KR20140059979A

KR20140059979A - Electronically commodity selling system and service method of it

Info

Publication number: KR20140059979A
Application number: KR1020120126513A
Authority: KR
Inventors: 유라연
Original assignee: 유라연
Priority date: 2012-11-09
Filing date: 2012-11-09
Publication date: 2014-05-19

Abstract

The electronic commodity sales system of the present invention comprises: a commodity database for storing commodity information including a price of commodities sold; A buyer database that stores information about subscribed buyers; A product list creating module for searching for products satisfying the condition requested by the buyer and creating a list of the retrieved products; And a bundle shopping cart creation module for creating a screen including a bundle shopping cart for collecting the products selected by the buyer.
Here, the item database stores information on discounts when a bundle is purchased, and the bundle shopping cart has two or more slots, each of which can contain a product to be purchased, and the discounted items when bundling the products contained in the slots Amounts may be displayed.

Description

TECHNICAL FIELD [0001] The present invention relates to an electronic commodity selling system and an electronic commodity selling service method,

The present invention relates to an electronic commodity sales service such as internet shopping, and more particularly, to an electronic commodity sales system and a service method which can apply a discounted service to a sales service.

Currently, the Internet is attracting attention as a huge and efficient information storage medium and information providing medium in which a large number of computer networks all over the world are connected. As the number of networks connected with the Internet and the number of Internet users are rapidly increasing, Electronic commerce) is rapidly spreading.

In the case of the e-commerce model on the Internet, a purchase request signal is input after connection to the site, and the purchase is made so that the requested product is delivered to the destination.

However, in the case of products of the same quality, there are limited marketing strategies that cause desire for purchase other than the price advantage sales strategy, and since price competition becomes more and more intense, various advertisement means for promoting the purchase of products on the site are promoted And it is necessary to make an uncompromising effort to reduce costs.

In addition, it is difficult to maintain the continuity of purchasing activity on the same site, even though it is a product that requires continuous purchase activity because there is no continuous event or various service provision related to product purchase.

In addition, there are cases in which a gift item is provided along with a purchased product at the time of purchasing the product, but there are problems that it is not useful for a long time or is discarded after the fashion because it is a gift item having a low efficacy or a temporary epidemic.

On the other hand, in the case of a large shopping mall site that mediates Internet commodity trading, it is possible to apply bundled products bundled by the same seller in a shopping cart, but this is merely a reduction in shipping cost, Or the buyer could not actively seek discounts on bundled products.

The present invention seeks to provide an electronic commodity sales service that enables a seller to positively perform marketing such as a discount on a bundled commodity or a linked commodity.

The present invention seeks to provide an electronic commodity sales service in which a purchaser can conveniently look for a discounted offer for a bundled commodity or a linked commodity.

According to an aspect of the present invention, an electronic commodity sales system includes a commodity database for storing commodity information including prices of commodities sold; A buyer database that stores information about subscribed buyers; A product list creating module for searching for products satisfying the condition requested by the buyer and creating a list of the retrieved products; And a bundle shopping cart creation module for creating a screen including a bundle shopping cart for collecting the products selected by the buyer.

Here, the item database stores information on discounts when a bundle is purchased, and the bundle shopping cart has two or more slots, each of which can contain a product to be purchased, and the discounted items when bundling the products contained in the slots Amounts may be displayed.

Here, the bundle shopping cart may have a slot machine form having three slots in which products are exchanged in the longitudinal direction of each slot according to the operation of the purchaser.

Here, the merchandise list creation module transmits the list of searched merchandise items to the bundle shopping cart creation module, and the bundle shopping basket creation module transmits one or more of the products of the received list to the next slot Or can be displayed in a replaceable form.

Here, the commodity list creation module may record a discounted amount in the commodity selected in the searched commodities and discounted in the slot of the bundle shopping cart and the discounted commodity.

Here, the electronic merchandise sales system may further include a payment module for performing settlement with the discounted amount for the bundle purchase.

