JP2001125956A - Point sharing system on communication network by community site and electronic transaction site - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a point sharing system capable of improving the convenience of personal users and promoting collaboration between a community site organizing many persons to be purchasers on a net and an electronic commerce(EC) site for selling commodities or service on the net as to the point system of the community site and that of the EC site. SOLUTION: The community site and the EC site share ID data capable of identifying individual personal members, and in the case of purchasing a commodity or service on the EC site by a member of the community site, the EC site transfers the ID data of the person and the commodity to the community site and the purchase can be settled by an amount obtained by subtracting an amount corresponding to points on the community site from a purchase amount on the EC site. The community site can acquire a fixed proportion of the purchase amount as the brokerage of the EC, provides a fixed proportion of the brokerage to the member as points, marches the purchase data of EC sites with detailed personal data registered in the community site, and provides marketing analysis information based on the accumulated data of the a personal information and the purchase information.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a point which can be exchanged for goods or vouchers provided on a community site formed by a large number of individuals on a communication network such as the Internet, and an electronic commerce transaction on the communication network. By sharing points that can be exchanged for products and cash vouchers provided by EC sites that perform (EC), promoting the mutual use of each site, improving the convenience of individuals who are users, and marketing the EC business The present invention relates to a point sharing system characterized by enhancing analysis.

[0002]

2. Description of the Related Art A community site, which organizes and operates an unspecified number of individuals on a communication network, provides certain points in response to questionnaire responses on the Internet, prize registration, correspondence to advertisements on the Internet, and the like. are doing. In addition, electronic commerce (EC) is performed over a communication network.
The C site is also expected to provide prizes and points according to the purchase price in order to secure the loyalty of the buyer. However, in both cases, the points are unique to the issuing site, and when points are accumulated, they are exchanged for cash vouchers such as gift certificates or commodities, and they can not be exchanged for products unless a certain number of accumulated points are reached However, it is not an attractive system for users.

[0003] Also, the community site and the EC site are services on the same net, and despite the introduction of the same point system, there is no case of sharing points, and from the standpoint of a user who is a user. At first glance, the points of the community site and the points of the EC site are completely different, and there is a mechanism to encourage members of a certain community site to collaborate on the Internet in order to preferentially use a certain EC site. Not done.

[0004] Further, in order to make the EC business successful, individuals with what attributes and purchase histories on the Internet need to have their own E-mail.
It is important to respond in detail by analyzing whether or not you purchased on the C site, but on the EC site, register detailed personal data such as occupation, income, educational background, family structure, marriage status, number of children, etc. And it is not possible to obtain purchase history data on other EC sites, making it difficult to formulate a marketing strategy by analyzing the characteristics of the purchasers on the company's EC site and online purchase history. It is.

[0005]

The point system is a means for promoting the loyalty of individuals who are purchasers and users. However, the points issued by current community sites and e-commerce sites are not very attractive from the viewpoint of users, such as the lack of liquidity and the exchange of cash vouchers or specific products only after reaching a certain number of points. However, it is not a service sufficient to secure personal loyalty. In addition, since each site issues points to each of them, and each provides a voucher or a product, the point system for promoting cooperation between the sites has not been established. According to the present invention, such a point system on the Internet is shared by sharing a point system between a community site where many individuals who are purchasers on the Internet are organized and an EC site for selling goods and services on the Internet. It has been invented to solve the problem.

[0006]

In order to solve the above-mentioned problems, the present invention is to construct a system comprising the following functions. (B) The community site and the partner's EC site share an ID that allows individual members of the community site to be identified. When a member of the community site moves to the partner's EC site online,
A system that can identify that you came from an affiliated community site and an ID that can identify the individual member. (B) When a member of a community site who has moved from the community site takes steps to purchase goods and services on the EC site, the EC site can identify the individual member to the community site to which the person has moved. A system in which the ID data is passed, the number of points of the community site owned by the individual is searched, and if the individual desires, the settlement can be performed with the purchase amount on the EC site minus the amount equivalent to the point on the community site. (C) Further, when a member of the community site purchases on the partner's EC site, the purchase amount and the purchaser's I
Sends the D data to the community site, accumulates a certain percentage of the purchase amount, periodically bills the EC site as an EC brokerage commission, and assigns a certain percentage of the brokerage commission to the individual members who purchased on the EC site. A system that adds points as site points. (D) When a member of a community site moves to an affiliated EC site and purchases a product or service on the Internet, a plurality of affiliated EC sites will have individual IDs.
And the ID of the purchased product to the community site, matching the purchase data of multiple EC sites with the detailed personal data registered on the community site,
A system that enables marketing analysis using cumulative data of personal information and purchasing information. As described above, the present invention is configured by a system having four functions.

