JP2003308379A - Pamphlet delivery system and method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a pamphlet delivery system and method capable of reducing pamphlets or catalogues to be disposed, delivering a pamphlet or catalogue to a visitor who actually uses it, and analyzing the visitor who obtains the pamphlet or catalogue. <P>SOLUTION: This pamphlet delivery system and method comprises a visitor management means for managing information related to the visitor; a presentation content management means for managing information related to presentation contents; a pamphlet recording means for recording a digitized pamphlet file; a delivery request management means for managing information for a pamphlet related to a presentation content requested to deliver in an exhibition hall by the visitor; and a pamphlet delivery means capable of selectively delivering the pamphlet requested to deliver by the visitor according to the visitor's instruction. According to this, only the pamphlet actually required by the visitor can be delivered through a network. <P>COPYRIGHT: (C)2004,JPO

Description

Detailed Description of the Invention

[0001]

TECHNICAL FIELD The present invention relates to the implementation of exhibitions and the like, and more particularly to a pamphlet distribution system for selectively distributing pamphlets.

[0002]

2. Description of the Related Art Conventionally, at exhibitions and the like, pamphlets and catalogs explaining the contents of products and services on display have been distributed.

In addition, at exhibitions and the like, a list of people to be entered in advance or to be filled in at the reception desk,
From the questionnaire etc. in the venue, the type of industry, occupation type of the visitor,
We are analyzing the purpose of visit.

In order to reduce the load on the organizer and visitors involved in these exhibitions, etc., a machine-readable identifier is used to speed up the reception of visitors' entrance and exit, analyze visitor information and materials. A proposal has been made for simplifying the creation of the shipping list (see Japanese Patent Laid-Open No. 7-175854).

However, there are the following problems in the prior art. In other words, many of the pamphlets and catalogs are printed on paper, and some are not available after the exhibition. Is heavy and bulky, so it takes a lot of work to bring home.

In addition, unnecessary brochures and catalogs are eventually thrown away inside and outside the venue without being brought back, and the production and distribution that takes time and cost is wasted, and at the same time it is environmentally friendly. Have an adverse effect.

[0007] Further, discarded brochures and catalogs cannot eventually play the original role of appealing goods or services to visitors.

On the other hand, the organizer has a problem that when the visitors bring back the materials, there is no way to know who brought back the materials and it is difficult to carry out an effective analysis.

[0009]

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and its object is to:
It is an object of the present invention to provide a pamphlet distribution system and method that can reduce the number of discarded brochures and catalogs, obtain only the pamphlets and catalogs that visitors really use, and analyze the visitors who obtained the pamphlets and catalogs.

[0010]

[Means for Solving the Problems] In order to achieve the above object, a visitor management means for managing information about visitors in a system for distributing pamphlets at an exhibition, which includes a server and a terminal device connected by a network. Exhibit content management means for managing information related to exhibit contents, pamphlet recording means for recording digitized pamphlet files, and management of pamphlet information regarding exhibit contents that visitors wish to distribute in the exhibition hall The distribution request management means and the pamphlet distribution means by which the pamphlets desired to be distributed by the visitors can be selectively distributed according to the instructions of the visitors.

A second aspect of the present invention is, in the pamphlet distribution system according to the above-mentioned first aspect, a visitor in which the visitor management means registers information relating to the visitor before the exhibition. The information registration means and the visitor card issuing means for issuing a visitor card including the first data carrier in which the identification ID of the visitor is recorded are provided.

A third aspect of the present invention is the pamphlet distribution system according to the above-mentioned first or second aspect,
Brochure card issuing means for issuing a pamphlet card having a second data carrier in which the identification ID of each pamphlet is recorded, and pamphlet information for recording information of the pamphlet corresponding to the identification ID of the exhibition content in the exhibit content management means. A recording means is provided.

