JP2003178224A - Customer purchasing information control system, customer purchasing information control method, point seal issuing device, selling history information reader, customer information control device, customer purchasing history information gathering method, point printed matter and point printing register - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To control customer purchasing information capable of providing for analyzing a purchasing history of a customer by using a POS system without requiring a vast investment. <P>SOLUTION: This point seal issuing device 7 issues a point seal 33 of printing a point and information on a selling history according to a purchasing amount of the customer. Details of the selling history are stored in a selling history storage device 9. The customer gathers the point seal 33, and presents the seal to a store together with customer information 37. The store reads the selling history printed on the point seal 33 by a selling history reader 11. The details of the corresponding selling history are retrieved by the selling history storage device 9 from the read selling history, and are made to correspond to the customer information recorded on a point card 35 so that a purchasing history 39 with every customer can be formed. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a customer purchase information management system, a customer purchase information management method, a point sticker issuing device, a sales history information reading device, a customer information management device, a customer purchase history information collecting method, point printed matter and points. Regarding the print register.

[0002]

2. Description of the Related Art POS systems (Point of Sal) such as convenience stores and supermarkets.
In a store that manages a product sales history using es System) or the like, point seal service is performed in order to provide fine-tuned service to customers, particularly repeat customers. This is because the store gives a point seal to the customer according to the sales amount, and the customer collects it and presents it to the store along with the customer's address, name, telephone number, etc., and the store according to the collected point seal. The new service is provided, while the store can obtain customer information such as the customer's address, name, and telephone number.

[0003] In this point seal service, a seal system may be adopted in which a point seal is attached to a paper card (point card) having columns for entering customer information such as a customer's address, name, and telephone number. Many. In addition to the method of giving the customer a point printed matter in which the points are printed, the point sticker is also carried out by a method in which the point card brought by the customer is stamped by the shop side to display the points.

An electronic card system using an electronic card such as a magnetic card or an IC card is also used. That is, if you shop with an electronic card that stores customer information, that information is stored on a computer on the electronic card or on the network, and when a certain purchase amount is reached, a new service will be provided to the customer from the store side. To be done.

[0005]

As described above, detailed customer information and purchase amount are linked by the sticker method or the electronic card method. As a result, it is possible to provide detailed services to customers, especially repeat customers.

[0006] However, in the seal method, it is difficult to associate with the product information stored in the POS system, and even if a service corresponding to the purchase price can be provided to the repeat customer,
It was difficult to reflect it in the product lineup and planning that were suited to the repeat customers' purchase.

On the other hand, in the electronic card system, customer information and P
It can be easily associated with the product information stored in the OS system and can be reflected in the product lineups and plans that are suited to the purchase of repeat customers, but enormous investment is required to introduce the system. Further, in order to read the customer information into the electronic card, it is necessary to register in advance prior to the purchase of the merchandise, so that there is a drawback that the customer side is reluctant to disclose the personal data.

The present invention solves the above-mentioned problems of the prior art, requires no enormous investment, and uses a POS system or the like.
It is an object of the present invention to provide a customer purchase information management system, a point seal issuing device, and a sales history information reading device that can be used for customer purchase history analysis.

[0009]

In order to achieve the above object, a customer purchase information management system according to the present invention issues a point seal in which points and receipt identification information are printed according to a sales amount. And a sales history storage unit that stores a sales history in association with the receipt identification information; and a receipt identification information reading unit that reads the receipt identification information from a point seal presented by the customer together with the customer information. Is characterized by.

The customer purchase information management method according to the present invention relates to a point sticker issuing step of issuing a point sticker on which points and receipt identification information are printed according to a sales amount, and the receipt identification information. It is characterized by including a sales history storing step of storing a sales history and a receipt identification information reading step of reading receipt identification information from a point sticker presented together with customer information by a customer.

Further, in the customer purchase information management system according to the present invention, further, searching means for searching sales history information from the read receipt identification information, the searched sales history information, and the customer information. Correspond to,
And a customer information associating unit.

The point-seal issuing device according to the present invention is a point-seal issuing device that issues a point-sticker issued according to the sales amount and returned from the customer together with the customer information. It is characterized in that the corresponding points and information on the sales history are printed.

Further, the point seal issuing device according to the present invention is preferably a register for printing a point image according to the purchase amount.

