JP2005190449A - Method for displaying moving image commercial during authentication process in internet connection; and advertisement system related to method for updating it - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To display commercial information transmitted from a provider in real time and with a moving image for several tens of seconds necessary for the Internet connection. <P>SOLUTION: The provider previously stores data of moving image commercials provided from an advertiser; when initial connection is made from a user to the provider, the data are transmitted by a background process during the connection and stored in a memory of a computer of the user; and in process of the next authentication, the computer of the user receives transmission of new data immediately after the connection while displaying the previously stored moving picture commercial and stores the latest data. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

Detailed Description of the Invention

The present invention relates to an advertising system that can display moving picture commercials using the time required for the authentication procedure when connecting to the Internet because it takes several tens of seconds.

Although advertisements using the Internet are still widely used, including still images and videos, the method is to display commercial information sequentially after the authentication procedure is completed and access to the provider is completed. .

Problems to be solved by the invention

  The conventional method displays the commercial information after connecting with the provider, so the commercial information cannot be displayed during the tens of seconds required for the Internet connection. In addition, since the commercial information sent from the provider is displayed in real time, it is complicated as it is broadcast on TV due to the problem of communication speed inherent in today's communication systems and the limitation of video processing capacity due to computer performance. Video commercials cannot be displayed.

Since no other information flows during the connection authentication procedure that takes several tens of seconds, the advertising effect is extremely large if a moving picture commercial can be played during this time.
An object of the present invention is to display a moving image commercial at the time of authentication such as when connected to the Internet and when connected to a pay site.

Means to solve the problem

  In order to achieve the above object, the present invention stocks the video commercial data provided by the provider in advance from the provider, and when the user first connects to the provider, the right data is displayed during the connection. Is sent to the user's computer's memory, and the video commercial is displayed during the next authentication procedure. The next time, during the authentication procedure, the user's computer displays the previous video commercial stock. Immediately after connection, new data is transmitted from the provider, and the latest data is stocked.

  The provider contracts with the advertiser in advance, and receives the data of the moving image commercial that is broadcast on the television or the like. At this time, it is possible to freely decide which video commercial is transmitted for what frequency or how many accesses by a contract between the provider and the advertiser.

  When the provider receives a connection from the user, the provider transmits the video commercial data to the user's computer through background processing (processing not displayed on the screen). The user's computer stocks the transmitted data.

  After the authentication on the right, when the user connects to a paid site or when connecting to the provider again at another opportunity, the user's computer displays the previously stocked video commercial on the screen at the time of the authentication. When the authentication procedure is completed, the video commercial is also terminated.

  As soon as the authentication procedure is completed and the connection is completed, new video commercial data is transmitted from the provider and stocked on the user's computer. In this way, video commercial data is updated each time a connection is made.

  The provider contracts with the advertiser and receives provision of video commercial data in advance. The provider sends video commercial data to the user's computer in the background for each connection from the user, and stocks the data.

  Once the data has been stocked as described above, if a connection / authentication procedure is subsequently performed by the user, a video commercial is displayed based on the commercial data stocked during the previous connection / authentication procedure. . Each time connection is made, the latest video commercial data is transmitted and stored.

The invention's effect

  The present invention has the following effects.

  Since the video commercial can be displayed during the waiting time of connection / authentication of several tens of seconds that the user is spending at random, a great advertising effect can be expected.

  Since the data accumulated in advance in the background processing is displayed later, a large amount of information can be sent, and as a result, the quality of moving picture commercials and the like is remarkably improved.

  The advertiser can use the user information held by the provider to perform the commercial according to the user's preference or by narrowing down the user.

It is drawing explaining the flow of a series of processes.

Claims (2)

When the user connects to the Internet, the commercial data received from the advertiser at the provider and stocked in advance is sent to the user in the background, and the commercial is displayed on the user's computer screen during the subsequent authentication process. Advertising system When the user connects to the Internet, the video commercial data received from the advertiser at the provider and stocked in advance is sent to the user in the background, and the video commercial is displayed on the user's computer screen during the subsequent authentication process. Advertising system to display

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