JP2004070419A - Advertisement information sending device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement information sending device capable of efficiently providing advertisements without sending unnecessary advertisement information. <P>SOLUTION: A shop ID sent from a radio base station 1 installed in each shop is sent by a mobile terminal 2 to an electronic advertisement distribution server 4 and a mobile terminal position information management part 402 obtains the shop information of the shop where the mobile terminal 2 exists based on the shop ID received and stores it in a user behavior history information database 403. Based on information obtained from the user behavior history information database 403, a user behavior pattern analyzing part 404 calculates the probability of transition with which the mobile terminal will move from the shop where it is now to another shop, and the result is stored in a user behavior pattern information database 405. Based on the shop information obtained from the received shop ID and on the user behavior pattern information, an electronic advertisement selecting part 407 sends to the mobile terminal 2 information on shops to which the user is highly likely to move. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to an advertisement information transmitting device that transmits advertisement information to mobile communication terminals such as a mobile phone device and a simplified mobile phone device.
[0002]
[Prior art]
2. Description of the Related Art As a conventional advertisement information transmitting apparatus, for example, an apparatus disclosed in Japanese Patent Application Laid-Open No. 08-76706 is known. This advertisement information transmitting apparatus obtains position information of a mobile terminal, and transmits advertisement information about a particular store to a mobile terminal that has approached the store.
[0003]
[Problems to be solved by the invention]
However, in the conventional advertisement information transmission device, even if a person who is not interested in the store that provides the advertisement information, the advertisement information on the store is transmitted to the user's mobile terminal when the person approaches the store. . For this reason, unnecessary information is transmitted to the recipient of the advertisement information, and the information is often annoying rather than giving a benefit. Also, even if there is advertisement information necessary for the user, there is a high possibility that the necessary advertisement information is buried in unnecessary advertisement information, and the effect of transmitting the advertisement information is low in attracting customers.
[0004]
The present invention has been made in view of the above circumstances, and an object of the present invention is to provide an advertisement information transmitting apparatus capable of efficiently advertising without transmitting unnecessary advertisement information.
[0005]
[Means for Solving the Problems]
The advertisement information transmitting apparatus according to the present invention includes a position information obtaining unit that obtains position information of the mobile terminal each time the mobile terminal moves to a destination, and the position information is stored in the movement history information stored for each mobile terminal. Based on the behavior pattern information recording unit in which the behavior pattern information of the owner of the mobile terminal analyzed based on the location information and the behavior pattern information recorded in the behavior pattern information recording unit, An advertisement information determining unit that determines advertisement information to be transmitted to a mobile terminal, and an advertisement information transmitting unit that transmits the determined advertisement information to the mobile terminal.
[0006]
According to this configuration, the advertisement information is determined based on the behavior pattern of the owner of the mobile terminal. Therefore, it is possible to prevent unnecessary advertisement information from being transmitted to the owner of the mobile terminal, and to efficiently advertise. be able to.
[0007]
Further, the advertisement information transmitting device of the present invention is a store corresponding to the store identification information of the store transmitted from the wireless base station device installed for each store via the mobile terminal present in the store. The information processing apparatus further includes a store information recording unit on which information is recorded, wherein the position information acquiring unit acquires the position information of the mobile terminal based on the store identification information and the store information of the store.
[0008]
According to this configuration, even if the mobile terminal does not have a function of obtaining position information, it is possible to obtain the position information where the mobile terminal is present from the store information corresponding to the store identification information.
[0009]
Further, the advertisement information transmitting device of the present invention analyzes the behavior pattern of the owner of the mobile terminal, and calculates the probability that the mobile terminal moves from a store group obtained by grouping similar stores to another store group. When the store identification information is transmitted from the mobile terminal, the calculated probability that the mobile terminal moves from the store group to which the store indicated by the store identification information belongs to another store group, A determination unit that compares a predetermined threshold probability with a predetermined threshold probability and determines that transmission of the advertisement information is necessary when there is a store group whose probability is higher than the threshold probability.
[0010]
With this configuration, the advertisement information is transmitted to the mobile terminal only when there is a store group in which the probability that the mobile terminal moves from the store group to which the currently existing store belongs to another store group is larger than the threshold probability. For this reason, for a store group in which the mobile terminal has not moved much from the current store group, by not transmitting advertisement information, it is possible to avoid transmitting unnecessary advertisement information for the owner.
