JP2005208713A - Ec site management device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an EC site management device for stimulating the buying inclination of an EC site user, and for directly contributing to the increase of sales in the EC site. <P>SOLUTION: This EC site management device is provided with a WWW page part 101 for making the WWW browser of a user terminal 30 display the WWW page of an EC site, a history extracting part 105 for extracting the history of a WWW page displayed by the WWW browser, a transition history information DB storage part 106 for storing the extracted history, a report output part 109 for generating a summarization report by reading the history for a predetermined period, a privilege calculating part 110 for calculating privilege to be applied to the EC site user by applying the generated report to a defined privilege application standard and a privilege information DB storage part 11 for storing the privilege information. When a user performs access again to the EC site, the WWW page part 101 notifies the user of the contents of the privilege applied to the user by referring to the privilege information DB storage part 111. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to an apparatus for managing an electronic commerce site (hereinafter referred to as an “EC site”), and more particularly, to an EC site management apparatus that realizes an increase in purchase motivation of EC site users.

In recent years, with the rapid increase in Internet users, sites related to electronic commerce, which is a transaction form for performing contracts and settlements on the Internet, so-called EC sites are also increasing. In order to operate such an EC site, a device for managing the site, such as a WEB server, is necessary. In response to the increasing tendency of the EC site, there are various EC site management methods and management devices. Proposals have been made. For example, as one of the methods, a site browsing status information collecting method that collects and accumulates information on browsing status of individual sites by a user and can analyze the effect of advertisement on the network in more detail and easily. Is disclosed (see Patent Document 1).
JP 2003-15996 A

However, the above-mentioned site browsing status information collection method only facilitates analysis of the return on investment related to banner advertisements, and does not directly contribute to an increase in sales at EC sites.
Also, in recent times when consumer spending has been sluggish, it is important how to stimulate consumers' willingness to purchase. Analyzing the return on investment of banner ads using the above-mentioned site browsing status collection method, It can be said that adjusting the investment allocation for banner advertisements is not enough to stimulate the purchasing interest of EC site users.

  Therefore, the present invention has been made in view of the above problems, and provides an EC site management device that can stimulate purchase intentions of EC site users and contribute directly to an increase in sales at the EC site. With the goal.

  In order to achieve the above object, an EC site management apparatus according to the present invention is an EC site management apparatus for managing a site where electronic commerce is performed, and records a history of usage status of users of the site. A history extracting means for extracting each time, a history storing means for storing the history extracted by the history extracting means, a report generating means for reading out and summing up the history for a predetermined period from the history storing means, and the report A privilege calculation and grant unit that calculates a privilege to be given to each user based on a total result of the generation unit, and a notification unit that notifies the user of the calculation result of the privilege calculation and grant unit. And As a result, a privilege for the user is calculated and granted based on the access status of the EC site user, so that the user's willingness to purchase can be stimulated, and an EC that contributes directly to the increase in sales of the EC site. A site management device is realized.

  Here, the history extraction unit extracts a time when the user accesses the site, and the report generation unit determines the time zone of each user based on the extracted access time for each user. It is preferable that another access situation is totaled, and the privilege calculation and grant unit calculates the privilege based on the tabulated access status classified by time zone. As a result, the benefits for each user are calculated according to the number of accesses by time of day, so that users can enjoy the access to the EC site and increase the access to the EC site. As a result, we can expect an increase in sales at the EC site. In addition, the ripple effect of creating more opportunities like this can be expected.

  In addition, the history extraction unit extracts a transition source of the user's access to the site, and the report generation unit determines the transition of each user based on the extracted transition source for each user. The access status by source may be aggregated, and the privilege calculation and grant unit may calculate the privilege based on the aggregated access status by transition source. As a result, the number of accesses is totaled for each banner advertisement that has become a transition source of access to the EC site, and the benefits for each user are calculated based on the totaled results. Access can be promoted, and the effect of increasing the possibility of realizing an increase in sales at the EC site is exhibited.

  Further, the history extracting unit extracts presence / absence of an operation of temporarily purchasing a product for each user, and the report generating unit totals the users who have performed the temporary purchase operation, and the privilege calculation granting unit May calculate the privilege to be given to the user who has performed the provisional purchase operation based on a different standard from the privilege to be given to the user who has not performed the provisional purchase operation. As a result, a privilege is given to the user who can be said to be one more push forward to the purchase, so that the willingness to purchase can be stimulated effectively, and it can contribute to an increase in sales of the EC site.

