodiment of this invention. It is a hardware block diagram of the electronic advertisement distribution apparatus 101 concerning this Embodiment 1, and the part relevant to it. It is a functional block diagram of the electronic advertisement reception apparatus 102 which concerns on this Embodiment 1. FIG. (A) and (B) are functional block diagrams of the electronic advertisement confirmation apparatus 103 according to the first embodiment. 5 is a flowchart for explaining a method of reproducing an electronic advertisement in electronic advertisement receiving apparatus 102 according to the first embodiment. It is a figure which shows the data structure of the electronic advertisement delivered to a user from the electronic advertisement delivery apparatus 101 which concerns on this Embodiment 1. FIG. (A)-(F) is a figure which shows the example of a display of the information output part 306 which concerns on this Embodiment 1. FIG. It is a processing flowchart for the user in this Embodiment 1 to acquire a privilege from an advertiser. It is a figure which shows the data structure of the electronic advertisement which concerns on this Embodiment 2. FIG. It is a process flowchart regarding the electronic advertisement delivery which concerns on this Embodiment 2. FIG. It is a process flowchart for the user in this Embodiment 2 to acquire a privilege from an advertiser. It is a figure which shows the data structure of the electronic advertisement which concerns on this Embodiment 3. It is a flowchart of the production | generation process of the reproduced | regenerated stamp in this Embodiment 3. FIG. (A)-(G) are the figures which show the example of a display of the information output part 306 in this Embodiment 3. FIG. 10 is a process flowchart of the electronic advertisement confirmation apparatus 103 according to the fourth embodiment. (A) And (B) is a figure which shows typically the delivery area of the electronic advertisement which concerns on this Embodiment 5. FIG.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 101 Electronic advertisement delivery apparatus, 102 Electronic advertisement reception apparatus, 103 Electronic advertisement confirmation apparatus, 211,212,213 Communication line.

Claims (15)

An advertisement receiving device for a user who receives advertisement information supplied from an advertiser,
An electronic advertisement receiving means for receiving an electronic advertisement including the advertising information converted into electronic information;
Presenting means for presenting the advertisement information of the electronic advertisement received by the electronic advertisement receiving means to the user;
An electronic advertisement receiving apparatus, comprising: a notifying unit that notifies the advertiser of the presented information indicating that the electronic advertisement on which the advertising information has been presented by the presenting unit has been presented. The electronic advertisement further includes identification information for uniquely identifying the electronic advertisement,
Electronic advertisement storage means for storing one or more electronic advertisements received by the electronic advertisement reception means;
When the electronic advertisement received by the electronic advertisement receiving means does not match the identification information of each of the one or more electronic advertisements stored in the electronic advertisement storage means, the electronic advertisement The electronic advertisement receiving apparatus according to claim 1, further comprising electronic advertisement storage control means for storing in the storage means. Further comprising a presented information output means for outputting the presented information to the user;
2. The presented information includes privilege information indicating a privilege given to the user from the advertiser when the advertisement information of the corresponding electronic advertisement is presented. Or the electronic advertisement receiving apparatus according to 2;   4. The electronic advertisement receiving apparatus according to claim 3, wherein the privilege is updated according to the number of times or time when the advertisement information of the corresponding electronic advertisement is presented. The electronic advertisement includes procedure information indicating a procedure for generating the presented information while updating the privilege,
The present invention further comprises: presented information generating means for executing processing for generating the presented information while updating the privilege according to the procedure information of the electronic advertisement received by the electronic advertisement receiving means. 4. The electronic advertisement receiving device according to 4. An electronic advertisement confirmation device for an advertiser,
An electronic advertisement supply means for supplying an electronic advertisement including advertisement information converted into electronic information to a user;
Presented information receiving means for receiving, from the user to whom the electronic advertisement is supplied by the electronic advertisement supplying means, presented information indicating that the advertisement information of the electronic advertisement is presented to the user;
An electronic advertisement confirmation apparatus comprising: a presented information output unit that outputs the presented information received by the presented information receiving unit. Further comprising legitimacy confirmation means for confirming that the presented information received by the presented information receiving means is valid,
The presented information includes privilege information indicating a privilege given to the user from the advertiser when the advertisement information of the corresponding electronic advertisement is presented. 6. The electronic advertisement confirmation device according to 6. Presented information storage means for storing the presented information confirmed to be valid by the validity confirmation means for each user;
Analyzing the advertisement information corresponding to the presented information stored in the presented information storage means for each user, the electronic advertisement corresponding to the advertisement information indicating content based on the analysis result, The electronic advertisement confirmation apparatus according to claim 7, further comprising an analysis result electronic advertisement supply unit that supplies the user via the advertisement supply unit. Each of the plurality of electronic advertisements corresponding to the advertisement information having the same content further includes identification information supplied to the different users to uniquely identify the electronic advertisements,
9. The electronic advertisement confirmation apparatus according to claim 8, wherein the identification information corresponding to each of the presented information stored in the presented information storage unit is different. An electronic advertisement supply system comprising: an electronic advertisement distribution apparatus that distributes an electronic advertisement including advertisement information corresponding to an advertiser converted into electronic information; and an electronic advertisement reception apparatus that receives the electronic advertisement and presents the electronic advertisement to a user There,
The electronic advertisement distribution apparatus includes an electronic advertisement transmission unit that transmits the electronic advertisement corresponding to the advertisement information requested to be distributed by the advertiser, together with an identifier for uniquely identifying the electronic advertisement.
When the electronic advertisement receiving device receives the electronic advertisement transmitted by the electronic advertisement transmitting means, response data indicating that the electronic advertisement has been received based on the identifier received together with the received electronic advertisement An electronic advertisement supply system comprising response data transmitting means for generating and transmitting to the electronic wide distribution apparatus. The electronic advertisement distribution device includes:
Response data receiving means for receiving the response data transmitted by the response data transmitting means;
Distribution end means for calculating the number of distributed electronic advertisements based on the response data received by the response data receiving means, and ending distribution of the electronic advertisements when the calculation result reaches a predetermined number. The electronic advertisement supply system according to claim 10, further comprising:   12. The electronic advertisement supply system according to claim 10 or 11, wherein the electronic advertisement distribution device distributes the electronic advertisement by limiting an area where the electronic advertisement is to be distributed. Further comprising an electronic advertisement confirmation device for the advertiser,
The electronic advertisement confirmation device includes:
Electronic advertisement distribution request means for requesting the electronic advertisement distribution apparatus to distribute the electronic advertisement;
Presented information receiving means for receiving, from the user to whom the electronic advertisement has been distributed, presented information indicating that the electronic advertisement has been presented to the user;
The electronic advertisement supply system according to claim 10, further comprising a presented information output unit that outputs the presented information received by the presented information receiving unit. The electronic advertisement confirmation device includes:
Further comprising a presented information storage means for storing the presented information received by the presented information receiving means for each user;
Analyzing the advertisement information corresponding to the presented information stored in the presented information storage means for each user, the electronic advertisement corresponding to the advertisement information indicating content based on the analysis result, 14. The electronic advertisement supply system according to claim 13, wherein the electronic advertisement distribution system distributes to the user via an advertisement distribution request means.   The presented information includes privilege information indicating a privilege given to the user from the advertiser when the advertisement information of the corresponding electronic advertisement is presented. The electronic advertisement supply system according to 13 or 14.

Images