JP2003058778A - Advertising method in electronic mail - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertising method capable of distributing a specific company advertisement which is selected optionally by an individual in communication by e-mail between individuals and to provide an advertising method in which certain money is paid for activity of the individual to distribute company advertisement independently in the communication by e-mail. SOLUTION: A general individual selects independently the advertisement picture of a company exhibited and displayed in a mall on the Internet opened by a sponsor, makes it into the format of the e-mail and distributes it to the third party, thereby a macro advertisement method able to be implemented only by the Internet involving individuals is realized. According to the desire of every company presented by an advertiser as the conditions of the user's obtaining the advertisement picture of the selected company, concerning whether the conditions are written correctly, the sponsor confirms for every item of the mail address, name, job description, address, age, hobby, etc., of the individual and pays compensation for advertisement insertion only to individuals meeting certain necessary conditions.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic mail advertising method, and more particularly, to an advertising method for inserting a corporate advertisement into an individual's electronic mail exchange on the Internet so as to allow an ordinary individual to carry out an advertising activity under a certain condition. It is about.

[0002]

2. Description of the Related Art Conventionally, with regard to advertisements on electronic mails, a company as an advertiser and an advertisement publisher make an advertisement placement contract, and in many cases, advertisement activities are carried out for a fee. For this reason, the general public only views the publicized corporate advertisement as a third party, and does not voluntarily participate in advertising activities with a reward. That is, the conventional advertisement on e-mail is
A company that is an advertiser makes a request for an advertisement to an advertiser, and after the advertiser who has received the request consents, the company that is an advertiser delegates the advertisement to the advertiser for a fee. The method was taken and generalized.

For this reason, it has been rare to introduce an advertisement in the exchange of electronic mail between individuals. In addition, the individual chooses the advertisement presented by the company with independence and acts as an advertisement publisher on an individual-led basis,
There was no such thing as compensation or reward being paid to an individual. Recently, e-mail messages sent between individuals have rapidly developed in Japan, leading to an increase in telephone charges for individuals and starting to put pressure on households and the economy. Therefore, it is predicted that personal emails will be sluggish or will reach a ceiling in the future. Therefore, in order to expand the electronic mail market, it is necessary to distribute corporate funds to individuals and expand the individual electronic mail market to further expand the Internet population.

On the other hand, an individual selects the advertisement screen of a company displayed in a mall on the Internet opened by the organizer, and the format of electronic mail (template)
If an individual becomes a mainstream publisher (medium), such as by delivering it to a third party, it is considered that the macro advertisement method unique to the Internet involving the individual will be realized.

[0005]

SUMMARY OF THE INVENTION The present invention has been made in view of the above circumstances, and its object is to:
For the advertising method that enables specific corporate advertisements that individuals have arbitrarily selected in the exchange of e-mails between individuals, and the activity that individuals proactively distribute corporate advertisements in the exchanges of e-mails. It is to provide an advertising method that pays a certain reward.

[0006]

In order to achieve the above object, the present invention according to claim 1 is an electronic mail advertisement method, and is displayed in a store-opening format in a mall on the Internet opened by the organizer. The gist is that a general individual selects one or more advertisement screens from a corporate advertisement, and the individual makes an e-mail format and delivers it to a third party.
Further, the present invention according to claim 2 is an advertising method by electronic mail, in which the organizer sends the advertising screen designated by the individual by a return mail only to the individual who satisfies certain conditions required by the company. Use as a summary.

Further, the present invention according to claim 3 is an advertisement method in an electronic mail, and the compensation as an advertisement listing fee is given to an individual who has performed an advertisement activity using an advertisement screen of a company while satisfying certain requirements. The point is to be paid. Further, the present invention according to claim 4 is based on an advertisement method by e-mail, and the point that the consideration paid to an individual as an advertisement listing fee is a point addition that can be exchanged for a product or a voucher presented by the organizer. .