  The present invention can be realized not only as such an EC site management apparatus, but also as an EC site management method including steps characteristic of the EC site management apparatus. It can also be realized as a program for causing a computer to execute steps. Needless to say, such a program can be distributed via a recording medium such as a CD-ROM or a transmission medium such as the Internet.

As described above, according to the EC site management apparatus according to the present invention, a privilege for each user is calculated and granted according to the access status of the EC site user, so that the EC site user's willingness to purchase is stimulated. As a result, an increase in sales at the EC site can be realized.
In addition, since the benefits for each user are calculated according to the access ranking and access time zone of the banner advertisement, it is possible to make EC site users enjoy the visit to the EC site, and also the EC site. Can increase access to and create more opportunities to increase sales at EC sites.

Hereinafter, the best mode for carrying out the present invention will be described in detail.
(Embodiment)
First, an EC site management apparatus according to an embodiment of the present invention will be described with reference to the drawings.
FIG. 1 is a diagram showing a system configuration when operating an EC site.
As shown in FIG. 1, an EC site is a user that an EC site management apparatus 10 realized by a WEB server or the like publishes the EC site on the Internet 20 and accesses the EC site published on the Internet 20. It is operated by receiving an order from the terminal 30.

FIG. 2 is a block diagram showing a functional configuration of the EC site management apparatus 10.
The EC site management device 10 is a WEB server or the like that publishes an EC site on the Internet 20 and displays the home page of the EC site on the WWW browser of the user terminal 30, such as a WWW page unit 101, an authentication unit 102, a member Information DB storage unit 103, member registration unit 104, history extraction unit 105, transition history information DB storage unit 106, sales management unit 107, purchase information DB storage unit 108, report output unit 109, privilege calculation unit 110, and privilege information DB storage Part 111 is provided.

  The WWW page unit 101 has a storage area for storing files such as an HTML file related to the homepage of the EC site and a JPEG file linked to the HTML file, and receives a request from the WWW browser of the user terminal 30. And a processing unit that reads the corresponding file from the storage area and transmits the file to the user terminal 30. The homepage of the EC site here is a top page that serves as the entrance to the EC site, a product introduction page that introduces products sold on the EC site, and a so-called virtual shopping basket (basket) that is selected by the user. There are a basket page for displaying a product that has been put, that is, a temporarily purchased product, a product purchase page for receiving an order for actually purchasing a product that has been put in the basket, and the like. When the WWW page section 101 transmits the top page of the EC site to the user terminal 30, the user registered as a member of the EC site inputs the user ID and password assigned to each user. Is output to the authentication unit 102. When the authentication unit 102 is authenticated as a member of the EC site, the WWW page unit 101 refers to the privilege information DB storage unit 111 or the like, and the use and the like that the user holds are described. The user-specific top page is transmitted to the user terminal 30. The WWW page section 101 transmits a member registration page for accepting member registration to the user terminal 30 for users who are not registered as EC site members, and inputs personal information necessary for member registration. Accept and output to the member registration unit 104.

  The authentication unit 102 is a processing unit that authenticates whether the user is a member registered as a member in the EC site. Specifically, the user ID and password input on the top page of the EC site provided by the WWW page unit 101 are acquired from the WWW page unit 101, and the acquired user ID and password are stored in the member information DB storage unit 103. Whether the user ID and password for authentication coincide with each other is verified, and if they match, the user is authenticated as a legitimate user who has been registered as a member, and the WWW page unit 101 generates a top page dedicated to the user. On the other hand, if they do not match, the authentication result is output to the WWW page section 101, and a top page including a message for prompting re-input of the user ID and password is transmitted to the user terminal 30. If the authentication unit 102 authenticates as a valid user, the authentication unit 102 generates a session ID indicating that the EC site has been entered (logged in), and outputs the session ID to the WWW page unit 101. Here, the session ID is a unique number, character string, or the like assigned for each login, and is assigned to identify the user's behavior until the user leaves the EC site (logout).

