JP2002236776A - Investigation program and investigation method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To investigate the interest reaction of people to be investigated concerning an animation and voice viewed and heard by the people without a restriction in the number of people, a time and a place. SOLUTION: An investigating device 100 receives an order for an investigation from a customer utilizing a customer terminal 300 (1). Investigation contents requested from the customer terminal 300 are simultaneously distributed to member terminals 400 by an E-mail (2). Each member terminal 400 returns a decision for attending the investigation (3). The investigating device 100 reports individual authentication information and an investigation slip URL to the selected member terminals 400 (4). The member terminal 400 accesses an investigation clip home page and answers questions (5). The animation is distributed to the member terminals 400 from the investigation terminal 100 and each person to be investigated performs a designated operation at a scene in which he or she are interested (6). Interest reaction information and question answer information from the people to be investigated are transferred to the investigating device 100 and stored in it (7). The device 100 performs a totaling processing based on the data and transmits it to the customer terminals 300 (8).

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] The present invention relates to a survey program and a survey method.

[0002]

2. Description of the Related Art Conventionally, there is an investigation system called a hall test system (Japanese Patent No. 1831758).
In this system, first, a survey content and a survey request are made by telephone to the survey subject from among the survey subjects collected by newspaper advertisement or the like. Then, at a specified date and time at a specific venue, the surveyed subjects who have accepted the survey participate in the survey. This system can evaluate, for example, TV commercials, TV programs, and merchandise contents for a maximum of 60 people at a time, and can also investigate the degree of interest and reaction. The surveyee presses an input key from the dedicated keypad to input data, and transfers the input data to the main computer. The main body computer tabulates and processes the collected data, and displays the tabulated results in real time on a computer monitor screen as graphs, numerical values, tables, and the like.

[0003]

However, since the conventional hall test system is not a network-compatible type but a stand-alone type, it has the following problems to be solved. (1) Limited access to specific venues,
(2) Some subjects may not be able to hurry at the designated date and time, (3) Residents may be detained for several hours for the survey, (4) Individuals may be recruited by telephone, etc. In order to cope with this, recruitment takes an enormous amount of time, (5) transportation costs to the surveyees increase, and transportation costs increase in proportion to the size of the survey. (6) survey subjects who are busy every day (7) There are limitations on the number of people, places and times that can be surveyed at one time.

[0004] In view of the above points, the present invention considers the number of people, time,
The purpose of this study is to investigate interest and response to video and audio that the surveyee has watched and listened to, regardless of the location. It is another object of the present invention to eliminate the need for a dedicated device for a survey, to facilitate recruitment of a survey subject other than by telephone, and to reduce the survey cost. It is another object of the present invention to conduct a scheduled survey from a survey subject without restraining the survey subject.

[0005]

The features of the present invention include:
For example, a system is constructed so as to recruit survey subjects via the Internet, and to conduct surveys on a homepage using e-mail to contact the survey subjects. In this way, a system is constructed that enables a survey from an environment connected to the Internet, for example, from a personal computer in a home or office, a portable terminal that can be carried outside the home, or a mobile phone.

According to the solution of the present invention, the control unit reads the customer service request content database storing the content of the survey corresponding to the customer ID, and transmits the read content of the survey via the network to the destination of the member terminal. The procedure for notifying the member terminal of the destination obtained by referring to the stored member database, the procedure for inputting data of intention to participate in the survey from the member terminal receiving the e-mail, Is entered, the control unit issues a member ID and password, transmits the data and data necessary for the survey including the survey form site information to the member terminal, and stores the member ID in the member database. And a procedure for storing the password and the password together with the member information. When the member accesses the questionnaire site by the terminal, the control section transmits the member terminal via the network. To display the questionnaire site, question answer data the survey ID input from the member terminal, customer I
D, a procedure for storing in the survey response database corresponding to the member ID, and the control unit reads the database storing the survey target information corresponding to the survey ID and the customer ID by the survey ID or the customer ID, and configures the network. When the member terminal reproduces the survey target information via the member terminal and a predetermined input is made by the member terminal, the control unit receives the information and performs a survey I.
D, a procedure for registering a predetermined input in the response answer database corresponding to the customer ID and the member ID, a survey program for causing a computer to execute the procedure, and a survey method including these procedures.

[0007]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS First, an outline of a survey system of the present invention will be described. FIG. 1 is a schematic configuration diagram of the entire investigation system. The survey system includes a survey device 100,
Network 200, customer terminal 300, member terminal 40
0 is provided.

