JP2019079195A - Information processing system, processing method and processing program - Google Patents

Abstract

To provide a technique for performance improvement at a website based on a movement between multiple Web pages included in the website.SOLUTION: An information processing system for performance improvement at a website comprises means storing a classification associatedly on a Web page included in the website, means conducting conditioning processing for conducting object determination processing based on history information of a reader who is reading a website, and means conducting transmission processing of display data for displaying prescribed information superimposing on a Web page that a mobile terminal of a reader who is determined to be an object is reading, the history information includes a movement history of the classification based on the movement in the Web page, the object determination processing include determination based on the movement history of the classification, and the prescribed information includes a guide page for guidance to another Web page included in the website.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing system for improving the performance of a website.

  2. Description of the Related Art In recent years, with the development of information communication technology, websites for receiving services, offerings of products, accepting applications, etc., and web advertisements for guiding such websites have been provided. With the spread of these, set a predetermined goal on the website, and increase the number of accesses, number of applications, inflow routes, etc. of users in order to increase the number of goals achieved and the rate of goal achievement (so-called conversion (CV), conversion rate). Techniques for analysis are provided.

  For example, the content designating unit is based on a content designating unit designating content, an event designating unit designating an event, a browsing history of content by each of a plurality of users, and an occurrence history of an event for each of a plurality of users. A calculation unit that calculates a contribution ratio of the content specified by the event specification unit to the occurrence of the event specified by the event specification unit; and a contribution of each of the plurality of contents to the event generation calculated by the calculation unit A linking unit that links each content to each stage of the process up to the event based on the rate, and a distribution setting unit configured to distribute advertisement information according to the stage to the content linked to the stage And an information processing apparatus is known (Patent Document 1).

JP, 2016-24792, A

  However, no technology has been provided to effectively use movement between web pages included in a web site to improve the achievement of goals.

  The present invention has been made in view of the above-described circumstances, and provides a technique for providing a performance improvement on a website based on the movement between a plurality of web pages included in the website. It should be an issue to be done.

In order to solve the above problems, the present invention is an information processing system for improving the performance of a website,
A unit for storing a classification in association with a web page included in the website;
A means for performing a condition setting process for performing an object determination process based on history information of a browser who is browsing a website;
Means for transmitting and processing display data for displaying predetermined information superimposed on the web page being browsed by the terminal device of the browser determined to be the target while browsing the website; ,
The history information includes a movement history of the classification based on movement of the viewer on the web page,
The target determination process includes determination based on the movement history of the classification,
The predetermined information may include a guidance page for guiding to another web page included in the web site.

  With such a configuration, based on the transition between web pages included in the web site, information for guiding to other web pages in the web site is presented, which contributes to improvement in achieving the purpose. It is possible to For example, it is possible to guide a customer on a lead in a website with a high goal achievement rate, or to present information for promoting conversion to a customer on a lead with a high goal achievement rate.

In a preferable mode of the present invention, the object judgment processing based on the movement history of the classification is characterized in that the number of movements between the classifications is included in the judgment index.
For example, it can be seen that the viewer who visits and browses the web page of the category related to “service content” and the web page of the category related to “charge” is highly interested in the service application. With such a configuration, information can be provided to the viewer based on the transition between classifications by the viewer.

In a preferred aspect of the present invention, in the target determination process, classification of one or more targets determined based on the history information of the browser and predetermined information to be displayed for the classification of each target The apparatus is characterized by further comprising means for associating and registering.
With such a configuration, it is possible to manage the classification of the target to be determined based on the history information of the browser in association with the information to be provided to each target.

In a preferred embodiment of the present invention, the apparatus further comprises: means for linking movement between classifications with goal achievement based on the movement history of the classifications, and analyzing movement between significant classifications of the number of goal achievements or achievement rates. It features.
With such a configuration, it is possible to classify web pages and analyze movement between significant classifications, such as high conversion rate lead wires, based on the movement history of classifications. This enables efficient analysis of information to be provided to a predetermined viewer.