[0007]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Affiliated community sites and E
The C site is a system in which an ID for specifying an individual in advance, an ID for specifying a product to be sold on the EC site, and each other's points can be shared. Under that environment,
When an individual who is a member of the community site selects the guide of the EC site displayed on the community site and moves to the EC site, the EC site indicates that the individual came from the partner community site and that the individual Is identified.

[0008] Then, when the individual takes a purchase procedure of goods on the company's EC site, the community site /
A member-only application page is displayed, and if the purchaser wishes, the number of points held by the individual on the community site is confirmed on the Internet, and purchase settlement is performed with the amount deducted from the amount.

[0009] If the individual actually takes the purchase procedure after deducting the amount equivalent to the points, the community site pays the amount equivalent to the used points to the EC site by accumulating the points used for a certain period of time. .

On the other hand, a customer is referred to the company's EC site by displaying a guide on the community site, and the point corresponding to the point of the community site is discounted to give a discount to the user. Pay the percentage amount to the community site as a sales brokerage fee. Then, a certain percentage of the nominal amount of the brokerage fee is added to the individual who is the buyer again as a point of the community site.

When a member of a community site purchases a product or service on an EC site, the ID of that individual is
And the ID of the sold product to the community site,
Manage on the personal database. By collecting such EC purchase data from multiple EC sites and analyzing it together with detailed personal attribute data that can be held as a community site, it is possible to conduct detailed marketing analysis that is impossible with a single EC site become.

【The invention's effect】

According to the point sharing system of the present invention, the sharing of the point system between the community site and the EC site promotes mutual use of the respective sites, and is convenient for individuals who are users of the point system. There is an advantage of improving the performance.

According to a second aspect of the present invention, the point sharing system is an EC system.
Since the purchase can be settled at the amount obtained by subtracting the amount equivalent to the points held at the community site from the purchase amount at the site, there is an advantage that members of the community site are encouraged to purchase at a specific EC site.

According to the point sharing system of the present invention, the community site provides a member who is a purchaser on the partner's EC site with an amount corresponding to a fixed percentage of the purchase amount as a point on the community site. As a result, there is an advantage that a member of a community who is a consumer is provided with an opportunity of discounting EC purchasing.

[0015] The point sharing system according to claim 4 stores and analyzes detailed personal information of a community site and purchase information of a plurality of affiliated EC sites, thereby analyzing the attribute of the EC purchaser, There is an advantage that it is possible to provide marketing information such as history analysis of EC purchases to the EC site, and to provide information that contributes to the construction of the EC site more suited to the needs of the user.

[Brief description of the drawings]

FIG. 1 is an overall configuration diagram of a point sharing system of the present invention.

FIG. 2 is an explanatory diagram showing an electronic commerce purchasing system using the point sharing system of the present invention.

FIG. 3 is an explanatory view showing provision of marketing analysis information by the commodity point sharing system.

[Explanation of symbols]

Claims (4)

[Claims] 1. A community site created by registering a large number of individuals on a communication network, a product provided to registered members individually for answering questionnaires, applying for sweepstakes, and cooperating with requests from other community sites. Points that can be exchanged for cash or cash vouchers, and EC sites for electronic commerce (hereinafter referred to as EC) on a communication network, products that are provided to individuals who are purchasers of products and services according to their purchase results, etc. A point sharing system characterized by sharing points that can be exchanged for cash vouchers, etc., to promote the mutual use of community sites and EC sites and to improve the convenience of individuals who are users. 2. When an individual member registered on a community site purchases a product or service on a plurality of EC sites affiliated with the community site in advance, an EC
A point sharing system characterized by being able to settle by the amount obtained by subtracting the amount of points already held at the community site from the purchase amount at the site. [Claim 3] When an individual member registered on a community site purchases a product or service on a plurality of EC sites affiliated with the community site in advance, a certain percentage of the purchase amount or payment amount is paid. The EC site pays the community site as an intermediary fee, and a certain percentage of the amount is provided to the members of the individual who are the buyers as points of the community site, thereby providing the convenience of the individual who is the purchaser. A point sharing system that enhances the character's ability and encourages registered members of the community site to promote purchases from EC sites that have partnered with the community site in advance. 4. When an individual registers as a member on a community site, the individual's name, gender, date of birth, address,
A database is created to register information on personal attributes such as marriage status, number of children, family structure, occupation, income, educational background, type of home, daily behavior, tastes,
Purchasing history information on multiple EC sites affiliated with the member's individual community site is also compiled into a database, and personal information of the community site and purchase history information on the EC site are matched and analyzed. A point-sharing system characterized by receiving a fixed amount of charge and an equivalent amount of points from an EC site by providing useful marketing information to promote the EC business.