JP2003296503A - Internet advertisement evaluation method and system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To evaluate and analyze the effect of advertisement by directly accumulating advertisement response data on an advertisement effect evaluating server side for advertisement evaluation while responding to various user terminal devices possessed by a users. <P>SOLUTION: In stead of a general URL, a user-side URL constituted by adding, to a specified URL including at least the domain name of an advertisement effect evaluating server device 10 in the Internet 1, information including the information provider URL of the advertisement related providing information stored in an advertiser server device 11 is advertised. In the server device 10, an authentication ID name is issued in the start of connection, and accumulates access logs in reference to the authentication ID name. The accesses to the advertisement related providing information of the advertiser server 11 can be tabulated in the server device 10. <P>COPYRIGHT: (C)2004,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention collects access to advertisement related provision information stored in an advertiser server, which is pointed to by an information providing source URL registered in advance in an advertisement effect evaluation target URL table. Accordingly, the present invention relates to an internet advertisement evaluation method and system for evaluating the advertisement effect of the information provider URL, and in particular, an advertisement is usually provided to an advertisement agency while supporting various user terminal devices owned by the user. Instead of relying on an advertising agency or other means such as installing a main server, the advertiser side does not rely directly on it, and the ad effect evaluation server for advertisement evaluation directly stores the ad response data, The present invention relates to an internet advertisement evaluation method and system capable of evaluating and analyzing the effect of advertisement.

[0002]

2. Description of the Related Art With the progress of commercial use of Internet by companies, electronic commerce using customers' homepages and marketing involving customers are becoming active. In addition to the construction of so-called e-commerce / marketing websites and branding on the web, the key to success will be whether or not to effectively promote the websites and attract customers.

[0003]

However, at present, there is no tool for conducting detailed analysis of the effect of promotion, and an analysis conducted by an Internet advertising specialist agency (Media Rep) or an in-house advertising medium (media) (by advertising medium) , The number of daily visits, impressions, click rates, etc.) are provided as a service to the advertiser, but the advertiser cannot do its own evaluation analysis and had to believe the words of the advertising agency. .

On the other hand, in Japanese Patent No. 2897127, the name, address, telephone number of the customer who sees the advertisement and requests the material,
A customer information collection system that automatically aggregates customer information such as age, gender, and subscribed newspapers and distributes the analysis result to each advertiser has been proposed, but it is not possible for the advertiser side to directly collect advertisement response data. There wasn't.

Although it is conceivable to collect access logs and aggregate the data, specialized knowledge is required and the processing is complicated.

Further, in recent years, various types of terminal devices have been used for accessing the Internet in addition to personal computers and other computers. For example, the mobile phone may be an NTT iCoMo "i-mode" mobile phone, a NTT "L-mode" public telephone line, a PDA (Personal Digital Assistants), or the like. Further, when the hardware of the terminal device for connecting to the Internet is different, the browser used for connecting to the Internet is different, and there are various browsers.

[0007] In the case of providing advertisement information using the Internet, it is necessary to assume such various types of terminal devices. At the same time, when accumulating the advertisement response data and evaluating and analyzing the effect of the advertisement, it is necessary to be able to deal with such various types of terminal devices.

[0008] The present invention has been made to solve the above-mentioned conventional problems. Normally, an advertiser server is installed on the side of an advertising agency while supporting various user terminal devices possessed by users. For example, without relying on an advertising agency or the like, the advertiser side does not rely directly on it, and the ad effect evaluation server for ad evaluation directly accumulates the ad response data and evaluates the ad effectiveness. It is an object to provide an internet advertisement evaluation method and system that can be analyzed.

[0009]

First, the internet advertisement evaluation method according to the first aspect of the present invention is applied to an advertisement effect evaluation target UR.
To evaluate the advertising effect of the information providing source URL by totaling the access to the advertisement related providing information stored in the advertiser server, which is pointed to by the information providing source URL registered in advance in the L table. An Internet advertisement evaluation method, which is a specific URL including at least a domain name in an advertisement effect evaluation server on the Internet
In addition to the information providing source URL, a user side URL that is advertised in advance instead of the information providing source URL is used to allow the user to perform the advertisement related operation by the user terminal device of the user side. When connecting to the advertisement effect evaluation server via the Internet in order to access the provided information, the advertisement effect evaluation server checks the authentication I at the start of the connection.
The D name is issued, and the authentication ID included in the information sent from the user terminal device after issuing the authentication ID name.
The storage of the access log of the information indicating the state of the connection is started while referring to the name, and the advertisement effect evaluation server uses the user side U sent from the user terminal device.
The information providing source URL is extracted from the RL, the extracted information providing source URL is accessed to obtain the corresponding advertisement providing information, and among the URLs included in the advertisement providing information,
For the same URL as the information providing source URL included in the advertising effect evaluation target URL table, the information including the information providing source URL and the authentication ID name is changed to a specific URL including at least the advertising effect evaluating server / domain name. In addition, by replacing with the user side URL configured and generated and transmitting the replaced advertisement-related provision information to the user terminal device side, the advertisement effect evaluation server appropriately
The authentication ID name is transmitted to the user terminal device side, the access to the advertisement-related provision information is grasped based on the information accumulated in the access log, and thereby the advertisement effect is evaluated. By the above, the above-mentioned problems are solved.

In the Internet advertisement evaluation method, when a bookmark registration operation is performed on the user terminal device for the URL of the desired advertisement providing information, the advertisement effect evaluation server uses the bookmark registration URL as a URL for bookmark registration.
Information including the information providing source URL and the authentication ID name,
The user-side UR constructed and generated in addition to the specific URL including at least the advertising effect evaluation server domain name
By transmitting L to the user terminal device side, even if the connection is once released and reconnected, the authentication ID name at the time of bookmark registration after the connection to the bookmark registered URL Can be used again.