The survey apparatus 100 performs various processes such as registration of preparation data at the initial stage of the survey, registration of customer data, management of member information data, and collection, aggregation, and analysis of data obtained from the survey results (details will be described later). . The network 200 is
Internet, mobile communication network, satellite communication network, ISDN
Various communication networks such as networks are used. The customer terminal 300 performs processing on the customer side, which is the business requester. The member terminal 400 performs a process on the survey target member side.

FIG. 2 is a configuration diagram of the investigation device 100.
The investigation device 100 includes a control unit (CPU) 9, a display unit 10,
An input / output unit 11, an interface 12, and a storage unit 13 are provided. The CPU 9 has a server function, executes each process, and controls the whole. Further, the CPU 9 includes a survey request site control unit 91, a survey subject identification control unit 92, and a survey UR.
An L control unit 93 and a search result search site control unit 94 are provided. The display unit 10 displays numerical values, graphs, tables, three-dimensional graphics, and the like. The input / output unit 11 inputs or outputs various data. The interface 12 sends and receives data between the investigation device 100 and the network 200 by the CPU 9. The storage unit 13 stores various data tabulation / calculation results and the like, and can be read and written by the CPU 9.

FIG. 3 shows a configuration diagram of the storage unit. Storage unit 1
Reference numeral 3 denotes a customer database 1, a member database 2, a survey form database 3 including question items, a survey response database 4 including data on members answering the question items, a video information database 5 including video / audio information used for the survey,
Customer business request contents database 7 including the contents of the request made by the customer to the survey device (or a company that manages and implements the survey device), the time during which the member played the video / audio and showed the interest reaction and the number of counts (percentage) ), A survey response database 4, a survey result database 4, and a tabulation result database 6 including the results of tabulation and analysis from the movie response database 8.

FIGS. 4 and 5 are explanatory diagrams showing an example of the contents of each database. The customer database 1 includes a customer ID, a password, a customer name, a person in charge, an address, and a mail address. The member database 2 contains member ID, password, name, address, telephone number, gender, age, occupation,
Includes email address. The survey form database 3 includes a survey ID, a customer ID, a survey name, a survey date, and a question item.
The survey answer database 4 includes a survey ID, a customer ID, a member ID, and question answer data. Video information database 5
Includes a survey ID, a customer ID, a moving image ID, and moving image / audio information. The counting result database 6 includes the survey ID and the customer I
D, including aggregation result data. The customer work request content database 7 includes a customer ID, a password, a customer name, a person in charge, and a work request content. Video Response Answer Database 8
Includes a survey ID, a customer ID, a member ID, and video response answer data.

Next, the operation of the survey method, the survey program and the survey system of the present invention will be described. First, the outline of the Internet version of the video and audio interest reaction survey system will be described. FIG. 6 is a schematic diagram for explaining the operation of the investigation system of the present invention. Hereinafter, the procedures 1 to 3 in the figure will be described.

(Procedure) The survey device 100 is a client terminal 3
An order for a survey is received from a customer who uses 00 via the network 200. At this time, from the customer terminal 300, as information necessary for the survey, for example, moving image information (TV CM / product / TV program evaluation), question contents, and survey subject information (sex, age, occupation, and the number of survey subjects) , A survey area, a survey period, a reward, and the like are input and stored in the customer work request content data system 7. Note that the customer terminal 300 can request a survey by being directly connected to the survey device 100 without passing through the network 200. The survey subjects are those who have registered as members who can cooperate with the Internet survey using media such as Internet advertisements and newspaper advertisements. Registration information (surname, gender, age,
The occupation, address, telephone number, e-mail address, authentication information (user ID, password) at the time of registration, etc., are registered in the member database 2 in the storage unit 13 by the CPU 9 as survey subject information. The moving image information (television CM, merchandise, television program, etc.) used for the survey is stored in
The video information database 5 via the input / output unit 11 or from the customer terminal 300 via the interface 12
Registered in.

(Procedure) The contents of the survey (survey purpose, survey period, survey target equipment (hardware, software operating environment, reward money)) requested by the customer from the customer terminal 300 are transmitted to the CPU 9.
Is read from the customer work request content database 7 and is simultaneously delivered to the survey subjects by e-mail to the member terminal 400 via the interface 12 and the network 200.