In a preferred embodiment of the present invention, the target achievement number is provided for a viewer who links movement and departure between classifications based on the movement history of the classification, and moves between significant classifications of the withdrawal number or withdrawal rate. Alternatively, it is characterized in that display data for superimposing and displaying the guidance page is transmitted to a web page included in a web page group browsed at the time of movement between significant classifications of achievement rates.
With such a configuration, it is possible to analyze movement between classifications such as a lead wire having a strong tendency of detachment based on the movement history of classification. This makes it possible to guide a viewer who is in a lead having a strong tendency to withdraw to a web page that achieves a goal.

In a preferred embodiment of the present invention, the history information includes the presence or absence of the past goal achievement of the viewer or the number of goal achievement.
The target determination processing is characterized by including target determination processing based on the presence or absence of the target achievement or the number of target achievements.
With such a configuration, it is possible to provide predetermined information based on the past achievement of the target by the viewer.

In a preferred embodiment of the present invention, the predetermined information includes an input form for receiving an input of information from a viewer.
With such a configuration, it is possible to display an input form and receive input of information from a viewer.

The present invention is a processing method for improving performance on a website,
Storing a classification in association with a web page included in the website;
Performing a target determination process based on the history information of the viewer who is browsing the website;
Transmitting the display data for superimposing and displaying predetermined information on the web page being browsed by the terminal device of the browser determined to be the target while browsing the website; Run the processor of
The history information includes a movement history of the classification based on movement of the viewer on the web page,
The object determination process includes an object determination process based on the movement history of the classification,
The predetermined information may include a guidance page for guiding to another web page included in the web site.

The present invention is a processing program for improving the performance of a website,
A computer for storing a classification in association with a web page included in the web site;
A means for performing an object determination process based on history information of a viewer who is browsing a website;
A function of transmitting and processing display data for overlappingly displaying predetermined information on a web page being browsed by the terminal device of the browser determined to be the target while browsing the website Let
The history information includes a movement history of the classification based on movement of the viewer on the web page,
The object determination process includes an object determination process based on the movement history of the classification,
The predetermined information may include a guidance page for guiding to another web page included in the web site.

  According to the present invention, it is possible to provide a technique for improving the performance of a website based on the movement between web pages included in the website.

It is a functional block diagram of an information processing system concerning an embodiment of the present invention. It is a hardware block diagram of the information processing server which concerns on embodiment of this invention. It is an example of a screen display of the code display screen in the user terminal which concerns on embodiment of this invention. It is an example of a screen display of the classification setting picture in the user terminal concerning an embodiment of the present invention. It is an example of a screen display of the object setting screen in the user terminal which concerns on embodiment of this invention. It is an example of a screen display of the information setting screen in the user terminal which concerns on embodiment of this invention. It is an example of a screen display in the browser terminal which concerns on embodiment of this invention. It is an example of a screen display of the tying screen in the user terminal concerning the embodiment of the present invention. It is an example of a screen display of the operation setting screen in the user terminal which concerns on embodiment of this invention. It is an example of a screen display of the analysis setting screen in the user terminal which concerns on embodiment of this invention. It is an example of a screen display of the analysis result screen in the user terminal which concerns on embodiment of this invention. It is an example of a screen display of the analysis result screen in the user terminal which concerns on embodiment of this invention. It is a processing flow chart from display of a web page in a visitor terminal concerning an embodiment of the present invention to offer of information. It is a processing flowchart at the time of back and forth occurrence between the classifications in the web page according to the embodiment of the present invention.

  Hereinafter, an information processing system according to the present invention will be described using the drawings. The embodiment described below is an example of the present invention, and the present invention is not limited to the following embodiment, and various configurations can be adopted.

  For example, although the configuration, the operation, and the like of the information processing system are described in the present embodiment, a method, a server device, a computer program, a recording medium, and the like having the same configuration can achieve the same operation and effect. Also, the program may be stored in a recording medium. By using this recording medium, for example, the program can be installed in a computer. Here, the recording medium storing the program may be a non-transitory recording medium such as a CD-ROM.

