JP2002342841A - System and method for collecting history information, and system and method for sales promotion - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system and a method for collecting history information of a customer, and provide a sales promotion system and a sales promotion method for discriminating the customers according to classified ranks based on the history information and conducting a publicity or an advertisement according to the ranks so as to promote sale. SOLUTION: The customer transfers a point card 1 to a shop in purchase. The point card 1 is passed through a card reader 2 to recorded the purchase history information of the customer in a memory card 3. Points are added to the point card 1 of the customer. The customer writes personal information to receive a discount when the point card 1 is fully filled with the points. The point card 1 used for the discount is recovered. The purchase history information in the memory card 3 is collated with the personal information of the point card 1. The purchase history information of the specified customer is collected by this manner. The customer is discriminated based on the purchase history information to conduct the publicity or the advertisement rank by rank.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a history information collection system, a history information collection method, a sales promotion system, and a sales promotion method. More specifically, the present invention relates to a device for collecting history information of a specific customer. In addition, the present invention relates to a system in which a customer is identified by rank from the history information, and a promotion or advertisement can be performed for each rank to promote sales.

[0002]

2. Description of the Related Art In a large retail store, a large amount of flyers are produced, folded into newspapers and distributed to an unspecified number of customers, thereby advertising products and the like extensively and increasing the rate of attracting customers. It is common practice to promote sales.

According to the above-mentioned method, a flyer is distributed in the same manner to, for example, customers who shop daily, customers who shop by chance, and customers who have never done shopping. . Although this involves a cost, a considerable advertising effect can be obtained, and since the rate of attracting customers is higher than when a flyer is not distributed, sales can be increased.

[0004] One of the conventionally known economic laws is "Pareto's law". This means that the top 20% of customers are generating 80% of sales.

[0005] When this rule is applied to the above-mentioned method of promoting sales of products and the like by distributing flyers, distributing a large amount of flyers to an unspecified number of customers can increase sales as such. However, it can be seen that this is not efficient in terms of cost effectiveness.

On the other hand, for example, in a small retail store or the like, it is not possible to produce a large amount of flyers as in a large retail store in terms of cost. As a result, it was not possible to advertise the product extensively, and it was not possible to promote sales.

[0007] In view of the above situation, the present inventor has sought a cost-effective method of advertising including large retail stores and small retail stores. Then, the present inventor pays attention to the Pareto economic law described above, and ranks customers according to the frequency of shopping, etc., rather than advertising all customers in the same way and costs, and advertises for each rank. The idea was that if the method was changed, both large and small retailers could make the same cost-effective advertising and promote sales.

However, for this purpose, it is necessary to collect in detail history information such as when (date and time), where (purchase store) and how much (amount of money) have been purchased for each customer.

An object of the present invention is to provide a history information collection system and a history information collection method for collecting history information of a specific customer. Further, another object of the present invention is to identify customers by rank from the collected history information of specific customers and to perform efficient advertising by changing the advertising method for each rank, thereby reducing cost. Advertising can be effective,
Accordingly, it is an object of the present invention to provide a sales promotion system and a sales promotion method for promoting sales.

[0010]

Means of the present invention taken to achieve the above object are as follows. According to the first aspect of the invention, it is possible to accumulate points given in accordance with the purchase amount, and to use a point card in which personal information is entered when a predetermined number of points are accumulated, and the point card described above. Purchase history information collecting means for collecting the purchase history information of the customer, and collating the information collected by the purchase history information collection means with the personal information entered in the point card to purchase a specific customer. And a means for obtaining history information.

In the second invention, each point card is provided with a unique identification number, and the purchase history information includes at least the identification number of the point card, the purchase date, the purchase amount, or the number of points given. The first invention is characterized in that the collation of the information collected by the purchase history information collecting means with the personal information entered in the point card is performed by matching the identification numbers. Is a history information collection system according to the present invention.

[0012] In the third invention, the point card can be commonly used in a plurality of stores, and the purchase history information includes an identification number for identifying the store. The means is a history information collection system according to the first or second invention, which is provided in each store.

According to the fourth aspect of the present invention, the history information is constructed by giving the points and the point card which can be a source of the personal information, and the point card is given by giving the points to the point card. A history information collection device for collecting history information of a customer who uses the device, and means for obtaining the history information of the customer using the point card by comparing the information collected by the history information collection device with the personal information of the point card. And a history information collecting system.

