JP2003099667A - Identification information recognition system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an identification information recognition system that can easily grasp which mail (such as service information) a customer looked at to visit each store. SOLUTION: The identification information recognition system comprises a transmitting means, a portable terminal device, a recognizing means and a storage device. When receiving an input of portable terminal identification information, transmission information (such as mail) and identification information, the transmitting means transmits the input transmission information and identification information to the portable terminal device corresponding to the input portable terminal identification information. When receiving the transmission information and identification information transmitted from the transmitting means, the portable terminal device stores the received transmission information and identification information, and upon a given operation, it reproduces the stored identification information. The recognizing means recognizes the identification information reproduced by the portable terminal device and stores it in the storage device. The identification information can be easily stored in the portable terminal device. The reproduced identification information can be easily recognized. The identification information can be stored in the storage device according to the content to offer a tabulation result according to the content of the identification information.

Description

Detailed Description of the Invention

[0001]

TECHNICAL FIELD The present invention relates to an identification information recognition device.

[0002]

2. Description of the Related Art In recent years, at stores (various sales businesses, amusement halls, etc.), contracts have been made with customers, and e-mails containing service information and the like (so-called direct mail) on the customer's mobile phone or personal computer terminal device. A "mail member system" has been introduced to increase the number of customers by sending emails (hereinafter simply referred to as "mail"). Even if the mail member system is not adopted, a system is also known in which, for example, by accessing a homepage of a store or the like, a customer can receive a mail including service information of the store or the like. The customer can receive a predetermined service (for example, discount service) by displaying the service information attached to the mail on the display means of the mobile phone and showing it to the clerk at each store.

[0003]

By the way, when an e-mail including service information and the like is sent from a store or the like to a customer in this way, which of the e-mails sent to the customer should the customer look at the shop or the like. It is possible to grasp the customer's needs by aggregating whether or not (the effect of attracting customers for each email). If we can understand the needs of customers, we can provide services that meet the needs of customers.
The effect of attracting customers is improved. Also, the store side can efficiently send the mail. In the past, it took time and effort for both the customer and the store, so that it was not possible to collect the effect of attracting customers for each email. The present invention has been devised in view of such a point, and provides an identification information recognition device that allows a customer to easily see which email (service information, etc.) he or she visited at each store. The purpose is to do.

[0004]

A first invention of the present invention for solving the above-mentioned problems is an identification information recognition device as described in claim 1. In the identification information recognition device according to claim 1, when the transmission means inputs the mobile terminal identification information (mobile terminal mail address or the like), the transmission information (mail or the like), and the identification information (two-dimensional code or the like). , Identification information (two-dimensional code, etc.) and transmission information (mail, etc.) are transmitted to mobile terminal identification information (mobile terminal mail address, etc.). The mobile terminal device receives and stores the identification information (two-dimensional code or the like) and the transmission information (mail or the like), and reproduces the stored identification information when a predetermined operation is performed. The recognition means (two-dimensional code reader or the like) recognizes the identification information (two-dimensional code or the like) reproduced by the mobile terminal device and stores it in the storage device. Therefore, the identification information can be easily stored in the mobile terminal device, and the identification information can be easily recognized and stored. In addition, it is possible to easily understand which transmission information the customer sees when visiting the store from the stored identification information.

A second aspect of the present invention is an identification information recognition device as described in claim 2. In the identification information recognition device according to claim 2, the transmission means includes a terminal device and a server, and the terminal device includes the mobile terminal identification information (mobile terminal mail address or the like) and the transmission information (mail or the like).
And is responsible for inputting identification information (two-dimensional code, etc.). Further, the server receives the mobile terminal identification information (mobile terminal mail address or the like) input to the terminal device, the transmission information (mail or the like), and the identification information (two-dimensional code or the like), and the received transmission information ( It is in charge of transmitting the e-mail, etc.) and the identification information (two-dimensional code, etc.) to the mobile terminal device corresponding to the received mobile terminal identification information (the mobile terminal mail address, etc.). In this way, the processing load can be dispersed by sharing the input and transmission functions.

The third invention of the present invention is the identification information recognition device as described in claim 3. In the identification information recognition device according to claim 3, when the mobile terminal identification information (mobile terminal mail address etc.) and the transmission information (mail etc.) are inputted to the transmission means, the transmission means corresponds to the inputted transmission information. The identification information to be determined is automatically determined. Therefore, the identification information corresponding to the transmission information can be set without trouble.