  In the present embodiment, the user operates or manages a website for sales of goods composed of a plurality of web pages, and provides predetermined information for a predetermined target on the web page. Do. The scope of application of the present invention is not limited to websites for selling goods, but can be applied to various websites designed with a predetermined purpose.

<Overall configuration of information processing system>
FIG. 1 is a diagram showing an outline of an information processing system according to an embodiment of the present invention. The information processing system 1 includes an information processing server 2, a storage unit DB storing necessary information, a browser terminal 3 used by a website browser, and a user terminal 4. Reference numeral 5 indicates a web server that returns page information such as an HTML file of a website in response to a request from the web browser of the browser terminal 3 and displays a web page. Reference numeral 6 denotes an external server that provides an external service (for example, Google Analytics by Google Inc.) that collects, analyzes, and the like information about viewers, history information, and the like.

  The transmission of the HTML file from the web server 5 to the browser terminal 3 and the transmission of the HTML file of the management screen from the information processing server 2 to the user terminal 4 are performed by HTTP (Hyper Text Transfer Protocol). Communication can be performed more safely by using HTTPS (Hypertext Transfer Protocol Secure) instead of HTTP for data transmission and reception.

  The information processing server 2, the browser terminal 3, the user terminal 4, the web server 5, and the external server 6 can be communicated via the network NW.

  In the user terminal 4, by making a request to the information processing server 2, it is possible to display a management screen for managing the judgment condition of the object and the information to be provided to the object.

  In the illustrated example, one or more storage units DB are provided outside the information processing server 2, but the information processing server 2 may include one or more storage units DB. Further, the functional configuration of the information processing server 2 described later may be realized by a plurality of server devices.

<Hardware Configuration of Information Processing Server 2>
FIG. 2 is a diagram showing a hardware configuration of the information processing server 2. The information processing server 2 communicates with an arithmetic unit (CPU 201), a main storage device (RAM 202), an auxiliary storage device (recording device 203) such as an HDD, an SSD, or a flash memory, and an external device via a network NW. A communication device 204, which is an interface to perform, an input device 205, and an output device 206 are provided. Further, the recording device 203 stores an operating system 207 and a processing program 208 for providing information that exhibits its function in cooperation with the operating system 207 and the like.

  The viewer terminal 3 includes a computing unit (CPU), a main storage unit (RAM), an auxiliary storage unit such as an HDD or SSD, a flash memory, various input / output devices including connection means to the network NW, and a website Includes browser software for browsing As the browser terminal 3, various computer devices such as a personal computer, a smartphone terminal, and a mobile phone can be used.

  The user terminal 4 includes an arithmetic unit (CPU), a main storage unit (RAM), an HDD, an SSD, an auxiliary storage unit such as a flash memory, various input / output units including connection means to the network NW, etc. Provide management software for browsing. As the user terminal 4, various computer devices such as a personal computer, a smartphone terminal, and a mobile phone can be used as in the case of the browser terminal 3.

<Functional configuration of information processing system>
The information processing server 2 includes a code generation unit 21, a registration unit 22, a reception unit 23, a transmission unit 24, and an analysis unit 25.

<Information provision script>
When the web browser of the browser terminal 3 receives the HTML file of the web site from the web server 5, the code generation unit 21 generates an information providing script for making an information provision request. FIG. 3 is a screen display example when the management screen (code display screen) is displayed via the web browser of the user terminal 4 and the information providing script (“embedded code” in the illustrated example) is displayed.

  The information providing script in the present embodiment is disposed, for example, in the body tag of the HTML file of each web page constituting the website, and the information providing processing is performed along with the reading of the page in the web browser of the viewer terminal 3 Run In the present embodiment, JavaScript (registered trademark) is used as the script, but the format of the file or script is not limited to this.

  In the present embodiment, the same information providing script generated by the code generation unit 21 is arranged in advance by the user in the HTML file of each web page configuring the web site. The information provision script has user information for specifying a user who provides information, such as an ID for identifying the user.

