WO2008041871A3 - Advertising system and method - Google Patents

Advertising system and method Download PDF

Info

Publication number
WO2008041871A3
WO2008041871A3 PCT/NZ2007/000292 NZ2007000292W WO2008041871A3 WO 2008041871 A3 WO2008041871 A3 WO 2008041871A3 NZ 2007000292 W NZ2007000292 W NZ 2007000292W WO 2008041871 A3 WO2008041871 A3 WO 2008041871A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertising system
user
mobile device
promotional messages
providing
Prior art date
Application number
PCT/NZ2007/000292
Other languages
French (fr)
Other versions
WO2008041871A2 (en
Inventor
Kerry Martin Emerson
Original Assignee
Comtxt Holdings Nz Ltd
Kerry Martin Emerson
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Comtxt Holdings Nz Ltd, Kerry Martin Emerson filed Critical Comtxt Holdings Nz Ltd
Priority to AU2007302894A priority Critical patent/AU2007302894A1/en
Publication of WO2008041871A2 publication Critical patent/WO2008041871A2/en
Publication of WO2008041871A3 publication Critical patent/WO2008041871A3/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H04L12/1859—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/21—Monitoring or handling of messages
    • H04L51/214—Monitoring or handling of messages using selective forwarding
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W8/00—Network data management
    • H04W8/18—Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data

Abstract

The invention provides a method of providing promotional messages to one or more mobile devices from an advertising system. The method includes receiving at the advertising system over a network the number of a mobile device associated with a user and identifying a behavioural profile associated with the user; receiving from the mobile device associated with the user, a message requesting registration with the advertising system; sending to the mobile device at pre-determined intervals promotional messages that are compatible with the user's behavioural profile; and at the end of a pre-determined account period providing a financial payment. The invention further provides an advertising system for providing promotional messages to one or more mobile devices.
PCT/NZ2007/000292 2006-10-05 2007-10-05 Advertising system and method WO2008041871A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2007302894A AU2007302894A1 (en) 2006-10-05 2007-10-05 Advertising system and method

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
NZ550328 2006-10-05
NZ550328A NZ550328A (en) 2006-10-05 2006-10-05 Advertising system and method

Publications (2)

Publication Number Publication Date
WO2008041871A2 WO2008041871A2 (en) 2008-04-10
WO2008041871A3 true WO2008041871A3 (en) 2008-06-26

Family

ID=39268906

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/NZ2007/000292 WO2008041871A2 (en) 2006-10-05 2007-10-05 Advertising system and method

Country Status (3)

Country Link
AU (1) AU2007302894A1 (en)
NZ (1) NZ550328A (en)
WO (1) WO2008041871A2 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120303439A1 (en) * 2010-01-13 2012-11-29 Sotxtme Ltd User-defined access controls for accessing user via an electronic communication device
US9161169B2 (en) 2014-01-02 2015-10-13 International Business Machines Corporation Using location and propensity based predictive analytics to provide mobile message QOS

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020120516A1 (en) * 2001-02-26 2002-08-29 Nec Corporation Mobile marketing method, mobile marketing system, mobile marketing server, and associated user terminal, analysis terminal, and program
JP2004070419A (en) * 2002-08-01 2004-03-04 Matsushita Electric Ind Co Ltd Advertisement information sending device
EP1508868A2 (en) * 2003-08-20 2005-02-23 Nec Corporation Consumer behavior information collecting system, method and program
US6889054B2 (en) * 2001-03-29 2005-05-03 International Business Machines Corporation Method and system for schedule based advertising on a mobile phone
US7062469B2 (en) * 2001-01-02 2006-06-13 Nokia Corporation System and method for public wireless network access subsidized by dynamic display advertising
US20060149630A1 (en) * 2004-11-16 2006-07-06 Elliott Joseph F Opt-in delivery of advertisements on mobile devices

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7062469B2 (en) * 2001-01-02 2006-06-13 Nokia Corporation System and method for public wireless network access subsidized by dynamic display advertising
US20020120516A1 (en) * 2001-02-26 2002-08-29 Nec Corporation Mobile marketing method, mobile marketing system, mobile marketing server, and associated user terminal, analysis terminal, and program
US6889054B2 (en) * 2001-03-29 2005-05-03 International Business Machines Corporation Method and system for schedule based advertising on a mobile phone
JP2004070419A (en) * 2002-08-01 2004-03-04 Matsushita Electric Ind Co Ltd Advertisement information sending device
EP1508868A2 (en) * 2003-08-20 2005-02-23 Nec Corporation Consumer behavior information collecting system, method and program
US20060149630A1 (en) * 2004-11-16 2006-07-06 Elliott Joseph F Opt-in delivery of advertisements on mobile devices

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
PATENT ABSTRACTS OF JAPAN *

Also Published As

Publication number Publication date
AU2007302894A1 (en) 2008-04-10
NZ550328A (en) 2008-10-31
WO2008041871A2 (en) 2008-04-10

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