According to another aspect of the present invention, there is provided an electronic commodity sales service method comprising: creating a commodity list screen according to a first condition inputted by a purchaser and transmitting the commodity list screen to the purchaser; Receiving a selection of a product from the purchaser, creating a bundled shopping cart screen containing the selected first product in a first slot of the bundled shopping cart, and transmitting the created bundled shopping cart screen to the purchaser; Creating a merchandise list screen displaying a discount effect at the time of purchasing a bundle and a product contained in a first slot of the bundle shopping cart, and transmitting the created merchandise list screen to the purchaser; A bundle shopping cart screen for receiving a selection of a second product from the buyer and containing the selected second item in a second slot of the bundle shopping cart, wherein a discount effect is displayed at the time of bundling with the first item contained in the first slot Creating a bundled shopping cart screen and transmitting it to the purchaser; And a step of performing settlement with an amount of the discounted effect at the time of the bundle purchase according to the settlement instruction of the buyer.

Here, a bundling shopping cart screen, which receives a selection of a third product from the purchaser before the step of performing the payment and stores the selected third product in a third slot of the bundle shopping cart, And creating a bundle shopping cart screen displaying the discount effect of bundling the first item and the second item contained in the second slot, and transmitting the bundle shopping cart screen to the purchaser.

Here, the discount effect according to the additional bundle of the third product may be larger than the discount effect according to the additional bundle of the second product.

Here, in the step of creating and transmitting the merchandise list screen displaying the discount effect, the list screen of the goods searched according to the second condition, have.

Here, in the step of creating and transmitting the product list screen displaying the discount effect, the products satisfying the second condition and having the discount effect by the bundle purchase and the products not having the discount effect are collectively collected A list screen can be created.

According to the electronic product sales system and the service method of the present invention according to the above configuration, the present invention has an advantage that a seller can positively perform marketing such as a discount for a bundled product or a linked product.

Alternatively, the present invention has the advantage of providing an electronic commodity sales service in which a purchaser can conveniently search for a bundled commodity or a discounted commodity.

FIG. 1A is an overall block diagram for explaining an operating system of an electronic commodity sales service according to an embodiment of the present invention; FIG.
FIG. 1B is a block diagram illustrating a detailed configuration of a merchandise sales management server that performs a central function in supporting a bundle purchase in which an electronic merchandise sales service according to an embodiment of the present invention can be performed, among the electronic merchandise sales system of FIG. 1A.
3A to 3F illustrate a process for selecting a product to be purchased in each slot of a bundled shopping cart according to an embodiment of the present invention.
4A and 4B illustrate a process of replacing a product in each slot of a bundled shopping cart according to an embodiment of the present invention.
FIG. 5 is a flowchart showing an embodiment of an electronic commodity sales service that can be performed in the electronic commodity sales system of FIG. 1. FIG.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. It is to be understood that the technical spirit of the present invention, which is illustrated in the following preferred embodiments, Of course it is.

The expression "purchaser" as described in the entire description of the present invention may mean a purchaser who is a natural person, but in particular, the purchaser as a component of the system does not mean a purchaser who is a natural person. In the system of the present invention, the term "buyer " refers to all electronic devices related to the purchase of electronic goods by a purchaser who is a natural person, and may be a PC or a smartphone operated by a buyer, And may be a module for managing an account related to the buyer who is a natural person at a site such as a purchase agency.

The above preferred embodiments of the present invention also include embodiments such as a computer program product and a computer program product programmed to carry out the method of the present invention. In accordance with an embodiment of the computer system, the set of instructions for executing the method resides in one or more memories (RAMs), and these sets of instructions may be stored in a memory, such as, for example, And may be stored as a computer program product in a computer memory.

FIG. 1A is an overall block diagram for explaining an operating system of an electronic commodity sales service (hereinafter referred to as an electronic commodity selling system) according to an embodiment of the present invention.

