JP2005164858A - Server, advertisement transmission control method, and vehicle and advertisement billboard system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To furthermore improve the propaganda effect of an advertisement by means of vehicles. <P>SOLUTION: A server 10 includes; an advertisement database 11; location information reception part 12 for receiving location information of a plurality of vehicles 20; a determination rule database 13 wherein determination rules about mutually associated advertisements to be posted on the plurality of vehicles 20 are stored in accordance with locations of the plurality of vehicles 20; an advertisement determination part 14 for determining advertisements to be posted in the plurality of vehicles 20, from location information of the plurality of vehicles 20 on the basis of determination rules; and an advertisement transmission part 15. Each vehicle 20 includes a tire 21, a location information acquisition part 22 for acquiring location information of the vehicle itself, a location information transmission part 23, an advertisement reception part 24, a phase sensor 25 for detecting a rotation phase of the tire 21, a correction part 26 for correction advertisement data so as to give a certain phase state to an advertisement, and an advertisement posting part 27 which is provided on the tire 21 and posts the advertisement thereon. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a server, an advertisement transmission control method, a vehicle including a tire, and an advertisement posting system.

  2. Description of the Related Art Conventionally, advertising means for posting advertisements such as printed matter and store signs on the side surface of a route bus body are known. In addition, a technique has been proposed in which these postings are electronically performed to rewrite the contents of the advertisement in real time, thereby improving the effect of the advertisement (see Patent Document 1 below).

On the other hand, an advertisement is attached to a wheel portion of a tire such as a taxi using a technique (see Patent Document 2 below) that prevents the wheel cover body from rotating even when the tire rotates.
JP 2001-202455 A JP 2000-62401 A

  However, all of the above-mentioned advertising means assume an advertisement by a single vehicle and cannot expect further advertising effects.

  An object of the present invention is to provide a server, an advertisement transmission control method, a vehicle, and an advertisement posting system that can further improve the advertising effect of the advertisement by the vehicle.

  In order to achieve the above object, a server according to the present invention receives an advertisement database storing advertisement data of advertisements posted by a vehicle advertisement posting means and position information of the vehicles transmitted from a plurality of vehicles. Based on the position information receiving means, a decision rule database that stores decision rules related to advertisements to be posted on the plurality of vehicles according to the positions of the plurality of vehicles, and a decision rule stored in the decision rule database From the advertisement database, advertisement determining means for determining an advertisement to be posted on the plurality of vehicles from the position information of the plurality of vehicles received by the position information receiving means, and advertisement data corresponding to the advertisement determined by the advertisement determining means An advertisement transmitting means for transmitting to the plurality of vehicles is provided.

  The above-mentioned “advertisements related to each other to be posted on a plurality of vehicles” include all the same advertisements.

  The vehicle according to the present invention is a vehicle equipped with tires, and transmits position information acquisition means for acquiring position information of the own vehicle, and position information of the own vehicle acquired by the position information acquisition means to the server. The position information transmitting means, the advertisement receiving means for receiving the advertisement data transmitted from the server, the phase sensor for detecting the rotational phase of the tire provided in the host vehicle, and the advertisement data received by the advertisement receiving means are posted. Correction means for correcting the advertisement data according to the rotation phase of the tire, and a wheel cap portion of the tire so that the advertisement is in a constant phase state regardless of the rotation phase of the tire detected by the phase sensor. And an advertisement posting means for posting an advertisement based on the advertisement data corrected by the correction means.

  The advertisement posting system according to the present invention is an advertisement posting system including a server and a plurality of vehicles equipped with tires, and the server is an advertisement for an advertisement posted by an advertisement posting means of the vehicle. An advertisement database for storing data, position information receiving means for receiving position information of the vehicles transmitted from a plurality of vehicles, and interrelated items to be posted on the plurality of vehicles according to the positions of the plurality of vehicles Based on the decision rule database storing the decision rules related to the advertisement and the decision rules stored in the decision rule database, the advertisement to be posted on the plurality of vehicles is determined from the position information of the plurality of vehicles received by the position information receiving means. An advertisement determination unit that transmits the advertisement data corresponding to the advertisement determined by the advertisement determination unit to a plurality of vehicles from the advertisement database. The vehicle includes a position information acquisition unit that acquires the position information of the host vehicle, a position information transmission unit that transmits the position information of the host vehicle acquired by the position information acquisition unit, and a transmission from the server. An advertisement receiving means for receiving the advertisement data, a phase sensor for detecting the rotational phase of a tire provided in the host vehicle, and an advertisement posted based on the advertisement data received by the advertisement receiving means are detected by the phase sensor. The correction means for correcting the advertisement data in accordance with the rotation phase of the tire and the wheel cap portion of the tire are provided and corrected by the correction means so that the phase state is constant regardless of the rotation phase of the tire. An advertisement posting means for posting an advertisement based on the advertisement data is provided.

