JP4139115B2 - Advertisement system and method using mobile phone - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a system and method for advertising via a mobile phone.
[0002]
[Problems to be solved by the invention]
Due to the rapid spread of mobile phones in recent years, this mobile phone has become an essential part of daily life. However, the cost of calling with this mobile phone is higher than that of a general phone, and the economic burden for users is high. It's quite big.
[0003]
On the other hand, a mobile phone as a communication medium has a high utility value as an advertising medium like a television receiver and the like. Usage methods have been sought.
[0004]
However, the advertisement using such a mobile phone as a medium has little merit for the user side, and therefore, there is a problem that it is difficult to increase the usage by the user of the advertisement developed via the mobile phone.
[0005]
The present invention has been made to solve the problems in using the mobile phone as described above as an advertising medium.
That is, a first object of the present invention is to provide an advertisement system using a mobile phone that can increase the utilization of the mobile phone as an advertising medium.
[0006]
Furthermore, a second object of the present invention is to provide an advertisement method using a mobile phone that can increase the utilization of the mobile phone as an advertising medium.
[0007]
[Means for Solving the Problems]
According to one aspect of the present invention, it has rows ad a mobile phone connecting it registered user contracts to play an advertisement as a medium, payable to the communication company occurring in the mobile telephone performing the ad playback call An advertisement system that bears a part of the fee on behalf of the registered user, an advertisement database that stores advertisement data, a user database that stores registration data related to the registered user, and a caller from a partner telephone that is a caller An application program for reproducing an advertisement that starts upon receipt of an incoming call and reproduces an advertisement for a certain period of time and an advertisement data stored in the advertisement database are downloaded to the mobile phone of the registered user and stored. Based on the saved advertisement data by the saved advertisement playback application program Ku an ad reproduction is performed, and a advertisement server to calculate the burden on the basis of number of incoming calls in the mobile phone of the registered user for each predetermined period is communicated from the communication company, the mobile telephone of the registered user However, it is characterized in that after the advertisement program based on the advertisement data is performed for the predetermined time by the application program that is activated upon receiving an incoming call from the other party telephone, a call connection with the other party telephone is started .
[0008]
Advertising system according to the invention described in claim 1, the advertising company connecting advertising contract by the cellular phone with the advertiser, advertising companies, stores the advertiser's advertisement data in the advertisement database.
[0009]
In addition, the user of the mobile phone who intends to use this advertising system registers with the advertising company, and the advertising company stores the registration data of the user in the user database, and further, the mobile phone of the user who has performed the registration. The advertisement server transmits advertisement data stored in the advertisement database to the telephone and causes the mobile phone to store the advertisement data.
[0010]
Thereafter, when there is an incoming call to the mobile phone storing the advertisement data, the mobile phone replays the advertisement based on the advertisement data.
[0011]
The advertisement server saves the advertisement data as described above, and out of the call charge generated in the mobile phone that reproduces the advertisement for each incoming call, the amount borne by the advertising company, for example, the number of times the advertisement is played on the mobile phone Calculate based on the above.
[0012]
Then, the advertisement company pays the communication company for the burden calculated by the advertisement server on behalf of the user.
[0013]
As described above , according to the first aspect of the present invention, since the user of the mobile phone can reduce the burden of the call charge paid to the communication company by playing the advertisement on the mobile phone, Use as an advertising medium will be promoted.
[0020]
The invention according to claim 3, have rows ad a mobile phone connecting it registered user contracts that ad plays as a medium, call charges payable to the communication company occurring in the mobile telephone performing the ad playback be a part of an advertising system to bear on behalf of the registered user receives an advertisement database for storing advertisement data, the notification of the call desired from the mobile phone of the registered user to the destination telephone, the registered users After a certain period of time for advertisement reproduction based on the advertisement data stored in the advertisement database to the mobile phone of the mobile phone, the call is switched to the call with the other party telephone and is generated by the call with the other party telephone. and an ad server to calculate the burden to bear on behalf of the registered users for the call charges in the cellular phone of the registered user It is characterized by a door.
[0021]
In the advertisement system according to the third aspect of the present invention, when the advertising company enters into an advertising contract with a mobile phone with the advertiser, the advertising company stores the advertising data of the advertiser in the advertising database.
