JP2003234832A - Digitization of advertising effect of cm attached to telephone and terminal side randomly removingly viewing system by full-time unitarily cyclic broadcasting of cm - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To spread a reduction in the burden of charge on a telephone user, to allow a telephone company to gain an advantage of competitive charge cuts in charge for a call, basic call charge or the like over other telephone companies and to urge a sponsor to develop CM broadcasting media that come next to television and radios. <P>SOLUTION: One and the same CMs are continuously played all the time, and setting is made such that a user views the CMs for a period of time longer than that of one CM in making a telephone call. This makes each of the CMs is viewed once at least completely from beginning to end even if a plurality of persons make a call at any timing. When setting is made so as to make the CMs to be viewed for 30 seconds from making a call up to its receiving, supposing that a 15-second CM is continuously broadcasted all the time, the relevant CM is viewed once at least completely from beginning to end even if a plurality of users make a call at any timing. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

[Industrial field of use] The technology for playing commercials between the time a user makes a call and the time the user receives the call is disclosed in Japanese Patent Publication No. Sho 63-94758 for ordinary telephones and Japanese Patent Publication No. 3-283965 for public telephones. , Mobile phones, PHS, car phones were established in Patent Publication No. 10-210192. As a result, the telephone company should be able to obtain new revenue from the sponsor, and it should have been possible to break down the charges such as basic usage charges and calling charges to users. However, despite the years since the technology was established,
At present, these cannot be said to be sufficiently popular. Therefore, in order to allow the telephone company to acquire a sufficient number of sponsors, the present invention aims to standardize the calculation of advertising fees and promote the acquisition of sponsors by digitizing the advertising effect of CMs like the audience rating on television. (Claim 1). Also, CM
Even if the number of viewers increases, the burden of capital investment on the telephone company will not increase (claim 2). Furthermore, mobile communications such as videophones and mobile phones for sending images are expected to become widespread in the future. It can be applied and used when a CM including an image in addition to the voice is played.

[0002]

2. Description of the Related Art It was difficult for a sponsor to predict how many people could listen to a commercial. (Corresponding to claim 1) ・ It was difficult for the sponsor to understand whether the advertising fee was commensurate with the outcome. (Corresponding to claim 1) ・ Since the CM was sent once to each caller,
If the timing of making a phone call to the user at the same time overlaps, the number of CM broadcasts will also overlap at one time, and it was not possible to increase the number of users as much as possible due to an increase in capital investment. (Corresponding to claim 2) -The CM, which was technically possible using the telephone as a medium, has not spread enough. (Corresponding to claims 1 and 2)

[0003]

The present invention is intended to solve the above problems. By using numbers or graphs to objectively show how many users the CM sent to the phone can be heard, appeal to the sponsor (claim 1). Further, even if the number of CM viewers increases and a large number of users access the CM transmission source at one time, instead of transmitting CMs by the number of overlapping users, one C
Even if multiple viewers access it from the M source, it will not be punctured, and it is comparable to that used in television and radio.
Aim to spread M (claim 2). Then, it is necessary to ask the user to make a call after listening to the CM, to bring the advertising revenue from the sponsor to the telephone company, and to sufficiently disseminate the call charge and the basic charge reduction to the subscriber. It is an invention.

[0004]

[Means for Solving the Problems] (Claim 1) Formulate the calculation of the advertising fee and make the advertising fee proportional to the actual achievement. The number of times commercials are heard by users is the same as the total number of calls made by people who have subscribed to this service. Therefore, if the telephone company sells the CM broadcasting right to the sponsor from what time on which day of the month to what time and what time, 1. 1. It is hard to get a sponsor during late night hours when the number of calls is small. If you sign a contract with sponsor A company from 15:00 to 19:30 and sponsor B company from 19:40 to 21:00 during these short periods of time, it will be a short time. , It may be difficult to get sponsors for a short time from 11:20 to 11:30. However, from the telephone company's point of view, it is true that the user who surrounds him for 24 hours wants to sponsor him all the time. What is needed for this is the concept of the expected number of outgoing calls per unit time zone. As an example of how to take this as a table