[0008]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will now be described in detail based on examples with reference to the drawings. FIG. 1 is a diagram showing an electronic mail advertisement distribution according to an embodiment of the present invention, FIG.
FIG. 3 is a brief explanatory view of an advertisement screen having a role of an email format, and FIG. 3 is a flowchart for explaining the operation of the email advertisement distribution shown in FIG.

In these figures, the sponsor first recruits company advertisements satisfying certain conditions on the Internet 5 (S11 in FIG. 3). That is, the sponsor solicits an advertisement screen containing characters or images for each company that is an advertiser on the Internet and violates the expression of the advertisement screen presented by the company against antisocial thoughts and expressions, or against public interest. Expression, immoral expression, or illegal comparison with competitors,
Judging will be done based on certain criteria, such as whether or not it has been slandered.
In other words, there are rules that set certain conditions for advertising expressions of participating companies, guidance and management are made to comply with those rules, and companies are also recruited for the business content of participating companies. In that case, prepare guidelines so that you can select in advance. In addition, by collecting a large number of participating companies under a certain organized condition, the advertising screen will be displayed abundantly and the access from more individuals will be summarized.

Next, a company as an advertiser applies for an advertisement including characters and images (S12 in FIG. 3). That is, the advertiser, which is a company, uses the advertiser terminal 2 of FIG. 1 to create an advertisement image including characters and images (such as the advertisement image area 9a portion of the electronic mail 9 of FIG. 2). Generally, an advertiser creates information on a homepage address or a new product name in the advertisement image area 9a by using personal computer software that can convert the information to be advertised into an image of JPEG or Gif file format. In order to
It is also possible to place only the image of the new car in the advertisement image area 9a as an advertisement.

Further, the advertiser uses the advertiser terminal 2 to set a signature area 9b for inserting a signature of the user, for example, JPE.
Created using personal computer software that can convert images in G and Gif file format. In this way, the advertiser creates a file format advertisement screen having the advertisement image area 9a and the signature area 9b, and then applies for a corporate advertisement via the Internet 5. The advertisement screen has a function of an electronic mail format. In addition, the format has various design expressions for each participating company, and individuals can freely choose corporate products that suit their tastes, and as a result, advertising activities involving many individuals are possible. Become.

The sponsor displays and displays an advertisement screen for each advertiser (S13 in FIG. 3). That is, the sponsor displays and displays an advertising screen containing characters or images for each advertiser of the company recruited by the sponsor on the mall on the Internet 5.
Incidentally, in order to adjust the data capacity suitable for the exchange of e-mails between individuals, the data capacity and the like are adjusted in advance according to the conditions of the organizer. That is, the advertisement screen displayed on the mall in the Internet 5 is prepared so as to be compatible with each system language used in the personal computer, and various types of personal computers such as Windows (registered trademark) operating system and Macintosh ( It can also be accessed from a personal computer using a registered trademark) operating system.

A general individual freely selects a corporate advertisement on the Internet (S14 in FIG. 3). That is, an individual can freely select an advertisement screen of each company displayed on the mall on the Internet 5 to suit his or her taste or hobby, or can select a plurality of company advertisements. it can. In addition, the organizer shall maintain an environment on the Internet that is easy for individuals to access, and shall strive to frequently carry out advertising activities to inform individuals of the profitability of their work, thereby increasing individual participation. In addition, we will manage and promote systems that lead to an increase in the number of participating companies, and will also expand the individual membership organizations that participate in advertising activities.

The organizer sends an advertisement screen by a return mail to an individual who satisfies certain conditions (S15 in FIG. 3). That is, the organizer sends the advertisement screen designated by the individual by a return mail to the individual who has submitted the item satisfying the conditions required by the company. In this case, for example, it is premised that the conditions are satisfied by describing and presenting items requested by the company, such as personal email addresses, names, addresses, and preferences. Regarding the advertisement screen selected by the general individual after confirming the presented condition items, the organizer uses the e-mail reply system as it is to deliver it to the individual's mail address. The company advertisement selected by the individual is confirmed for each email accessed, and is delivered to the individual in the form of a return email.