  In the vehicle according to the present invention, first, the position information acquisition unit acquires the position information of the host vehicle, and the position information transmission unit transmits the position information to the server.

  Subsequently, in the server according to the present invention, the position information receiving unit receives the position information of the vehicle transmitted from the plurality of vehicles, and the advertisement determining unit is based on the rules stored in the determination rule database, the plurality of vehicles. The advertisement to be posted on the plurality of vehicles is determined from the position information. The advertisement transmission means transmits advertisement data corresponding to the determined advertisement from the advertisement database to the vehicle.

  In the vehicle to which the advertisement data is transmitted, the advertisement receiving unit receives the advertisement data. Subsequently, the phase sensor detects the rotational phase of the tire provided in the host vehicle. Subsequently, the rotation phase of the tire is adjusted so that the advertisement posted based on the advertisement data received by the advertisement reception unit by the correction unit is in a constant phase state regardless of the rotation phase of the tire detected by the phase sensor. The advertisement data is corrected according to the above. Subsequently, the advertisement posting means posts an advertisement based on the corrected advertisement data. The processing from the detection of the rotational phase of the tire to the advertisement posting is repeatedly performed as the tire of the vehicle rotates.

  Thereby, according to the present invention, when a plurality of vehicles are in a relative positional relationship that can increase the advertising effect more effective than the advertisement by a single vehicle when posting advertisements related to each other, Such advertisement posting can be made, and the advertising effect of the vehicle can be further improved. As the relative positional relationship, for example, “two or more vehicles are located within a radius of 30 m”, “three vehicles traveling or stopping in a certain direction on a certain road” Etc. Further, in the above vehicle, the advertisement data is corrected according to the rotation phase of the tire, and the posted content is displayed in a certain state without rotating even while the vehicle is running, and the advertising function is exhibited. Can be raised.

  Incidentally, the server according to the present invention can be described as an advertisement transmission control method as follows, in addition to the description as described above. This is the only invention that is different only in category, and has the same actions and effects.

  That is, the advertisement transmission control method according to the present invention includes an advertisement database that stores advertisement data of advertisements posted by a vehicle advertisement posting unit, and a mutual information to be posted on the plurality of vehicles according to the positions of the plurality of vehicles. An advertisement transmission control method in a server comprising a decision rule database storing a decision rule related to an advertisement related to a position information receiving step for receiving position information of the vehicle transmitted from a plurality of vehicles, and a decision rule Based on the determination rules stored in the database, the advertisement determination step for determining an advertisement to be posted on the plurality of vehicles from the position information of the plurality of vehicles received by the position information reception step, and the advertisement determined by the advertisement determination step An advertisement transmission step of transmitting corresponding advertisement data from the advertisement database to the plurality of vehicles. Characterized in that was.

  According to the present invention, when a plurality of vehicles are in a relative positional relationship in which an advertisement related to each other can be posted, the advertising effect can be more effective than an advertisement by a single vehicle. It is possible to post advertisements and further improve the advertising effectiveness of the vehicle.

  Embodiments according to the present invention will be described below with reference to the drawings.

