JP2002312662A - Buyer point imparting system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To give points corresponding to a buying price to the buyer who buys a commodity through electronic commerce and to give pints to a person who introduces the buyer at a fixed rate to the points given to the buyer. SOLUTION: In the electronic commerce through which an application for a purchase of a commodity is sent from a buyer terminal to a shopping site though a communication network, service points SP as a discount amount for a next commodity purchase are given when a purchase of a commodity is reserved (step S11), persons who introduced this buyer are hierarchically traced back and retrieved (steps S15, S17), and bonus pints obtained by dividing the service points SP at a variable ratio are given to each of the introducing persons (steps S19, S21, S23).

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a purchaser's point providing system for sequentially searching for an introducer of a product purchaser in e-commerce, and providing each introducer with points corresponding to a discount amount at the time of next product purchase. It is about.

[0002]

2. Description of the Related Art A conventional purchasing system in electronic commerce employs a so-called joint purchasing system in which the price of a product is gradually lowered according to the number of members who actually purchase the product. In this case, the product can be purchased at a lower rating by introducing the system to many people and applying for purchase by a large number of people.

[0003]

As the number of shopping sites employing such a joint purchase method increases, the purchaser always provides products that satisfy the purchaser's request 100% in addition to the product content. They have moved to a shopping site. In order to solve such a situation, it is difficult to constantly check the purchase request of the purchaser and keep the purchaser in line with a corresponding product.

[0004] In addition, if the purchaser does not receive any service benefits even if he introduces another member and cooperates with the sales on the seller side, he may dare to introduce another member. It is difficult to keep members and increase members.

[0005] The present invention has been made to solve the above-mentioned problems, and a certain privilege is given at the time of product purchase, and a privilege is also given to an introducer of a purchaser, so that a sales channel can be further expanded. It is an object of the present invention to obtain a buyer point giving system that can provide better customer service.

[0006]

According to a first aspect of the present invention, there is provided a purchaser point granting system, in an electronic commerce for applying for purchase of a product from a purchaser terminal to a shopping site via a communication network, at the time of the next purchase reservation of the product. Point giving means for giving a first point which is a discount amount at the time of product purchase, introducer searching means for searching for each introducer who introduced the purchaser retroactively, and the first point for each found introducer. Point providing means for providing a second point obtained by dividing the second point by a variable ratio. According to the present invention, if there are a plurality of introducers who introduce this system to the purchaser, a second point obtained by dividing the first point at a variable ratio is given to each introducer. Each introducer increases points and can purchase a product at a discount amount according to the number of points in the next shopping.

[0007] In the purchaser point awarding system according to the second aspect of the present invention, the provided second points are converted into a discount amount at the time of actual product purchase and stored in a database, and this database is viewed by the purchaser through a communication network. Is possible. According to the present invention, the points converted into the discount amount at the time of product purchase can be browsed by opening the database via the communication network, so that the trouble of self-managing the points can be reduced.

[0008] The point providing means of the buyer point awarding system according to the third aspect of the present invention provides each introducer with a second point obtained by dividing the first point awarded at the time of product purchase at a variable ratio. According to the present invention, points are also given to an introducer who indirectly introduces a product purchaser, thereby increasing the enjoyment of collecting points.

In the point providing means of the purchaser point providing system according to the fourth aspect of the present invention, the second point is provided only to a predetermined number of introducers searched retrospectively. According to the present invention, a point is given to an introducer who indirectly introduces a product purchaser to a predetermined number of introducers, so that points are obtained in consideration of a product price and the number of purchasers. It does not occur.

According to a fifth aspect of the present invention, the point providing means of the purchaser's point providing system provides points when the second point obtained by dividing the first point provided at the time of purchasing the product at a variable ratio becomes equal to or less than a predetermined point. Discontinuation of the points corresponding to the discontinuation and the low amount of money can be prevented, so that the troublesome point management can be reduced.

[0011] According to a sixth aspect of the present invention, in the purchaser point awarding system, the first point to be awarded at the time of purchase of the product and the variable ratio for dividing the first point are updated as appropriate to reduce the product price, the number of purchasers, and the like. Appropriate points can be set accordingly.

[0012]

Embodiments of the present invention will be described below with reference to the accompanying drawings. FIG. 1 is an overall configuration diagram of a system according to the present embodiment, FIG. 2 is a flowchart illustrating processing of the present embodiment, and FIG. 3 is a tree diagram illustrating a method of giving bonus points BP in the present embodiment. 4 and 5 show the contents of each database according to the present embodiment.

