JP2004133768A - Merchandise sales area guide method and sales area guide screen providing device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system capable of rightly guiding a customer to his/her target position by a shortest way when the customer goes to a shop in search of merchandise the customer wants to purchase in a department store. <P>SOLUTION: This department store system guides the customer to his/her desired merchandise sales area in the department store handling many merchandise. In the system, a barcode reader of a customer's terminal a barcode printed on an advertisement, and a department store server automatically reads the data of the barcode collates merchandise data stored in the department store sever 8 with layout data of a merchandise sales area floor and provides the customer's server belonging to the customer with map data obtained by calculating the shortest route for guiding the customer to the merchandise sales area. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
INDUSTRIAL APPLICABILITY According to the present invention, in a large-scale retail store (hereinafter referred to as a department store) or a mass retailer that sells many products, when a customer sees an advertisement and decides a desired product, the customer can be smoothly and surely guided to the product sales floor position. About the method.
[0002]
[Prior art]
Various products are sold at department stores and mass retailers, and each store is exposed to intense sales competition including price competition every day, and there is a situation in which products are changing rapidly. Under such circumstances, in order to promote the willingness of general consumers or customers to purchase, merchandise advertisements are frequently used in various forms such as newspaper inserts, direct mail, door-to-door visits, and the like.
[0003]
Then, the customer looks at the advertisement, visits a department store, and searches for a sales floor described in the advertisement and purchases a desired product.
[0004]
[Problems to be solved by the invention]
However, for example, a leaflet describes a price, a sales floor name, and the like, but does not describe where on the floor. For this reason, since it is necessary to search around the floor to find the sales floor where the desired product is located, there is a problem that it takes time for the customer to purchase the desired product posted on the flyer.
[0005]
Also, department stores or mass retailers are densely populated with various tenants and sales floors, and there are many people. In such a place, it is not easy to go to a sales floor that sells, for example, flyer products. In general, you will ask the department store's guide for the sales floor, but since the guide is kind to one person, you have to wait until the guide of the previous person ends.
[0006]
In other words, it takes time for the customer to reach the sales floor where the desired product is sold, so if the customer is prompted to purchase by a flyer, the customer gives up purchasing the product if it is crowded. There was a case.
[0007]
In other words, the fact that there is a product desired by the customer, but not contributing to the sales of the product for such a reason, is not only sorry for the customer but also does not lead to an increase in the sales.
[0008]
In addition, there is a problem that even if a customer sees a flyer, goes to a department store and arrives at a sales floor for a desired product, the product may be sold out, causing trouble for customers.
[0009]
Further, when a large number of guide staffs are arranged, there is a problem that labor costs are required.
[0010]
Therefore, it is desirable to have a system that can easily confirm that a customer has a desired product in stock by a method combined with an advertising medium, and can smoothly guide the customer to a sales floor at low cost.
[0011]
[Means for Solving the Problems]
The method for guiding a sales floor of a product according to the present invention is a sales floor guidance method for providing a sales floor guidance screen from a server via a computer network to a sales floor that sells a product listed in an advertisement to a terminal device, wherein the server includes: Providing a screen for prompting the user to enter a product code of a product placed in the advertisement when the terminal device accesses the product, and when receiving the product code of the advertisement from the terminal device, Assigning a store area code stored in advance, and assigning a store map stored in advance corresponding to the store area code, and defining a store area having the product code on the store map, Defining an area including reference equipment of a sales floor from the sales floor area on the sales floor map, and defining each base in the area defined on the sales floor map; Creating a guide map defining the shortest route from the equipment, defining a target sales floor name for search near the shortest route on the guide map, the reference equipment, the sales area, the shortest route and the target The gist of the present invention is to include a step of compressing the store name so as to emphasize the store name, and a step of providing the compressed guide map to the terminal device as a store guide screen.
[0012]
BEST MODE FOR CARRYING OUT THE INVENTION
FIG. 1 is a schematic configuration diagram of a counter location guidance system according to the present embodiment. This embodiment can be applied to a large store having only the first floor, a department store, and the like, but this embodiment will be described by taking a department store as an example.