[0011]
Further, in the advertisement information transmitting device of the present invention, each time the position information is obtained, the movement probability calculating unit analyzes the behavior pattern and calculates the probability, and the movement probability is recorded in the behavior pattern information recording unit. Updating the behavior pattern information and the probability value.
[0012]
With this configuration, every time the mobile terminal moves to another store group, the behavior pattern information and the probability of the owner of the mobile terminal are updated, so that the mobile terminal is always updated based on the latest behavior pattern information and the probability. The advertising information to be transmitted can be determined.
[0013]
Further, in the advertisement information transmitting apparatus of the present invention, the store information recording unit records area identification information for identifying an area where the store is located, and the determination unit needs to transmit the advertisement information. If it is determined, the advertisement information determination means acquires the area identification information of the store where the mobile terminal is present from the advertisement information recording unit, and the presence of the mobile terminal in a store group in which the probability is higher than the threshold probability. The mobile terminal is characterized in that a determination is made to transmit, to the mobile terminal, advertisement information relating to a store located in the same or nearby region as the location where the store is located.
[0014]
With this configuration, it is possible to transmit to the owner of the mobile terminal, the advertisement information of the store having a high probability that the mobile terminal will move next, and the advertisement information of the store existing in the same area as or near the area where the mobile terminal exists. , Useful advertising information for the owner can be transmitted.
[0015]
Further, the advertisement information transmitting apparatus of the present invention is characterized by comprising a threshold probability changing means for changing the threshold probability in accordance with an instruction from the mobile terminal.
[0016]
With this configuration, the amount of the advertisement information transmitted to the mobile terminal can be adjusted by the owner of the mobile terminal changing the threshold probability.
[0017]
Further, the advertisement information transmitting device of the present invention is characterized in that the advertisement information transmitting means transmits the advertisement information to an e-mail address of the mobile terminal preset by an owner of the mobile terminal. . With this configuration, advertisement information can be transmitted by e-mail.
[0018]
Further, the advertisement information transmitting device of the present invention is characterized by comprising an advertisement information transmission necessity setting means for setting necessity of transmission of the advertisement information in response to an instruction from the mobile terminal. With this configuration, the owner of the mobile terminal that does not need the advertisement information can refuse to receive the advertisement information, so that it can meet the request of the owner of the mobile terminal.
[0019]
Further, the advertisement information transmitting apparatus of the present invention is characterized by comprising an advertisement information content changing unit that changes the content of the advertisement information in response to a request from a provider of the advertisement information. With this configuration, the provider of the advertisement information can change the content of the advertisement information, and thus can provide various types of advertisement information according to the timing and the like.
[0020]
Further, in the advertisement information transmitting apparatus of the present invention, the advertisement information content changing means includes an authentication means for authenticating whether a provider of the advertisement information is a predetermined regular user, The content of the advertisement information can be changed.
[0021]
With this configuration, when the content of the advertisement information is changed, the content of the advertisement information can be changed only when the user making the change is a legitimate provider of the advertisement information, so that security can be improved. .
[0022]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, embodiments of the present invention will be described with reference to the drawings.
FIG. 1 is a configuration diagram of an electronic advertisement distribution system according to the present embodiment. As shown in FIG. 1, the electronic advertisement distribution system 100 includes a wireless base station 1 provided for each of a plurality of stores such as a store A and a store B, a mobile terminal 2 such as a mobile phone owned by a user, and a mobile terminal 2. A network 3 for communicating with the electronic advertisement distribution server 4 and the electronic advertisement distribution server 4 are provided. In addition, the electronic advertisement distribution server 4 manages a website that can be accessed by a personal computer or the like via the network 3 and that can be browsed by a browser mounted on a terminal such as the mobile terminal 2 or a personal computer.
[0023]
The wireless base station 1 holds a store ID assigned to each store and transmits the store ID to the mobile terminal 2 existing in the wireless communication area. The mobile terminal 2 that has received the store ID transmits the received store ID and the user ID to the electronic advertisement distribution server 4 together. It is preferable that the wireless base station 1 installed in each store and the mobile terminal 2 exchange data (store ID) wirelessly by Bluetooth or wireless LAN.
