JP2005070937A - Lottery lot system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a lottery lot system for enabling consumers to participate in a campaign while having fun, and for reducing the labor of a campaign sponsor while promoting merchandise. <P>SOLUTION: This lottery lot system is provided with a reading device 5 for reading the information of lottery lots from a container 3 having one type of a plurality of lottery lots continuously formed from a reel 2 having one type of lottery lots 4, the reel 2 being obtained by cutting a roll 1 constituted of a container packaging materials having a plurality of simultaneously printed lottery lots into the reel 2, applicant terminal equipment 6 which performs access through a network 7 according to a network address from the read lottery lot information and a server device 8(10) having a network address from the read lottery lot information and for receiving a part or whole part of the lottery lot information read from the applicant terminal equipment, and for judging the lottery result, and for returning the result to the applicant terminal. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a campaign lottery ticket via a network.

When conducting a promotion campaign for a manufacturer's specific product, collect the product package or stickers attached to the product and apply to the manufacturer, giving prizes etc. to all applicants or some winners by lottery give.

In the conventional campaign, the applicant takes time until the result of whether or not it is won after receiving the application and obtaining the free gift. Although manufacturers (campaign organizers) can promote products, they cannot create a database unless they manually input the applicant's personal information.

In contrast to the above, as a product promotion means that allows a campaign organizer to collect personal information of applicants directly, a technique related to a campaign lottery ticket via a network has been proposed.

For example, a bar code lottery lottery that includes a plurality of different bar codes and determines a hit error by selecting one of them. The manufacturer can promote the specific product by giving the barcode lottery to the purchaser of the specific product. Since a campaign applicant simply selects one from a plurality of barcodes, a technology that can easily participate in the campaign has been proposed.
JP 2002-2360220 A

For the bar code lottery, you must prepare at least two types of lottery. For this reason, the bar code lottery ticket is usually not printed directly on the product packaging itself, but a seal printed with a plurality of types of lottery tickets is attached to the product packaging, or an application ticket is attached to the product. Compared to the preparation of the winning prize, the cost of creating the sticker and application ticket, and the attached work cost are not cheap.
It is an object of the present invention to provide a lottery system that allows consumers to participate in a campaign while having fun and promotes a product while reducing the burden on the campaign organizer.

The lottery system of the present invention includes a reading device that reads information on the lottery lottery from a container having at least one lottery lottery formed from a container packaging material having a plurality of different lottery lots printed at the same time, and a reading device. A lottery lottery information read from the applicant terminal that has a network address from the lottery information read and an applicant terminal that accesses the network with a network address from the lottery lot information read And a server device that receives the copy or the whole, determines the lottery result, and returns the result to the applicant terminal.
As consumers can participate in the campaign while having fun and promote the product, they print multiple different lotteries along with the design of the packaging container, so the application sticker and application ticket creation cost and attached work cost are attached This can reduce the burden on the campaign organizer.

In a preferred embodiment of the lottery system of the present invention, the lottery ticket is a two-dimensional barcode.
With a two-dimensional barcode, a large amount of data can be recorded, and it is not visually read like a one-dimensional barcode.

In a preferred embodiment of the lottery system of the present invention, the lottery ticket is a digital watermark.
With digital watermarking, information can be embedded in a photo-like design, so that information can be added to a product packaging design without any design problems.

Another aspect of the lottery system of the present invention is a container having at least one lottery lot formed from a container packaging material having a plurality of different two-dimensional barcodes and / or digital lotteries printed at the same time. The lottery lottery read by the reader has a server device that permits access via the network from the applicant terminal with the network address from the read lottery lottery information. A part or all of the lottery information read from the applicant terminal is received, the lottery result is judged, and the result is returned to the applicant terminal.

In a preferred embodiment of the lottery system according to the present invention, when the lottery result is winning and / or losing, music data and / or video as a prize sent to the applicant and / or the winner through the network together with the winning result. It is data.
The applicant can immediately know the lottery result and obtain the prize.