  The member information DB storage unit 103 is a storage device such as a hard disk for storing a member information database (hereinafter referred to as member information DB) in which personal information of users of EC sites registered as members is recorded.

FIG. 3 is a diagram illustrating a data structure of the member information DB.
As shown in FIG. 3, the member information DB 120 stores a user ID and a password unique to each user, and personal information such as the user name and mail address. In addition to the personal information, the member information DB 120 may record the user's address and the like.

The member registration unit 104 is a processing unit that acquires, from the WWW page unit 101, personal information of a user who is not registered as a member of the EC site input on the member registration page and records it in the member information DB 120. In the following description, it is assumed that all EC site users are registered as members.
The history extraction unit 105 is a processing unit that extracts a user's access history to the homepage of the EC site, and for each session ID, the WWW page unit 101 displays which page of the EC site is displayed on the user terminal 30. And recorded in a transition history information database (hereinafter referred to as transition history information DB). The history extraction unit 105 also extracts information indicating a transition source regarding which page the user has accessed the home page of the EC site. In this case, when a link to the homepage of the EC site (so-called banner advertisement) is pasted on another homepage, it is desirable to add information that can identify the transition source to the banner advertisement.

  The transition history information DB storage unit 106 is a storage device such as a hard disk for storing a transition history information DB that records the access history extracted by the history extraction unit 105 for each session ID.

FIG. 4 is a diagram illustrating a data structure of the transition history information DB.
As shown in FIG. 4, the transition history information DB 130 shows, for each session ID, the user ID of the user to whom the session ID is assigned, the transition source page indicating from which page the transition has been made, and the displayed page. A display page and an access date and time indicating the date and time of access are recorded. Here, the user “a00001” to which the session ID “00011222333” is assigned accesses the page of the EC site with “http://www.yahhoo.co.jp/shopping/” as the transition source, and “http: It is shown that the access history that logs out or terminates the WWW browser is displayed in the transition history information DB 130 after displaying the page “/aaa.co.jp/kaden/basket.asp”.

The sales management unit 107 is a processing unit that manages the sale of products on the EC site, and orders from the WWW page unit 101 using the user ID of the user who ordered, the session ID when the product was purchased, and the product purchase page. Information on the merchandise is obtained, and an order ID for identifying the order is assigned and recorded as purchase information in a purchase information database (hereinafter referred to as purchase information DB).
The purchase information DB storage unit 108 is a storage device such as a hard disk for storing the purchase information DB.

FIG. 5 is a diagram illustrating a data structure of the purchase information DB.
As shown in FIG. 5, in the purchase information DB 140, for each order ID, the session ID in which the order was placed, the user ID of the user who placed the order, the product ID indicating the product to be ordered, the order ID An order amount indicating the amount of money and an order date and time indicating the date and time when the order was placed are recorded.

  The report output unit 109 is a processing unit that reads the member information DB 120, the transition history information DB 130, and the purchase information DB 140 at a predetermined timing and generates a predetermined report. The predetermined timing here is a predetermined time every day or a predetermined time every month, and may be when an EC site administrator gives an instruction. The report generated by the report output unit 109 includes, for example, an access status for each time zone, a temporal statistical report indicating an access status for each day of the week, and an access status for each banner advertisement. There are banner statistical reports that make it easy to judge the effectiveness of advertisements, and statistical reports of operations within the user's EC site. Here, the operation of the user within the EC site is, for example, that the user puts a product into the basket but logs out without placing an order for purchase, or the user browses a plurality of products for a long time. However, it means that you logged out without putting the product in the basket.

FIG. 6A is a diagram illustrating an example of a statistical report indicating an access status for each time zone.
As shown in FIG. 6 (a), the access statistics report by time zone 150, which is a bar graph, summarizes the access status in each time zone of a certain day, from the administrator of the EC site management device 10. Is displayed on the display device of the EC site management device 10 or the like. In addition, this figure shows a state in which a bar graph from 2 o'clock to 4 o'clock is hatched to indicate that it is the time zone with the least access. This time-based access statistics report 150 is created based on the access date and time recorded in the transition history information DB 130 shown in FIG.