[0024]
The electronic advertisement distribution server 4 includes a store information database 401, a mobile terminal position information management unit 402 (position information acquisition unit), a user action history information database 403, a user action pattern analysis unit 404 (movement probability calculation unit), and user action pattern information. Database 405 (action pattern information recording unit), user information database 406, electronic advertisement selection unit 407 (advertisement information determination unit), data transmission / reception unit 408 (advertisement information transmission unit), electronic advertisement distribution necessity determination unit 409 (determination unit) , A threshold probability changing unit 410 (threshold probability changing unit), an electronic advertisement distribution necessity setting unit 411 (advertisement information transmission necessity setting unit), and an electronic advertisement content changing unit 412 (advertisement information content changing unit). You.
[0025]
In the store information database 401, a store information management table having items shown in FIG. 2 such as a store name, a store type, a region ID, and electronic advertisement information corresponding to the store ID is recorded. In the item of “store type ID”, identification information of the store type to which the store belongs is recorded. Note that the store type is a group of similar stores grouped by store type. Information for identifying the area where the store is located is recorded in the item of “area ID”. In the item of “electronic advertisement information”, electronic advertisement information on each store is recorded.
[0026]
The mobile terminal location information management unit 402 refers to the store information management table based on the store ID transmitted from the mobile terminal 2, acquires the store information of the store where the mobile terminal 2 exists, and stores the store ID and the store. The type IDs are recorded in the user action history information database 403 in the order in which the store IDs are received. That is, the mobile terminal location information management unit 402 acquires the current location information of the mobile terminal based on the shop information of the shop where the transfer terminal exists.
[0027]
In the user action history information database 403, as the action history information of the user who is the owner of the mobile terminal 2, the user ID, the reception time of the store ID transmitted from the mobile terminal 2, the received store ID, and the A user action history information management table having the items shown in FIG. 3 such as the store type ID to which the user belongs is recorded.
[0028]
FIG. 3 shows that the user 000001 stopped at the store 0004 on February 2, 2002 at 8: 5: 30 and then went to the store 0001 at 11:03:28.
[0029]
The user behavior pattern analysis unit 404 analyzes a user behavior pattern based on the user behavior history information recorded in the user behavior history information database 403. Specifically, the number of times the user has moved from one store type to another store type is statistically calculated, and a transition probability of moving from one store type to another store type is calculated. The calculated analysis result is recorded in the user behavior pattern information database 405 as a table as shown in FIG.
[0030]
As shown in FIG. 4, the actions that the user 000001 has made so far after going to the clothing store include 129 times at the bowling alley, 100 times at the clothing store, 43 times at the supermarket, and 4 times at the coffee shop. It has been recorded that it has moved twice. In the example of FIG. 4, the transition probability from the store type 0003 to the store type 0012 is calculated as 129 / (129 + 100 + 43 + 4) × 100, and a result of 46% is obtained.
[0031]
When the user behavior pattern analysis unit 404 finishes the analysis, the user behavior history information recorded in the user behavior history information database 403 is reset. Further, the user behavior pattern analysis unit 404 analyzes the user behavior pattern each time a store ID is transmitted from the mobile terminal 2, that is, each time user behavior history information is added to the user behavior history information database 403. , The information recorded in the user behavior pattern information database 405 is updated.
[0032]
In the user information database 406, personal information (e-mail address, telephone number, user ID, etc. of the mobile terminal 2) about the user is preset by the user.
[0033]
The electronic advertisement selecting unit 407 converts the electronic advertisement to be transmitted to the mobile terminal from the electronic advertisement information recorded in the store information database 401 based on the store information and the behavior pattern information obtained from the store ID transmitted from the mobile terminal 2. select.
[0034]
The data transmission / reception unit 408 receives the store ID and the user ID transmitted from the mobile terminal 2 and transmits the electronic advertisement information selected by the electronic advertisement selection unit 407 to the electronic mail address of the mobile terminal 2.
[0035]
Each time the store ID transmitted from the mobile terminal 2 is received, the electronic advertisement distribution necessity determination unit 409 determines whether the transition probability recorded in the user behavior pattern information database 405 and the threshold probability set by the user in advance. Based on this, it is determined whether to distribute the electronic advertisement to the mobile terminal 2. Note that the threshold probability is recorded in the user information database 406 by the user.
[0036]
The threshold probability changing unit 410 changes the threshold probability recorded in the user information database 406 according to an instruction from the mobile terminal 2 via the network.