Further, a fourth invention of the present invention is an identification information recognizing device as described in claim 4. In the identification information recognition device according to claim 4, the transmission means is composed of a terminal device and a server, and the terminal device is in charge of inputting mobile terminal identification information (mobile terminal mail address etc.) and transmission information (mail etc.). To do. Either the terminal device or the server may automatically determine the identification information corresponding to the input transmission information. For example, when the server determines the identification information, the server receives the mobile terminal identification information (mobile terminal mail address, etc.) and the transmission information (mail, etc.) input to the terminal device, and receives the transmission information (mail, etc.). ) Is transmitted to the mobile terminal device corresponding to the received mobile terminal identification information (mobile terminal mail address, etc.). In this way, the processing load can be dispersed by sharing the input and transmission functions. Moreover, the identification information according to the transmission information can be set without trouble.

A fifth aspect of the present invention is an identification information recognition device as set forth in claim 5. In the identification information recognition device according to claim 5, when the size of the identification information is large and it is difficult to receive the transmission information and the identification information by e-mail or the like by the mobile terminal device, the reference information is used instead of the identification information. The transmission information and the reference information are transmitted to the mobile terminal device. In order to reproduce the identification information on the mobile terminal device, the identification information is read from the homepage or the like using the reference information and reproduced. Therefore, it is possible to use even large-sized identification information, which makes it difficult for the mobile terminal device to receive the transmission information and the identification information by e-mail or the like.

A sixth invention of the present invention is an identification information recognition device as described in claim 6. In the identification information recognition device according to claim 6, when the mobile terminal identification information (mobile terminal mail address or the like) and the transmission information (mail or the like) are input to the transmission means, the transmission means corresponds to the input transmission information. The identification information to be determined is automatically determined, and the reference information and the transmission information corresponding to the determined identification information are transmitted to the mobile terminal device. Therefore, the identification information corresponding to the transmission information can be set without trouble.

The seventh invention of the present invention is the identification information recognition device as described in claim 7. With the identification information recognizing device according to the seventh aspect, it is possible to easily understand which mail (service information or the like) the customer saw at each store from the result of the counting by the counting means.

The eighth invention of the present invention is the identification information recognition device as described in claim 8. In the identification information recognition device according to claim 8, the identification information corresponding to the transmission date and time of the transmission information, the identification information corresponding to the mobile terminal identification information of the transmission information transmission destination, the identification information corresponding to the content of the transmission information,
By using identification information that uses at least one of the identification information corresponding to the expiration date of the transmission information and the identification information corresponding to the number of times the transmission information can be used, it is possible to store the identification information in the storage device. it can. In addition, by limiting the expiration date or the number of times that it can be used, it becomes possible to provide an appropriate service that is not abused.

The ninth invention of the present invention is the identification information recognition apparatus as described in claim 9. In the identification information recognition device according to claim 9, the identification information corresponding to the transmission date and time of the transmission information, the identification information according to the mobile terminal identification information of the transmission information transmission destination, the identification information according to the content of the transmission information,
Which email (service information etc.) the customer sees from the result of aggregation by the aggregation means based on at least one of the identification information corresponding to the expiration date of the transmission information and the identification information corresponding to the number of times the transmission information can be used It is possible to analyze from various perspectives to easily understand whether each store has arrived.

[0013]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 shows a schematic configuration diagram of an embodiment of the identification information recognition device of the present invention. In this embodiment, an example in which the present invention is applied to a retail store will be described. The store 1 is provided with a terminal device 2 and a storage device 4 (first storage device), and the terminal device 2 is provided with identification information recognition means 3. Further, the terminal device 2 is connected to the storage device 4 (first storage device) in an accessible manner and is also connected to the communication line 50 (Internet or the like). The server 10 is connected to the storage device 11 (second storage device) so as to be accessible, and is also connected to the communication line 50. Mobile terminal devices 20A to 20 of customers (mail members)
N receives the mail (mail 80a or mail 85a) transmitted from the terminal device 2 or the server 10 via the mail server 55. In the example shown in FIG. 1, the mail 80a (mail sent from the terminal device 2) includes identification information 80b, and the mail 85a (server 10).
The mail when sent from) includes the identification information 85b. As the identification information 80b and 85b, the mail 80
Identification information corresponding to the content or type of a or 85a may be used, or identification information for each mail may be used. The server 10 and the storage device 11 (second storage device) can be omitted. The operation when the server 10 and the storage device 11 are omitted and the operation when the server 10 and the storage device 11 are used will be described below.

[When Server 10 and Storage Device 11 are Omitted] (First Embodiment) A mail 80a (transmission information or the like) including identification information 80b is sent from the store 1 to the mobile terminal devices 20A to 20N. The mobile terminal devices 20A to 20N receive and store the mail 80a including the identification information 80b. Email 80a from store 1
The address of the destination to which is sent may be set individually for each mail, or may be stored in advance in the storage device 4 (first storage device) as a member information database, and the destination address can be set from the member information database. It may be read and set. For example, the customer A (member) reproduces the mail 80a received by the mobile terminal device 20A by using the display means or the voice generation means of the mobile terminal device 20A, and the mail 80a.
Check the service contents of a. Then, in order to receive the service of the email 80a, the portable terminal device 20A is brought to the store 1. At the store 1, the customer A uses the display means, the voice generating means, etc. of the mobile terminal device 20A to
The identification information 80b corresponding to the mail 80a is reproduced. In the store 1, the identification information recognition means 3 is used to recognize the reproduced identification information 80b, and the recognized identification information 80b is stored in the storage device 4 (first storage device). The stored data regarding the identification information can be aggregated using the terminal device 2. The identification information recognized by the identification information recognition means 3 may be totaled and the totalized result may be stored in the storage device 4 (first storage device).