According to a fourth aspect of the present invention, in the pamphlet distribution system according to the above-mentioned first to third aspects, the distribution request management means includes an entrance / exit gate in an exhibition hall and each booth. Information of the data carrier and the second data carrier, and a distribution wish recording means for recording a pamphlet desired to be distributed in the exhibition hall of the visitor, and information of the pamphlet desired to be distributed recorded by the distribution wish recording means. And an information transmitting means for editing and transmitting the information to the terminal device.

According to a fifth aspect of the present invention, in the pamphlet distribution system according to the above-mentioned first to fourth aspects, the pamphlet distribution means stores a digitized pamphlet file recorded by the pamphlet recording means. It is configured by a download means for transmitting to the terminal device.

According to a sixth aspect of the present invention, in the pamphlet distribution system according to the first to fifth aspects, the first data carrier and the second data carrier are constituted by bar codes. It is a thing.

According to a seventh aspect of the present invention, in the pamphlet distribution system according to the first to sixth aspects, the first data carrier and the second data carrier are constituted by non-contact RFID tags. It is the one.

According to an eighth aspect of the present invention, in the pamphlet distribution system according to the first to seventh aspects, the position information and the download password of the download source of the pamphlet for which the information transmitting means is desired to be distributed are provided. It is configured by the e-mail described.

A ninth aspect of the present invention is, in the pamphlet distribution system according to the above-mentioned first to eighth aspects, a log recording means for recording the pamphlet distribution by the download means, and a pamphlet recorded by the log recording means. The distribution means and the analysis means for analyzing the distribution status of the pamphlets by comparing the pamphlets recorded by the distribution desire management means with the distribution desired.

A tenth aspect of the present invention is to provide a program for causing a computer to operate as the pamphlet distribution system according to the first to ninth aspects.

According to an eleventh aspect of the present invention, a program for operating a computer as the pamphlet distribution system according to the first to ninth aspects is recorded in a computer-readable recording medium and provided. It was done.

A twelfth aspect of the present invention is, in a method of distributing pamphlets at an exhibition, a step of managing information about visitors, a step of managing information about exhibition contents, and a step of digitizing pamphlets. Steps to record files, steps for visitors to distribute pamphlets relating to exhibit contents in the exhibition hall, and steps to selectively distribute pamphlets on exhibit contents that visitors want to distribute according to the instructions of the visitors It is intended to do.

A thirteenth aspect of the present invention is, in the pamphlet distributing method according to the twelfth aspect described above, in the step of managing the information related to the visitor, the visitor obtains the information related to the visitor before the exhibition. And the step of issuing a visitor card having a first data carrier in which the identification ID of the visitor is recorded.

A fourteenth aspect of the present invention is the pamphlet distribution method according to the above twelfth or thirteenth aspect, wherein
In the step of managing the information related to the exhibit contents, issuing a brochure card having a second data carrier in which an identification ID of each booth or the exhibit contents is issued, and identifying the exhibit contents I
The step of recording the information of the pamphlet corresponding to D and the step of recording the information of the pamphlet are performed.

[0024] A fifteenth aspect of the present invention is, in the pamphlet distribution method according to the above twelfth to fourteenth aspects, at a stage where a visitor desires to distribute a pamphlet relating to exhibit contents in the exhibition hall, At the entrance / exit gate and each booth, reading the information of the first data carrier and the second data carrier, recording a pamphlet desired to be distributed in the exhibition space of the visitor, and a pamphlet desired to be distributed. And editing and transmitting the information to the terminal device.

According to a sixteenth aspect of the present invention, in the pamphlet distribution method according to the above twelfth to fifteenth aspects, at the stage of selectively distributing a pamphlet of exhibit contents that a visitor desires to distribute, the distribution is carried out. The steps of selecting a pamphlet to be actually distributed from desired pamphlet information and downloading a digitized pamphlet file to a terminal device are performed.

The seventeenth aspect of the present invention is the pamphlet distribution method according to the above twelfth to sixteenth aspects, wherein the distribution of the pamphlet desired to be distributed is edited and transmitted to the terminal device. The information of the desired pamphlet is composed of an e-mail containing the location information of the download source of the pamphlet from which the distribution of the desired pamphlet is to be distributed and the download password.