Please refer to [Figure 1]. The expected value of the number of outgoing calls per unit time zone is the same as the number of outgoing calls of all the subscribers of this service in the data, but the number of outgoing calls and the same outgoing time zone (weekdays or Sundays and holidays).・
It can be obtained by averaging the number of outgoing calls during the same time period by taking out (Saturday, etc.) This numerical value represents how many times in the future the user will listen to the commercial. An example of graphing this

FIG. (Equation 1) Estimated advertising charge (yen) = Expected value of total number of subscribers sent per unit time zone (cases / hour) x 1/60 x contract time (minutes) x CM length per case ( (Seconds) × k (yen / case · second) By using the “expected value of the total number of subscriber transmissions per unit time zone”, the expected value of how many users will listen to the CM can be presented to the sponsor. , It will be easier to find a sponsor. However, at the beginning of this service, there is no data on how many users used and sent in the past. Therefore, we will make an advertisement that the service will start from what month and what day on an existing user basis, solicit subscribers to this service, and conclude a contract for the service to start and subscribe. Then, save the calling time of the prospective subscriber as data.

It is desirable to obtain the initial sponsor by presenting it to the sponsor in the form of a graph as shown in FIG. In any case, it is required to collect the user's calling time as daily data. The value of "k" depends on supply and demand, by each telephone company, mobile phone or PH.
It is determined by the type of phone, that is, the medium such as S, landline phone, or TV phone. Supply and demand make it difficult to sponsor if the value of k is too high. Then the telcos have to constantly get sponsors, so they have to lower it. Also, if the value of k is too low, the telephone company will not be able to obtain sufficient advertising fees and will raise it to make a profit. Therefore, k does not know how much value should be set at the beginning of the service, and fluctuates greatly, but it is presumed that k will become stable as the service spreads and as days pass. Multiplying k by the length of CM per case a (second) gives (CM 2) a (second) × k (yen / case · second) = a (second) CM once per user The price is equivalent to what you can expect to hear. When multiple price plans with different lengths of commercials to be provided to users or when there are multiple telephone companies introducing this service, this k is used as a net broadcasting right fee coefficient and the sponsor pays the advertising fee of the telephone company. You can compare. "1/60" means the expected value of the total number of outgoing subscribers per unit time
It is used to offset the units of time and contract time (minutes) into (case). "CM length per case" is proportional to the advertisement fee because any sponsor wants the CM to be streamed for a long time. The number of seconds of CM to be given to the sponsor may be decided by referring to the CM length of the radio or television. Radio CM length is 20 seconds,
It seems to be 30 seconds, 40 seconds, etc. TV commercial
The length of is generally 15 seconds. However, if the length of the CM to be heard can be changed at random, the subscribers may be irritated. Therefore, when concluding a contract for this service with a telephone subscriber, it is desirable to set a fixed number of seconds in advance, for example, 30 seconds. Based on these, the standard of advertising fee was made

FIG. The area of the graph enclosed by drawing vertical straight lines passing through the time when the sponsor has the broadcasting right and the time when the sponsor has the broadcasting right shows the standard of the broadcasting right fee. (The above corresponds to claim 1.) (Claim 2) On the other hand, in order to increase the number of CM viewers (increase the advertising effect), the cost increase of the telephone company is minimized even if the number of viewers increases. It is necessary to hold it down. Therefore, one CM of the same CM is continuously streamed, and the viewer listens (watches) for twice the length of one CM. For example, while a CM of 15 seconds is continuously circulated, the user is given 30
It is assumed that the phone is transmitted after listening to (seen) the second CM. Then, no matter which user makes a call at any time, the CM can be completely listened to (viewed) once from the beginning to the end, and the CM will be interrupted by the start of the call in the middle and the advertising effect will decline. Disappear. However, since the telephone company can broadcast one continuous CM from one location to multiple users, even if the number of subscribers increases, it is possible to minimize the capital investment without overlapping the increased number of CMs. You can hold it to the limit. (In order to send a commercial closely related to the local area, it is possible to send it to multiple users at each local station from each source.) (The above is the correspondence to claim 2) The most important key to popularization The increase in the number of CM viewers increases the advertising effectiveness of commercials, the expansion of advertising effects increases the advertising income, the increase in advertising income leads to the reduction of the user's telephone charges, and the reduction of the telephone charges reduces the CM viewing. The goal is to create a virtuous cycle that will lead to an increase in the number of people and telephone subscribers. With this, from a long-term perspective, C that accompanies the telephone
The spread of M becomes possible.

