JP2003132199A - Important customer recognition system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a customer importance notification system capable of easily recognizing an important customer, when the important customer comes to a store or attends there and allowing a person in charge unknowing the face of the important customer to respond to him/her according to the importance of the customer. SOLUTION: A customer identifying medium used by customers and a terminal device used by receptionists are installed in a same space. This customer importance notification system is characterized in that the customer identifying medium is provided with a record part recording customer information and an antenna part wirelessly transmitting the recorded customer information to the record part; while the terminal device is provided with a terminal antenna receiving the wireless transmission from the antennal part, customer importance determination means determining the importance of the customer based on the customer information received by the terminal antenna, and important customer notification means notifying the attendance of the important customer to the receptionists, when the customer importance determination means determines him/her as the important customer.

Description

Detailed Description of the Invention

[0001]

TECHNICAL FIELD The present invention relates to an exhibition, a spot sale,
The present invention relates to a system for recognizing an important customer from a large number of visiting customers in a place such as a store, and particularly to an important customer identification system for recognizing an important customer and notifying a customer.

[0002]

2. Description of the Related Art Conventionally, it has been practiced to effectively carry out business negotiations and sales activities by sending a special invitation letter to a customer who has visited in the past and inviting it to an exhibition or a spot sale event.

[0003] In addition, in a store, it is common to use a point service that gives points according to the purchase price or a sales form in which a good customer is invited to a preferential discount sale.

[0004]

However, there are the following problems in the prior art. In other words, it was not possible to recognize and respond only to important customers from the many visitors who visited the exhibitions and spot sale events.

Originally, the degree of importance should be different even for important customers, depending on the number of transactions and the transaction amount.
It is impossible to identify and respond to each important customer.

[0006] Further, when the visit time is not clearly promised, it is often the case that the customer contact person who is normally in contact is absent. In that case, the customer contact person who is not normally in contact is an important customer. Since he doesn't know his face, there is a problem that he can't respond appropriately even if an important customer came to the site.

In order to solve the above problems, according to the present invention, when an important customer visits or visits a store, the person who easily recognizes the important customer, and a person who does not know the face of the customer, depending on the importance of the customer. The purpose is to provide a customer importance notification system that can respond.

[0008]

In order to achieve the above object, in a first aspect of the present invention, a customer identification medium used by a customer and a terminal device used by a customer are present in the same space,
In an important customer recognition system that notifies an important customer from a large number of visitors to the terminal device based on the information of the customer identification medium, the customer identification medium is recorded in a recording unit for recording customer information and the recording unit. An antenna unit for transmitting the customer information by wireless communication, the terminal device receives a wireless communication from the antenna unit, and the importance of the customer based on the customer information received by the terminal antenna. It is provided with a customer importance degree judging means for judging whether the customer is important, and an important customer notifying means for notifying the visitor of the visit of the important customer when the customer importance degree judging means judges that the customer is an important customer.

In a second aspect of the present invention, in the important customer recognition system according to the first aspect, the importance of the customer can be digitized such as the number of transactions, the transaction amount, and the number of points given by a point service. It is configured to be set to multiple levels of importance based on various indicators.

A third aspect of the present invention is, in the important customer recognition system according to the first or second aspect, digitizing the number of transactions, the transaction amount, the number of points given by the point service by the important customer notification means. The notification is made differently for each stage of importance set in multiple stages based on possible indicators.

[0011]

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, the present invention will be described based on illustrated embodiments. FIG. 1 is a configuration example of an important customer identification system of the present invention. The important customer identification system is composed of a customer identification medium 1 used by a customer, a terminal device 2 used by a customer, and a customer importance degree determination means 3, and the same place such as a venue of an exhibition or a spot sale or a store. Used in.

FIG. 2 shows an embodiment of the customer identification medium 1.
FIG. 2A is an example of the customer identification medium 1 in which a contactless IC tag is added to an invitation card for an exhibition or a spot sale, and FIG.
Is an example of a customer identification medium 1 using a contactless IC card for a point service. ICs that record information
It has a section 11 and an antenna section 12 for wireless communication.

In the case of the customer identification medium 1 shown in FIG. 2 (a), after selecting a customer to be invited to an exhibition or an on-sale event, when issuing the invitation, the customer importance degree judging means 3 has Depending on the number of transactions and transaction amount of, for example, "most important",
The importance of the customer, which is set to three levels of “important” and “excellent”, is recorded in the IC unit 11.

In the case of the customer identification medium 1 shown in FIG. 2 (b), when writing the store visit point recorded in the IC section 11, the customer importance degree judging means 3 responds according to the given point. As in the example of FIG. 2A, “most important”,
The importance of the customer, which is set to three levels of “important” and “excellent”, is recorded in the IC unit 11.