[0013]
In the present embodiment, a vertical barcode (a barcode of a department store server, a product barcode) described in an advertisement 1 is read by a barcode reader 2 and the mobile phone 3 (the barcode reader 2 and the mobile phone 3 are connected to each other). Are collectively referred to as customer terminals 4), enter the department store server 8 via the mobile phone network 5 and the Internet 7, check the product stock from the department store server 8 to the mobile phone 3, and then change the sales place of the product. The sales floor location map shown is provided. Here, in the present embodiment, description will be made using a vertical barcode, but the present invention is not limited to a vertical barcode. For example, it may be a horizontally long barcode, or a wording such as a product number generated by combining numbers, characters, symbols, and the like. In the case of wording, it may be input from the mobile phone 3.
[0014]
The tenant terminal 9 of each tenant is connected to the Internet 7 and the department store dedicated network 11, the cashier terminal 10 on the sales floor is connected to the department store dedicated terminal 11 (LAN), and the tenant terminal 9 is connected to the department store server 8 by the tenant's product information ( The cashier terminal 10 sends out the product code ei, the quantity, the product name, the sales floor, the tenant code, the selling period, and the like. Let the number update.
[0015]
Further, the above-described portable terminal 4 includes the portable telephone 3 and the barcode reader 2, but may be a portable telephone in which a barcode reader is integrated.
[0016]
Instead of the mobile phone 3 described above, an information device such as a personal computer or a PDA may be used.
[0017]
When a personal computer is used, it is preferable to communicate with a department store server by incorporating a wireless function in the personal computer.
[0018]
<Description of each part>
The advertisement 1 distributed in advance to the customer has an advertisement guidance section Ab1 and product image pieces Aa1, Aa2,. In the advertisement guidance column Ab1, the advertisement providing barcode Ci indicating the URL of the department store site, which is a vertical barcode, the product field, the number, the region, the selling period, the issue date, the issue number, etc., is displayed as the product image piece Aa1. , Aa2... Are printed with barcodes Bi (Ba1, Ba2, Ba3,...), Which are vertical barcodes, respectively.
[0019]
The advertisement destination barcode Ci described in the advertisement described above indicates the URL code of the department store, the name of the distribution area, the date of issue, the number of issues, the product field, etc. (collectively referred to as advertisement destination information Fa). The product barcode Bi indicates a sales floor (may be omitted), a product code fp, and the like (collectively, product information Fb).
[0020]
Next, the barcode reader 2 and the customer terminal 3 will be described in detail with reference to FIG. As shown in FIG. 2, the bar code reader 2 is used by connecting to a customer terminal 3. The bar code reader 2 has a substantially rhombic shape having a width slightly narrower from a substantially rectangular portion at a lower end to an upper end. The laser beam emission button 2a is disposed at the center of the wider flat portion.
[0021]
In the present embodiment, the barcode is read by the barcode reader 2. For example, when a digital camera is provided in the mobile phone 3, an advertisement may be photographed and transmitted by the digital camera.
[0022]
In addition, in addition to the barcode, the advertisement guidance column displays a sale period, an issue date, an issue number, and a URL of a department store server 8 that provides a navigation system in a department store. "Please enter the bar code for the customer in the upper left corner." Is displayed so that the customer can read the bar code and encourage the customer to use the store information map (also called department store navigation).
[0023]
The barcode reader 2 is connected to a customer terminal 3 which is a communication terminal via a cable 15 and an interface connector 16.
[0024]
The advertisement 1 is arranged vertically with respect to the advertisement sheet together with the advertisement destination barcode Ci and the product barcode Bi (Ba1, Ba2, Ba3,...), So that the barcode reader 2 is held with the thumb and the index finger. When sandwiching, it is possible to hold the laser light emitting button 2a with a thumb so as to press down.
[0025]
Then, the thumb is operated while moving the arm vertically or horizontally to read the vertical bar codes Ci and Bi. In other words, the bar code can be read while the operation button is easily held by the thumb, so that the bar code can be read quickly without any inconvenience.