Further, in the point seal issuing device according to the present invention, it is preferable that the information regarding the sales history includes information regarding an installation place of the point seal issuing device.

Further, the sales history information reading apparatus according to the present invention reads the information on the sales history from the point seal which is issued according to the sales amount and returned together with the customer information by the customer and uses it for the purchase history analysis for each customer. Is characterized by.

Further, the customer information management device according to the present invention is
Printing means for recording receipt information including at least the date information on sale, information that can identify the sold product and its price for each sale by the register, and receipt identification information that can uniquely identify the receipt distributed in the store The reading means for reading the receipt identification information from the point printed matter, the input means for inputting the customer information written on the card to which the point printed matter is attached, and the receipt identification information read by the reading means. It is provided with a search means for searching the receipt information recorded in the recording means, a customer information associating means for associating the customer information input by the input means with the receipt information searched by the search means. And

Further, the customer information management device according to the present invention is
First storage means for storing, for each sale by the register, receipt information including at least information on the date of sale, information for identifying the sold product, and its price, and receipt identification for uniquely identifying receipts distributed in the store Second storage means for storing receipt identification information read from point printed matter on which information is printed, third storage means for storing customer information, and customer information stored in the third storage means Stored in the first storage unit according to the customer information associating unit that associates the receipt identification information stored in the second storage unit with the receipt identification information stored in the second storage unit. And a search means for searching the receipt information.

In the customer information management device according to the present invention, it is preferable that the customer information input by the input means includes at least one of a name, an address, a telephone number and an age.

Further, the customer purchase history information collecting method according to the present invention is characterized in that the customer purchase history is obtained from the receipt identification information printed on the point printed matter and the receipt information including at least the receipt identification information. To do.

Further, the point printed matter according to the present invention prints receipt identification information capable of uniquely identifying the receipt distributed in the store.

Further, the point printed matter according to the present invention prints receipt identification information capable of uniquely identifying the receipt information stored for each sale by the register.

Further, the point print register according to the present invention is a register for printing the points according to the purchase amount on the receipt, and the printed point image includes information for uniquely identifying the receipt. It is characterized by being.

The customer purchase information management system according to the present invention issues a point sticker on which points and receipt identification information are printed according to the sales amount, and when the customer presents the point sticker together with the customer information, Since the sales history is stored in association with the receipt identification information, by reading the receipt identification information, the customer information can be associated with the sales history, and the purchase history for each customer can be analyzed. That is, since the point and the receipt identification information are printed on the point sticker, the purchase history of the customer can be analyzed by using the POS system or the like without enormous investment.

Further, by providing the search means for searching the sales history information from the receipt identification information and the customer information associating means for associating the searched sales history information with the customer information, the customer can be more promptly provided. You can analyze the purchase history for each item.

Further, the point sticker issuing device according to the present invention prints points corresponding to the sales amount and information on the sales history as the point sticker. Here, the sales history information includes sales date and time, sales place, type of product, number of products, price, and the like. The target of sale is not limited to products, but can also include the provision of services such as provision of accommodation facilities and provision of food and drink. In addition to printing the sales history information directly on the point sticker, a searchable identifier for such information, for example, only the sales date and the sales order on that day, is printed separately, and the sales order and detailed sales history information are recorded separately. It is also possible to keep a record that is associated with. That is, since the points and the information on the sales history are printed on the point sticker, the purchase history of the customer can be analyzed by using the POS system or the like without enormous investment.

Further, the sticker issuing device according to the present invention is used as a register for printing the point image corresponding to the purchase price, and the point image is printed integrally on the receipt issued by the register, which does not require huge investment, You can analyze customer purchase history.

Further, in the point seal issuing device according to the present invention, the information regarding the sales history includes information on the installation place of the point seal issuing device. The information on the installation location can include information on which sales floor and register in the same store the point seal was issued, as well as information about which store the point seal was issued, such as a shopping district or a shopping mall. . That is,
Since the point and the information about the place of sale are printed on the point sticker, POS does not require huge investment.
Customers can use the system to analyze the purchase history of customers.

