JP2003229976A - Advertising system and method for portable telephone set - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertising system for a portable telephone set which improves the degree of utilization of the portable telephone set as an advertising medium. <P>SOLUTION: The system is provided with: an advertisement database 1Ba for storing advertisement data for reproducing an advertisement on a portable telephone set T; a user database 1Bb for storing the registered data of the user of the portable telephone set T; and an advertising server 1A for transmitting the advertisement data stored into the advertisement database 1Ba to the portable telephone set T of the user registered on this user database 1Bb and storing the data, and calculating an amount to be born by an advertiser in a call tariff of the portable telephone terminal T reproducing the advertisement with such advertisement data. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system and method for advertising via a mobile phone.

[0002]

With the rapid spread of mobile phones in recent years, this mobile phone has become an indispensable item in daily life, but the call charge by this mobile phone is higher than that of a general phone. The financial burden on the user is quite large.

On the other hand, a mobile phone as a communication medium has a high utility value as an advertising medium similarly to a television receiver and the like, and has been used as an advertising medium for this mobile phone until now due to the rapid spread as described above. Various usages of are being sought.

However, such an advertisement using a mobile phone as a medium has little merit for the user side, and therefore, it is difficult to increase the user's utilization of the advertisement deployed via the mobile phone. .

The present invention was made in order to solve the problems when the above-mentioned mobile phone is used as an advertising medium. That is, a first object of the present invention is to provide an advertising system using a mobile phone, which can increase the degree of utilization of the mobile phone as an advertising medium.

A second object of the present invention is to provide an advertising method using a mobile phone, which can increase the utilization of the mobile phone as an advertising medium.

[0007]

In order to achieve the above first object, an advertising system using a mobile phone according to a first aspect of the present invention provides an advertisement using a mobile phone as a medium and a mobile phone serving as a medium for this advertisement. An advertisement system that bears the generated call charges on behalf of the user of the mobile phone, an advertisement database that stores advertisement data for playing an advertisement on the mobile phone, and a user that stores registration data of the user of the mobile phone. Burden on call charges incurred by the database and the mobile phone of the user registered in this user database by transmitting and storing the advertisement data stored in the advertisement database and reproducing the advertisement by this advertisement data It is characterized by having an advertisement server that calculates the amount .

In the mobile phone advertising system according to the first aspect of the present invention, when the advertising company signs an advertising contract with the advertiser for the mobile phone, the advertising company stores the advertising data of the advertiser in the advertising database. To do.

A user of a mobile phone who intends to use this advertising system registers with an advertising company, and the advertising company saves the registration data of the user in a user database, and then performs this registration. The advertisement server transmits the advertisement data stored in the advertisement database to the user's mobile phone and causes the mobile phone to store the advertisement data.

After that, when an incoming call arrives at the mobile phone storing the advertisement data, the advertisement is reproduced on the mobile phone based on the advertisement data.

[0011] The advertisement server stores, for example, the amount charged by the advertising company among the call charges generated in the mobile phone which stores the advertisement data and reproduces the advertisement for each incoming call as described above. Calculated based on the number of playbacks of.

[0012] Then, the advertisement company pays the burden amount calculated by the advertisement server to the communication company on behalf of the user.

As described above, according to the first invention,
The user of the mobile phone can reduce the burden of the call charge paid to the communication company by reproducing the advertisement on the mobile phone, so that the use of the mobile phone as an advertising medium is promoted.

In order to achieve the first object, the mobile phone advertisement system according to the second aspect of the present invention, in addition to the configuration of the first aspect of the invention, shows the burden amount for the call charge calculated by the advertisement server. It is characterized by further including a fee database for recording data.

According to the second aspect of the present invention, data indicating the charge amount for the mobile phone call charge calculated by the advertisement server is recorded in the charge database, and based on the record in the charge database, for example, at regular intervals. , The advertisement company makes the payment to the communication company.

In order to achieve the first object, the mobile phone advertisement system according to the third aspect of the present invention is, in addition to the configuration of the first aspect of the invention, the advertisement data reproduces a commercial song on the mobile telephone. The feature is that it is incoming melody data.

