CN112203120A - Advertisement transmission method and equipment - Google Patents
Advertisement transmission method and equipment Download PDFInfo
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- CN112203120A CN112203120A CN202011057992.3A CN202011057992A CN112203120A CN 112203120 A CN112203120 A CN 112203120A CN 202011057992 A CN202011057992 A CN 202011057992A CN 112203120 A CN112203120 A CN 112203120A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L12/00—Data switching networks
- H04L12/02—Details
- H04L12/16—Arrangements for providing special services to substations
- H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
- H04L12/1859—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/06—Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
- H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4314—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
- H04N21/643—Communication protocols
Abstract
The application discloses a transmission method and equipment of advertisements, wherein the transmission method comprises the following steps: the equipment receives a protocol data packet encapsulated with advertisements; the protocol data packet includes: playing strategy of the advertisement, downloading address of the advertisement and ID of the equipment; the equipment decapsulates the protocol data packet to obtain a download address of the advertisement; and the equipment downloads the compressed packet containing the advertisement from the server according to the download address of the advertisement, decompresses the compressed packet containing the advertisement, and plays the advertisement according to the playing strategy of the advertisement if the playing strategy of the advertisement and the ID of the equipment are obtained besides the second advertisement. By adopting the method and the device, the equipment can remotely receive and play the advertisement sent by the server, can remotely receive the control instruction sent by the server, and can execute specific operation according to the control instruction.
Description
Technical Field
The present application relates to the field of digital transmission technologies, and in particular, to a method and an apparatus for transmitting advertisements.
Background
Currently, the transmission and display modes of the advertisement are relatively single, for example, through manual transmission of the advertisement, a single advertisement picture or a single advertisement video is displayed on a full screen of the device, and the user experience is low.
Disclosure of Invention
Based on the above existing problems and the defects of the prior art, the application provides a method and a device for transmitting an advertisement, wherein the device can remotely receive and play the advertisement sent by the server, can remotely receive a control instruction sent by the server, and can execute a specific operation (such as restarting or shutting down the device or capturing a screen of a display screen of the device) according to the control instruction.
In a first aspect, the present application provides a method for transmitting an advertisement, including:
the server generates an advertisement;
the server sends the protocol data packet encapsulated with the advertisement to equipment; the protocol data packet comprises: the download address of the advertisement, the playing strategy of the advertisement and the ID of the equipment.
In a second aspect, the present application provides another advertisement transmission method, including:
the equipment receives a protocol data packet encapsulated with advertisements; the protocol data packet comprises: the playing strategy of the advertisement, the downloading address of the advertisement and the ID of the equipment;
the equipment decapsulates the protocol data packet to obtain a download address of the advertisement;
and the equipment downloads the compressed package comprising the advertisement from a server according to the download address of the advertisement.
In a third aspect, the present application provides an apparatus comprising:
a memory for storing application program instructions and a processor coupled to the memory, the processor being configured to invoke the application program instructions and perform the method of delivering advertisements of the first aspect.
Compared with the prior art, the application provides a method and equipment for transmitting advertisements. The transmission method comprises the following steps: the server generates an advertisement; the server sends the protocol data packet encapsulated with the advertisement to the equipment; the protocol data packet includes: the download address of the advertisement, the play strategy of the advertisement, and the ID of the device. By adopting the method and the device, the device can remotely receive and play the advertisement sent by the server, can remotely receive the control instruction sent by the server, and can execute specific operations (such as restarting and shutting down the device or screenshot of a display picture of the device) according to the control instruction.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
FIG. 1 is a schematic diagram of a method of transmitting an advertisement provided herein;
FIG. 2 is a schematic diagram of an advertising module provided herein;
FIG. 3 is a schematic diagram of another advertising module provided herein;
FIG. 4 is a schematic diagram of yet another advertising module provided herein;
FIG. 5 is a schematic diagram of yet another advertising module provided herein;
FIG. 6 is a schematic diagram of another method of delivering advertisements provided herein;
fig. 7 is a schematic diagram of an apparatus for advertisement delivery provided herein.