  The information providing script in the present embodiment requests the web browser of the viewer terminal 3 to output the common processing script file to the information processing server 2 and has a script for executing the process and a cookie control script. doing. In the present embodiment, the receiving unit 23 requests output of a script file including user information and site information for specifying a site to which information such as a URL, a domain, and a directory (domain and directory) of a questionnaire distribution page is provided. Based on the received information, the transmission unit 24 acquires from the storage unit DB the common processing script file associated with the corresponding web site registered by the corresponding user and returns it. The common processing script file includes a connection information request script, a target determination script, a history information transmission script, an information display script, and an information transmission script.

  The cookie control script causes the web browser of the browser terminal 3 to execute cookie information (history information) generation and control processing. In the present embodiment, the cookie information (history information) recorded in the storage unit of the viewer terminal 3 is a viewer base history such as the cumulative number of visits and the number of conversion (CV) experiences, the number of page views, the stay time, Records the presence or absence of a specific page, the referer (visit route to the website), and the like, the behavior-based history of the viewer on the website.

  The target determination script determines the target based on the display conditions of the information display file obtained by the connection information request script and the cookie information (history information) recorded by the cookie control script. When the viewer is determined to be a certain target by the target determination script, the information display script displays information superimposed on the web page based on the corresponding display data.

  The target determination script performs target determination processing based on Cookie information (history information) acquired by the Cookie control script. In the target judgment script, target judgment conditions and information to be provided for each target are set, and when the browser is judged to be a target by the target judgment script, display of predetermined information by the connection information request script A request is sent to the information processing server 2.

  The connection information request script makes an output request for display data to be displayed on the target based on the determination result of the target determination script. The receiving unit 23 receives a display data output request, and the transmitting unit 24 acquires display data for displaying predetermined information from the storage unit DB and returns the display data to the web browser.

  In the present embodiment, the common process script file is acquired using the distribution request script. However, for example, the distribution request script may include the connection information request script and the target determination script. Further, the history information may be transmitted from the browser terminal 3 to the information processing server 2, and the information processing server 2 may execute the object determination process to determine the information to be displayed on the web browser.

  The history information transmission script transmits, to the information processing server 2, history information including a browsing history related to a web page browsed by the browser. The history information is stored in the storage unit DB. The information transmission script causes the browser terminal 3 to execute a process of outputting predetermined information input by the browser to the information processing server 2 or the like. The predetermined information is, for example, a response to a questionnaire, an application for an e-mail magazine (input of an e-mail address or an address), or the like.

  The browsing history and predetermined information do not necessarily have to be output to the information processing server 2. For example, they are output to the external server 6 by an external output script arranged in an HTML file of a web page or a common processing script file. It is also good. Further, it may be configured to be output to both the information processing server 2 and the external server 6.

<Registration of information>
The registration means 22 registers information for performing predetermined information display on the basis of a display request for information from the browser terminal 3. Registration of information is performed from the user terminal 4 via the management screen.

  The registration unit 22 in the present embodiment registers a website (web page) for providing information, registers a category of the web page included in the website for the registered website, and an object judgment process. Perform conditions setting for performing a process, a process of registering a target, a process of registering predetermined information provided to the target, and a process of linking information provided to the registered target and the target And.

  FIG. 4 is a screen display example at the time of processing of registering the classification of the web page included in the website on the management screen (classification setting screen).

  In the present embodiment, on the classification setting screen W1 of the illustrated example, the classification of the web page can be classified, and the web page defined further below can be classified by registering the sub domain and the sub directory via the classification registration unit W11. It is composed of In addition, the number of times of classification transfer, which is used as an index when determining an object, can be set via the change setting unit W12.

  The classification of the web page is, for example, a classification set according to the type of information displayed on the web page, such as “service”, “company information”, “employment information”, and “charge information”. The classification may be set automatically based on analysis of text contained in the web page, a subdirectory of the URL, etc., or may be set based on information specified by the user as in this example. .