[0005]

BEST MODE FOR CARRYING OUT THE INVENTION Commercials are played between the time a telephone user makes a call and the time the telephone user receives the call. We will establish a contract to listen to CMs before receiving a call, provided that we offer a new rate plan that will reduce the price of ground-breaking basic charges and call charges to users. In addition to signing a contract to listen to CMs before making a call according to the price plan, in the industry where the telephone company and the terminal manufacturer are closely associated with each other, such as mobile phones and PHS, the internal settings of the terminal are set. By switching, it is conceivable to provide a model that allows you to make a call after listening to a CM at a cheap call charge of this service, while maintaining the conventional rate plan under the contract. On the other hand, a plurality of CMs are circulated alternately, and while the time is set to be longer than the total time of each CM, the CM is displayed to the user.
It is also possible to listen to. For example, two CMs of 10 seconds each are constantly circulated and broadcast for 30 seconds for the user.
Be able to make a call after watching M. Then,
Both CMs can be viewed by the user at least once in full form from beginning to end. Generally, 1
Assuming that N (cases) CMs of X (seconds) per case are circulated, if the user listens to the commercials for (Numerical formula 3) (N + 1) X (seconds),
No matter what timing you call, you can listen to all the CMs from beginning to end completely.
However, for emergency calls such as 110 and 119, it is desirable that even subscribers of this service can make calls as they are without listening to CM. Suppose a telephone company establishes a subsidiary to outsource the advertising business. When the parent company, which is a telephone company, subscribes to this service for users 2
Minute free call is guaranteed, and we will recruit subscribers to this service on behalf of our subsidiary. The subsidiary constantly circulates two 10-second commercials by alternately circulating them, and asks the subscriber to listen to the commercials for 30 seconds when making a call. You can watch two CMs once from the beginning to the end, regardless of when you call. While the subsidiary pays a free call charge for 2 minutes to the parent telephone company on behalf of the user,
Profit is raised by the advertising fee set higher than that by the sponsor, and the difference is managed as profit (intermediate margin). The advertisement to be sold will be sold to the sponsor on an hourly basis. Users are drawn to the first two minutes of free calls to be prompted to subscribe to the service and watch a 30-second commercial when making a call. From the 3rd minute, call charges will be paid to the telephone company as before.
While the sponsor pays advertising fees to the subsidiary of the telephone company, it is expected that sales of CM products will increase.

[0006]

[Effects of the Invention] -Disseminate the reduction of the charge burden on telephone users-Telephone companies have an advantage in price reduction competition with other companies for calling charges, basic usage charges, etc.-The third CM after sponsors' TV and radio Promoting the development of broadcasting media

[0007]

[Brief description of drawings]

FIG. 1 is an example of a table showing how to obtain an expected value of the number of transmissions per unit time zone.

FIG. 2 is a graph showing an example of the number of transmissions per unit time zone.

[Fig. 3] Fig. 3 is a graph showing an example of calculation of a standard of an advertisement fee.

Claims (2)

[Claims] [Claim 1] Mobile phone, PHS, landline phone, international call,
In all telephones such as public telephones, ship telephones, car telephones, videophones, when sending a CM (commercial message) to the caller's telephone from the time the call is made until the call is received, A method to calculate the advertising fee and promote the acquisition of sponsors by using the expected value of the number of outgoing calls or the number of outgoing calls per unit time zone in the past. 2. In all telephones such as mobile phones, PHS, fixed telephones, public telephones, ship telephones, car telephones, and videophones, CM (commercial, When sending a message, the same CM is always continuously circulated for a certain period of time (or alternately a plurality of same CMs), and the length of a CM per case (the same plurality of CMs is alternated). If you want to listen to the user a little longer than the total length of each CM (if you want to stream), regardless of the timing at which multiple users call, the corresponding CM once from the beginning to the end How to make it fully watched.