Detailed Description
The technical solutions in the present application will be described clearly and completely with reference to the accompanying drawings in the present application, and it is obvious that the described embodiments are some, not all embodiments of the present application.
Referring to fig. 1, which is a schematic flow chart of a method for transmitting an advertisement provided in the present application, as shown in fig. 1, the method may include, but is not limited to, the following steps:
s101, the server generates advertisements.
In the embodiment of the application, the server can edit the acquired audio and video data into the advertisement on the advertisement module; the audio and video data may include, but is not limited to: such as text, data, sound, graphics, image or video (such as high definition video with 1080P, 4K or 8K resolution and 30FPS or 60FPS frame rate), etc. The audio-visual data may also include, but is not limited to, the following features: high Dynamic Range hdr (high Dynamic Range imaging).
It should be noted that the advertisement module may include, but is not limited to: the system comprises a plurality of different controls such as a picture control, a video control, a link control, an audio control, a weather control, a background color control, a clock control and the like, and an editing area.
It should be noted that when the picture control receives an input operation (e.g., clicking) from the user, the server may add an advertisement picture (e.g., a promotional advertisement picture of the extender) to the editing area through the picture control; when the video control receives the input operation of the user, the server can add the advertisement video (such as the propaganda advertisement video of the extender) to the editing area through the video control; when the link control receives input operation of a user, the server can add advertisement links (such as sales of the extender and promotion of a website) to the editing area through the link control; when the audio control receives the input operation of the user, the server can add the advertisement audio (such as background music of the advertised picture) to the editing area through the audio control; when the weather control element receives input operation of a user, the server can add weather to the editing area through the weather control element; when the clock control receives the input operation of the user, the server can add the clock (such as the current time of the Beijing time zone) to the editing area through the clock control; when the background color control receives the input operation of the user, the server can add the background color (such as setting the background color of the advertisement picture to red) to the editing area through the background color control.
That is, the server may, in addition to editing the advertisement video in the editing area on the advertisement module based on the video control on the advertisement template, add the advertisement link to the editing area on the advertisement module based on the link control on the advertisement template, add the clock information to the editing area on the advertisement module based on the clock control on the advertisement template, and so on.
It should be noted that the advertisement module may include, but is not limited to: the editing area in a full screen form, two independent editing areas in a secondary split screen and four independent editing areas in a four-split screen.
Fig. 2 is a schematic diagram illustrating an advertisement module, and as shown in fig. 2, the advertisement module includes: an editing area in full screen form. When a control (such as a video control) of the advertisement module receives an instruction input (such as clicking) by a user, the server can edit the acquired audio and video data on the advertisement module to obtain the advertisement.
FIG. 3 illustrates a schematic diagram of another advertising module. As shown in fig. 3, the advertisement module includes: when the server edits the advertisement in one editing area (such as the upper screen area of the double split screen in the horizontal screen form) of the two-screen editing areas on the advertisement template, the advertisement cannot be edited in the other editing area (such as the lower screen area of the double split screen in the horizontal screen form) of the two-screen editing areas at the same time.
FIG. 4 illustrates a schematic diagram of yet another advertising module. As shown in fig. 4, the advertisement module includes: when the server edits the advertisement in one editing area (such as the right screen area of the vertical screen type double split screen) of the two editing areas on the advertisement template, the advertisement cannot be edited in the other editing area (such as the left screen area of the vertical screen type double split screen) of the two editing areas at the same time.
FIG. 5 illustrates a schematic diagram of yet another advertising module. As shown in fig. 5, the advertisement module includes: when the server edits the advertisement in one of the four divided screen editing areas (such as the upper right screen area of the four divided screen) on the advertisement template, the advertisement cannot be edited in the other three editing areas (such as the upper left screen area, the lower left screen area and the lower right screen area of the four divided screen) of the four divided screen editing areas simultaneously.
