JP2002230375A - System and method for batch sales management of seller and advertiser on web - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system and a method for individual or batch management of data on sales of a seller and an advertiser on an electronic commerce market. SOLUTION: Interfaces given individual IDs are provided for advertisers registered on the electronic commerce market and data are read out of a storage part 12 for article information by sellers wherein the article information of the sellers registered on the market is registered and displayed on a general customer terminal in the respective interfaces registered in the interface information storage section 11 by each advertiser; and data regarding sales management, e.g. advertisement charges of the respective advertisers and sales of respective sellers are stored and managed by a storage means 17 for sales histories by the advertisers which stores histories of commerce carried out on the interfaces of the advertisers and a storage means 18 for sales histories by the sellers which stores the histories of commerce carried out on by the sellers on all the interfaces.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system and method for managing sales in an electronic commerce market, and more particularly, to an advertiser (such as an internet hyperlink or banner advertisement) for guiding general customers to the market. Advertising fees for trafficking general customers to commercial sites to obtain predetermined advertising fees, etc.) and products (products that are subjected to e-commerce,
Sales of services (services including services) (sellers who sell products registered in the e-commerce market in advance)
The present invention relates to a sales management system and method for managing individually or collectively. Further, the present invention relates to a display method of displaying, on a plurality of ID-attached interfaces, product information of a plurality of sellers having a predetermined content.

[0002]

2. Description of the Related Art In recent years, a large number of electronic commerce markets that can be connected to the Internet have been opened to the public, and sales histories and various sales data of sellers registered in the market can be transmitted via a web server. New management techniques for managing have emerged.

[0003] Due to the rapid growth of the retail e-commerce market, particularly in virtual malls on the web (virtual facilities for electronic commerce where retailers are gathered on the web as if they were real malls), individual sales of shoppers have been affected. The technology, such as sales management, is also diversifying.

[0004] In order to attract general customers who purchase products in the e-commerce market by the market organizer, a banner exchanger (advertiser's homepage of an advertiser has a different advertiser hyperlink for each display. Affiliate program (a system that displays advertised images and manages advertising fees in response to clicks) or a regular advertiser (affiliate who creates a hyperlink on his homepage) It leads to an EC merchant's site, and uses a program that pays commission-based advertising fees according to the sales when the customer makes a purchase.

[0005]

However, since banner advertisements and the like are passed through an advertising agency, there is a problem in that it is not possible to directly manage advertisement fees in the market, and when an advertiser is directly involved in the market. , To fairly identify which advertiser was led by a general customer who purchased in the market,
Furthermore, it was more difficult for a repeater (a second or subsequent visitor) to identify which advertiser was involved.

[0006] It is said that the technology for analyzing the purchasing behavior of general customers and the analysis of marketing trends has been facilitated as an advantage of utilizing the Internet. ), You can verify the effectiveness of your ads, such as how customers are directed to your site, from the advertiser's perspective, from the seller's perspective, and even from the market perspective, Development of new technologies and methods for individual management or collective management such as separation or association for each advertiser or each seller has been awaited.

[0007]

Means for Solving the Problems [Configuration 1] In an e-commerce market disclosed on a network, a plurality of sellers and a plurality of advertisers are registered in the same sales market, and commerce is performed in the market. In the system for managing the sales and the advertising effect at the time, in the present invention, an interface in which a plurality of the advertisers are given individual IDs,
For example, by providing a frame having an individual ID to be displayed on a browser by a frame tag of htm1, or a process of reading a specific file on htm1 with an individual ID by CGI, and providing a general customer on a network. Means for reading and displaying merchandise information provided by a plurality of sellers on the interface in response to a browsing request from the user, and a history of each commercial transaction such as total sales for each interface with an individual ID. It is characterized by having means for storing each provided advertiser and means for storing sales history such as total sales for each seller sold on the plurality of interfaces for each seller.

[0008] In other words, the general customer that the advertiser has guided is displayed as if the advertiser is the organizer who operates the e-commerce market, so even if the visit is the second or subsequent visit. Interpreting the interface with the ID of the advertiser as the market and coming to the market, for example, can easily prove the involvement of the advertiser in individual sales, as well as allocating advertising fees and determining the sales of the seller. Since they can be managed individually or collectively, a new joint advertisement method is possible, and marketing information is easily analyzed, and more information can be processed on the same server system.