Further, the sales history information reading device according to the present invention reads the information on the sales history from the point seal which is issued according to the sales amount and returned together with the customer information by the customer. That is, since the information about the sales history is read from the point sticker on which the points and the sales history are printed, a huge investment is not required and the POS system or the like is used.
You can analyze customer purchase history.

[0029]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described in detail below with reference to the drawings. FIG. 1 is a diagram showing the entire relationship between the customer purchase information management system 1, the point seal 33, the purchase history 39 for each customer, and the like. The customer purchase information management system 1 includes, inside the sales terminal 3, a register 5 for inputting a sales history regarding exchanges of goods and a price 31 with a customer, and a point seal for issuing a point seal 33 according to the sales amount. The issuing device 7 is provided. As will be described in detail with reference to FIG. 2, the point sticker 33 is printed with information about points and sales history. The register 5 is connected to the sales history storage device 9 via a communication line such as a POS system network, and the sales history is stored here.

The customer purchase information management system 1 also includes a sales history reading device 11 and a customer information storage device 13. A certain number of point stickers 33 are attached by the customer, and customer information such as address, name, telephone number, age, and gender 3
When the point card 35 in which 7 is written is presented, the sales history reading device 11 reads information about the sales history from the point sticker 33 and stores the customer information 37 in the customer information storage device 13. In addition, a search device 15 that connects the sales history storage device 9 and the sales history reading device 11 to search the details of the corresponding sales history from the read information about the sales history, the search device 15, and the customer information storage device 13. And an associating device 17 that associates the details of the sales history with the customer information. The associating device 17 has an output unit that outputs the purchase history 39 for each customer.

Customer purchase information management system 1 having such a configuration
The action of will be described. When a customer purchases a product at a store, a sales history such as a sale date, a type of product, a quantity, a unit price, and a sales amount is input to the register 5. The sale date may be the sale date and time, and the term sale date below includes the sale date and time. And
The data is stored in the sales history storage device 9 via a communication line such as a POS system network. Also,
The point sticker issuing device 7 issues a point sticker 33 on which information on points and sales history is printed according to the sales amount.

The customer collects the point seals 33 given according to the purchase amount, attaches a predetermined number of the point seals 33 to the paper-made point card 35, and the address, name, telephone number, age, sex, etc. of the customer. Fill in the information 37 and present it to the store. The store offers a new service in exchange for the point card 35 according to a predetermined rule, and the customer enjoys the service.

The sales history reading device 11 reads the information about the sales history printed on the point sticker 33 attached or affixed to the point card 35 presented by the customer. Specifically, the reading is to read digital information from image data by using a scanner, a bar code scanner, or the like, a recognition technique such as character recognition, bar code recognition, or water mark recognition. Furthermore, when the information on the sales history printed on the point sticker 33 is in the form of characters that can be recognized by humans,
It may be read by a person and the characters may be input to the sales history reading device 11 using a keyboard or the like. The read information on the sales history can be stored in an appropriate storage device (not shown).

As a result, the information regarding the sales history printed on the point sticker 33 can be obtained.
The information on the sales history is information that can uniquely identify a receipt, and hereinafter this is referred to as a receipt number.
Specifically, there are a register number, a sale date, a sales order on that day, a receipt issue number on that day, or a combination thereof.

On the other hand, the sales history storage device 9 stores the information processed by the register, that is, the sales date, the sold products, the number of products, the price, unit price, sales amount, receipt number and the like. As the data, information processed by the register is stored for each receipt number.

The search device 15 uses the receipt number read by the sales history reading device 11 as a search key to search for information stored in the sales history storage device 9 that is processed by the register.

Further, the customer purchase information management system 1 is
The customer information written on the point card 35 is input as electronic information, and the customer information storage device 13 is controlled to store the information. In order to perform this input, in addition to being read by a human and using a keyboard or the like, handwritten character recognition or the like may be used. Alternatively, the customer information storage device 13 may be a customer database created in advance.

The associating device 17 is the customer information storage device 1.
The customer information stored in 3 is associated with the information processed by the register searched by the search device 15. That is, the customer information written on the point card 35 is associated with the past sales information to the customer corresponding to the point sticker 33 attached to the point card 35. For example, as shown in the purchase history 39 for each customer of FIG. 1, when the customer (address, name, telephone number, sex, age, etc.) of the customer information 37, when (sales date) and what (product) the customer is It is possible to create data that shows how much (quantity, unit price, sales amount), etc.
Then, the data can be displayed.