It should be noted that the advertisement may include, but is not limited to: commercial advertisements such as electronic products, beauty products, real estate and education, and non-commercial advertisements such as city image promotion and Olympic games.
S102, the server sends the protocol data packet encapsulated with the advertisement to the equipment.
In the embodiment of the present application, the protocol data packet includes: the download address of the advertisement, the play strategy of the advertisement, and the id (identification) of the device. Wherein, the download address of the advertisement may include: a routing address (e.g., a web site) where the advertisement is downloaded to the device from a server. The advertisement play strategy may include, but is not limited to: the playing time period of the advertisement (such as: 9:00AM-9:30AM on Monday between 2020.5.1 days-2020.7.5 days), the screen mode in which the advertisement is played (such as: playing on the upper part of the full screen, the two-divided screen in the horizontal screen form or playing on the upper left corner part of the four-divided screen). The ID of the device may include: the unique code of the device (i.e., the unique identification code of the device).
It should be noted that, the server sends the protocol data packet encapsulated with the advertisement to the device, including:
the server may encapsulate the advertisement by using a HyperText Transfer Protocol (HTTP), obtain a Protocol packet, and send the Protocol packet to the device.
It should be noted that before the server sends the protocol data packet encapsulated with the advertisement to the device, the following steps may be included, but not limited to:
step 1: the server sends the trigger information carrying the ID of the equipment to the equipment through a WebSocket port based on a WebSocket protocol;
step 2: after the device receives the trigger information of the ID of the carrying device, the server receives advertisement downloading request information of the ID of the carrying device sent by the device based on an HTTP protocol, wherein the advertisement downloading request information is used for requesting the device to access an advertisement acquisition interface (namely a routing address) of the server.
The apparatus comprises: a first device, a second device;
the server sends the protocol data packet encapsulated with the advertisement to the equipment, and the method comprises the following steps:
and the server respectively sends the protocol data packets encapsulated with the advertisements to the first equipment and the second equipment based on the HTTP.
It should be noted that when the apparatus comprises: when the first device and the second device are in use,
before the server sends the protocol data packet encapsulated with the advertisement to the first device and the second device, the method may further include, but is not limited to, the following steps:
step 1: the server sends the trigger information carrying the ID of the first equipment to the first equipment based on a WebSocket protocol; sending the trigger information carrying the ID of the second equipment to the second equipment based on a WebSocket protocol;
step 2: after the first equipment receives the trigger information carrying the ID of the first equipment, the server receives advertisement downloading request information carrying the ID of the first equipment and sent by the first equipment; and after the second equipment receives the trigger information carrying the ID of the second equipment, the server receives advertisement downloading request information carrying the ID of the second equipment and sent by the second equipment.
It should be noted that when the advertisement includes: first advertisement and second advertisement;
the server sends the protocol data packet encapsulated with the advertisement to the equipment, and the method can comprise the following steps:
the server respectively sends a first protocol data packet encapsulated with a first advertisement and a second protocol data packet encapsulated with a second advertisement to the equipment; the first protocol packet includes: the downloading address of the first advertisement, the playing strategy of the first advertisement and the ID of the equipment; the second protocol packet includes: the download address of the second advertisement, the play strategy of the second advertisement and the ID of the device.
It should be noted that the transmission method may further include the following steps:
the server sends the protocol data packet encapsulated with the control instruction to the equipment, wherein the control instruction comprises the following steps: instructions for controlling the device (e.g., instructions to restart or shut down the device) or instructions for controlling an advertisement in the device (e.g., instructions to delete an advertisement in the device).
The server sends the protocol data packet encapsulated with the control instruction to the device, which may include but is not limited to:
and the server sends the protocol data packet in which the control instruction and the ID of the equipment are packaged to the equipment based on the WebSocket protocol.
When the apparatus comprises: when the first device and the second device are in use,
the server sends the protocol data packet encapsulated with the control instruction to the device, which may include but is not limited to:
the server respectively sends the protocol data packets encapsulated with the control instructions to the first equipment and the second equipment based on a WebSocket protocol;
the control instruction may include, but is not limited to: the method comprises the steps of restarting the equipment, adjusting the volume of the equipment, acquiring a picture displayed by the equipment, timing on-off the equipment, rotating a screen of the equipment by a fixed angle, setting a display time zone of a clock in the equipment or acquiring equipment information.