  FIG. 5 is a screen display example at the time of registering conditions for performing registration of a target and target determination processing on a management screen (target setting screen).

  In the present embodiment, in the target setting screen W2 of the illustrated example, the target name is set via the target registration unit W21, and the condition for judging the target is settable via the condition setting unit W22. There is.

  In the present embodiment, as the judgment conditions of the object, conditions based on viewers such as the cumulative number of visits and the number of conversion (CV) experiences, the number of page views, the staying time, the presence or absence of browsing of a specific page, the referrer It is configured to be able to be set by combining the condition based on the behavior of the viewer at the time of browsing such as a visit route). In the present embodiment, based on the determination conditions set here, the determination conditions described in the target determination script are set.

  FIG. 6 is a screen display example when information provided to a target is registered on the management screen (information setting screen).

  In the present embodiment, on the information setting screen W3 of the illustrated example, information to be provided to the target is set via the information registration units W31 to W35. In this embodiment, as the information, an image link (information registration unit W31) for transitioning to a predetermined page, a designated page (information registration unit W32), a plurality of article lists (information registration unit W33), and a predetermined by a viewer And a share (information registration unit W35) for setting a link to the website on an SNS, a blog or the like. In the present embodiment, based on the information set here, the information provided to the browser is set according to the determination result of the target determination script.

  FIG. 7 is a screen display example when predetermined information is superimposed and displayed in each display format on the web page displayed by the web browser of the browser terminal 3. FIG. 7A shows an example of screen display when information (image link) is displayed in a modal window display format, and FIG. 7B is an example of screen display when information is displayed on the side. In the present embodiment, two display formats are configured to be selectable, but may be configured to be able to be displayed in another display format to be displayed without overlapping / overlapping the web page.

  FIG. 8 is a screen display example at the time of registering an operation by correlating the set target (target judgment condition) and the information to be provided on the management screen (binding screen).

  In the present embodiment, on the tied screen W4 in the illustrated example, the registered target (“custom target” in the illustrated example) and the information to be provided (“action” in the illustrated example) are linked via the tied registration unit W41, It is configured to be registered as an operation. In addition, as the appearance method, the display format displayed overlapping the web page as illustrated in FIG. 7, the timing of appearance (for example, “when displaying a page”, “after a predetermined time has elapsed”, “move to another page” When trying to "etc." can be set.

  FIG. 9 is a screen display example at the time of registering the association between the target (target determination condition) and the information to be provided on the management screen (operation setting screen).

  In this embodiment, a scenario for improving the performance of the website and a target (a judgment condition of the target) along each scenario are defined in advance as basic settings. On the operation setting screen W5 of the illustrated example, through the preset operation setting unit W51, registration of presence / absence of operation for a previously defined target, display format at the time of providing information, and type of display data to be provided. Is configured to be possible. Further, in the operation setting unit W52, the operation registered via the association registration unit W41 is displayed.

  For example, as a determination condition in the illustrated example, a viewer having one or more conversion (CV) experience numbers is determined as “a user who has CVed in the past”. Further, the “user with CV expectation” is determined using the number of times of transfer between the classes set in the return setting unit W12 as a determination index. In addition, the movement between classifications indicates that after browsing a web page belonging to a predetermined classification C1, the user moves to a web page belonging to another classification C2 and then further browses a web page belonging to the classification C1.

<Analysis of information>
The analysis unit 25 is a unit that analyzes the performance of the website based on the history information acquired from the browser terminal 3 by the history information transmission script. The analysis result is displayed on the user terminal 4 via the web browser.

  FIG. 10 is a screen display example when setting a goal (conversion) in the management screen (analysis setting screen).

  In the present embodiment, the conversion setting is performed via the analysis setting unit W61 of the analysis setting screen W6, and based on that, the analysis result screen is displayed. The analysis setting unit W61 is configured to be able to register a conversion setting, a page to be excluded from conversion, and a reference source. Based on the conversion set here and the analysis period, analysis processing by the analysis means 25 is executed, and an analysis result screen is displayed.