The contents of the mail are written in a format containing a company advertisement and used in an electronic mail between individuals (see FIG. 3).
S16). That is, a company advertisement arbitrarily selected by an individual can be distributed in an electronic mail exchange between individuals. The e-mail address delivered from the organizer is such that a company advertisement is expressed with letters or images like a letterhead, and it is in the e-mail format, so that the e-mail exchange between individuals is possible. Used when This allows individuals to voluntarily participate in advertising activities.
Regarding transmission using the Macintosh (registered trademark) operating system, the screen is temporarily stored in the template and then called from the template, and text is transmitted using NETscape (registered trademark) which is the standard of the Macintosh (registered trademark) operating system. By sending both the HTML and HTML, it is possible to deliver without compromising the quality of the screen.

When an individual who receives an e-mail distributed from the organizer distributes it using a format (template) in which the company advertisement is posted to a third party,
Select the "Forward" key and click to delete the subject line (for example, subject line "FW: ABCD") and then rewrite the new subject line (for example, subject line "FW: EFGH") for a third party, Since the header is displayed in the sentence, it will be necessary to delete that part as well. After that, by inputting the destination to the third party and pressing the transmission key, the third party transmission format (template) can be used as a new one each time. Further, the individual can also spread the advertisement instantly and widely by writing the mail contents in the mail body area 9c of FIG. 2 and distributing it to a third party in the format containing the acquired company advertisement. Become. Incidentally, it is up to the third party to decide whether or not the third party will deliver the advertisement screen sent from the individual to another person.

The organizer liquidates every fixed period and pays the corresponding individual (S17 in FIG. 3). That is, the organizer previously builds a point system with a high saving property that can be exchanged for a specific product or a voucher as compensation compensation for the advertising activity between the individuals, and gives points to the individuals. Such payments to individuals, for example, were settled on a monthly basis for the monthly charges for the advertising fees of companies participating in malls opened on the internet by the organizer and for the advertising activities of individuals who have accessed. Operated by the amount charged.

As a condition for obtaining the advertisement screen of the company selected by the individual, the organizer follows the request presented by the company of the advertiser, and confirms whether or not the condition is accurately described by e-mail address, name, job category. Check the address, age, hobbies, etc. for each item, and pay the advertisement insertion fee only to individuals who meet the conditions. You can save the points given as rewards,
The organizer prepares merchandise and vouchers that can be exchanged for points saved for each individual so that the individual can continue to participate in this advertising activity. By introducing the savings feature, which is a feature of the point system, it is possible for individuals to access a large number of companies, and to carry out advertising operations while forming long-term and continuous relationships between individuals and companies.

The number of accesses to an individual is organized, duplication and correctness are managed, and the advertisement screen of the company selected by the individual is delivered as an electronic mail format to start the advertisement activity of the individual. It is the organizer's job to determine a reasonable compensation / reward for advertising activities, which will be an important factor that will lead to more individuals accessing the mall and eventually to the number of participating companies. . Regarding the consideration and reward, instead of using a cash payment method, by incorporating a point system that can be exchanged for goods and cash vouchers, it is possible to avoid the work being completed by only one company and participate in the organizer's mall We are trying to expand the business by making it accessible to many companies and individuals who are doing it.

The organizer does not sell goods at malls on the Internet, but deals with the service of distributing an advertisement screen including characters or images of a company that is an advertiser displayed in the mall to an individual. . In addition, the organizer plans to recruit more companies to participate and increase the number of individuals' access, and as a condition that individuals can select and deliver the displayed advertisement screen, the individual's email address, name requested by the company side Get various conditions such as, gender, occupation, address, and hobbies. By providing these data to advertisers within a legal range, there are cases in which companies that are advertisers acquire data for creating product fans, and individuals do not seriously promote advertising activities. Can also grasp the purchase attribute of the product. Also, when collecting such data, the organizer creates a responsible management system, and it is based on the attitude of sharing between each participating company and the organizer,
We will establish the basics of data management and operation progress by preparing certain conditions when recruiting participating companies, and strive to prevent unauthorized use of personal data.