[0026]
The customer terminal 3 has a built-in browser function, and the customer terminal 3 is connected to a department store server 8 of a department store via the mobile phone network 5 and the Internet 7 (hereinafter collectively referred to as a network). The customer terminal 3 is provided with a barcode reader 2, and the customer uses the barcode reader 2 to read the vertical advertisement providing barcode Ci and the product barcode Bi printed on the advertisement 1, Ask for the location of the product you want to buy.
[0027]
Here, the mobile phone network 5 is, for example, a packet communication network, and is a communication network used by the customer terminal 3. On the other hand, the Internet 7 is a communication network used by the department store server 8. The mobile telephone network 5 and the Internet 7 are connected by a relay processing device or the like, and can perform seamless two-way communication between the customer terminal 3 and the department store server 8.
[0028]
Note that, as shown in FIG. 3A, the advertisement providing barcode Ci and the product barcode Bi are preferably provided on the right side of the area where these barcodes are displayed. By being provided on the right side, a right-handed customer holds the barcode reader 2 in the right hand and scans with the barcode reader 2 from the right while checking products and barcodes from the left. Thus, the customer can scan the barcode reader 2 accurately and quickly. Of course, it is preferable that a left-handed customer is provided on the left side as shown in FIG.
[0029]
Therefore, when the barcode reader 2 reads the product barcode Bi by providing a barcode on the right side of each of the product display portions Aa1, Aa2,..., The product display portions Aa1, A12. You can operate the barcode while looking at the product contents. Thereby, the customer can read the barcode Bi of the product with the barcode reader 2 accurately.
[0030]
Next, as shown in FIG. 1, the department store server 8 includes at least an inventory check unit 21 and a department store navigation system in addition to a web function (a distributed database system in which information is represented in a hypertext format and Internet information is uniformly obtained). A providing unit 22 and the like are provided.
[0031]
The inventory check unit 21 reads the advertisement providing destination information Fa and the product information Fb transmitted from the mobile terminal 4 and searches the file 33 for the product information Qp corresponding to the number and the field (including the floor number). Then, it is determined whether there is a stock based on the number of stocks indicated by the retrieved product data. When there is no stock, the fact that there is no stock is transmitted to the portable terminal 4.
When the stock is present, the portable terminal is notified of the stock and the department store navigation providing unit 22 is activated. Further, when there is no stock, it is preferable to provide guidance for a substitute.
[0032]
When the inventory confirmation unit 21 decodes the advertisement providing information Fa and the product information Fb received from the mobile terminal, if the sales floor, the tenant number, the field, and the like are not included (when a bar code reader is The product information Qp corresponding to the received number and the product number is assigned from the file 33, and the floor of the product information Fb, the tenant number, and the type of the user terminal (bar code (A terminal without a reader) is added and sent to the department store navigation providing unit 22 to be activated.
[0033]
When the sales floor and the tenant name (number) are received, it informs that the access is from a user having a barcode reader.
[0034]
The department store navigation screen processing unit 22 receives the tenant number received after assigning the sales floor layout 35 corresponding to the received sales floor from the file 34 when accessed by the user with the bar code reader and started with stock. Is obtained from the sales floor layout 35, and the escalator, elevator, and the like that are closest to a predetermined desired tenant reference point qi (defined by coordinates in the tenant world) of this area Pi are obtained. A toilet or the like (referred to as sales floor reference equipment Ri) is searched on the sales floor, and the narrowest area Di including the reference point qi of the desired tenant and the sales floor reference equipment Ri is defined in the sales floor layout 35.
[0035]
Then, after extracting the tenant name near the reference facility Ri and the reference point qi of the desired tenant and defining this in the area Di based on the coordinates, the shortest route from the reference facility Ri to the reference point qi of the desired tenant is determined. Determine. After that, the data of the reference equipment Ri and the points irrelevant to the reference point qi of the desired tenant are thinned out, and the area Di is reduced according to the screen size of the mobile terminal. However, a sales floor guidance position map Ki in which the size of the reference equipment Ri and the reference point qi of the desired tenant is as large as possible is generated and transmitted to the portable terminal 4.