FIG. 6B is a diagram illustrating an example of a statistical report indicating an access status for each banner advertisement.
As shown in FIG. 6B, the banner access statistics report 160, which is a pair of the banner name and the number of accesses from the banner, summarizes the access status from the banner, and is managed by the EC site management apparatus 10. Is displayed on the display device or the like of the EC site management device 10 when there is an instruction from the user. This figure shows a report in which the number of accesses from the banner advertisement provided on the home page of “Yahoo” is the largest and is arranged in the order of the number of accesses, that is, the banners are ranked. The banner access statistics report 160 is created based on the transition source page recorded in the transition history information DB 130 shown in FIG.

  The privilege calculation unit 110 is a processing unit that applies a report generated by the report output unit 109 to a predetermined privilege provision criterion and calculates a privilege to be given to each user. Moreover, the privilege calculation part 110 updates the privilege information database (henceforth privilege information DB) in which the privilege of each user is recorded based on the calculated privilege of each user. Here, the privilege grant criteria can be determined using various parameters, and may be programmed in advance, or the administrator of the EC site management apparatus 10 instructs the report output unit 109 to generate a report. It may be input every time. The privilege referred to here means a benefit given to the user when purchasing a product, such as a discount when purchasing the product, or a point having a value equivalent to cash in the EC site or the like. In the following description, it is assumed that the privilege is a point.

  Here, an example of privilege provision is shown in FIG. FIG. 7A shows a case where the access time zone ranking and the banner ranking are used as the privilege granting standard 170. Here, the access time zone ranking is obtained by ranking each time zone of the day according to the number of accesses, and the banner ranking is the same as the banner access statistics report 160 shown in FIG. 6B. It is.

  The access time zone ranking may be ranked higher in the time zone with more access, but it is preferable to rank higher in the time zone with less access. The reason is that users who access EC sites through campaign activities such as e-mail magazines tend to concentrate on the same time zone, and such users have a strong willingness to purchase. It is highly probable that users who have access during less-accessed hours are more likely to have a strong purchase intention. This is in order to realize stimulation and, in turn, increase sales on the EC site. That is, when the access statistics report 150 according to time zone shown in FIG. 6A is applied to the privilege granting standard 170, the user who accesses between 2 o'clock and 4 o'clock, which is the time zone with the least access, is uniformly 100. A privilege of points is given, and a privilege of 50 points is uniformly given to a user who accesses between 0 o'clock and 2 o'clock, which is the time zone with the next least access.

  The banner ranking may be ranked higher for a banner with less access, but preferably for a banner with more access. The reason for this is that banners with higher access are considered to have higher advertising effectiveness, and by giving benefits to users who have accessed from such banners, further improvement in advertising effectiveness and, in turn, increased access to EC sites. Because it can be expected. That is, when the banner access statistical report 160 shown in FIG. 6B is applied to the privilege granting standard 170, it is uniformly 100 for the users who have accessed from the banner advertisement provided on the homepage of “Yahoo” which has been accessed the most. The point privilege is granted, and then the user who accesses from the banner advertisement provided on the “Info Soak” home page, which is the next most frequently accessed, is uniformly given 50 point privilege.

The privilege granting standard shown in FIG. 7 (a) is a criterion for granting a privilege by regarding the user as a predetermined set, but also as a privilege granting criterion for each member that grants a privilege based on the actions of each user. Of course, these may be used in combination.
FIG. 7B shows an example of member-specific privilege grant criteria. FIG. 7B shows a case where basket page display and multiple product browsing are used as the member-by-member privilege granting standard 180. Here, the basket page display means that a privilege is given to a user who has put a product in the basket but has logged out without placing an order for purchase. The reason for this is that users who have stopped purchasing the product due to some kind of obstacle (for example, dissatisfied with the price) while showing the intention to purchase until the provisional purchase stage of putting the product into the basket has a strong willingness to purchase. This is because, by granting a privilege to such a user, it is possible to prompt the user to make a decision to purchase, which can be said to be a push to purchase. That is, when the user's operation statistics report generated by the report output unit 109 based on the transition history information DB 130 shown in FIG. If the session ID ends (logs out) without displaying the product purchase page, a 300 point privilege is given to the user with the user ID “a00001”.