[Structure 2] In the sales management system according to the preceding paragraph, the virtual store in which the seller registered in the market opens a store and information on each product displayed there are stored in a separate interface provided with the ID. It is characterized by making it possible to browse for the first time by going through any one of them, in addition to being able to fairly and clarify the attribution of advertising expenses when a general customer who has visited once again visits, and the seller can use other networks and other If you have already opened a store in the e-commerce market, or if you are conducting e-commerce on your own homepage, as a method of participating in the market, you have already published on the interface with the ID via the Internet Even if it is assumed that the user's own product information is displayed as it is, the advertiser manages the interface The general customers coming to the market can be managed independently without being acquired in other trading market with.

[Structure 3] In the sales management system of Structure 1 or Structure 2, the advertiser uses the data from the sales management system to display which sellers participating in the market on his / her own interface with ID. It is characterized by being able to select the display target after judging whether it is reasonable, in addition to allowing the competition principle to work in the market, and simultaneously providing the data use environment such as enhancing the effect of advertisement Thereby, the range of use of the output data of the present invention is expanded.

[Configuration 4] In the sales management systems of Configurations 1 to 3, when data of sellers and advertisers are collectively managed on the same server system, correlation analysis means, sales promotion means by measuring the effect of advertisements, and clustering. , For example, is provided with data mining means.

[Structure 5] In the sales management system according to Structures 1 to 4, by providing personal authentication means for a general customer for each interface provided with each ID, the general customer can be given a customer attribute in advance. By registering, it is possible to provide an environment in which personal authentication and settlement can be easily performed, and at the same time, it is possible to provide a means for storing information including the attribute of the individual for each of the IDs. Information and the like can be stored in the sales management system according to the present invention.

[Structure 6] In a sales management method in an electronic commerce market that can be connected to the Internet, a plurality of sales participating in the market are provided on individual interfaces to which IDs of advertisers registered in the market are assigned. The merchant's product information is displayed as a market operated by the advertiser, and any seller registered in the market conducts each commercial transaction performed on an individual interface provided with the ID, such as mail-order sales of the product. Is stored for each ID, that is, for each advertiser, and the effect of the advertisement, that is, the ID is stored.
When each interface is regarded as one market, the total sales and profits of the market are measured, and at the same time, a specific seller collects a plurality of individual interfaces assigned with the IDs, that is, on the aggregate of the market. In each of the respective markets, that is, the sales history of selling products to general customers attracted by the entire advertiser is stored for each seller, and the sales of each seller and the advertising fee paid to the relevant market, that is, the advertiser And is managed individually or collectively.

[Configuration 7] In the sales management system according to Configurations 1 to 5, the ID provided to the advertiser is an individual URL assigned to the advertiser on the same server system (not necessarily in a root directory). Folder and CGI displayed with full path without limitation
The interface is a homepage provided individually to the advertiser, and a plurality of virtual stores of each seller can be displayed on the homepage. Features.

[0015]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the drawings showing the embodiments.

FIG. 1 is a diagram showing a configuration example of the present invention.
The server system 1 includes an advertiser ID, an advertiser-specific interface information storage unit 11 that stores information of a seller to be displayed on an interface selected by the advertiser, and a seller-specific information that stores each seller and its product information. A merchandise information storage section 12, an advertiser-specific sales history storage section 13 for storing the history of commercial transactions performed on the interface of the advertiser, and a seller for storing the history of commercial transactions performed by all sellers on all interfaces. Separate sales history storage unit 14 and interface generating means 15 for specifying an interface requested to be browsed by a general customer and displaying the interface
Product information reading means 16 for reading product information from a seller's folder specified in the individual interface
An output data generation unit 20 that combines the interface and the product information read there to generate data for transmission to the Internet and sends the data to the communication unit 22;
Input data analyzer 2 for analyzing data input from 2
From 1, the sales history storage unit 17 for each advertiser stores the history of commercial transactions performed on the interface in the sales history storage unit 13 for each advertiser, and the sales history storage unit for each seller also stores the history of commercial transactions for each seller. And a sales history storage unit for each seller 18 stored in the storage unit 14.

On the other hand, the general customer terminal 2 is connected to the server system 1 via the Internet 3 and comprises a browser system 31 for displaying information from the communication section 30 and for inputting a request for purchasing a product or the like. You.

The hardware of these systems is P
C, which is mounted on a workstation, a network terminal, or the like, and includes a CPU for performing specific processing, a storage device such as a memory and a hard disk, and an output device such as an input device and a display.

The programs constituting the various systems of the present invention can be stored in various recording media. Further, the input data via the Internet 3 is passed to the storage device on the server system 1 side by the advertiser-based sales history storage means 17 and the seller-based sales history storage means 18 and the product information is passed to the interface for display. The program, actually CGI, etc. can also be stored in the storage medium.