[0022]
When a user of a mobile phone who intends to use this advertising system connects to the telephone of the other party to make a call and connects to the advertising server of the advertising company, the advertising server performs the connection. An advertisement is reproduced on the mobile phone based on the advertisement data stored in the advertisement database, and after the advertisement is reproduced, the user input on the cellular phone is based on the telephone number of the other party that the user desires to call. Switch the mobile phone to the other party's phone.
[0023]
Then, the advertisement server calculates an amount borne by the advertising company out of the call charge generated by the call with the other party in the mobile phone that has reproduced the advertisement as described above. Pay the calculated burden amount to the communication company on behalf of the user.
[0024]
As described above , according to the invention described in claim 3, the user of the mobile phone pays the communication charge to the communication company by listening to the advertisement that is reproduced before the connection with the desired destination telephone is made. As a result, the use of the mobile phone as an advertising medium is promoted.
[0036]
DETAILED DESCRIPTION OF THE INVENTION
DESCRIPTION OF THE PREFERRED EMBODIMENTS Embodiments that are considered to be most suitable for the present invention will be described in detail below with reference to the drawings.
[0037]
FIG. 1 is a system configuration diagram showing an example in an embodiment of an advertisement system using a mobile phone according to the present invention.
[0038]
In FIG. 1, an advertising company 1 that performs an advertisement using a mobile phone T as a medium performs data such as described later between the mobile phone T and a communication company 2 that connects the mobile phone via a mobile communication network. Server 1A for overall control of transmission / reception of data, an advertisement database 1Ba for storing advertisement data, a user database 1Bb for storing data related to users who have signed an advertising use contract with advertising company 1, and this user database A charge database 1Bc in which data relating to the communication charge paid from the advertising company 1 to the communication company 2 is recorded according to the usage status of the advertisement of the user registered in 1Bb is provided.
[0039]
As will be described later, the advertising company 1 registers a predetermined amount of the call charge on the condition that the registered user listens to the advertisement of the advertiser 3 at the time of a call by the mobile phone T to the registered user. On the other hand, a service for paying the telecommunications company 2 is performed.
[0040]
In other words, in this advertising system, the advertising company 1 makes an advertising contract a with the advertiser 3 who intends to advertise using the mobile phone T as a medium, and based on the contract with the advertiser 3, Data is stored in the advertisement database 1Ba.
[0041]
This advertisement data is, for example, a commercial song edited into an incoming melody of the mobile phone T, or an ad program that plays an advertisement for a certain period of time before the call starts when an incoming call is received at the mobile phone T. There is.
[0042]
Further, the advertising company 1 registers b of the user (owner of the mobile phone T) who wants to use the service from the advertising company 1, and the name of the user and the telephone number of the mobile phone T to be serviced are registered. User data is registered in the user database 1Bb.
[0043]
The user registered in the advertising company 1 is obliged to download an incoming melody edited by a commercial song or an application program for playing an advertisement on the mobile phone T based on a contract with the advertising company 1. If the user does not download the incoming melody data for reproducing the commercial song or the application program data for reproducing the advertisement from the advertising company 1 even if the user registers with the advertising company 1, the advertising company 1 Cannot receive the call charge payment service by.
[0044]
The advertisement server 1A of the advertising company 1 receives the incoming melody data or the application program data stored in the advertisement database 1Ba based on a request from a user registered in the user database 1Bb. The mobile phone T connected via the network is downloaded c.
[0045]
Then, the user's mobile phone T saves the incoming melody data and application program data transmitted from the advertisement server 1A in the installed memory.
[0046]
This ringing melody data is for reproducing the commercial song of the advertiser 3 based on the incoming call d to the mobile phone T, and the application program data is an advertisement if there is an incoming call d to the mobile phone T. It operates to enable a call with the caller after playing the main 3 commercial for a certain period of time.
[0047]
After completing the contract with the user and the transmission of the incoming melody data and application program data to the mobile phone T as described above, the advertising company 1 starts providing a call charge payment service to the user.
[0048]
The call charge payment service by the advertising company 1 is performed in the following procedure.
[0049]
That is, the advertisement server 1A is a data indicating the number of incoming calls to the mobile phone T of the registered user transmitted from the communication company 2 every predetermined period (for example, every month) based on the contract e with the communication company 2. , And based on the received number-of-arrivals data, the amount borne by the advertising company 1 is calculated out of the call charges generated by the user's mobile phone T, and the calculated amount is recorded in the fee database 1Bc. To do.
