JP2006195942A - International welfare support method and system using affiliate advertisement - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an international welfare support method and system, using an affiliate advertisement to obtain profit while an individual, a profit-making organization and a nonprofit organization performing welfare activity unite, and breaking through welfare activity depression of the domestic and overseas nonprofit organizations by fund shortage to promote activation. <P>SOLUTION: In this international welfare support method using the affiliate advertisement, an organization FS is constructed by a server management operator 1, the plurality of nonprofit organizations 2, an individual supporter 3 supporting the nonprofit organization 2, an advertiser 4, a provider 5, an advertisement agent 6, a financial institution 7 and a support group 8, respective terminals thereof are networked via the Internet N, and a host computer HC of the server management operator 1 performs management of accession to the organization FS, withdrawal, combination or the like, or totaling and distribution or the like of support money, a contribution, and profits or the like. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an international welfare support method and system that uses affiliate advertisements to display advertisements for goods, services, etc. on a user terminal via the Internet.

  2. Description of the Related Art In recent years, Internet advertisements are rapidly increasing with the increase in Internet users due to the spread of IT devices including personal computers (hereinafter referred to as personal computers) and various communication devices.

  In particular, an advertisement called Affiliate, which is a kind of Internet advertisement, has recently attracted attention. "Affiliate" is an English word that originally means "affiliation" or "affiliate". Operation of information sites, community sites, etc. with advertisers who intend to sell products, provide information, and acquire prospective customers via the Internet The affiliated service provider mediates the partner, and the site operator who has partnered with the advertiser links to the advertiser's homepage from his / her dedicated WEB site (homepage). In some cases, a banner ad or an introduction to the advertiser's product may be added and linked, and if the user who is the viewer of the advertisement clicks on the link to visit the advertiser's homepage and purchases a product, There is a so-called performance compensation type in which a reward is paid from the advertiser to the site operator in accordance with the purchase amount.

  In addition to the above performance reward type, the compensation payment mode for affiliate advertisements includes the number of clicks based on the number of times the banner ad posted on the homepage has been clicked and the number of times viewed based on the number of times the advertiser's homepage has been viewed. , These reward payment modes and publishers' right to decide are on the advertiser side. On the other hand, site operators are attracting attention as an Internet business that has almost no risk with respect to site operations and that can be opened in a small amount of money and in a short time.

Some proposals have been made regarding affiliate advertisements, and for example, JP-A-2002-133282, JP-A-2002-24686, JP-A-2001-202454, and the like are disclosed. Japanese Patent Laid-Open No. 2002-133282 relates to an advertising method of banner advertising that enhances the advertising effect of banner advertising and allows an operator of a homepage to efficiently obtain advertising revenue. Japanese Patent Laid-Open No. 2002-24686 is related to an affiliate site. In order to increase the number, JP-A-2001-202454 promotes attracting customers to shopping sites on the network by collaborating with an e-mail magazine to improve sales of shopping sites. No method or system for providing international welfare support using profits has yet been proposed.
JP 2002-133282 A JP 2002-24686 A JP 2001-202454 A

  Traditionally, various organizations and organizations have been receiving financial support to contribute to poverty alleviation, peacebuilding, humanitarian assistance, continuous human development, education, nursing care and other welfare in the international community. At present, however, the activities are led by non-profit organizations, and many of these organizations and organizations are unable to carry out sufficient activities due to insufficient funds. Individual indifference about welfare support, for-profit companies cannot correct unfair support, and only some leading organizations support it.

  The present invention was created in view of the current state of the welfare activities described above, using affiliate advertising, and a non-profit organization, a for-profit company, and an individual who are engaged in welfare activities, and each earns profit. The purpose is to provide international welfare support methods and systems that can overcome the weak welfare activities of non-profit organizations in Japan and overseas due to lack of funds for activities and promote their revitalization.