The purchase history 39 for each customer thus obtained is subjected to purchase analysis, and based on the analysis, the customer,
In particular, according to the purchase orientation of repeat customers, and according to the purchase orientation of a large number of customers, such as regions, sexes, ages, etc., it is possible to carry out a detailed product lineup and planning.

The register 5 and the sales history storage device 9 are P
In addition to being connected by a communication line such as an OS system network, so-called offline via a storage medium may be used. Further, the degree of mechanization of the customer information storage device 13, which is the customer information storage means, the search device 15, which is the device search means, the association device 17, which is the association means, etc., which constitute the customer purchase information management system 1, According to the scale of the above, it is possible to use an online device or a simple auxiliary device.

FIG. 2 shows an example of the point seal 33. On the point sticker 33, points 41 corresponding to the purchase amount and information 43 regarding sales history such as receipt information are printed. That is, it is a point printed matter on which the information 43 on sales history such as receipt information is printed.
For details of sales history information such as receipt information, see the PO
Since it is stored in the sales history storage device 9 connected to the S system, the point sticker 33 is printed with an identifier capable of searching the details of information regarding the sales history. For example, the data of the details of the sales history is the sales date,
If you can search by specifying the sales order of the day,
A combination of alphanumeric characters that can identify the sales date and the sales order of the day can be used. In addition to the combination of alphanumeric characters, a combination with a symbol or a barcode can be used as an expression form of information relating to the sales history. It is also possible to use so-called water marking to be embedded.

When the point sticker 33 is printed as an independent sticker alone, the back surface can be made adhesive so that the customer can easily attach it to the point card 35.

Further, the point seal 33 can be directly printed on a part of the receipt in addition to the independent seal alone. In this case, one advantage is that the point seal 33
Since the receipt is added as an integrated type, by having the customer collect the receipts with the point seal and present them together with the customer information, it is possible to directly obtain the details of the sales history. Another advantage is that the sales terminal 3 can be integrated into a facility having a point sticker printing function.

FIG. 3 shows an example of detailed information 51 on the sales history stored in the sales history storage device 9. The detailed information 51 on the sales history is based on the input of the register 5 of the sales terminal 3 and the product information held by the POS system. In FIG. 3, the date of sale, such as the sale date 53, the order of sale on that day, and the sale time 55, the type of product sold, the unit price, the sales price 57 for each product, the total sales price 59, etc. are identified. Information and price
Further, the serial number 61 of the added point seal is stored. The object of sale is not limited to the sale of products, and services such as provision of accommodation facilities and provision of food and drink may be provided.

The detailed information 51 on the sales history has a searchable data structure. For example, it is possible to search for more detailed data, such as the type of the sold product, the unit price, and the sales amount of each product, from the sales date and the sales order on that day.

Further, when the detailed information 51 regarding the sales history is stored for each register 5 in the same store, a searchable data structure is provided for each register 5, and correspondingly, the sales history of the point seal 33 is stored. It is also possible to print by adding the register information to the information on. It is also possible to print receipt identification information that can uniquely identify the receipt distributed in the store.

Furthermore, in the customer purchase information management system in which shops of different industries such as shopping malls and shopping malls participate, when storing detailed information 51 on the sales history for each point sticker issuing place, each point sticker issuing place is stored. It is also possible to print by adding a point seal issue place information to the information about the sales history of the point seal 33 in correspondence with the searchable data structure. Here, as the point sticker issuing place information, an ID that can identify a store that issues or distributes the point sticker,
There is an ID of the shopping district. In the case of the ID of the shopping district, a plurality of stores are included. As a result, customer purchase information can be obtained for each store and mall. Moreover, since a plurality of shops participate, a smaller amount of money is invested by one shop.

[0048]

According to the customer purchase information management system of the present invention, a point sticker issuing device for issuing a point sticker on which points and information relating to a sales history are printed according to a sales amount, a sales history storage device, and a sales history. By including a sales history reading device for reading, a huge amount of investment is not required and the customer's purchase history can be analyzed.

[Brief description of drawings]

FIG. 1 is a diagram showing a configuration of a customer purchase information management system according to an embodiment of the present invention.