Further, in the Internet advertisement evaluation method, among the URLs included in the advertisement providing information, the same URL as the information providing source URL included in the advertisement effect evaluation target URL table is the information providing source URL and the URL. The user side created by organizing at least the authentication ID name and then constructing and generating the evaluation measurement management information obtained by encrypting the organization result in addition to the specific URL including at least the advertisement effect evaluation server / domain name. Since the URL is replaced with the URL, the evaluation measurement management information and the information providing source URL included in the evaluation measurement management information can be encrypted. Therefore, it is possible to prevent the evaluation measurement management information and the information providing source URL included in the evaluation measurement management information from being tampered with or stolen.
For example, if the information provider URL becomes clear to the user,
The user can directly access the information providing source URL without using the user side URL and without going through the advertisement effect evaluation server device, and if the direct access becomes possible, the advertisement effect evaluation measurement becomes impossible.

Further, in the Internet advertisement evaluation method, if the information received from the user terminal device at the time of starting the connection already has an authentication ID name, the authentication ID name is used thereafter to start the connection this time. By not issuing a new authentication ID name from time to time, the user can continue to use the authentication ID name obtained in the past connection, that is, it seems to be the same user. In this case, it is possible to enable the advertisement effect evaluation measurement in which the access log is continuously accumulated even when reconnecting.

Next, the internet advertisement evaluation system according to the second invention of the present application is the advertisement related provision information stored in the advertiser server, which is pointed to by the information providing source URL registered in advance in the advertisement effect evaluation target URL table. An internet advertisement evaluation system for evaluating the advertising effectiveness of the information providing source URL by totaling the access to the information providing source advertiser, in which the advertisement related providing information pointed to by the information providing source URL is stored. The information provider URL, which has a server and a domain name on the Internet as an advertising effect evaluation server domain name, and is configured by adding information including the information provider URL to a specific URL including at least the domain name. Instead of using the user-side URL that is advertised in advance, When connecting to the advertisement effect evaluation server via the Internet to access the advertisement related provision information, the authentication ID name is issued at the start of the connection, and the information sent from the user terminal device after the authentication ID name is issued. Starts the accumulation of the access log of the information indicating the state of the connection, which is performed by referring to the authentication ID name included in, and provides the information from the user side URL sent from the user terminal device. The original URL is extracted, the extracted information providing source URL is accessed to obtain the corresponding advertisement providing information, and the URL included in the advertisement effect evaluation target URL table is included in the URL included in the advertisement providing information. The same URL as the information providing source URL is the information providing source U
Replacing the information including the RL and the authentication ID name with the user-side URL generated and configured in addition to the specific URL including at least the advertisement effect evaluation server / domain name,
An advertisement effect evaluation server that appropriately transmits the authentication ID name to the user terminal device side by transmitting the replaced advertisement-related provision information to the user terminal device side,
By solving the above problem, the access to the advertisement-related provided information is grasped on the basis of the information accumulated in the access log, and the advertisement effect is evaluated based on this.

Next, the advertisement effect evaluation server according to the third invention of the present application provides the advertisement-related offer stored in the advertiser server, which is pointed to by the information providing source URL registered in advance in the advertisement effect evaluation target URL table. An advertisement effect evaluation server for evaluating the advertisement effect of the information providing source URL by totaling access to information, wherein the advertisement effect evaluation target URL table storage unit stores the advertisement effect evaluation target URL table. And a user configured in advance by adding information including the information providing source URL to a specific URL including at least a domain name in an advertisement effect evaluation server on the Internet, instead of the information providing source URL, and being advertised in advance. The side URL allows the user to access the advertisement-related provision information through the user terminal device on the user side. When you connect to the advertising effectiveness evaluation for the server via the authentication ID to issue an authentication ID name when the connection start
Starts accumulating an access log of information indicating the connection status, which is performed with reference to the authentication ID name included in the information sent from the user terminal device after the name issuing unit and the authentication ID name issuance. The access log storage unit for extracting the information providing source URL from the user side URL sent from the user terminal device, and accessing the extracted information providing source URL to display the corresponding advertisement providing information. Among the URLs acquired and included in the advertisement providing information, the same URL as the information providing source URL included in the advertisement effect evaluation target URL table is the information including the information providing source URL and the authentication ID name, Replace with the user-side URL that is constructed and generated in addition to the specific URL including at least the advertising effect evaluation server domain name, and replace the advertisement-related provision information with the replacement. A proxy function unit for transmitting to the user terminal device side, grasping the access to the advertisement related provision information based on the information accumulated in the access log, and thereby evaluating the advertisement effect. By doing so, the above problems are solved.

Further, the computer program according to the fourth invention of the present application is the internet advertisement evaluation method according to the first invention, the internet advertisement evaluation system according to the second invention, or the advertisement effect according to the third invention. The problem is solved by providing a computer program for implementing an evaluation server.

Further, a computer-readable recording medium according to the fifth invention of the present application solves the above-mentioned problems by providing a computer-readable recording medium recording the computer program according to the fourth invention. Is.

The operation of the present invention will be briefly described below.

The present invention is indicated by the information providing source URL registered in advance in the advertisement effect evaluation target URL table.
This is an internet advertisement evaluation method for evaluating the advertisement effect of the information providing source URL by totaling the accesses to the advertisement related provision information stored in the advertiser server.

In the present invention, first, in place of the information providing source URL, which is formed by adding information including the information providing source URL to a specific URL including at least a domain name in the advertisement effect evaluation server on the Internet, When the user connects to the advertisement effect evaluation server via the Internet in order to access the advertisement-related provided information by the user terminal device of the user side by the user side URL that is advertised in advance, the advertisement effect evaluation server , Issues an authentication ID name at the start of the connection. Further, after the issuance of the authentication ID name, accumulation of an access log of information indicating the connection state, which is performed with reference to the authentication ID name included in the information sent from the user terminal device, is started.