  For this purpose, the first invention according to the present invention is an international welfare support method that uses affiliate advertisements. A non-profit organization that conducts non-profit activities by establishing a home page agrees with its activities and purposes, and A supporter recruitment step for recruiting nonprofit supporters who support affiliates through affiliate advertisements as supporters, and an activity in which the server administrator / operator consists of nonprofit workers and individual supporters A plurality of non-profit organizations having different purposes, advertisers of large companies or medium-sized companies that request affiliate advertisements from the individual supporters, and affiliate service providers that partner with the advertisers and mediate server management / operators Building an international welfare support organization comprised of advertising agencies and financial institutions, and said non-profit organizations in their respective areas of activity and purpose The same advertisements and promotions for local small businesses, private stores, various offices, associations of associations, associations, etc. are carried out on their homepages, and a predetermined amount of money is provided at the specified time as the advertising and promotion costs. The personal supporter establishes a homepage, advertises / promotes about products / services / information provision of one or more large or medium-sized advertisers, and obtains a reward for the result. And the server administrator / operator sums up the donations and advertising / remuneration rewards obtained by the non-profit organization and individual supporters at a predetermined time, and the donations to the non-profit organization are basically It is possible to distribute the entire amount to each non-profit organization, and to distribute a part of it as dividends to individual supporters by differentiation of the non-profit organization. Management After subtracting, bestowed as profits nonprofit according to a predetermined ratio, it is characterized in that it comprises a step of allocating as dividends to individuals supporters belonging to balance the non-profit organizations.

  A second invention is the first invention according to claim 1, wherein the non-profit activity is the promotion of health, medical care or welfare, promotion of social education, healthy child rearing, academic, cultural, artistic or sports in Japan or overseas. It is characterized by the purpose of supporting all social contributions such as promotion, environmental conservation, disaster relief, human rights protection or peace promotion.

  A third invention is the invention according to claim 1 or 2, wherein an unspecified number of participants such as non-profit organizations, commercial enterprises, and individual supporters belonging to an international welfare support organization receive predetermined profits from affiliate advertisements. It is characterized by receiving.

  According to a fourth aspect of the present invention, in the invention according to any one of the first to third aspects, the activities of the not-for-profit organization are supported by the small businesses, private stores, It is characterized by funding from activities such as funds from various offices, associations of shops, unions, etc., donations from unspecified individuals, companies, organizations, individual supporters, and predetermined profits from affiliate advertisements. Yes.

  A fifth invention is an international welfare support system using affiliate advertisements, and requests affiliate advertisements from a plurality of the non-profit organizations having different purposes of the non-profit activities and individual supporters supporting the non-profit organizations. An advertiser of a large company or a medium company, an affiliate server composed of the non-profit organizations and their individual supporters, and an affiliate service provider that mediates between the advertiser of the large company or a medium company and a server administrator / operator. Supporting organizations such as small businesses, private shops, various offices, associations of associations, associations, etc. in the area where each non-profit organization is active Advertising agencies and merchandise sales fees, information, etc. that mediate small businesses, private stores, various offices, associations of associations, associations, etc. Fees, payment of such advertising fees, and financial institutions in charge of the remittance, management, integration, is characterized by consisting of international welfare support organization to operate.

  A sixth invention is the fifth invention according to claim 5, wherein the non-profit organization, the advertiser, the personal supporter, the affiliate service provider, the advertising agent and the financial institution and the international welfare support organization are connected via the Internet. It is characterized in that it is networked with terminals such as computers and mobile phones.

  According to a seventh aspect of the present invention, in the invention according to any one of claims 5 to 6, the non-profit organization is that the affiliate advertisement is at least for a non-profit purpose on the established homepage, and that the support money, donation and A part of the proceeds is the promotion of health, medical care or welfare in Japan and overseas, promotion of social education, healthy development of children, academic, cultural, art or sports promotion, environmental conservation, disaster relief, human rights protection or peace promotion, etc. It is displayed that it is used for the purpose of contribution, and the personal supporter also displays on the homepage that it supports the activities of non-profit organizations.

  The eighth invention is the invention according to any one of claims 5 to 7, wherein the server manager / operator joins or leaves a non-profit organization, an advertiser, an individual supporter, or a support organization within an international welfare support organization. Management of the organization, etc., monetary management such as the sum of support funds, donations and advertising / advertising compensation fees from non-profit organizations, and distribution of earnings, etc. are automatically performed in a batch on the host computer It is said.