In the fifth invention, the first, second, third
Alternatively, there is provided a sales promotion system comprising means for identifying customers by rank from information obtained by the history information collection system according to the fourth invention, and enabling advertisement or advertisement for each rank. .

[0015] In the sixth invention, purchase history information when the point card is used is collected, the point card in which personal information is entered is collected, and the purchase history information and the point card are entered. This is a history information collection method characterized in that purchase history information of a specific customer is collected by collating with personal information.

According to a seventh aspect of the invention, a customer is characterized by identifying customers by rank from information obtained by the method for collecting history information according to the sixth aspect of the invention, and promoting or advertising each rank. It is a promotion method.

As used herein, the term "purchase" is not limited to just purchasing goods, for example,
It is used as a concept that includes providing services and paying for them.

The term "history information" as used in this specification includes not only the history at the time of purchase, but also, for example, when goods are received or delivered free of charge, or when services are provided or provided free of charge. This is used as a concept including history information when a point card is used.

(Operation) The present invention obtains the history information of a specific customer as follows. The customer uses the point card to collect points given according to the purchase amount. The shop collects the customer's purchase history information by the purchase history information collecting means when giving points to the customer's point card. When the customer has accumulated a predetermined number of points, the customer enters personal information into the point card and hands it over to the store to receive benefits. Then, by collating the information collected by the purchase history information collecting means with the personal information entered in the point card, purchase history information of a specific customer is obtained.

Each point card is provided with a unique identification number, and the purchase history information includes at least the identification number of the point card, the purchase date, the purchase amount, or the number of points given. By matching the identification numbers, the information collected by the purchase history information collecting means is compared with the personal information entered in the point card.

The point card can be used in common at a plurality of stores, and the purchase history information that includes an identification number for identifying the store includes the purchase history information of a specific customer for each store. Obtainable.

A sales promotion system having means for identifying customers by rank from information obtained by the history information collection system can identify customers by rank and can advertise or advertise by rank.

[0023]

Embodiments of the present invention will be described in more detail with reference to the drawings. FIG. 1 is a schematic explanatory view showing an entire configuration of an embodiment of a sales promotion system according to the present invention, FIG. 2 is an explanatory view showing a front side of a point card, FIG. 3 is an explanatory view showing a back side of the point card, FIG. FIG. 3 is an explanatory diagram showing a card reader, a point card, a point registration card, and a memory card.

Referring to FIG. A store, B store, C store, and D store are member stores of the sales promotion system. In this embodiment, only four member stores are shown for convenience, but the number of member stores is not limited. Merchants include, for example, food and drink, daily necessities, food, interiors, lighting, bedding, furniture, photo studios, cameras, pets, entertainment (including games, karaoke, pachinko), barbers, beauty (including beauty salons), Cosmetics, cafes, horticulture, apparel, medical care, exhibition halls, inns, decorations, appliances, toys, sports facilities, sports equipment, cars, car supplies, bicycles, books, stationery, glasses (including contacts), insurance, construction Various types of industries such as (construction shops), manufacturing, and services (including information services) are mixed.

The center plays a central role in a sales promotion system for accumulating, collating, analyzing, diagnosing, and the like, information collected at member stores. The center is provided with a computer C for storing, collating, analyzing, and diagnosing information. The computer C includes software for storing and collating information, and software for analyzing and diagnosing information. Computer C
Constitutes means for comparing the information collected by the purchase history information collecting means with the personal information entered in the point card to obtain the purchase history information of a specific customer. The computer C also constitutes means for identifying customers by rank from the information obtained by the history information collection system.

Please refer to FIG. 2, FIG. 3 and FIG. Symbol 1 is
A point card for accumulating points given by a member store in accordance with the purchase price when shopping is shown. The point card 1 is composed of a magnetic card having a magnetic recording section on which various information can be recorded.

In the magnetic recording section of the point card 1, a card number, which is an identification number, an issue date of the card, and the number of points are recorded. The card number is recorded in the magnetic recording unit in advance. The issue date is recorded when the point card 1 is used for the first time. The number of points is recorded each time a product or the like is purchased and points are acquired.

On the surface of the point card 1 shown in FIG.
A card number display unit 10, an issue date display unit 13 when the point card 1 is used for the first time, and a total number display unit 14 of the point card 1 are provided. Here, the card number "NO 41-0-000-00068597" and the issue date "2001-04-2
5 "and the total number" (0) "are printed. The card number is unique to each point card 1.