The eighteenth aspect of the present invention is, in the pamphlet distribution method according to the above twelfth to seventeenth aspects, a step of taking a log at the time of the downloading, and an exhibition that the visitor desires to distribute in the exhibition hall. The step of analyzing the distribution status of the pamphlet by comparing the pamphlet relating to the content with the pamphlet actually downloaded by the log is performed.

[0028]

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, the present invention will be described based on illustrated embodiments. FIG. 1 is a system configuration diagram showing an embodiment of a pamphlet distribution system 1 of the present invention.
In the pamphlet distribution system 1, a server 3 and a terminal device 4 are connected via a network 2.

The network 2 is actually the Internet and can use the Web and electronic mail.

The server 3 and the terminal device 4 are actually computer systems, and from a hardware point of view, a recording device for a computer (magnetic disk, optical disc, etc.) for recording information, and an input for giving instructions to the computer. It is configured by a device (keyboard, mouse, etc.), a CPU for performing calculation, a display device such as a CRT for displaying the result, a printer for printing the result, and the like.

The server 3 includes a visitor management unit 5, an exhibition content management unit 6, a pamphlet recording unit 7, a distribution desire management unit 8, a pamphlet distribution unit 9, a log recording unit 10, and an analysis unit 11. I have it.

The visitor management means 5 comprises a visitor information registration means 12 and a visitor card issuing means 13, and manages the personal information of the visitor.

The visitor information registration means 12 stores information such as the name, company name, business type, occupation type, e-mail address, and field / product of interest of the visitor on the web displayed on the terminal device 4 before the visit. A visitor makes an input on the screen and records it in the database in association with an identification ID capable of uniquely identifying the visitor.

The visitor card issuing means 13 is an identification ID capable of uniquely identifying the visitor set as the visitor by the visitor information registration means 12 at the time of admission to the exhibition.
Is to issue a visitor card having a first data carrier on which is recorded.

FIG. 2 shows an example of a visitor card using a barcode as the first data carrier. The first data carrier is not limited to a bar code as long as it is a machine-readable data carrier such as an OCR font or RFID tag.

The exhibit content management means 6 includes a brochure card issuing means 14 and a brochure information recording means 15, and manages information relating to the brochure distributed by the exhibitor.

The pamphlet card issuing means 14 issues a pamphlet card including a second data carrier in which an identification ID of each booth or exhibition contents is recorded, and 1) attaches to the exhibit, 2) exhibits Any form may be used as long as it can be understood that the visitors are related to the exhibit, such as placing it near.

The second data carrier is also a bar code, O
There is no particular limitation as long as it is a machine-readable data carrier such as a CR font or an RFID tag and is created in a unit capable of identifying each pamphlet.

The pamphlet information recording means 15 is a database table for recording the identification ID of the exhibition content and the position information of the download source of the pamphlet corresponding to the identification ID of the exhibition content. The location information of the download source is URL (Uniform Resource L
octor) is used.

The pamphlet recording means 7 is a PDF (Portable Document) developed by Adobe.
This is a database in which a pamphlet file 16 digitized in a t format) is recorded.
The individual pamphlet file 16 can be downloaded by accessing the above URL.

The distribution wish management means 8 is provided with a distribution wish recording means 17 and an information transmission means 18, and manages information about which pamphlet to distribute to the visitors.

The distribution request recording means 17 reads the identification IDs of the first data carrier and the second data carrier at the entrance and exit gates of the exhibition hall and each booth,
It records the pamphlets that visitors wish to distribute in the exhibition hall.

The information transmitting means 18 is the distribution request recording means 1
The information of the pamphlet desired to be distributed recorded in 7 is edited and transmitted to the terminal device 4, and is actually an electronic mail in which the URL of the pamphlet desired to be distributed and the download password are described.