The advertisement effect evaluation server extracts the information providing source URL from the user side URL sent from the user terminal device, accesses the extracted information providing source URL, and applies it. Acquire the advertisement providing information. In addition, among the URLs included in the advertisement providing information, the same URL as the information providing source URL included in the advertisement effect evaluation target URL table includes the information including the information providing source URL and the authentication ID name, It is replaced with the user-side URL constructed and generated in addition to the specific URL including at least the advertising effect evaluation server domain name. After that, by transmitting the replaced advertisement-related provision information to the user terminal device side, the advertisement effect evaluation server appropriately transmits the authentication ID name to the user terminal device side.

Therefore, in the present invention, the access
Based on the information accumulated in the log, it is possible to grasp the access to the advertisement-related provision information and thereby evaluate the advertisement effect. Therefore, even if the browser on the user terminal device side does not have a special function, if there is a function to simply display the information on the Internet by designating the URL, the advertisement effect evaluation server can perform the advertisement effect evaluation measurement. It will be possible. For example, the advertisement effect evaluation measurement can be performed even with a user terminal device that uses a browser with limited functions, such as a mobile phone and a PDA.

Therefore, according to the present invention, while supporting various user terminal devices possessed by the user, the advertisement server is usually installed on the side of the advertising agency, and the advertisement is performed without relying on the advertising agency. It is possible for the main side to directly accumulate and store the advertisement response data on the advertisement effect evaluation server side for advertisement evaluation without evaluating the effectiveness of the advertisement and to analyze and evaluate the effect of the advertisement.

The URL table in the present invention is
It is not particularly limited. For example, regarding the URL stored in the table, the specific URL of the present invention is further added.
For this reason, it is not limited to so-called domain names such as "/www.ABCDEFG.co.jp/", but various storage locations under the domain name, file names specified by the storage location designation, etc. But it's okay. In other words, "/www.ABCDEFG.co.jp
Even if something like "/ usr / grop /", "/www.ABCDEFG.co.jp
It can be something like "/usr/grop/top.html".

[0024]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described in detail below with reference to the drawings.

FIG. 1 is a block diagram showing an overall configuration of an embodiment of an internet advertisement evaluation method and system to which the present invention is applied.

In this figure, the main part of the present embodiment is an advertisement effect evaluation server device 10, and in connection therewith, an advertiser server device 11 is provided. The advertising effectiveness evaluation server device 10 and the advertiser server device 11
May be integrally configured in a server device with a single hardware. Further, the advertising effectiveness evaluation server device 10 and the advertiser server device 11 are constructed by using hardware as a general server device and an OS (Operating System).

The advertisement effect evaluation server device 10 and the advertiser server device 11 can be used by the user terminal device 5 via the Internet 1, the Internet connection server device 17, or the public telephone line 2.

The Internet connection server device 17
Is used by a so-called provider of a second-class telecommunications carrier to provide an Internet connection service. When connecting to the Internet, the user temporarily connects the user terminal device 5 to the Internet connection server device 17 via the public telephone line 2 or the like. Alternatively, the user terminal device 5 may be directly connected to the Internet 1.

The connection of the user participant terminal device 5 to the Internet 1 is not limited to the above connection via the Internet connection server device 17.

For example, the user terminal device 5 may be directly connected to the Internet 1. ADSL (asymmetric
XDSL (x digi) such as digital subscriber line)
talsubscriber line) or an optical fiber line, a mobile phone, PHS (Personal Handy Phone) or PDA as the user terminal device 5, or an international telephone line as the public telephone line 2. You can do it. Needless to say, the roaming service may be used by using an overseas provider.
"I-mode" on NTT DoCoMo mobile phones,
In the "L mode" of a public telephone line of NTT, etc., it is possible to use this because it is connected to the Internet 1 through a predetermined route.

FIG. 2 is a block diagram showing the configuration of the advertising effectiveness evaluation server device 10 used in this embodiment.

As shown in the figure, the advertisement effect evaluation server device 10 moves to the advertisement related provision information stored in the advertiser server, which is pointed to by the information providing source URL registered in advance in the advertisement effect evaluation target URL table. A function for evaluating the advertising effect of the information providing source URL is provided by aggregating the accesses.

The advertisement effect evaluation server device 10 has an authentication ID name issuing unit 30, a proxy function unit 32, a communication control unit 34, and an advertisement evaluation information providing unit 36. The authentication ID name issuing unit 30 and the like are all computer programs and a CPU (Cent) that executes the computer programs.
ral Processing Unit) and the main memory and hard disk device that store it.

In addition, the advertisement effect evaluation server device 10
Is an access log storage unit 50 for accumulating access log information as shown in FIG. 3, and an authentication ID name information storage unit 5
2, an advertisement effect evaluation target URL table storage unit 54,
It has an encrypted information storage unit 56. A hard disk device is used for all of the access log storage unit 50 and others, but a semiconductor memory device or the like in which the storage when the power is cut off is non-volatile may be used. As shown by the broken line, the encrypted information storage unit 56 is provided if necessary in the encryption process described later.

In the advertisement effect evaluation server device 10, first, the advertisement effect evaluation target URL table storage unit 54 is shown.
Stores the URL table for advertisement effect evaluation as shown in FIG. The authentication ID name issuing unit 30 is configured by adding information including the information providing source URL to a specific URL including at least a domain name in the advertisement effect evaluation server on the Internet, instead of the information providing source URL, in advance. When the user connects to the advertisement effect evaluation server via the Internet to access the advertisement-related provided information by his / her own user terminal device by the advertised user side URL, the authentication ID name is given at the start of the connection. Issue.

The proxy function unit 32 refers to the authentication ID name included in the information sent from the user terminal device after issuing the authentication ID name to the access log storage unit 50, and the state of the connection. The accumulation of the access log of the information indicating is started, and thereafter, the accumulation is performed at any time. Further, the proxy function unit 32 extracts the information providing source URL from the user side URL sent from the user terminal device, accesses the extracted information providing source URL, and obtains the corresponding advertisement providing information. However, among the URLs included in the advertisement providing information, the same URL as the information providing source URL included in the advertisement effect evaluation target URL table is the information providing source U.
Replacing the information including the RL and the authentication ID name with the user-side URL generated and configured in addition to the specific URL including at least the advertisement effect evaluation server / domain name,
The advertisement-related provision information thus replaced is transmitted to the user terminal device side.