The communication section 22 of the server system 1 and the communication section 31 having the general customer terminal 2 as a client perform data communication. This data communication can use the TCP / IP protocol mainly used on the Internet. As a description language, a hypertext markup language, JAVA (registered trademark) script, or the like can be used.

FIG. 2 is a flowchart showing a procedure of a sales management method using the system according to the embodiment of the present invention. This will be described below with reference to the flowchart of FIG.

In step 211, the seller registers merchandise information on the electronic commerce market side. In step 213, the information is stored in the product information storage unit.

In step 220, the advertiser registers his interface information and its ID in the electronic commerce market.
In step 214, the ID and interface information are stored in the interface information storage unit. In the interface information, information for specifying merchandise information to be read therefrom can also be registered. The registered contents can be arbitrarily changed.

Step 221 is an advertising activity for general customers, and the general customer who sees those advertisements makes a site browsing request of step 231 to the electronic commerce market. The browsing request is not only for inputting an ID such as when a CGI or HT-password is used, but also for UR.
It is also possible to simply specify L. In the case of URL specification,
At step 215, the advertiser ID is specified by the URL, and the process proceeds to step 216.

Step 216 is the ID specified in the previous section.
In addition to executing the instruction to display the interface allocated by the interface, information specified in advance to the interface is executed, and the process proceeds to step 217.

In step 217, the merchandise information to be displayed on the interface is read from the merchandise-specific merchandise information storage unit and displayed on the terminal of a general customer.

The general customer who browses the interface and the product information displayed in the preceding paragraph inputs a product purchase request to the CGI on the server system side in a form of inputting the product purchase request to the browser in step 232. When these merchandise purchases are executed and the commercial transaction is completed, the e-commerce market side displays 218
The sales history for each advertiser as a step is stored, and the sales history for each seller as 219 steps is stored.

A number of these transactions are established and the accumulated history can be confirmed by the seller by browsing the sales data in step 212 and the advertiser by browsing the advertisement data in step 222.

FIG. 3 shows an example of the contents of the sales history storage unit 13 for each advertiser. The history of commercial transactions aggregated for each advertiser ID shows, for each transaction, how many products provided by which sellers were sold, their transaction prices and settlement dates,
Further, the rate of the advertising incentive set by the seller and the advertising fee paid to the advertiser are calculated. When a general customer registers his / her own attribute in the transaction, the ID of the customer can be stored.

FIG. 4 shows an example of the contents of the sales history storage unit 14 for each seller. The history of commercial transactions compiled for each seller is sold for each product registered by the seller, the transaction price and settlement date are calculated, the advertising fee charged for the sale is calculated, The interface where the transaction took place can store an advertiser ID that identifies where.

FIG. 5 shows that the output data generator 20
An example of an interface displayed on the browser system 31 of the general customer terminal 2 and its contents are shown.

Reference numeral 501 denotes a URL assigned to each advertiser. id = The following part is the ID of the advertiser.

Reference numeral 502 denotes the name of the e-commerce market designated by the advertiser in advance. Each advertiser can freely display by registering in advance the mall name, business name, and the like. When a customer visits this site for the second time? Access id = 012 and come to 012 mall.

Reference numeral 503 is linked to a file displaying an explanation to a customer who first visits. The file describes a CGI form for registering the customer attribute, and the management of the customer can be attributed to the advertiser instead of the seller.

Reference numeral 504 denotes a field for describing the seller information and the product information. When the seller name link 506 is opened, a file in which product information is described is opened. When a commercial transaction such as purchasing the product is established, the sales history for each advertiser is stored for the advertiser who is a registrant of the interface. The sales figures and merchandise order information, etc. are passed to the sales history storage means for each seller for the specific seller who is the registrant of the linked file.

Reference numeral 507 denotes a link to a JAVA script in the form of a shopping cart, which is a function for a general customer to register a product to be purchased here, and to assist settlement means for collectively purchasing the product later.

[0037]

According to the present invention, since the market operator can individually manage the advertisement fee for each ID of the advertiser, the total amount of the advertisement fee can be calculated for each advertisement without individually summing up and calculating the advertisement fee for each seller. It suffices to provide the information for each advertiser, and similarly, it is sufficient to remit the sales of the seller at once without considering the involvement of individual advertisers. Conversely, management and analysis of POS data and the like that require a large amount of information in association with their respective relevances can be performed collectively instead of individually, so that a wide range of synthesis of marketing data and application of analysis means are possible.
In addition, it is possible to provide the participation data of the advertiser and the seller for each transaction at the same time as the traffic log of the customer.

