JP2002342551A - Server - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a server which can gather user attribute information and marketing information by making users input the numbers of distributed cards through portable terminals, drawing lost, and then sending prizes. SOLUTION: A server 15 is equipped with an application receiving means which receives the application number and user attributes that an applicant 10 inputs through a terminal 11, a lot drawing means which determines a winner, a means which informs the applicant of the lot-drawing result, and a database means which stores the user attribute information. At an event-participating store, cards with entered application numbers are distributed and users are requested to input the application numbers and user attributes. The user wins a prize, and the server analyzes the application numbers and user attributes to obtain marketing information.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a server device,
The present invention relates to a server device capable of collecting user information and marketing information by inputting the number of a distributed card from a mobile terminal, performing a lottery, and sending out a prize.

[0002]

2. Description of the Related Art In recent years, the Internet and mobile phones have been rapidly spread, and a browser installed in the mobile phone is used to access a server in a mobile network or the Internet to input and output information. It is possible to send and receive mail using the mail sending and receiving function. Therefore, methods of using this mobile phone to collect marketing information and sending advertisement mails to the mobile phone are being studied.

[0003]

However, if there is no merit for the user, there is a problem that, for example, prize purchase information cannot be input from the portable telephone. Further, there is a problem that even if an advertisement mail is unnecessarily sent to a mobile phone, the effect of the advertisement cannot be improved unless the user is narrowed down by user attributes such as region, age, and gender.

[0004] An object of the present invention is to solve the above-mentioned problems of the prior art, and to input a number of a distributed card from a portable terminal to perform a lottery and send out a prize, thereby obtaining user attribute information or information. It is to provide a server device that can collect marketing information.

[0005]

The server device of the present invention comprises:
A server device accessible from a terminal via a network, the application receiving means receiving application number information and user attributes inputted by the applicant from the terminal, and a lottery means for determining a winner from the applicants And a notifying means for notifying the applicant of a lottery result, and a database means for storing user attribute information.

According to the present invention, for example, a chance card in which a unique chance number is described is distributed at an event participating store, and the user accesses the server and inputs the chance number and the user attribute.
The user has the merit of winning a prize by lottery, so it can be expected to actively apply, and by analyzing the chance number and user attribute on the server,
It is possible to obtain marketing information indicating when and when a user with a certain attribute visited the store where the card was distributed. In addition, since the user attribute linked to the mail address is obtained, it is possible to extract a user having a specific attribute such as age, gender, area, and store used, and distribute the advertisement mail.

[0007]

Embodiments of the present invention will be described below in detail. FIG. 1 is a block diagram showing the configuration of the entire system to which the present invention is applied. A mobile phone network 12 accommodating a mobile phone terminal 11 owned by the user 10 is connected to the Internet 14 via a gateway device 13. A server device 15 to which the present invention is applied is also connected to the Internet 14.

[0008] From the mobile phone terminal 11, a server device 15 is connected via a mobile phone network 12, a gateway 13 and the Internet 14 by a built-in browser program.
It is possible to access It also has an e-mail transmission / reception function. Such a network configuration is known.

When a specific lottery event is performed, a chance card (or a scratch card) 16 on which an application number (chance number) is printed is first created. Then, while registering the card number information, store information and the like as event information in the server device 15,
For example, it is distributed to the user at the event participating store 17. By arranging the cards in the order of the serial number included in the chance number, for example, the approximate visit time of the user can be estimated.

The chance number is composed of, for example, a predetermined number of digits, and includes information such as an event number, a company number, a store number, a serial number, or a random number that does not overlap. The number may be encrypted by rearranging or calculating, and inspection information such as a multi-digit check digit is added so that even if the user randomly enters the number, the probability of coincidence with a valid chance number is extremely small. .

[0011] The user uses the mobile phone to operate the server 15.
, And input the user attributes such as the chance number and age and gender of the chance card, and apply for the lottery. For example, the lottery result is immediately found on the spot, and the winner is asked to input detailed user attributes such as an address and a name for sending out a prize. And deliver the prize.

The chance number and user attribute information input by the user are recorded in the DB together with the access time.
It is used to extract marketing data and deliver advertising emails. By directing input (application) immediately on the spot as much as possible, it is also possible to issue an advertisement mail in real time to a user of a specific attribute in a specific area.

FIG. 2 is a block diagram showing a configuration example of the server device of the present invention. The server device 15 that implements the functions of the present invention includes, for example, a Web (and application) server 30, a mail server 31, a DB (database) server 32, a router / firewall 33, a server management terminal 34, and a LAN 35.

The Web server 30 executes a program for each processing described later. The mail server 31 executes a process related to a well-known mail service. The DB server 32
For example, event information, lottery result information, user attribute information,
Access information and the like are stored. The configuration shown in FIG. 2 is an example, and any other configuration is possible as the server device 15.

FIG. 3 is a flowchart showing a user access processing procedure in the server 15. This process is executed every time the user accesses. In S10, it is determined whether or not the accessing user has already been registered by, for example, a user operation. If the user has not been registered, the process proceeds to S12.
It moves to 11.

In S11, the ID (mobile phone number)
And password input, and perform user authentication. In S12, an ID (a mobile telephone number may be arbitrarily specified), a password, and a user attribute that can be arbitrarily specified if they do not overlap are input. As the user attributes, for example, a mobile phone number, a mail address, a mail type, a region (prefecture / prefecture name), a birthday, a gender, an occupation type, a marriage history, and the like are input. Further, if the date and time (time) of receiving the card is input, more accurate marketing information can be obtained.