Also, the multiple product browsing means that a privilege is given to a user who has logged out without browsing the multiple products while browsing the multiple products for a predetermined time. The reason for this is that users who have been browsing multiple products over a long period of time, but have stopped purchasing a product due to some kind of obstacle, are more likely to purchase than users who log out in a short time. This is because it is possible to expect further improvement in purchasing motivation by giving a privilege to a person. The predetermined time mentioned here may be freely determined by the manager of the EC site, or may be a preprogrammed time (for example, one hour).
The privilege information DB storage unit 111 is a storage device such as a hard disk for storing the privilege information DB.

FIG. 8A is a diagram illustrating an example of a data structure of the privilege information DB.
As shown in FIG. 8A, the privilege information DB 190 records the user ID and the number of points in association with each other. Here, when the expiration date of the privilege granted to the user exists, a privilege information breakdown DB 191 linked to the privilege information DB 190 as shown in FIG. 8B is required. In this case, it goes without saying that the privilege information breakdown DB 191 is stored in the privilege information DB storage unit 111.

  The EC site management apparatus 10 configured as described above performs processing operations as described below. The EC site management apparatus 10 is always operating, except for server maintenance, and authenticates the user who has accessed the EC site by the authentication unit 102, and the history extraction unit 105 uses the transition home page or EC site. The user's operation history is extracted and stored in the transition history information DB 130, and when an order for product purchase is received by the sales management unit 107, it is stored in the purchase information DB 140 to operate the EC site. Yes. Therefore, here, the description will focus on the processing operations relating to report output and privilege provision.

FIG. 9 is a flowchart showing the processing operation of the EC site management apparatus 10.
For example, when a predetermined time programmed in advance is reached, the EC site management apparatus 10 generates the various reports described above by collecting the access status from the previous day's report generation time to that time point (S10). That is, in the report output unit 109, access by time zone using the operation history after the previous day's report generation from the transition history information DB 130, the order information after the previous day's report generation from the purchase information DB 140, and the member information DB. Generate statistical reports, banner access statistical reports, etc.

Subsequently, the EC site management device 10 applies the generated report to a predetermined privilege provision standard in the privilege calculation unit 110 and calculates a privilege to be given to the user (S12).
Here, when the member-specific privilege grant criteria as described above are set, the privilege calculation unit 110 further applies a privilege to be granted to each user by applying the generated report to the member-specific privilege grant criteria. Calculate (S14).

Thereafter, the EC site management device 10 updates the privilege information of each user recorded in the privilege information DB 190 based on the calculated privilege of each user (S16), and ends the processing operation.
Hereinafter, a display screen of a page provided by the EC site management apparatus 10 in the user terminal 30 will be described with reference to the drawings. Needless to say, the following display screen is merely an example of display and is not intended to be limited to these.

FIG. 10 is a display example of the top page of the EC site.
A top page display screen 200 shown in FIG. 10 is a screen that the WWW page unit 101 transmits to the WWW browser of the user terminal 30 as an entrance to the EC site. In the top page display screen 200, as shown on the right side of the screen, a field for accepting input of a user ID and a password, and a link button to a member registration page are provided for a user who is not registered as a member. Yes. Here, when the user ID and password are input, the authentication unit 102 authenticates whether or not it is a member of the EC site. When the member is authenticated, the WWW page unit 101 is shown in FIG. The display screen is transmitted to the WWW browser of the user terminal 30.

FIG. 11 is a display example of the top page after login to the EC site.
In the post-login top page display screen 210 shown in FIG. 11, as shown on the left side of the screen, a field for notifying the user of the privilege calculated by the previous access is provided, and also shown on the right side of the screen. The previous access date and time and the privilege information currently held by the user are displayed. Here, the WWW page unit 101 creates an access ranking page and a banner ranking page based on the time zone access statistical report and the banner access statistical report generated by the report output unit 109. As shown in FIG. After login, the top page display screen 210 may be provided with links to those pages so that the user can view the access time zone ranking and banner ranking of the day the user accessed last time. By publishing the access time zone ranking and banner ranking in this way, competition was created in the selection of banner time as the access time zone and transition source to the EC site, and each time zone and each banner advertisement became a variable parameter, It is possible to provide the user with a game-like sensation for accessing the EC site, and to expect a ripple effect of increased access to the EC site.
When a privilege is granted based on the user's operation history in the EC site, the display screen shown in FIG. 12 is preferably transmitted to the WWW browser of the user terminal 30.