The customer brings the customer identification medium 1 and visits a venue or a store. Since the customer identification medium 1 itself does not have a driving force, the driving force is obtained by the radio wave emitted from the terminal device 2, and the customer information such as the importance recorded in the IC unit 11 is transmitted from the antenna unit 12. .

FIG. 3 shows a terminal device 2 used by a customer at a venue or a store. FIG. 3 (a) is an example of an integrated type in which a terminal antenna 21 is incorporated in the main body, and FIG. 3 (b) is ,
In this example, the terminal antenna 21 is separated from the main body. The terminal antenna 21 searches for the customer identification medium 1 to be communicated at a preset cycle by wireless communication. Figure 3
Both of the forms (a) and (b) of FIG. 3 include a terminal antenna 21 and an earphone 22 for notifying the customer's importance by sound.

The means for notifying the importance of the customer is not limited to the means for notifying by sound as shown in FIG. It is possible to notify by using a display unit capable of displaying a plurality of colors or a display unit capable of displaying the importance as a message, or the degree of vibration. Any form can be used as long as it can recognize and notify the difference in importance.

The customer is fixed to the arm with a belt or the like,
The terminal device 2 is put on by using a method such as storing it in a pocket, and stands by at a venue or a store.

When a customer who visits the venue or store approaches a customer, the customer identification medium 1 receives a radio wave from the terminal antenna 21 of the terminal device 2 to obtain a driving force, and through the antenna section 12. , The importance of the customer recorded in the IC unit 11 is transmitted.

The terminal device 2 receives the importance of the customer transmitted by the customer identification medium 1, and the "importance" of the importance of the customer,
Based on the distinction between "important" and "excellent", the volume of the sound and the number of times the sound is repeated are changed to notify the customer of the importance of the customer.

In either case of the customer identification medium 1 shown in FIGS. 2A and 2B, the degree of importance is not recorded in the IC section 11,
Based on the customer identifier and the number of points recorded in the IC unit 11, it is possible to acquire the customer importance level from the customer importance level determination means 3 installed in the host computer or the like at the venue or the store.

Further, it is possible to carry information on a radio wave for giving a driving force to the customer identification medium 1 transmitted from the terminal device 2. For example, if the confirmation information as to whether or not the user has visited the booth once is sent together, the customer identification medium 1 refers to the information recorded in the IC section 11, and if the booth has already visited, the importance of the customer is determined. It is also possible to send the result of processing the received information, such as not sending it or sending the name of the previous customer.

Although the present invention has been described in detail based on the embodiments, the important customer recognition system according to the present invention is not limited to the above embodiments and does not depart from the gist of the present invention. It goes without saying that various changes can be made in the range.

[0024]

As described above, according to the important customer recognition system of the present invention, the customer identification medium used by the customer and the terminal device used by the customer are present in the same space, and the wireless communication is performed. By doing so, it becomes possible to identify the importance of the customer based on the information recorded in the customer identification medium.

Therefore, even when the person in charge of the customer who is usually in contact is absent and only the person who does not know the customer's face is present, it is possible to appropriately deal with the important customer who has visited without missing it. .

Further, based on a quantifiable index such as the number of transactions, the amount of transaction, and the points awarded, the importance having a plurality of levels is set in advance, and the notification content is changed according to the importance, thereby making it important for the customer. Depending on the degree, it becomes possible to respond according to the degree of importance.

[Brief description of drawings]

FIG. 1 is a system configuration diagram showing an embodiment of the present invention.

FIG. 2 is an example of a customer identification medium of the present invention.

FIG. 3 is an example of a terminal device of the present invention.

[Explanation of symbols]

1 Customer identification medium 11 IC section 12 Antenna section 2 terminal devices 21 terminal antenna 22 earphones 3 Customer importance judgment means

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Claims (3)

[Claims] 1. A customer identification medium used by a customer and a terminal device used by a customer are present in the same space, and based on the information of the customer identification medium, an important customer is selected from a large number of visitors. An important customer recognition system for notifying a terminal device, wherein the customer identification medium comprises a recording section for recording customer information, and an antenna section for transmitting the customer information recorded in the recording section by wireless communication, The terminal device receives a wireless communication from the antenna section of the customer identification medium, a customer importance degree determination unit that determines the importance degree of the customer based on the customer information received by the terminal antenna, An important customer recognition system comprising: an important customer notification means for notifying a customer of the visit of an important customer when the customer importance judging means judges that the customer is an important customer. 2. The important customer recognition system according to claim 1, wherein a plurality of the customer degrees of importance are based on a quantifiable index such as the number of transactions, the transaction amount, and the number of points given by a point service. An important customer recognition system characterized by being set to the importance of stages. 3. The important customer recognition system according to claim 1 or 2, wherein the important customer notification means is based on a quantifiable index such as the number of transactions, the transaction amount, or the number of points given by a point service. The important customer recognition system is characterized in that different notifications are made at different levels of importance set in multiple levels.