The point card 1 shown in FIG. 2 is already used, and the card number, the issue date, and the total number are printed. However, with unused reward cards,
The card number, issue date and total number are not printed. The card number, issue date, and total number of cards are
Is printed on each display unit when the point card is used for the first time. Usually, the same card number is printed as the number recorded in the magnetic recording unit.
However, there are exceptions. Exceptions will be described later.

The expiration date of the point card 1 is 1 in the year obtained by adding 1 to the number of the Christian era written in the issue date display section 13.
It has been set by February 31. The issue date is recorded on the magnetic recording unit, and when the point card 1 is passed through the card reader 2, the issue date is read, and it is determined whether the expiration date has passed.

A point display box 11 indicating the year of acquisition of points and the number of points is provided on the surface of the point card 1.
Is provided. A point symbol is printed in the point display field 11. In the point card 1 shown in FIG. 2, a point symbol 110 in which the numeral "1" is surrounded by three arc-shaped lines.
Is printed.

In the point symbol 110 shown in FIG.
The number constituting the point symbol 110 indicates the year in which the point was acquired, and the last digit of the year when the point was acquired is displayed.

The arc-shaped line constituting the point symbol 110 indicates the number of points, and one line is printed for a purchase amount of 100 yen. One line indicates one point. Therefore, one point symbol 110 is 30
It is configured when a commodity or the like for 0 yen is purchased, and shows 3 points. The numbers that make up the point symbol 110 described above are printed when the last line that makes up the point symbol 110 is printed. The number of points is recorded in the magnetic recording unit each time points are acquired by shopping.

The point display column 11 shown in FIG.
The point symbols 110 are printed and filled. That is, one point card 1 is filled with 300 points. The point card 1 in which points are full can be used as a gift certificate for 300 yen.

The card number, date of issue, total number, and point symbol 110 printed on the surface of the point card 1 are for enabling the user of the point card 1 and the member store to visually check the expiration date and the number of points. It is.

On the back of the point card 1, there is provided a personal information entry section 12 for entering personal information. Information such as the address, name, occupation, gender, date of birth, and telephone number of the card user is entered in the personal information entry section 12.

Referring to FIG. Reference numeral 2 denotes a card reader for giving points to the loyalty card 1 of a shopping customer. The card reader 2 has a substantially rectangular box shape, and has a structure including a reader main body 20 and an upper cover 21 detachably provided on an upper portion of the reader main body 20.

An input section 210 comprising 16 buttons is provided below the upper surface of the upper cover 21. The input unit 2 is located slightly above the center of the upper surface of the upper cover 21.
A display unit 2 on which the numerical value input at 10 is displayed
11 are provided. Further, a card insertion unit 200 for inserting the point card 1 and the like is provided on the narrow side surface of the reader body 20 corresponding to the input unit 210 side. A memory card 3 as a recording medium is provided inside the reader body 20.
Is housed. The memory card 3 has an upper cover 21
It can be removed by removing it. The card reader 2 and the memory card 3 constitute purchase history information collecting means. Since the card reader 2 is of a known technique, a detailed description is omitted.

When the customer purchases a product or the like and inserts the point card 1 into the memory card 3, information such as the card number of the point card 1, the number of points given, the date and time when the points were given, the member store number, etc. Is recorded for each case. Details will be described later.

In the present embodiment, the memory card 3 uses a PC card having a built-in electronic element for recording information. However, the memory card is not limited to this. Anything that can be used can be used. For example, compact flash (registered trademark: SanDisk Corporation), smart media (registered trademark: Toshiba Corporation), SD memory card, multimedia card (MMC card), Memory Stick (registered trademark: Sony Corporation), etc. are used. You can also.

Reference numeral 4 denotes a point registration card for transferring and registering points to the card reader 2 described above. The point registration card 4 is constituted by a magnetic card having a magnetic recording unit. In the magnetic recording section of the point registration card 4, points to be moved to the card reader 2 for registration are recorded. In the present embodiment, 1
A point registration card 4 in which 0000 points are registered is used.

FIG. 5 is a flow chart showing a member store contract between the retail store and the center and a flow until the member store registers points in the card reader. FIG. 6 shows the purchase history information of the customer and the personal information of the customer. FIG. 7 is a flow chart showing the flow up to the matching.
FIG. 4 is an explanatory diagram showing the concept of a database when a point card and a memory card are collated to obtain purchase history information of a specific customer. The sales promotion system will be described with reference to FIGS.