[0037]
The electronic advertisement distribution necessity setting unit 411 performs a setting to stop the distribution of the electronic advertisement or to start the distribution according to an instruction from the mobile terminal 2 via the network. In addition, the information on the necessity of the electronic advertisement distribution after the setting is recorded in the user information database.
[0038]
The electronic advertisement content change unit 412 changes the content of the electronic advertisement according to the instruction from the provider of the electronic advertisement via the network. Note that the store ID, store name, store type ID, and region ID cannot be changed. The electronic advertisement content changing unit 412 has an authentication unit (not shown), and authenticates whether the provider of the electronic advertisement is a legitimate electronic advertisement provider. Then, the content of the electronic advertisement information can be changed only when the authentication is performed by the authentication unit (when the electronic advertisement information provider is a legitimate electronic advertisement provider).
[0039]
Next, the operation of the electronic advertisement distribution system 100 of the present embodiment will be described.
In FIG. 1, when receiving the store ID from the mobile terminal 2, the mobile terminal location information management unit 402 records the store ID and the store type ID in the user action history information database 403.
[0040]
Here, a case where the store where the user exists is store ID0001 (boutique A) is considered. When this store type is obtained from the store information database 401 shown in FIG. 2, it is the store type ID 0003 (clothing store). The area ID is 0001 (Yokohama). First, the store type having the highest probability that the mobile terminal 2 will move next is obtained from the store type ID and the user behavior pattern information database 405 shown in FIG.
[0041]
In the case where the probability threshold is set to 40% or more, it can be understood that the store type with the next highest probability of moving is the store type ID0012 (the bowling alley). An electronic advertisement to be delivered to the mobile terminal 2 is selected from the store information database 401 using the store type ID and the region ID obtained earlier as a search key. In this case, since the corresponding store ID is only one store of 0012 (boring A), the electronic advertisement information on this store is transmitted to the mobile terminal 2.
[0042]
Next, consider the case where the store ID of the store where the user is located is store ID 0002 (boring hall A). When this store type is obtained from the store information database 401 shown in FIG. 2, it is a store type ID 0012 (a bowling alley). The area ID is 0001 (Yokohama). Based on the store type ID of the store where the mobile terminal 2 currently exists and the user behavior pattern information database 405 shown in FIG. 4, a store type with a high probability that the mobile terminal 2 will move next is determined. When the probability threshold is set to 40% or more, there is no corresponding store type. In such a case, the electronic advertisement information is not transmitted to the mobile terminal 2 owned by the user.
[0043]
The store described in the present embodiment may be a place divided by a predetermined area such as a zoo, a park, and a theme park.
[0044]
As described above, according to the electronic advertisement distribution server of the present embodiment, the user behavior pattern analysis unit 404 analyzes the behavior pattern of the user based on the information of the user behavior history information database 403, and based on the result, The electronic advertisement selecting unit 407 selects the advertisement information on the store to which the user is most likely to move next and causes the mobile terminal 2 to transmit the selected advertisement information. By transmitting information about a store that is likely to move next to the mobile terminal 2, unnecessary electronic advertisement information for the user is not transmitted, and the electronic advertisement provider can efficiently advertise. .
[0045]
Also, since the electronic advertisement is transmitted to the mobile terminal only when the transition probability is larger than the threshold probability, the electronic advertisement is transmitted for the store type that has not moved much from the store type of the store where the mobile terminal currently exists. Is not transmitted, an unnecessary electronic advertisement is not transmitted to the user, so that only a useful electronic advertisement can be obtained.
[0046]
In addition, since the threshold probability can be changed by an instruction from the user, the reception amount of the electronic advertisement can be reduced when the threshold probability is increased, and the reception amount of the electronic advertisement can be increased when the threshold probability is reduced. For example, the reception amount of the electronic advertisement can be adjusted for each user.
[0047]
In addition, the electronic advertisement to be transmitted to the mobile terminal 2 is determined based on the store type having a high probability of moving from the store type to which the store where the mobile terminal 2 currently exists belongs, and the area of the store where the mobile terminal 2 currently exists. Therefore, it is possible to obtain an electronic advertisement for a store that is likely to move next to the user and that is closest to the store where the user is currently located, and thus useful information is transmitted to the user.