FIG. 12 shows another example of the top page after login to the EC site.
The post-login top page display screen 220 shown in FIG. 12 is provided with a field for notifying the user of the benefits calculated by the previous access, as in FIG. 11 is different from FIG. 11 in that a message prompting the purchase of a product is included, and is different in that a link to a product introduction page of the product is displayed. By doing in this way, a user's willingness to purchase can be stimulated effectively. The product put in the basket at the previous access is programmed so that, for example, when the basket page is transmitted to the user terminal 30 by the WWW page unit 101, information for identifying the product is embedded. The history extraction unit 105 obtains the information and records the information in the transition history information DB 130, thereby enabling discrimination. In addition, in this way, the EC site management device 10 notifies the WWW page unit 101 of the grant of the privilege, for example, instead of notifying the grant of the privilege on the top page after login when the user re-accesses the EC site. When the user re-accesses the EC site and browses the product introduction page of the product placed in the basket at the previous access, a pop-up message is displayed to inform the user of the privilege. You may make it display on. As a result, it is possible to provide an opportunity for a user who is confused about purchasing a product to decide to purchase the product.

  As described above, the EC site management apparatus 10 not only informs the grant of a privilege when the user re-accesses the EC site, but also executes the automatic mail transmission program, for example, so that the user can access the user via the Internet 20. It is good also as providing the function which transmits the email which notifies privilege provision to the terminal 30. FIG.

FIG. 13 is an example of a mail transmitted from the EC site management apparatus 10.
The mail display screen 230 shown in FIG. 13 shows a state in which a message including the contents of the granted privilege is displayed on the user terminal 30.
In addition, the EC site management device 10 not only transmits an e-mail notifying the granting of a privilege, but also receives an instruction from the administrator of the EC site management device 10 and transmits an e-mail that prompts access to a predetermined product. It is good as well.

FIG. 14 is another example of mail transmitted from the EC site management apparatus 10.
A mail display screen 240 shown in FIG. 14 shows a state in which a message prompting access to a predetermined product is displayed on the user terminal 30. Here, in prompting access to a predetermined product, the EC site management apparatus 10 extracts, based on the transition history information DB 130, users who have browsed pages related to the product in the report output unit 109. In addition, users who have not purchased the product may be narrowed down based on the purchase information DB 140, and this e-mail may be transmitted only to users who satisfy these conditions.

As described above, according to the EC site management apparatus according to the present embodiment, a privilege for a user is calculated and given using transition history information, purchase information, and the like accumulated when the EC site is operated. Therefore, the user's willingness to purchase can be effectively stimulated, and an increase in sales at the EC site can be expected.
In addition, since benefits for each user are calculated according to the number of accesses by time zone and the number of accesses by banner advertisement, give the user a game-like feel for accessing the EC site. In addition, it can be expected to have a ripple effect of increasing access to the EC site and creating more opportunities for increasing sales at the EC site.

The EC site management apparatus according to the present invention has been described based on the embodiment. However, the present invention is not limited to this embodiment.
For example, in the above-described embodiment, it is mainly explained that a privilege to be given to a user is calculated using the access status of the user. It is good not to deny granting a privilege at such a ratio but to merge with such a privilege grant.

  In addition, the EC site management device further provides access to the EC site, enjoys the grant of privileges, and purchases products free of charge using the granted privileges. It is also possible to provide a check function such as providing an upper limit value for a privilege that can be used by comparing the access history and the purchase history with reference to the transition history information DB and the purchase information DB.

The report generated by the report output unit described above is merely an example, and is a cumulative report of the staying time of the user within the EC site, that is, how long the user browses the EC site during a predetermined period. It may be a report that sums up what has been.
Further, the above-described privilege granting criteria are only one example, and it goes without saying that a person who manages the operation of the EC site using the EC site management device can freely set and update.

  The EC site management apparatus according to the present invention can be applied to a WEB server or the like that manages EC sites.