In a preferred embodiment of the lottery system according to the present invention, when the lottery result is winning and / or losing, it is an electronic coupon as a prize that is sent to the applicant and / or the winner through the network together with the winning result.
The applicant can immediately know the lottery result and obtain the prize.

There is an advantage that a consumer can participate in the campaign while having fun, and the burden on the campaign organizer can be reduced while promoting the product.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

FIG. 1 is a conceptual diagram of an embodiment of the lottery system according to the present invention.
In FIG. 1, the lottery system of the present embodiment is cut from a roll 1 of container packaging material having a plurality of different lottery lots printed at the same time into a reel 2 having one type of lottery lotion, and continuously from the reels. A reading device 5 for reading lottery lot information from a container 3 having one of a plurality of lottery lots 4 formed, and an applicant terminal for accessing via a network 7 with a network address from the read lottery information. Machine 6 and the network address from the lottery information read, receives part or all of the lottery information read from the applicant terminal, judges the lottery result, and applies the result to the applicant And a server device 8 (10) for sending a reply to the terminal.

In the lottery system of the present invention, since the server on the network has the function of the lottery device, it is possible to apply various functions other than the lottery determination necessary for the sales promotion campaign and various information technologies that can be used. Become. Its functions include collecting and managing personal information of campaign applicants, displaying real-time results to winners, and providing premiums (such as digital points).
The server device according to the embodiment of the present invention accepts a lottery ticket serial number from the applicant terminal or interprets a part of the letters and numbers decoded from the lottery ticket barcode read by the applicant as the lottery ticket serial number. And a function for checking the duplicated lottery use.

In a preferred embodiment of the lottery system of the present invention, the lottery ticket is a two-dimensional barcode.
The two-dimensional barcode can handle more data by recording data in the vertical and vertical directions. Two-dimensional barcodes include a “stack method” in which one-dimensional barcodes are stacked, and a “matrix method two-dimensional barcode” in which the recorded data is a geometric pattern with a square pattern. . In a matrix type two-dimensional barcode, one black and white square is digital data “0” or “1”. Since data is recorded at a high density, a large amount of data is recorded.

In a preferred embodiment of the lottery system of the present invention, the lottery ticket is a digital watermark.
Digital watermarking uses various digital watermarking techniques to embed watermark information to the extent that humans cannot perceive it and does not impair the quality of digital content.

The reader 5 and the applicant terminal 6 in the embodiment of the present invention read a two-dimensional barcode or a digital watermark embedded in a printed color design with the reader 5, and the data and other information are also read. This is a communication terminal 6 that can additionally transmit and receive.

The server device 10 according to the embodiment of the present invention includes a server computer 8 and a database 9 such as a customer managed by the server computer 5. The server 10 also has a function as a lottery device for judging the winning of lottery. The database 9 records personal information (name, address, e-mail address, age, sex, etc.) and information such as the number of earned points of registered customers.

An example of the operational flow of campaign lottery tickets via the network will be described.
Cut simultaneously from a roll 1 of container packaging material having four different lottery lots printed on a reel 2 having one type of lottery lottery. A plurality of containers 3 (products filled with liquid food) having one kind of lottery lot 4 continuously formed from the reel are manufactured.
The product filled with the liquid food is shipped to the store 11. The customer 12 purchases the campaign product 3 on which the lottery ticket 4 is printed. The customer reads the lottery lottery address and lottery information from the scanner 5 of the applicant terminal (cell phone, PC, etc.) 6 and accesses the server 10 via the Internet 7. For example, the server 10 prompts the user to enter a member ID number, and displays a page screen prompting unregistered users to register. If the applicant is not registered, he / she enters necessary personal information and registers as a member. If you are a registered member, enter your ID number.