Further, if the sales management which constitutes the present invention is realized, from the seller's point of view, it is possible to leave the customer guidance to a specialized third party at a fair cost, and at the same time, open a mall with a commission system. This makes it easier for advertisers, and since the market organizer can display each seller's products at no cost and without recruiting sellers, it is possible to concentrate on attracting general customers . Advertisers are able to attract customers at a high cost, eliminate the need to collect fixed costs for sellers to open stores, and operate the e-commerce market with commission-based advertising fees. Expands.

Since the advertiser can confirm and associate the seller's involvement in the sales with the sales management data according to the present invention,
Since it is possible to rationally select which merchant's product information to display on the interface, sellers from the standpoint of general customers can select products that meet market needs and provide customers with Make profit.

The Internet is considered as a possibility of networking a plurality of independent e-commerce markets. However, in addition to managing the integration of sales management for each independent market as a whole network, each of the independent e-commerce markets is managed independently. Apart from the market, it is also necessary to acquire advertisers who guide customers to the entire network and measure their effects, and the sales management of the present invention can provide a solution.

The application of data mining technology in acquiring and utilizing sales histories, customer attributes, and the like, which will be important in the future e-commerce market, will be applied not only to conventional customer management but also to fields related to advertising effects. This makes it possible to provide data with an extremely wide range of applications.

[0042] It is possible to provide a program that allows a company or a company that intends to construct a mall to have a mall simply by guiding customers without investing in equipment.

For a seller who intends to open a store in a plurality of markets, the same effect as opening a store in a plurality of markets can be expected simply by participating in one market, and a complete commission system can be opened.

It is possible for the advertiser to always manage the customer who has once visited the market as a repeater, thereby stimulating the market, reliably evaluating the advertiser's customer management activities, and determining the attribution of the advertising fee. Can be clarified.

The competition principle can be introduced into the e-commerce market such that the advertiser can freely select the needs of the market, that is, the selection of the seller, while checking the effect of the advertisement.

[Brief description of the drawings]

FIG. 1 is a diagram showing a configuration example of the present invention.

FIG. 2 is a flowchart showing a procedure of a sales management method using the system according to the embodiment of the present invention.

FIG. 3 is a diagram showing an example of contents of a sales history storage unit for each advertiser.

FIG. 4 is a diagram showing an example of contents of a sales history storage unit for each seller.

FIG. 5 is a diagram showing a specific example of an interface displayed on a browser system of a general customer terminal and its contents by an output data generation unit.

[Description of Signs] 1 Server system 2 General customer terminal 3 Internet

Claims (7)

[Claims] 1. A sales management system in an electronic commerce market connectable to the Internet, comprising: means for providing an individual interface with an ID to each advertiser registered in the market; and participating in the market. Means for displaying product information of a plurality of sellers on the interface;
Means for storing, for each of the advertisers, a history of each commercial transaction performed on the interface, and a sale wherein a specific seller has sold a product to a general customer who has attracted customers on an aggregate of the plurality of interfaces. Means for storing a history for each seller. 2. The sales management system according to claim 1, wherein said merchandise information registered in said market can be browsed through an individual interface provided with said ID. . 3. The sales management system according to claim 1, wherein said merchandise information displayed on each of said interfaces is such that each of said advertisers is all or a part of said sellers. A sales management system characterized in that it is possible to select and display. 4. The sales management system according to claim 1, wherein data of the seller and the advertiser are managed on the same server system, and a correlation analysis between sales and sales promotion or an effect analysis by attracting customers is performed. Sales management system characterized by having means for performing. 5. The sales management system according to claim 1, wherein each interface has means for authenticating an individual to a general customer, and stores information including an attribute of the individual for each of the IDs. A sales management system characterized by having means. 6. In an e-commerce market that can be connected to the Internet, I provide to advertisers registered in said market.
Displaying product information of a plurality of sellers participating in the market on an individual interface marked with D, and displaying a history of each commercial transaction performed on the interface by any seller registered in the market. Stores for each advertiser, at the same time, on a set of a plurality of the interface, a specific seller stores a sales history of selling products to general customers who have each attracted customers, and stores for each seller, A sales management method characterized by managing the attribution of sales and the advertising fee paid to each advertiser individually or collectively. 7. The sales management system according to claim 1, wherein the ID provided to the advertiser is an individual URL assigned on the same server system, and the interface is provided to the advertiser individually. A sales management system characterized by being a homepage provided to