FIG. 2 is a diagram showing an example of a point seal according to the embodiment of the present invention.

FIG. 3 is a diagram showing an example of detailed information regarding a sales history stored in a sales history storage device according to the embodiment of the present invention.

[Explanation of symbols]

1 customer purchase information management system, 3 sales terminal, 5 register, 7 point sticker issuing device (point sticker issuing means), 9 sales history storage device (sales history storage means), 11 sales history reading device (sales history reading means),
13 customer information storage device (customer information storage means), 15
Searching device (searching means), 17 associating device (associating means), 31 product and price, 33 point seal, 3
5 point card, 37 customer information, 39 purchase history for each customer, 41 points according to purchase price, 43 sales history information, 51 detailed sales history information, 53 sales date, 55 sales order and sales time, 5
7 Types of products sold, unit price, sales amount for each product,
59 Total amount, 61 Point serial number.

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) G07G 1/12 351 G07G 1/12 351D (54) [Invention name] Customer purchase information management system, customer purchase information Management method, point seal issuing device, sales history information reading device, customer information management device, customer purchase history information collection method, point printed matter and point printing register

Claims (14)

[Claims] 1. A point sticker issuing means for issuing a point sticker on which points and receipt identification information are printed according to a sales amount, and a sales history storage means for storing a sales history in association with the receipt identification information, A customer purchase information management system, comprising: receipt identification information reading means for reading receipt identification information from a point seal presented by a customer together with customer information. 2. A point sticker issuing step of issuing a point sticker on which points and receipt identification information are printed according to a sales amount, and a sales history storing step of storing a sales history in association with the receipt identification information. A customer purchase information management method, comprising: a receipt identification information reading step of reading receipt identification information from a point seal presented together with the customer information by the customer. 3. The customer purchase information management system according to claim 1, further comprising: search means for searching sales history information from the read receipt identification information, the searched sales history information, and the customer. A customer purchase information management system, comprising: a customer information associating unit that associates information with information. 4. A point seal issuing device for issuing a point seal that is issued according to a sales price and returned from a customer together with customer information, wherein the point seal includes points according to the sales price and information regarding a sales history. Point seal issuing device characterized by printing. 5. The point sticker issuing device according to claim 4, wherein the point sticker issuing device is a register that prints a point image according to a purchase price. 6. The point sticker issuing device according to claim 4, wherein the information about the sales history includes information about an installation place of the point sticker issuing device. 7. A sales history information reading device, characterized in that information about a sales history is read from a point seal which is issued according to a sales amount and returned together with the customer information from the customer, and is used for a purchase history analysis for each customer. 8. A recording unit for recording receipt information including at least date information on sale, information for identifying a sold commodity and its price for each sale by a register, and a receipt distributed in the store can be uniquely identified. Reading means for reading the receipt identification information from the point printed matter on which the receipt identification information is printed, input means for inputting customer information written on the card to which the point printed matter is attached, and receipt identification read by the reading means Search means for searching the receipt information recorded in the recording means according to the information, customer information input by the input means, customer information associating means for associating the receipt information searched by the searching means, A customer information management device comprising: 9. First storage means for storing, for each sale by a register, receipt information including at least date information on sale, information for identifying a sold commodity and its price, and a receipt distributed in the store uniquely. The second storage means for storing the receipt identification information read from the point printed matter on which the receipt identification information that can be identified is printed, the third storage means for storing the customer information, and the third storage means. Customer information associating means for associating the customer information with the receipt identification information stored in the second storage means, and the first storage according to the receipt identification information stored in the second storage means. A customer information management device comprising: a search unit that searches receipt information stored in the unit. 10. The customer information management device according to claim 8, wherein the customer information input by the input means includes at least one of a name, an address, a telephone number, and an age. Customer information management device. 11. A method for collecting customer purchase history information, comprising: obtaining a customer purchase history from receipt identification information printed on point printed matter and receipt information including at least receipt identification information. 12. A point printed matter on which receipt identification information capable of uniquely identifying a receipt distributed in a store is printed. 13. A point printed matter on which receipt identification information capable of uniquely identifying receipt information stored for each sale by a register is printed. 14. A register for printing points according to a purchase amount on a receipt, wherein the printed point image includes information for uniquely identifying the receipt. Print register.