1A, an electronic commodity sales system according to an embodiment of the present invention includes step-by-step commodity information in response to a commodity purchase request signal input from a purchaser 10 having a communication connection through an information communication network 20 (For example, gifts, games, quizzes, donations, etc.) related to the purchased product, and a unique number inquiry request attached to the purchased product in accordance with the purchased product of the user (Such as political information, economic information, social information, cultural information, religion information, travel information, and other information of the specific country, if the commodity is related to a specific country) 30).

The information communication network 20 includes an Internet network using a TCP / IP protocol that can be connected by wire and a WAP protocol that can be wirelessly connected.

In addition, the purchaser 10 (strictly speaking, a purchaser device) is a communicable computer device having an Internet browser capable of displaying the contents of the web, and may be a personal computer such as a desktop computer or a notebook computer, A mobile phone, a PDA (personal digital assistant), and an IMT2000. The personal computer preferably includes at least a Windows 98 operating system, a Pentium class CPU, a 64Mb or more memory, and the like. In the present embodiment, the user terminal 10 is a personal computer, but the present invention is not limited thereto and the following description is also applicable.

1B shows a detailed configuration of a merchandise sales management server 30 that performs a central function in supporting a bundle purchase in which an electronic merchandise sales service according to the idea of the present invention can be performed, .

The electronic product sales system supporting the bundle purchase shown in the figure includes a product database 36 for storing product information including the prices of the products being sold; A buyer database 37 for storing information about subscribed buyers; A goods list creating module 31 for searching for goods that satisfy the conditions requested by the buyer and creating a list of the searched goods; And a bundle shopping cart creation module 32 for creating a screen including a bundle shopping cart which collects the products selected by the buyer. The payment module 35 may further include a settlement module 35 for performing a settlement with a discounted amount for the bundle purchase.

The electronic merchandise sales system shown in FIG. 5 stores information on discounts in bundling purchase in the merchandise database 36 in order to support a discount at the time of bundling according to the idea of the present invention. In the bundle shopping cart, And a discounted amount when purchasing a bundle together with the products already contained in the bundled shopping cart may be displayed in the product list. In addition, in the bundle shopping cart screen, if the bundled items are discounted in the slots, the discounted amount can be displayed.

The electronic merchandise sales system may be implemented as a server apparatus having a display, a central processing unit, a main memory, an auxiliary memory, and a data communication apparatus. In this case, the product list creation module 31, the bundle shopping cart creation module 32, and the payment module 35 are loaded into the main memory and executed by the central processing unit so as to output a screen necessary for the display It can take the form of a program. The merchandise database 36 and the purchaser database 37 may be implemented in the form of a configuration in the auxiliary memory or in the form of a database server accessible through the data communication device. Meanwhile, the payment module 35 may include a software security module (e.g., a public certificate) and / or a hardware security module (e.g., a smart security chip) for performing payment.

The commodity list creation module 31 may display the markup of the bundled discount and the discounted amount of the discounted commodities when the bundled purchase is made according to the idea of the present invention.

When the buyer inputs the sorting condition on the goods list outputted to the purchaser, the goods list creating module 31 creates the updated goods list in a state in which the goods list outputted in advance with the inputted sorting condition is rearranged, To the buyer. At this time, if the buyer instructs sorting by price, the product list creating module of the more improved implementation creates the list screen in which prices are sorted with discounted amount according to the bundle purchase, To the buyer.

The bundled shopping cart creation module 32 can create a screen in a state in which the bundled shopping cart is picked up based on the operation input of the purchaser and / or the product list of the product list creation module. For example, the bundled shopping cart creation module 32 can create a bundled shopping cart screen as shown in FIG.

The bundle shopping cart shown in FIG. 2 has a slot machine form having three slots S1 to S3 in which products are exchanged in the longitudinal direction according to the operation of the purchaser. On the right side of the three slots, a window area PR for displaying the total purchase amount is located in the form of a score window of the slot machine. A representative image of the selected product is stored in the slots S1 and S2 in which the product is selected, and a screen for recommending selection is stored in the unselected slot S3. In each slot in which the commodity is selected, an image of the candidate commodity is displayed on the upper and lower sides of the display area of the selected commodity, and upward / downward arrows are displayed as operating means for instructing the change of commodity selection above and below.