Further, regarding grasping the attributes of the product purchasing class required by a company, the organizer considers the product characteristics of the company, and selects an individual based on the conditions of age, occupation or land characteristics. By implementing the above and obtaining more segmented personal information, we plan to continue the advertising activities of individual participation more continuously. The application of the present invention is not limited to the above-described embodiments and examples, but can be applied to various modified examples. For example, in the above-mentioned embodiments and examples, it is stated that the price or reward for an individual as an advertiser is given to the product or cash voucher presented by the organizer by redeemable points, but the event planned by the organizer Depending on the case, rewards such as cash and cash vouchers may be paid directly, and in that case, the present invention is applied.

[0022]

Since the present invention is constructed as described above, it has the following effects. First, an individual can freely select and obtain the format in which the advertisement displayed on the Internet held by the organizer is displayed and displayed in the mall. When sending an e-mail, it is possible to send an e-mail with an advertisement, and thus, an advertising activity can be performed by an unspecified number of individuals. Secondly, the format has various design expressions for each participating company, and individual corporate products can be freely selected, and ultimately, a wide range of advertising activities involving individuals can be performed. An individual can instantly disseminate an advertisement by writing the email content in a format containing the acquired corporate advertisement and delivering it to a third party.

Thirdly, in the conventional advertising activity, the company as the advertiser and the advertiser have targeted the individual, but in the present invention, the individual can participate in the advertising activity independently, so Not only will it be used habitually, but it will also be possible to carry out advertising activities that directly recommend products that the individual is satisfied with to a third party. Fourth, by participating in an advertising activity, an individual can obtain a price or a reward for the advertising activity. Therefore, the funds of the company can be returned to the individual in the expanding personal e-mail market, which is a factor for expanding the market which will reach a peak in the future. In addition, it has led to the development of e-mail, which is a genre that is expanding in the Internet market, and by expanding the advertising activities of participating companies widely at the individual level, it has become possible to directly connect advertising and consumption activities. The advertising method is realized.

Fifth, by introducing a point system instead of paying cash or compensation for individual advertising activities, it is possible to expect continuous participation that is not limited to temporary participation due to the point saving characteristics. . Such continued participation would not be appealing to an unspecified large number of people such as mass media, even if the participating companies would need operating funds, but in the future it would not be possible to show individual attributes as a segmented customer base. There is an advantage that it can be secured.

[Brief description of drawings]

FIG. 1 is a diagram showing an electronic mail advertisement distribution according to an embodiment of the present invention.

FIG. 2 is a simple explanatory diagram relating to an electronic mail advertisement screen according to the present invention.

3 is a flowchart for explaining the operation of the electronic mail advertisement distribution shown in FIG.

[Explanation of symbols] 1 ……… Organizer terminal 2 ……… Advertiser terminal 3 ……… Personal user terminal 4 ………… Third party user terminal 5 ………… Internet 6 ………… Server 7 ......... Memory means 8 ……… Transmission method 9 ……… Email 9a ……… Advertisement image area 9b ………… User's signature area 9c ……… The text area of the mail

Claims (4)

[Claims] [Claim 1] A general individual selects one or two or more advertisement screens from corporate advertisements displayed in a store format in a mall on the Internet opened by the organizer, and the individual makes an e-mail format. A method for advertising in electronic mail, which is characterized by delivering to a person. 2. The advertising method according to claim 1, wherein the sponsor sends the advertising screen designated by the individual to the individual who satisfies a certain condition required by the company by a return mail. 3. A method of advertising in an electronic mail, characterized in that a compensation as an advertisement listing fee is paid to an individual who has performed an advertising activity using an advertising screen of a company while satisfying certain requirements. 4. The advertisement method according to claim 3, wherein the consideration is a point grant that can be exchanged for a product or a voucher presented by the organizer.