[0048]
【The invention's effect】
ADVANTAGE OF THE INVENTION According to this invention, the advertisement information transmission apparatus which can advertise efficiently without transmitting unnecessary advertisement information can be provided.
[Brief description of the drawings]
FIG. 1 is a block diagram illustrating a configuration of an electronic advertisement distribution system according to an embodiment of the present invention.
FIG. 2 is a diagram showing a store information management table recorded in a store information database of the electronic advertisement distribution server according to the embodiment of the present invention.
FIG. 3 is a diagram showing a user action history management table recorded in a user action history information database of the electronic advertisement distribution server according to the embodiment of the present invention.
FIG. 4 is a diagram showing a user action pattern management table recorded in a user action pattern information database of the electronic advertisement distribution server according to the embodiment of the present invention.
[Explanation of symbols]
A, B Store 1 Wireless base station 2 Mobile terminal 3 Network 4 Electronic advertisement distribution server 401 Store information database 402 Mobile terminal location information management unit 403 User behavior history information database 404 User behavior pattern analysis unit 405 User behavior pattern information database 406 User information Database 407 Electronic advertisement selection unit 408 Data transmission / reception unit 409 Electronic advertisement distribution necessity determination unit 410 Threshold probability change unit 411 Electronic advertisement distribution necessity setting unit 412 Electronic advertisement content change unit

Claims (10)

Position information obtaining means for obtaining the position information of the mobile terminal every time the mobile terminal moves to the destination,
An action pattern information recording unit in which action pattern information of the owner of the mobile terminal, which is analyzed based on the movement history information accumulated for each mobile terminal, is recorded,
Advertisement information determining means for determining advertisement information to be transmitted to the mobile terminal based on the position information and the behavior pattern information recorded in the behavior pattern information recording unit;
An advertisement information transmitting unit configured to transmit the determined advertisement information to the mobile terminal. A store information recording unit that stores store information of the store corresponding to store identification information of the store transmitted from the wireless base station device installed for each store via the mobile terminal that is present in the store; ,
2. The advertisement information transmitting device according to claim 1, wherein the position information acquiring unit acquires the position information of the mobile terminal based on the store identification information and the store information of the store. Movement probability calculation means for analyzing the behavior pattern of the owner of the mobile terminal, calculating the probability that the mobile terminal moves from a store group obtained by grouping similar stores to another store group,
When the store identification information is transmitted from the mobile terminal, the calculated probability that the mobile terminal moves from the store group to which the store indicated by the store identification information belongs to another store group and a predetermined threshold probability And a determining unit that determines that transmission of the advertisement information is necessary when there is a store group having the probability higher than the threshold probability. Transmission device. The movement probability calculation means analyzes the action pattern and calculates the probability each time the position information is acquired, and updates the action pattern information and the value of the probability recorded in the action pattern information recording unit. 4. The advertisement information transmitting device according to claim 3, wherein: Area identification information for identifying the area where the store is located is recorded in the store information recording unit,
When it is determined by the determination unit that the transmission of the advertisement information is necessary, the advertisement information determination unit acquires, from the advertisement information recording unit, area identification information of a store where the mobile terminal exists, and the probability is determined. A decision is made to transmit, to the mobile terminal, advertisement information relating to a store located in the same or nearby area as the area where the mobile terminal is located in a shop group higher than the threshold probability. The advertisement information transmitting device according to claim 3 or 4. The advertisement information transmitting apparatus according to claim 3, further comprising a threshold probability changing unit configured to change the threshold probability according to an instruction from the mobile terminal. 7. The advertisement information transmitting unit according to claim 1, wherein the advertisement information transmission unit transmits the advertisement information to an e-mail address of the mobile terminal set in advance by an owner of the mobile terminal. Advertising information transmission device. The advertisement information transmitting apparatus according to any one of claims 1 to 7, further comprising an advertisement information transmission necessity setting unit that sets necessity of transmission of the advertisement information according to an instruction from the mobile terminal. . 9. The advertisement information transmitting apparatus according to claim 1, further comprising an advertisement information content changing unit configured to change the content of the advertisement information in response to a request from a provider of the advertisement information. The advertisement information content change unit includes an authentication unit that authenticates whether a provider of the advertisement information is a predetermined authorized user, and enables the content of the advertisement information to be changed when the authentication is performed. The advertisement information transmitting device according to claim 9, wherein:

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