[Using Server 10 and Storage Device 11] (Second Embodiment) Transmission request information (for example, transmission destination information such as a mobile terminal address and mail contents) from the store 1 to the server 10. Information). The server 10 creates the mail 85a including the identification information 85b based on the received transmission request information, and transmits the mail 85a to the mobile terminal devices 20A to 20N. The mobile terminal devices 20A to 20N use the mail 85 including the identification information 85b.
Receive and store a. For example, the customer A (member) uses the voice generating means or the like as the display means of the mobile terminal device 20A to reproduce the mail 85a received by the mobile terminal device 20A and confirms the service content of the mail 85a. And
The customer A brings the mobile terminal device 20A to the store 1 to receive the service of the mail 85a. Store 1
At, the customer A reproduces the identification information 85b by using the display means, the voice generating means, etc. of the mobile terminal device 20A. In the store 1, the identification information recognition means 3 is used to recognize the reproduced identification information 85b and transmit the recognized identification information 85b to the server 10. The server 10 receives the identification information 8
5b is stored in the storage device 11 (second storage device). Regarding the stored data relating to the identification information, it is possible to transmit request information for performing aggregation or the like from the terminal device 2 to the server 10 and receive the aggregation result or the like from the server 10. Server 10
When the storage device 11 is used, the server 10 and the storage device 11 (second storage device) are in charge of transmission of mail including identification information / storage of recognized identification information / totalization based on the stored identification information. To do. The totaling process may be performed on the side of the store 1.

As described above, the identification information 80b included in the mails 80a and 85a can be obtained without conducting a questionnaire or the like.
Only by recognizing 85b by the identification information recognizing means 3, it is possible to easily grasp which transmission information (e.g., mail) the customer has visited to visit the store. Then, by analyzing the aggregated information from various points of view, it becomes possible to find out the tendency of the email having a high effect of attracting customers.

Next, referring to FIG. 2, identification information 80b, 8
5b and the example of the identification information recognition means 3 will be described. For example,
The case where the mobile terminal device 20A of the customer A receives the mail 80a including the identification information 80b (in this case, the mail of the store AA) will be described. The mobile terminal device 20A displays the body part of the mail 80a (80a part in FIG. 2) on the display screen. When the customer A operates the mobile terminal device 20A and selects "play" from the display screen, the identification information 80b is played. When the identification information 80b is image information such as a bar code or a two-dimensional code, the bar code or the two-dimensional code is displayed on the display screen of the mobile terminal device 20A. When the identification information 80b is voice information, voice is output from the voice output unit of the mobile terminal device 20A.
The customer A brings the portable terminal device 20A to the store AA and reproduces the identification information 80b at the store AA. Store AA
Is provided with identification information recognition means 3, and the identification information 8
When 0b is image information (bar code, two-dimensional code, etc.), it is recognized by the optical recognition means 3a (two-dimensional code reader, etc.). When the identification information 80b is voice information, it is recognized by the acoustic recognition means 3b (voice recognition means or the like). And
The identification information 80b recognized from the mobile terminal device 20A of the customer A who has visited the store is stored. Identification information recognition means 3 of store AA
Then, when the identification information 80b reproduced by the mobile terminal device 20A is recognized, the customer A can receive the providing service of the content of the email 80a, and the store AA indicates that the customer A has visited due to the effect of the email 80a. Can be easily grasped.

The identification information 80b is preferably changed according to the content of the mail 80a (transmission date and time, transmission destination (mobile terminal mail address, etc.), service type, etc.). As a result, the identification information recognized and stored by the mobile terminal device of the customer who came to the store can be aggregated and analyzed as necessary. Then, it is possible to find trends such as the types of emails that have the effect of attracting customers and the destinations according to the types of emails from various perspectives (for example, transmission time, type of service, age, sex, occupation of customers who visit the store). , You can strategically use email to increase the number of customers. The operation of the first and second embodiments will be described below. Both the first and second embodiments will be described in the following order. (1) Contents of mail and identification information (2) Transmission of mail including identification information (attached with identification information) (3) Reception of mail and reproduction of identification information (4) Recognition and storage of reproduced identification information ( 5) Aggregation and analysis of stored identification information