Further, the advertisement evaluation information providing unit 36 grasps the access to the advertisement related provision information based on the information accumulated in the access log in the access log accumulation unit 50, and evaluates the advertisement effect by this. Used to do. Further, the advertisement evaluation information providing unit 36 stores the information providing source URL indicating the advertisement related provision information of the evaluation target in the advertisement effect evaluation target URL table storage unit 54 in order to register the target for which the advertiser evaluates the advertisement effect. It is also used to register mainly information and to correct or delete such information that has already been registered.

The communication control unit 34 performs a process for the proxy function unit 32 and the advertisement evaluation information providing unit 36 to deliver information via the Internet 1. The communication control unit 34 is realized by predetermined hardware and software.

The operation of this embodiment will be described below.

FIG. 5 is a block diagram schematically showing the route through which the user receives advertisement information provision in this embodiment.

The information that the advertiser intends to provide to the user is HT in the advertiser server device 11 as in the case of the conventional home page on the Internet 1.
ML (hypertext markup language) and XML (exten
sible markup language) and is stored as a file based on general rules. The present invention does not specifically limit the format of the file, and may be a format other than HTML or XML.

Further, such a file is stored in HTTP (hypertext transfer protocol) via the Internet 1.
l) to access using a uniform resource locator (URL). Here, the URL of the file in which the advertisement-related provision information is stored, which is stored in the advertiser server device 11, is referred to as an information providing source URL in the present invention for convenience of explanation.

The present invention does not specifically limit the protocol used for file transfer such as HTTP. Further, it is needless to say that the file designation at the time of transferring the file is not limited to the literal URL generally used in recent years, and may follow other regulations as long as it has the same function.

Here, the domain name of the advertiser server device 11 on the Internet is referred to as "advertisement related information domain name". In addition, the name of the file in which the advertisement related provision information is saved is "Advertisement related provision information file name".
And Then, the storage location (so-called path) of the file in the advertiser server device 11 is referred to as the “advertisement related provision information file path”. Then, the information provider URL
In the present embodiment, the main configuration of can be expressed as follows.

(Information provider URL) = (Advertisement related information domain name) + (Advertisement related information file / path)
+ (Advertisement related information file name)

For example, suppose each component is as follows.

(Advertisement related information domain name) = "mobi
le.super.co.jp ”(advertising related information file / path) =“ user / subgrou
p / section1 / "(advertising related information file name) =" top.html "

Then, in this case, the information providing source URL is
It looks like this:

(URL of information provider) = "http: // mobile.
super.co.jp/user/subgroup/section1/top.html ''

On the other hand, according to the present invention, such a file stored in the advertiser server device 11 can be browsed from the user terminal device 5 by a user side URL different from the information providing source URL.
Specify with what is called. One information provider URL corresponds to each user-side URL. The correspondence relationship is stored in the advertisement effect evaluation target URL table storage unit 54.

Specifically, first, the information provider URL and the authentication ID name are included at least, and if necessary, HTTP environment variables are appropriately included, for example, terminal identification, session information, and the like are organized. After that, the organization result is encrypted, and the encryption result is “evaluation measurement management information”.
(= INF-A). Further, the domain name of the advertising effectiveness evaluation server device 10 on the Internet is referred to as “advertising effectiveness evaluation server domain name”. Then, the main configuration of the user side URL can be expressed as follows in the present embodiment.

(User side URL) = (Advertisement effect evaluation server / domain name) + (Evaluation measurement management information) + (Advertisement related information file path) + (Advertisement related information file name)

For example, assume that the "advertisement related information domain name", the "advertisement related information file name", and the "advertisement related information file path" are as described above. Further, it is assumed that the “advertising effect evaluation server domain name” and the “evaluation measurement management information” are as follows. Note that the “evaluation measurement management information” is obtained by organizing and encrypting the information providing source URL and the like, and by decrypting the encryption, all information included in the information providing source URL can be acquired.

[0054] (Advertising effect evaluation server domain name) = "zdxe.to" (Evaluation measurement management information) = "we1k4dg93"

Then, the user side URL is as follows.

(User side URL) = "http://zdxe.to/w
e1k4dg93 / top.html ''

In the present embodiment, by encrypting the evaluation measurement management information, it is possible to encrypt various information such as the information provider URL included in the evaluation measurement management information. Therefore, it is possible to prevent the information included in the evaluation measurement management information from being tampered with or stolen. For example, when the information providing source URL is revealed to the user, the user can directly access the information providing source URL without using the user side URL and without going through the advertisement effect evaluation server device, and the direct access is possible. In that case, it becomes impossible to measure the advertising effectiveness evaluation.

The encryption method in this embodiment is
It is not specifically limited. The encryption method may be, for example, a coding method using a so-called Hash function or the like, and may be another method as long as there is a one-to-one correspondence. In the encryption method, the encryption information storage unit 56 may be used if necessary.

If the data compression effect can be expected in the encryption method, it is possible to reduce the number of characters of the user side URL advertised in various advertisement media. Therefore, the user can easily obtain the user-side URL of the advertisement. In addition, the user side URL acquired from the advertisement can be easily input by the user at the user terminal device 5.

Here, when the advertiser monitors the access to the file stored in the advertiser server device 11 by the advertisement effect evaluation server device 10 and evaluates the advertisement effect,
The advertisement evaluation information providing unit 36 registers the information providing source URL of the file to be monitored. At the time of the registration, the advertisement evaluation information providing unit 36 issues a user-side URL according to the regulations and presents it to the advertiser, and at the same time, shows the correspondence relationship between the user-side URL and the information provider URL. It registers in the evaluation target URL table storage unit 54.