According to the third aspect of the invention, when an incoming call is received by the mobile phone storing the advertisement data, the commercial
The song is played as the ringing melody.

In order to achieve the first object, an advertising system using a mobile phone according to a fourth aspect of the present invention is, in addition to the configuration of the first aspect, when the advertisement data is received by the mobile telephone. , And is an application program data that reproduces an advertisement for a predetermined time.

According to the fourth aspect of the present invention, when an incoming call is received by the mobile phone storing the advertisement data, the application program is activated and the advertisement is reproduced for a fixed time before the start of the call.

In order to achieve the first object, an advertising system using a mobile phone according to a fifth aspect of the invention carries out an advertisement using the mobile phone as a medium and carries a call charge generated in the mobile phone as a medium of this advertisement. It is an advertising system that bears on behalf of the user of the telephone, based on the advertisement database that stores the advertisement data that plays the advertisement and the advertisement data that is stored in the advertisement database for the connected mobile phone. Play the advertisement, switch the mobile phone that played this advertisement to the other party's phone desired by the user, and connect to it, and calculate the burden on the call charge generated by the call with the other party on this mobile phone. It is characterized by having an advertisement server.

In the advertising system using the mobile phone according to the fifth aspect of the invention, when the advertising company signs an advertising contract with the advertiser for the mobile phone, the advertising company stores the advertising data of the advertiser in the advertising database. To do.

When a user of a mobile phone who intends to use this advertising system connects to the telephone of the other party who makes a call, when he / she connects to the advertisement server of the advertising company, the advertisement server connects the connection. For the mobile phone that has performed the above, the advertisement is reproduced based on the advertisement data stored in the advertisement database, and after the reproduction of this advertisement, the telephone number of the other party to which the user who wants to talk is input on the mobile telephone. Based on the number, the mobile phone is switched to the other party's phone and connected.

Then, the advertisement server calculates the amount of money to be borne by the advertising company among the call charges incurred by the call to the other party on the mobile phone on which the advertisement is reproduced as described above, and the advertising company calculates Pay the burden amount calculated by the advertisement server to the communication company on behalf of the user.

As described above, according to the fifth invention,
Since the user of the mobile phone can reduce the burden of the call charge paid to the communication company by listening to the advertisement played before the connection with the desired destination phone is made, this enables the advertisement medium of the mobile phone. It will be promoted to be used as.

In order to achieve the first object, the mobile phone advertisement system according to the sixth aspect of the present invention, in addition to the configuration of the fifth aspect of the invention, shows the call charge burden calculated by the advertisement server. It is characterized by further including a fee database for recording data.

According to the sixth aspect of the present invention, data indicating the charge amount for the call charge of the mobile phone calculated by the advertisement server is recorded in the charge database, and based on the record in the charge database, for example, at regular intervals. , The advertisement company makes the payment to the communication company.

In order to achieve the second object, the mobile phone advertisement method according to the seventh aspect of the present invention causes the mobile phone to store advertisement data for reproducing an advertisement when an incoming call arrives. It is characterized in that the advertising side bears a predetermined amount of the call charges generated in the stored mobile phone on behalf of the user of the mobile phone.

[0028] The mobile phone advertising method according to the seventh aspect of the present invention allows a mobile phone registered with an advertising company to
The advertising data of the advertiser who has an advertising contract with this advertising company is stored.

As a result, when an incoming call arrives at the mobile phone storing this advertisement data, the advertisement is reproduced on this mobile phone based on the advertisement data.

Then, a predetermined amount of the call charge generated in the mobile phone which stores the advertisement data and reproduces the advertisement for each incoming call is communicated from the advertising company on behalf of the user of the mobile phone. Paid to the company.

As described above, according to the seventh invention,
The user of the mobile phone can reduce the burden of the call charge paid to the communication company by reproducing the advertisement on the mobile phone, so that the use of the mobile phone as an advertising medium is promoted.

In order to achieve the above-mentioned second object, the advertisement method by the mobile phone according to the eighth aspect of the invention reproduces the advertisement from the connected mobile phone, and after the reproduction of the advertisement, the mobile phone. Based on the telephone number data input to the user, the user switches the mobile phone to the other party's desired telephone and connects it, and a predetermined amount of the call charges generated by the call to the other party on the mobile telephone that played this advertisement The feature is that the advertising side bears the amount on behalf of the user of the mobile phone.