[First Embodiment] (1) Contents of Email and Identification Information Regarding the member information 11a and service information 11b stored in the storage device 4 (first storage device) with reference to FIG. explain. As shown in FIG. 3A, the member information 11a
Stores information about members (email destinations, etc.). The “store name” describes the name of the store of which the member is a member. It is possible to discriminate the member of “which store” from the “store name”. In this case, since the member information and the like are stored in the storage device 4 corresponding to the store and the store name is clear and fixed, the “store name” may be omitted. In addition, "Member I
The store name may be included in “D” and the “store name” may be omitted.
An ID unique to the member is assigned to the "member ID". In the present embodiment, this "member ID" is used as member identification information. The "name" describes the name of the member. In "Mobile device email address",
The e-mail address of the mobile terminal device held by the member is described. In the present embodiment, this "mobile terminal mail address" is used as mobile terminal identification information. Less than,
There are "gender", "age", "profession", etc., which are used when selecting members when sending emails under certain conditions (for example, when sending emails only to female members). It is possible. It can also be used when analyzing the effect of attracting customers by email.

Next, the service information 11 shown in FIG.
Details of b will be described. The service information 11b stores information about mail contents (type of service provided to members, etc.). The “store name” describes the name of the store that provides the service information.
It is possible to discriminate which "service store" the service information is based on the "store name". In addition,
In this case, since the member information and the like are stored in the storage device 4 corresponding to the store and the store name is clear and fixed, the “store name” may be omitted. Further, the store name may be omitted by including the store name in the “service ID”. "Service I
An ID unique to the service information is assigned to “D”. In the present embodiment, this "service ID" is used as the provided service information. The “classification” describes the type of service information. The points can be exchanged for various prizes or the like according to the accumulated number of points, for example. The “content” describes a specific service of the service information. For example, 2
When the "service ID" corresponding to the price discount of 0% discount is selected, the mail text 80a in FIG. 2 is automatically created. (The expiration date is set, for example, after a predetermined number of days from the date of creation.)

Next, the identification information included (attached) in the mail will be described. A plurality of pieces of identification information may be prepared in the storage device 4 in advance, and one piece of identification information may be selected and attached before sending a mail. Alternatively, the identification information may be created and attached according to the type of mail. For example, in the case of a two-dimensional code, the lower four digits of the two-dimensional code are set as the member ID (0001, 0002, etc.), and the upper three digits are the service ID (101, 30).
2 etc.) and the 4 digits above it are set to date and time information (September 21
The day is set to 0921 etc.). Then, as a result of the identification information recognizing means 3 recognizing the two-dimensional code in the store 1, 2
From the number of the dimension code, "Which member" (4-digit member I
(From D) is the "which service" (three-digit service ID) of "when sent mail" (from four-digit date and time information).
You can easily see if you came to the store. Further, in order to provide an appropriate service that is not abused, for example, 4-digit expiration date information (for example, 3 days after the date and time information, in this case, 0924) indicating the expiration date is added to the identification information. Also, use count restriction information indicating the number of times of use (for example, “1” for one time) may be included. The expiration date information can be determined by the terminal device 2 that has recognized the identification information and can determine whether the expiration date is within the expiration date. The determination of the number-of-uses limitation information is performed by storing the recognized identification information in the storage device 4,
It becomes possible by judging how many times the same identification information is recognized.

(2) Transmission of mail including identification information In the first embodiment, the terminal device 2 transmits to the member's portable terminal devices 20A to 20N. The terminal device 2 receives mobile terminal identification information (mobile terminal address or the like) indicating a destination, transmission information (service ID or the like) indicating a mail body, and identification information (for example, a two-dimensional code number or the like). (In this case, the concept of “input” includes “selection” from a plurality of candidates. The same applies to “selection” described below.), And the mail 80a including the identification information 80b in FIG. create.
Member identification information (member ID, etc.) may be used instead of the mobile terminal identification information. In this case, the member information 11a
From, it is possible to recognize the mobile terminal identification information corresponding to the member ID. The created mail is sent to the mobile terminal identification information (mobile terminal address, etc.). Further, the input of the identification information from the terminal device 2 may be omitted. In this case, the predetermined 2 from the transmission date / time / service ID / member ID, etc.
Since the dimension code and the like are determined, it can be created by the terminal device 2.

(3) Reception of mail and reproduction of identification information The member is the portable terminal device 20A to 20N and the identification information 80b.
The method of receiving the mail 80a including the mail is the same as the conventional mail reception. The identification information “80b” included in the received mail 80a can be reproduced as described in the description of FIG.

(4) Recognizing Reproduced Identification Information and Stored and Reproduced Identification Information can be recognized as described in the description of FIG. For example, as described above, if the two-dimensional code includes the member ID / service ID / transmission date, the identification information recognition means 3 of the store 1 recognizes the two-dimensional code and the two-dimensional code From the numbers, it is possible to easily recognize which "member" visited the store by looking at "which service" in "when sent email". In addition, by storing the recognized identification information in the storage device 4, it is possible to collect and analyze at any time.