First, a description will be given of the overall configuration of the purchaser point giving system according to the present embodiment shown in FIG.
The purchaser point giving / receiving system according to the present embodiment collects merchandise information sent from the shipper client 13, provisional application information sent from the purchaser client 12, or regular application information excluding the provisional application. An e-commerce server (WEB server) 11, which is a shopping site for management and determination of a selling price based on the number of applicants, a purchase deciding person and a purchase rejecting person based on the determined selling price, and contacting them by e-mail; Server 11
Buyer clients 1 who make purchase reservations for
2. A system in which a shipper client 13 for providing information on a product to be sold to the e-commerce server 11 is connected by a communication network 14.

The communication network 14 can use a LAN, the Internet, a personal computer communication network via a public line, or any other wired or wireless network. The e-commerce server 11 includes an input device 112 such as a keypad and a pointing device (mouse, pen, etc.) for an operator to input information, an output device 113 for visually displaying registered product information on a screen or a paper medium, For example, a CRT display, a liquid crystal display, a printer device, or the like is used.

The storage device 114 is a device for storing programs executed by the computer 111 and a large amount of data files, and includes a magnetic disk, an optical disk, a magneto-optical disk, and a semiconductor memory.

The storage device of the e-commerce server 11 has a purchase history database 114a, a bonus point database 114b, and an awarded bonus point database 11
4c, updated bonus point database 114d,
A service point database 114e and an introducer database 114f are constructed.

The communication cable 115 is for transmitting information like a telephone line, and is desirably a cable for transmitting a large amount of data at a high speed like an optical cable. In this case, in a case where data is transmitted and received to and from the communication network 14 using a wireless communication line, a wireless communication line interface is provided instead of the communication cable 115.

The e-commerce server 11 is a high-speed and large-capacity computer, workstation, personal computer, etc., for simultaneously providing product information in the storage device to a number of other systems and receiving purchase application information. It is good to use.

As a device configuration of the purchaser client 12, a shopping site of the electronic commerce server 11 is opened to display merchandise information, a purchase reservation is made based on the merchandise information, and a mail from the electronic commerce server 11 is received. Computer 121, an input device 12 for inputting registration information and purchase reservation information of a person who uses a shopping site in the electronic commerce server 11 for the first time to the electronic commerce server 11 via the communication network 14.
2. It has an output device 123 for displaying the processing information and the inputted information (the homepage of the e-commerce server 11, mail, etc.) on the screen. Buyer client 12
And the communication network 14 are connected by a communication cable 125.

The apparatus configuration of the shipper client 13 includes an electronic computer 131 for sending shipping information and the like to the electronic commerce server 11 via the communication network 14, an input device 135 for inputting shipping information to the electronic computer 131, and storing merchandise information and shipping information. Storage device 134, and an output device 133 for displaying processing information and input information on a screen. The shipment client 13 and the communication network 14 are connected by a communication cable 135.

In the system configuration as described above, first, the shipper client 13 registers information on the merchandise to be shipped in the electronic commerce server 11 through the communication network 14. For this product information, the sales price is changed stepwise according to the number of purchasers. Here, the selling price is set to be higher as the number of purchasers is smaller, and to be lower as the number of purchasers is larger.

The e-commerce server 11 introduces a product to be sold on a home page with a photograph or the like, and also describes the number of purchasers and the price that changes for each purchaser.
(World Wide Web) or the like to the purchaser client 12. It should be noted that the price setting does not need to be changed in a stepwise manner particularly as the number of purchasers increases.

A feature of the present invention is that a person who has purchased a product through a shopping site or a person who has registered on the shopping site (introducer A) introduces the shopping site to an acquaintance (introducer B) and registers the shopping site to purchase the product. In this case, the referrer A is given a point which is a discount amount at the time of purchase of the product, and then the introducer B introduces a new acquaintance (introducer D), registers it, purchases the product, and further introduces the introducer D In the case where a new acquaintance (introducer F) is introduced and registered to purchase a product, the introducer F is provided with a service point SP100 and the introducer D is provided with a service point SP as shown in FIG.
Bonus points BP of 1/2 of 100, bonus points BP of 1/4 of service points SP100 for introducer B, and service points SP100 for introducer A
1/8 bonus point BP is given. The method of setting the service points SP and the bonus points BP for each introducer is not limited to this example, and may be changed according to the type of product, the selling price, the number of purchasers, the service sale period, and the like.

The service point SP (first point) described here is given as a service point SP at the time of purchase of a product for which points have been set in advance. The service point SP can be used as 1 yen per point when purchasing the next product.

The bonus point BP is defined as the number of service points SP given to the introducer F. For example, when the introduced person, for example, the introducer F purchases a product, the introducer D who introduces the introducer F is assigned. It is a point given by an arbitrary ratio (for example, 50%). Also, the introducer B who has introduced the introducer D is given a bonus point BP (second point) that is half of the introducer D.