  According to a ninth aspect of the present invention, in the invention according to any one of the fifth to eighth aspects, the server management / operator host computer is equipped with a CPU, a display device, a storage device, an input / output device, a communication device, and the like as standard equipment. In addition, at least non-profit organizations, advertisers, individual supporters, organization management means such as joining, withdrawing and merging support organizations in international welfare support organizations, and support funds and donations from each support organization to non-profit organizations It also features monetary management means, such as the aggregation of advertising / advertising compensation fees and the distribution of earnings.

  Since the international welfare support method using an affiliate advertisement according to the present invention has the above configuration, the following effects can be obtained. In other words, according to the first to ninth inventions, a non-profit organization, a for-profit company, and an individual who are involved in a new advertising medium called affiliate are united to obtain profits and due to lack of funds for activities. The welfare activities of non-profit organizations in Japan and overseas can be overcome and promoted, and individual supporters can increase profits through individual ideas and innovations. As a result, the welfare activities are indirectly and fairly supported by the rewards of results from product sales, etc., so that support for bias to leading organizations is avoided and correction of unfairness support is corrected. In addition, the company will recognize the return of profits to the international community along with the increase in sales of its own products, etc., so that it can raise the corporate image and have a synergistic effect leading to the ripple effect on other product sales.

  In addition, for non-profit organizations with limited funds for participation in international welfare support organizations, a large amount of reserves and operating funds are not required. Individual supporters can be recruited, and each non-profit organization, in the individual activity area, agrees with the purpose of the activity, such as local small businesses, private shops, various offices, associations of shops, associations, etc. By running advertisements on the homepage, the name recognition is raised and donations and support money from individuals or support organizations are received.

  Individuals who have viewed the purpose of activities posted on the homepage of non-profit organizations have decided one or more support organizations from non-profit organizations with different categories, taking into account their own thoughts, beliefs, views of life, etc. With enthusiasm and participation in an international welfare support organization, it can be expected to earn a large amount of income. Also, through the activation of activities and the application of IT, the support target learns the skills and techniques related to affiliate advertising and becomes independent. Get a foothold.

  By implementing the present invention, a for-profit company can be an opportunity to create a new industry through support methods, system improvements, ingenuity and the like in the extra war.

  Non-profit organizations, advertisers, individual supporters, support organizations joining, withdrawing, merging, etc. in international welfare support organizations, and totaling of support funds, donations and advertising / advertising compensation fees from each support organization to non-profit organizations Since the distribution of revenues is automatically processed based on the organization management means and money management means of the server management / operator's host computer, the non-profit organization has the main purpose based on the received activity funds. You can concentrate on welfare activities.

  In the support method and system according to the present invention, the individual supporter shall pay the membership procedure fee and other expenses to the non-profit organization and the expenses when the non-profit organization participates in the international welfare support organization from the later dividend. Since there is no risk and low cost in terms of money and management, there are a large number of individual supporters who wish to globalize the scale of international welfare support organizations.

  Hereinafter, preferred embodiments of an international welfare support method and system using affiliate advertisements according to the present invention will be described with reference to the drawings. FIG. 1 is a flowchart showing the overall flow of an international welfare support method using affiliate advertisements, FIG. 2 is a block diagram showing a schematic configuration of an international welfare support system using affiliate advertisements, and FIG. 3 is server management and management. FIG. 4 is a block diagram for explaining the flow of money such as support money and donations in the present invention.