The process of selecting a product to be purchased from each of the slots S1 to S3 of the bundle shopping cart may be performed similarly to the operation of the slot machine. The specific details thereof are shown in FIGS. 3A to 3F.

As shown in FIG. 3A, in the initial stage in which the purchaser has not purchased any item at all, all of the three slots S1 to S3 are emptied, and only the phrase desired to be purchased is displayed in a state in which they are displayed. Next, as shown in FIG. 3A, when the buyer inputs a search condition ("sports / leisure" category selection), the goods searched for in accordance with the input conditions as shown in FIG. 3B are transmitted to the three slots S1 To S3 in the leftmost slot (S1). That is, one of the products of the searched product list is displayed in a state of being contained in the first slot S1, and two of the products of the list are displayed in a form that can be exchanged one by one above and below the first slot . The concrete meaning of the replaceable form will be described later.

Similarly, as shown in FIGS. 3C and 3D, the merchandise selected by the buyer may be displayed in the second slot S2 of the bundle shopping cart. When a product candidate selected in the second slot is contained or a slot of the slot machine is rotated, the total amount display window (PR) located on the right side of the bundled shopping cart screen displays the first The total purchase amount of the merchandise in the slot and the merchandise in the second slot is displayed. When the merchandise candidates are exchanged, the display of the total purchase amount may also be implemented in a manner similar to a case where the score changes in the score window of the slot machine.

If the merchandise stored in the first slot S1 and the merchandise stored in the second slot S2 have a discount at the time of purchase, the discounted amount and the discount amount are displayed as the total purchase amount.

As shown in FIGS. 3E and 3F, the third slot S3 of the bundle shopping cart may contain a selected item, and the sum of the items contained in the first slot to the third slot S1 to S3 The purchase amount can be displayed on the total amount display window PR. Also in this case, if there is a discount at the time of purchasing a bundle, the discounted amount and the discount amount may be displayed as the total purchase amount.

The process of replacing the commodity in the slot of the bundle shopping cart may also be performed similarly to operating the slot machine.

The third slot S3 of the bundle shopping cart shown in FIG. 4A is displayed in a state containing one of the products of the searched product list, two of the products of the list are replaceable one above and one below the third slot . In this state, if the buyer clicks the upward arrow A1, as if one slot of the slot machine rotates downward by one turn, as shown in FIG. 4B, The displayed commodity TC is placed in the third slot S3 and the commodity P3 contained in the third slot S3 is displayed in an exchangeable form below the third slot, The commodity BC which has been displayed in an exchangeable form beneath the third slot S3 disappears and another commodity among the commodities of the list is displayed in an exchangeable form on the third slot S3. On the other hand, if the buyer clicks the downward arrow (A2), the commodity in which one slot of the slot machine appears to rotate one round up is also replaced.

FIG. 5 illustrates an embodiment of an electronic commodity sales service that can be performed in the electronic commodity sales system of FIG.

The electronic goods sale service shown in FIG. 1 includes: a step S110 of creating a goods list screen according to a first condition inputted by the purchaser and transmitting the created goods list screen to the purchaser; (S120) receiving a selection of a product from the buyer, creating a bundled shopping cart screen containing the selected first product in a first slot of the bundled shopping cart, and transmitting the created bundled shopping cart screen to the buyer; A step S140 of creating a product list screen displaying a discounted product and a product list contained in the first slot of the bundled shopping cart and transmitting the created product list screen to the purchaser as a product list screen according to a second condition inputted by the purchaser, ; A bundle shopping cart screen for receiving a selection of a second product from the buyer and containing the selected second item in a second slot of the bundle shopping cart, wherein a discount effect is displayed at the time of bundling with the first item contained in the first slot Creating a bundled shopping cart screen and transmitting it to the purchaser (S160); And a step S180 of performing settlement with a discounted amount in the bundle purchase according to the settlement instruction of the buyer.