When the advertiser provides information such as advertisement in a paper medium such as magazines, newspapers, radio broadcasts, television broadcasts, etc., the advertiser publicizes the presented user side URL. Note that in the user-side URL used for publication in this way, the information encrypted as “evaluation measurement management information” (= INF-A) in the user-side URL naturally includes the information provider URL. However, the authentication ID name and session information are not included, and in some cases, the information that is normally included may be omitted.

If the user wants to obtain more detailed information by providing such information, the user accesses the Internet 1 from the user terminal device 5 by the URL on the user side presented at the time of providing the information. Then, the user terminal device 5
Is connected to the advertisement effect evaluation server device 10 by the user side URL.

After that, the advertisement effect evaluation server device 10 mainly functions as a proxy by the proxy function unit 32, and the advertisement effect evaluation target URL table storage unit 5 is included.
User side URL by referring to the information stored in 4.
Read the file of the information provider URL corresponding to
The contents of the file are partially processed and sent to the user terminal device 5. Therefore, the user terminal device 5 is shown in FIG.
As indicated by the broken line arrow, the information stored in any advertiser server device 11 can be acquired according to the user side URL.

Further, in the present embodiment, when registering the information providing source URL of the file of the advertisement effect evaluation measurement by the advertisement evaluation information providing unit 36, the advertiser specifies the required number of issues, For one information provider URL,
It is also possible to receive the issuance of a plurality of user-side URLs of the issued number. These user-side URLs are used for file access of the common information provider URL as shown by the broken line arrow in FIG. 6, but the number of accesses and other measurements can be performed for each individual user-side URL. It is possible to individually evaluate the advertising effectiveness of the user side URL.

For example, when individual user-side URLs corresponding to one information provider URL are presented in a paper magazine, newspaper, radio broadcast, television broadcast, or other advertising medium, respectively It may be used separately. As a result, it is possible to individually evaluate the advertisement effect of which medium the user's URL presented to which the user has accessed the file of the specific information provider URL.

FIG. 7 is a diagram showing the hierarchical structure of the home page.

The files stored in the advertiser server device 11 and accessed by the Internet 1 usually correspond to individual home pages having a hierarchical structure as shown in FIG. The lower page is linked from the corresponding upper page. In the upper page, a URL pointing to the lower page of the link destination is included.

In FIG. 7, the page denoted by reference numeral 100 is the content presentation page of the advertisement-related provided information on the top page. Reference numerals 111 to 113 are pages immediately below the top page. Further, there are pages in the lower hierarchy, and for example, the pages 121 to 121 are located below the page 112.
There are pages 123, and pages 131 to 133 exist below the page 121.

With such a hierarchical structure, the URL (information provider URL) of the lower layer page called from the page is embedded in the upper layer page. In the present embodiment, the information provider URL embedded in this way is the advertisement effect evaluation server device 10.
Is replaced with the corresponding user side URL. Then, the page of the advertisement-related provision information after the replacement is transmitted to the user terminal device 5.

That is, in this embodiment, when the user side URL is sent from the user terminal device 5, the proxy function unit 32 causes the user side URL sent from the user terminal device 5.
The information providing source URL is extracted from the inside and the extracted information providing source URL is accessed to obtain the corresponding advertisement providing information. Further, the proxy function unit 32 determines that, in the URL included in the advertisement providing information, the same URL as the information providing source URL included in the advertisement effect evaluation target URL table is the information including the information providing source URL and the authentication ID name. Is replaced with a user-side URL constructed and generated in addition to the specific URL including at least the advertisement effect evaluation server domain name, and the replaced advertisement-related provision information is transmitted to the user terminal device 5 side.

Therefore, when the user terminal device 5 is operated to call a page in the lower hierarchy of the page of the received advertisement providing information, the user side URL corresponding to the page is used for the advertisement effect evaluation. Server device 10
Will be sent to. In the user side URL, the information provider URL that is encrypted and points to the page and the authentication ID name for the current connection from the user terminal device 5 to the advertisement effect evaluation server device 10 are also used for the advertisement effect evaluation. It will be sent to the server device 10.

In the present embodiment, the user terminal device 5
When the user side URL is sent from the proxy function unit 32
Stores an access log of information indicating the state of the connection in the access log storage unit 50 while referring to the authentication ID name included in the information sent from the user terminal device 5.

In this embodiment, the access log is stored in the access log storage unit 50 as shown in FIG. Each row of the table in FIG. 3 is one unit of information that is stored every time the user side URL is sent from the user terminal device 5. In FIG. 3, the time when the user side URL is received from the user terminal device 5 in the advertising effectiveness evaluation server device 10 is shown as “time stamp” in the third column in the drawing, and the authentication ID name at that time is shown in FIG. As the "user ID" (UID) in the middle second column, the user side U at that time
The RL is saved as the "connection destination URL", and the data size of the received user side URL is saved. Furthermore, the IP address and the type of the user terminal device 5 that is the sender of the user-side URL are "connection source I".
It is saved as "P" or "connection source type". The "connection source type" determines the hardware model of the user terminal device 5, the type of browser used in the user terminal device 5, and the like.

"Access ID" in the first column in the figure
The (connection ID) is an ID issued for each connection from the user terminal device 5 to the advertising effectiveness evaluation server device 10 for distinguishing and grasping and managing each connection. For example,
Even if the connection is made from the user terminal device 5 with the same authentication ID, the connection ID is newly issued if the connection is re-established after the connection is terminated. For example, the access ID is
Rather than being issued to individual users, it is issued sequentially over a plurality of users in chronological order.

On the other hand, the user ID and the authentication ID of the present invention are issued for distinguishing individual users (users), and are used for evaluating the advertising effect by distinguishing individual users. It is a thing. Therefore, in some cases, even if the connection is temporarily cut off, the same user (user) may reuse the user ID issued in the past or the authentication ID of the present invention. However, in some cases, this user ID or the authentication ID of the present invention is used as the above-mentioned "access
Similarly to “D” (connection ID), it may be issued for each connection from the user terminal device 5 to the advertising effectiveness evaluation server device 10.