  1 to 4, reference numeral 1 denotes a server manager / operator who establishes an international welfare support organization (hereinafter referred to as an organization FS), 2 denotes a plurality of non-profit organizations having different activity purposes, and 3 denotes the non-profit organization 2 An individual who wishes to support the welfare activities of the server management / operator 1 as a preparatory preparation for establishing an organization FS, employs multiple non-profit organizations 2 and affiliate advertising, Explaining the purpose and purpose of the organization S through an affiliate service provider (hereinafter referred to as provider 5) to the advertiser (hereinafter referred to as advertiser 4), and partnering with advertiser 4 (S1) Request non-profit organization 2 to participate in organization FS (S2), and non-profit organization 2 explains the purpose of activities and recruits supporters (S3) on the dedicated website. Home page The person who wishes to support the person 3 who has viewed the page clicks the registration application field provided on the homepage of the non-profit organization 2 and completes the personal supporter registration (S4). Receive (S5). The individual 3 who desires support can register as a personal supporter with a plurality of non-profit organizations 2 having different activity purposes and receives the registrant ID of the non-profit organization 2 that has received the registration application (S5). Non-profit organization 2 is an introduction of server manager / operator 1, advertising agent 6 or financial institution 7, etc., and is the base of activity of non-profit organization 2, such as a small business or individual in a specific area such as a city, town, village, etc. Individual mini-advertisements / promotions (S6) in stores, various offices, store associations, associations, etc. (hereinafter referred to as support groups 8) are performed by receiving predetermined small advertising expenses.

  The server manager / operator 1 includes a plurality of non-profit organizations 2, an individual supporter 3 registered as a supporter in the non-profit organization 2, an advertiser 4, a provider 5, an advertising agent 6, a financial institution 7, and a support organization 8. Thus, the organization FS is constructed (S7). The personal supporter 3 who received the registrant ID applies for the selection and link permission of the advertiser 4 who wants the banner advertisement from the advertisers 4 introduced by the provider 5 through the non-profit organization 2 of the registration destination. (S8) The non-profit organization 2 requests this from the server manager / operator 1 (S9), and the server manager / operator 1 transmits a link acceptance / rejection to the advertiser 4 (S10). The server management / operator 1 who has received the permission of the advertiser 4 sends the result of the approval / disapproval to the non-profit organization 2 (S11), and the non-profit organization 2 receiving this immediately starts the banner advertisement to the personal supporter 3. (S12) and the personal supporter 3 performs a banner advertisement on a dedicated homepage (S13). When the user 9 (see FIG. 2) who viewed the banner advertisement wants to acquire detailed information on the desired product (service, etc.), if the user 9 clicks on the banner advertisement, the linked advertiser 4 Since the homepage opens, the user browses this and applies for product purchase.

  When a user purchases a product or the like via a banner advertisement, the advertiser 4 remits a predetermined amount from the sales amount to the financial institution 7 designated by the server management / operator 1, and the server management / operator 1 is aggregated by the money management means of the host computer and distributed as profits to the non-profit organization 2 and the individual supporter 3 every predetermined period (S14). Welfare activities according to the purpose of each activity are practiced using the support money, advertising expenses, etc. delivered from the supporter 3 and the support group 8 as activity funds (S15).

  As shown in FIG. 2, the organization FS includes a server management / operator 1, a plurality of non-profit organizations 2, an individual supporter 3 registered as a supporter with the non-profit organization 2, an advertiser 4, a provider 5, an advertising agent 6, It is constructed by a financial institution 7 and a support group 8, and each terminal is networked via the Internet N. HC is a host computer of the server manager / operator 1.

  The purpose of the organization FS is to provide welfare support in Japan and abroad to the advertiser 4 through the provider 5 to the advertiser 4 of a large company or medium-sized enterprise that the server manager / operator 1 wants to adopt or introduce affiliate advertisements. Explaining that it is an organization FS, raising the corporate image, increasing sales, etc., and obtaining cooperation from them, then several non-profit organizations with different activity objectives, such as NPO (Non-Profit Organization) Established homepages for NGOs (Non-Governmental Organizations) and various volunteer groups, soliciting funds for activities through affiliate advertisements, encouraging recruitment of personal supporters 3 who agree with the purpose of the activities of the non-profit organization 2, Through advertising agencies 6 or financial institutions 7 to small businesses, private shops, offices, associations, associations, etc. in the area where each non-profit organization 2 is based Requesting to become a support organization 8, explain mini-advertising on the homepage of each non-profit organization 2, and receiving, for example, about 500 to 1000 yen as a support fee every month Contract.