  FIG. 1 shows a configuration diagram of an advertisement posting system 1 configured to include a server 10 and a plurality of vehicles 20 in the present embodiment. As shown in FIG. 1, the server 10 receives an advertisement database 11 that stores advertisement data of advertisements posted by the advertisement posting unit 27 of the vehicle 20 and positional information of the vehicles 20 transmitted from a plurality of vehicles 20. And a decision rule database 13 that stores decision rules related to advertisements to be posted on the plurality of vehicles 20 according to the positions of the plurality of vehicles 20 and the decision rule database 13. Based on the determined decision rule, the advertisement determination unit 14 for determining an advertisement to be posted on the plurality of vehicles 20 and the advertisement determination unit 14 are determined from the position information of the plurality of vehicles 20 received by the position information receiving unit 12. An advertisement transmission unit 15 that transmits advertisement data corresponding to the advertisement from the advertisement database 11 to the plurality of vehicles 20 is configured. Here, the functions of the location information receiving unit 12 and the advertisement transmitting unit 15 that transmit / receive data to / from the vehicle 20 are performed by mounting a terminal having a function of connecting to a network such as the Internet, a telephone network, a mobile phone network, etc. It may be realized.

  Note that the “advertisements related to each other to be posted on the plurality of vehicles 20” include all the same advertisements. The advertisement data stored in the advertisement database 11 is, for example, an advertisement with the same content posted on a plurality of advertisement posting sections 27 for one vehicle 20, the front tire 21 is an image, and the rear tire 21 is It is possible to make the advertisement more appealing, such as text corresponding to the image.

  The decision rules stored in the decision rule database 13 correspond to the following rules, for example. The rule is “when two or more vehicles 20 are located within a radius of 30 m, the same advertisement is posted on all the vehicles 20”. Further, a rule of “distributing advertisements within a predetermined wide area so that local advertisement bias does not occur” may be considered. Also, “When three vehicles 20 are traveling or stopping in a certain direction on a certain road, an advertisement in which the content is continuous is posted from the vehicle 20 ahead (for example, posted on each of the three vehicles 20. For example, a rule such as an advertisement in a sentence that passes through one meaning when the contents are connected in order may be used. Further, not a descriptive rule as described above, but a rule such as a function that determines the content to be posted by calculating the position information of the vehicle 20 as one parameter may be used. At that time, as parameters used for the calculation, not only the position information of the vehicle 20 but also the vehicle type of the vehicle 20, the flow of a person who may be interested, the weather, the day of the week, the event information, and the like may be included.

  Further, as shown in FIG. 1, the vehicle 20 includes the tire 21, a position information acquisition unit 22 that acquires position information of the host vehicle 20, and the position information of the host vehicle 20 acquired by the position information acquisition unit 22. A position information transmitting unit 23 for transmitting to, an advertisement receiving unit 24 for receiving advertisement data transmitted from the server 10, a phase sensor 25 for detecting the rotational phase of the tire 21 provided in the host vehicle 20, and an advertisement receiving unit. The advertisement data is displayed according to the rotation phase of the tire 21 so that the advertisement posted based on the advertisement data received by the 24 is in a constant phase state regardless of the rotation phase of the tire 21 detected by the phase sensor 25. A correction unit 26 that corrects the above and an advertisement posting unit 27 that is provided in the wheel cap portion of the tire 21 and that posts an advertisement based on the advertisement data corrected by the correction unit 26 Configured to include a.

  Here, the rotational phase detection method by the phase sensor 25 is based on a method of detecting by mounting an electromagnetic pickup type sensor comprising a permanent magnet, a core and a coil on the tire 21 portion. Further, the functions of the position information transmitting unit 23 and the advertisement receiving unit 24 that transmit / receive data to / from the server 10 may be realized by mounting a terminal having a mobile communication function such as a mobile phone on the vehicle 20. The advertisement posting unit 27 corresponds to, for example, an electronic display, and is mounted so as to cover the wheel unit of the tire 21 together with the sensor unit of the phase sensor 25 as shown in FIG.

  The “position information of the host vehicle 20” acquired by the position information acquisition unit 22 corresponds to information such as latitude and longitude.

  A GPS (Global Positioning System) satellite 30 shown in FIG. 1 is used when the vehicle 20 acquires position information of the host vehicle 20. The means for acquiring the position information of the host vehicle 20 may be a means for calculating the position information by transmitting / receiving radio waves to / from a base station such as a mobile phone.

  Hereinafter, processing executed by the server 10, the vehicle 20, and the advertisement posting system 1 in the present embodiment will be described with reference to FIG.