The history information collection system included in the sales promotion system collates the purchase history information of the customer's shopping with the customer's personal information, and can find out who, when, where, and how much has been purchased. It is to be. The sales promotion system promotes sales by identifying customers by rank based on the information collected by the history information collection system and changing the method of promotion for each rank to enable cost-effective advertising. is there.

Referring to FIG. A member store contract between the retail store and the center and a flow until the member store registers points in the card reader 2 will be described. The retail stores (A store, B store, C store, D store) who intend to introduce the sales promotion system make a member store contract with the center (step 100). The center makes a member store contract with the retail store (step 101).

The center gives an unused point card 1, and lends the card reader 2 and the memory card 3 free of charge to the retail store that has become a member store (step 102). Although unused point cards 1 vary depending on the size of the member store, thousands of cards are generally given per member store.
One card reader 2 is lent per member store. Further, in each card reader 2, a member store number which is an identification number unique to the member store is recorded in advance. Two memory cards 3 having the same function are lent.

The member store receives the unused point card 1, card reader 2 and memory card 3 (step 103). Then, the memory card 3 is attached inside, and the card reader 2 is set at a predetermined position. Usually, the card reader 2 is installed near the cash register.

The center sells the point registration card 4 in which 10,000 points are registered to the member store for 13500 yen (step 104). The member store purchases the point registration card 4 (step 105). The member store passes the purchased point registration card 4 through the card insertion section 200 of the card reader 2 and moves the points registered in the point registration card 4 to the card reader 2 (step 106). Thus, the points are registered in the card reader 2.

Referring to FIG. A flow until the purchase history information of the customer is compared with the personal information of the customer will be described. First,
A flow of collecting customer purchase history information will be described.

The customer purchases a product or the like at a member store (A store, B store, C store, D store). A customer who does not have the loyalty card 1 receives a loyalty card 1 with points according to the purchase price from the member store.

When the unused point card 1 is passed through the card reader 2, first, the card number recorded in the magnetic recording unit, the issue date which is the date when the card card was first passed through the card reader, and the total number of point cards ( "(0)" in this case)
Is printed on the surface. Then, by operating the input unit 210, points corresponding to the purchase amount are given to the point card 1 (step 201). More specifically, the number of points is recorded on the magnetic recording unit, and a point symbol 110 corresponding to the purchase price is printed in the point display column 11.

The customer who already has the loyalty card 1
The merchandise and the like are purchased, and the point card 1 is transferred to the member store together with the price (step 200). In this case, the member store receives the point card 1 and passes it through the card insertion section 200 of the card reader 2. Then, similarly, by operating the input unit 210, points corresponding to the purchase amount are given to the point card 1 (step 201).

When the point card 1 becomes full while the points are being given, the remaining points are added to the new unused point card 1 and given to the customer. In this case, the card number, the issue date, and the total number are printed on the new point card through the card reader 2 in the same manner as the unused point card 1 described above.

As the card number, the card number of the point card 1 whose points are full is printed instead of the card number previously provided in the new point card. Also, the card number of the point card 1 whose points are full is recorded in the magnetic recording unit instead of the card number provided in advance. In this way, the card number is inherited even if the point card changes.

As the issue date, the date when a new point card is used for the first time is printed. The total number is
The clerk of the member store looks at the total number of point cards 1 in which points are full, and inputs this number and the serial number to the input section 2.
Printing is performed by operating and inputting the number 10. For example, if the total number of point cards 1 with full points is “(0)”, “(1)” is printed as the total number of new point cards.

When points are given to the customer's point card 1, the points registered in the card reader 2 are reduced by that much.

The point card 1 is inserted into the card reader 2
At the same time, the card number of the point card 1, the number of points given, the date and time when the points were given, the member store number, etc. are recorded on the memory card 3 (step 202).

The point card 1 to which points are given is
It is returned to the customer (step 203). The customer receives the loyalty card 1 to which the points are given (step 20)
4). Customers earn points and accumulate in this way.

When the point card 1 is full of points (300 points), personal information such as the card user's address, name, occupation, gender, date of birth, and telephone number is entered in the personal information entry section 12 on the back side. By doing so, in exchange for the point card 1, it can be used as a gift certificate in which one full point card 1 can receive a discount of 300 yen when purchasing a product.