In the notation of the user side URL in the "connection destination URL" of FIG. 3, "INF-A" is the evaluation measurement management information. Further, although not shown in FIG. 3, for convenience of aggregation in the advertisement effect evaluation measurement, and the like, the evaluation measurement management information is decrypted and extracted, for example, an information provider URL or the like. The individual information is also stored in the access log storage unit 50 for each line.

In the present embodiment, it is possible to grasp the access to the advertisement-related provision information based on the information accumulated in the access log of the access log accumulating section 50, and thereby to evaluate the advertisement effect. For example, the number of accesses to each page of the advertisement-related provided information can be evaluated by totaling the number of accesses for each URL of the information provider.

Furthermore, the difference between the time of the "time stamp" when the first user side URL is received and the time of the "time stamp" when the second user side URL is received next is
It can be evaluated as corresponding to the browsing time of the page of the advertisement related provision information specified by the first user side URL. Therefore, by totaling such browsing times for each information provider URL, the browsing time for each page of the advertisement-related provision information can be evaluated.

FIG. 8 is a flow chart showing the procedure of the advertisement effect evaluation measurement in this embodiment.

In step 210, the advertiser registers the content of the advertisement-related provision information in the advertiser server device 11. The content is a predetermined URL (in this embodiment, the information provider UR
It is possible to access it as one page of the home page via the Internet 1 by using (L).

Further, the advertisement-related provided information on the page becomes the target of the advertisement effect evaluation measurement. That is, the URL of the page is presented in a paper medium such as magazines or newspapers, radio broadcasts, television broadcasts, and other advertising media for advertisement, and the advertisement is subjected to the effect evaluation measurement of the advertisement. In this advertisement, generally, the URL itself of the advertisement-related provided information is used to advertise what is referred to as the information provider URL in the present embodiment, but in the present embodiment, the user side URL corresponding to the information provider URL is advertised. To do.

At step 212, the advertiser registers the advertisement-related provision information in the target advertisement effect evaluation server device 10 so as to measure the advertisement effect evaluation. At the time of the registration, the advertiser connects to the advertisement effect evaluation server device 10 from the advertiser server device 11 or a terminal similar to the user terminal device 5 for the advertiser, and the advertiser is previously distributed to the advertiser. Using the ID and its password, the work is approved by the advertisement evaluation information providing unit 36, and the registration is performed.

In the registration, the URL of the advertisement-related providing information for measuring the advertisement effect evaluation is registered as the information providing source URL, and the advertisement evaluation information providing unit 36 of the advertisement effect evaluating server device 10 changes the information providing source URL to the information providing source URL. Corresponding user side UR
L is issued. In addition, the information provider URL registered in this way is the advertisement evaluation information provider 36.
Is registered in the advertisement effect evaluation target URL table storage unit 54.

The advertiser specifies the required number of issues and
With respect to one information providing source URL, it is possible to receive the issuance of a plurality of user side URLs of the issued number.
For example, when individual user-side URLs corresponding to one information provider URL are presented in media such as paper magazines and newspapers, radio broadcasts, television broadcasts, and other advertising media, they should be used for each media. You may Further, the same advertising medium as a newspaper may be used, or different user-side URLs may be used for each paper. When a plurality of user-side URLs are used for each medium in this way, it is possible to measure the advertising effect evaluation for each medium (for each user-side URL).

Next, in step 214, the advertiser publishes the user-side URL issued from the advertisement evaluation information providing unit 36 of the advertisement effect evaluation server device 10 in various advertisement media. This is because the URL of the advertisement related provision information (user side UR) when introducing the method of accessing the advertisement related provision information by the Internet 1 in various advertisement media.
L) is introduced.

At step 216, the user accesses and browses the corresponding advertisement-related provision information from the user terminal device 5 by the advertised user-side URL. The step 216 is shown in detail in FIG. The access is provided via the proxy function unit 32 of the advertisement effect evaluation server device 10 by the user side URL, and the corresponding advertisement related provision of the advertiser server device 11 by the information providing source URL corresponding to the user side URL. It is to access the information page. In addition, the proxy function unit 3
URL table storage unit 5 for advertisement effect evaluation via 2
Each time the information provider URL registered in No. 4 is accessed, the proxy function unit 32 causes the access log storage unit 50
Accumulate access logs to.

Next, in step 218, the advertiser connects to the advertiser server device 11 or a terminal similar to the user terminal device 5 for the advertiser to the advertisement effect evaluation server device 10,
Advertiser ID that has been distributed to advertisers in advance as described above
The approval of the work from the advertisement evaluation information providing unit 36 is obtained using the password and the advertisement evaluation information measurement result is browsed from the advertisement evaluation information providing unit 36. The browsing is performed by displaying information stored in the access log storage unit 50 or information obtained by processing the stored information on the advertiser side.

Next, FIG. 9 is a flowchart showing the procedure of step 216 in the flowchart of the advertisement effect evaluation measurement of FIG.

First, in step 230, the user can know the existence of the advertisement related provision information from the advertisement medium. At the same time, as a method of accessing the advertisement-related provision information, the URL (user side URL) of the advertisement-related provision information is acquired from the advertisement medium. The step 230 is a process manually performed by the user, as indicated by a broken line.

Next, in step 232, the user connects to the Internet 1 from the browser (browser program) operating on the user terminal device 5. The connection is based on access from a provider that the user has contracted with in advance.
The Internet connection server device 17 such as a point connects to the Internet 1.

At step 234, the user accesses the user-side URL acquired from the advertising medium. Then, the browser of the user terminal device 5 is first connected to the proxy function unit 32 of the advertisement effect evaluation server device 10.
The user terminal device 5 may be a mobile phone, PHS, PDA, or each browser.