  The user 9 is a terminal holder who can use the Internet N with a personal computer or a mobile phone, and browses a banner advertisement posted on the homepage of the personal supporter 3 and clicks, for example, the banner of the advertiser 4 of the product he / she wants to purchase. Then, the linked advertiser 4's homepage opens, confirms the price, size, color, etc. of the product you want to purchase, and enters the required information in the product purchase application field on the homepage, If you click, you can purchase the desired product.

  The host computer HC of the server management / operator 1 shown in FIG. 3 includes a CPU 10 that controls the entire server, a display device 11 such as a CRT, a storage device 12 that stores predetermined programs and data, a keyboard, a mouse, a printer, and the like. In addition to the output device 13 and the communication device 14 for connecting the server to the Internet N as standard equipment, the organization management means 15 is provided, and the non-profit organization 2 in the organization FS is based on the organization management means 15. Admission, withdrawal, merger, etc. of the advertiser 4, the individual supporter 3, and the support organization 8 are managed, and the support money and donation from each support organization 8 to the non-profit organization 2 based on the money management means 16 And advertising / advertising compensation fees, deduction of registration fees from individual supporters 3, refunds of loans from non-profit organizations 2, calculation of server management and operating expenses, and distribution of revenue, etc. It is.

  Based on FIG. 4, the flow of money in the organization FS will be described. When the user 9 browses and clicks on the banner advertisement of the personal supporter 3 and purchases the product of the advertiser 4, the user 9 transfers the purchase price to the advertiser 4 (a). Remits a predetermined performance fee, for example, 5% of the sales amount through the financial institution 7 to the server management / operator 1 (b). The server management / operator 1 is based on the money management means 16 of the host computer HC. This is totaled and repaid (c) as non-profit organization 2 and individual supporter 3 at a predetermined time.

  The non-profit organization 2 performs a mini-advertisement of the support organization 8 in a specific area on the homepage, and receives (d), for example, 500 to 1,000 yen per month via the financial institution 7 as its advertising / advertisement expenses. . The server manager / operator 1 pays a predetermined introduction fee to the support organization 8 to the advertising agency 6 (e), and the advertiser 4 pays a predetermined introduction fee to the provider 5 (f).

  Non-profit organization 2 is based on revenue from affiliate advertisements, support money from support organization 8 (advertising and promotional expenses), and other donations from individuals and organizations such as domestic and foreign athletes and entertainers. Can act in accordance with the intended purpose of Non-Profit Organization 2.

(A) is a flowchart which shows the whole flow in the international welfare support method using an affiliate advertisement based on this invention. FIG. 2 is a block diagram showing a schematic configuration of an international welfare support system using affiliate advertisements. These are schematic explanatory drawings of the host computer of the server management / operator. These are block diagrams explaining the flow of money, such as the support money and the donation.

Explanation of symbols

FS International welfare support organization N Internet 1 Server management / operator 2 Non-profit organization 3 Personal supporter 4 Advertiser 5 Affiliate service provider 6 Advertising agent 7 Financial institution 8 Support organization 9 User HC Host computer 10 CPU
11 Display device 12 Storage device 13 Input / output device 15 Organization management means 16 Money management means

Claims (9)