[0036]
Note that the calculated shortest route is indicated by an arrow line. At the position of the tenant, a target mark is displayed so that the customer can easily understand. In other words, the tenant names on both sides of the tenant, which serve as landmarks of the tenant position, are displayed, and at least one tenant name hi located at the position where the arrow line is bent is also displayed. The screen data created in this way is transmitted to the customer terminal 3.
[0037]
Next, the description of the configuration of the department store server 8 of the present embodiment will be supplemented with reference to FIG.
[0038]
As shown in FIG. 4, the department store server 8 includes, in addition to the stock confirmation unit 21 and the department store navigation providing unit 22, a message transmission unit 23, a stock file creation unit 24, a sales floor map creation unit 25, a stock file 33, a sales floor layout. A file 34, an advertisement file 27, a floor diagram file 28, a tenant diagram file 29, and the like are provided. The sales floor layout file 34, floor diagram file 28, and tenant diagram file 29 are stored as attribute data of line information, point information, and surface information, and the floor diagram and tenant diagram are referred to as "fc world". Use expressions.
[0039]
The inventory file 33 has registered therein information on the products listed in the advertisement 1 (for each issue). For example, as shown in FIG. 5, the data is classified according to each floor, and is classified according to the field according to each floor. Then, the number of issues, the product code ep for identifying the product, the product code qe of the product of the tenant, the product name, the size, the applicable age, the gender, the price, the initial stock quantity, and the stock are associated with the number of advertisements for each field. A number, a product image (file number), a tenant number, a sales floor, etc., a description product (file number), a selling period, a discount rate, an issuing district, and the like are associated with each other and stored as product information Qp.
[0040]
Although the product barcode Bi of the above-mentioned advertisement includes the sales floor, the sales floor may not be included (the floor is not divided and stored in a file). That is, if there is a product code, the store floor is stored in the file 33 in association with the product code, so that the store floor can be found when the file 33 is searched.
[0041]
The product number may be the same even if the number is different, or the product number may be changed depending on the number, or the product code may be the same while changing only the field.
[0042]
In such a case, if the sales floor is attached to the product barcode Bi and the sales floor is separated in the file 33, it is possible to cope with the situation.
[0043]
However, some users do not have the barcode reader 2. In such a case, it is possible to log in to the department store server by manual input and confirm inventory and inform the sales floor and tenant location only by inputting the number of the flyer and the product code (the product data in FIG. reference).
[0044]
In the sales floor layout file 34, the sales floor layout 5 for each floor indicating the location of the store inside the department store, such as a map, is registered by the sales floor map creation unit 25.
[0045]
As shown in FIG. 6, the floor diagram file 28 includes floor diagram data (lines, points, and planes defined by vectors or xy coordinates) composed of elevators, columns, escalators, and the like, and coordinates and tenants of tenant area regions. Referring to the tenant boundary data (defined by vectors or xy coordinates) indicated by numbers, the floor diagram data of the designated floor (first floor or second floor ...) and the tenant boundary data are superimposed and shown in FIG. Such a sales floor layout 35 is generated and stored in the file 34. That is, the counter map creator 25 superimposes the floor diagram data and the tenant diagram data.
[0046]
The advertisement file 27 is updated every time the number of the advertisement 1 changes, and the product code ei, the product name, the product image, the period, and the like of the advertisement 1 are stored as the advertisement information.
[0047]
Each time the tenant terminal 9 receives a request (number of goods, tenant name) for advertisement information via the private network 11 in the department store, the inventory file creation unit 24 adds the product code ep of the tenant and the number of arrivals (initial stock) to the advertisement information. A stock input screen Hi for allowing the user to input numbers and the like is generated and provided to the tenant terminal 9.
[0048]
Then, inventory data obtained by adding the floor number, period, and the like to the data of the inventory input screen Hi is stored in the inventory file 33.
[0049]
Also, every time purchase information (product code ep, quantity, etc.) is input from the register terminal 10, the quantity corresponding to the product code ep in the inventory file 33 is subtracted.
[0050]
Although not shown, when connecting to the mobile phone network 5 and the Internet 7, it goes without saying that the connection is made via a firewall server, a proxy server, an access point server of a provider, or the like.