At step 236, the proxy function unit 32 of the advertisement effect evaluation server device 10 causes the user terminal device 5 to operate.
The user side URL and the HTTP environment variable sent from are acquired. Also, the advertising effectiveness evaluation server device 10 separates the evaluation measurement management information from the user side URL sent from the user terminal device 5, and further decrypts the encrypted evaluation measurement management information. The decryption makes it possible to extract the information providing source URL from the evaluation measurement management information.

In step 236, when the user terminal device 5 is connected to the proxy function unit 32 of the advertisement effect evaluation server device 10, the authentication ID name issuing unit 3 is started at the time of starting the connection.
0 issues the authentication ID name. Even when the connection is started, if the authentication ID name already exists in the information received from the user terminal device 5, specifically, the information obtained by decoding the evaluation measurement management information, the authentication ID name will be used thereafter. In this way, a new authentication ID name may not be issued at the start of this connection. That is, the authentication ID obtained in the past connection
This is the case of continuing to use the name.

In this embodiment, when the user performs a so-called bookmark registration operation in the browser of the user terminal device 5 with respect to the URL of the desired advertisement-related provision information page, the advertisement effect evaluation server device 10 registers the bookmark. As a URL for use in evaluation, the information including the information provider URL of the page of the advertisement related provision information and the authentication ID name at this time is added to the specific URL including at least the advertisement effect evaluation server domain name and generated evaluation The user side URL containing the measurement management information is transmitted to the user terminal device side. This bookmark registration is a function of registering a URL of a desired advertisement-related provision information page so that it can be easily called in the future, and most browsers have it.

Therefore, in the bookmark registration operation, the authentication ID name at this time is stored in the user terminal device 5 in the user side URL together with the information providing source URL and the like. Therefore, in the future, if an operation is performed to access the advertisement-related provided information by the user-side URL registered with the bookmark function, the user-side U saved in this way
The authentication ID name in the RL is sent to the advertising effectiveness evaluation server device 10. In this case, in the present embodiment, the authentication ID obtained in such a past connection.
Continue to use your name. In this way, the user can continue to use the authentication ID name obtained in the past connection, that is, if the user seems to be the same, the continuous access log even when reconnecting. It is possible to enable the measurement of advertisement effect evaluation in the form of accumulating.

Alternatively, in this embodiment, even if there is a past authentication ID name as described above, a new setting is made at the start of connection by the setting at the time of registration in step 212 by the advertiser's advertisement evaluation information providing unit 36. It is also possible to set to issue the authentication ID name.

In step 238, the proxy function unit 32
Accesses the page stored in the advertiser server device 11 by the information providing source URL extracted in step 236 and acquires the advertisement-related providing information of the page. or,
The proxy function unit 32 refers to the authentication ID name included in the information sent from the user terminal device 5, and stores the access log of the information indicating the connection state in the access log storage unit 50.

In step 240, the proxy function unit 32
Among the URLs included in the advertisement providing information, the same URL as the information providing source URL included in the advertisement effect evaluation target URL table is the information including the information providing source URL and the authentication ID name for the advertisement effect evaluation. User side U constructed and generated in addition to a specific URL containing at least the server domain name
Replace with RL.

Next, in step 242, the proxy function unit 32 transmits the replaced advertisement-related provision information to the user terminal device 5 side.

As described above, the present invention can be effectively applied to this embodiment. Therefore, while supporting various user terminal devices possessed by the user, the advertiser side is usually installed directly on the advertiser side without installing an advertiser server on the advertiser side. Directly on the server for advertising effectiveness evaluation for advertising evaluation,
It is possible to accumulate advertisement response data and evaluate and analyze the effectiveness of advertisement.

[0101]

According to the present invention, while supporting various user terminal devices possessed by users, normally, an advertiser server is installed on an advertising agency side without relying on an advertising agency or the like. It is excellent that the advertiser side can accumulate the ad response data and evaluate and analyze the effect of the advertisement directly on the server for the advertisement effect evaluation for the advertisement evaluation without depending on the direct execution. The effect can be obtained.

[Brief description of drawings]

FIG. 1 is a block diagram showing an overall configuration of an embodiment of an internet advertisement evaluation method and system to which the present invention is applied.

FIG. 2 is a block diagram showing a configuration of an advertisement effect evaluation server device used in the above embodiment.

FIG. 3 is a diagram showing an access log according to the embodiment.

FIG. 4 is a diagram showing an advertisement effect evaluation target URL table of the embodiment.

FIG. 5 is a block diagram schematically showing a route through which a user receives advertisement information provided by a user-side URL in the embodiment.

FIG. 6 is a block diagram schematically showing a route for receiving a single advertisement information provision by a plurality of user side URLs in the embodiment.

[Figure 7] Diagram showing the hierarchical structure of the home page

FIG. 8 is a flow chart showing a procedure of advertisement effect evaluation measurement in the embodiment.

FIG. 9 is a flowchart showing the procedure of step 216 in the flowchart of the advertisement effect evaluation measurement.

[Explanation of symbols]

1 ... Internet 2 ... Public telephone line 5 ... User terminal device 10 ... Server device for advertisement effect evaluation 11 ... Advertiser server device 17 ... Internet connection server device 30 ... Authentication ID name issuing section 32 ... Proxy function section 34 ... Communication control unit 36 ... Advertisement evaluation information providing section 50 ... Access log storage unit 52 ... Authentication ID name information storage unit 54 ... Advertising effect evaluation target URL table storage unit 56 ... Encrypted information storage unit

   ─────────────────────────────────────────────────── ─── Continued front page    (72) Inventor Koji Fujiwara             3-13-4 Higashigotanda, Shinagawa-ku, Tokyo 101             Room Dino Co., Ltd.