It should be noted that, the sending of the protocol data packet encapsulated with the control instruction by the server to the device may include, but is not limited to, the following steps:
the server respectively sends the protocol data packet encapsulated with the first control instruction based on the WebSocket protocol and the protocol data packet encapsulated with the second control instruction based on the WebSocket protocol to the equipment; the first control instruction may be an instruction for controlling a first advertisement in the device (e.g., deleting the first advertisement in the device); the second control instructions may be instructions for controlling a second advertisement in the device (e.g., deleting the second advertisement in the device).
It should be noted that fig. 2-5 are only used for explaining the embodiments of the present application and should not limit the present application.
Referring to fig. 6, which is a flowchart illustrating a method for transmitting an advertisement according to the present application, as shown in fig. 6, the method may include, but is not limited to, the following steps:
s601, the equipment receives the protocol data packet encapsulated with the advertisement.
Specifically, the device receives the protocol packet encapsulated with the advertisement, which may include, but is not limited to, the following ways:
mode 1: the equipment receives a protocol data packet which is sent by a server through an HTTP and is encapsulated with advertisements;
mode 2: the device receives the protocol data packet encapsulated with the advertisement from a storage device (such as a U disk).
Protocol packets may include, but are not limited to: the playing strategy of the advertisement, the downloading address of the advertisement and the ID of the equipment.
It should be noted that details regarding the advertisement playing strategy, the advertisement downloading address and the device ID can be found in the embodiment described in fig. 1, and are not described herein again.
S602, the equipment decapsulates the protocol data packet to obtain a download address of the advertisement.
In the embodiment of the application, the equipment can decapsulate the received protocol data packet based on the HTTP protocol to obtain the download address of the advertisement; the advertisement download address is used for the equipment to download the advertisement from the server or the cloud database of the server.
It should be noted that, after the device decapsulates the protocol data packet, the following steps may be included, but are not limited to:
the device obtains the playing strategy of the advertisement and the ID of the device.
When the advertisement includes: when the first advertisement and the second advertisement are used,
the device receiving the protocol packet encapsulated with the advertisement may include, but is not limited to, the following steps:
the method comprises the steps that equipment receives a first protocol data packet encapsulated with a first advertisement and a second protocol data packet encapsulated with a second advertisement; wherein the first protocol data packet includes: the downloading address of the first advertisement, the playing strategy of the first advertisement and the ID of the equipment; the second protocol packet includes: the download address of the second advertisement, the play strategy of the second advertisement and the ID of the device.
The device decapsulates the protocol packet to obtain the download address of the advertisement, which may include but is not limited to the following steps:
the device decapsulates the first protocol data packet to obtain a download address of the first advertisement, and the device decapsulates the second protocol data packet to obtain a download address of the second advertisement.
After the device decapsulates the first protocol data packet, the method may further include, but is not limited to, the following steps:
the equipment obtains a playing strategy of the first advertisement and the ID of the equipment; and the number of the first and second groups,
after the device decapsulates the second protocol data packet, the method may further include the following steps:
the device obtains the playing strategy of the second advertisement and the ID of the device.
S603, the device downloads the compressed package containing the advertisement from the server according to the download address of the advertisement.
In the embodiment of the present application, the compressed package of the advertisement may include, but is not limited to: the compressed package in the ZIP compressed file format, the RAR compressed file format or the 7Z compressed file format.
After the device downloads the compressed package including the advertisement from the server according to the download address of the advertisement, the method may further include, but is not limited to:
the device decompresses the compressed packet including the advertisement to obtain the specific playing strategy of the advertisement and the specific ID of the device besides the advertisement;
and if the specific playing strategy is the same as the playing strategy and the specific ID is the same as the ID, playing the advertisement according to the playing strategy.