  First, in the vehicle 20, the position information acquisition part 22 receives the GPS signal from the GPS satellite 30, and acquires the position information of the own vehicle 20 by calculating the position of the own vehicle 20 from the GPS signal (S11). ).

  Subsequently, the position information transmitting unit 23 transmits the acquired position information of the host vehicle 20 to the server 10 (S12). When the transmission is performed from the plurality of vehicles 20, in the server 10, the position information receiving unit 12 receives the position information of the vehicles 20 transmitted from each vehicle 20.

  Subsequently, the advertisement determination unit 14 determines an advertisement to be posted on the plurality of vehicles 20 from the received positional information of the plurality of vehicles 20 based on the determination rules stored in the determination rule database 13 (S13). .

  Subsequently, the advertisement transmission unit 15 transmits advertisement data corresponding to the determined advertisement from the advertisement database 11 to each vehicle 20 (S14). When the advertisement data is transmitted, the advertisement receiving unit 24 receives the advertisement data in each transmitted vehicle 20.

  Subsequently, in each vehicle 20, the phase sensor 25 detects the rotational phase of the tire 21 provided in the host vehicle 20 (S15).

  Subsequently, the correction unit 26 is configured so that the advertisement posted based on the advertisement data received by the advertisement receiving unit 24 is in a constant phase state regardless of the rotational phase of the tire 21 detected by the phase sensor 25. The advertisement data is corrected according to the rotation phase of the tire (S16). Based on the corrected advertisement data, the advertisement posting unit 27 posts an advertisement (S17).

  Hereinafter, the results of the processes of S15 to S17 will be described with reference to FIG. FIG. 4 shows the advertisement posting part 27 provided on the tire 21 rotating in the clockwise direction, and represents the passage of time from left to right. The upper part of FIG. 4 shows the posting state of the advertisement posting unit 27 when the advertisement data is not corrected (that is, the rotational phase of the tire 21), and the lower part of FIG. The posting state of the advertisement posting unit 27 based on the advertisement data is shown (that is, the actual posting state is shown). For example, the second rotation phase (second from the left) on the time axis is shifted 45 degrees to the right from the first rotation phase on the time axis, but the correction unit 26 corrects the advertisement data 45 degrees to the left. Thus, the actual posting state maintains the first rotation phase on the time axis. That is, if the posting contents rotate with the rotation of the tire 21 unless correction is made, the rotation phase of the tire 21 is detected, and the advertisement data is posted after correcting the deviation between the state to be posted and the rotation phase. Thus, the posting content does not rotate, and the posting state is kept constant regardless of the rotation of the tire 21.

  The processes of S15 to S17 are repeatedly performed as the tire 21 rotates.

  Thereby, according to this embodiment, when a plurality of vehicles 20 post advertisements related to each other, they are in a relative positional relationship that can increase the advertising effect more effective than the advertisement by a single vehicle 20. In such a case, such advertisement posting can be made, and the advertising effect of the vehicle 20 can be further improved. In the vehicle 20, the advertisement data is corrected according to the rotation phase of the tire 21, and the posted content is displayed in a fixed state without rotating even while the vehicle 20 is traveling, and thus functions as an advertisement. Can improve the advertising effect.

  As a method for detecting the rotational phase by the phase sensor 25, a method using an electromagnetic pickup type sensor has been described. Alternatively, a method using a sensor using a mercury tube may be used. As shown in FIG. 5, in the sensor, contacts (electrodes) are embedded at equal angles (equal intervals) in a tube provided in the tire 21, and mercury is injected into the tube. In the sensor, mercury is located at the bottom of the circular tube due to gravity, and even if the tube rotates, the mercury remains at the bottom, so when the electrode comes to the bottom, The contact of the book and mercury come into contact, the sensor output is electrically closed, and the rotational phase of the tire 21 can be detected. Further, a method of selecting the one with higher accuracy according to the speed among the sensors using the electromagnetic pickup system and the sensor using the mercury tube is also conceivable.