One example of the first condition input (selection of "sports / leisure" category) in step S110 is as shown in FIG. 3A, and the list of goods created in this manner is applied to the first slot of the bundle shopping cart of FIG. . In another implementation, the product list screen may be a list screen in which products corresponding to the inputted search words are listed when a buyer inputs a specific search word, which is transmitted to the buyer and can be output to the display of the buyer's PC or smartphone , Which is similar to the product search screen in the online shopping mall by the prior art. This is because there is no difference from the prior art until the buyer selects the first product.

FIG. 3B shows a bundled shopping cart screen created in step S120. The bundled shopping cart screen shown in the figure may be transmitted to the purchaser and displayed on the display of the purchaser PC or smart phone. The bundle shopping cart screen shown in the figure has three slots S1 to S3 capable of respectively storing products selected as items to be purchased, and the representative image of the first goods selected by the buyer on the item list screen of step S110 is the third Is displayed in one of the slots S1 to S3. The bundle shopping cart shown in the figure has three slots S1 to S3 arranged in a horizontal direction in which a representative screen of the selected product can be inserted. Thus, there is a difference from the conventional bundle shopping cart screen, The difference is small in comparison with the conventional case.

An example of the second condition input ("digital / home appliance" category selection) in step S140 is as shown in FIG. 3C. The product list created in this step S140 is replaceable in the second slot S2 of the bundle shopping cart in FIG. . &Lt; / RTI >

FIG. 3D shows a bundled shopping cart screen created in step S160. The bundled shopping cart screen shown in the figure may be transmitted to the purchaser and displayed on the display of the purchaser PC or smart phone. The bundled shopping cart screen shown in FIG. 4 is a screen in which the representative image of the first product selected by the buyer on the item list screen in step S110 is contained in one of the three slots, The representative image of the first slot is contained in the other of the three slots. The bundle shopping cart includes three slots arranged in a horizontal direction in which a representative screen of a selected product can be inserted, two of the bundled shopping carts are displayed as an image of a selected product, and the two selected products are discounted products , The amount display part can display the discount effect (the mark of discount and the discounted amount) of the bundle purchase.

Similarly, as shown in Figs. 3E and 3F, a step S172 of creating a merchandise list screen for selecting a third merchandise and transmitting it to the purchaser; And a third shopping module for receiving a selection of a third product from the purchaser and storing the selected third product in a third slot of the bundle shopping cart, wherein a first product contained in the first slot and a second product contained in the second slot, A step S174 of creating a bundle shopping cart screen displaying a discount effect according to the purchase of the bundle with the two goods and transmitting the bundle shopping cart screen to the buyer. FIG. 3E shows a screen for inputting a third search condition for the third product created in step S172, and FIG. 3F shows a bundled shopping cart screen created in step S174.

The bundled shopping cart screen created in step S174 is similar to the bundled shopping cart screen in step S160 except that the product is loaded in three slots. The discount effect according to the bundle purchase is also displayed in the amount display portion of the bundle shopping cart screen created in the step S174, and the discount effect according to the additional bundle of the third product is larger than the discount effect according to the additional bundle of the second product It is useful for sellers because they can encourage buyers to buy more.

In another implementation, in steps S110, S140, and S172, a retrieved product list screen similar to the conventional art may be created and transmitted to the purchaser. In another embodiment of the present invention, when a buyer inputs a specific search word, which is transmitted to a buyer and can be output on a display of a buyer's PC or a smartphone, products corresponding to the inputted search word are displayed as one- or two- This can be a list screen.

For example, when the buyer inputs a specific search word for the next purchase item in the state that the buyer has stored the first goods in the first slot of the bundle shopping basket as a result of performing the steps S110 and S120, , And a list screen in which products corresponding to the inputted search words are arranged in a checkerboard form.