Next, FIG. 4 shows history information 11c in which the transmitted mail and identification information and the recognized identification information are organized. In the first embodiment, the history information 11c
Are stored in the storage device 4 (first storage device). The “store name” describes the name of the store of the history information. It is possible to determine which “history” the history information is based on the “store name”. In addition, when it is stored in the storage device 4, the “store name” may be omitted. The "mail ID" is assigned a unique ID for the mail sent to the member. The "attached identification information ID" is assigned with the unique ID of the identification information (two-dimensional code or the like) included (attached) in the mail. The “mail ID” or “attachment identification information ID” may be omitted. In the "identification information number", for example, the number of the two-dimensional code other than the member ID is described. For example, 9
If the service ID 002 is sent on the 21st of the month, the "identification information number" is 0921002 ***** (*
*** is the member ID part). "Send date"
In the box, transmission date / time information indicating the date / time when the mail is transmitted is described. In this case, the date of transmission is described. In the "service ID", an ID unique to the service content described in the mail (in this case, an ID corresponding to the service classification and content) is described.

In "(visit / send) member result", a number indicating whether or not a visit is made and whether or not a mail is sent is described for each member (member ID 0001, 0002, etc.). In this example, the tens digit indicates the presence or absence of a store visit (1: store visit, 0: non-store visit), and the first place indicates the presence or absence of mail transmission (1: sent, 0:
Not sent) is shown. For example, in the case of "01",
It indicates that the e-mail was sent (the 1s digit is "1"), but the store did not visit (the tens digit is "0"). This “(visit / send) member result” is after sending an email to the member,
“01 (member who has transmitted) or 00 (member who has not transmitted)” is described, and is updated to “11” when the identification information recognition means 3 of the store 1 recognizes it. Note that history information 1
The recognized identification information may be stored as it is without being organized into the format shown in 1c. Further, even if the identification information is stored as shown in the history information 11c, it is stored in association with the recognized identification information, and thus is included in the concept of “store the recognized identification information”.

(5) Aggregation and Analysis of Stored Identification Information In the first embodiment, operations such as aggregation and analysis are performed by the storage device 4 (first storage device) when the aggregation operation is performed by the terminal device 2. ) Stored in the identification information (in this case, the history information 11
c) is totaled and displayed on the display means of the terminal device 2. Totals specified emails or emails (multiple emails)
On the other hand, from the “(visit / send) member result” of the history information 11c, the number of sent members and the number of visited members are totaled and displayed in a graph or the like. The graph makes it easier to find the tendency. For example, when it is desired to know what day of the week it is effective to send an email, the same service information email is sent for one week. When the customer attraction rate in this case is tabulated, the one-dot chain line graph shown in FIG. 5 is shown. In addition, for example, the aggregation result when another service is transmitted in the next week shows a dotted line graph shown in FIG.
From this tabulation result, it is possible to find out what day of the week the email sent has a high effect of attracting customers. In this case, it is easy to find that sending an email on Saturday is effective.

Further, for example, if it is desired to grasp "what kind of service" is effective by sending by mail, the mail of different service information is sent on the same day (Saturday etc.). An example of the aggregation result in this case is shown in FIG. From FIG. 6 (A), it is easily understood that the price discount is the most effective in the "classification" of services. In addition, FIG.
In the example of (A), it is possible to confirm the details in each classification such as "each discount rate" and "each product" at the bottom of the display screen. For example, if “every discount rate” (classification is price discount) is selected, the tabulation result for each discount rate is displayed as shown in FIG. 6 (B). For example, when the discount rate is increased, the visitor rate is also increased, but it can be seen that there is no great difference in the change in the visitor rate when the discount rate is 15% and 20%. For this reason,
It can be seen that the discount rate does not have to be 20% in order to improve the visitor rate. (In this example, a discount rate of 15% is sufficient.) If "each product" (category is a featured product) is selected, the totaled result for each product is displayed as shown in FIG. 6C. . In this way, it is possible to find out the tendency of mails having a high customer attraction effect from various points of view.

FIG. 7 shows an example of the totalization result showing the tendency for each member. For example, the member ID: 000 shown in FIG.
It can be seen that the member 1 has a high rate of coming to the store by seeing the email sent on Saturday, and the service tends to have a high probability of coming to the store in the case of “price discount” or “feature product”. Further, the member with the member ID: 0002 shown in FIG. 7B has a high rate of coming to the store by looking at the email sent on Thursday, and the service tends to come to the store in the case of "price discount" or "points". It turns out that From these analysis results, for example, if each member is divided into groups according to the tendency of coming to the store and an email matching the tendency of coming to the store is sent for each group, an effective email with a high customer attraction rate can be sent. In addition, if many samples are collected and the tendency becomes clearer, it is possible to estimate the number of customers by simulation. In the present embodiment, a terminal device is used as the transmitting means. Further, although the terminal device is also used for the recognition means and the totalization means, the same terminal device may be used for the transmission means, the recognition means, and the totalization means, or different terminal devices may be used.