[0051]
<Operation description>
A sales floor guidance system using the mobile terminal configured as described above will be described with reference to the sequence diagram of FIG.
[0052]
In the present embodiment, each tenant name, position, department store layout, and the like are input in advance to the store floor layout file 34 of the department store server 8 (d1). Here, it is preferable to register data of reference equipment Ri such as an elevator, an escalator, and a toilet. At this time, these pieces of position information are stored as data represented by two-dimensional coordinates.
[0053]
Furthermore, each tenant provided in the department store accesses the department store server 8 from each tenant terminal 9 and registers the product data in the file 33 (see FIG. 5) before issuing the advertisement (d2). At this time, the merchandise code, merchandise name, size, applicable age, gender, price, initial stock quantity, stock quantity, tenant number, sales floor, product description, etc. of the merchandise to be placed in the advertisement are registered.
[0054]
The customer reads the advertisement providing barcode Ci (URL, number, field, etc.) of the advertisement 1 with the barcode reader 2 and accesses the department store server 8 (site corresponding to the number, field) (d3). At this time, when the image data of the advertisement is received from the customer terminal 3, it is preferable that the department store server 8 analyzes the image of the advertisement and obtains data of the advertisement providing destination.
[0055]
The department store server 8 delivers the department store navigation service screen to the customer terminal 3 of the customer (d4).
[0056]
The department store navigation service screen delivered to the customer terminal 3 is, for example, as shown in FIG. 8 (a), for example, "I have connected to the children's clothing special sale (No. 7)." Please read the barcode. "
[0057]
Next, the customer causes the bar code reader 2 to read the bar code Bi of the advertisement 1 and transmits the bar code Bi to the department store server 8 (d5).
[0058]
When the sales floor, tenant number, field, and the like are not transmitted from the portable terminal side (in the case of access from a user who does not have a barcode reader), the inventory confirmation unit 21 of the department store server 8 It is determined whether the product data corresponding to the product number is allocated from the file 33 or not. If there is a stock, a screen of stock shown in FIG. 8B is provided, and if there is no stock, a screen of no stock shown in FIG. 8C is provided (d6).
[0059]
When there is stock, the customer operates the mobile phone 3 and presses the "#" key to transmit a department store navigation request (d7).
[0060]
Next, when the department store navigation screen processing unit 22 receives the department store navigation request, in the case of access from a user having a bar code reader, the department store navigation screen processing unit 22 allocates the store floor layout 35 corresponding to the received store floor from the file 34. As shown in FIG. 9A, an area Pi of the desired tenant having the received tenant number is obtained from the sales floor layout 35, and a predetermined reference point qi of the desired tenant in the area Pi of the desired tenant (the tenant area (Defined as coordinates), an escalator and an elevator (referred to as reference equipment Ri) closest to the escalator are searched on the sales floor, and as shown in FIG. 9B, the escalator including the reference point qi and the reference equipment Ri is searched. A narrow area Di is defined in the sales floor layout 5.
[0061]
Then, the reference facility Ri, the tenant name near the reference point qi of the desired tenant is extracted, and is determined on the area Di based on the coordinates. Then, the shortest route from the reference facility Ri to the reference point qi is determined. Thereafter, as shown in FIG. 9C and FIG. 9D, the data of the reference equipment Ri and the reference point qi, which are not related to the reference point, are thinned out, and the area Di is determined according to the screen size of the mobile terminal. To shrink. However, the sales floor position guidance map Ki shown in FIG. 10 in which the sizes of the reference equipment Ri and the reference point qi are made as large as possible is generated and transmitted to the portable terminal 4 (also referred to as a commodity sales floor guidance screen) (d8).
[0062]
In this guide screen, the route is displayed by an arrow line, and a target mark (on qi) is displayed at the position of the tenant having the product of the product number so that the customer can easily understand.
[0063]
Further, the tenant names on both sides of the tenant are displayed, and at least one tenant name hi located at a position where the arrow line is bent is also displayed.
[0064]
Therefore, since the merchandise store is specified by referring to the merchandise data file 33 from the data content received by the department store server 8, the customer who referred to the advertisement 1 can be guided to the store of the desired merchandise.