Next, a method of searching for an introducer for an introducer will be described with reference to FIG. For example, a search is performed from the introducer database to see if there is an introducer ID linked to the introduced person ID00112, which is the purchaser this time. If there is an introducer ID, introducer ID 00
The introducer database is searched by using 123 as the introducer ID, and an introducer ID to be linked is found. Then, if the introducer ID 00124 is found, again the introducer ID 00
The referrer database is searched by using the referee ID 124 to find an introducer to be linked. The referrer 0112 who is the purchaser has a service point SP100, the introducer 0123 of the introducer 00012 has a bonus point BP50, and the introducer 00124 of the introducer 0123.
, A bonus point BP25 is provided in the bonus point database, and a bonus point BP12 is provided in the bonus point database to the introducer 00124. If the linked introducer ID is found from the introduced ID, the introduced ID is converted into the introduced ID and the linked introducer ID is searched.

This bonus point BP is awarded until there are no more introducers, the bonus point BP becomes (0), or the number of bonus points becomes equal to or less than a certain number. The given bonus points BP are added to the already given bonus points BP. Bonus points BP granted
Is converted into a service point SP by the following equation (1).

Service point SP = Total number of products sold * Service point SP return rate / All distribution bonus points B
P * bonus bonus point BP (1)

The purchaser client 12 makes a reservation for purchase of a product by looking at the home page. When the purchase reservation is made, the computer 121 starts a reservation procedure via the communication network 14. The reservation procedure shown in the flowchart of FIG.

First, upon starting the system, the work area of the memory (not shown) is cleared, and the bonus points BP and the service points S calculated at the time of the previous product sale are set.
P and the number of calculations N are initialized (step S
1).

A predetermined address (UR) on the Internet
L) to read the buyer (purchasing client) information,
It is determined whether or not there is a purchaser of a product currently introduced on the net (steps S3 and S5). If there is no purchase applicant, the process returns to step S1.

If there is a purchase applicant, the purchase history of the customer is registered in the purchase history database 114a based on the name, address, and other user information (customer ID and password) as shown in FIG. It is determined whether or not the process has been completed (step S7). If this customer has never used this shopping site, the customer ID, purchase item, purchase date, and the like are stored in the purchase history database 114a (step S9). Then, a service point SP corresponding to the sales product or the sales price, for example, 100 points is given to the new customer (step S11).

If the customer has already been registered in the purchase history database 114a, the service point SP10
Service points database 114e with zero points
(FIG. 4 (e)), or this customer has already used this shopping site several times,
Service point database 114e
Is updated at the service point SP provided.

At this time, whether or not a customer who has used this shopping site has an introducer of the site or whether or not the introducer has an introducer is shown in FIG.
Search for and investigate. Step S1 if there is no introducer
Return to

If there is an introducer, first, the first person from N = N (= 1: initial value) +1 is calculated in order to calculate the bonus point BP to be awarded to the introducer D who is the first introducer. Is calculated (step S19), and N (= 2) is replaced with n (step S21). Bonus point BP
The calculation of the service point SP is, for example, 100
Is calculated, for example, by the following equation (2) (step S23).

BP = 100 × (1/2 ⁿ⁻¹ ) (2)

Therefore, according to the above equation (2), if n = 2 as the first introducer D, 100 × (1/2 ¹ )
= 50 and the bonus point BP is calculated.

When the bonus point BP is calculated, the bonus point BP is stored in the bonus point database 114c as shown in FIG.
b (the bonus point BP stored in FIG. 4B)
And the updated bonus point database 11
4d ((d) in FIG. 4) (step S25).

After the bonus point BP calculation, the calculated bonus point BP reaches 0 or the set point, and it is determined whether or not the bonus point BP giving to the introducer is discontinued thereafter (step S27). But,
At this point, since the bonus point BP has not reached the point of discontinuation, the next introducer is searched from the introducer database 114f as shown in FIG. 3 (step S15), and if there is an introducer B, the process is repeated from step S17. To start.

In the following step S19, N = 3, and in step S21, n = 3. Therefore, the bonus point BP is calculated as 100 × (1/2 ² ) = 25 (step S23). The bonus point BP of the introducer B is updated by the bonus point BP (step S25). If the termination of the bonus point BP provision is not determined, the process proceeds to step S15 again, and thereafter, steps S15 to S27 are repeated.

If the bonus point BP is finally terminated at 12 bonus points BP given to the introducer A, the above (1) is performed based on the bonus point BP.
It is determined whether it is time to calculate the service point SP using the formula (step S29). If it is not the calculation time, the process returns to step S1.

When the calculation time comes, the service point SP is calculated from the bonus point BP of each customer stored in the updated bonus point database 114d shown in FIG. 4D based on the above equation (1) (step S3).
1) Update the service point SP by storing it in the service point database 114e shown in FIG.

The termination of the bonus point BP is not limited to the number of bonus point BP points, but may be terminated according to the number of bonus point BP awarders based on the calculation result of step S19.