Among the plurality of commodities displayed on the commodity list screen satisfying the specific search term condition, there may be general commodities that do not have the bundled discount benefits, and when the bundled commodities are bundled with the commodities contained in the first slot of the bundled shopping cart, May also exist. The discounted products and the discounted amount may be displayed on the merchandise list screen when the merchandise bundled in the first slot of the bundle shopping cart is purchased. Then, the buyer viewing the goods list screen can immediately check the benefit of the bundle discount and easily compare with other general goods.

Also, when the buyer instructs sorting in the price list on the goods list screen, the electronic goods sale system can create a list screen in which price is sorted by the discounted amount according to the bundle purchase and transmit the list screen to the buyer. The purchaser looking at the screen can accurately and easily confirm the monetary profit when purchasing the discounted merchandise bundled with the merchandise stored in the first slot of the bundled shopping cart.

30: Commodity sales management server
31: Product List Creation Module
32: Bundle shopping cart creation module
35: Payment module
36: Product database
37: Buyer Database

Claims

A merchandise database for storing merchandise information including a price of merchandise being sold;
A buyer database that stores information about subscribed buyers;
A product list creating module for searching for products satisfying the condition requested by the buyer and creating a list of the retrieved products; And
A bundle shopping cart creating module for creating a screen including a bundle shopping cart which collects the products selected by the buyer,
The bundle shopping cart includes two or more slots in which the items to be purchased can be stored, and a discounted amount when purchasing bundled products in the slots is stored in the bundle shopping cart, Is displayed on the display unit

The method according to claim 1,
The bundle shopping cart comprises:
And a slot machine type having three slots in which products are exchanged in the longitudinal direction of each slot according to an operation of the purchaser.

3. The method of claim 2,
The product list creation module transmits the list of searched products to the bundle shopping cart creation module,
Wherein the bundled shopping cart creation module displays at least one of the products of the received list on the next slot of the slot containing the selected product or in a replaceable form.

The method according to claim 1,
The product list creating module includes:
Wherein the discounted amount is recorded in the product selected in the searched products and discounted in the product in the slot of the bundle shopping cart and in the bundle purchase.

The method according to claim 1,
And a payment module for performing settlement with a discounted amount for the bundle purchase.

Creating a goods list screen according to the first condition entered by the purchaser and transmitting the created goods list screen to the purchaser;
Receiving a selection of a product from the purchaser, creating a bundled shopping cart screen containing the selected first product in a first slot of the bundled shopping cart, and transmitting the created bundled shopping cart screen to the purchaser;
Creating a merchandise list screen displaying a discount effect at the time of purchasing a bundle and a product contained in a first slot of the bundle shopping cart, and transmitting the created merchandise list screen to the purchaser;
A bundle shopping cart screen for receiving a selection of a second product from the buyer and containing the selected second item in a second slot of the bundle shopping cart, wherein a discount effect is displayed at the time of bundling with the first item contained in the first slot Creating a bundled shopping cart screen and transmitting it to the purchaser; And
Performing settlement in accordance with the settlement instruction of the buyer with an amount to which the discount effect is given in the bundle purchase,
The method comprising the steps of:

The method according to claim 6,
Before the step of performing the settlement,
A bundle shopping cart screen for receiving a selection of a third item from the purchaser and containing the selected third item in a third slot of the bundle shopping cart, wherein the first item contained in the first slot and the second item contained in the second slot, Creating a bundle shopping cart screen displaying a discount effect according to purchase of a bundle with a product, and transmitting the bundle shopping cart screen to the buyer;
Further comprising the steps of:

8. The method of claim 7,
Wherein the discount effect according to the additional bundle of the third merchandise is greater than the discount effect according to the additional bundle of the second merchandise.

The method according to claim 6,
In the step of creating and transmitting the product list screen displaying the discount effect,
And generating a list screen in which prices are arranged in a discounted amount according to the bundle purchase, as a list screen of products searched according to the second condition.

The method according to claim 6,
In the step of creating and transmitting the product list screen displaying the discount effect,
And creating a list screen in which products having a discount effect according to the bundle purchase and products having no discount effect are collected together as the products satisfying the second condition.