The server 10 extracts the lottery ticket ID from the received lottery ticket information, and checks whether or not there has been no lottery application with the same ID in the past with reference to the lottery ticket usage record table. If it is found that the application is a duplicate application, an error message is displayed and the process is terminated. If it is not a duplicate application, the fact that the lottery ticket ID has been used is recorded in the lottery ticket usage record table, and then the winning table is referred to determine whether or not a winning lottery is made. In the case of detachment, a detach message is displayed and the process ends. In the case of winning, a winning message is displayed and a measure corresponding to the content of the winning is performed.

In this lottery system, if the lottery result is winning and / or losing, music data and / or video data and / or electronic data sent to the applicant and / or the winner via the network together with the winning result are displayed. It is a coupon.

Another embodiment of the lottery system of the present invention is that the lottery formed from a container packaging material having a plurality of different two-dimensional barcodes and / or watermarks printed at the same time, as shown in FIG. Permits lottery lottery information read by the reader 5 from a container having at least one type of lottery, and access from a large number of applicant terminals 6 via the network 7 with the network address from the read lottery information. The server device 10 receives a part or all of the lottery information read from the applicant terminal 6, judges the lottery result, and returns the result to the applicant terminal 6. To do.
In this embodiment, the server 10 of the campaign contracting company is connected to a database 9 relating to customers and the like, and a database 12 relating to campaign organizers' tables and prizes such as music and video. In the server, in addition to the above-mentioned functions, application for sponsoring a campaign, selection of campaign products, selection of campaign prizes, and the like are also performed.

The server 10 receives a campaign application from a manufacturer or sales company via the network 7 or the like. When a campaign product is selected, the server 14 of the packaging material is accessed, and a plurality of different two-dimensional barcodes and / or digital lottery lottery printing is performed on the container packaging material via the packaging material printing server 15.
On the other hand, the server 10 accesses the download server 13 via the network 7 or the like, and performs download settings for the music database 17, the moving image database 18, and the electronic coupon database 19 connected to the management server 16.
After the start of the campaign, the server device 10 receives a part or all of the lottery information read from the applicant terminal 6, determines the lottery result, the music database 17, the moving image database 18 and / or the electronic The data from the coupon database 19 is downloaded and returned to the applicant terminal 6 as a result.

In addition, this invention is not limited to the said embodiment, It can change variously based on the meaning of this invention, and does not exclude them from the scope of the present invention.

  The packaging material can be applied to an advertisement through a network for a packaged product of liquid food such as juice.

It is a conceptual diagram of one Embodiment of the lottery system of this invention. It is a conceptual diagram of another embodiment of the lottery system of the present invention.

Explanation of symbols

1 roll 2 reel 3 container 4 lottery lottery 5 reader 6 applicant terminal 5 lottery lottery 7 network 8 server device 10 server

Claims (6)

A reader for reading lottery information from a container having at least one lottery lottery formed from a container packaging material having a plurality of different lottery lots printed at the same time, and a network from the read lottery information read Applicant terminal accessing via network by address and network address from read lottery information read, receives a part or all of lottery lot information read from this applicant terminal machine, lottery A lottery system, comprising: a server device for judging the result and returning the result to the applicant terminal. The lottery system according to claim 1, wherein the lottery ticket is a two-dimensional barcode. The lottery system according to claim 1, wherein the lottery is a digital watermark. Information on lottery lotteries read by a reader from a container having at least one lottery lottery formed from a container packaging material having a plurality of different two-dimensional barcodes and / or digital lottery lottery printed simultaneously. A server device that permits access from the applicant terminal via the network with the network address from the read lottery information, and the server device stores the lottery information read from the applicant terminal A lottery system that receives a part or all of it, judges a lottery result, and returns the result to the applicant terminal. 5. The lottery result is music data and / or video data as a prize sent to the applicant and / or the winner through the network together with the winning result when winning and / or losing. Lottery lottery system. The lottery system according to claim 1, wherein if the lottery result is winning and / or losing, the lottery system is an electronic coupon as a prize sent to the applicant and / or the winner through the network together with the winning result.

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