When the advertisement includes: when the first advertisement and the second advertisement are used,
the device downloads the compressed package including the advertisement from the server according to the download address of the advertisement, which may include, but is not limited to, the following steps:
the device downloads a compressed packet including the first advertisement from the server or a cloud database of the server according to the download address of the first advertisement; and the device downloads the compressed package including the second advertisement from the server according to the download address of the second advertisement.
It should be noted that after the device downloads the compressed package including the first advertisement from the server according to the download address of the first advertisement, the following steps may be further included:
the device decompresses the compressed packet including the first advertisement and, if not already available,
obtaining a first playing strategy of the first advertisement and a first ID of the equipment;
and if the first playing strategy of the first advertisement is the same as the playing strategy of the first advertisement and the first ID is the same as the ID, playing the first advertisement according to the playing strategy of the first advertisement.
Alternatively, the first and second electrodes may be,
after the device downloads the compressed package including the second advertisement from the server according to the download address of the second advertisement, the device may further include the steps of:
the device decompresses the compressed packet including the second advertisement, and if the compressed packet includes the second advertisement, a second playing strategy of the second advertisement and a second ID of the device are obtained; and if the second playing strategy of the second advertisement is the same as the playing strategy of the second advertisement and the second ID is the same as the ID, playing the second advertisement according to the playing strategy of the second advertisement.
For example, the device plays or displays the first advertisement and the second advertisement on the device or a display device connected with the device according to a playing strategy of the first advertisement (for example, when the display screen of the device is in a cross screen type of split screen, the first advertisement is played in an upper screen area of the split screen for a fixed time interval) and a playing strategy of the second advertisement (for example, when the display screen of the device is in the cross screen type of split screen, the second advertisement is played in a lower screen area of the split screen for a fixed time interval).
It should be noted that the definition or explanation not set forth in the embodiment of the method of fig. 6 is please refer to the embodiment of the method of fig. 1, and is not repeated here.
The application provides a device for transmitting advertisements, which can be used for realizing the method for transmitting the advertisements in the embodiment of fig. 6. The apparatus for transmitting advertisements shown in fig. 7 may be used to perform the description in the embodiment of fig. 6.
As shown in fig. 7, the device 7 may include, but is not limited to: a memory 72 and a processor 81 coupled to the memory 72.
The memory 72 may specifically include: an application program instruction;
Specifically, the processor 71 may be configured to:
decapsulating the received protocol data packet to obtain a download address of the advertisement;
it should be noted that the processor 71 is configured to: besides the download address of the advertisement, the playing strategy of the advertisement and the ID of the equipment can also be obtained after the received protocol data packet is unpacked.
More specifically, when the advertisement includes: when the first advertisement and the second advertisement are used,
after the device 7 receives the first protocol data packet encapsulating the first advertisement and the second protocol data packet encapsulating the second advertisement, the processor 71 is configured to: decapsulating the first protocol data packet to obtain a download address of the first advertisement, a play strategy of the first advertisement and an ID of the device; and decapsulating the second protocol data packet to obtain a download address of the second advertisement, a play strategy of the second advertisement, and an ID of the device.
The processor 71 is further configured to:
after downloading the compressed packet containing the advertisement from the server according to the downloading address of the advertisement, decompressing the compressed packet containing the advertisement to obtain the advertisement, a specific playing strategy of the advertisement and a specific ID of the equipment;
and if the specific playing strategy is judged to be the same as the playing strategy and the specific ID is the same as the ID, playing the advertisement according to the playing strategy.
When the advertisement includes: when the first advertisement and the second advertisement are used,
a processor 71 operable to:
downloading a compressed packet including the first advertisement from the server or a cloud database of the server according to the download address of the first advertisement; and the device downloads the compressed package including the second advertisement from the server according to the download address of the second advertisement.