[0065]
On the other hand, when the purchase information is input from the register terminal 10, the stock file creation unit 24 assigns the stock information Qp having the product code ep from the file 33 and subtracts the purchased quantity (d9). Therefore, the latest stock quantity can always be managed.
[0066]
Here, the process up to obtaining the counter information Ki will be supplemented with reference to FIGS.
[0067]
The navigation screen processing unit 22 of the department store server 8 reads the coordinate area of the reference equipment Ri such as the escalator and the elevator (S21). Usually, most people use an elevator or an escalator to reach their destination, so these are the starting points. If there is a doorway of the building depending on the sales floor, this point may be used as a starting point.
[0068]
Next, the navigation display area displayed on the customer terminal 3 is calculated as the minimum area Di including the tenant position, the escalator, and the three positions of the elevator (S22).
[0069]
That is, since the size of the screen of the customer terminal 3 that can be displayed is limited, the usage data is reduced as much as possible.
[0070]
At this time, the region Di calculated in S22 is left, and other regions are masked (S23). The reason for this is that, by calculating beforehand as much as possible unnecessary areas when calculating all the routes for route determination, it is only necessary to perform the route calculation not on the entire area on the sales floor but only on the area Di. This is because the calculation load is reduced and the efficiency can be increased.
[0071]
Next, all routes from the escalator to the tenant received are calculated (S24), the respective route lengths are calculated, and the shortest route having the shortest route length is determined from the calculated routes (S25). When the shortest route is obtained, the shortest route is defined by an arrow line (S26).
[0072]
Next, it is determined whether or not there is a corner where the route determined in step S26 bends (S27). The data and the coordinates of at least one tenant name of the tenant facing the bent portion are held (S28). This makes it possible to emphasize the point where the arrow line is bent, that is, the point where the customer turns, so that the customer can follow the determined route without fail while checking the route.
[0073]
Further, with respect to the target tenant, data of two tenant names on both sides of the target tenant is held so that the customer can easily confirm the final target.
[0074]
Next, only the location data and name data of the target tenant, the escalator and elevator as the starting point, the tenant in the middle of the route, the arrow line and the main building line are retained, and all other data is thinned out. Then, a sales floor guidance map compressed according to the screen size of the mobile terminal is obtained (S29). At this time, the reference equipment, the area of the reference position, the held tenant name, and the like are emphasized.
[0075]
In addition, a button is provided below the display screen displayed on the screen of the customer terminal 3 to prompt the user to call a product detail screen in order to reconfirm the content of the product desired by the customer. Please press # twice. " By pressing the # button of the customer terminal 3 twice, the customer may be able to display a product detail screen (product image, sales floor image, etc.).
[0076]
Furthermore, when there is no stock, the stock status of the maker's server and the time of delivery to our department store are searched, and the time of delivery to the tenant is notified to the customer's mobile terminal. Message may be displayed).
[0077]
Further, in the above embodiment, only the location of the tenant is displayed on the map. However, as shown in FIG. 12, the location of the tenant may be obtained and displayed by the department store server.
[0078]
In other words, in addition to the sales floor data and the tenant boundary data, tenant shelf boundary data (stored by associating the shelf layout with the product number) is stored in advance, and when the product code is received, the tenant shelf boundary data May be determined, and the shortest route to this shelf may be determined and provided to the portable terminal side.
[0079]
【The invention's effect】
As described above, according to the present invention, when a terminal device accesses and receives a product barcode of a desired product printed on an advertisement, a sales floor (a desired sales floor) that sells the product with this product code is opened. A map of an existing sales area (a floor in the case of a department store, an area in a large area having only the first floor) is provided with reference equipment such as an elevator and an escalator and a compressed sales floor position guide map with the shortest route.
[0080]
Therefore, even in crowded or unfamiliar sales floors, customers can know where to find the product in the advertisement without asking people, so they do not need to search around the floor, The effect of being able to reach the sales floor is obtained.
[0081]
In addition, since the number of stocks is notified, there is no stock out after going to a department store and going to a sales floor.