(Procedure) The surveyee who has received the e-mail at the member terminal 400 understands the displayed survey contents,
Respond by e-mail about your intention to participate in the survey. Member terminal 400
Is sent from the CPU of the survey device 100
9 is stored in the server.

(Procedure) The CPU 9 refers to the member attribute database 2 in the storage unit 13 and picks up those who meet the conditions of the survey request from the customer among the survey subjects who are willing to participate in the survey. Further, the CPU 9 issues personal authentication information (user ID and password) to the selected person, and specifies the information, the location (URL) of the homepage where the survey form is registered, the survey period, and the reward, Notify by e-mail.

(Procedure) The surveyee sent authentication information or the like by e-mail is the member terminal 400 owned or used by the user. Access the homepage where the questionnaire is registered from Internet-connected devices (PC, mobile terminal, mobile phone). When accessed, the member terminal 400 first displays a personal authentication information input screen. Here, the surveyee inputs personal authentication information (user ID and password) from the member terminal 400. The question information of the survey input from the member terminal 400 and the answer information to which the surveyee answered the question are stored in the storage unit 13 by the CPU 9.
It is registered in the survey response database 4 inside.

(Procedure) Next, software for reproducing a moving image is started on the screen, and the moving image (video and audio) is distributed from the moving image information database 5 of the research apparatus 100. At the same time, a questionnaire is also displayed on the screen. The surveyed person plays the moving image and performs a designated operation at a scene of interest, for example, pressing an existing button of the member terminal 400 or an attached device (mouse or the like). In addition, it responds to the evaluation question items related to the moving image in accordance with the instructions on the screen.

(Procedure) Data (interest response information, question answer information) answered by the surveyee is transferred to and stored in the survey answer database 4 of the server of the survey apparatus 100.

(Procedure) The CPU 9 executes a process based on the data stored in the survey response database 4 by using totaling software. For the interest response data, the CPU 9 graphs the relationship between the time at which the response was made and the number of respondents, and further tabulates the numerical value. In addition, the CPU 9 performs cross tabulation between question items for each demographic for the question answer data. The results of these aggregations are displayed on the member terminal 4 via the display unit 10 and the Internet.
From 00, it can be viewed and displayed, and further, can be counted and analyzed by customers.

It should be noted that the software of the moving image / voice interest reaction portion is improved as needed in accordance with the progress of the Internet technology. This software includes, for example, techniques for reducing the time required to transmit and receive moving images between the server and the surveyed person's Internet connection terminal when playing back moving images (video and audio), and technologies that do not leave moving image data on the surveyed person's side. Can be included.
Further, a function of linking a moving image and interest reaction data by using time as a key and totalizing the data may be included.

FIG. 7 shows an example of an explanatory diagram of the counting result.
For example, as a totaling result of the video response data, the horizontal axis represents the video playback time, and the vertical axis represents the number (ratio) of persons who have shown interest in the video / audio. Next, the operation of the investigation system of the present invention will be described in detail using a flowchart.

FIG. 8 is a flowchart showing a procedure when a customer requests a survey operation. This flowchart is executed by the CPU 9 in the investigation device 100. First, when a customer requests a survey, the customer terminal 3
00 accesses the survey request site managed by the survey device 100 via the network 200 or another connection line. Upon receiving the access, the survey device 100 performs a process for displaying the survey request site on the member terminal 400 by the survey request site control unit 91 including the server function of the CPU 9, and transmits the request to the customer via the interface 12 and the network 200. The site is displayed on the terminal 300 (S100). The customer uses the customer terminal 300 to
Enter your customer number or, if new, enter that. The survey request site control unit 91 checks whether or not the customer is new (S101). Survey request site control unit 9
If the customer is already registered, the process proceeds to a login menu (S104). On the other hand, if the customer is new, the CPU 9
The attribute information of the customer is newly registered in the customer database 1 (S102). Here, the attribute information is, for example, each information stored in the customer database 1, such as an address, a telephone number, and a mail address, as described above. Next, CP
U9 issues the customer ID and uses it for interface 1
2 and transmitted to the customer terminal 300 via the network 200 (S103).