[0050]
The calculation by the advertisement server 1A of the amount borne by the advertising company 1 out of the call charge of the mobile phone T is, for example, the ratio corresponding to the number of incoming calls at the mobile phone T of the call charge generated by the call from the mobile phone T For example, when the number of incoming calls at the mobile phone T is less than or equal to a predetermined number of times, it is calculated according to a standard such as 10% of the call charge, and when the number of calls is greater than or equal to the predetermined number of times.
[0051]
Then, on a predetermined date, the payment is made from the advertising company 1 to the communication company 2 based on the record in the fee database 1Bc, and the user pays the paid amount and the call made on the mobile phone T to the user. The telecommunications company 2 charges the difference from the charge.
[0052]
In this way, a user who has registered with the advertising company 1 can make a call on the mobile phone T on the condition that he / she listens to an advertisement of the advertiser 3 reproduced on the mobile phone T when an incoming call arrives at the mobile phone T. Since a part of the fee is paid to the communication company 2 by the advertising company 1, the economic burden associated with the payment of the call charge of the mobile phone T is reduced.
[0053]
Advertiser 3 can also obtain a great advertising effect by advertising using mobile phone T which is widely spread as a medium, and commercial songs etc. flow from mobile phone T carried in town , You can expect a big advertising effect.
[0054]
FIG. 2 is a system configuration diagram showing another example in the embodiment of the mobile phone advertising system according to the present invention.
[0055]
In FIG. 2, the advertising company 10 reproduces advertisements for the mobile phone T connected via the mobile communication network, connects the mobile phone T to a desired destination, and calls the mobile phone T for a call charge. An advertisement server 10A for calculating the burden amount, an advertisement database 10Ba in which advertisement data is accumulated, and a fee database 10Bb in which data relating to communication charges borne by the advertisement company 10 are recorded.
[0056]
As will be described later, the advertising company 10 makes an advertising contract with the advertising company 10 for a part of the call charge generated by the call in the mobile phone T to be connected to the other party via the advertising company 10. The service is paid on condition that the advertiser 3 who listens to the advertisement is listened to.
[0057]
That is, in this advertising system, the advertising company 10 concludes an advertising contract h with an advertiser 3 who intends to advertise using the mobile phone T as a medium, and based on the contract with the advertiser 3, advertising data relating to the advertiser 3 is obtained. Is registered in the advertisement database 10Ba.
[0058]
This advertisement data is for reproducing an advertisement such as a commercial song for a certain time on the mobile phone T connected to the advertisement server 1A, for example.
[0059]
The call charge payment service by the advertising company 10 is performed in the following procedure.
[0060]
That is, a user who wants to make a call with the other party from the mobile phone T using the call charge payment service by the advertising company 10 first connects to the advertising server 10A of the advertising company 10 from the mobile phone T, After connecting, enter the phone number of the other party you wish to call.
[0061]
The connection from the mobile phone T to the advertisement server 10A is made by “caller ID notification”.
[0062]
When there is a connection from the mobile phone T, the advertisement server 10A reads the advertisement data registered in the advertisement database 10Ba, and, based on the read advertisement data, the advertiser 3 with respect to the mobile phone T for a certain period of time. Play ads for.
[0063]
When the advertisement server 10A finishes reproducing the advertisement, the advertisement server 10A redirects the mobile phone T based on the telephone number data transmitted from the mobile phone T, so that the mobile phone T is connected to the target partner via the communication company 2. Connect to the telephone T 'to enable a call.
[0064]
At this time, the advertisement server 10A records the telephone number of the mobile phone T indicated by the “caller number notification” in the fee database 10Bb.
[0065]
Then, the advertising server 10A receives from the communication company 2 data l indicating the call charge from the communication company 2 after the call on the mobile phone T connected to the other party's telephone T ′ via the advertising company 10 is completed. Then, based on this call charge data, an amount of the call charge borne by the advertising company 10 is calculated, and the calculated amount is recorded in the charge database 10Bb in correspondence with the telephone number of the mobile phone T.
[0066]
Then, the payment amount m recorded in the fee database 10Bb is paid from the advertising company 10 to the communication company 2 on a predetermined date, and the paid amount and the mobile phone T are generated for the user. The telecommunications company 2 charges the difference from the call charge.
[0067]
In this way, the user of the mobile phone T can connect to the other party via the advertising company 10 to listen to the advertisement of the advertiser 3 before making a call with the other party. Since a part of the call charge incurred for the mobile phone T is paid to the communication company 2 by the advertising company 10, the economic burden associated with the payment of the call charge of the mobile phone T is reduced, and the advertiser 3 also has the mobile phone T. It becomes possible to obtain the advertising effect using the medium.