It is a figure which shows the system configuration | structure at the time of operating EC site. It is a block diagram which shows the functional structure of the EC site management apparatus which concerns on embodiment of this invention. It is a figure which shows the data structure of member information DB. It is a figure which shows the data structure of transition history information DB. It is a figure which shows the data structure of purchase information DB. (A) is a figure which shows an example of the statistical report which shows the access condition according to time slot | zone, (b) is a figure which shows an example of the statistical report which shows the access condition according to banner advertisement. (A) is a figure which shows an example of a privilege provision standard, (b) is a figure which shows an example of the privilege provision standard classified by member. (A) is a figure which shows an example of the data structure of privilege information DB, (b) is a figure which shows an example of the data structure of privilege information breakdown DB. It is a flowchart which shows the processing operation of EC site management apparatus. It is a figure which shows the example of a display of the top page of EC site. It is a figure which shows the example of a display of the top page after the login of EC site. It is a figure which shows another example of a display of the top page after the login of EC site. It is a figure which shows an example of the mail transmitted from EC site management apparatus. It is a figure which shows another example of the mail transmitted from EC site management apparatus.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 EC site management apparatus 20 Internet 30 User terminal 101 WWW page part 102 Authentication part 103 Member information DB storage part 104 Member registration part 105 History extraction part 106 Transition history information DB storage part 107 Sales management part 108 Purchase information DB storage part 109 Report output unit 110 Benefit calculation unit 111 Benefit information DB storage unit 120 Member information DB
130 Transition history information DB
140 Purchase information DB
150 Access statistics report by time zone 160 Banner access statistics report 170 Benefit granting criteria 180 Membership granting criteria 190 Benefit information DB
191 Benefit Information Breakdown DB
200 Top page display screen 210, 220 Top page display screen after login 230, 240 Mail display screen

Claims (8)

An EC site management device for managing sites for electronic commerce,
A history extracting means for extracting a history about the usage status of the user of the site for each user;
History storage means for storing the history extracted by the history extraction means;
Report generation means for reading out and summing up the history for a predetermined period from the history storage means;
Privilege calculation granting means for calculating a privilege to be given to each user based on the counting result of the report generation means;
An EC site management apparatus comprising: a notification unit that notifies a calculation result of the privilege calculation and grant unit for each user. The history extracting means extracts a time when the user accesses the site,
The report generation means, based on the extracted access time for each user, totals the access status for each user's time zone,
The EC site management apparatus according to claim 1, wherein the privilege calculation and grant unit calculates the privilege based on the aggregated access status by time zone. The EC site management apparatus according to claim 2, wherein the privilege calculation and grant unit calculates the privilege more for a user who accesses the site during a time period when the site is less accessed. The history extraction means extracts a transition source of access to the site of the user,
The report generation means, based on the extracted transition source for each user, aggregates the access status of each user according to the transition source,
The EC site management device according to any one of claims 1 to 3, wherein the privilege calculation and grant unit calculates the privilege based on the aggregated access status by transition source. The EC site management apparatus according to claim 4, wherein the privilege calculation and grant unit calculates the privilege more for a user who accesses the site from a transition source that accesses the site more frequently. The history extracting means extracts presence / absence of an operation of temporarily purchasing a product for each user,
The report generation means totals users who have performed the provisional purchase operation,
The privilege calculation and grant unit calculates a privilege to be given to a user who has performed the provisional purchase operation based on a different standard from a privilege to be given to a user who has not performed the provisional purchase operation. EC site management apparatus of any one of -5. An EC site management method for managing a site for electronic commerce,
A history extraction step for extracting a history of the usage status of users of the site for each user;
A history holding step for holding the history extracted in the history extracting step;
A report generation step of reading out and summing up the history for a predetermined period from the history retained in the history retention step;
A privilege calculation and grant step for calculating a privilege to be granted to each user based on the result of counting in the report generation step;
An EC site management method, comprising: a notification step of notifying a calculation result in the privilege calculation grant step for each user. A program for an EC site management device for managing an electronic commerce site,
A history extraction step for extracting a history of the usage status of users of the site for each user;
A history holding step for holding the history extracted in the history extracting step;
A report generation step of reading out and summing up the history for a predetermined period from the history retained in the history retention step;
A privilege calculation and grant step for calculating a privilege to be granted to each user based on the result of counting in the report generation step;
A program for causing a computer to execute a notification step of notifying a calculation result in the privilege calculation granting step for each user.

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