In the advertising method using the mobile phone according to the eighth aspect of the present invention, when the user of the mobile phone tries to connect to the telephone of the other party with whom the call is made, when the user connects to the advertising company, the advertisement is saved in this advertising company. Based on the advertised advertisement data of the advertiser, the advertisement is played back to the mobile phone, and after this advertisement is played, based on the telephone number of the other party that the user wants to call, which is input on the mobile phone. ,
The advertising company switches the mobile phone to the other party's phone and connects.

Then, the advertisement company calculates the amount of the call charge incurred by the call to the other party on the mobile phone which reproduced the advertisement as described above, and the amount paid by the advertisement company. Payment is made to the carrier on behalf of the user.

As described above, according to the eighth invention,
Since the user of the mobile phone can reduce the burden of the call charge paid to the communication company by listening to the advertisement played before the connection with the desired partner's phone is made, the advertising medium of the mobile phone is thereby reduced. It will be promoted to be used as.

[0036]

BEST MODE FOR CARRYING OUT THE INVENTION The most preferred embodiment of the present invention will be described below in detail with reference to the drawings.

FIG. 1 is a system configuration diagram showing an example of an embodiment of an advertising system using a mobile phone according to the present invention.

In FIG. 1, an advertising company 1 that carries out an advertisement using a mobile phone T as a medium will be described later between a communication company 2 and a mobile phone T that connect to the mobile phone via a mobile communication network. An advertisement server 1A that controls transmission / reception of such data, an advertisement database 1Ba that stores advertisement data, a user database 1Bb that stores data related to users who have a contract for using advertisement with the advertising company 1, and A fee database 1 in which data regarding the burden of communication fees paid from the advertising company 1 to the communication company 2 is recorded as described later according to the usage status of advertisements of users registered in the user database 1Bb.
Bc and.

As will be described later, this advertising company 1 provides the registered user with a predetermined amount of the call charge on condition that he / she hears the advertisement of the advertiser 3 at the time of the call by the mobile phone T. Is paid on behalf of the registered user to the communication company 2.

That is, in this advertising system, the advertising company 1 makes an advertising contract a with the advertiser 3 who intends to advertise using the mobile phone T as a medium, and based on the contract with the advertiser 3, the advertiser 3 The advertisement data regarding 3 is stored in the advertisement database 1Ba.

This advertisement data is, for example, a commercial song edited into an incoming melody of the mobile phone T, or when an incoming call is received on the mobile phone T, the application program reproduces the advertisement for a certain time before the call starts. There are things to do.

Further, the advertising company 1 performs registration b of the user (owner of the mobile phone T) who desires to use the service from the advertising company 1, and the name of the user and the phone of the mobile phone T to be serviced. User data such as a number is registered in the user database 1Bb.

The user registered in the advertising company 1 downloads the ringing melody edited by the commercial song or the application program for playing the advertisement on the mobile phone T based on the contract with the advertising company 1. If the user does not download the incoming melody data for reproducing the commercial song and the application program data for reproducing the advertisement from the advertising company 1, even if the user registers with the advertising company 1, The advertising company 1 cannot receive the call charge payment service.

The advertising server 1A of the advertising company 1 is
Based on the request from the user registered in the database 1Bb, the mobile phone T connected with the incoming melody data or the application program data stored in the advertisement database 1Ba via a mobile communication network (not shown). To download c.

Then, the user's mobile phone T saves the incoming melody data and the application program data transmitted from the advertisement server 1A in the built-in memory.

This incoming melody data reproduces the commercial song of the advertiser 3 based on the incoming d to the mobile phone T, and the application program data includes the incoming d to the mobile phone T. Then, after the commercial of the advertiser 3 is reproduced for a certain period of time, the communication with the caller is enabled.

After the advertisement company 1 completes the contract with the user and the transmission of the incoming melody data and the application program data to the mobile phone T as described above,
Start providing the call charge payment service to the user.

The call charge payment service by the advertising company 1 is performed in the following procedure.