It is a lineblock diagram of an advertising notice system constituted including a server and a plurality of vehicles in an embodiment. It is a figure showing the state of the connection of a tire and an advertisement bulletin board part. It is a sequence diagram showing the process in embodiment. It is a figure showing the phase state of a tire, and the state of posting. It is the figure showing the sensor using the mercury pipe used for an example of the means which detects the rotation phase of a tire, (a) is a figure showing the whole mercury pipe, (b) is the part in (a) FIG.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 1 ... Advertisement posting system, 10 ... Server, 11 ... Advertisement database, 12 ... Position information receiving part, 13 ... Decision rule database, 14 ... Advertisement decision part, 15 ... Advertisement transmission part, 20 ... Vehicle, 21 ... Tire, 22 ... Position information acquisition unit, 23 ... Position information transmission unit, 24 ... Advertisement reception unit, 25 ... Phase sensor, 26 ... Correction unit, 27 ... Advertisement posting unit, 30 ... GPS satellite.

Claims (4)

An advertisement database for storing advertisement data of advertisements posted by the vehicle advertisement posting means;
Position information receiving means for receiving position information of the vehicles transmitted from a plurality of vehicles;
A decision rule database storing decision rules relating to mutually related advertisements to be posted on the plurality of vehicles according to the positions of the plurality of vehicles;
Based on the determination rules stored in the determination rule database, from the position information of the plurality of vehicles received by the position information receiving means, an advertisement determination means for determining an advertisement to be posted on the plurality of vehicles;
Advertisement transmission means for transmitting advertisement data corresponding to the advertisement determined by the advertisement determination means from the advertisement database to the plurality of vehicles;
A server with An advertisement database that stores advertisement data of advertisements posted by the vehicle advertisement posting means, and a determination rule that stores determination rules related to advertisements to be posted on the plurality of vehicles according to the positions of the plurality of vehicles An advertisement transmission control method in a server comprising a database,
A position information receiving step of receiving position information of the vehicles transmitted from a plurality of vehicles;
Based on the determination rules stored in the determination rule database, from the position information of the plurality of vehicles received by the position information receiving step, an advertisement determination step for determining an advertisement to be posted on the plurality of vehicles;
An advertisement transmission step of transmitting advertisement data corresponding to the advertisement determined in the advertisement determination step from the advertisement database to the plurality of vehicles;
An advertisement control method comprising: A vehicle with tires,
Position information acquisition means for acquiring position information of the own vehicle;
Position information transmission means for transmitting the position information of the host vehicle acquired by the position information acquisition means to a server;
Advertisement receiving means for receiving advertisement data transmitted from the server;
A phase sensor for detecting the rotational phase of a tire provided in the host vehicle;
The advertisement is posted according to the rotation phase of the tire so that the advertisement posted based on the advertisement data received by the advertisement receiving means is in a constant phase state regardless of the rotation phase of the tire detected by the phase sensor. Correction means for correcting the data;
An advertisement posting means provided on a wheel cap portion of a tire and for posting an advertisement based on the advertisement data corrected by the correction means;
Vehicle equipped with. An advertisement posting system comprising a server and a plurality of vehicles equipped with tires,
The server
An advertisement database for storing advertisement data of advertisements posted by the vehicle advertisement posting means;
Position information receiving means for receiving position information of the vehicle transmitted from the plurality of vehicles;
A decision rule database storing decision rules relating to mutually related advertisements to be posted on the plurality of vehicles according to the positions of the plurality of vehicles;
Based on the determination rules stored in the determination rule database, from the position information of the plurality of vehicles received by the position information receiving means, an advertisement determination means for determining an advertisement to be posted on the plurality of vehicles;
Advertisement transmission means for transmitting advertisement data corresponding to the advertisement determined by the advertisement determination means from the advertisement database to the plurality of vehicles,
The vehicle is
Position information acquisition means for acquiring position information of the own vehicle;
Position information transmitting means for transmitting the position information of the host vehicle acquired by the position information acquiring means to the server;
Advertisement receiving means for receiving advertisement data transmitted from the server;
A phase sensor for detecting the rotational phase of a tire provided in the host vehicle;
The advertisement is posted according to the rotation phase of the tire so that the advertisement posted based on the advertisement data received by the advertisement receiving means is in a constant phase state regardless of the rotation phase of the tire detected by the phase sensor. Correction means for correcting the data;
An advertisement posting system, comprising: an advertisement posting means provided on a wheel cap portion of a tire and for posting an advertisement based on the advertisement data corrected by the correction means.

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