The member store returns the memory card 3 storing the collected information to the center (step 20).
5). Returns are made periodically, such as once a month. The center collects the memory card 3 (step 20)
6). Since two memory cards 3 have been lent to the member store in advance, if one memory card 3 is returned, another memory card 3 on which no information is recorded is replaced and attached. .

Memory card 3 collected from each member store
Contains information (loyalty card 1)
The card number, the number of points given, the date and time when the points were given, the member store number, etc.) constitute one record, and a large number of information collected within a predetermined period is recorded. These pieces of information are input to the computer C of the center. Then, a purchase history information database is constructed in the computer C (step 207). The database is constructed in a state where information collected from a plurality of member stores is mixed. The memory card 3 from which the information has been read,
Handed over to member stores again.

Next, the flow of collecting personal information of a customer will be described. The point card 1 in which the points are full is put in the personal information entry section 12 on the back side, and the address, name,
Use as a gift certificate at the member store with personal information such as occupation, gender, date of birth, telephone number, etc. filled in (Step 3)
00). 300 yen per 1 full point card is discounted from the purchase price. The affiliated store collects the point card 1 used as the gift certificate (step 30).
1). The point card 1 in which the personal information is not entered in the personal information entry section 12 cannot be used as a gift certificate. The collection of the point card 1 may be performed at any member store as long as the purchase amount is discounted.

The member store sends the collected point card 1 to the center (step 302). The point card 1 is sent when a certain number of cards are accumulated. The center collects the point card 1 (step 30)
3). The center, in the collection of point card 1,
Return 300 yen per one point card 1 to the member store (step 304). That is, the used point card 1 is purchased by the center for 300 yen per sheet. The member store receives an amount corresponding to the number of used point cards 1 (step 305). Therefore, the discount of the product by the point card 1 does not burden the member store.

Point card 1 collected from each member store
, The personal information of the card user is entered, and the card number is recorded in the magnetic recording unit (also printed on the surface). This information is one point card 1
Is input to the computer C of the center so as to form one record. And computer C
A personal information database is constructed (step 30).
6).

The flow until the purchase history information of the customer and the personal information of the customer are collated will be described. Please refer to FIG. 6 and FIG. In the center computer C, the memory card 3
Is compared with the information from the point card 1 (step 400). Collation is performed by matching card numbers. More specifically, a “card number” field commonly provided by using a personal information database based on information obtained from the point card 1 and a purchase history information database based on information obtained from the memory card 3. By associating as a key.

As described above, according to the history information collecting system, for example, the point card 1 with the card number “NO 41-0-000-00068597” is obtained by Haruo Yamada, who lives in 1-2, Kurume-shi, Fukuoka. I was using. Haruo Yamada is April 1
At 4:30 pm on the 5th, I bought 1,300 yen at the XX store. At 3:15 pm, April 18, I bought 600 yen at the OO fresh fish store. 12:30
In addition, purchase history information of a specific customer, such as paying 3,800 yen at a barber shop, can be obtained (see FIG. 7).

Then, by analyzing the collected purchase history information by the sales promotion system, for example, at a certain member store, Mr. Haruo Yamada
You can get new information such as how much money you spend in a month and when you will come. Such information is provided free of charge from the center to merchants.

Thus, in the member store, based on the information obtained by the sales promotion system, the customer is ranked as a good customer, a normal general customer, a non-good customer, and the like.
Customers can be identified, and services can be provided according to the rank. For example, you can send a flyer that discounts products by 50% to good customers, a leaflet that discounts 30% to ordinary customers, and a advertisement that does not send flyers to non-good customers, You can only call out to good customers and regular customers.
Such an advertisement with a difference for each rank can be made even at a small retail store because the cost can be made lower than the conventional advertisement method.

As described above, according to the sales promotion system, a large-scale store and a small retail store can similarly perform cost-effective advertising based on Pareto's law and promote sales. .

As a center, a sales promotion system analyzes purchase history information, and provides the obtained new information to the member stores and provides advice (advice) as a consultant for sales promotion. Can play a role.

In the sales promotion system, a common point card 1 can be used between affiliated stores. Therefore, even if a small retail store is registered as an affiliated store, it cannot be obtained by its own store. Information can be obtained. This makes it possible to implement a sales strategy that was previously impossible due to lack of information, and further promote sales. In addition, since customers tend to go to stores where points can be obtained rather than stores where points cannot be obtained, by becoming a store that can use the point card 1 by signing a member store, it becomes more competitive and sales power than stores that cannot be used. Can have.