Claims (8)

[Claims] 1. An information providing source by totalizing access to advertisement related providing information stored in an advertiser server, which is pointed to by an information providing source URL registered in advance in an advertisement effect evaluation target URL table. An internet advertisement evaluation method for evaluating an advertisement effect of a URL, which is configured by adding information including the information providing source URL to a specific URL including at least a domain name in an advertisement effect evaluation server on the Internet, When the user connects to the advertisement effect evaluation server via the Internet in order to access the advertisement-related provision information by the user terminal device of the user side by the user side URL that is advertised in advance instead of the information providing source URL , The advertisement effect evaluation server issues an authentication ID name at the start of the connection, and After the line is carried out with reference to the authentication ID name included in the information sent from the user terminal device,
The access log of information indicating the connection state is started to be accumulated, and the advertisement effect evaluation server selects the information providing source U from the URL on the user side sent from the user terminal device.
The RL is extracted, the extracted information providing source URL is accessed to obtain the corresponding advertisement providing information, and the URL included in the advertisement providing information includes the information included in the advertisement effect evaluation target URL table. Provider UR
The same URL as L is the information provider URL and the authentication I
The information including the D name is replaced with the user-side URL that is configured and generated by adding the specific URL including at least the advertisement effect evaluation server domain name, and the advertisement-related provision information that has been replaced is replaced by the user. By transmitting to the terminal device side, the advertisement effect evaluation server appropriately transmits the authentication ID name to the user terminal device side, and based on the information accumulated in the access log, the advertisement related provision information. An internet advertisement evaluation method characterized in that the access to the website is grasped and the advertisement effect is evaluated based on this. 2. The Internet advertisement evaluation method according to claim 1, wherein when a bookmark registration operation is performed on the user terminal device for the URL of desired advertisement provision information, the advertisement effect evaluation server uses the URL for bookmark registration. , The user-side URL generated by configuring information including the information providing source URL and the authentication ID name in addition to a specific URL including at least the advertisement effect evaluation server / domain name,
An internet advertisement evaluation method characterized in that the information is transmitted to the user terminal device side. 3. The Internet advertisement evaluation method according to claim 1, wherein, among the URLs included in the advertisement providing information, the information providing source URL included in the advertisement effect evaluation target URL table.
The same URL as is the information source URL and the authentication ID
In the user-side URL created and constructed by adding the evaluation measurement management information in which the organization result is encrypted, and the encrypted measurement management information is added to the specific URL including at least the advertisement effect evaluation server / domain name. , An internet advertisement evaluation method characterized by being replaced. 4. The Internet advertisement evaluation method according to claim 1, wherein the information received from the user terminal device at the time of starting the connection already has an authentication ID name. Name will be used later, and a new authentication ID will be used at the start of this connection.
An Internet advertisement evaluation method characterized by not issuing names. 5. The information provider by aggregating the access to the advertisement related provision information stored in the advertiser server, which is pointed to by the information provider URL registered in advance in the advertisement effect evaluation target URL table. An internet advertisement evaluation system for evaluating an advertisement effect of a URL, wherein an advertiser server in which advertisement related provision information pointed to by the information providing source URL is stored, and a domain name on the Internet is an advertisement effect evaluation server. A user-side URL that is advertised in advance instead of the information providing source URL, which is configured by adding information including the information providing source URL to a specific URL that has a domain name and includes at least the domain name , The user tries to access the advertisement-related information provided by his / her own user terminal device on the Internet. When connected to the advertisement effect evaluation server for this reason, an authentication ID name is issued at the start of the connection, and after the authentication ID name is issued, the authentication ID name included in the information sent from the user terminal device is referred to. While starting the accumulation of the access log of the information indicating the connection state, the information providing source URL is extracted from the user side URL sent from the user terminal device, and the extracted information is extracted. By accessing the provider URL to obtain the corresponding advertisement providing information, and among the URLs included in the advertisement providing information, the same URL as the information providing source URL included in the advertisement effect evaluation target URL table is In the user-side URL generated and constructed by adding information including the information provider URL and the authentication ID name to a specific URL including at least the advertisement effect evaluation server domain name By replacing, and transmitting the replaced advertisement-related provision information to the user terminal device side, the authentication ID is appropriately added.
An advertisement effect evaluation server for transmitting a name to the user terminal device side, grasping access to the advertisement-related provision information based on the information accumulated in the access log, thereby improving the advertisement effect. An internet advertisement evaluation system characterized by being evaluated. 6. The information providing source by totaling the access to the advertisement related providing information stored in the advertiser server, which is pointed to by the information providing source URL registered in advance in the advertisement effect evaluation target URL table. An advertisement effect evaluation server for evaluating an advertisement effect of a URL, comprising: an advertisement effect evaluation target URL table storage unit that stores the advertisement effect evaluation target URL table; and a domain name in the server for advertisement effect evaluation on the Internet. A user terminal device of which the user is his / her own by a user side URL which is configured by adding information including the information providing source URL to at least the specified URL and is advertised in advance instead of the information providing source URL. When connecting to the advertisement effect evaluation server via the Internet to access the advertisement related provision information by An authentication ID name issuing unit for issuing an authentication ID name at connection initiation, after the authentication ID name issue, performed with reference to the authentication ID name included in the information sent from the user terminal device,
An access log accumulation unit that starts accumulation of an access log of information indicating the connection state, and extracts the information providing source URL from the user-side URL sent from the user terminal device, The information providing source URL is accessed to obtain the corresponding advertisement providing information, and among the URLs included in the advertisement providing information, the same URL as the information providing source URL included in the advertisement effect evaluation target URL table is, The information including the information provider URL and the authentication ID name is stored in the advertisement effect evaluation server.
A proxy function unit configured to generate and replace the user-side URL configured and generated in addition to a specific URL including at least a domain name, and transmitting the replaced advertisement-related provision information to the user terminal device side, An advertisement effect evaluation server, characterized in that an access to the advertisement-related provision information is grasped based on the information accumulated in the access log, and thereby the advertisement effect is evaluated. 7. An Internet advertisement evaluation method according to any one of claims 1 to 4, an Internet advertisement evaluation system according to claim 5, or an advertisement effect evaluation server according to claim 6. A computer program for doing. 8. A computer-readable recording medium in which the computer program according to claim 7 is stored.