The pamphlet distribution means 9 is, for example, HTT.
P (Hyper Text Transfer Pro
tocol) and FTP (File Transfer)
UR accessed by the information terminal 4 in response to an instruction from the information terminal 4 using a protocol such as Protocol)
The brochure file 16 is downloaded from L to the terminal device 4.

The terminal device 4 has a visitor information input means 19,
The download instruction means 20 is provided and information is exchanged with the server 3. It is equipped with a Web browser and electronic mail software.

The visitor information input means 19 inputs the name, company name, type of business, job category, e-mail address, and field / product in which the visitor is interested in the screen such as Web received from the server 3. It is a thing.

The download instruction means 20 instructs the server 3 to UR the brochure described in the electronic mail.
L, that is, the instruction to download the brochure from the brochure download source,
For example, the "save" function of a web browser or FTP client software is used.

The log recording means 10 is a database table for recording a history of who has distributed which pamphlet each time a visitor downloads the pamphlet.

The analysis means 11 analyzes the pamphlet recorded by the distribution request recording means 17 which the visitor wishes to distribute in the exhibition hall and the downloaded pamphlet recorded by the log recording means 10, that is, the pamphlet actually distributed. In contrast, for example, the distribution status of the pamphlets, such as the ratio of the distribution wishes actually distributed, is calculated.

FIG. 3 schematically shows the operation of the pamphlet distribution system of the present invention. First, the visitor uses the visitor information input means 19 of the terminal device 4 in advance to display the name, company name, type of business, etc. on the screen such as the Web.
Enter information such as job title, e-mail address, and field / product of interest.

The visitor information registration means 12 receives the input visitor information, adds an identification ID that can uniquely identify the visitor, and records it in the database.

The sponsor or the exhibitor issues the brochure card for the kind of the brochure to be distributed by the brochure card issuing means 14 in advance at the exhibition hall.
The brochure card is an identification I that identifies the brochure.
It has a second data carrier recording D.

Further, the sponsor or the exhibitor associates the identification ID of each pamphlet with the URL indicating the download source of the pamphlet file 16 of the pamphlet, as shown in FIG. Record according to 15.

At the time of reception of the entrance of the exhibition, the visitor can use the visitor card issuing means 13 to uniquely identify the visitor recorded by the visitor information registration means 12.
Receive the issuance of a visitor card with a first data carrier with D recorded.

A visitor carries a visitor card and enters the exhibition hall. Visitors can visit each booth, and if there is a product or service that requires detailed explanation, the second pamphlet card installed at the exhibition site.
By reading the data carrier of No. 3 by the distribution request recording means 17, the distribution request of the pamphlet is input.

FIG. 5 shows an example of information recorded by the distribution wish recording means 17. In the example of FIG. 5, the visitor “○○○
A circle indicates that the user wished to distribute the “xxx system” of “Company X” and the pamphlets of “yyy device” and “zzz device” of “Y company”.

Further, the exhibitor identification ID and the booth identification I
Of course, it is also possible to record information such as D, the time of entering and leaving the booth, and analyzing the behavior of the visitors in the exhibition hall.

When a visitor exits the exhibition site, such as reading a visitor card, or the day ends,
Alternatively, when the exhibition itself is finished, the information transmission means 18 refers to the pamphlet distribution request recorded by the distribution request recording means 17 and the pamphlet information recording means 15, and creates an e-mail for each visitor. Send to the e-mail address that was recorded as the visitor information.

FIG. 6 shows an embodiment of the above-mentioned electronic mail. Visitor "○○○○" wanted to distribute "xxx system" of "Company X" and pamphlets of "yyy device" and "zzz device" of "Company Y", and each pamphlet file 16 was placed. It indicates that the URL and the password for downloading are described.

The visitor logs in to the server 3 with the visitor's identification ID and the download password, selects the pamphlet to be finally obtained from the pamphlets described in the received e-mail, and download instruction means. 20 requests the server 3 to distribute the pamphlet file 16.