Further, the CPU 9 distributes a login menu by the survey request site control section 91 and
Displays a login menu (S104). When the customer inputs a customer ID and a password using the customer terminal 300, the data is transmitted to the survey device 100 via the network 200 and the interface 12. The CPU 9 causes the survey request site control unit 91 to display a task request content input menu on the customer terminal 300 (S105). Here, when the customer inputs the business request contents (survey outline, conditions of the survey subject, survey period, reward to the subject, etc.), the information is transmitted to the survey device 100. The CPU 9 registers the information in the customer work request content database 7.

The CPU 9 determines whether or not an order can be received from the registered work request contents (S106). The determination as to whether an order can be accepted may be made, for example, as to whether the information required for the survey exists in the video database 5, whether the survey period and time limit are sufficient for a predetermined period or time limit, whether rewards and expenses are sufficient, the conditions of the surveyee, Can be determined by setting appropriate conditions in advance, such as whether or not is sufficiently secured. These conditions are stored in, for example, an order acceptability / impossibility file provided in the storage unit 13, and the CPU 9 reads out the condition and compares the input information with the contents of the business request to determine whether the order is acceptable or not. can do. If order is not possible, CPU 9
Means that the business request has been completed and only customer registration is performed (S107). On the other hand, if an order can be received, the CPU 9
The survey ID, customer ID, moving image ID, and survey target information (movie (TV CM, TV program, product description, etc.), audio (radio CM, etc.)) necessary for the survey are registered in the survey information database 5 (S108). Business request completed. Here, moving image information (including sound) is stored as an example of the survey target information, but the present invention is not limited to this, and a still image, sound, or a combination of each type may be used. The video and audio information required for the survey may not be included in the survey information database 5 and may be stored in an information file provided in an appropriate storage unit in the survey device 100 in correspondence with the video ID. Good. Further, these investigation targets may be externally connected via the input / output unit 11 or the interface 12.

FIG. 9 is a flowchart showing the procedure of the requested survey. First, the surveyee identification control unit 92 including the e-mail creation and sending functions of the CPU 9 reads one piece of data of the customer work request content database 7 and examines the survey contents (survey purpose, survey period, surveyed device (hardware / hardware)).
Software) operating environment, rewards, etc.), interface 1
2 and the member terminal 400 via the network 200
(S201).
At this time, the CPU 9 refers to the member database 2 and
You can select who you want to send an email to.
The member database 2 is in a state where, for example, a password or information of a member ID and a password is not set. Using the member terminal 400, the member who has received the e-mail reads the content and inputs whether or not he / she intends to participate in the survey (S202). If it is determined that there is no intention to participate in the survey due to a predetermined time-out or input from the member terminal 400, the current survey is rejected (S20).
3). On the other hand, if there is an intention to participate, if that is input from the member terminal 400, it is transmitted via the network 200. As a result, the CPU 9 issues the member ID and password, transmits the information and the information necessary for the survey, such as the URL of the home page of the survey form, the survey period, the reward, etc., to the member terminal 400, and further stores the member database 2 The ID and the password are stored together with the member information.

The member accesses the survey form site managed by the survey device 100 at an appropriate time (S205), and
The investigation URL control unit 93 including the server function of the PU 9 includes:
Referring to the survey table database 3, based on the read data, the interface 12 and the network 20
The questionnaire form site is displayed by the member terminal 400 via “0”. The member answers the question according to the instructions on the survey form site, and the question answer data is transmitted to the survey device 100,
The question answer data is stored in the survey answer database 4 by the CPU 9 (S206).

Further, the investigation URL control unit 9 of the CPU 9
3 starts moving image reproducing software, reads the moving image information database 5, and causes the member terminal 400 to reproduce moving images and audio via the network 200. Member terminal 400
Accordingly, the member sends interest response data (time data) to the image / sound showing interest by an operation such as clicking a mouse or pressing a predetermined input key of a keyboard,
The CPU 9 receives the data and registers the data in the video response database 8 (S207). When the member answers all the questions using the member terminal 400,
The investigation is terminated (S208). In addition, it can be applied to an appropriate survey such as a quiz answer, a voting, and a questionnaire survey other than the interest reaction.

The CPU 9 checks the survey cooperation level of the member from the survey answer database 4 and ranks the reward (S209). For ranking, for example, the index is the number of responses,
The type and importance of the answer item, dropout, interruption, predetermined in an appropriate storage unit can be determined in advance, and the CPU 9 can determine the answer item by comparing it with the answer status based on the survey answer database 4. In addition, rewards are provided to all members by appropriate means such as awarding points by rank according to the rank or sending the rewards to members separately (S21).
0). The survey will be terminated as soon as the reward has been sent and confirmed.