An international welfare support method using affiliate advertising,
Recruitment of supporters to recruit non-profit activity supporters who establish a homepage and support non-profit organizations that conduct non-profit activities, support the organization by supporting affiliates by supporting their activities and purpose Steps,
A server manager / operator consisting of a non-profit organization worker and a personal supporter, who have a plurality of non-profit organizations with different activity purposes, and a large company or a medium-sized company that requests an affiliate advertisement from the personal supporter Constructing an international welfare support organization composed of a principal, an affiliate service provider that cooperates with the advertiser and mediates the server administrator / operator, an advertising agent, and a financial institution;
The non-profit organizations, in their respective areas of operation, advertize their activities and objectives, including advertisements and promotions for small businesses, private stores, various offices, associations of shops, associations, etc., on their homepages. And a step of receiving a predetermined amount as a support money at a predetermined time as the advertising / advertisement expenses,
The personal supporter establishes a homepage, performs advertising / promotion about products / services or information provision of large companies or medium-sized companies that are one or more advertisers, and obtains a reward for the results;
The server administrator / operator collects the donations and advertising / remuneration rewards obtained by the non-profit organization and individual supporters at a predetermined time, and the donation to the non-profit organization basically consists of the total amount. To non-profit organizations, and some of them can be distributed as dividends to individual supporters through the differentiation of non-profit organizations. After deducting, donating profits to non-profit organizations according to a predetermined ratio, and distributing the remaining amount as dividends to individual supporters belonging to non-profit organizations;
An international welfare support method using an affiliate advertisement characterized by including   The non-profit activities include all domestic and international health, medical or welfare promotion, social education promotion, healthy child development, academic, cultural, artistic or sports promotion, environmental conservation, disaster relief, human rights protection or peace promotion. The international welfare support method using an affiliate advertisement according to claim 1, characterized in that the purpose is to support contribution.   3. The affiliate according to claim 1 or 2, wherein an unspecified number of participants such as non-profit organizations, commercial enterprises, individual supporters, etc. belonging to the international welfare support organization receive a predetermined profit from the affiliate advertisement. International welfare support method using advertisement.   The activities of the non-profit organizations are supported by the small businesses, individual stores, various offices, associations of shops, associations, etc. 4. International welfare using affiliate advertisements according to claims 1 to 3, characterized in that donations from individuals, companies, organizations and individual supporters and predetermined profits from affiliate advertisements are made as activity funds. Support method. An international welfare support system using affiliate advertisements,
A plurality of non-profit organizations with different purposes for the non-profit activities;
An advertiser of a large company or a medium company that requests an affiliate advertisement from an individual supporter who supports the non-profit organization;
An affiliate server composed of each non-profit organization and its individual supporters;
An affiliate service provider that mediates between an advertiser and a server manager / operator of the large company or medium company;
Supporting organizations such as small businesses, individual shops, various offices, associations of shops, associations, etc. in the area where each non-profit organization operates,
For advertising and promotion by affiliates, advertising agencies and products that mediate between the above-mentioned non-profit organizations and small companies, private stores, various offices, associations of associations, associations, etc. in the area of operations and advertising content, methods, etc. With financial institutions in charge of deposits and remittance of sales fees, compensation fees, advertising fees, etc.
An international welfare support system using affiliate advertisements, characterized by an international welfare support organization that manages, integrates, and operates.   The non-profit organization, advertiser, personal supporter, affiliate service provider, advertising agency, financial institution and international welfare support organization are networked via terminals such as computers and mobile phones via the Internet. An international welfare support system using the affiliate advertisement according to claim 5.   A non-profit organization must make sure that at least its affiliate advertisements are for non-profit purposes on its website, and that some of its support, donations, and proceeds will be used to promote health, medical or welfare in Japan and overseas, social Indicates that it is used for all social contribution purposes such as education promotion, healthy child development, academic, cultural, artistic or sports promotion, environmental conservation, disaster relief, human rights protection or peace promotion. 7. An international welfare support system using affiliate advertisements according to claim 5 or 6, wherein information indicating that a non-profit organization is supported on a homepage is displayed.   The server management / operator is a non-profit organization, an advertiser, an individual supporter, organization management such as joining or leaving a support organization within the international welfare support organization, support money from each support organization to the non-profit organization, 8. The international welfare support system using affiliate advertisements according to claim 5, wherein monetary management such as collection of donations and advertising / advertising compensation fees and distribution of profits is performed in a lump on a host computer. .   The host computer of the server manager / operator is equipped with a CPU, a display device, a storage device, an input / output device, a communication device, etc. as standard equipment, and at least a non-profit organization, an advertiser, an individual in an international welfare support organization Organization management means such as supporter, support organization joining, withdrawal, consolidation, etc., and money management means such as totaling support funds, donations and advertising / advertising compensation fees from non-profit organizations, and distribution of revenue The international welfare support system using an affiliate advertisement according to claim 5, wherein:

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