The download instruction is as follows: 1) Directly access the URL from the e-mail software using the function of the e-mail software. 2) Copy the URL described in the e-mail and paste it on the Web browser or FTP client software. It is carried out by a method such as 3) inputting the URL described in the electronic mail into a Web browser or FTP client software to access.

The pamphlet distribution means 9 accesses the instruction content of the download instruction means 20, that is, the designated URL, and downloads the pamphlet file 16 to the terminal device 4.

The log recording means 10 records the identification ID of the visitor who logged in and the identification ID of the pamphlet as a history regarding the download of the pamphlet file 16 described above.

The analyzing means 11 totals the number of downloads for all kinds of pamphlets, and calculates the ratio of pamphlets that were desired to be distributed that were actually downloaded or were not actually downloaded. Then, create analysis materials of information that can be used for subsequent brochure production and distribution.

Although the present invention has been described in detail above based on the embodiments, the pamphlet distribution system according to the present invention is not limited to the above-mentioned embodiments and does not depart from the gist of the present invention. It goes without saying that various changes can be made in the range.

[0066]

As described above, according to the pamphlet distribution system according to the present invention, the visitor only finds the pamphlet that he or she finally needs from the e-mails in which the pamphlets desired to be distributed at the exhibition site are described. Can be obtained as digital data.

Exhibitors can reduce the costs for producing and distributing pamphlets. At the same time, it becomes possible to analyze by comparing the pamphlets distributed with the pamphlets actually distributed.

[Brief description of drawings]

FIG. 1 is a system configuration diagram showing an embodiment of the present invention.

FIG. 2 is an example of a visitor card of the present invention.

FIG. 3 is a schematic diagram showing the operation of the present invention.

FIG. 4 is an example of pamphlet information of the present invention.

FIG. 5 is an example of information recorded by distribution request recording means of the present invention.

FIG. 6 is an example of an email notifying the download source of the brochure of the present invention.

[Explanation of symbols] 1 Brochure distribution system 2 network 3 servers 4 terminal devices 5 Visitor management means 6 Exhibit content management means 7 Brochure recording means 8 Distribution wish management means 9 Pamphlet distribution means 10 Log recording means 11 Analytical means 12 Visitor information registration means 13 Visitor card issuing means 14 Brochure card issuing means 15 Brochure information recording means 16 brochures 17 Distribution hope recording means 18 Information transmission means 19 Visitor information input means 20 Download instruction means

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Claims (18)