By the way, some conventional loyalty cards require user registration first, but such a type of card is troublesome to register, and it is not always possible to get a discount immediately. Disclosure of information is difficult to spread because there is often resistance.

In the sales promotion system, the point card 1
In order to create a, there is no need for troublesome administrative procedures such as user registration and the like, and a common point card 1 can be used between member stores, so that the point card 1 is easily accepted by customers and easily spread.

As described above, it is difficult to collect personal information for those whose personal information is first required to be disclosed. However, as a psychology of a person, if personal information can be instantly discounted by entering personal information, it may be easy to enter.

In the sales promotion system shown in the present embodiment, when the points are full and can be used as a gift certificate, if personal information is written in the personal information entry section 12, the discount is immediately obtained. , It is easy to fill in psychologically and personal information is easily collected.

In the present embodiment, the point card 1 in which the points are full can receive a discount of 300 yen as a privilege, but the amount of the discount is not particularly limited and can be set arbitrarily. can do. In addition, the privilege can be a prize or a small gift, not a discount of the purchase price.

In the present embodiment, the point card 1
Although the zero point symbol is filled with 300 points, the present invention is not limited to this, and the number of points for filling the point card can be set arbitrarily. Further, the form of the point symbol 110 is not limited to the form shown in the present embodiment, but can be set arbitrarily.

In the present embodiment, the expiration date of the point card 1 is set to December 31 of the year obtained by adding 1 to the year number written on the date of issuance, but this is not limited, and the expiration date is not limited. Can be set to It is also possible not to set a time limit.

In the present embodiment, the personal information entry section 12 provided on the back side allows entry of the address, name, occupation, gender, date of birth, telephone number, etc. of the card user, but this is also limited. Not something. For example, when advertising with a flyer, it is desirable to fill in the address. When advertising by telephone or facsimile, it is desirable that a telephone number or a facsimile number be entered. Furthermore, when advertising by e-mail, it is desirable that an e-mail address be entered.

In the present embodiment, information read by the card reader 2 is recorded on the memory card 3 and passed to the center. However, the present invention is not limited to this. For example, a computer network (for example, the Internet, LAN (Local Area Network), WAN (Wi-Fi
de Area Network)). The information can be sent to the center when the information has been collected to some extent, or can be sent immediately after the information has been collected.

The price of the point registration card 4 and the number of points registered in the point registration card 4 are not particularly limited, and can be set arbitrarily.

In the present embodiment, the point card 1 and the card reader 2 with no points written are lent to the member stores free of charge. However, the present invention is not limited to this. You can also. In addition, the card reader 2 lends one card reader per member store, but this is not limited, and a large store or the like can lend a plurality of card readers at one store.

In the present embodiment, the profit of the center is the sales amount of the point registration card 4 and the used point card 1
Is obtained from the difference in the amount of payment paid back through the collection of However, the profit of the center is not limited to this. For example, new information obtained by analyzing purchase history information may be provided to member stores for a fee. In the case where the center can obtain profits from places other than the sales of the point registration card in this way, it is also possible not to obtain profits from the point registration card.

In the present embodiment, the point card 1 has a magnetic recording section and uses a magnetic card capable of recording a card number, an issue date, and the number of points. However, the point card can record or display at least the card number. If the card number can be read by a card reader, it is not limited to a magnetic card. For example, a card made of paper in which the card number is displayed on the front side by printing can be used as long as the card number can be read by image recognition by a card reader.

In the sales promotion system shown in the present embodiment, even information on purchased products and the like is not collected. However, POS (Point Of Sa
le) By linking with the system, it is also possible to collect information on purchased products and the like.

In the present embodiment, the member stores are set by mixing various types of businesses. However, the present invention is not limited to this. For example, the member stores can be set only between stores of the same type of business, such as a franchise chain. .

The terms and expressions used in the present specification are merely illustrative, not restrictive, and terms and equivalents of the features described herein and parts thereof are used. There is no intention to exclude expression. It goes without saying that various modifications are possible within the scope of the technical idea of the present invention.