[Second Embodiment] The second embodiment is different from the first embodiment in that it includes a server 10 and a storage device 11 (second storage device). The device 11 sends an email / stores the recognized identification information /
It is in charge of counting based on the stored identification information. Hereinafter, the differences from the first embodiment will be described. (1) Contents of email and identification information For the member information 11a and the service information 11b,
This is the same as the embodiment. Since it is quite possible that a common server 10 and storage device 11 are used in a plurality of stores, it is preferable that the member information 11a and the service information 11b have a "store name". The “store name” may be omitted if the store name is included in the member ID, the service ID, and the like.

(2) Transmission of Mail Including Identification Information In the second embodiment, the mail is sent to the member's portable terminal device 2
It is the server 10 that transmits to 0A to 20N. However, the server 10 creates an email based on the transmission request information from the terminal device 2 of the store 1. The terminal device 2 includes mobile terminal identification information (mobile terminal address or the like) indicating a destination,
When the transmission information (service ID, etc.) indicating the mail body and the identification information (for example, the number of the two-dimensional code, etc.) are input (in this case, "selection" is also included in the concept of "input"), these information The transmission request information including the is transmitted to the server 10.
Upon receiving the transmission request information from the terminal device 2, the server 10 transmits the transmission information (service I) included in the transmission request information.
(E.g. D etc.) and create (attach) the identification information included in the transmission request information to the mail,
The data is transmitted to the mobile terminal identification information (mobile terminal address, etc.) included in the transmission request information. Member identification information (member ID, etc.) may be used instead of the mobile terminal identification information. In this case, the mobile terminal identification information corresponding to the member ID can be recognized from the member information 11a. Further, the input of the identification information from the terminal device 2 may be omitted. In this case, the predetermined two-dimensional code or the like is determined from the transmission date / time / service ID / member ID, etc., so that it can be created by the server 10.

(3) Reception of mail and reproduction of identification information This is the same as in the first embodiment. (4) The recognition of the reproduced identification information, the storage reproduction, and the recognition are the same as those in the first embodiment. The memory is different from that of the first embodiment. In the second embodiment, the history information 11c is stored in the storage device 11 (second storage device). Since it is quite possible that a common server 10 and storage device 11 are used in a plurality of stores, it is preferable that the history information 11c include “store name”. The “store name” may be omitted if the store name is included in the mail ID or the attached identification information ID. Alternatively,
The history information 11c may be created for each store. Terminal device 2
When the identification information recognizing means 3 recognizes the identification information reproduced by the mobile terminal device of the visiting member, the identification information recognizing means 3 transmits the recognized identification information to the server 10. Upon receiving the identification information recognized from the terminal device 2, the server 10 stores the identification information in the storage device 11 (second storage device). The recognized identification information may be stored as it is without being organized into the format shown in the history information 11c. Further, even if the identification information is stored as shown in the history information 11c, it is stored in association with the recognized identification information, and thus is included in the concept of “store the recognized identification information”.

(5) Aggregation and Analysis of Stored Identification Information In the second embodiment, processing such as aggregation and analysis is performed by the server 10 and the storage device 11, and the terminal device 2 is the server 1.
This is different from the first embodiment in that 0 is requested for processing such as aggregation and analysis and the processing result is received. First,
When the tabulation operation is performed, the terminal device 2 transmits the tabulation request information to the server 10. Upon receiving the aggregation request information from the terminal device 2, the server 10 aggregates the identification information (in this case, the history information 11c) stored in the storage device 11 (second storage device) based on the received aggregation request information. The information is transmitted to the terminal device 2. The terminal device 2 receives the total information from the server 10 and displays it on the display means. The graph of the aggregation result and the like are the same as those in the first embodiment. In the present embodiment, a server and a terminal device are used as the transmitting means, a terminal device is used as the recognizing means, and a terminal device and a server are used as the totaling means. The same terminal device may be used for the transmitting means, the recognizing means, and the totaling means, or different terminal devices may be used. Further, the same server may be used for the transmitting means and the totaling means, or different servers may be used.