  11 and 12 are screen display examples of the analysis result screen. In the analysis result screen W7 shown in FIG. 11, the web page (analysis result screen W71) with a high conversion contribution rate and the web page (analysis result screen W72) with a high withdrawal rate (bounce rate) are displayed and displayed. There is.

  On the analysis result screen W8 shown in FIG. 12, the summary of the analysis result (analysis result screen W81), the result of the performance analysis for each operation (analysis result screen W82), data of the accessed viewer (analysis result screen W83), information A list (analysis result screen W84) of the information input by the predetermined information user input by the browser is displayed using the transmission script.

  An operation, an object, or the like may be set based on the result of the performance analysis obtained here. For example, based on the movement history of classifications, link movement between classifications and goal achievement, and identify movement between classifications with high number of goal achievements and high achievement rates (lead between classifications) and use for setting of operation Can.

  In addition, based on the movement history of classifications, we analyze linkage between movement, withdrawal rate and bounce rate between the classifications, and immediate bounce of viewers who left in a very short time, and between classifications with high number of withdrawals and withdrawal rates. It is also possible to set and guide an action for guiding to movement between classifications in which the target achievement number and the achievement rate are high (lead between classifications) for a target to be moved.

<Flow of overall processing>
Next, the flow from the display of the web page on the browser terminal 3 to the provision of information will be described using FIG. The web browser of the browser terminal 3 requests the web server 5 to output a web page (step S1). The web server 5 receives the output request of the web page (step S2), and returns the HTML file of the web page to the viewer terminal 3 (step S3).

  The viewer terminal 3 receives the HTML file and displays the web page (step S4). Further, the web browser of the browser terminal 3 makes an output request of the common processing script file to the information processing server 2 by the information provision script included in the HTML file.

  The information processing server 2 receives the output request of the common processing script file (step S5), and returns the common processing script file to the browser terminal 3 based on the user information and the site information (step S6). The browser terminal 3 receives the common processing script file from the information processing server 2 (step S7). In the browser terminal 3, a target determination process is performed (step S8), and when it is determined that the browser is a target, a distribution request for display data is transmitted to the information processing server 2 (step S9).

  The information processing server 2 receives the display data distribution request (step S10), and outputs the display data based on the operation connected to the target (step S11).

  The browser terminal 3 receives display data (step S12). Then, based on the received display data, information is superimposed and displayed on the web page (step S13).

  Further, as necessary, output of history information by a history information transmission script or output of an information transmission script of predetermined information input by a viewer is performed (step S14). The information processing server 2 receives the information transmitted from the browser terminal 3 (step S15), and stores the information in the storage unit DB (step S16).

<Flow of display processing of information according to classification>
Next, the flow of display of information at the time of back and forth occurrence between classifications on the web page will be described using FIG. In the present embodiment, the non-display flag of the display data is set according to whether or not conversion is achieved, but one or more conditions are set instead of or in addition to the non-display flag. It does not matter.

  As conditions for setting the non-display flag, for example, user-based conditions such as cumulative visits to the website, presence / absence of conversion, and number of page views (number of movements between pages) in one visit The non-display flag may be set by combining one or more of the cumulative stay time on a website, the stay time on a predetermined web page, the presence or absence of browsing of a specific page, and visit-based conditions such as a referrer.

  First, in step S21, the user sets classifications for each web page included in the website through the registration unit 22. In step S22, when the web browser of the browser terminal 3 accesses the website, the cookie control script causes the browser cookie to record the classification related to the web page being browsed, and records the browsing history of the classification.

  The target determination script causes the browser terminal 3 to perform target determination processing based on the browser cookie. Here, when it is determined that the transition of classification has occurred (Yes in step S23 (Y)), it is determined whether or not conversion has been achieved (step S24).

  If the conversion has been achieved (Yes (Y) in step S24), the display data non-display flag is set, so it is not determined in the target determination process as the target, and the process ends without displaying the display data. (Step S26). For example, as a non-display flag, it is possible to use, as a determination index, the presence or absence of conversion achievement included in history information.