The processor 71 is further configured to:
after downloading the compressed package including the first advertisement from the server according to the download address of the first advertisement,
decompressing a compressed packet including a first advertisement, and if the first advertisement is obtained, a first playing strategy of the first advertisement and a first ID of the device;
and if the first playing strategy of the first advertisement is judged to be the same as the playing strategy of the first advertisement and the first ID is judged to be the same as the ID, playing the first advertisement according to the playing strategy of the first advertisement.
A processor 71 operable to:
and after downloading the compressed packet comprising the second advertisement from the server according to the download address of the second advertisement, decompressing the compressed packet comprising the second advertisement, and if the second advertisement is obtained, a second playing strategy of the second advertisement and a second ID of the equipment.
And if the second playing strategy of the second advertisement is judged to be the same as the playing strategy of the second advertisement and the second ID is the same as the ID, playing the second advertisement according to the playing strategy of the second advertisement.
It should be understood that the device 7 is only one example provided by the embodiments of the present application, and that the device 7 may have more or less components than shown, may combine two or more components, or may have a different configuration implementation of the components.
It can be understood that, regarding the specific implementation of the functional components included in the device 7 of fig. 7, reference may be made to the embodiment of fig. 6, which is not described herein again.
Those of ordinary skill in the art will appreciate that the components and algorithm steps of the examples described in connection with the embodiments disclosed herein may be embodied in electronic hardware, computer software, or combinations of both, and that the components and steps of the examples have been described in a functional general in the foregoing description for the purpose of illustrating clearly the interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working process of the above-described device may refer to the corresponding process in the foregoing method embodiment, and is not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed apparatus or method may be implemented in other ways. For example, the components and steps of the various examples are described. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the apparatus into only one logical functional division may be implemented in another way, for example, a plurality of modules or components may be combined or integrated into another apparatus, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices, apparatuses or modules, and may also be an electrical, mechanical or other form of connection.
In addition, functional components in the embodiments of the present application may be integrated into one processor, or each component may exist alone physically. The integrated components can be realized in a hardware form, and can also be realized in a software functional module form.
The integrated components, if implemented in the form of software functional modules and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be substantially or partially contributed by the prior art, or all or part of the technical solution may be embodied in a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
While the invention has been described with reference to specific embodiments, the scope of the invention is not limited thereto, and those skilled in the art can easily conceive various equivalent modifications or substitutions within the technical scope of the invention. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.
Claims (14)
1. The advertisement transmission method is characterized by comprising the following steps:
the server generates an advertisement;
the server sends the protocol data packet encapsulated with the advertisement to equipment; wherein the protocol data packet comprises: the download address of the advertisement, the playing strategy of the advertisement and the ID of the equipment.
2. The transmission method of claim 1,
the server generates an advertisement, comprising:
and the server edits the acquired audio and video data into advertisements on the advertisement module.
3. The transmission method of claim 1,
the apparatus comprises: a first device, a second device;
the server sends the protocol data packet encapsulated with the advertisement to the equipment, and the method comprises the following steps:
and the server respectively sends the protocol data packets encapsulated with the advertisements to the first equipment and the second equipment.
4. The transmission method of claim 1, further comprising:
the server sends a protocol data packet encapsulated with a control instruction to the equipment, wherein the control instruction comprises: instructions for controlling the device or instructions for controlling advertising in the device.
5. The transmission method of claim 1,
the advertisement includes: a first advertisement, a second advertisement;
the server sends the protocol data packet encapsulated with the advertisement to the equipment, and the method comprises the following steps:
the server respectively sends a first protocol data packet encapsulated with the first advertisement and a second protocol data packet encapsulated with the second advertisement to equipment; wherein the first protocol packet comprises: the downloading address of the first advertisement, the playing strategy of the first advertisement and the ID of the equipment; wherein the second protocol data packet comprises: the download address of the second advertisement, the playing strategy of the second advertisement and the ID of the equipment.
6. The advertisement transmission method is characterized by comprising the following steps:
the equipment receives a protocol data packet encapsulated with advertisements; the protocol data packet comprises: the playing strategy of the advertisement, the downloading address of the advertisement and the ID of the equipment;
the equipment decapsulates the protocol data packet to obtain a download address of the advertisement;
and the equipment downloads the compressed package comprising the advertisement from a server according to the download address of the advertisement.