[0082]
In addition, since it is possible to smoothly go to any desired sales floor without asking the lady, there is no need to arrange a lot of lady.
[Brief description of the drawings]
FIG. 1 is a schematic configuration diagram of a counter location guidance system.
FIG. 2 is a diagram illustrating a connection between a barcode reader and a customer terminal according to the present embodiment.
FIG. 3 is an explanatory diagram of an advertisement (flyer) used in the embodiment.
FIG. 4 is a schematic configuration diagram of a department store server of the present embodiment.
FIG. 5 is an explanatory diagram of a stock file according to the embodiment.
FIG. 6 is an explanatory diagram illustrating generation of a sales floor layout according to the embodiment;
FIG. 7 is a sequence diagram illustrating the operation of the present embodiment.
FIG. 8 is an explanatory diagram illustrating a screen displayed on the mobile phone according to the embodiment.
FIG. 9 is an explanatory diagram illustrating a process of generating a counter information map according to the embodiment;
FIG. 10 is an explanatory diagram of a counter location map according to the embodiment.
FIG. 11 is a flowchart illustrating the operation of the embodiment of the present invention.
FIG. 12 is an explanatory diagram of a sales floor position guidance map according to another embodiment.
[Explanation of symbols]
1 Advertising
2 Barcode reader
2a Laser light emission button
2b Laser emitting part
3 Customer terminal
5 Mobile phone network
7 Internet
8 Department store server
9 tenant terminals
21 Inventory Confirmation Department
22 Department Store Navigation Department

Claims (6)

A sales floor guidance method for providing a terminal device with a sales floor guidance screen from a server via a computer network to a sales floor that sells the product posted in the advertisement,
The server comprises:
Providing a screen that prompts the user to input a product code of a product placed in the advertisement when there is access from the terminal device;
When a product code of the advertisement is received from the terminal device, a store area code stored in advance corresponding to the product code is allocated, and a store map stored in advance corresponding to the store area code is allocated. Stages and
Defining a sales area having the product code on the sales area map, and defining an area including reference equipment of the sales area from the sales area area on the sales area map;
Creating a guide map defining the shortest route from each reference facility in the area defined on the sales floor map;
Defining a target sales floor name for a search in the vicinity of the shortest route on the guide map, and compressing the reference equipment, the sales floor area, the shortest route, and the target sales floor name so as to be emphasized;
Providing the compressed guide map to the terminal device as a sales floor guidance screen. When receiving the product code from the terminal device, searching for the stock quantity corresponding to the product code, and when the stock quantity is present, informing the user of stock, prompting the provision of the sales floor guidance screen. The method for guiding a sales floor of a product according to claim 1, wherein: The method according to claim 1, wherein the compression is performed by thinning line data of an unnecessary portion between the emphasizing units and compressing the line data, and then compressing the entire line according to the size of a screen provided in the terminal device. The sales floor guidance method of the product described in 2. The method according to claim 1, wherein the area defines a narrowest area from the sales area including reference equipment of the sales area on the sales area map. Via a computer network, a sales floor guidance device that provides a sales floor guidance screen to a sales floor that sells products listed in an advertisement to a terminal device,
Means for providing a screen for prompting the user to input a product code of a product placed in the advertisement when accessed from the terminal device;
When a product code of the advertisement is received from the terminal device, a store area code stored in advance corresponding to the product code is allocated, and a store map stored in advance corresponding to the store area code is allocated. Means,
Means for defining a sales area having the product code on the sales floor map, and defining an area including reference equipment of the sales floor from the sales floor area on the sales floor map;
Means for creating a guide map defining the shortest route from each reference facility in the area defined on the sales floor map,
Means for defining a target sales floor name for search near the shortest route on the guide map, and compressing the reference equipment, the sales floor area, the shortest route, and the target sales floor name so as to be emphasized;
Means for providing the compressed guide map to the terminal device as a sales floor guidance screen. When the product code is received from the terminal device, a search is performed for a stock quantity corresponding to the product code, and when the stock quantity is present, it is informed that stock is available, and a means for prompting provision of the sales floor guidance screen is provided. The sales floor guidance screen providing device according to claim 5, characterized in that:

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