[0068]
The advertising system in this example does not require a registration procedure for the advertising company 10 in advance, and can be easily used by the user.
[0069]
Note that the advertising system in each of the above examples is not limited to an advertisement, and can be applied to, for example, providing various types of information to the user of the mobile phone T.
[Brief description of the drawings]
FIG. 1 is a system configuration diagram showing an example of an embodiment of the present invention.
FIG. 2 is a system configuration diagram showing another example of the embodiment of the present invention.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1,10 ... Advertising company 1A, 10A ... Advertising server 1Ba, 10Ba ... Advertising database 1Bb ... User database 1Bc, 10Bb ... Charge database 2 ... Communication company 3 ... Advertiser T ... Mobile phone T '... Telephone

Claims (6)

There line advertising a mobile phone tied it registered users a contract to play the advertising as a medium, a part of the call charges to be paid to the communication company that has occurred in the mobile phone that was ad playback to the registered users It is an advertising system that bears instead,
An ad database that stores ad data,
And user database for storing registration data regarding the registered user,
Downloaded to the registered user's mobile phone is an advertisement playback application program that starts upon receiving an incoming call from the other party's telephone, which is a caller, and plays back advertisements for a certain period of time, and advertisement data stored in the advertisement database When the advertisement reproduction based on the saved advertisement data is performed by the saved advertisement reproduction application program, the registered user's mobile phone for each predetermined period notified by the communication company An advertising server that calculates the amount of the burden based on the number of incoming calls in
Equipped with a,
The registered user's mobile phone starts a call connection with the other party telephone after the advertisement program based on the advertisement data is played for the predetermined time by the application program activated upon receiving an incoming call from the other party telephone. ,
An advertising system characterized by The advertisement data is ring melody data for playing a commercial song ;
The advertising system according to claim 1. There line advertising a mobile phone tied it registered users a contract to play the advertising as a medium, a part of the call charges to be paid to the communication company that has occurred in the mobile phone that was ad playback to the registered users It is an advertising system that bears instead,
An ad database that stores ad data,
After receiving a notification of a call request from the registered user's mobile phone to the other party's phone, the registered user's mobile phone is allowed to play an advertisement based on the advertisement data stored in the advertisement database for a certain period of time. An advertisement server that switches to and connects to a call with the other party telephone and calculates a burden to be borne on behalf of the registered user for a call charge in the cellular phone of the registered user that is generated by a call with the other party telephone When,
An advertising system comprising: Further comprising a fee database for recording data indicative of the burden that has been calculated by the advertisement server,
Advertising system according to any one of claims 1 to 3, wherein. An advertisement database for storing advertisement data; and a user database for storing registration data related to registered users who have contracted to play advertisements, and using the mobile phone of the registered user as a medium for advertising based on the advertisement data An advertising method in an advertising system, which bears on behalf of the registered user a part of a call charge to be paid to a communication company generated in the mobile phone that has performed advertisement playback,
Downloaded to the registered user's mobile phone is an advertisement playback application program that starts upon receiving an incoming call from the other party's telephone, which is a caller, and plays back advertisements for a certain period of time, and advertisement data stored in the advertisement database And storing the process,
When the registered user's mobile phone receives an incoming call from the other party's phone, the registered user's mobile phone starts the application program that has been downloaded and saved, and the downloaded and saved advertisement data Starting the call with the other party telephone after the advertisement reproduction based on the predetermined time is performed,
  Calculating the burden based on the number of incoming calls in the mobile phone of the registered user every predetermined period contacted by the communication company;
An advertising method characterized by comprising: An advertisement database for storing advertisement data is provided, and advertisements based on the advertisement data are performed using a mobile phone of a registered user who has a contract for playing advertisements as a medium. An advertising method in an advertising system that bears, on behalf of the registered user, a part of a call charge to be paid to a telecommunications company generated in the mobile phone that has performed advertisement playback,
After receiving a notification of a call request from the registered user's mobile phone to the other party's phone, the registered user's mobile phone is allowed to play an advertisement based on the advertisement data stored in the advertisement database for a certain period of time. Switching and connecting to a call with the destination telephone;
Calculating a burden to be borne on behalf of the registered user for a call charge on the mobile phone of the registered user generated by a call with the destination telephone;
An advertising method comprising:

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