FIG. 10 is a flowchart showing a processing procedure for totalizing the survey result data after the survey is completed. First,
The CPU 9 extracts from the survey response database 4 complete survey question respondents excluding those who were dropped out during the survey, and sets them as valid respondents (S301). The CPU 9 further compiles the question answer data based on the extracted valid respondents (S30).
2), perform various tabulations such as tabulation of video response data (S
303). The result totaled from step S303 is registered in the totaling result database 6 (S302).

FIG. 11 is a flowchart showing a processing procedure for retrieving the total result of the survey requested by the customer. The customer inputs the customer ID and the password using the customer terminal 300, logs in to the survey result search site of the survey device 100, and the survey result search site control unit 94 including the server function of the CPU 9 changes the screen of the search site to the customer terminal. 30
0 is displayed (S401). Here, the customer terminal 300
When necessary data such as a search item and a survey ID is input (S402), the survey result site control unit 9 of the CPU 9
4 reads out the tally result from the tally result database 6 and sends the result to the member terminal 400 via the interface 12
And display it via the network 200 (S403). The customer can use the customer terminal 300 to display necessary data in a desired format. The search can be repeated until the search is completed (S404). Log out at the end of the search.

In the above description, the interest response survey on Web version video / audio has been mainly described. However, the media displayed on the member terminal is not limited to video / audio.
It is also possible to display an appropriate medium such as a still image and perform an evaluation survey on it. For this purpose, what is used in the above-described embodiment to obtain an interest response using the moving image / sound reproduction software is replaced with a still image, and for example, a TV commercial (15 seconds, 20 seconds, 30 seconds, etc.) is displayed on the screen. )
May be displayed in units of one second, and the evaluation data of the most impressive cut may be obtained.

Further, the present invention can be applied to evaluation / investigation of a homepage (content), a web, and the like. For example, a video displayed on a certain homepage
By displaying still images, banner advertisements, etc. on member terminals,
It is also possible to evaluate it. Note that these appropriate survey target information can be stored in the same database as the moving image information database.

The investigation method (investigation processing method) of the present invention includes a computer-readable recording medium on which an investigation (processing) program is recorded, an investigation (processing) program that can be loaded into an internal memory of the computer, and a computer usable recording. It can be provided by a research (processing) program stored in a medium, an Internet system / computer system program product such as a server from which the program is read, a research (processing) device, and the like.

[0035]

According to the present invention, as described above,
Regardless of time and place, it is possible to investigate an interest response to a moving image / voice that the subject of research / viewing / listening mainly listens to. Further, according to the present invention, a dedicated device for the survey is not required, and the recruitment of the surveyee can be easily performed by means other than the telephone, and the survey cost can be reduced.
Further, according to the present invention, it is possible to carry out a survey as scheduled from a subject as scheduled without restricting the subject.

[Brief description of the drawings]

FIG. 1 is a schematic configuration diagram of an entire investigation system.

FIG. 2 is a configuration diagram of an investigation device 100.

FIG. 3 is a configuration diagram of a storage unit.

FIG. 4 is an explanatory diagram (1) showing an example of the contents of each database.

FIG. 5 is an explanatory diagram (2) showing an example of the contents of each database.

FIG. 6 is an explanatory diagram of an operation outline of the investigation system of the present invention.

FIG. 7 is an explanatory diagram of a tally result.

FIG. 8 is a flowchart showing a procedure when a customer requests a survey operation.

FIG. 9 is a flowchart showing a requested survey procedure.

FIG. 10 is a flowchart showing a processing procedure for totaling survey result data after a survey is completed.

FIG. 11 is a flowchart showing a processing procedure for searching for a total result of a survey requested by a customer.