  When the conversion has not been achieved (No in step S24), the target determination script determines that the target is the target, and the connection information request script requests display data and the information display script displays information.

  When the conversion is achieved, the cookie control script records the history information of the conversion completion in the browser cookie (Yes (Y) in step S27), and the display data hidden flag is set for the relevant viewer. Be done.

  According to the present invention, based on the transition between web pages included in the web site, presenting information for guiding to another web page in the web site and contributing to the improvement of the achievement of the purpose It becomes possible. Also, information can be provided to the viewer based on the transition between classifications by the viewer, and conversion can be appealed.

  In addition, it is possible to manage the classification of the target determined based on the history information of the browser and the information to be provided to each target in association with each other.

  Web pages can also be classified to analyze movement between meaningful classifications, such as leads with high conversion rates, based on classification movement history. Based on the movement history of classifications, movement between classifications, such as wires having a strong tendency to withdraw can be analyzed.

1 information processing system 2 information processing server 21 code generation means 22 registration means 23 reception means 24 transmission means 25 analysis means 201 CPU
202 RAM
203 recording device 204 communication device 205 input device 206 output device 207 OS
208 processing program 3 reader terminal 4 user terminal 5 web server 6 external server DB storage unit NW network

Claims (9)

An information processing system for improving the performance of websites,
A unit for storing a classification in association with a web page included in the website;
A means for performing a condition setting process for performing an object determination process based on history information of a browser who is browsing a website;
Means for transmitting and processing display data for displaying predetermined information superimposed on the web page being browsed by the terminal device of the browser determined to be the target while browsing the website; ,
The history information includes a movement history of the classification based on movement of the viewer on the web page,
The target determination process includes determination based on the movement history of the classification,
The information processing system, wherein the predetermined information includes a guide page for guiding to another web page included in the website.   The information processing system according to claim 1, wherein the target judgment processing based on the movement history of the classification includes the number of movements between the classifications as a judgment index.   Means for registering and associating one or more target segments determined based on the history information of the browser in the target determination processing with predetermined information to be displayed for each target segment The information processing system according to claim 1, further comprising:   Means for linking movement between targets and goal achievement based on the movement history of the classification, and analyzing the movement between significant numbers of the goal achievement number or the achievement rate, is further provided. The information processing system according to any one of 3.   Linking movement and departure between classifications based on the movement history of the classification, and significant classification of the target achievement number or achievement rate for a viewer who moves between significant classifications of the withdrawal number or withdrawal rate 5. The information processing system according to claim 4, wherein the display data for displaying the guidance page so as to be superimposed on the web page included in the web page group browsed at the time of movement is transmitted. The history information includes the presence or the number of achievements of the past goal of the viewer,
The information processing system according to any one of claims 1 to 5, wherein the target determination processing includes target determination processing based on the presence or absence of the target achievement or the number of target achievements.   The information processing system according to any one of claims 1 to 6, wherein the predetermined information includes an input form for receiving an input of information from a viewer. A processing method to improve the performance of a website,
Storing a classification in association with a web page included in the website;
Performing a target determination process based on the history information of the viewer who is browsing the website;
Transmitting the display data for superimposing and displaying predetermined information on the web page being browsed by the terminal device of the browser determined to be the target while browsing the website; Run the processor of
The history information includes a movement history of the classification based on movement of the viewer on the web page,
The object determination process includes an object determination process based on the movement history of the classification,
The processing method, wherein the predetermined information includes a guiding page for guiding to another web page included in the web site. A processing program for improving the performance of websites,
A computer for storing a classification in association with a web page included in the web site;
A means for performing an object determination process based on history information of a viewer who is browsing a website;
A function of transmitting and processing display data for overlappingly displaying predetermined information on a web page being browsed by the terminal device of the browser determined to be the target while browsing the website Let
The history information includes a movement history of the classification based on movement of the viewer on the web page,
The object determination process includes an object determination process based on the movement history of the classification,
The processing program, wherein the predetermined information includes a guidance page for guiding to another web page included in the web site.