That is, the advertisement server 1A is the communication company 2
A communication f of data indicating the number of incoming calls to the mobile phone T of the registered user, which is transmitted from the communication company 2 every predetermined period (for example, every month) based on the contract e with, is received. Based on the data of the number of incoming calls, the amount charged by the advertising company 1 out of the call charges generated in the mobile phone T of the user is calculated, and the calculated amount is recorded in the charge database 1Bc.

Of the call charges of the mobile phone T, the amount charged by the advertising company 1 is calculated by the advertisement server 1A, for example, in the call charges generated by the call from the mobile phone T, the number of incoming calls at the mobile phone T is calculated. It is calculated at a corresponding rate. For example, if the number of incoming calls at the mobile phone T is less than or equal to a predetermined number, 10% of the call charge,
If the number of times exceeds the predetermined number, it is calculated according to a standard such as 20%.

Then, on a predetermined date, the advertisement company 1 makes a payment g to the communication company 2 based on the record of the charge database 1Bc, and the user pays this paid amount and the mobile phone T at the time. The communication company 2 charges the difference from the generated call charge.

As described above, the user who has registered with the advertising company 1 listens to the advertisement of the advertiser 3 reproduced on the mobile phone T when receiving an incoming call on the mobile phone T.
Since a part of the call charge generated for the mobile phone T is paid to the communication company 2 by the advertising company 1, the economic burden associated with the payment of the call charge for the mobile phone T is reduced.

Also, the advertiser 3 can obtain a large advertising effect by making an advertisement using the widely used mobile phone T as a medium, and at the same time, a commercial song or the like can be obtained from the mobile phone T carried in the town. A large advertising effect can be expected by the flow.

FIG. 2 is a system configuration diagram showing another example of the embodiment of the advertisement system using the portable telephone according to the present invention.

In FIG. 2, the advertising company 10 reproduces an advertisement for the mobile phone T connected through the mobile communication network, connects the mobile phone T to a desired destination, and connects the mobile phone T to the desired destination. It is provided with an advertisement server 10A that calculates a charge amount for a call charge, an advertisement database 10Ba that stores advertisement data, and a charge database 10Bb that records data related to communication charges that the advertising company 10 bears.

As will be described later, the advertising company 10 advertises with the advertising company 10 a part of the call charge generated by the call on the mobile phone T which is trying to connect to the other party via the advertising company 10. The service to be paid is provided on the condition that the advertisement of the advertiser 3 who has a contract is heard.

That is, in this advertising system, the advertising company 10 makes an advertising contract h with an advertiser 3 who intends to advertise using the mobile phone T as a medium, and based on the contract with the advertiser 3, the advertiser 3 The advertisement data related to this is registered in the advertisement database 10Ba.

This advertisement data is, for example, the advertisement server 1
The mobile phone T connected to A reproduces an advertisement such as a commercial song for a certain period of time.

The call charge payment service by the advertising company 10 is performed in the following procedure.

That is, from the mobile phone T to the advertising company 10
A user who wants to make a call with the other party by using the call charge payment service by the user first makes a connection i from the mobile phone T to the advertisement server 10A of the advertising company 10 and then desires to make a call. Enter the phone number of the other party.

The connection from the mobile phone T to the advertisement server 10A is made by "caller number notification".

When there is a connection from the mobile phone T, the advertisement server 10A reads the advertisement data registered in the advertisement database 10Ba, and based on the read advertisement data, the advertisement server 10A sends the mobile phone T a certain time. The advertisement of the advertiser 3 is reproduced.

When the reproduction of this advertisement is completed, the advertisement server 10A redirects the mobile telephone T based on the telephone number data transmitted from the mobile telephone T, so that the mobile telephone T can be targeted via the communication company 2. Connect to the other party's telephone T'to enable communication.

At this time, the advertisement server 10A records the telephone number of the mobile telephone T indicated by the "caller number notification" in the charge database 10Bb.

The advertisement server 10A is the advertisement company 1
After the call is ended at the mobile phone T which is connected to the other party's telephone T'through 0, data 1 indicating the call charge is received from the communication company 2 from the communication company 2 and based on this call charge data Advertising company 10 out of calling charges
Calculates the amount of money borne by, and records the calculated amount of money in the charge database 10Bb in association with the telephone number of the mobile phone T.