[Explanation of symbols]

 REFERENCE SIGNS LIST 1 customer database 2 member database 3 survey table database 4 survey answer database 5 survey information database 6 count result database 7 customer business request content database 8 video response answer database 9 CPU 10 display unit 11 input / output unit 12 interface 13 storage unit 91 survey request Site control unit 92 Survey target person specifying control unit 93 URL control unit for research 94 Survey result search site control unit 100 Survey device 200 Network network 300 Customer terminal 400 Member terminal

Claims (8)

[Claims] 1. A control unit reads a customer service request content database storing survey contents corresponding to a customer ID, and refers to the read survey contents to a member database storing a destination of a member terminal via a network. The control unit notifies the member terminal of the destination obtained by the e-mail, the control unit inputs the data of intention to participate in the survey from the member terminal receiving the e-mail, and the data indicating that the member terminal participates in the survey. Is input, the control unit issues a member ID and password, transmits the data and data necessary for the survey including the survey form site information to the member terminal, and stores the member ID and password in the member database. When the member terminal accesses the questionnaire site, the control unit displays the questionnaire site on the member terminal via the network. The procedure for storing the question answer data input from the member terminal in the survey answer database corresponding to the survey ID, the customer ID and the member ID, and the control unit stores the survey target information corresponding to the survey ID and the customer ID. The obtained database is read by the survey ID or the customer ID, the member terminal reproduces the survey target information via the network, and when a predetermined input is made by the member terminal, the control unit receives the survey information, and receives the survey ID. , Customer I
D, a procedure for registering a predetermined input in the response answer database corresponding to the member ID, and a computer-implemented survey program. 2. A control unit, upon receiving access to a survey request site from a customer terminal used by a customer requesting a survey, displaying a business request content input menu on the customer terminal via a network, When the content of the survey requested to do business is entered at the customer terminal,
The information is transmitted to the control unit, and the control unit compares the information stored in the storage unit in advance to determine whether or not the order can be received. Registering the information including the content in the customer service request content database, and registering the video ID and the survey target information in the survey target information database corresponding to the survey ID and the customer ID. 1. The survey program according to 1. 3. The control unit according to claim 1, wherein the control unit checks the cooperativeness of the member based on the response status stored in the survey response database, and further causes the computer to execute a procedure for ranking rewards. Survey program described. 4. The control unit according to claim 1, wherein said valid respondent extracted with reference to the survey response database is a survey ID or a customer ID.
A procedure for reading the response answer database based on the information and performing various types of information including a temporal change in the reaction status; and a step for the control unit to register the tabulated results in the tabulated result database corresponding to the survey ID or the customer ID. 4. The investigation program according to claim 1, further causing a computer to execute the following. 5. The total result of the video response data is as follows:
The survey program according to claim 4, wherein the number is or a ratio of persons who have shown an interest reaction to the moving image / audio with respect to the moving image reproduction time. 6. When the customer terminal inputs a customer ID and a password and logs in to the survey result search site, the control unit causes the customer terminal to display the survey result search site. When the data regarding the survey result including is input, the control unit reads out the total result from the total result database based on the survey ID or the customer ID,
The survey program according to claim 4 or 5, further causing a computer to execute the procedure of transmitting the result to a member terminal via a network and displaying the result. 7. When the member terminal accesses the questionnaire site, the control unit displays the questionnaire site on the member terminal via the network, and the control unit responds to the survey ID and the customer ID. The database in which the survey target information is stored is read by the survey ID or the customer ID, and the survey target information is reproduced by the member terminal via the network, and when a predetermined input is performed by the member terminal, the control unit reads the survey target information. Received, survey ID, customer I
D, a procedure for registering a predetermined input in the response answer database corresponding to the member ID, and the control unit reads the response answer database based on the survey ID or the customer ID, and totals information including a temporal change in the reaction status. A survey program for causing a computer to execute a procedure and a step of registering the tabulated results in a tabulated result database in correspondence with the survey ID or the customer ID. 8. The control unit reads a customer service request content database storing the contents of the survey corresponding to the customer ID, and refers to the member database storing the address of the member terminal via the network network. The control unit notifies the member terminal of the destination obtained by the e-mail, the control unit inputs the data of intention to participate in the survey from the member terminal receiving the e-mail, and the data indicating that the member terminal participates in the survey. Is input, the control unit issues a member ID and password, transmits the data and data necessary for the survey including the survey form site information to the member terminal, and stores the member ID and password in the member database. When the member terminal accesses the questionnaire site, the control unit displays the questionnaire site on the member terminal via the network. The procedure for storing the question answer data input from the member terminal in the survey answer database corresponding to the survey ID, the customer ID and the member ID, and the control unit stores the survey target information corresponding to the survey ID and the customer ID. The obtained database is read by the survey ID or the customer ID, the member terminal reproduces the survey target information via the network, and when a predetermined input is made by the member terminal, the control unit receives the survey information, and receives the survey ID. , Customer I
D, a procedure for registering a predetermined input corresponding to the member ID in the response answer database.