[0087]

The present invention has the above configuration and has the following effects. (A) According to the present invention, it is possible to obtain history information of a specific customer, and further obtain new information such as when and how many products and the like the specific customer purchased for the specific customer from the collected history information. be able to. Therefore, the shop can identify the customer from the new information by ranking this customer as a good customer, a normal general customer, a non-good customer, and the like. In this way, it is possible to provide a service according to the rank. This allows, for example, 5 items
You can send a flyer that discounts, send a flyer that discounts 30% to ordinary customers, you can advertise with a difference that you do not send flyers to non-excellent customers, repeat only good customers and ordinary customers You can call. Such an advertisement with a difference for each rank can be made even at a small retail store because the cost can be made lower than the conventional advertisement method. Thus, according to the present invention,
In the same way, both large and small retailers can make cost-effective advertising based on Pareto's law and promote sales.

(B) According to the present invention, when a point card is used, troublesome administrative procedures such as user registration are not required, and the point card can be used in common at a plurality of stores. Then, since a common point card can be used in each store, the point card is easily accepted by customers and spread easily.

(C) In the present invention, when a predetermined number of points are accumulated and a privilege can be received, a privilege can be immediately received by entering personal information. If the personal information can be received immediately after the personal information is entered, it is easy to enter psychologically and personal information is easily collected.

(D) The point card can be used in common at a plurality of stores, and the history information including the identification number for identifying the store is used for each store. Can be obtained. Further, for a specific customer, it is possible to obtain new information such as at which store the customer purchased a product or the like. In this way, you can get a lot of information that you can not get from your own store alone, so you can implement a sales strategy that you could not do so far, and further promote sales it can.

[Brief description of the drawings]

FIG. 1 is a schematic explanatory diagram showing the overall configuration of an embodiment of a sales promotion system according to the present invention.

FIG. 2 is an explanatory view showing the front surface of a point card.

FIG. 3 is an explanatory diagram showing the back side of the reward card.

FIG. 4 is an explanatory diagram showing a card reader, a point card, a point registration card, and a memory card.

FIG. 5 is a flowchart showing a flow of a member store contract between the retail store and the center and a flow until the member store registers points in the card reader.

FIG. 6 is a flowchart showing a flow until the purchase history information of a customer and personal information of the customer are collated.

FIG. 7 is an explanatory diagram showing a concept of obtaining purchase history information of a specific customer by collating a point card and a memory card.

[Explanation of symbols]

 C computer 1 point card 10 card number display section 11 point display field 110 point symbol 12 personal information entry section 13 issue date display section 14 total number display section 2 card reader 20 reader body 200 card insertion section 21 top cover 210 input section 211 display Part 3 Memory card 4 Point registration card

Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat II (reference) G06K 17/00 G06K 17/00 R 19/00 G07G 1/14 G07G 1/14 G06K 19/00 U

Claims (7)

[Claims] Claims: 1. A point card which can accumulate points given in accordance with a purchase amount, and in which personal information is entered when a predetermined number of the points are accumulated, a purchase of a customer using the point card Purchasing history information collecting means for collecting history information, and collating information collected by the purchasing history information collecting means with personal information entered in the point card to obtain purchasing history information of a specific customer Means for collecting history information. 2. A unique identification number is assigned to each point card, and the purchase history information includes at least the identification number of the point card, a purchase date, a purchase amount, or the number of points given. 2. The history information collection system according to claim 1, wherein the information collected by the history information collection means is compared with the personal information written on the point card by matching the identification numbers. 3. A loyalty card can be used in common at a plurality of stores, the purchase history information includes an identification number for identifying the store, and a purchase history information collecting means is provided at each store. The history information collection system according to claim 1 or 2, wherein: 4. A history card is constructed by giving points, and a point card which can be a source of personal information; and history information of a customer who used a point card with the point card given by giving points to the point card. A history information collection device to be collected, and means for comparing information collected by the history information collection device with personal information of the point card to obtain history information of a customer using the point card. A history information collecting system. 5. A means for identifying customers by rank from information obtained by the history information collecting system according to claim 1, 2, 3 or 4, so that advertisement or advertisement can be performed for each rank. Characterized, sales promotion system. 6. Collecting purchase history information when a point card is used, collecting a point card in which personal information is entered, and comparing the purchase history information with the personal information entered in the point card. A history information collection method characterized by collecting purchase history information of a specific customer. 7. A sales promotion method, characterized by identifying customers by rank from information obtained by the history information collection method according to claim 6, and advertising or advertising for each rank.