Although the server 10 transmits the transmission information and the identification information to the portable terminal device, it may be difficult for the portable terminal device to receive the large-sized identification information by e-mail or the like. In this case, avoid transmitting the identification information directly, transmit reference information (address information, etc.) corresponding to the identification information, and download the identification information from the homepage or the like using the reference information (address information, etc.). In this case, the transmitting means stores the identification information corresponding to the reference information. When the mobile terminal identification information, the transmission information, and the reference information are input, the transmission unit outputs the input transmission information and the reference information,
It is transmitted to the mobile terminal device corresponding to the input mobile terminal identification information. Upon receiving the transmission information and the reference information transmitted from the transmitting means, the mobile terminal device stores the received transmission information and the reference information. Then, when the identification information request operation is performed, an identification information request signal including the designated reference information is transmitted to the transmission means, and the identification information transmitted from the transmission means is received and stored. (When the transmitting unit receives the identification information request signal including the reference information from the mobile terminal device, the transmitting unit transmits the identification information corresponding to the reference information included in the received identification information request signal to the mobile terminal device.) The device reproduces the stored identification information when a predetermined operation is performed. The recognition means recognizes the identification information reproduced by the mobile terminal device and stores it in the storage device. In this case, the storage device 4
When it is stored in the (first storage device), it may be stored as it is. In the case of storing in the storage device 11 (second storage device), the storage request information including the recognized identification information is transmitted from the recognition means (terminal device or the like) to the server 10. And
The server 10 receives the storage request information and stores the identification information recognized by the recognition means in the storage device 11. As described above, the transmitting unit, the recognizing unit, and the storage device can have various configurations. Further, the identification information may be directly transmitted or indirectly (reference information or the like).

The identification information recognition and aggregation device of the present invention is not limited to the configuration, procedure and the like described in the present embodiment, and various changes, additions and deletions can be made without changing the gist of the present invention. . For example, the configuration of the identification information recognition and aggregation device of the present invention is not limited to that shown in FIG. 1 according to the present embodiment. As the identification information corresponding to the transmission date and time of the transmission information, the transmission date and time when the terminal device 2 requests the server 10 to transmit the transmission information may be used, or the transmission date and time transmitted from the server 10 to the mobile terminal device may be used. May be. Member information 11
The types of items of a, the service information 11b, and the history information 11c, the description contents of each item, and the like are not limited to the present embodiment. The display screen, the identification information, and the identification information recognizing means are not limited to those described with reference to FIGS. 2 and 2, and various types can be used. The aggregation and analysis are not limited to the description of the embodiment and FIGS. 5 to 7, and various methods are possible. As the mobile terminal device, various mobile terminal devices such as a mobile phone, a mobile information terminal, a mobile terminal, and a PDA can be used. Further, the numerical values used in the description of the present embodiment are examples, and the present invention is not limited to these numerical values. Alternatively, the member may operate the mobile terminal device to download the service information including the identification information from the homepage or the like by opening the homepage or the like without using the mail. Various methods can be used to store the identification information in the mobile terminal device. Also, store 1
In the inside, by connecting the terminal device 2 and the clearing machine, for example, in the case of price discount, the discount rate is transmitted to the clearing machine from the identification information recognized by the terminal device 2, and the discount machine automatically carries out the discount. It is also possible. Further, when members come to the store, a method of determining service contents such as a discount rate by lottery (or a method in which the service contents are posted in the store) is also possible.

[0036]

As described above, by using the identification information recognition device according to any one of claims 1 to 9, it is possible to easily grasp which mail (service information etc.) the customer sees at each store. It is possible to provide an identification information recognition device capable of performing the above.

[Brief description of drawings]

FIG. 1 is a schematic configuration diagram of an embodiment of an identification information recognition device of the present invention.

FIG. 2 is a diagram illustrating an example of identification information 80b and 85b and identification information recognition means 3;

FIG. 3 is a diagram illustrating member information 11a and service information 11b stored in a storage device.

FIG. 4 is a diagram showing history information 11c in which sent mails and identification information and recognized identification information are organized.

FIG. 5 is a diagram showing an example of a graph of aggregation results.

FIG. 6 is a diagram showing an example of another graph of a counting result.

FIG. 7 is a diagram showing an example of still another graph of the aggregation result.

[Explanation of symbols]

1 store 2 terminal devices 3 Identification information recognition means 4 Storage device (first storage device) 10 servers 11 Storage device (second storage device) 20A to 20N mobile terminal device 50 communication lines 55 mail server 80a, 85a Mail (transmission information) 80b, 85b identification information

   ─────────────────────────────────────────────────── ─── Continued front page    (72) Inventor Tomonaka Sakamoto             250 Asahi, Kochino-cho, Konan-shi, Aichi Sun             Electronic Co., Ltd.