Then, on a predetermined date, the advertising company 10 makes a payment m to the communication company 2 for the calculated amount recorded in the fee database 10Bb, and to the user,
The communication company 2 charges the difference between the paid amount and the call charge incurred by the mobile phone T.

In this way, the user of the mobile phone T connects to the other party through the advertising company 10 so that the user can listen to the advertisement of the advertiser 3 before making a call with the other party. In addition, since a part of the call charge generated for the mobile phone T is paid to the communication company 2 by the advertising company 10, the financial burden associated with the payment of the call charge for the mobile phone T is reduced, and the advertiser 3 also Mobile phone T
It becomes possible to obtain the advertising effect using the medium.

The advertising system in this example is
You do not need to register with the advertising company 10 in advance,
It is easy for users to use.

The advertising system in each of the above examples is
The invention can be applied not only to the advertisement but also to the case of providing various information to the user of the mobile phone T, for example.

[Brief description of drawings]

FIG. 1 is a system configuration diagram showing an example of an embodiment of the present invention.

FIG. 2 is a system configuration diagram showing another example of the embodiment of the present invention.

[Explanation of symbols]

1,10… Advertising company 1A, 10A ... Advertising server 1Ba, 10Ba ... Advertising database 1Bb ... User database 1Bc, 10Bb ... Fee database 2 ... telecommunications company 3… Advertiser T: Mobile phone T ’… Phone

Front page continuation (51) Int.Cl. ⁷ identification code FI theme code (reference) H04Q 7/38 H04Q 7/04 HF term (reference) 5K025 AA08 BB06 CC01 DD06 GG24 5K067 AA29 BB04 EE02 EE16 FF02 FF04 FF25 FF31 HH17 HH23 KK15 5K101 KK18 LL12 MM07 NN15 NN18 NN48

Claims (8)

[Claims] 1. An advertising system that advertises using a mobile phone as a medium and bears the call charges generated in the mobile phone that is the medium of this advertisement on behalf of the user of the mobile phone, and reproduces the advertisement on the mobile phone. Advertisement database that stores advertisement data, user database that stores registration data of mobile phone users, and advertisement data that is stored in the advertisement database to mobile phones of users registered in this user database And an advertisement server that calculates a burden on a call charge generated in a mobile phone that reproduces an advertisement by using the advertisement data, and an advertisement system using the mobile phone. 2. The mobile phone advertisement system according to claim 1, further comprising a charge database that records data indicating a charge for a call charge calculated by the advertisement server. 3. The mobile phone advertisement system according to claim 1, wherein the advertisement data is incoming melody data for reproducing a commercial song on the mobile phone. 4. The advertisement system by a mobile phone according to claim 1, wherein the advertisement data is application program data for reproducing an advertisement for a predetermined time when an incoming call is received on the mobile phone. 5. An advertisement system that performs an advertisement using a mobile phone as a medium and bears a call charge generated in the mobile phone that is a medium of this advertisement on behalf of the user of the mobile phone, and advertisement data for reproducing the advertisement. The advertisement database that stores the advertisement is played back to the mobile phone that has made a connection based on the advertisement data stored in the advertisement database, and the user who desires the mobile phone that played this advertisement An advertisement system using a mobile phone, comprising: an advertisement server that connects to the other phone by switching to and calculates the burden on the call charge generated by a call to the other party on the mobile phone. 6. The mobile phone advertisement system according to claim 5, further comprising a charge database that records data indicating a call charge burden calculated by the advertisement server. 7. The advertisement data for reproducing an advertisement when an incoming call arrives is stored in a mobile phone, and the advertisement side pays a predetermined amount of a call charge generated in the mobile phone storing this advertisement data. An advertising method using a mobile phone, which is charged on behalf of the user of the mobile phone. 8. An advertisement is played back to the connected mobile phone, and after the advertisement is played back, the mobile phone is set as a destination phone desired by the user based on the telephone number data input to the mobile phone. A mobile phone in which the advertising side bears, on behalf of the user of the mobile phone, a predetermined amount of the call charge generated by a call to the other party in the mobile phone that is switched and connected to reproduce the advertisement. Advertising method by.