In S13, an input of a chance number is requested. In S14, the chance number input by verification of the check digit or the like is a recently issued valid chance number so that even if the user randomly inputs the chance number, the probability of coincidence with a valid number is reduced. It is determined whether it is or not. If the determination result is negative, the process proceeds to S23, but if it is affirmative, the process proceeds to S15.

In S15, a lottery process is performed.
As a lottery method, for example, a winning number may be determined in advance, and a winning number list may be determined with reference to a winning number list, or winning / losing may be determined at a predetermined ratio in the order of access.

At S16, it is determined whether or not the priority result is a winning. If the winning is achieved, the process proceeds to S17, but if the winning is lost, the process proceeds to S19. In S17, a request is made to input detailed user attribute information. As the detailed user attribute information, for example, an address, a name, a house form, a home telephone number, a family structure, income, a category of interest, a prize shipping address, and the like are input.

In S18, for example, a prize dispatch list is output, and a request is made to the prize dispatch system 18 to dispatch the prize. In step S19, the notification message of the disconnection is transmitted to the applicant terminal and displayed.

In S20, store location information, that is, area information in which the user who has applied is considered to be present is acquired by referring to the DB from the chance number. In S21, it is determined whether or not the advertisement mail has been registered so as to be transmitted to a user having a specific attribute in the area. If the determination result is affirmative, the process proceeds to S22. S
In step 22, the registered advertisement mail is transmitted to the user. In S23, the access record such as the user's access time, chance number, and user information is stored in the DB.

FIG. 4 is a flowchart showing an event registration process in the server device of the present invention. This process is executed only once when the event is held. In S30, event data such as an event code, a company code, a store code, and a period are input. In S31, information such as the number structure and range of the chance number to be printed and distributed to the chance card and the lottery method is input.

FIG. 5 is a flowchart showing an advertisement mail registration process in the server device of the present invention. In S40, a mail text to be distributed is input. In S41, a distribution period, a user attribute such as a region, a store, an age, and a gender, which are distribution conditions of the mail, are input.

FIG. 6 is a flowchart showing a search process in the server device of the present invention. This search process is performed for extracting marketing data, extracting a user list that sends an advertisement mail, and the like. In S50, search conditions such as an area and a user attribute are input. In S51, a search is performed in the DB based on the input search condition.

In S52, it is determined whether or not an advertisement mail is to be issued to the user list extracted as a result of the search. If the determination result is affirmative, the process shifts to S53 to perform the advertisement mail distribution process. . In S54, it is determined whether or not to output the list. If the determination result is positive, the process shifts to S55 to output (print) the list.

Although the embodiments of the present invention have been disclosed above, the present invention may have the following modifications. In the embodiment, an example in which the winning probability is specified for each event is disclosed, for example, but it is also possible to individually set the winning probability for each store. In addition, if the user can apply immediately after distributing the card, more accurate marketing data can be obtained, so the user should input the time when the card was received, and the lottery will be selected as the difference between the time and the application time is smaller. May be increased, and this may be displayed on the card.

An advertisement mail point system using a personal computer or the like filed by the inventor as a terminal (Japanese Patent Application No. 11-37).
4080), the advertisement mail is distributed to the user who has performed the user registration, and when the URL described in the mail is clicked, the corresponding advertisement information is displayed and the user is notified. Points may be given to the player. The accumulated points can be exchanged for goods and services. Furthermore, the advertisement mail point system (Japanese Patent Application No. Hei 11-374080) using a personal computer or the like as a terminal filed by the present inventor and the mobile system of the present invention are integrated, and the points are shared or summed up, and both systems are combined. May be usable.
In the embodiment, the example in which the mobile phone terminal is used is disclosed. However, the server device of the present invention can use any terminal having a communication function and an information processing function.

[0028]

As described above, in the present invention,
For example, by distributing a chance card at an event participating store, having the user input the chance number and the user attribute, and analyzing the chance number and the user attribute on the server, what attribute is provided to the store where the card is distributed. There is an effect that marketing information indicating when the user has visited can be obtained. Further, since the user attribute linked to the mail address can be obtained, there is an effect that it is possible to extract a user having a specific attribute such as age, gender, area, store used, and distribute the advertisement mail.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a configuration of an entire system to which the present invention is applied.

FIG. 2 is a block diagram illustrating a configuration example of a server device of the present invention.

FIG. 3 is a flowchart showing a user access process in a server.

FIG. 4 is a flowchart illustrating an event registration process in a server.

FIG. 5 is a flowchart showing an advertisement mail registration process in a server.

FIG. 6 is a flowchart illustrating a search process in the server device.

[Explanation of symbols]

10: user, 11: mobile phone terminal, 12: mobile phone network, 13: gateway device, 14: internet,
15 server device, 16 chance card, 17 participating store, 18 prize delivery system, 19 prize, 2
0: Marketing data, 30: Web server, 31
... mail server, 32 ... DB server, 33 ... router / firewall, 34 ... server management terminal

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Claims (5)

[Claims] 1. A server device accessible from a terminal via a network, an application receiving means for receiving an application number information and a user attribute inputted by the applicant from the terminal, and a winner among the applicants. A server device, comprising: lottery means for determining a lottery result; notification means for notifying the applicant of a lottery result; and database means for storing user attribute information. 2. The terminal is a mobile phone terminal capable of accessing a Web server and having a mail transmission / reception function, further comprising: a winning reception unit for allowing the winner to input detailed user attribute information; 2. The server device according to claim 1, further comprising: a prize sending means for sending a prize to a player. 3. The server device according to claim 1, further comprising marketing information generating means for generating marketing information from said user attribute information. 4. The server device according to claim 1, further comprising an advertisement mail transmitting means for transmitting an advertisement mail to said applicant. 5. The apparatus according to claim 1, further comprising card generating means for generating a card on which an application number is printed.
A server device according to item 1.