[Claims] 1. A system for distributing pamphlets at an exhibition, comprising a server and a terminal device connected by a network, and managing a visitor management means for managing information on visitors and information on exhibition contents. Exhibitor content management means, pamphlet recording means for recording digitized pamphlet files, distribution request management means for managing information on pamphlets relating to exhibit contents that visitors wish to distribute in the exhibition hall, and visitors A pamphlet distribution system comprising: pamphlet distribution means capable of selectively distributing pamphlets desired to be distributed by a visitor's instruction. 2. The pamphlet distribution system according to claim 1, wherein the visitor management means registers the visitor information registration means for the visitor to register information relating to the visitor before the exhibition, and A pamphlet distribution system, comprising: a visitor card issuing means for issuing a visitor card including a first data carrier having an identification ID recorded therein. 3. The pamphlet distribution system according to claim 1, wherein the exhibit content management means issues a pamphlet card including a second data carrier in which an identification ID of each pamphlet is recorded. And a pamphlet information recording unit for recording information on a pamphlet corresponding to the identification ID of the exhibition content. 4. The pamphlet distribution system according to any one of claims 1 to 3, wherein the distribution request management means includes the first data carrier and the booth at an entrance / exit gate and each booth in an exhibition hall. The information of the second data carrier is read, and the distribution request recording means for recording the pamphlet desired to be distributed in the exhibition hall of the visitor and the information of the pamphlet desired for distribution recorded by the distribution request recording means are edited. A pamphlet distribution system, comprising: an information transmitting unit for transmitting to a terminal device. 5. The pamphlet distribution system according to any one of claims 1 to 4, wherein the pamphlet distribution means transmits a digitized pamphlet file recorded by the pamphlet recording means to a terminal device. A pamphlet distribution system characterized by being a download means. 6. The pamphlet distribution system according to claim 1, wherein the first data carrier and the second data carrier are bar codes. Distribution system. 7. The pamphlet distribution system according to claim 1, wherein the first data carrier and the second data carrier are contactless RFI.
A pamphlet distribution system comprising a D tag. 8. The pamphlet distribution system according to claim 1, wherein the information transmitting means comprises:
A pamphlet distribution system characterized in that the pamphlet distribution system is an e-mail in which the location information of the pamphlet desired to be distributed and the download password are described. 9. The pamphlet distribution system according to any one of claims 1 to 8, wherein the pamphlet distribution unit records the pamphlet distribution by the download unit, the pamphlet distribution recorded by the log recording unit, and the distribution request. A pamphlet distribution system, comprising: an analysis unit that analyzes a pamphlet distribution status by comparing pamphlets that are desired to be distributed and recorded by a management unit. 10. A program for causing a computer to operate as the pamphlet distribution system according to claim 1. 11. A computer-readable recording medium in which a program for operating a computer as the pamphlet distribution system according to claim 1 is recorded. 12. A method of distributing pamphlets at an exhibition, the steps of managing information about visitors, managing information about exhibit contents, and recording a file of digitized brochures. And a step in which the visitor wants to distribute a pamphlet relating to the exhibit contents in the exhibition hall, and a stage in which the visitor selectively distributes the pamphlet about the exhibit content that the visitor wants to distribute according to the instruction of the visitor. A pamphlet distribution method characterized in that 13. The pamphlet distribution method according to claim 12, wherein in the step of managing the information related to the visitor, the step of registering the information related to the visitor before the exhibition attendance, and the visitor. Issuance of a visitor card having a first data carrier on which the identification ID is recorded. 14. The pamphlet distribution system according to claim 12, further comprising a second data carrier in which an identification ID of each booth or exhibition content is recorded at the stage of managing the information related to the exhibition content. Issuing a brochure, issuing a brochure card, recording brochure information corresponding to the identification information of the exhibition content, and recording brochure information,
A pamphlet distribution method characterized by the provision of. 15. The pamphlet distribution method according to any one of claims 12 to 14, wherein at a stage where a visitor desires to distribute a pamphlet relating to exhibit contents in an exhibition hall, an entrance / exit gate in the exhibition hall. And in each booth, the first data carrier and the second data carrier
The step of reading the information of the data carrier of (1) and recording the brochure desired to be distributed in the exhibition hall of the visitor, and the step of editing the information of the brochure desired to be distributed and transmitting it to the terminal device. Pamphlet distribution method characterized by. 16. The pamphlet distribution method according to any one of claims 12 to 15, wherein at the stage of selectively distributing pamphlets of exhibit contents that a visitor desires to distribute, the pamphlets desired to be distributed A pamphlet distribution method comprising: a step of selecting a pamphlet to be actually distributed from information, and a step of downloading a digitized pamphlet file to a terminal device. 17. The pamphlet distribution method according to claim 12, wherein in the step of editing the information of the pamphlet desired to be distributed and transmitting the information to the terminal device, the pamphlet to be distributed is information,
A pamphlet distribution and distribution method, characterized in that the pamphlet is distributed by e-mail in which the location information of the brochure desired to be distributed and the download password are described. 18. The pamphlet distribution method according to any one of claims 12 to 17, wherein the step of logging at the time of downloading and the pamphlet relating to the exhibit contents that the visitor desires to distribute in the exhibition hall. And a step of analyzing the distribution status of the pamphlet by comparing the pamphlet actually downloaded by the log with the pamphlet distribution and distribution method.