This service point database 114
The service point SP stored in e can be notified to the customer every time the shopping site is used, or can be browsed by the customer opening the database 114e through the Internet. As a result, the customer can purchase the product at low cost by collecting the service points SP.

As described above, according to this embodiment, there is a pleasure that the customer can collect the points at the next shopping by collecting the points, and the shopping site can keep the customer, and , Can attract many customers.

Further, as a customer, in order to obtain high-scoring points, in order to immediately obtain an introducer who leads to the purchase of a product, the site side eventually obtains many introducers including new customers. There is great potential, and sales channels can be expanded. In addition, by expanding sales channels, shipper clients will also provide better products.

[0047]

According to the first aspect of the present invention, in the electronic commerce in which a purchaser terminal applies for the purchase of a product to a shopping site via a communication network, a discount amount is obtained at the time of the next purchase of the product at the time of reservation for purchase of the product. Point giving means for giving one point, introducer searching means for retroactively searching for each introducer who introduced this purchaser, and a second point obtained by dividing the first point by a variable ratio for each searched introducer. Point providing means for providing points, and if there are a plurality of hierarchies who introduced this system to the buyer, a second point obtained by dividing the first point at a variable ratio into each introducer is provided. As a result, each referrer will receive more points and will be able to purchase products at a discounted price according to the number of points at the next shopping, which will improve customer service and improve customer service. There is an effect that it is possible tethering.

According to the second aspect of the present invention, the provided second
Points are actually converted to the discount amount at the time of product purchase and stored in a database. This database can be viewed by the purchaser via a communication network, so that the purchaser does not have to manage the points themselves. This has the effect of providing customer service to eliminate points and enjoy point collection.

According to the third aspect of the present invention, the point providing means provides each introducer with a second point obtained by dividing the first point given at the time of purchasing the product at a variable ratio, thereby indirectly controlling the purchaser of the product. The points are also given to the introducer who has been introduced in a targeted manner, so that the introducer who has been away from the purchase of the product can be called back to the purchase of the product again, so that there is an effect that the sales can be improved.

According to the fourth aspect of the present invention, the point providing means assigns points only to a predetermined number of introducers who searched for the second points retroactively, so that low-priced products and low-volume products are sold. This has the effect that it is possible to prevent points from being generated randomly and to adjust the profit margin of the product.

According to the fifth aspect of the present invention, the point providing means cuts off the point provision when the second point obtained by dividing the first point given at the time of purchasing the product at a variable ratio is equal to or less than a predetermined number, Since points corresponding to a low price are not generated randomly, there is an effect that it is possible to reduce troublesome point management.

According to the sixth aspect of the present invention, the first point given at the time of product purchase and the variable ratio of dividing the first point are appropriately updated, so that an appropriate value according to the product price, the number of purchasers and the like can be obtained. The effect is that points can be set.

[Brief description of the drawings]

FIG. 1 is a configuration diagram of a buyer point giving system according to an embodiment of the present invention.

FIG. 2 is a flowchart illustrating an operation of a purchaser point providing system according to the present embodiment.

FIG. 3 is a diagram illustrating an example of distribution of bonus points BP in the purchaser point providing system according to the present embodiment.

FIG. 4 is a diagram showing the contents of various databases in the electronic commerce server of the purchaser point awarding system according to the present embodiment.

FIG. 5 is a diagram showing contents of an introducer database in an electronic commerce server of the purchaser point giving system according to the present embodiment.

[Explanation of symbols]

 11 e-commerce server 12 buyer client 13 shipper client 14 communication network

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G07G 1/12 361 G07G 1/12 361E 1/14 1/14

Claims (6)

[Claims] Claims: 1. In electronic commerce in which a purchaser applies for purchase of a product from a purchaser terminal to a shopping site via a communication network, point giving means for giving a first point which is a discount amount at the time of purchase of the next product at the time of purchase reservation of the product. An introducer search means for retroactively searching for each introducer who introduced the purchaser, and a point providing means for providing the searched introducer with a second point obtained by dividing the first point by a variable ratio. A buyer point giving system. 2. The provided second point is converted into a discount amount at the time of actual product purchase and is stored in a database, and the database allows the purchaser to browse through a communication network. Or the buyer point giving system according to 2. 3. The method according to claim 2, wherein the point providing unit is configured to divide the first point given at the time of purchasing the product by a variable ratio.
3. The system according to claim 1, wherein points are provided to each introducer. 4. The system according to claim 1, wherein said point providing means provides the second point only to a predetermined number of introducers searched retroactively. 5. The method according to claim 5, wherein the point providing unit is configured to divide the first point given at the time of purchasing the product by a variable ratio.
4. The system according to claim 3, wherein the provision of points is terminated when the number of points becomes equal to or less than a predetermined number. 6. The system according to claim 1, wherein the first points to be awarded at the time of product purchase and the variable ratio for dividing the first points are appropriately updated.