Claims (9)

[Claims] 1. A transmission means, a mobile terminal device, a recognition means, and a storage device, wherein the transmission means receives the mobile terminal identification information, the transmission information, and the identification information, and the input transmission information. The identification information is transmitted to the mobile terminal device corresponding to the input mobile terminal identification information, and when the mobile terminal device receives the transmission information and the identification information transmitted from the transmitting means, the mobile terminal device stores the received transmission information and the identification information. Then, when a predetermined operation is performed, the stored identification information is reproduced, and the recognition unit recognizes the identification information reproduced by the mobile terminal device and stores it in the storage device. 2. The identification information recognition device according to claim 1, wherein the transmission means is composed of a terminal device and a server, and the terminal device receives the mobile terminal identification information, the transmission information, and the identification information. , The input mobile terminal identification information, transmission information and identification information are transmitted to the server, and when the server receives the mobile terminal identification information, transmission information and identification information transmitted from the terminal device, the received transmission information and identification information Is transmitted to the mobile terminal device corresponding to the received mobile terminal identification information. 3. A transmission means, a mobile terminal device, a recognition means, and a storage device, wherein the transmission means, when the mobile terminal identification information and the transmission information are input, the identification corresponding to the input transmission information. Determine the information,
The input transmission information and the determined identification information are transmitted to the mobile terminal device corresponding to the input mobile terminal identification information, and when the mobile terminal device receives the transmission information and the identification information transmitted from the transmitting means, the reception information is received. The transmitted transmission information and the identification information are stored, and when a predetermined operation is performed, the stored identification information is reproduced, and the recognition means recognizes the identification information reproduced by the mobile terminal device and stores it in the storage device. , Identification information recognition device. 4. The identification information recognition device according to claim 3, wherein the transmission means is composed of a terminal device and a server, and the terminal device is input when the mobile terminal identification information and the transmission information are input. When the server receives the mobile terminal identification information and the transmission information, and the server receives the mobile terminal identification information and the transmission information transmitted from the terminal device, the server determines the identification information corresponding to the received transmission information and transmits the received transmission information. An identification information recognition device that transmits identification information determined as information to a mobile terminal device corresponding to the received mobile terminal identification information. 5. A transmission means, a mobile terminal device, a recognition means, and a storage device, wherein the transmission means stores identification information corresponding to reference information, and the mobile terminal identification information, transmission information, and reference information. When the information is input, the input transmission information and reference information are transmitted to the mobile terminal device corresponding to the input mobile terminal identification information, and when the identification information request signal including the reference information is received from the mobile terminal device, The identification information corresponding to the reference information included in the received identification information request signal is transmitted to the mobile terminal device, and when the mobile terminal device receives the transmission information and the reference information transmitted from the transmitting means, the reception information is received. When the identification information request operation is performed, the identification information request signal including the designated reference information is transmitted to the transmitting means, and when the identification information transmitted from the transmitting means is received, the received identification information is stored. An identification information recognition device that stores information and reproduces the stored identification information when a predetermined operation is performed, and the recognition unit recognizes the identification information reproduced by the mobile terminal device and stores it in the storage device. . 6. A transmission means, a mobile terminal device, a recognition means, and a storage device, wherein the transmission means stores identification information corresponding to reference information, and the mobile terminal identification information and transmission information are input. Then, the identification information corresponding to the input transmission information is determined, and the input transmission information and the reference information corresponding to the determined identification information are transferred to the mobile terminal device corresponding to the input mobile terminal identification information. When transmitting and receiving the identification information request signal including the reference information from the mobile terminal device, the identification information corresponding to the reference information included in the received identification information request signal is transmitted to the mobile terminal device, and the mobile terminal device, When the transmission information and the reference information transmitted from the transmission means are received, the received transmission information and the reference information are stored, and when the identification information request operation is performed, the identification information request signal including the instructed reference information is transmitted to the transmission means. When the identification information transmitted by the transmission means is received, the received identification information is stored, and when the predetermined operation is performed, the stored identification information is reproduced, and the recognition means is reproduced by the mobile terminal device. An identification information recognition device that recognizes the stored identification information and stores it in a storage device. 7. The identification information recognizing device according to claim 1, further comprising an aggregating means, wherein the aggregating means stores the identification stored in the storage device when the aggregating operation is performed. An identification information recognition device that aggregates information and displays it on display means. 8. The identification information recognition device according to claim 1, wherein the identification information includes identification information corresponding to a transmission date and time of the transmission information and mobile terminal identification information of the transmission information transmission destination. An identification information recognition device that uses at least one of identification information corresponding to the transmission information, identification information corresponding to the content of the transmission information, identification information corresponding to the expiration date of the transmission information, and identification information corresponding to the number of times the transmission information can be used. 9. The identification information recognition device according to claim 8, further comprising an aggregating unit, wherein the aggregating unit is identification information corresponding to a transmission date and time of the transmission information,
Among the identification information corresponding to the identification information of the mobile terminal of the transmission information destination, the identification information corresponding to the content of the transmission information, the identification information corresponding to the expiration date of the transmission information, and the identification information corresponding to the usable number of times of the transmission information An identification information recognition device that aggregates the identification information stored in the storage device on the basis of at least one of the items and displays it on the display means.