7. The transmission method of claim 6,
after the device decapsulates the protocol data packet, the method further includes:
and the equipment obtains the playing strategy of the advertisement and the ID of the equipment.
8. The transmission method of claim 7,
after the device downloads the compressed package including the advertisement from the server according to the download address of the advertisement, the device further includes:
the device decompresses the compressed packet including the advertisement to obtain the specific playing strategy of the advertisement and the specific ID of the device besides the advertisement;
and if the specific playing strategy is the same as the playing strategy and the specific ID is the same as the ID, playing the advertisement according to the playing strategy.
9. The transmission method of claim 6,
the advertisement includes: a first advertisement, a second advertisement;
the device receives a protocol data packet encapsulated with an advertisement, comprising:
the equipment receives a first protocol data packet encapsulated with the first advertisement and a second protocol data packet encapsulated with the second advertisement; the first protocol data packet comprises: the downloading address of the first advertisement, the playing strategy of the first advertisement and the ID of the equipment; the second protocol data packet comprises: the download address of the second advertisement, the playing strategy of the second advertisement and the ID of the equipment.
10. The transmission method of claim 9,
the device decapsulates the protocol data packet to obtain a download address of the advertisement, including:
and the equipment decapsulates the first protocol data packet to obtain a download address of the first advertisement, and the equipment decapsulates the second protocol data packet to obtain a download address of the second advertisement.
11. The transmission method of claim 9,
after the device decapsulates the first protocol data packet, the method further includes:
the equipment obtains the playing strategy of the first advertisement and the ID of the equipment; and the number of the first and second groups,
after the device decapsulates the second protocol data packet, the method further includes:
and the equipment obtains the playing strategy of the second advertisement and the ID of the equipment.
12. The transmission method of claim 11,
the device downloads a compressed package including the advertisement from a server according to the download address of the advertisement, and includes:
the equipment downloads a compressed package comprising the first advertisement from a server according to the download address of the first advertisement; and the device downloads the compressed package including the second advertisement from the server according to the download address of the second advertisement.
13. The transmission method of claim 12, further comprising:
after the device downloads the compressed packet including the first advertisement from the server according to the download address of the first advertisement, the device further includes:
the equipment decompresses the compressed packet comprising the first advertisement to obtain a first playing strategy of the first advertisement and a first ID of the equipment besides the first advertisement;
if the first playing strategy of the first advertisement is the same as the playing strategy of the first advertisement and the first ID is the same as the ID, playing the first advertisement according to the playing strategy of the first advertisement;
alternatively, the first and second electrodes may be,
after the device downloads the compressed packet including the second advertisement from the server according to the download address of the second advertisement, the device further includes:
the equipment decompresses the compressed packet comprising the second advertisement to obtain a second playing strategy of the second advertisement and a second ID of the equipment besides the second advertisement;
and if the second playing strategy of the second advertisement is the same as the playing strategy of the second advertisement and the second ID is the same as the ID, playing the second advertisement according to the playing strategy of the second advertisement.
14. An apparatus, comprising: a memory for storing application program instructions and a processor coupled to the memory, the processor configured to invoke the application program instructions to perform the transfer method of claims 6-13.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011057992.3A CN112203120A (en) | 2020-09-30 | 2020-09-30 | Advertisement transmission method and equipment |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011057992.3A CN112203120A (en) | 2020-09-30 | 2020-09-30 | Advertisement transmission method and equipment |
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| CN112203120A true CN112203120A (en) | 2021-01-08 |
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| CN202011057992.3A Pending CN112203120A (en) | 2020-09-30 | 2020-09-30 | Advertisement transmission method and equipment |
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Cited By (1)
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| CN113535107A (en) * | 2021-07-20 | 2021-10-22 | 深圳思特顺科技有限公司 | Control system of display equipment |
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